Sl 320 PW6 Logos-hase 1

?ao L.
Logos cllenL llkes
Concluslon:
1he logos cllenL llkes elLher reecL Lhe concepL of lnLernauonal and
cooperauon" or Lhe concepL of house"
CompeuLors' logos
Concluslon
All of Lhe compeuLors' logos also reecL Lhe
concepL of house". Some of Lhem reecL Lhe
lnLernauonal". So Lhe key words from mosL
lmporL Lo leasL for Lhe L8lC logo are:
1. Pouse
2. lnLernauonal
3. Cooperauon/lrlendshlp
lnsplrauon
MuluculLure: uL dlerenL gures LogeLher
lnLernauonal: LarLh wlLh longlLude and lauLude llnes
CommunlLy: uL several housesLogeLher
Cooperauon: Pands
Pouse: 1he shape of hosue
SkeLch
lavorlLe 3
Logo 1
A worldwide living
learning community
ECIR
1he bouom parL sLands for earLh, whlch
means worldwlde
Several houses sLand for communlLy
ulerenL colors sLand for MulucuLlure"
843 8108 8103 8233 8204
C76 C117 C214 C200 C94
8204 8133 8233 8167 831

C83 C64 C49 C0 C13
M74 M33 M0 M23 M73
?0 ?22 ?0 ?32 ?92
k0 k2 k0 k0 k3

Color Parmony: Compound
Logo 2
A

w
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l
d
w
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l
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in
g learn
in
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c
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ECIR
1he bouom parL sLands for earLh, whlch
means worldwlde
1he up parL ls a house, also a hand, whlch
means cooperauon and houslng communlLy
Lach of Lhe four ngers also sLand for a
person. ulerenL colors of Lhe persons
sLand for MulucuLlure"
Color Parmony: 1rlad
834 8241 8204 8217 8232
C63 C99 C221 C240 C243
8130 864 892 8232 8193

C94 C0 C24 C13 C1
M90 M76 M0 M0 M1
?1 ?80 ?80 ?0 ?30
k0 k0 k0 k0 k0

Logo 3
A worldwide living
learning community
ECIR
1he ouLer shape ls a house, whlch means
houslng communlLy
1he lnner shape ls a hand, whlch means
cooperauon and frlendshlp
Color Parmony: ComplemenLary
830 8161 80 8233
C102 C147 C0 C233
8133 878 80 8233

C86 C0 C73 C0
M60 M76 M68 M0
?17 ?80 ?67 ?0
k2 k0 k90 k0

1ypeface Culde
Helvetica

ABCDEFGHIJKLMNOPQRS
TUVWXYZ

abcdefghijklmnopqrstuvwxyz

012345678

8easons

1. lL ls slmple and eleganL,
whlch meeLs Lhe
requlremenL of Lhe logo.

2. lL has been popular for
decades of years. 1here ls
llule chance lL wlll daLe ln
nexL decades of years.