Indonesian Kids Wear

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Indonesian Kidswear

Ministry of Trade of The Republic of Indonesia

Commodity Profile

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To introduce a number of Indonesias potential products which are spread in over Indonesia region, TREDA has organized a series of effort to collect and analyze the relevant information related to the potentials and specific advantages of each of the products. With pride and joy, TREDA offers this booklet, entitled Indonesian Kidswear: Fashion for the Young, to readers who wish to know more about the relevant information. Indonesia is a country with rich cultural heritage and advance craftsmanship, but also a society with significantly young and modern population. This booklet presents an exploration of the history and characteristics of kidswear as well as its splendor and ingenuity. Indonesia, with a rich cultural heritage offers the world variety of stylish kidswear for the people to enjoy. The readers will find interesting background information around this attractive product. A better comprehension on its background will enhance the readers awareness and knowledge of these attractive Indonesian clothing products. We sincerely hope that readers would enjoy this booklet as much as we have in preparing for its publication.

Introduction

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Muchtar D
Director General Trade Research and Development Agency (TREDA)

Minister of Trade Republic of Indonesia

It is our great pleasure to share with you one special type of numerous product lines belonging to Indonesian creative industries, in this particular case, kids fashion wear. As a country situated at the cross-road between two oceans and two continents, Indonesian culture displays a unique mix shaped by long interaction between original indigenous customs and multiple foreign influences. The creativity of Indonesian people has given birth to numerous attractive art forms. Over the last five decades, Indonesian textile and textile products industry has grown from a small sector to a major contributor to Indonesias total industrial output. The government has categorized textiles and clothing as a strategic industrial sector. In the past 20 years, along with the garment industrys successful market, Indonesian kids fashion and wear have been growing very fast too. The government in collaboration with The Indonesian Textile Association (API) has been constantly providing support and assistance in developing and promoting the garment industry to serve global demands. As part of our national efforts at improving Indonesian share in the world market, this booklet present background information on Indonesian children fashion for the readers to appreciate. Enriched with vivid illustrations, this book is dedicated to those who are interested in exploring the richness and economic potentials of children fashion.

Message

Mari Elka Pangestu

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CONTENTS

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Adorable Clothing
Indonesian costumes in the past were very much influenced by its nature, culture, religion and its tropical climate. Since earlier time, Indonesians had already had various kinds of designs for their costumes.

To most Indonesians, kids or children are reflection of good luck and symbol of happiness. They are loved and protected, respectively decorated by beautiful and comfortable clothes; each country in the world has different way on how parents cover and wrap their babies and children. As their skins are soft, mothers gently try to keep their babies warm and comfortable with soft cloth as they can afford to get. In this naturally rich country, children and babies are decorated in different kind of clothing. Indonesia is furnished with vast rain forests, mountainous villages, exotic beaches and various cultural beauty of its people. The cities are spread around the isles picturing unique blend of east and western architecture. Modern and traditional ways of attire is one of the attractions found in different cities and villages. Indonesian costumes in the past were very much influenced by its nature, culture, religion and its tropical climate. During the ancient time, like many other nations, to protect their body from extreme weather and other features of the environment, people wore animal skin or light wooden skin. Eventually they started to wear rough cotton; however they were keen about their costumes especially for the religious purpose. Indonesian modern clothing for men and women are much influenced by the Dutch colonial occupation when the Indonesian women at that time were introduced to portable desk and footpedaled sewing machine. Since then, western style clothing began to spread firstly among the high class society but later after the Indonesian independence the style was adopted by urban people in big cities. Even though Batik wrapped skirt and kebaya (blouse) had become the traditional dress for women, since 1950 most of young women and kids have worn western dresses and starting from the 1960s almost all of Indonesian kids wear western style clothing in the cities as well as in villages.

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In the garment world, Babies are meant from 0 to 18 months, and Kids are those from 18 months to 12 years. Babies wear is garment for babies whose ages are 0 to 12 or 18 months. Kids wear is categorized as garment for children whose ages are from 18 months to 12 or in some cases 14. Internationally, the classification used for this group of ages in most countries does not distinguish between mens and boys clothes or between womens and girls clothes. However, Babys clothes are given their own classification numbers which are Harmonized System 6111 and 6209. Over the last five decades, Indonesian textile and textile products industry has grown from a small sector to a major contributor to the countrys total industrial revenue. The countrys government has categorized textiles and clothing as a strategic industrial sector, playing an important role in the nations economic development. The industries are absorbing a great number of workers and giving substantial contribution to the foreign exchange reserves. Textile industry in Indonesia has grown more than 40 years. It made the first move through home industry in 1960s, and grew to supply domestic market in the 1970-80s. Later in 1990s the textile and textile industry began to enter export markets. The sector is still giving substantial contribution to the foreign exchange reserves. Along with the success of the textile industry, Indonesian Kids wear which is part of the textile industrial products have been growing very fast too. A lot of international kids wear manufacturers from developed countries source their product manufacturing through big Indonesian companies in some provinces like West, Central and East Java. These international branded garments produced by local factories are then exported to some other overseas countries.

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The Colors of Fashion

Fashion Design
Indonesian designers have rich cultural gifts inherited by artists of ancient time. Their creativities are inspired by hundreds of traditional ethnic apparel spread in almost 17,000 islands of Indonesian archipelago. In the last few decades they have produced modern designs in textile as well as garment production to meet the demands of local buyers. New designs from the western world have also enriched their creativities in catching up with International designs and fashion. The creativity of Indonesian designers are very much influenced and supported by economic and technology development progress such as the local textile production, fast developed media and communications (like televisions and cable TV, printed materials, computers and the internet), fashion show, trade exhibitions, education, trade missions, tourists industry, etc. Fashion houses and their associated fashion designers, as well as high-status consumers (including celebrities) appear to have some role in determining the rates and directions of fashion change.

Age, Sizes and Grading

Kids wear have very short life cycle as kids grow fast within months, so good and comfortable sizing system are important. As discussed earlier kids are defined as children up to the age of 12 or 14. Babies are new born up to 18 months. The most sizing system are based on how tall a child is, or in some European countries is called Centilong. The sizes start from 56 cm and go to 171 cm. But babies wear are often sized by age, i.e. months, instead of by Centilong. Some designers and manufacturers often have conversion tables which show the size which corresponds with the age of average children. Since European and American children tend to be bigger than Indonesian children, most often the Indonesian manufacturers and exporter adjust the size to the buyers sizing system and specifications.

