Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
CONTACT
WORK EXPERIENCE
2012 Present
Established overall project strategy across all consumer-facing online subscription products designed to meet key performance metrics in user traffic, engagement and revenue targets Managed team of off-shore developers in India, internal developers in Nashville and content producers to continue and develop Southwestern's online subscription initiatives Designed and produced wireframes, prototypes and feature specs for a redesign of existing legacy enterprise sales management software and processes into web and mobile applications designed to improve business efficiency and time efficiency for sales reps
2011 2012
Improved key traffic and engagement metrics on subscription-based websites (visits, page views, time on site, video views) through specific feature development (new lesson page, improved navigation interfaces) Developed two new subscription-based websites for the early learning market (SkWids.com) and personal development for parents (SWparents.com) Developed mobile strategy and managed production of mobile applications across multiple platforms resulting in improved engagement metrics
Business Analyst
Southwestern Company
2010 2011
Collaborated with customers, sales reps, support staff, internal developers and management to understand key trends and user behaviour for feature recommendations on a Teen-based online educational website (SWadvantage.com) Researched and recommended key initiatives designed to improve key business metrics (subscriptions & retention) based on user insight Developed content production experience by managing a project to deliver 4000 math & science instructional videos while maintaining quality standards and staying within budget guidelines
Sales Manager
Southwestern Company
2008 2010
Developed sales and leadership skills with over 200 hours of advanced sales, team building and recruiting workshops in Nashville, TN Established organizational skills by leading, training and managing 13 sales reps in Ottawa, ON as an organizational sales manager Envisioned, developed and marketed a Wordpress-based recruiting and sales training website to distribute sales training audio & video resources and foster an online learning community for sales reps
Sales Rep
Southwestern Company
2007 2008
David Ko ng
Gained excellent communication skills through direct sales of educational books and software for over 2500 families door-to-door resulting in 185 customers and personal retail sales of $27,000 in a 13 week selling period Developed excellent goal setting, scheduling and time management skills by working over 75 hours per week prospecting customers, performing in-house sales presentations, managing all records and cash collection and delivery of product Top First Year Dealer Award (#27 out of over 1000 sales people)
EDUCATION
Developed skills in HTML, CSS, Javascript, Ruby and Rails through 96 hours of instructional time focused on lectures and hands on projects Achieved a 90% grade on overall course, including a final class assignment building a fully functional Ruby on Rails "recipe management" application
Sauder School of Business, University of British Columbia Awarded UBC President's Entrance Scholarship for academic excellence and achievement Developed an international perspective on education with International study exchange at Singapore Management University
VOLUNTEER
Sauder Cafe Team (Commerce Undergraduate Society) Developed comprehensive business plan, financial model and go-to-market strategy for an up-scale caf for the newly renovated Sauder School of Business building, which was successfully launched January, 2010 Awarded 2008 Honorable Service Award for over 500 hours of invested time Volunteer Co-ordinator (UBC Tax Assistance Clinic for Students) Recruited, trained and managed 120 student volunteers to prepare 1200+ tax returns over a 4 week period to help low income individuals file their tax returns on time in the Vancouver area
INTERESTS
Online Learning - Learning experiences delivered through online and mobile distribution channels P2P Learning - Knowledge transfer from peers, expert and mentor/student networks Reading - Especially science fiction & fantasy (Frank Herberts " Dune", " Game of Thrones ") Travel - Exploring new cultures, cuisine and experiences - especially South East Asia Minimalism - David Bruno's " 100 things Challenge", Zen Habits blog, " 4 Hour Work Week "
David Ko ng