Project Report on CASA

BY
NIHAR RANJAN BEHERA Reg.No-1006284016
2010-12 GUIDED BY:
Mr. PRAVAYA KUMAR SINGH

SUBMITED BY:
NIHAR RANJAN BEHERA

MARKETING
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MBA 2nd Semest

PREFACE
The successful completion of this project was a unique experience for me because by visiting many place and interacting various person, I achieved a better knowledge about sales. The experience which I gained by doing this project was essential at this turning point of my career this project is being submitted which content detailed analysis of the research under taken by me. The research provides an opportunity to the student to devote his/her skills knowledge and competencies required during the technical session. The research is on the topic CASA Account

ACKNOWLEDGEMENT
It was a great opportunity for me to work with HDFC BANK., pioneers in the field of marketing Industry. I am extremely grateful to all those who have shared their expertise and knowledge with me and without whom the completion of this project would have been virtually impossible. Firstly, I would like to thank our Company Guide Mr. pravaya kumar singh (Acquisition Manager, bhubaneswar), who has been a constant source of inspiration for me during the completion of this project. He gave me invaluable inputs during my endeavor to complete this project. I am also extremely grateful to Mr. subha ranjan mohanty (Sr. sales Executive ) who have given me this opportunity to work with him and gain valuable insights. I am indebted to all staff of HDFC BANK Ltd .for their valuable support and cooperation during the entire tenure of this project. Not to forget, all those who have kept my spirits surging and helped delivering my best. I thank my faculty guide Mr.M. Naik (Marketing ) who helped me out at every critical situation that I faced in my project and gave me his valuable advice to solve problems. At last I would like to thank all the respondents met in the preparation, who gave their valuable time to provide us required information and their honest support to complete our project in time.
Date Place NIHAR RANJAN BEHERA ROLL NO. 1006284016
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TABLE OF CONTENTS FOR PROJECT REPORT

Sr.No. 1. 2. 3. 4. 5.
6.

TOPIC Introduction
company PROFILE PRODUCT OBJECTIVES Swot analysis

Page No. 6-7

8-11 11-34 35-36 37 38 38 39 39 40 40 41-42

Need for the study

7. 8. 9. 11. 12. 13.

competitor
Research Methodology

Data analysis and interpretation

Limitation Suggestion Conclusion

14.

Bibliography

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EXECUTIVE SUMMARY
Training and development is the essential job of human resources department of every organization. It is necessary to help employees in dealing with the changes caused by the changing business environment. I, NIHAR RANJAN BEHERA had done my project in HDFC BANK. which is a leading Bank in corporate industry. The main objective of my project was to Casa Account. The training design included departments, and their training needs, month of training, sequence of training and methods of training. A proper matrix was formed differently for each level highlighting the requirements to be trained. It also includes different skills workshop including the contents, objectives of the skills imparted to the employees. Most important in training process are the ice breakers and games which help the trainees in feeling relaxed and refreshed. Each level in organization was considered as separate entity and training procedure for them was also different.
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Introduction OF CASA
Imagine a Bank Savings Account which comes with facilities like No limit on number of Monthly Free ATM Transactions (including other banks ATM usage), No Annual Fees for Debit Card, No Charges for Cheque Book, Free Demand Drafts and Pay Orders, Free Statement / Passbook Facility, Free RTGS/NEFT Facility, Free Cheque Stop Payment Facility, Free Internet, Mobile, Phone and ATM Banking and a list of other free services. You must be wondering that we are joking. How can a bank offer all these services free of cost? Sounds unbelievable or too good to be true right? But HDFC Bank has exactly done the unbelievable. HDFC Bank has waived off the charges on a whole host of services for its Current Account / Saving Account (CASA) customers. It has done away with lot of charges for its CASA Customers. So let us see which are these services that HDFC Bank is offering its customers free of cost?

Services on Savings Accounts

HDFC Bank has waived off charges on different services for its current and savings account holders. Most of these are frequently used services by bank customers for which other public sector and private sector banks are charging their customers. As per the bank website the list of services for which HDFC Bank has waived off charges for Super Savings Account is as follows: 1. Account Opening Amount: A new account can be opened with HDFC Bank with any amount ranging from Rs 10,000(ten thousand) . 2. The annual fee for the international Debit cum ATM Card. 3. The bank will also issue an additional card per account (in case of joint account) free of cost. 4. Services like replacement of damaged / stolen / lost card / re-generation of pin are free of cost. 5. Domestic / International ATM transactions are free. The bank doesnt charge for other banks ATM usage. Also there is no cap / limit on the number of free ATM transactions of other Bank ATMs. 6. Cheque book facility is free. The bank will provide local / multicity (At-Par) cheque book with the account 7. The bank will provide quarterly statement for existing customers free of cost. For new customers passbook will be issued free of cost. 8. The bank will provide monthly statement by email free of cost

9. The customer can request for a duplicate statement at the branch free of cost. For this other banks normally charge in the range of Rs 25 to Rs 100 for duplicate statement at the branch. 10. Duplicate passbook will be issued free of cost. 11. The customer can also request for duplicate statement through Phone Banking or ATM free of cost 12. The account can be closed by the customer free of cost. Some banks charge for account closure if the account is closed within a specified time period of opening of the account. For example some banks charge if the account is closed within 6 months or 1 year. 13. The standing instruction facility is free of cost 14. The customer can ask for a Balance Certificate or Interest Certificate or Signature Verification certificate free of cost 15. The foreign inwards remittance certificate is free of charge 16. The bank will issue Demand Drafts or Pay Orders free of cost. For this service upto a certain amount banks charge a fixed amount. Above a certain amount banks charge on a per thousand rupees basis. 17. The bank will issue foreign currency demand drafts / international money orders free of cost. 18. Any Branch Banking: Any branch cheque deposits and account to account transfers will be free of cost 19. Any Branch Banking: Cash deposits will be 5 times without any service charges 20. Any Branch Banking: Cash withdrawal (done by self) will be free of cost 21. If a customer wants to give instructions for stop payment of a cheque, there will be no charges for it. 22. If a customer wants to request old records / copies of paid cheques; he can do so without any charges 23. Banking through alternate channels like Internet / Mobile / Phone and ATM Banking is free of cost. So that was the long list of services for which HDFC Bank has waived off service charges for its CASA Customers. These services are normally charged for by other private sector and public sector banks. The charges collected from these services form an important source of fee income of a bank. One of the important charges that HDFC bank has kept out of the free service is the return of a cheque or ECS (Electronic Clearing System) for financial reason. If a cheque bounces / dishonoured the customer will be charged for it. Similarly if a ECS is returned for financial reason the customer will be charged for it. Banking experts believe that the ratio of CASA (Current Account Saving Account) deposits to overall deposits for HDFC Bank is very small compared to other banks like SBI, ICICI Bank and AXIS Bank. For a bank CASA Deposit come at a lower cost compared to time / term deposits. So in order to increase its share of CASA deposits IDFC Bank has done away with these service charges.

