Vietnam

media kit 2013

Overview

The Forbes Brand

One Powerful Brand. Since 1917, Forbes has stood, unwavering, for one overriding principle: the unshakable belief in the power of free enterprise. Our mission has also been clear and unchanging: to provide insights and information that ensure the success of those who tap into Forbes.

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Overview

Forbes Presence
Forbes is the worlds leading local, global business media platform, with operations in over 30 countries throughout the world. Forbes delivers information in ways that suit our audiences needsat any given time of day, week or yearthrough our portfolio of Forbes brand properties. Forbes provides the ultimate opportunity for advertisers to align their brand with the worlds biggest and most important companies, and the CEOs and entrepreneurs behind their success.
Influencing the influencers in over 30 countries across the globe

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biography

Matthew McGarvey
Managing Director
Matthew has lived and worked throughout Asia since 1998 as a business operator and as a corporate and financial adviser. Matthew has specialized in launching, strengthening and growing businesses in emerging markets, based upon best business practices, integrity and sustainability. Prior to launching Forbes, Matthew worked at PricewaterhouseCooperss Corporate Finance team in Beijing where he worked with Chinese corporates in developing and executing their overseas strategy. In 2002, Matthew built one of the first wholly owned foreign enterprises in Tibet, which he grew, managed and transferred to local management. Prior to 2002, Matthew was senior manager at International Data Corporation in Hong Kong and Beijing, where he covered the Internet and eCommerce market throughout Asia. Matthew is a graduate of the MIT Sloan School of Management, is a US national and speaks Mandarin Chinese.

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biography

Lan Anh Nguyen

Executive Editor
Lan Anh has been covering Southeast Asian businesses and business leaders for Forbes since 2007. She has also worked closely on the compiling of Forbes Wealth List. From 2007 until 2012 she worked as a senior business writer at Saigon Tiep Thi Newspaper, where she wrote regular columns on business and economics. Lan Anh worked in Bangkok, Thailand from 2005 - 2007, covering business and politics for ThaiDay, a daily insert into the International Herald Tribune in Thailand. Her works have also appeared in international newspapers including the Financial Times and The New York Times. She was awarded a Fulbright scholarship in 2003 to pursue a graduate program at Boston University. She graduated in May 2005 with a master degree in business and economics journalism. She won a Mark of Excellence Award from the US Society of Professional Journalists in 2005.

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Overview

Forbes Brand Footprint in Asia

Forbes Asia
Circulation: 80,000 copies Forbes Asia debuted on September 5, 2005. This English language publication of Forbes for the Asia Pacific region has expanded Forbes already substantial presence in Asia.

Forbes Local Editions in Asia

Forbes local editions enable advertisers to connect with key decision makers in the most essential global markets. Delivering the same distinctive, predictive and preemptive editorial style that has been the trademark of Forbes, each edition features select editorial from Forbes along with original, local business news and commentaries.

2003

2003

2009

2010

2013

6/2013

Forbes China (19 issues)

Circulation: 168,264 Language: Chinese

Forbes Korea (Monthly)

Circulation: 53,000 Language: Korean

Forbes India (Fortnightly)

Circulation: 50,000 Language: English

Forbes Indonesia (Monthly)

Circulation: 20,000 Language: English

Forbes Thailand (Monthly)

Circulation: 40,000 Language: Thai

Forbes vietnam (Monthly)

Circulation: 25,000 Language: Vietnamese

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Overview
Distribution
Grade A office buildings. Premium and private banking clients of leading banks. Five-star and luxury hotels, resorts across Vietnam. 2000 VIPs Handdeliver. Traditional channels such as Bookstores, Newstands and subscription. Business Lounge, C- Class of Vietnam Airlines.

Who Is Forbes Vietnam?

