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  • Chocolates Forecast

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    anujagraj
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    The document appears to be analyzing marketing plan adjustments and consumer behavior in response to pricing changes for a consumer product. It provides data on potential U.S. households that would trial or purchase the product at different price points and support levels. It also shares data on trial rates, repeat purchase rates by product quality, and sales volume projections under different scenarios.

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    The document appears to be analyzing marketing plan adjustments and consumer behavior in response to pricing changes for a consumer product. It provides data on potential U.S. households that would trial or purchase the product at different price points and support levels. It also shares data on trial rates, repeat purchase rates by product quality, and sales volume projections under different scenarios.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato XLSX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    453 visualizzazioni2 pagine

    Chocolates Forecast

    Caricato da

    anujagraj
    The document appears to be analyzing marketing plan adjustments and consumer behavior in response to pricing changes for a consumer product. It provides data on potential U.S. households that would trial or purchase the product at different price points and support levels. It also shares data on trial rates, repeat purchase rates by product quality, and sales volume projections under different scenarios.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato XLSX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 2

    Trial Purchase Rate Definitely Would Buy Probably Would Buy U.S.

    Households (MM) Penetration Marketing Plan Adjustments Consumer Awareness Low Support Medium Support High Support Pricing (USD) 23% 40% 120 92%

    14% 17% 20% 4.49

    Medium Support - Medium ACV - Average Product Trial Rate Market Adjustment Trial Rate Trial Households (MM) Repeat Volume (MM) Total Volume (MM) Retail Sales Volume (USD MM) Montreaux Sales Volume (USD MM)

    0.30 0.03 4.03 5.32 9.35 41.99 27.29

    Repeat Rate by Product Mediocre Product Average Product Excellent Product Repeat Purchase Occasions

    28% 33% 38% 4

    ACV Low Medium High Retail Margin 60% 65% 79% 35%

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