COMPANY PROFILE

The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of the RBI's liberalization of the Indian Banking Industry in 1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited',with its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995. PROMOTER HDFC is India's premier housing finance company and enjoys an impeccable track record in India as well as in international markets. Since its inception in 1977, the Corporation has maintained a consistent and healthy growth in its operations to remain the market leader in mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC has developed significant expertise in retail mortgage loans to different market segments and alsohas a large corporate client base for its housing related credit facilities. With its experience in the financial markets, a strong market reputation, large shareholder base and unique consumer franchise, HDFC was ideally positioned to promote a bank in the Indian environment.

BUSINESS FOCUS
HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to build sound customer franchises across distinct businesses so as to be the preferred provider of banking
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services for target retail and wholesale customer segments, and to achieve healthy growth in profitability, consistent with the bank's risk appetite. The bank is committed to maintain the highest level of ethical standards, professional integrity, corporate governance & regulatory compliance. HDFC Bank's business philosophy is based on four core values Operational Excellence, Customer Focus, Product Leadership and People

CAPITAL STRUCTURE
The authorized capital of HDFC Bank is Rs550 crore (Rs5.5 billion).The paid-up capital isRs424.6 crore (Rs.4.2 billion). The HDFC Group holds 19.4% of the bank's equity and about17.6% of the equity is held by the ADS Depository (in respect of the bank's AmericanDepository Shares (ADS) Issue). Roughly 28% of the equity is held by Foreign Institutional Investors (FIIs) and the bank has about 570,000 shareholders. The shares are listed on the StockExchange, Mumbai and the National Stock Exchange. The bank's American Depository Shares are listed on the New York Stock Exchange (NYSE) under the symbol 'HDB'.

TIMES BANK AMALGAMATION

In a milestone transaction in the Indian banking industry, Times Bank Limited (another new private sector bank promoted by Bennett, Coleman & Co./Times Group) was merged with HDFC Bank Ltd., effective February 26, 2000. As per the scheme of amalgamation approved by the shareholders of both banks and the Reserve Bank of India, shareholders of Times Bank received 1 share of HDFC Bank for every 5.75 shares of Times Bank. The acquisition added significant value to HDFC Bank in terms of increased branch network, expanded geographic reach, enhanced customer base, skilled manpower and the opportunity to cross-sell and leverage alternative delivery channels.

DISTRIBUTION NETWORK
HDFC Bank is headquartered in Mumbai. The Bank at present has an enviable network of over 1229 branches spread over 444 cities across India. All branches are linked on an online real-time basis. Customers in over 120 locations are also serviced through Telephone Banking. The Bank's expansion plans take into account the need to have a presence in all major industrial and commercial centers where its corporate customers are located as well as the need to build a strong retail customer base for both deposits and loan products. Being a clearing/settlement bank
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to various leading stock exchanges, the Bank has branches in the centers where the NSE/BSE has a strong and active member base. The Bank also has a network of about over 2526 networked ATMs across these cities. Moreover, HDFC Bank's ATM network can be accessed by all domestic and international Visa/MasterCard, Visa Electron/Maestro, Plus/Cirrus and American Express Credit/Charge cardholders.

MANAGEMENT
Mr. Jagdish Capoor took over as the bank's Chairman in July 2001. Prior to this, Mr. Capoor was a Deputy Governor of the Reserve Bank of India. The Managing Director, Mr. Aditya Puri, has been a professional banker for over 25 years and before joining HDFC Bank in 1994 was heading Citibank's operations in Malaysia. The Bank's Board of Directors is composed of eminent individuals with a wealth of experience in public policy, administration, industry and commercial banking. Senior executives representing HDFC are also on the Board. Senior banking professionals with substantial experience in India and abroad head various businesses and functions and report to the Managing Director. Given the professional expertise of the management team and the overall focus on recruiting and retaining the best talent in the industry, the bank believes that its people are a significant competitive strength.

TECHNOLOGY
HDFC Bank operates in a highly automated environment in terms of information technology and communication systems. All the bank's branches have online connectivity, which enables the bank to offer speedy funds transfer facilities to its customers. Multi-branch access is also provided to retail customers through the branch network and Automated Teller Machines (ATMs).The Bank has made substantial efforts and investments in acquiring the best technology available internationally, to build the infrastructure for a world class bank. The Bank's business issupported by scalable and robust systems which ensure that our clients always get the finest services we offer. The Bank has prioritized its engagement in technology and the internet as one of its key goals and has already made significant progress in web-enabling its core businesses. In each of its businesses, the Bank has succeeded in leveraging its market position, expertise and technology to create a competitive advantage and build market share.

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BOARD OF DIRECTO
Mr. Vasudev is a Director on the Boards of ICRA Management Consultancy Services Limited, Uttarakhand Jal Vidyut Nigam Ltd., Star Paper Mills Limited, Power Exchange India Ltd., ASA International India Microfinance Pvt Ltd., Insync Advisory Services Private Limited, NSDL Database Management Limited and Centinnial Development Advisory Services Private Ltd. He is a member of Audit Committee and the Chairman of Remuneration Committee of ICRA Management Consultancy Services Limited and Chairman of Risk Management Committee of Power Exchange India Ltd.
Mr. Vasudev does not hold equity shares in the Bank as on March 31, 2011.

Mr. Aditya Puri holds a Bachelor's degree in Commerce from Punjab University and is an associate member of the Institute of Chartered Accountants of India. Mr. Aditya Puri has been the Managing Director of the Bank since September 1994. He has about 37 years of banking experience in India and abroad.
Prior to joining the Bank, Mr. Puri was the Chief Executive Officer of Citibank, Malaysia from 1992 to 1994. Mr. Puri holds 3,37,953 equity shares in the Bank as on March 31, 2011

PRODUCT
HDFC Bank offers a bunch of products and services to meet the every need of the people. The company cares for both, individuals as well as corporate and small and medium enterprises. For individuals, the company has a range accounts, investment, and pension scheme, different types of loans and cards that assist the customers. The customers can choose the suitable one from a range of products which will suit their life-stage and needs. For organizations the company has a host of customized solutions that range fromfunded services, Non-funded services, Value addition services, Mutual fund etc. These affordable plans

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apart from providing long term value to the employees help in enhancing goodwill of the company.

