Welcome To Our World of Respondents: Epinion

WELCOME TO OUR WORLD
OF RESPONDENTS
EPINION
INTERNATIONAL PANEL BOOK
August, 2012
Content
Why Epinion?
Epinion panels worldwide
Vietnamese panel
Danish panel
Swedish panel
Norwegian panel
11
Finnish panel
13
Thai panel
15
Ukrainian panel
17
Bangla panel
19
How to start your first survey?
21
Why Epinion?
> Easy accessible high quality panels
High Quality Panels
Compliant with ESOMAR regulations

Large number of recruitment channels and
standardized recruitment questions
Professional Sampling Tool
Expertise
If you can make your own survey questions,

you can just send us the link to embed to our
sophisticated panel management system
Our professional research team serves with

high expertise from survey design to
analysis, reporting and translation
Apply a very stringent respondent

quarantine practice
Interesting invitations, not too long surveys
and constant evaluation of respondents
feedback
Epinion panels worldwide
SWEDEN
RUSSIA
FINLAND
NORWAY
DENMARK
UKRAINE
HONG KONG
TAIWAN
VIETNAM
PHILIPPINES
BANGLADESH
THAILAND
INDONESIA
MALAYSIA
SINGAPORE
Existing panels
Future panels
Out of scope
The Vietnamese panel at a glance
>200,000
Panelists nationwide
HA NOI. 20%
CURRENT STATUS
Panel size
208,994
Active recruitment channels

Monthly inflow of new panelists
81
12,000
DA NANG. 2%
HO CHI MINH. 47%
CAN THO. 1%
Source: Epinion, August 2012, Vietnamese Panelists by Province, N = 208,994

Strongest panelist
growth
Province with less

than 1%
Unreached province
The Vietnamese panel
Background information: Gender, Age, Education, Family, Income and Employment distributions
AGE
GENDER
EDUCATION
University or college level
education
66%
Secondary school:
university-preparatory
type
Male
49%
51%
Female
15-19
DO YOU HAVE ANY CHILDREN?
HOUSEHOLD SIZE
41%
5 or more
0%
40-49
50-59
60+
Above 45 Million
2%
30 - 44.999 Million
2%
Secondary school:
technical/vocational type
13%
High school
5%
Primary school
6%
EMPLOYMENT
56%
Employed
7.5 - 29.999 Million
Currently unemployed
14%
2%
Retired, pensioner
0%
Homemaker
1%
30%
39%
30-39
1%
3%
72%
No
20-29
3%
MONTHLY HOUSEHOLD INCOME (VND)
28%
Yes
16%
13%
74%
43%
3 - 7.499 Million
37%
Student
4%
1%
Under 3 Million
22%
Other
3%
The Danish panel at a glance
>157,000
NORDJYLLAND. 9%
CURRENT STATUS
Panel size
157,133

510
7,500
MIDTJYLLAND. 21%
HOVEDSTADEN. 34%
SJLLAND. 15%
SYDANMARK. 21%
Source: Epinion, August 2012, Danish Panelists by Region, N = 157,133

Region with more
than 30%
Region with less

than 30%
Region with less

than 20%
The Danish panel
AGE
GENDER
EDUCATION
23%
19%
15-19
17%
Secondary school:
type
6%
Female
58%
16%
13%
Male
42%

education
20%
23%
Secondary school:
20-29
30-39
40-49
50-59
33%
11%
High school
60+
16%
Primary school
45%
Yes
EMPLOYMENT
YEARLY HOUSEHOLD INCOME (DKK)
> 1,000,000
59%
Employed
6%
55%
No
750,000 - 999,999
HOUSEHOLD SIZE
13%
8%
15%
Retired, pensioner
5 or more
4
3
Homemaker
19%
30%
200,000 - 399,999
17%
Student
1%
13%
36%
2
1
36%
400,000 - 749,999
10%
18%
< 199,999
15%
Other
4%
The Swedish panel at a glance
>29,000
CURRENT STATUS
Panel size
29,073

108
3,500
STOCKHOLMS. 19%
VSTRA GTALANDS. 14%
SKNE. 17%
Source: Epinion, August 2012, Swedish Panelists by Region, N = 29,073
Region with more
than 10%
Region with less

than 10%
Region with less

than 3%
The Swedish panel
AGE
GENDER
EDUCATION
18%
21%
18%

education
19%
Secondary school:
type
14%
Male
37%
8%
17%
Secondary school:
Female
63%
42%
15-19
20-29
30-39
40-49
50-59
8%
22%
High school
60+
10%
Primary school
43%
Yes
EMPLOYMENT
YEARLY HOUSEHOLD INCOME (SEK)
> 1,000,000
59%
Employed
3%
57%
No
750,000 - 999,999
HOUSEHOLD SIZE
7%
5%
15%
Retired, pensioner
5 or more
4
3
Homemaker
18%
36%
200,000 - 399,999
17%
Student
1%
14%
36%
2
1
36%
400,000 - 749,999
11%
19%
< 199,999
17%
Other
5%
10
The Norwegian panel at a glance
>22,000
CURRENT STATUS
NORD-NORGE. 10%
Panel size
22,823