Trend and Climate

As summer, or rather, dry season in Indonesia lasts throughout the year; the climate does not very much affect the styles, materials and designs. Clothes designed for local consumption are light and mostly made of cotton. Garment to be exported to countries like USA, Europe and Australia are customized to the buyers requirements and specifications, which suitable for the cold and wet season, they are usually heavy garment, such as jacket and winter coats.

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Colors
Parents always want to decorate their kids since they were babies. Even before they were born to the world, parents, especially the mothers, have already bought various things and accessories for the coming babies. Designers know well about parents desire to decorate babies, toddlers and older kids by facilitating good and cute designs with suitable soft colors. Selection of colors is important for the babies and Kids, soft and cool colors are dominating the kids fashion designs. Important issues in childrens or kids fashion may include types of materials, comfort, designs, color, size and trends. Kids fashion can be categorized into girls and boys and age group, sport and casual, pants and skirts, blouse, jackets, dress and school dress.

Types of Kids Fashion Garment

Haute Couture
Haute couture or high quality and exclusive custom-made clothes in Indonesia is rather applicable for adult of high class society than for children. But good and qualified dressmakers and tailors for kids are available in big cities; they can give advice and help make dresses for anybody with individual designs and reasonable costs. It is a common practice for Indonesian middle class society to have custom-made clothes, even it is not categorized as haute couture art work like in the modern world, where sense of luxury is more emphasized, but here, it is more as a craftsmanship of local experts with individual taste. Recently, several Indonesian top designers are starting to specialize themselves as Kids fashion designers who design custom made dresses or suits for kids. Department Stores and Fashion Boutiques are beginning to hire fashion designers for special market segments that tend to consume high quality dresses or suits for kids. They believe customers who have special attitude towards fashion and life style tend to buy higher priced fashion clothes.

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Ready-to-Wear
Massed garment production or confection collection of kids garment is more commonly seen all over the places in Indonesia. Factories in big cities like Jakarta, Bandung, Semarang, Surabaya and Denpasar are known as Kids ready-to-wear products centers. Nowadays a lot of

Kids ready-to-wear garment are exclusive branded products which carefully designed by local or international designers. Some brands are produced by foreign companies that source the production through Indonesian garment factories such as Gap, Levies, Body & Soul, Talbots, Havengirl, etc. and some other comes genuinely from domestic companies with either local or foreign designers such as Kutakidz, Koopu Kidz, Indigo, Mama & Leon, Le Monde, Suzane, Yuspoti, Yenyen, Venice, and many other. Product characteristics of Babies garment include jackets, coats one or two pieces suits, trouser, dresses, pullover, blouses, T-shirts, caps, sets, gloves and socks.

Girls and Boys

Apparently garment designers and factories produce both girls and boys clothes, even in reality there are more girls fashion dresses easily available everywhere. It shows that girls fashion is a little bit ahead compared to boys, since boys fashion stay longer than girls.

Sport and Casual

Most commonly kids clothes are designed as casual or sport styles outfits. This is because kids spend most of their time playing and they are extremely mobile. For both girls and boys, there has been a switch over the past several years towards purchasing sport and sport leisure type wear as casual clothing, with the majority of childrens wear classed as casual.

Dress and School Dress

Children fashion usually consists of dress and party dress for girls or formal outfits for boys. There are dresses suitable for schooling too, however most of the schools in the country oblige kids to wear school uniforms which is usually massed produced as confection.

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Pants, Skirts, Blouse and Jacket

In the early stage of Kids fashion in Indonesia people tended to produce more formal dress for girls, but now girls wear pants, skirts, blouse and jacket most of the time, just similar with the trend in the western countries, where children purchase mostly casual garment. As the textile and garment companies produce large quantity of cotton including jeans, the garment companies consume a lot of cotton materials, especially jeans for casual pants which are popular among the kids. The popularity of casual kids wears has also increased the demands for knitted products like T-Shirt, sweaters, jumpers, cardigans, etc.

Materials
Producing Kids Wear needs special attention on the material selection. Designers would know what kind of materials suitable for kids wear so that it would be comfortable for kids to move during their mobile activities. Materials commonly used by Indonesian manufacturers are: wool, cotton, knitted crocheted, knitted cotton, rayon, corduroy, drill, denim, microfiber, talon, satin, silk, linen, synthetic fibers and velvet. Indonesia is a textile producing country; raw materials supplies for garments manufacture, such as textile and clothing accessories for the production are available locally. There are many yarns, fibers, fabric, weaving, knitting factories that can supply raw materials for garment industry. Numbers of companies that produce polyester filament yarn are mostly in West java and Banten; among others are Indo Barat Rayon in Purwakarta, Polysindo Eka Perkasa in Semarang, Kahatex, Bintang Agung and Argo Pantes in Bandung. Their capacities are between 40,000 76,000 tons per year. The materials for Kids wear have to be safe to wear and play, especially for children up to 3 years and for older ones. Some countries have specific standards for example cords, must be stitched to gar-

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ment so a child can not harm itself playing with a loose cord. That is why the selection of materials is really important.

Processing
The initial preparation done by major garment manufactures prior to the production process would include important management tasks concerning: raw materials, design analysis, cutting production analysis, sewing production equipment, packaging and warehousing, production and quality control, purchasing and inventory control, marketing, etc. Below are the basic stages of the fashion garment production process: 1. 2. 3. 4. 5. 6. 7. Garment design and selection by the designer and buyer Fabrics and trimmings selection by cloth buyer Patterns designed and cut by pattern designer Lay plan created by pattern designer Fabric cut by cutter Garment assembly by garment machinists and operatives Garment finishing by finishing operatives

In garment production, especially in major manufacturers, there are a couple of basic production steps. Initially, the designer and buyer would select garment designs. Then the cloth buyer would select the fabrics and trimmings. After that the patterns designer would make the design and do the cut and create the lay plan. The cutters finally cut the fabric which is then assembled by the garment machinists and operators. Finally the finishing touch would be done by finishing operators. In terms of machines, there are number of large and modern Indonesian garment factories are now using sophisticated machineries well equipped with advanced computer system. Even some of the smaller companies are curious to catch up with development. A lot of young Indonesian graduated from overseas universities have been employed by the textile and garment companies as garment designers and experts. In Indonesia itself there are numbers of Universities having departments for textile designs and studies. The most popular one is The Bandung Institute of Technology, a prestigious state own university.

