Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Group Members: Muhammad Ahsan Arslan Maqsood Hussain Ahmad Sameer Ashfaq L1F10BBAM2129 L1F10BBAM0110 L1F10BBAM0111 L1F10BBAM2121
Weights Rating
Weighted Score
0.02 0.02 0.04 0.05 0.06 0.05 0.05 0.04 0.05 0.05 0.08 0.08 0.03
4 4 4 3 4 4 3 3 4 4 4 3 3
0.08 0.08 0.16 0.15 0.24 0.20 0.15 0.12 0.20 0.20 0.32 0.24 0.09
Weaknesses
Revenue from Confectionaries decreased by 14% Sales of Dairy Products decreased by 5% Target Market focused on High Income Groups Only Weak Marketing Campaign and Advertisements Low Credit Sales and Profit Margin to Retailers Cant launch expensive brand due to low income groups 0.06 0.11 0.06 0.10 0.03 0.02 3 2 1 2 2 1 0.18 0.22 0.06 0.20 0.06 0.02
Total
1.00
2.97
According to the above given IFE Score of 2.97, It shows that Nestl Pakistan is doing really well in managing its strength and weaknesses. It is a Good Score.
Critical Success Factors Market Share Financial Position Global Expansion Product Quality Consumer Loyalty Management Team Marketing & Advertisement Inventory System Costing & Price Sales & Distribution Network Production Capacity Brand Name R&D Customer service Organization Structure Total
Weights 0.07 0.07 0.04 0.10 0.06 0.08 0.10 0.07 0.08 0.09 0.07 0.07 0.05 0.03 0.02 1.00
Nestl Pakistan Rating W.S. 4 4 4 4 4 3 2 3 3 3 3 4 4 2 3 0.28 0.28 0.16 0.40 0.24 0.24 0.20 0.21 0.24 0.27 0.21 0.28 0.20 0.06 0.06 3.33
Engro Foods Rating 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 W.S. 0.21 0.21 0.08 0.30 0.18 0.24 0.30 0.21 0.24 0.27 0.21 0.21 0.15 0.09 0.06 2.96
Haleeb Foods Rating 2 2 1 2 1 1 1 2 2 2 2 2 2 2 2 W.S. 0.14 0.14 0.04 0.20 0.06 0.08 0.10 0.14 0.16 0.18 0.14 0.14 0.10 0.06 0.04 1.72
Shakarganj Foods Rating W.S. 1 2 1 2 1 1 1 2 2 1 2 1 1 1 2 0.07 0.14 0.04 0.20 0.06 0.08 0.10 0.14 0.16 0.09 0.14 0.07 0.05 0.03 0.04 1.41
From the above CPM Scores we can deduce that Nestl Pakistan is way ahead of all its competitors. We can say that only Engro Foods is in a position to compete Nestl Pakistan.