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Market Potential
The worldwide market for Graphic Operator Terminals in the 700-1500 range is $605 million with the following breakouts: North America - $124m, Latin America - $22m , EMEA - $163m , Asia Pacific - $295m
Positioning Strategy
PanelView Plus 6 is positioned as a premium product in the market place with a corresponding market leading price in most parts of the world. This is consistent with the competitive positioning of past PanelView Plus products. It is important to note that when Rockwell implements its 2010 price increase, the PanelView Plus 6 line will carry list price levels that match the Q3 2010 price levels for PVP. PVP list price will increase by 3% - 7%, so in effect, the PanelView Plus 6 will be priced lower than PanelView Plus even though it has a higher feature set. The intent is to convert customers to the new platform as soon as possible. With respect to the competition, the market continues to stratify. At the high end, competitors such as Siemens, Schneider and Mitsubishi offer similar solutions to PanelView Plus 6. The newest features for PanelView Plus 6 combined with premier integration to Rockwell Controllers give Rockwell the edge. At the opposite end of the scale are competitors such as Maple Systems, Red Lion, Proface and Automation Direct. While these products have a lower feature set, they do offer value in basic applications that require few screens and a low number of alarms. While PanelView Plus 6 is a superior solution, customers that make price their number one priority when selecting a product may not appreciate the extensive capabilities. For those applications the PanelView Plus Compact line would be an appropriate solution.
(Confidential For Internal Use Only) Copyright 2010 Rockwell Automation, Inc. All rights reserved.
Automation : EZ-T***
Direct: EA7-T**C
Proface: AGP3**
Red Lion: G31* Offers low price and Hi-res touch displays. Red Lion offers scripting for FTP client as well as data sharing between PLCs. PanelView Plus 6.0 offers higher quality and longevity of the 5-wire touch screen and offers more viewing angles. Red lion only talks to Logix controllerscoped.
Siemens: MP377
Lower price, offers 2 serial ports with optional comm cards available. Some CE certifications are listed as pending. Limits on PLC drivers- only allows 1 at a item. Rockwell Automation products are CE certified and IP rated. To have remote monitoring and control requires a separate card and software.
Low price but comes with less features then the PanelView Plus 6.0.
Hardware case and bezel is made of plastic and not as durable as Rockwell's case and has higher shock/vibe and class 1 div 2 ratings.
PanelView Plus 6.0 offers higher performance, storage memory, class 1 div 2 and shock and vibe ratings.
PanelView Plus 6.0 allows for larger applications with the higher processor and has higher rating for shock and vibe and class 1 div 2 rated.
Magelis has a limit on number of tags per project. Shock and vibe ratings are below PanelView Plus 6.0.
(Confidential For Internal Use Only) Copyright 2010 Rockwell Automation, Inc. All rights reserved.
Attribute
T***
Direct: EA7T**C
Proface: AGP3**
Siemens : MP377
Power AC/DC Keypad Pixel Resolution CPU RAM/Storage Ethernet/Seri al/Other Comm Ports WebServer/FT P Operate Temperature IP 65 NEMA Certification (4/4X/12/13)
(Confidential For Internal Use Only) Copyright 2010 Rockwell Automation, Inc. All rights reserved.
Offers a lot more samples for Data logging and offers a lot more symbols in library.
EZ Automation Software has limits on number of alarms, recipes, and offers less language options.
Automation Direct sets limits on samples for data logging, recipesingredients, number of users/levels, and language options.
Proface allows 10 log files in data logging, can log file on CSV to CF card or internally. Proface has security capability of logging operators actions to CF card and offers expressions in nearly all features and user friendly wizard. Proface animation allow video to be captures and showed on an event. Proface lacks in event logging and in recipes. A custom designed display is needed for recipes with Proface software and the scripts cannot be run within an object.
Red Lion allows plain text data logging with trending ability and offers visibility animation.
Siemens WinCC offers a greater range of historical data and allows scripting logic to start/stop data logs and archive files. This software can have recipes import/export to CSV & use scripting for control. WinCC also includes a Symbol Factory, which enhances objects. To get more features customers have to purchase the "Audit" for special events. WinCC has scripting but it cannot be applied directly to objects or animations.
Schneider Viejo allows data log values to be displayed or extended to trend data. Viejo can log to multiple files, but requires compact flash card. Viejo has more functionality in alarming and text can be import/export to plain text (CSV).
Red Lion only allows 2 messages per tag does not allow event logging. The script feature is powerful but not user friendly and offers less than 10 languages to choose from.