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The Industry
Big orders usually come in the first week of the month approaching Idul Fitri, Christmas and China New Year.

Factor Effecting Kids Wear Industry

Early Education
Pre-school playgroup and modern kindergarten are booming in several big cities, hundreds of new pre-schools have been established and become new industry. While parents want to decorate their children to go to the kindergartens, there is a reasonable excuse for them to buy new clothes and some other accessories like vest, under wear, hair accessories and bags for their children whose ages are between 3 to 5 years.

Pester Power
Pester power or childrens act to force their parents to buy things, is assumed to be one of the factors effecting parents to buy clothes and its accessories, CDs, mobile phones and computer games for their children (age 6-11). There have been increasing demands for childrens consumptions of clothing as most children want to look like their favorite pop star or footballer (Christopher Pole 2005). If Pester power does exist in Indonesia, it would be found in big cities only. However, the kids clothing industries are geared to produce design and fashion products that favored by the children.

Media and Entertainment

Entertainment business including television programs like song festivals and competition, movie, series, infotainment and even advertisement program have been used to promote Kids fashion through the artists. In addition to that, printed media such as fashion journals, women magazine and parenting magazines have also made important contribution to Kids fashion as well as kids wear. New fashions are exposed in these media of communication to the majority of the audiences which are mostly mothers, who make buying decision for kids clothing. Celebrities have become perfect trend setters in the development of kids wear fashion in Indonesia.

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 Demography and Age Segmentation

The population growth rate has lessened in the past few years, much because of the government successful campaign Two Kids Are Enough. As the younger population is reducing, in contrast the family prosperity is increasing and parents spend more for their kids. Universally, parents would make efforts to dress their kids as beautiful as they could afford. Inspired by the culture and its beautiful nature blended with modern fashion from the west, Indonesian people are concerned about their fashion performance, not only for adult, but also for kids and young generation. Indonesian garment companies are very keen to see the prospects in Kids garment business sector because children population is viewed as huge profitable market. The size and age structure of the population is one of the basic determinations of how much will be spent on clothing. The 2007 - 2010 projection of Indonesian children population 0 - 14 years old has shown a slightly increase.

Indonesian Children Population Projection by Age (in 000)

Age 0 - 4 5 - 9 10 - 14 Total 2007 20,952.2 20,060.2 21,041.5 62,053.90 2008 21,167.5 20,227.2 20,833.8 62,228.50 2009 21,374.0 20,381.5 20,618.2 62,373.70 2010 21,571.5 20,522.5 20,396.1 62,490.10

Source: Central Bureau of Statistics 2008.

Overseas Consumers
As local production of children and babies garments are becoming more matured, Indonesian exporters are targeting to sell more products to overseas market, especially to the United States where children of 0 19 years old are projected to increase from 80,5 million in 2000 to 83,2 million in 2010 (US Census Bureau 2004; Projection of 2000 2050). Even the European Union consumer size is projected to get smaller because children population of 0 14 years was decreasing from 81.0 million in 2002 to 77.0 in 2010 (CBI Market Survey 2007), Indonesian exporter and manufacturers are still optimistic to see EU and USA as opportunity especially Indonesia has been trusted by both US and EU importers through the past long experience. The facts show the potentiality of overseas market size for Indonesian kids wear.

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Indonesia has many years of experiences exporting to major destination of garment exports to USA, which contributed 26 %, EU 12 %, ASEAN 5% and Japan 3% (SENADA, Jakarta Post Dec 15, 2008). In spite of current global crisis, the Indonesian garments are exported to some former

Soviet Union and Middle East countries, even the market still act as buffer markets.

Potential Garment Production Development

Indonesia is one of the biggest countries with huge human resources; it is a big advantage for investors to start business anytime without having difficulties in finding laborers. With specific training the laborers will become important asset to the company in producing marketable products such as garment. The garment industry is categorized as one of the sectors absorbing enormous labor force, providing big contribution to the countrys economy. In 2007 the total number of major companies was 2,300 units, producing 410 thousand tons of garments of which 385 thousand tons are exported, mostly to the United States of America and European Union. According to the statistical source of the Ministry of Industry, there are 2300 units of small scale garment industries producing 238 thousand tons of clothing last year, which were mostly absorbed by domestic market. In todays global market, foreign manufacturers mostly source their products through the factories of the suppliers country; among them are well-known international brand from department store, supermarket, outlet discount store and mail order. Some of those buyers are purchasing directly to domestic Indonesian company by using the local representative office, or purchasing through the buying office in Hong Kong (as one of the connection center for world garment trade). Many local garment producers are producing based on the cut-make-trim (CMT) system. Companies which operation are based on CMT are using fabric which supplied by the buyer. Major manufacturers or major players in the business for example are: Busana Perkasa Garment, Mitra Abadi, Ungaran Sari Garment, Busana Star Garment, Trilondo Adi Busana, Sritex, etc. which are domiciled in Bandung, Solo, Surabaya, Jakarta, Bogor, Tangerang and Semarang. However, major players are still dominated by foreign investors who own world class brand names. Besides local brand names such Mama & Leon, Le Monde, Koopu Kids and Kuta Kids, etc.; there are many international brands produced by these major players for

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United States Market such as: Ann Taylor, CK Jeans, DKNY Jeans, Enyce, Express, J. Jill, Jones Apparel Group, Liz Claiborne, Lulu Lemon Athletica, Macys, Nike, Nygard, Perry Ellis Menswear, Phillips Van Heusen, Polo Ralph Lauren, Spyder, Talbot, VF Corp., Warnaco, etc. For United Kingdom market there are: Esprit, Marks & Spence, Mexx, ONeill, Quiksilver etc. Busana Perkasa Garment (Busana Apparel Group) for an example is a Jakarta based company with 25 years experience, categorized as one of the largest garment manufacturers and exporters in South East Asia with 14 modern, manufacturing facilities located in Indonesia and more coming up in India and Egypt. Its operation has already used infusion of technology such as Laser Cutting, Bonding, Seam Sealing, I-pod control and other technological features at all categories of garments manufacturing. Its total capacity to produce and export over is 2.5 million garments in a month. Its labor force is of 16,000 employees which include in-house design team that create and develop the companys collections each season.

