Ducati present 2014 range at EICMA press conference in Milan

November4,2013 Ducati'sCEO,ClaudioDomenicali,unveilsnewMonster1200,thirdgenerationof Ducati'siconicnaked A"topmodel"catwalkfortheincredible1199Superleggera,theultimaterepresentationof "AuthenticItalian Performance".Numbered,limitededitionofjust500almost soldoutbeforebeingshown WalterdeSilva,HeadofVolkswagenGroupDesign,joinsMr.Domenicalionstageto welcomethelatestDucatisandunderlinethestrengthanduniquenessofItaliandesign Milan,Italy,4November2013The"LeonardodaVinci"ScienceandTechnologyMuseumin Milanprovedwastheperfect,highimpactvenueforthepreviewofDucati's2014range.The excitingandincrediblenewmotorcyclesdesignedandbuiltwithalevelinnovationandcreativity uniquetoDucati,arenowreadytoattractthethousandsofenthusiastssettovisitEICMA2013, the71steditionoftheInternationalMotorcycleExhibitionattheInternationalFairatRho,Milan, 510November. ThepressconferenceofferedaperfectopportunityforClaudioDomenicali,CEOofDucatiMotor Holding,toillustratethelatestmarkettrendsandexplainhowDucaticontinuetosucceeddespite apersistentlycomplexinternationaleconomiccrisis.ForDucati,2013hascontinuedthesame positiveperformanceandgrowthachievedduringthelastfewyearsbythecompany,which joinedtheAudiGroupin2012.Ducati'snew2014modelsexemplifyhowcuttingedgetechnology isbeingappliedacrosstheentirerange,furthercharacterisedbytheunmistakableItaliandesign thatissettoattractmoreownersinnewandemergingmarkets.

OfthefournewmodelsthatrepresentDucati'sindustrialplanfor2014,threewillbepresentedto thepublicatEICMA2013,whilethefourthisexpectedtolaunchearlynextyear.Thenew "Supermid"offeringintheSuperbikefamily,the899Panigale,waspresentedaheadoftheMilan showwithdeliveriesalreadyinprogress,whilethelimitededition1199Superleggera,which introduceslevelsofengineeringandtechnologythatsetanewbenchmarkintheindustry,now enjoysitsfirstpublicshowing.Morethantwodecadesand270,000extremelysatisfiedowners afteritsinitiallaunch,thethirdgenerationoftheiconicDucatiMonsterisnowunveiledasthe brandnewMonster1200,providingasmuchbreathtakingfunasbefore,withaversatilityand modernrelevancethatmakeitevenmoreDucatithanever. "ForDucati,EICMAisakey,strategicevent,"saidClaudioDomenicali,CEOofDucatiMotor Holding,duringthepresentationpressconference."Despitetheslowmarket,Ducatilookstothe futurewithoptimismandconfidence,implementingbothamajorproductdevelopmentplanand constanttechnologicalinnovation.Datafromthefirstninemonthsof2013showsthatthesame

momentumthathasenabledusgrowoverthelastthreeyearsisbeingmaintainedandwefully expecttorepeattheachievementsof2012,ayearinwhichDucatibrokeallpreviousrecordsin termsofsales,outputandrevenues.Threeofthestunningnewmodelsfor2014willbe presentedatourstandhereinMilanandwearecertainthatthevastDucatista'fanbasewillbe delightedwiththem.Inadditiontothe899Panigale,whichwillbemakingitsofficialpublicdebut, wewillalsobepresentingthe1199Superleggera,anincrediblemotorcycleengineeredtolevels oftechnologyandperformanceneverseenbeforeonaproductionbike.Only500ofthese individuallynumberedmotorcyclesarebeingbuilt,and90%ofthemhavealreadybeensold, evenbeforeitsofficialpresentation.Andfinally,comesthelongawaitednewMonster1200,a sportsbikethatwithitsadvancedtechnology,isalsoperfectforeverydayuse.Riderfriendlywith enhancedsafetyandalwaysasuresourceofendlessenjoyment,italsoprovidesthe sophisticatedcharacterandthrillofbeingatrueDucati." AlsospeakingontheDucatiEICMA2013pressconferencestagewasWalterdeSilva,Headof VolkswagenGroupDesign.HisoutstandingcareerhasearnedhimaCompassod'Oroandseen himreceivemanyprestigiousdesignawards.DeSilvawashonouredtobepresentatthe unveilingofthenewDucatimodels,andunderlinedthekeyrolethatdesign,andespeciallyItalian styling,playsineverysingleproductofthe12brandsintheGroup,furtherexpressinga particularfondnessforthetwowheeledgemsbuiltinBologna. "I'mdelightedtobeherewithDucatiforthepresentationofthenew2014models,"saidWalter deSilvaduringthepressconference."Aboveall,IamproudofhowItaliandesignisalwaysas distinctiveasitissuccessful.Indeed,designisacornerstoneoftheVolkswagenGroup.My contributiontotheDucatiDesignCentreisacontributionofprocessimprovementandenhanced integrationwiththeGroup.TogetherwithDucati,Iamlearninghowtoassessnewmotorcycle models,aprocessthatdiffersgreatlyfromtheworldofcardesigninthatriderandmotorcycle formasingleentity.Thisisanexcitingareathatcanleadtooutstandingresultsintermsof stylingandinGroupsynergy.ManyDucatimotorcycles,especiallythelatestmodelsjust presentedsuchasthe1199SuperleggeraorthenewMonster1200,epitomisetheItalianstyle forwhichwearerenownedandreveredworldwide." Thepressconferenceforthepresentationofthenew2014rangealsoofferedanopportunityto officiallyconfirmDucati'sracingplansfor2014.Afteranuncharacteristicallypoorseason,Ducati isnowfullymotivatedinpreparationfor2014undertheguidanceofrecentlyappointedDucati CorseGeneralManager,LuigiDall'Igna.InMotoGPtheofficialDucatiTeamriderswillbeAndrea DoviziosoandCalCrutchlow,whileChazDaviesandDavideGiuglianowillcompetethe1199 PanigaleasofficialDucatiridersforthe2014WorldSuperbikeseason. Thekeymomentofthepressconferencewasundoubtedlytheunveilingofthelongawaited Monster1200welcomedenthusiasticallybythelargeinternationalaudienceofthe"Leonardoda Vinci"ScienceandTechnologyMuseum. MorethantwodecadesonfromtheMonster'sfirstunveiling,Ducatinowintroducetheiconic model'slatestgenerationwiththe2014Monster1200and1200S.Poweredbytheformidable, Superbikederived1198Testastretta11DSenginewithanenhancedsetupformidrange