MIDT-NORGE. 8%
75
2,500
VESTLANDET. 20%
STLANDET. 53%
SRLANDET. 4%
Source: Epinion, August 2012, Norwegian Panelists by Region, N = 22,823

Region with more
than 40%
Region with less

than 40%
Region with less

than 10%
11
The Norwegian panel
AGE
GENDER
EDUCATION
23%

education
20%
12%
Male
40%
22%
Secondary school:
type
12%
8%
15%
Secondary school:
Female
60%
47%
15-19
20-29
30-39
40-49
50-59
20%
8%
High school
60+
10%
Primary school
Yes
EMPLOYMENT
YEARLY HOUSEHOLD INCOME (NOK)
46%
> 1,500,000
54%
No
1,125,000 - 1,499,999
HOUSEHOLD SIZE
5%
Retired, pensioner
5 or more
4
3
Homemaker
20%
37%
300,000 - 599,999
18%
3%
9%
32%
600,000 - 1,124,999
15%
2%
24%
Student
30%
2
1
58%
Employed
3%
17%
< 299,999
23%
Other
3%
12
The Finnish panel at a glance
>20,000
LAPPLAND. 3%
CURRENT STATUS
Panel size
20,051

VSTRA FINLANDS.
32%
56
3,000
ULEBORGS. 7%
LANDS.
<1%
STRA FINLANDS. 9%
SDRA FINLANDS. 47%
Source: Epinion, August 2012, Finnish Panelists by Region, N = 20,051

Region with more
than 40%
Region with less

than 40%
Region with less

than 10%
13
The Finnish panel
AGE
GENDER
EDUCATION
24%

education
22%
19%
18%
Male
41%
Secondary school:
type
12%
Female
59%
20-29
30-39
40-49
50-59
High school
60+
Primary school
> 100,000
75,000 - 99,999
HOUSEHOLD SIZE
7%
63%
Employed
6%
10%
Retired, pensioner
16%
16%
7%
13%
35%
40,000 - 74,999
10%
Homemaker
31%
20,000 - 39,999
Student
4%
11%
36%
2
1
3%
59%
No
5 or more
31%
EMPLOYMENT
YEARLY HOUSEHOLD INCOME (EUR)
41%
Yes
9%
Secondary school:
4%
15-19
51%
23%
< 19,999
18%
Other
3%
14
The Thai panel at a glance
>56,000
NORTH 14%
CURRENT STATUS
NORTH EAST 13%
Panel size
56,128

20
9,000
CENTRAL 18%
GREATER BANGKOK
40%
SOUTH 9%
Source: Epinion, August 2012, Thai Panelists by Region, N = 56,128

Region with more
than 40%
Region with less

than 40%
Region with less

than 10%
15
The Thai panel
AGE
GENDER
EDUCATION
33%
57%
Secondary school:
type
18%
Male
43%

education
30%
Female
7%
15-19
20-29
30-39
3%
40-49
50-59
1%
> 899,999
9%
4%
EMPLOYMENT
40%
Employed
11%
80%
No
675,000 - 899,999
HOUSEHOLD SIZE
38%
5 or more
360,000 - 674,999
5%
17%
180,000 - 359,999
2%
Retired, pensioner
1%
Homemaker
1%
16%
34%
23%
51%
Student
8%
2
1
12%
High school
60+
YEARLY HOUSEHOLD INCOME (BAHT)
20%
Yes
5%
Secondary school:
Primary school
69%
3%
< 179,999
45%
Other
4%
16
The Ukrainian panel at a glance
>62,000
CURRENT STATUS
Panel size
62,208

35
3,000
17
The Ukrainian panel
AGE
GENDER
EDUCATION
38%

education
27%
Male
34%
15%
Female
66%
Secondary school:
type
10%
6%
15-19
30-39
40-49
50-59
High school
60+
Primary school
55%
3%
112,500 - 149,999
2%
3%
1%
64%
Employed
45%
No
HOUSEHOLD SIZE
60,000 - 112,499
15%
5 or more
7%
Retired, pensioner
6%
Homemaker
33%
12%
27%
30,000 - 59,999
36%
Student
4%
11%
19%
2
1
> 150,000
14%
EMPLOYMENT
YEARLY HOUSEHOLD INCOME (UAH)
Yes
8%
Secondary school:
4%
20-29
74%
6%
< 29,999
48%
Other
7%
18
The Bangla panel at a glance
>37,000
CURRENT STATUS
Panel size
37,127