The products of the company are categorized into various sections which are as follows: Accounts and deposits. Loans. Investments and Insurance. Forex and payment services. Cards. Customer center.

PRODUCTS AND SERVICES AT A GLANCE

A.Accounts & Deposits
i. Regular Savings Account
An easy-to-operate savings account that allows you to issue cheques, draw Demand Drafts and withdraw cash. Check up on your balances from the comfort of your home or office through Net Banking, Phone Banking and Mobile Banking. Need money urgently? Withdraw cash from any of the 5,796 ATM centres spread across the country.

Features & Benefits

Wide network of branches and over thousand ATMs to meet all your banking needs no matter where you are located. Bank conveniently with facilities like NetBanking and MobileBanking- check your account balance, pay utility bills or stop cheque payment, through SMS. Never overspend- Shop using your International Debit Card that reflects the actual balance in your savings account. Personalised cheques with your name printed on each cheque leaf for enhanced security.

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Take advantage of Bill Pay, an instant solution to all your frequent utility bill payments. Instruct for payment over the phone or through the Internet. Avail of facilities like Safe Deposit Locker, Sweep-In and Super Saver facility on your account. Free cash withdrawals on any other Bank's ATM* Free Payable-at-Par cheque book, without any usage charges. Free Insta Alerts for all account holders for lifetime of the account. Free Passbook facility available at home branch for account holders (individuals). Free Email Statement facility.

ii.

Savings Max Account

*.Welcome

to a world of convenience. Presenting Savings Max account, loaded with maximum benefits to make your banking experience a pleasure. By maintaining an average quarterly balance of just Rs. 25,000/- you get a host of premium services from HDFC Bank absolutely free
Features & Benefits

Free unlimited transactions: Cash withdrawal and balance enquiry, at all HDFC Bank ATMs & at all non HDFC Bank domestic ATMs using your HDFC Bank Debit Card Free Titanium Royale Debit Card for primary account holder for lifetime of the account. Titanium Royale Debit Card for other account holders at Rs 250/- p.a. Free Woman's Advantage/International Debit Card for all account holders for lifetime of the account. Free Payable-at-Par chequebook, without any usage charges. Free Demand Drafts on HDFC Bank locations, upto a limit of
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Rs. 1 lac per day. Self/Third Party Cash Deposit/Withdrawal at non-home branches, upto Rs 50,000/- per day free. Above Rs 50,000 a charge of Rs 2.90 per thousand on the full amount would be applicable. Optional "MoneyMaximizer" (sweep- out) facility for conversion of your surplus money into high earning fixed deposits, at the threshold of Rs.1,25,000/- . In the event of the balance in SavingsMax account exceeding / reaching Rs.1,25,000/-, the amount in excess of Rs.1,00,000/- will be swept out in to a Fixed Deposit with a minimum value of Rs.25,000/for a 1year 1day period * Free BillPay & InstaAlerts for all account holders for lifetime of the account. Free Monthly Statement of Account. 50% off on the Locker rental for the 1st year only. Folio maintenance charges on Demat account free for first year. Free NetBanking, PhoneBanking & MobileBanking. Free Passbook facility available at home branch for account holders (individuals). Free Email Statement facility .

Special Privileges

Insurance Benefits (applicable from 1st Aug 09)

Enjoy an Accidental Hospitalization cover of Rs. 1 lac per annum on your SavingsMax account. You can also claim daily cash allowance* at Rs.1,000/- per day for a maximum of 15 days per year, for each day of hospitalization due to an accident. This is a re-imbursement cover, extended only to the first holder of the SavingsMax account.

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It would be applicable after the completion of the 1st calendar quarter, post the quarter of a/c opening. Eg. If the SavingsMax a/c is opened in August 2009, the insurance benefit will apply only from January 2010. For the claim to be accepted & processed, the first holder of the SavingsMax account should have fulfilled the below 2 conditions Maintained an Average Quarterly Balance of Rs. 25,000/- (irrespective of enjoying the benefit of a zero balance account with a Fixed Deposit of minimum Rs. 1,00,000/-) in the calendar quarter previous to the quarter of the date of accident. Should have done at least 1 purchase - point of sale (POS) transaction at a merchant establishment using the Debit Card in the previous 3 months before the date of accident

iii.

Senior Citizens Account

HDFC Bank appreciates your needs and endeavours, which is why, we present an account especially dedicated to you, which like a dutiful child will help you fulfill your needs in the best manner possible.
Features & Benefits

Given below are some of the exclusive privileges you can look forward with the Senior Citizens Accounts Shop with pride with your EasyShop International Debit Card offered free for life to the first applicant. Shop (Point Of Sale limit) upto Rs.25,000/- per day. Enjoy cash withdrawal limit of Rs.25,000/- per day on the Debit Card for withdrawals at any HDFC Bank ATM. Note: If the first applicant is a woman and new to the bank, our special Woman's Advantage Debit Card with ATM cash withdrawal limit Rs.25,000/- per day and shopping (Point Of Sale) limit of Rs.40,000/- per day will be issued free by default. Free cash withdrawals on any other Bank's ATM* Payable-at-Par (PAP) chequebooks are issued free. With this facility, outstation cheques issued by you (for clearing) will be treated as local cheques, at any HDFC Bank location.

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What's more, there are no usage charges for availing the PAP facility. Keep a close eye on your account with the monthly account statements offered free OR Avail of free Passbook facility at your account branch. Use the third party cash transaction facility at non-account branches, to have your near and dear ones deposit / withdraw cash upto Rs.50,000/- per day on your behalf for free. Above Rs 50,000 a charge of Rs 2.90/- per 1000 on the full amount would be applicable. Use our PhoneBanking, MobileBanking and NetBanking facilities offered free to reach us with ease. Avail free SMS alerts to know the transactions in your account. Free Email Statement facility National Electronic Funds Transfer facility available.