Production Centers
The Indonesian Textile and Textile Products (TTP), which has been developing since 1960, is an important industry, contributing revenue to the countrys economy. This sector has great production capacity and plays an important role in reducing unemployment. The worlds garment trade is increasing up to 12% annually and the trend of US garment import is increasing up to 8%. Textile and textile products including garment (babies wear, kids wear, garment for women and men) are produced mainly in West Java, Jakarta Special Region, Banten, Central Java, East Java, Bali, Sumatra and Yogyakarta. Distribution of textile industry is dominated by West Java :

1%

West Java Jabodetabek (Jakarta, Bogor, Depok, Tangerang and Bekasi) Central Java East Java Bali

57%
6%

2% 3% 57%

17% 14% 6% 3% 2% 1%

14%

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Sumatra Yogyakarta

17%

Source : SENADA

In terms of labor force shares, the textile and garment factories have absorbed around 15.8% of the Industry and Manufacture labor share in 2006 or 1,190,736 in total.

Indonesian Labor Force Shares in 2006 (94.95 million)

Retail, hotel and restaurants Mining Construction Agriculture 20% 1% 5% 44%

Industry and Manufacture 12% (Textile and Textile Product are 15%)

The total production of the Indonesian garments in 2003 is USD 6,353 million, while in 2007 it is USD 6,355 million. The garment industry is mostly oriented toward export markets, and the table below shows the figures of garment production and export from 2003 to 2007. The export of garment is 88% of total production. The main export destinations are the United States and European Union. The materials used are mainly locally-made materials, except for garment with special quality.

Indonesian Clothing highlight

DESCRIPTION Num. of Company (unit) Cap. Investment (Rp. Bill) Num. of Machine Men Power (People) Prod. Capacity (000 ton) Production Export Import US$ mill 000 ton US$ mill 000 ton US$ mill 000 ton 2003 885 2,958 290,838 352,457 590 6,353 461 3,926 332 14 4 2004 861 2,991 294,100 353,590 666 6,209 517 4,289 324 28 3 2005 856 2,984 294,100 346,294 678 5,546 383 4,899 367 53 11 2006 897 3,318 306,253 367,685 754 5,995 445 5,570 379 52 12 2007 901 3,740 316,520 371,800 779 6,355 410 5,970 385 150 20

Source : Ministry of Industry, Ministry of Trade and Central Bureau of Statistics compiled

In Indonesia Kids wear are not only produced by small companies but also produced by big scale industries, either as a component of the whole product range, or as a primary product. Facing the globalization era, many factories produce not only the brand name of their own, but also they receive orders with international brands.

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Small garment industry are 100 percents oriented to domestic markets, except those small scale garment manufacturers in Bali, which are oriented to export markets. The sector is mostly fall under home industry category, clustering in a small industrial estate.

Indonesian Clothing SME Highlight

DESCRIPTION Num. of Company (unit) Men power (People) Production US$ mill 000 ton 2003 4,873 584,786 2,177 484 2004 5,569 668,372 2,405 511 2005 2,840 340,700 1,410 282 2006 3,550 426,500 1,835 353 2007 2,300 276,000 1,265 238

Source : Ministry of Industry, Ministry of Trade and Central Bureau of Statistics compiled

Indonesia is ranked as the ninth on the worlds list of garment exporting countries, while the European Union is the biggest followed by China. The trend of garment product and value are constantly increasing, even the production has been greater than the demands resulting the decreased of its unit price. This situation also caused a steep competition in the global market. Indonesian garment is still dominant in its home market and tend to be protecting the market from the invasion of garments imported (legally and illegally) from other countries. The production of kids wear in 2007 was estimated around 30 percent of total production, so it was about 309,900 tons. This would include those manufactured by major manufacturers as well as small scale industries, exported and locally consumed. To meet the demands of the young consumers, Indonesia also import international branded kids wear from other countries such as Hong Kong, United States and some of the European countries.

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 Jakarta Special Region (DKI)

The kids wear manufacturers operating in Jakarta and its surrounding cities (the Jabodetabek region) are great in numbers, mostly big companies which products are exported overseas, either with own local brand names or international brands as licensed to them. Many factories receive order or from international brands like Guess Jeans, Gap, Talbots, Levis jeans, Liz Claiborne etc. for products to be exported to other countries. Medium and small companies supply their products either to local market in several provinces or to Tanah Abang traditional textile and garment market in Jakarta. Most of these products are categorized as middle and lower quality. Retailers from different part of Indonesia are supplied mostly through the Tanah Abang Textile and Garment Market. There are thousands of small and big size traders occupying the fourth level of the modern building. Not only from Indonesian regions, but people also come from other countries like Malaysia, Brunei, Ghana and other African countries to buy kids wear and resell them in their countries. The Tanah Abang market is considered as an interesting tourist spot for garments and textiles.

The same garment market activities occur in other trade centers like ITC Mangga Dua and ITC Cempaka Mas in Jakarta. While for high quality garment and clothing products are marketed in special outlets and boutiques in several malls in big cities of Indonesia. In terms of Babys garment, one of the successful companies producing fine international standardized babys wear in Jakarta is Lembanindo Tirta Anugrah which was established in 1981

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initially with only a few numbers of employees, and now they have employed more than 1000 workers. In 1982, the company using le monde as its brand name, started to produce its babys products and successfully became a popular brand in local market. This company produces babys products using fine material with careful quality control that enables to catch middle upper level market segment. After establishing its first outlet for baby and mother in Jakarta, the company expanded its distribution to most leading department stores all over Indonesia, and now it has 10 specialty outlets within the country, two of them are owned through a franchise agreement. Their first export markets in 1986 were Australia, Kuwait, Bahrain, Saudi Arabia, and Singapore. The products consist of apparel, bedding, bath, travel and other babys clothing accessories. The raw materials used are mainly 100 % combed cotton fabric with safe comfortable supporting materials. This company has started to sell their franchise business in order to have wider distribution of their products locally and globally. The success of this company has inspired others to produce Babys garment in the region as well as other provinces.