About the magazine Launch: 24/6/2013 Circulation: 25.000 Language: Vietnamese Frequency: Monthly Forbes Vietnam is committed to providing world class business news and insight to Vietnams business leaders, entrepreneurs and corporate executives. Forbes Vietnam is comprised of Vietnams leading business journalists and thinkers, and supported by regional and international journalists. Forbes Vietnam will enable advertisers to connect with key decision makers in one of Asias most promising emerging markets.
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Editorial

Best of Both Worlds

Vietnam Focused

50-60%
40-50%
Vietnam Features
Vietnam Richest List Vietnams Best Businesses Vietnams Businessperson of the Year Vietnams Most Powerful Businesswoman Vietnams Heroes of Philanthropy

Global Features
Word Billionaire List The Worlds Biggest Companies Celebrity 100 Forbes 400 Richest Global Innovators

Regional & Global Focused

Regional Features
Asias Most Powerful Businesswoman Asias Heroes of Philanthropy Rich Lists: Taiwan, China, Philippines, Singapore, China, India, Indonesia FAB 50 in Asia: The 50 largest publicly listed companies in Asia Best Under A Billion: The most successful 200 SME publiclylisted companies in Asia Pacific
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objective
Who is the Forbes Vietnam Reader?
The Forbes Vietnam readership is comprised of economic policy makers, financial leaders, decision makers, CEOs and corporate executives, and those who aspire to those positions. The Forbes reader is smart, ambitious and increasingly well-connected. Forbes Vietnam delivers the same high quality insightful content to its Vietnamese readers as it does to business leaders throughout the world.
Forbes Extends its Reach of Senior Business Leaders and its Readers are Increasingly Affluent

More Senior Business Leaders

C-Suite Top Management

31.810 20.941

32.962

20.023

Who is the ideal Forbes advertiser?

Forbes provides advertisers the ideal platform to target Vietnams richest, smartest and most well-connected readers. With a readership comprised of Vietnams top business leaders, entrepreneurs and those aspiring to positions corporate leadership, Forbes Vietnam provides advertisers direct access to the decision makers of Vietnam. Forbes Vietnam offers premier placement opportunities for luxury goods, real estate, investment and travel companies looking to target the leaders, business people and VIPs of Vietnam.
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BE: ASIA 2011

BE: ASIA 2012

BE: ASIA 2011

BE: ASIA 2012

More Affluent
Average Personal Income Average Personal net Worth

$1.834.258 $1.639.851 $254.510

$249.509

BE: ASIA 2011

BE: ASIA 2012

BE: ASIA 2011

BE: ASIA 2012

Source: BE:ASIA 2011, BE:ASIA 2012 : Ipsos MediaCT

events
Forbes Vietnam Events
Forbes Vietnam will host exclusive events nationwide, including custom events for clients. Events can range from smaller exclusive functions to larger gatherings for several hundred VIPs. Forbes Vietnam Events is the truly meeting of the minds for business leaders, the ultimate networking platform. Events can be customized for clients as part of an overall program with advertising and other promotional activities. The goal is to meet the clients specific objectives, with the expertise to create unique events reaching the high-end segment of the market.

Influencing the Influencers

Forbes Vietnam can provide

Full programming, speaker and attendee management capabilities Full logistics and organization of the event Inclusion of events as part of larger promotional package for client sponsorship options

Forbes Vietnam has the unique ability to generate C-level attendance at events due to its brand penetration among local CEOs, presidents, chairmen, CFOs, and COOs. Forbes Vietnam events deliver actual decision makers who show up to do business. Capitalize on this opportunity to get face to face with Forbes Vietnams readership of business decision makers by being an event sponsor.