Special offers and benefits:

Get preferential rates on FDs Special offers on new Demat Accounts #

Annual Maintenance Charge (AMC) waived off for the first year 50% AMC from second year onwards Dematerialisation of physical shares free for lifetime

# The offer is applicable only for the 1st Demat account linked to the Senior Citizens Savings Account Special offers on new Online Trading Accounts

Account opening charges Rs.499/- only 5 trades free .Valid for the next 3 months from the date of account opening Gold Credit Card free*

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Travellers Cheques issued free Insurance Benefits* : Get Accidental Hospitalisation cover of Rs.50,000/- per annum. This is a reimbursement cover for the first applicant. You can also claim daily cash allowance* once a year (at Rs.500/- per day for a maximum of 15 days per year) for each day of hospitalisation due to an accident. All you need to do is use your HDFC Bank Debit Card at a Merchant Establishment for purchase transactions ! Your claim will be processed only if you have used your HDFC Bank Debit Card for purchase at a Merchant Establishment at least once in the previous 6 months from the month of your accident.

iv.

Kid's Advantage Account

Children these days are way ahead of their times. Make sure your investments don't fall short. Now through HDFC Bank's Kid's Advantage Account you can ensure your child's secured future and fulfill all his dreams in time. The Kid's Advantage Account presents you a great way to accumulate savings for your child and provide him the head-start required to succeed in life. It's an account which grows with your child to meet his future monetary requirements.

Features & Benefits

For their Growing Needs Free Education Insurance cover of Rs. 1,00,000/- in the event of death of the parent / guardian through vehicular accident by road, rail or air to safeguard the future of your child. ATM/International Debit Card will be issued for children between 7-18 years of age in the child's name with your permission. The amount your child is able to withdraw is Rs. 2,500/17

at ATMs and spend Rs. 2,500/- at merchant locations per day. Free cash withdrawals on any other Bank's ATM* 1 free Personalised cheque book for your child. Monitor the transactions of your child's account with the free quarterly physical statement of account or free monthly Email Statement of account. Free NetBanking for you to monitor your child's account. Free SMS/Email alerts informing you about the account transactions.

For their Secured Future Standing Instruction to transfer any amount from your account to your Kid's Advantage Account every month (Minimum value = Rs. 1,000/- & Minimum tenure = 1 year) (Mandatory). Once the balance in the Kid's Advantage Account reaches/exceeds Rs. 35,000/-, the amount in excess of Rs. 25,000/- will automatically be transferred into a Fixed Deposit for 1 year 1 day, in your child's name, by signing in for our MoneyMaximizer (sweep-out) facility. You can also opt for systematic investments in mutual funds from the Kid's Advantage Account in your child's name

v.

Plus saving Account

Introducing the best banking option for you with HDFC Bank Savings Plus Account. Now you can get access to some of the finest banking facilities with HDFC Bank's Savings Plus Account. All you have to do is maintain an Average Quarterly Balance of Rs. 10,000/- and experience the benefits as mentioned below: Features & Benefits

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Wide network of branches and over thousand ATMs to meet all your banking needs no matter where you are located. Free cash withdrawals on any other Bank's ATM*. Free International Debit Card for all account holders for life time of the account. Free Payable-at-Par chequebook, without any usage charges. Free Demand Drafts on HDFC Bank locations, upto a limit of 25,000/- per day. Free BillPay & InstaAlerts for all account holders for lifetime of the account Free Electronic Funds Transfer facility, NetBanking, PhoneBanking & MobileBanking Special relationship discount on purchase of Gold Bars 25%-off on the Locker rental for the 1st year (only). Intercity Banking / Multi-city Banking. Free Passbook facility available at home branch for account holders (individuals). Free Email Statement facility.

vi.

Salary account

The HDFC Bank Payroll Account comes with the following features: Features & Benefits

Zero Balance Account Nil Interest payout on account balance

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Free International Debit Card with cash withdrawal limit of Rs. 25,000/- per day and Point Of Sale usage limit of Rs.40,000/- per day Personal Accident Death Cover of Rs. 2,00,000/-* Half yearly account statements Free Monthly Account Statements by email (optional) Free Passbook facility available at home branch for account holders Free InstaAlert Facility. Free NetBanking, PhoneBanking, MobileBanking. Branch transactions at Rs. 60/- per transaction

i.

Regular Current Account

A Current account is ideal for carrying out day-to-day business transactions. With the HDFC Bank Regular Current Account, you can access your account anytime, anywhere, pay using payable at par cheques or deposit cheque at any HDFC bank branch. It also facilitates FREE NEFT transactions & FREE RTGS collections for faster collections in your account. Regular Current Account requires you to maintain an average quarterly balance of only Rs. 10,000. With a vast network of branches in cities all over the country, and access to a multitude of ATM's, you can keep track of all your transactions anytime. Features & Benefits

Convenient inter-city banking : Free anywhere cheque payment Free payments and collections through NEFT Free RTGS collection. RTGS payment @ Rs.25/- per transaction

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Inter-city Account to accounts funds transfer between HDFC Bank accounts at a nominal charge of Rs.15/- per transactions Free Demand Drafts (DD) above Rs.100,000/-. Demand drafts up to Rs.50,000/- at flat cost of Rs.40/-. DDs above Rs.50,000/- & up to Rs.100,000/- at nominal cost of Rs.25/- . Free Pay Order (PO) above Rs.100,000/-. Pay Order up to Rs.50,000/- at flat cost of Rs.40/-. POs above Rs.50,000/- & up to Rs.100,000/- at nominal cost of Rs.25/- . Payable at par cheque book at nominal price. Register for InstaAlert service and receive updates on your account as and when the select transaction happens - all this without visiting the branch or ATM! HDFC Bank offers you Doorstep Banking*, a channel, which is convenient, secure and hassle-free. Now, you can enjoy the benefits of banking right at your doorstep. The Bank will arrange to render the services like Cash & Cheque Pickup and Cash Delivery, through a reputed agency. Enjoy facilities like 24-hour PhoneBanking, NetBanking and MobileBanking that helps you check your balance & transaction details, find out the status of your cheque or stop cheque payment

i.