Bandung, West Java

Being the capital city of West Java, Bandung plays an important role in the textile and garment industry, which are operated in several cities within the region like Cikampek, Indramayu,

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Cirebon, Sukabumi, Cianjur, Tasikmalaya and Garut. As discussed earlier, West Java is dominating 57% of garment industry in Indonesia. In the last two decades Bandung city has become the showcase or displays of the regions garment products including Kids Wear. Many factories send their fashion garment and Kids Wear products to big and small outlets and department stores in

the city of Bandung. However, the garments manufactured in West Java are distributed through Jakarta, either for national distribution or for export. The regional governor of West Java has had a plan of building more infrastructure such as bridges, road system and international airport to facilitate export business. He believes the exporters will be able to cut the distribution channels and transportation costs. Besides economic efficiency, better distribution system would make West Java exports more succesful in the global market, especially to catch up with China, Bangladesh and Vietnam. The garment factories in West Java fall into two categories: 1. Small and Medium Enterprises and 2. Large Industries The large industries are usually managed under local or foreign investments.

Surabaya, East Java

Besides encouraging and supporting its domestic investors, Indonesia is open to foreign investment, there are a lot of garment industries operated by foreign investors, and for example one of them is Eratex, a garment company managed by Asian foreign investor located in Surabaya. The company was established in 1980, initially as a textile factory, but garment operations was added in as its companys line of business and since then, the division has expanded rapidly to become one of the leading garment manufacturer in Indonesia. The factory has been continuously improved to be a modern high-tech factory. Its operation is computerized and supported by a fully integrated industrial engineering system. The garments products which include Kids Wear are ranging from five pocket jeans to casual dress and pants. In recent years, to fulfill the markets they also produce jacket and woven shirt. The materials used are mostly denim and chino. For embroidery and printing application they contracted out to nearby subcontractors. The production facility comprises of 36 sewing lines of pants, 10 lines of shirts and 2 lines jackets, with over 2,000 sewing machines in their 2 garment factories. Monthly combined capacity is approximately 860,000 pieces of 5 pocket jeans. This represents an increase of 200% over the last 30 months. The major customers of this particular company are based in USA, EU and Canada. The brand names are among others: Ann Tylor, Banana Republic, Perry Elis, Levis, Gap, Sears, Uniqlo,

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Rebook, Greg Norman, Sears, Target, NYCO, Limited, Christopher and Banks, Esprit, C & A, and FedEx. Abasson Baby Garment is one of the companies specializing in the production of Babys garment operated in East Java. The products have been exported to several targeted countries.

Denpasar, Bali
Bali is not the biggest garment production center; however, there is an interesting phenomenon of how Kids Wear business has been developed in a place known as an international tourist spot and a paradise for western people to spend their holidays. Balis manufacturers are concentrating their strategy to export market as compared with kids wear producers from other regions. It seemed that in the first place, some small scale companies tried to attract tourists to buy their products while they are spending times in Bali, and in later development these companies were aware about the potential of making their business bigger by offering tourist customers to become their export agent. This unique situation has given quite good value added to the products originality Quality Kids wear made in Bali. Tourists are happy to buy quality garments with relatively low price from a place called paradise. Buyers in the export destination countries might be interested in the imported products manufactured in Bali, an island which is known as world class tourist spot. One of the oldest children garment manufactures in Bali is Kuta Kidz, which was established
Indonesian garment production like Kidswear use modern tecnology with high capacity production.

in 1988. Then Koopu Kids was founded not long after the Kuta Kidz. Today there are more factories for kids wear, such as Request, Indigo, Tirta Batu Bulan and others, which mostly located

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in Denpasar city. It is a common phenomena that the children garment companies started as family business, and now some of them have been making quite good progress and have exported their products to Europe, Australia, New Zealand, U.S.A., Malaysia, Singapore, Guam, New Caledonia and Spain. The Kids garments produced by Bali factories are designed with western styles, so that all of the products meet with the tastes of the customers, mostly tourists visiting Bali, who buy and bring the products as gifts from Bali. The designs are mostly for summer, but they accept order for fall and winter. The companies fall under the small and medium enterprise category with employees between 25 to 100 workthe buyers specifications such as pure cotton, lycra, They adopt international standards sizes for kids old. Many of Bali Kids wear manufacturers make use of the Indonesian cultural attraction like ers. The materials are customized to denim and knitted cotton. of 0 to 12 years

Batik designs as one of the comparative advantage in marketing their products for tourists and foreign buyers. Some

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of the factories produce special kids wear using hand-made batik materials with modern motifs and color suitable for European kids. It is becoming a trend in Bali that kids wear companies produce clothing collection with hand touch ornaments such as embroidery or beads application. The hand-made ornaments have made Bali kids wear known in western markets like

USA, Australia and Europe. No wonder that some of the international brand product companies have awarded the local manufacturers with license in producing their new collection, which are mostly designed with embroidery and beads application. The Tirta Batu Bulan in Bali was founded in 2006 and it produces kids wear with International brands namely Havengirl, an American brand for children clothing. The company produces high quality garment fashion for kids using 100% local materials and all of the products are sent to the Unites States of America. It is a common scene in Bali that the owners of the garment factories are mostly mixed marriage families, either the wives or the husbands are Westerners, that is one of reasons why the designs of Bali garments could comply with the tastes of the western buyers (for non-license products). After the withdrawal of the quota system for garments by the government of Indonesia, they found that there have been no difficulties in exporting garments to foreign countries. The company said that they should be fully aware about Vietnam, which now has become a serious competitor. As other exporting garments companies, this company falls under the category of small scale factory with 100 skilled labors producing about 5000 pieces of kids wear per month. For the embroidery and patchwork or beads application they contract it out to local Balinese neighborhood. Tirta Batu Bulan manufactures kids clothing for four sub-tropical seasons in accordance with the buyers order along with the color, size and design which have already been patterned. Kids wear produced are adjusted to the American sizes for baby girls and girls of 1 to 14 years old (size number are 2, 4, 6, 8 etc.). It is a comparative advantage of the products that they are all hand- made, which make the products could enter the upper middle class market. Materials used are locally made (in Bandung and Surabaya) such as knitted cotton, Spandex rayon, etc.

Distribution
Indonesian exporters and manufacturers have long experience of receiving orders from foreign importers which usually at least one year ahead, twice a year for winter and summer fashion sales. In the buying countries Indonesian garments are sold in many different types of shops and also mail-order. There are also some multi chain stores which sells children garment using their own brand names. Kids wear are also sold in department store and hypermarket. Generally, Indonesian manufacturer/exporters would prefer to export directly through the importing retailers, which then re-distribute the product to other parties such as the department stores, clothing multiples, home shopping companies, selling and buying organizations and other retailers. Some other exporters would prefer to do it through an agent as it is considered practical.