powerdeliveryandrideability,thebrandnewflagshipofthefamilypresentsanentirelynew chassisandmusculardesignfullyintegratedwithDucati'slatesttechnologies. Highspecbrakes,suspension,singlesidedswingarmandlightweightwheelscombinewith Ducati'sbestyetergonomicstooffertheItalianmanufacturer'smostattractiveMonsterever. Supercomfortableandintroducinganinnovativeadjustableseatheight,themodelalso combines8leveltractioncontrol,3levelABSand3levelRidebyWireintoDucati's userfriendly,pressbuttonRidingModes. EvokingtheexcitingmemoriesofpastmodelssuchasthepowerhouseS4RandS4RS,the 2014Monster1200alsoboastsanexclusiveSmodelwith145hpandarideenhancing92ftlbof highacceleratingtorque,wrappedbeautifullyinaspecimpressivechassisthattipsthescalesat 182kg(401lb)dryweight. WhiletheMonster1200ispresentedinDucatiredwithredframeandblackwheels,theMonster 1200SoffersDucatiredwithredframeandglossyblackwheelsinadditiontothestriking schemeofwhitewithbronzecolouredframeandglossyblackwheels. Anothermajoradditiontothe2014rangeisthe1199SuperleggeraAdreammotorcyclewith levelsoftechnologyandengineeringthatnowsetsthebarevenhigherfortheworldof productionmotorcycles.Theinnovativeprojectwasintroducedwithanequallyinnovative marketingstrategy,whichpreviewedthe1199Superleggeraviaanexclusivewebsite, accessiblebyinvitationonlyandintendedtorewardDucati'stopcustomers.Itssuccess exceededallexpectationsand,todate,astaggering90%ofthe500motorcyclesthatwillbe producedhavealreadybeensold,withtheentireproductionrunexpectedtobedeliveredbyJuly 2014. Ducati,alwayssynonymouswithtechnology,highperformanceandlightweightconstruction, createdthechallengetobuildthe1199Superleggerabygivingitsengineersfreereignto proposethemostextremeandtechnologicallyadvancedstreetmotorcycleever.Internally referredtoas"Project1201",thechallengethendeliveredamotorcyclespecificationnever beforeachievedinaproductionmachine. Thenewmachinecombinesapreciouscocktailofmaterialssuchastitanium,magnesiumand carbonfibretosetthehighestpowertoweightratioofanyproductionmotorcycleinhistory. Producingmorethan200hpandweighinginwithadryweightofjust155kg(341.7lb)(or166kg "kerbweightwithoutfuel",thesameasaracereadyWorldSuperbike),Ducatishowcasetheir innovativeengineeringandstylishapproachtodesign,whileaffirmingthemaxim:"Authentic ItalianPerformance". Inadditiontothe2014models,Ducatialsopresentnew2014AccessoryandApparel collections,characterisedbytechnicalclothingandtheeyecatchingCapsuleCollection,which offerstheDucati"lifestyle"lookalsoforcasualwear.

DucatiwillexhibitatEICMA2013onstandG60inhall18,StandG60