Viejo lacks on having less languages and less tags per display.
(Confidential For Internal Use Only) Copyright 2010 Rockwell Automation, Inc. All rights reserved.
Trend Data Logging Alarming System Events Recipes Security HMI Logic Animation Screens Language Switching
(Confidential For Internal Use Only) Copyright 2010 Rockwell Automation, Inc. All rights reserved.
4.) Have you ever made a mistake assigning tags in your operator face that you also assigned in your controller? If so, how much time did you waste troubleshooting this? As always native tag browsing is available in PanelView Plus 6 and the FactoryTalk View Studio development environment ensure tags are created once and when modified do not require a second database update. 5.) Do you currently work with multiple languages? If so, would you like to use a single file for multiple translations? Utilizing an Arial Unicode Font without requiring font linking or the maintenance of a second application file PanelView Plus 6 comes with the ability to create PFIGS and CKJ + Russian all available on the terminal out of the factory. End Users 1.) Do your operators ever have to wait for screens to refresh? If so, do they ever call maintenance to fix the problem? PanelView Plus 6 with a 30% increased screen refresh rate and improved performance leads to fast responses and less downtime. 2.) Would you like to be able to see your Operator Interface screens from a remote PC? PanelView Plus 6 offers FactoryTalk ViewPoint and VNC capabilities standard, allowing remote viewing and control or the application screen. 3.) Would you like to email alarms to your maintenance people? Coming in Q2. 4.) Would you like to transfer recipes through common excel (CSV) files? Utilizing the functionality now available on the PanelView Plus 6 recipes are now able to be exported, modified, and stored remotely. 5.) Would you like to store and transfer data logs on a SD card? PanelView Plus 6 now utilizes the more secure and robust solution of a secure digital card allowing for up to 2 Gb of external storage.
(Confidential For Internal Use Only) Copyright 2010 Rockwell Automation, Inc. All rights reserved.
(Confidential For Internal Use Only) Copyright 2010 Rockwell Automation, Inc. All rights reserved.
Pricing Summary
PanelView Plus 6 in its standard form is priced the same as PanelView Plus was in FY2010 Customers will get additional features without paying more The prior generation PanelView Plus platform will increase in price for FY2011 Logic Module Pricing for PanelView Plus 6 700 to 1500 Terminals Catalog Number Description 2711P-RP8D Logic Module, DC Input 2711P-RP8A Logic Module, AC Input 2711P-RP8DK Conformal-coated Logic Module DC Input 2711P-RP9D Extended Feature Logic Module, DC Input 2711P-RP9A Extended Feature Logic Module, AC Input 2711P-RP9DK Conformal-coated Extend Feature Logic Module DC Input Extended Features: Web browser - Internet Explorer Remote desktop connection Media player Microsoft Office file viewers o PowerPoint o Excel o Word WordPad text editor List Price $1,495 $1,770 $1,920 $1,745 $2,020 $2,170
(Confidential For Internal Use Only) Copyright 2010 Rockwell Automation, Inc. All rights reserved.
Top 5 FAQs
Will my application be supported? All 4.0, 5.0, and 5.1 applications will run on the PanelView Plus 6 terminal. Yes, all prior display modules will be compatible with the PanelView Plus 6 logic module. No, but we will provide new product sales of Remote I/O running FactoryTalk View v5.1 for an additional 5 years along with 5 years of additional repair and exchange support. No, refer to Step Forward, significant discount will apply. Only the logic module needs to be replaced for an upgrade. Yes all MERs back to 3.2 will run on a PanelView Plus 6. Active Xs will require FactoryTalk View Studio v6.0 to recompile from Windows OS Embedded CE 4.1 --> CE 6.0. Is my display module compatible? Will Remote I/O be supported?
Can a PanelView Plus 6 run an application that was developed in a prior generation of FactoryTalk View?
Additional Information
External URL https://channel.automation.rockwell.com/Applications/Channel/ABUSA_ChMk.nsf/Doc/E08DD4E5404ADC63D862577DF00549558? OpenDocument Internal URL http://ramilwapps02.ra.rockwell.com/Applications/Channel/ABUSA_ChMk.nsf/Doc/E08DD4E5404ADC63D862577DF00549558? OpenDocument
Contact
Ryan Gunderson PanelView Plus 6 Product Manager 414- 382-1338 ReGunderson@ra.rockwell.com
(Confidential For Internal Use Only) Copyright 2010 Rockwell Automation, Inc. All rights reserved.
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