21
Indonesian Kidswear

Government Support
Special industrial zones for major companies with export orientation have been established by the government in provincial capital cities like Jakarta, Surabaya, Semarang, Bandung, Denpasar, Medan, Makasar and others. For small scale industries, the government of Indonesia provides low-priced industrial villages in various locations. A lot of small industries from this small business compound have developed to become bigger companies. The financial systems developed by banking sectors with government support are able to provide low-interest loans to help textile producers purchase new machinery, to make them more efficient and allow the producers to diversify their product. The Government ministries are constantly providing training on product development, quality control, etc. in order that the producers can compete in global markets. Ministry of Trade and Ministry of Industry make a lot of efforts in promoting garment products by involving the producers in local and overseas trade exhibitions and missions. The Indonesian Government is highly supportive of Indonesian garment industry. The central government for example, organizes annual trade exhibitions showcasing Indonesian garment, fashion and other products. National Agency for Export Development (NAFED), a unit of Ministry of Trade, is the organizer of Trade Expo Indonesia in Jakarta, the largest export-oriented exhibition in Indonesia. In addition, NAFED and other government agencies regularly lead trade missions overseas, bringing many entrepreneurs and industrialists to attend world class exhibitions, and also directs visiting dignitaries and foreign businessmen to qualified Indonesian companies. Online exhibition of Indonesian producers is available at NAFEDs virtual exhibition website at http//www.nafedve.com. Industry groups and associations work together with the Government in those activities. They provide professional services and expertise in areas like training, market analysis, etc. One of the most important associations is the Indonesian Textiles Association (API). The government of Indonesia had been very supportive to assist the exporters and manufacturers when the textile and garment quota system was abolished in January 1, 2005; these phenomena would push the producers to race entering the countries which used to apply quota

22
Indonesian Kidswear

such as United States, European Union and Canada. It was expected that it could make the world market grow. On other side, without quota the competition would increase among the producers of the exporting countries. The garment industry potential is supported by the annual growth of the worlds garment trade. Restriction of garment exports by certain countries to the United States and European countries have also given good opportunities to Indonesia. Skilled workforce, efficiency in manufacturing and Indonesian experience in exporting quality garments to American and European countries have positioned Indonesia as an important garment producer in the global market. Although several textile companies have had to lay off workers during the current economic crisis, garment makers have been doing well and have absorbed another 50 thousand workers this year, now there are more than 1 million workers in garment industry. In term of investment, domestic conditions have had resulted the flow of prominent investors into Indonesian TPT industry. Foreign investors which are mostly from United States, United

23
Indonesian Kidswear

Kingdom, Taiwan, Korea, Japan and Hong Kong, have brought Indonesia up to the world class childrens wear. Indonesian garment quality which complies with the international standards has been trusted by the buyers from overseas markets. It has been reported that the investment this year reached IDR 4 trillion (USD 363 million) which is the highest investment in this industry for the past five years (SENADA/Jakarta post Dec. 15 2008). It has been admitted that there is a lot of advantages of operating the business in Indonesia because of the following factors : In Indonesian, investors can produce international standardized quality garments as all human resource and industrial facilities are available and supported. Availability of Indonesian experienced garment experts and operators. Operational costs are efficient. Availability of advanced technology and its facilities. Availability of qualified experts to produce hand-made and good needlework such as embroideries. Provision of good international banking system and good infrastructures facilities (road, air and sea transportation with international standards). Other condition which has attracted the investors that is the integrated industrial upstream chain where it has its own fiber manufacturer, yarn manufacturer, fabrics manufacturers and garment manufacturer. Trade promotion and trade information provision by the government is still needed to help Indonesian play more important role in Kids wear market globally. Stronger efforts are needed on the complying with good industrial practice such as meeting requirements for safety and working conditions, as this will strengthen the country global position as an important garment industry player and boost Indonesian kids wear products (Indonesias garment account is about 3 to 4 percent of the worlds total). Children shopping needs such as clothing and accessories become a special segment which has a lot of potential, with big profit reaching up to 200 percent profit margin. For example a pop star Britney Spears had entered this business line by introducing her own label for kids. As it was reported she was inspired by her own son to launch her childrens wear label named after her three-year- old son. This was followed by other celebrities who started their business in Kids Wear.

24
Indonesian Kidswear

In Indonesias case more outlets and boutiques specializing in kids wear are believed to have positive impact in enhancing Indonesian kids wear industry. There are attempts by several top Indonesian designers to tap this potential Kids Wear business, for instance Sofie, Herman Naury, Iva Latifah and Anita, who are the designer of Allure brand. These designers are members of the Indonesian Fashion Designers Association, and particularly Sofie has been actively introducing more fashion for children that are expected to catch on in both local and overseas markets. More collaboration between fashion designers and garment industry would definitely increase more sale of Indonesian kids wear. In Indonesias case more outlets and boutiques specializing in kids wear are believed to have positive impact in enhancing Indonesian kids wear industry. There are attempts by several top Indonesian designers to tap this potential Kids Wear business, for instance Sofie, Herman Naury, Iva Latifah and Anita, who are the designer of Allure brand. These designers are members of the Indonesian Fashion Designers Association, and particularly Sofie has been actively introducing more fashion for children. In January 2008 Sofie had joined forces with textile and garment manufacturer Argo One in producing kids fashion with her own brand name 1.2.b. for children aged 4 to 12. The collection names which have been launched are Humble Art, Haphazard and Revival. Besides local market, Sofie plans to enter the markets in Hong Kong, Singapore, Japan , Taiwan and Malaysia for the Asian market; the U.K. and Germany for Europe; and the United States, and countries in the Middle East.