Max Current Account

Presenting maximum benefits and minimum hassles for you with Max Current Account! With a Rs. 5 lakhs average quarterly balance requirement, we present to you a world of privileges that helps your business expand and grow. Features like maximum free transaction limits including other beneficial features on this current account truly enhances your business potential to the Maximum. Features & Benefits Maximum transactional benefits with faster mobilisation of funds Average quarterly balance requirement of Rs. 5,00,000/Access to more than 2000 branches Huge cost savings in inter-city transactions for payable-at-par cheque issuance, funds transfers, NEFT, RTGS or Demand Draft / Pay Order

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Faster collection of outstation cheques Free Account to Account funds transfer between HDFC Bank accounts Free payment and collection through RTGS Free payment and collection using NEFT Free Demand Drafts which can be issued from any HDFC Bank branch Free Pay Orders which can be issued from any HDFC Bank branch Free anywhere cheque collection (through clearing) upto Rs. 3.5 Crore per month within HDFC Bank branch network (except Dahej) Faster collection of outstation cheques through Speed Clearing. What's more Speed Clearing is absolutely free with MAX Current Account 500 "At Par" cheque leaves per free month . Free at par cheque payments across all HDFC Bank locations for unlimited value* Convenience to withdraw and deposit cash at all our branches* Free cash deposit upto Rs. 50 Lakh per month across all home branches (subject to a maximum of 50 transactions per month and a per day limit of Rs.1,00,000/- on cash deposit at a non home branch). What's more, Cash Deposit at HDFC Bank branches in other cities is also free upto Rs.3 lacs per month* Register for InstaAlert service and receive updates on your account as and when the select transaction happens - all this without visiting the branch or ATM! HDFC Bank offers you Doorstep Banking*, a channel, which is convenient, secure and hassle-free. Now, you can enjoy the benefits of banking right at your doorstep. The Bank will arrange to render the services like Cash & Cheque Pickup and Cash Delivery, through a reputed agency. Enjoy facilities like 24-hour PhoneBanking, NetBanking and InstaQuery that helps you check your balance and transaction details, find out the status of your cheque or stop cheque payment

ii.

Trade Current Account

In today's changing business requirements, you need to transfer funds across cities, and time is of the essence. HDFC Bank Trade Current Account gives you the power of inter-city banking with a single account. From special cheques that get treated at par with local ones in any city where we have a branch, to free account to account funds transfer between HDFC Bank accounts, to free inter-city cheque collection (through clearing) of up to Rs. 35 lakhs per month, our priority services have become the benchmark for banking efficiency. Trade Current Account requires you to maintain an average quarterly balance of Rs. 40,000

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Read on to know the powerful features of the HDFC Bank Trade Current Account.

Features & Benefits

Free Account to account funds transfer between HDFC Bank accounts. Free RTGS/NEFT Transactions. Free up to 30 Demand Drafts (DD) per month and can be issued from any HDFC Bank Branch. Free up to 30 Pay Orders (PO) per month and can be issued from any HDFC Bank Branch. Free anywhere cheque collection within HDFC Bank branch network (except Dahej), up to Rs.35 lacs per month. Free Outstation Cheque Collection through Speed Clearing (for instruments with value upto Rs. 1 lac). Convenience to withdraw & deposit cash at all our branches* 200 "At Par" cheque leaves per free month . Free at par cheque payments across all HDFC Bank locations for unlimited value* Free Cash Deposit upto Rs.5 lacs per month* across all HDFC Bank Branches in your city. Register for InstaAlert service and receive updates on your account as and when the select transaction happens - all this without visiting the branch or ATM! HDFC Bank offers you Doorstep Banking*, a channel, which is convenient, secure and hassle-free. Now, you can enjoy the benefits of banking right at your doorstep. The Bank will arrange to render the services like Cash & Cheque Pickup and Cash Delivery, through a reputed agency. Enjoy facilities like 24-hour PhoneBanking, NetBanking and InstaQuery that helps you check your balance & transaction details, find out the status of your cheque or stop cheque payment

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iii.

Premium Current Account

Your business needs a partner who can manage your finances while you concentrate on growing your business. You can avail benefits of inter-city banking account with Premium Current Account, that requires an average quarterly balance of only Rs. 25,000, offers Payable-At-Par cheque book facility & FREE inter-city clearing transactions across our network up to Rs.15 Lacs per month. A Current Account with the benefits of accessing your account from a large network of branches, and through direct access channels - the phone, mobile, Internet and through the ATM. Enter into a profitable relationship and access all the privileges flowing your way. Features & Benefits

Free anywhere collection & payment within HDFC Bank branch network (except Dahej), up to Rs.15 lacs per month, incremental amount to be charged @ Rs.1.50 per Rs.1,000/-, min Rs.25/Free NEFT Transactions. Free RTGS collection. RTGS payment @ Rs.25/- per transaction. Free Inter-city Account to accounts funds transfer between HDFC Bank accounts. Free Demand Drafts (DD) above Rs.100,000/-. Demand drafts up to Rs.50,000/- at flat cost of Rs.40/-. DDs above Rs.50,000/- & up to Rs.100,000/- at nominal cost of Rs.25/- and can be issued from any HDFC Bank Branch . Free Pay Order (PO) above Rs.100,000/-. Pay Order up to Rs.50,000/- at flat cost of Rs.40/-. POs above Rs.50,000/- & up to Rs.100,000/- at nominal cost of Rs.25/- and can be issued from any HDFC Bank Branch . 100 "At Par" cheque leaves free per month

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Register for InstaAlert service and receive updates on your account as and when the select transaction happens - all this without visiting the branch or ATM! HDFC Bank offers you Doorstep Banking*, a channel, which is convenient, secure and hassle-free. Now, you can enjoy the benefits of banking right at your doorstep. The Bank will arrange to render the services like Cash & Cheque Pickup and Cash Delivery, through a reputed agency. Enjoy facilities like 24-hour PhoneBanking, NetBanking and MobileBanking to access your account.

iv.

Apex Current Account

The top position is always the coveted position. With the Apex current account, take your business to a new high. On maintaining an average quarterly balance of Rs. 10 lakhs, this account makes sure you make the most of every business opportunities coming your way. Unlimited, free, anywhere Banking experience at the APEX is reserved for you. Features & Benefits Maximum transactional benefits with faster mobilisation of funds Average quarterly balance requirement of Rs. 10,00,000/Access to more than 2000 branches Huge cost savings in inter-city transactions for payable-at-par cheque issuance, funds transfers, NEFT, RTGS or Demand Draft / Pay Order Faster collection of outstation cheques through Speed Clearing. What's more Speed Clearing is absolutely free with Apex Current Account. Free Intercity Cheque Collection & Payments within HDFC Bank Network (excluding Dahej). Free Account to Account funds transfer between HDFC Bank accounts. Free payment and collection through RTGS Free payment and collection using NEFT Free Demand Drafts which can be issued from any HDFC Bank branch Free Pay Orders which can be issued from any HDFC Bank branch Convenience to withdraw and deposit cash at all our branches* Free Cash Deposit upto Rs. 100 lacs per month across all home branches (subject to a maximum of 50 transactions per month and a per day limit of Rs.1,00,000/- on cash deposit
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at a non home branch). What's more, Cash Deposit at HDFC Bank branches in other cities is also free upto Rs.5 lacs per month* 500 free Payable At Par cheque leaves per month Register for InstaAlert service and receive updates on your account as and when the select transaction happens - all this without visiting the branch or ATM! HDFC Bank offers you Doorstep Banking*, a channel, which is convenient, secure and hassle-free. Now, you can enjoy the benefits of banking right at your doorstep. The Bank will arrange to render the services like Cash & Cheque Pickup and Cash Delivery, through a reputed agency. Enjoy facilities like 24-hour Phone Banking, Net Banking and InstaQuery that helps you check your balance and transaction details, find out the status of your cheque or stop cheque payment