10
7,500
19
The Bangla panel
AGE
GENDER
EDUCATION
education
65%
8%
Male
26%
Female
2%
92%
15-19
0%
40-49
50-59
60+
Secondary school:
type
3%
Secondary school:
2%
High school
1%
Primary school
1%
EMPLOYMENT
66%
Employed
13%
> 399,999
68%
No
300,000 - 399,999
HOUSEHOLD SIZE
45%
5 or more
160,000 - 299,999
15%
80,000 - 159,999
15%
5%
Retired, pensioner
0%
Homemaker
0%
8%
29%
17%
17%
Student
8%
2
1
30-39
1%
YEARLY HOUSEHOLD INCOME (BDT)
32%
Yes
20-29
4%
93%
3%
< 79,999
56%
Other
1%
20
How to start your FIRST survey?

1
Send your request to RFQ@epinion.asia
Receive the quotation and confirm the cost
Then you are ready for the first survey
WHATS NEXT >

STEP 1
STEP 2
Create
questionnaire
Set up your own survey
STEP 3
Build
sample
Epinion creates a new

project in our sampling
tool and sends you a URL
link to place into your
survey
Schedule
and launch
survey
Perform a test study to
ensure that everything
works correctly
STEP 4
Keep track of
survey
completion
Epinion invites
respondents and begins
the data collection
process
21
CONTACTS
REQUEST FOR QUOTATION
PHAM TRAN NGHIA (MR)
RFQ@EPINION.ASIA
SENIOR CONSULTANT
T: +84 905 025 752
E: PHAM.TRAN.NGHIA@EPINION.VN
THUE QUIST THOMASEN (MR)
EPINION
DIRECTOR
T: +84 946 270 280
E: THUE.QUIST.THOMASEN@EPINION.VN
11TH FLOOR, DINH LE BUILDING

1 DINH LE STREET, DISTRICT 4,
HO CHI MINH CITY
VIETNAM
HUYNH BA DUY (MR)
T: +84 8 38 26 89 89
E: OFFICE@EPINION.VN
W: EPINION.ASIA
SENIOR MANAGER
T: +84 918 478 281
E: HUYNH.BA.DUY@EPINION.VN
NGHIA@EPINION.VN
22

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WELCOME TO OUR WORLD

INTERNATIONAL PANEL BOOK

Epinion panels worldwide

How to start your first survey?

> Easy accessible high quality panels

High Quality Panels

Compliant with ESOMAR regulations

Professional Sampling Tool

If you can make your own survey questions,

Our professional research team serves with

Apply a very stringent respondent

Epinion panels worldwide

The Vietnamese panel at a glance

Active recruitment channels

HO CHI MINH. 47%

Source: Epinion, August 2012, Vietnamese Panelists by Province, N = 208,994

Province with less

The Vietnamese panel

DO YOU HAVE ANY CHILDREN?

7.5 - 29.999 Million

MONTHLY HOUSEHOLD INCOME (VND)

The Danish panel at a glance

Active recruitment channels

Source: Epinion, August 2012, Danish Panelists by Region, N = 157,133

Region with less

Region with less

The Danish panel

University or college level

DO YOU HAVE ANY CHILDREN?

YEARLY HOUSEHOLD INCOME (DKK)

The Swedish panel at a glance

Active recruitment channels

Region with less

Region with less

The Swedish panel

University or college level

DO YOU HAVE ANY CHILDREN?

YEARLY HOUSEHOLD INCOME (SEK)

The Norwegian panel at a glance

Active recruitment channels

Source: Epinion, August 2012, Norwegian Panelists by Region, N = 22,823

Region with less

Region with less

The Norwegian panel

University or college level

DO YOU HAVE ANY CHILDREN?

YEARLY HOUSEHOLD INCOME (NOK)

The Finnish panel at a glance

Active recruitment channels

SDRA FINLANDS. 47%

Source: Epinion, August 2012, Finnish Panelists by Region, N = 20,051

Region with less

Region with less

The Finnish panel

University or college level

DO YOU HAVE ANY CHILDREN?

YEARLY HOUSEHOLD INCOME (EUR)

The Thai panel at a glance

Active recruitment channels

Source: Epinion, August 2012, Thai Panelists by Region, N = 56,128

Region with less

Region with less