25
Indonesian Kidswear

Map of the Production Centers

Batam

Surabaya

26
Indonesian Kidswear

Semarang Bali, Denpasar Bandung Jakarta

27
Indonesian Kidswear

28
Indonesian Kidswear

Sales of Kids Wear

Export
The demands of Kids and Babys wear worldwide tend to increase, especially in the US market. For example, the Indonesian export of Babys wear to USA which falls under category HS 620920900 (Other Babies Garments and Clothing Accessories of Cotton) increased from USD 10.4 million in 2003 to USD 21.1 million in 2007. In addition to that, the Indonesian export of Other Babys Garment which fall under category HS 611110900 to USA was positively increased from USD 333,157 in 2003 to 4.498,372 in 2007. Middle East market is beginning to absorb Indonesian Babies wear, for example in 2007 Indonesian export of Other Babies Garment and Clothing Accessories of Cotton (HS 620920900) to United Arab Emirates was amounting to USD 2,993,775 and to Saudi Arabia reached the amount of USD 345,320. In 2007 imports of Indonesian babies garment under category Other Babies Garment Knitted or Crocheted (HS 6111) by 11 countries are as follow: 1. USA 3. Hong Kong 4. UK 5. France 6. Germany 7. Italy 8. Spain 9. Japan 10. Belgium 11. Canada 32 % 12 % 8% 8% 5% 5% 3% 3% 2% 2%
USA 33% Canada 2% Spain 3% Japan 3% Belgium 2% Italy 5% Other countries 19% Hong Kong 12% UK 8% France 8% Germany 5%

2. Other countries 19 %

The increase has been driven by the fact that parents are more concerned about the up to date fashion for their babies and children especially in developed countries where people tend to buy more different clothes for different activities and occasions. International leading department stores and trading companies are anticipating this condition. Most of the orders made by importers are usually done one year prior to holiday seasons in western countries. As it is known, few months before December, parents make preparation and

29
Indonesian Kidswear

purchase Kids and Babies wear to decorate their children for Christmas and New Years Eve. The other reason that people buy more kids and babys wear during the end of the year is the tradition of sending Christmas gifts to friends and members of the family or to relatives. The fashion is customized to market requirements for instance for winter clothing the fabrics used are usually wool velvet or knitted or crocheted of cotton. While light kids and Babys wear are exported few months before summer time. The table below shows Indonesian exports of selected garment products in 2003-2007 under the category of Womens and Girls as well as Mens and Boys garments. The biggest exports in 2007 are HS 620520000 and HS 610610000. Major sources for the exports are the provinces of West Java, Jakarta, Central Java, East Java, Bali, North Sumatra, West Sumatra, Riau, Jambi, Lampung, and East Nusa Tenggara

SELECTED GARMENT PRODUCTS EXPORTED IN 2003-2007 (KIDS WEAR)

NO HS Code 1 2 3 4 5 6 7 8 9 TITLE 2003 2004 2005 2006 2007

620520000 MENS OR BOYS SHIRTS OF COTTON NOT KNITTED OR CROSCHATED 610610000 WOMENS OR GIRLS BLOUSES, SHIRTS OF COTTON 610510000 MENS OR BOYS SHIRTS OF COTTON KNITTED OR CROSCHATED 610690900 WOMENS OR GIRLS BLOUSES, SHIRTS OF OTHER FIBRES 620510000 MENS OR BOYS SHIRTS OF WOOL OR FINE ANIMAL HAIR 610620000 WOMENS OR GIRLS BLOUSES, KNITTED OR CROCHETED OF MAN-MADE FIBRES 620530100 MENS OR BOYS SHIRTS OF SYNTHETIC FIBRE 610349000 MENS OR BOYS TROUSER,BIB&BRACE OVERALL BREECHES & SHORTS OF OTH.TEX.MAT. 610110000 MENS OR BOYS OVERCOATS,KNITTED OR CROCHETED OF WOOL/ FINE ANIMAL HAIR

226,075,825.00 269,801,245.00 307,688,843.00 43,275,891.00 85,186,670.00 4,011,647.00 7,519,174.00 45,322,044.00 63,686,367.00 8,405,402.00 4,703,127.00 1,994,512.00 17,719,749.00 21,591,337.00 9,605,532.00 10,243,161.00 4,663,565.00 46,569,234.00 67,259,508.00

311,164,907.00 367,012,725.00 139,411,975.00 213,518,584.00 165,226,025.00 136,792,035.00 100,483,247.00 1,454,130.00 31,739,690.00 37,780,502.00 25,212,584.00 290,367.00 8,291,127.00 38,893,174.00 31,588,467.00 26,819,166.00 5,826,194.00 13,604,281.00 77,422,232.00 48,731,881.00 47,605,415.00 43,537,347.00 42,870,566.00 35,042,883.00 32,620,650.00 29,879,943.00 29,211,579.00 23,111,246.00 15,698,758.00 14,823,974.00

55,687,375.00 117,239,979.00 54,001,104.00 3,514,628.00 28,007,008.00 53,671,325.00 19,184,644.00 1,484,491.00 3,977,922.00 31,701,434.00 25,409,321.00 12,858,840.00 2,897,519.00 11,124,622.00 89,446,775.00 2,286,303.00 22,697,556.00 43,700,450.00 29,628,469.00 847,047.00 15,449,912.00 42,916,083.00 31,636,372.00 10,972,031.00 1,311,788.00 12,823,789.00

10 610130000 MENS OR BOYS OVERCOATS,CAR-COATS,CAPES,ETC. OF MAN MADE FIBRES 11 610590000 MENS OR BOYS SHIRTS OF OTHER TEXTILE MATERIALS 12 610520000 MENS OR BOYS SHIRTS, KNITTED OR CROCHETED OF MAN-MADE FIBRES 13 610469000 WOMENS OR GIRLS TROUSER,BIB & BRACE OVER BREEC,SHORT OF WOOL/FINE ANIMALHAIR 14 620620000 WOMENS OR GIRLS BLOUSES, ETC. OF WOOL OR FINE ANIMAL HAIR 15 621040900 OTHER MENS OR BOYS GARMENT OF OF OTHER FIBRES

Indonesia in World Market

Share of Indonesia in the US market for export of Babies garment Knitted and Crocheted (HS

30
Indonesian Kidswear

6111) in 2006 was about 2 percent of the total US import. China took the biggest share in the US market up to 66 percent. For the same product Indonesian share in the Hong Kong market was 3 percent. In 2006 Indonesian market shares in the US import of Babies Garment and Clothing Accessories (HS 6209) was 5 percent one step higher than India which had 4 percent.