B. Loans
i. ii. iii. iv. v. vi. vii. viii. ix. x. xi. xii. xiii. xiv. C. Personal Loans Home Loans Two Wheeler Loans New Car Loans Used Car Loans Overdraft against Car Express Loans Loan against Securities Loan against Property Commercial Vehicle Finance Working Capital Finance Construction Equipment Finance Offers & Deals Customer Center

Investments & Insurance

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i. ii. iii. iv. v. vi. D.

Mutual Funds Insurance Bonds Financial Planning Knowledge Centre Equities & Derivatives

Forex Services
i. Trade Finance Travelers Cheques Foreign Currency Cash Foreign Currency Drafts Foreign Currency Cheque Deposits Foreign Currency Remittances Cash To Master ForexPlus Card

ii. iii. iv. v. vi. vii. viii. E.

Payment Services
i. Net Safe

Verified by Visa (VBV)/ MasterCard SecureCode is a service from Visa/ MasterCard and HDFC Bank that lets you shop online securely with your existing Visa/ MasterCard Debit and Credit cards. Verified by Visa (VBV)/ SecureCode provides you with a password to protect your online transactions just like you use your PIN at the ATM. Important note: Register for Verified By Visa(VBV)/ SecureCode for enhanced security and to avoid decline of your Credit/Debit Card internet transactions. How can I use Verified by Visa (VBV)/ SecureCode? Select the goods and services you want from the merchant site and proceed to the payment page. Enter your HDFC Bank Visa/MasterCard Card number and the online store will connect with HDFC Bank to check whether your card is secured with Verified by Visa (VBV)/ SecureCode. HDFC Bank initiates a Verified by Visa (VBV)/ SecureCode pop up window on your
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computer screen that includes your personal message. Look for, and confirm your personal message, then enter your password. HDFC Bank will then confirm your identity to the merchant

ii.

Bill Pay

Now, you have the luxury of paying your bills at your convenience through Internet, ATMs or your telephone. Types of bills 1) Telephone bills 2) Electricity bills 3) Insurance premium etc BillPay has made all your bill payments easy.

Key Benefits

Convenience at its best No more queues No more cheques No more late payment No more payment to agents No more lost bills A variety of payment modes available 1) ATMs 2) NetBanking 3) PhoneBanking Payments can be made right up to the due date. Check your bill amount before you make any payments - ensuring you pay the exact amount

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you wish to. Receive discount from specific billers on payments made through BillPay. Discounts will be provided in the next month's bills.

iii.

Direct Pay

Ever thought of shopping without cash or card? Does online shopping unnerve you? Now, with HDFC Bank's Direct Pay facility, you can dare to. No more carrying cash, no cheque, not even a Debit Card or a Credit Card. All you need is your HDFC Bank Savings/Current Account. A simple and secure process

Shop online on any websites offering HDFC Bank's Direct Pay facility. Select the products that you would like to purchase. In the checkout process, select HDFC Bank's Direct Debit / NetBanking as your option. Authorise the transaction using your Customer ID & NetBanking password. The purchases are debited directly to your account and credited to the account of the establishment (or the website where the purchases were made).

However, shopping is not the only option that you have. You can also purchase railway tickets, pay your telephone, mobile and insurance premium online. If you are a resident of Hyderabad or Secunderabad, it gets even better. Thanks to the bank's tieup with Eseva, a unique integrated service launched by the government of Andhra Pradesh, you can now pay your electricity, water bills and municipal taxes (telephones to be introduced shortly) using the Direct Pay option. The most important aspect of this service is that the payments made are updated in the database of the utility companies on an online and real-time basis

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iv.

Visa Money Transfer

HDFC Bank brings to you Visa CardPay - a facility through which you can now transfer funds to any Visa Credit Card within India at your own convenience through HDFC Bank's NetBanking facility. Key Benefits Transfer funds from your account to any Visa Credit Card within India. Convenience at its best - No queuing up at Bank branches or waiting for your DD to be delivered at your home/office! Transfer money at "negligible cost'' in much faster, safer & easier way! Transferring money - a simple and convenient process Process for doing the transaction if you are registered for Third Party Funds Transfer: Log on to NetBanking page on hdfcbank.com Enter your Customer ID and Password Go to Third Party Funds Transfer and select Visa CardPay Enter Transfer details- Sender and Recipient Information Confirm transaction Credit to beneficiary's card Your account will be debited online, and the funds will be sent to the beneficiary Bank within 2 working days using the Visa system. The Beneficiary Bank will then transfer the funds to the beneficiary's card account

F. Access Your Bank

i. Insta Alerts
Just register for our InstaAlert service and receive updates on your account as and when the select transaction happens - all this without visiting the branch or ATM!
You can register for any or all of the following alerts:

Debit transactions greater than Rs. 5,000/ Rs.10, 000/ Rs. 20,000/Rs. 50,000 Credit in account greater than Rs. 5,000/ Rs.10, 000/ Rs. 20,000/Rs. 50,000 Account Balance below Rs. 5,000/ Rs.10, 000/ Rs. 20,000/Rs. 50,00030

Weekly account balance Salary Credits* Utility bill payment due Alert**

ii.

Mobile Banking

Your Mobile is now your bank! Now access your bank account and conduct a host of banking transactions through your mobile, with our unique MobileBanking service.You can check your account level information such as balance details, mini statement, cheque status as well as carry out financial transactions such as Funds Transfer using HDFC Bank MobileBanking service. What can I do using HDFC Bank MobileBanking ? Using our MobileBanking service, you can avail of a host of features at your finger tips Perform funds transfers * Get your balance details Obtain your last 3 transaction details Request a cheque book Stop a cheque payment Enquire cheque status Request an account statement Get Fixed Deposit details Request for I-PIN generation Request a cheque book

iii.