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Editorial Calendar
Issue Editorial Theme
World Billionaire Worlds Most Powerful Women Most Successful Vietnamese Business Women Heroes of Philanthropy/ Taiwan Richest List Celebrity 100 & Thailand Richest List Best Under A Billion Best Vietnamese Listed Companies Fab 50 In Asia, Innovators, Singapore Richest List Forbes 400 Richest Americans/China Richest List Worlds Most Powerful People/ India Rich List Special Tet Issue/ Vietnam 50 Richest People List

Publishing Date June 24 July 15 Aug 5 Sept 2 Sep 30 Nov 4 Dec 2 Dec 30

Booking Deadline May 15 June 15 July 15 Aug 15 Sep 15 Oct 15 Nov 15 Dec 15

Material Deadline May 31 July 5 July 26 Aug 26 Sep 23 Oct 22 Nov 25 Dec 23

June July August September October November December January 2014

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PRINT RATES VND

Open 4 Insertions
91,828,000 70,958,000 56,349,000 35,479,000 256,701,000 237,918,000 229,570,000 221,222,000 110,611,000 118,959,000 137,742,000

8 Insertions
87,654,000 66,784,000 54,262,000 33,392,000 248,353,000 231,657,000 221,222,000 212,874,000 106,437,000 114,785,000 133,568,000

12 Insertions
83,480,000 62,610,000 52,175,000 31,305,000 240,005,000 223,309,000 214,961,000 204,526,000 102,263,000 110,611,000 129,394,000

1 Page Page Page Page 2nd Cover Spread 2nd Double Page Spread 3rd Double Page Spread 4th Double Page Spread 1st 6 Full Page 3rd Cover 4th Cover

104,350,000 79,306,000 62,610,000 41,740,000 292,180,000 271,310,000 260,875,000 250,440,000 125,220,000 135,655,000 156,525,000

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PRINT RATES US$

Open 4 Insertions
$4,400 $3,400 $2,700 $1,700 $12,300 $11,400 $11,000 $10,600 $5,300 $5,700 $6,600

8 Insertions
$4,200 $3,200 $2,600 $1,600 $11,900 $11,100 $10,600 $10,200 $5,100 $5,500 $6,400

12 Insertions
$4,000 $3,000 $2,500 $1,500 $11,500 $10,700 $10,300 $9,800 $4,900 $5,300 $6,200

1 Page Page Page Page 2nd Cover Spread 2nd Double Page Spread 3rd Double Page Spread 4th Double Page Spread 1st 6 Full Page 3rd Cover 4th Cover

$5,000 $3,800 $3,000 $2,000 $14,000 $13,000 $12,500 $12,000 $6,000 $6,500 $7,500

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ad specifications
Production Specifications
trim size:  bleed size:  204 x 267 mm 210 x 273 mm

Digital Ad Requirements
For best reproduction, materials should be submitted in a digital file format. PDF is the preferred file format. Application files such as Freehand, Quark Xpress and Pagemaker can not be accepted. All high-resolution images and fonts must be included when the file is created. Use only Type 1 fonts, not TrueType. Images must be CMYK or grayscale, TIFF or EPS between 266 and 300 dpi. No RGB or JPEG images should be used. Files should be right reading, portrait mode, 100% size with no rotations, and include all standard trim, bleed and center marks outside of live image area.

Trim size 204 x 267 mm

Full Page

with bleed 210 x 273 mm

Full Page

live area 184 x 247 mm

Full Page

1/2 Page Horizontal

trim: 204 x 133 mm bleed: 210 x 136 mm live: 184 x 124 mm

trim: 98 x 267 mm bleed: 104 x 273 mm live: 89 x 250 mm

1/2 Page Vertical

Double Page Horizontal

trim size 408 x 267 mm

Double Page Horizontal

with bleed 414 x 273 mm

Double Page Horizontal

live area 388 x 247 mm

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Contacts
Advertising & Sales
Hien Hoang Quang Dat Oanh Vu Mai Pham
Sales Director Sales Manager Sales Manager Marketing Manager Hien.Hoang@forbesvietnam.com Dat.Bui@forbesvietnam.com oanh.vu@forbesvietnam.com Mai.Pham@forbesvietnam.com
+84 903 692 448 +84 914 469 229 +84 915 090 066 +84 917 121 818

Editorial
Lan Anh Nguyen
Executive Editor Lananh.nguyen@forbesvietnam.com +84 907 932 455

Management
Matthew McGarvey
Managing Director matthew@forbesvietnam.com +84 8 3936 9499

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