ATM

With wide spread network of 5,796 ATMs across India, enjoy the following benefits at your convenience.

24-hour access to Cash - Withdraw up to Rs.15, 000/- per day on your ATM Card and up to Rs. 25,000 on your Debit Card. To know more click here. Personalised Cash Withdrawals Save time on your cash withdrawal transactions by presetting your preferred language / account / amount. View Account Balances & Mini-statements - Get details of the last 9 transactions on your

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account with the mini-statement, along with your account balance. Change ATM PIN - Change your ATM PIN at any given point in time. Order a Cheque Book / Account Statement HDFC Bank Credit Card Payment - Make payment of your HDFC Bank Credit Card dues using the ATM. The primary account of your Debit / ATM card will be debited. Deposit Cash or Cheques - Deposit Cash or Cheques into your account without visiting the Branch. Available at Non-Branch HDFC Bank ATMs. Transfer Funds between accounts Transfer money between your accounts. Both accounts must be linked to your ATM / Debit Card. Maximum of 16 A/cs (Savings / Current) can be linked to a card. Refill your Prepaid Mobile Refill your prepaid mobile using Prepaid Mobile Refill service instantly. To know more about Prepaid Mobile Refill Pay your Utility Bills - Pay your mobile, telephone and electricity bills through the ATM using BillPay, a comprehensive bill payments solution. To know more about Bill Pay Cheque Status Enquiry - Get information about status of the cheque issued from your account. NetBanking Password Request Request for your NetBanking Password (IPIN) and the same will be dispatched to your recorded mailing address

iv. Phone Banking Your phone is now your bank! PhoneBanking services are a combination of IVR and Agent offering, depending on the type of transaction. For all transactions that cannot be completed on the IVR such as reporting loss of cards, logging complaints, requests & queries, PhoneBanker-assisted services are available.

Avail of the following services via PhoneBanking:

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Check your account balance - Get up-to-the-second details of your Savings or Current Accounts and your Fixed Deposits. You can also get the details of the last 5 transactions on your account, or have a mini statement of last 15 transactions faxed across to you. Enquire on the cheque status - You can use PhoneBanking to check on the status of cheques issued or deposited from anywhere in India. Order a Cheque Book / Account Statement - Just call PhoneBanking and get your Cheque Book or latest Account Statement delivered at your doorstep. Stop Payment - Stop payment of a single cheque or a series of cheques, 24 hours a day. Loan Related queries - Get details of the outstanding loan amount, enquire about your loan account, request for an interest certificate and repayment schedule, etc. Just call PhoneBanking in your city, select your preferred language and dial 4 to speak to our PhoneBanker. Demat Related Queries - Get details of Account holding, Transaction details, ISIN Number of a scrip, status of Depository Slips, Client Master list details, Charges for the account and others. Call PhoneBanking in your city, select your preferred language & dial 5 to speak to our PhoneBanker. Open a Fixed deposit *#- Talk to our PhoneBanker to open a Fixed Deposit over the phone, by simply authorising a transfer of funds from your Savings Account. Transfer Funds between accounts*# - You can also transfer money from one of your accounts to another. Both accounts must be linked to your Customer ID. You can transfer amounts upto Rs 1 Lac in a single day. Pay your bills - Pay your cellular, telephone, electricity bills through PhoneBanking using BillPay, a comprehensive bill payments solution. Know more about BillPay. Re-generation requests for ATM / Debit card PIN / NetBanking IPIN,etc - Call PhoneBanking in order to regenerate your ATM / Debit card PIN / NetBanking IPIN,etc. Report loss of your ATM / Debit / Prepaid Card - If your ATM / Debit / Prepaid Card is lost, call any PhoneBanking number to hotlist / block your card(s).

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Learn about all our other products - Get details on HDFC Bank products & services by talking to our PhoneBanker. Enquire about latest Interest / Exchange rates - Get latest Interest rates on Deposits and Foreign Exchange rates by talking to our PhoneBanker. Request a Demand Draft / Manager's Cheque #** - Call PhoneBanking and get a Demand Draft / Manager's Cheque delivered to your doorstep.

G. Cards

i. ii. iii. iv. v. vi. vii. viii. ix. x. xi. xii. xiii. xiv. xv. xvi.

Silver Credit Card Woman's Gold Credit Card Platinum plus Credit Card Titanium Credit Card Value plus Credit Card Health plus Credit Card HDFC Bank Idea Silver Card HDFC Bank Idea Gold Card Compare Cards Transfer & Safe Track your Credit Card Debit Cards Easy ShopInternational Debit Card Easy Shop Gold Debit Card Easy ShopInternational Business Debit Card Easy ShopWoman's Advantage Debit Card

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Required Documents
The extent of documentation required to open a Account may vary according to your relationship with the institution. If you plan to open a demat account with a bank, a savings account holder has an edge over the non-account holder. In fact, banks usually offer additional incentives to customers who open a CASA account with them. Along with the application form, your photographs (with co-applicants) and proof of identity/residence/date of birth have to be submitted. The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper. Here is a broad list (you wont need all of them though): PAN card Voters ID Passport Ration card Drivers license Photo credit card Employee ID card Bank attestation IT returns Electricity/ Landline phone bill A check of min. Rs 10,000/- OR CASH

OBJECTIVES OF RESEARCH:
PROBLEM DEFINATION:
Sales Executives were with good background human being and through rigorous process of recruitment but still not able to perform up to the expectation level of company, HR is not able to sort out the problem why the performance is not coming even after giving the full marketing

35

support. The communication technique and dealing with the customers is also a problem to the sales executives.

PRIMARY OBJECTIVES:
To open new savings accounts by convincing customers and to promote the benefits of those which are provided by the bank. To find the different way of convincing customers. To study brand image of the bank. To increase the business of the bank

SECONDARY OBJECTIVES:
To determine the need and purpose of a sales executive. To understand the deciding criteria for people to become sales executive. To offer suggestions based upon the findings

GEOGRAPHICAL SCOPE:
The same problem was with the all other branches of HDFC Bank even out of the Bhubaneswar city. The management is conducting the same research on a big ground while my contribution is tiny. Though my sample size and geographical area was defined and confine to a particular territory but the application of out put from the research are going to be wide.

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SWOT ANALYSIS
Strengths : 1. 2. 3. 4. 5. 6. 7. 8. Right strategy for the right products. Superior customer service vs. competitors. Great Brand Image. Products have required accreditation. High degree of customer satisfaction. Good place to work Lower response time with efficient and effective service. Dedicated workforce aiming at making a long-term career in the field.

Weakness :
1. 2. 3. 4. 5. Some gaps in range for certain sectors. Customer service staff need training. Processes and systems, etc Management cover insufficient. Sectoral growth is constrained by low unemployment levels and competition for staff

Opportunities :
1. 2. 3. 4. 5. 6. Profit margins will be good. Could extend to overseas broadly. New specialist applications. Could seek better customer deals. Fast-track career development opportunities on an industry-wide basis. An applied research center to create opportunities for developing techniques to provide added-value services.

Threats : 1. 2. 3. 4. 5. 6. Legislation could impact. Great risk involved Very high competition prevailing in the industry. Vulnerable to reactive attack by major competitors. Lack of infrastructure in rural areas could constrain investment. High volume/low cost market is intensely competitive

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NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company, its achievements and tasks, products and services and also to collect information about its competitors, its products and services offered. So that, after understanding and collecting information about the organization and its competitors, a trainee will be able to work well for the organization. From the study I have learned very much, about the company as well as the strategy of the customers, which helps me a lot at my working days.

Competition
Name Last Price Market Cap. (Rs. cr.) 117,941.49 108,490.63 51,322.60 32,385.51 11,793.70 9,980.48 7,424.14 4,522.65 4,052.02 3,884.28 Net Interest Income 25,974.05 19,928.21 15,154.81 4,303.56 3,589.36 4,041.74 4,052.03 2,217.69 3,713.13 2,694.06 Net Profit Total Assets 363,399.71 277,352.61 242,713.37 37,436.31 35,369.52 59,007.00 43,675.61 21,993.49 50,508.15 33,880.24

ICICI Bank HDFC Bank Axis Bank Kotak Mahindra IndusInd Bank YES BANK Federal Bank Karur Vysya JK Bank ING Vysya Bank

1,024.00 2,332.00 1,249.00 439.50 253.10 287.50 434.25 386.75 835.85 321.05

5,151.38 3,926.39 3,388.49 818.18 577.32 727.13 587.08 415.59 615.20 318.65

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RESEARCH METHODOLOGY
All the findings and conclusions obtained are based on the survey done in the working area within the time limit. I tried to select the sample representative of the whole group during my job training. I have collected data from people linked with different profession at Bhubaneswar.

RESEARCH PLAN:
Preliminary Investigation: In which data on the situation surrounding the problems shall be gathered to arrive at The correct definition of the problem. An understanding of its environment. Exploratory Study: To determine the approximate area where the problem lies RESEARCH DESIGN: Research was initiated by examining the secondary data to gain insight into the problem. By analyzing the secondary data, the study aim is to explore the short comings of the present system and primary data will help to validate the analysis of secondary data besides on unrevealing the areas which calls for improvement.

DEVELOPING THE RESEARCH PLAN:

The data for this research project has been collected through self Administration. Due to time limitation and other constraints direct personal interview method is used. A structured questionnaire was framed as it is less time consuming, generates specific and to the point information, easier to tabulate and interpret. Moreover respondents prefer to give direct answers. In questionnaires open ended and closed ended, both the types of questions has been used.

COLLECTION OF DATA
Secondary Data: It was collected from internal sources. The secondary data was collected on the basis of organizational file, official records, news papers, magazines, management books, preserved information in the companys database and website of the company.
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Primary data: All the people from different profession were personally visited and interviewed. They were the main source of Primary data. The method of collection of primary data was direct personal interview through a structured questionnaire.

SAMPLING PLAN:
Since it is not possible to study whole universe, it becomes necessary to take sample from the universe to know about its characteristics. Sampling Units: Different professionals Chartered Accountants, Tax Consultants, Lawyers, Business Man, Professionals and House Wives of Bhubaneswar. Sample Technique: Random Sampling. Research Instrument: Structured Questionnaire. Contact Method:Personal Interview.

SAMPLE SIZE:
My sample size for this project was 200 respondents. Since it was not possible to cover the whole universe in the available time period, it was necessary for me to take a sample size of 200 respondents.

LIMITATION
Every work has its own limitation. Limitations are extent to which the process should not exceed. Limitations of this project are: The project was constrained by time limit of two months. Mindset of people may very depending upon their age, gender, income etc. Getting appointment from the concern person was very difficult. People mind set about the survey was an obstacle in acquiring complete information & positive interaction. Respondents were very busy in their schedule. So it was very time consuming for them to answer all the questions properly .

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SUGGESTIONS
Finally some recommendations for the company are as fallows: To make people aware about the benefit of becoming HDFC Banks Sales following activities of advertisement should be done through. 1. Print Media. 2. Hoarding & Banners. 3. Stalls in Trade Fares 4. Distribution of leaflets containing details information The bank should provide life time valid ATM card to all its customers. Minimum balance for savings account should be reduced from Rs 5000 to Rs 1000, so that people who are not financially strong enough can maintain their account properly. The company should provide a pass book to all its customers. Make people understand about the various benefits of its products. Company should organize the program in the society, so that people will be aware about the company and different products of the bank. Company should open more branches in different cities. Executive,

CONCLUSION
HDFC Bank, the banking arm of HDFC is expected to go on stream. The bank already has good number of employees on board and is recruiting Sales Executives heavily to take the headcount to many more. It is on the brim of increasing its customers through its attractive schemes and offer. The project opportunities provided was market segmentation and identifying prospective customers in potential geographical location and convincing them to open an account so that new Business Opportunities of the bank can be explored. Through this project, it could be concluded that people are not much aware about the various products of the bank and many of them not

41

interested to open an account at all. services was considered as unsought good which require hard core selling, but in changing trend in income and people becoming financially literate, the demand for banking sector is increasing day by day. According to my findings Companys promotional activities for recruiting sales executives are also very less. So, at last the conclusion is that there is tough competition ahead for the company from its major competitors in the banking sector. Last but not the least I would like to thank HDFC Bank for giving me an opportunity to work in the field of Marketing. I hope the company finds my analysis relevant.

BIBLIOGRAPHY
Websites: www.Google.com

www.hdfcbank.com
www.wlkipedia.com www.axisbank.com www.icicibank.com www.idbibank.com

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