Major Importers of Indonesian Babies Garment and Products in All Categories (in US$ and percentage share of world)

Markets for Indonesian exports

Source : Indonesian Centers Bureau of Statistic

United States of America United Kingdom United Arab Emirates Other Countries World Total

66,932,869 4,932,070 2,780,058 27,617,510 102,262,507

2003

52,405,664 7,773,526 1,951,638 26,614,940 88,745,768

2004

45,187,495 5,642,530 3,995,900 34,223,077 89,049,002

2005

49,816,864 5,842,040 3,337,028 29,246,683 88,242,615

2006

41,713,166 6,287,788 5,192,576 23,556,226 76,749,756

2007

31
Indonesian Kidswear
Source : Indonesian Centers Bureau of Statistic

Major world markets

Top 10 Importers of HS 6111 (Babies garments, knitted or crocheted) in 2007
Other Countries 21% Belgium 2% Canada 2% Japan 3% Germany 5% Italy 5% Hong Kong (SARC) 10%
EXPORT US$ THOUSANDS 6,109,798 1,903,149 616,072 497,015 442,224 301,787 301,197 288,192 201,068 137,678 125,809 1,295,607
Source : Intracen, WTO

United States of America 32%

Spain 5%

France 7%
Source : Intracen, WTO

United Kingdom 8%

World USA Hong Kong UK France Spain Italy Germany Japan Canada Belgium Other Countries

Market Share of US Market for HS 6111 (USD thousand) in 2007 China is the largest exporter to the US (US$ 1,236,689). Indonesia ranks 6 in the US in 2007 for HS 6111 (Babies garments, knitted or crocheted) with control of 6% of the market. The following chart shows the share of other countries outside China.
Thailand 21%

Others 29%

Guatemala 4% Malaysia 4% Philippines 5%

India 10% Viet Nam 9%

EXPORT World China Thailand India Viet Nam Cambodia Indonesia Bangladesh Philippines Malaysia Guatemala Others

US$ THOUSANDS 1,903,149 1,236,689 142,945 63,547 60,629 49,336 43,216 35,903 34,648 25,327 23,328 187,581
Source : Intracen, WTO

Bangladesh 5%

Indonesia 6%

Cambodia 7%

32
Indonesian Kidswear

Market Share in Hong Kong Market for HS 6111 (USD thousands) in 2007
EXPORT US$ THOUSANDS

China dominates Hong Kong market with 99% of market share for HS 6111 (Babies garments, knitted or crocheted). The following table shows the share of other supplying producers.
Thailand 21%

World 616,072 China 611,578 Japan 808 Macau 528 Malaysia 510 United Kingdom 448 France 337 United States of America 331 Spain 243 Indonesia 176 Italy 114 Peru 102 Others 897

Others 29%

Guatemala 4% Malaysia 4% Philippines 5%

India 10% Viet Nam 9%

Bangladesh 5%

Indonesia 6%

Cambodia 7%

Source : Intracen, WTO

Market Share of US Market for HS 6209 (USD thousand) in 2007 Indonesia ranks 6 in the US in 2006 for HS 6209 (Babies garments and clothing accessories) with control of 1.9% of the market.
El Salvador 2% Colombia 2% Egypt 3%
EXPORT World China Bangladesh Viet Nam Philippines Indonesia India Thailand Sri Lanka Egypt Colombia Others
Source : Intracen, WTO

Others 15%

Bangladesh 25%

US$ THOUSANDS 655,746 349,612 75,314 53,008 27,568 26,717 26,254 15,945 12,121 10,695 6,634 51,878

Sri Lanka 4% Thailand 5% India 9% Indonesia 9% Philippines 9% Viet Nam 17%

33
Indonesian Kidswear
Source : Intracen, WTO

Indonesian Export of Babies Garment by Product

The following tables show some figures of the Indonesian exports of babies garments to some major markets.

BABIES GARMENTS AND CLOTH.ACCESS. KNITTED OR CROCHETTED OF COTTON HS 611120000

COUNTRY
UNITED STATES UNITED KINGDOM GERMANY NETHERLANDS BELGIUM FRANCE MEXICO SINGAPORE BENIN SRI LANKA OTHER COUNTRIES TOTAL

in US$ 2003
32,882,548 2,082,850 2,337,929 1,190,802 207,538 700,031 1,125,172 547,150 - - 1,658,045 42,723,065

2004
20,494,899 1,888,037 2,191,862 435,214 642,273 582,143 1,307,956 1,067,926 - 9,352 1,691,424 30,311,086

2005
16,967,224 3,430,632 1,571,340 1,534,565 1,662,437 325,348 72,690 416,575 - 2,430 3,137,175 29,120,416

2006
20,359,414 4,304,927 1,504,564 1,291,301 1,114,082 495,857 189,961 399,712 - - 4,527,805 34,187,623

2007
13,657,780 2,973,429 1,683,180 533,940 1,002,156 800,863 140,427 362,158 1,763,433 1,555,292 2,620,392 27,093,050

Source : Indonesian Centers Bureau of Statistic

OTHER BABIES GARMENTS HS 611110900

COUNTRY
BENIN UNITED STATES NIGERIA UNITED KINGDOM SRI LANGKA T O G O UNITED ARAB EMIRATE ITALY GERMANY PAPUA NUGINI OTHER COUNTRIES TOTAL

in US$ 2003
514,964 333,157 3,714,472 875,485 433,259 - 351,719 62 232,767 - 955,741 7,411,626

2004
1,057,224 513,840 2,136,819 2,258,556 694,021 1,112,691 285,615 70,906 505,511 14,839 1,859,434 10,509,456

2005
4,437,541 1,106,408 1,564,719 939,630 1,493,265 652,057 318,776 160,711 287,328 127,645 1,485,120 12,573,200

2006
3,010,971 1,340,630 191,588 831,959 1,725,188 59,401 644,219 7,255 190,586 409,556 1,426,335 9,837,688

2007
953,336 4,498,372 126,539 1,349,482 758,522 1,950,625 816,086 1,258,430 202,851 628,813 1,566,345 14,109,401

34
Indonesian Kidswear

Source : Indonesian Centers Bureau of Statistic

BABIES GARMENTS AND CLOTH. ACCESS. KNITTED OR CROCH. OF SYNTH. FIBRES HS 611130000 in US$
COUNTRIES
UNITED STATES UNITED ARAB EMIRATE MEXICO GERMANY FRANCE NETHERLANDS ITALY BELGIUM UNITED KINGDOM SAUDI ARABIA OTHER CONTRIES TOTAL

2003
4,258,071 210,922 288,458 223,365 266,660 214,293 9,795 19,055 121,536 97,905 241,031 5,951,091

2004
4,960,061 186,221 370,755 549,543 175,719 227,832 - 19,950 159,572 30,007 333,894 7,013,554

2005
3,813,664 512,776 199,497 95,177 202,791 281,206 205,274 204,740 80,630 41,629 363,970 6,001,354

2006
1,929,025 241,555 165,363 53,209 205,911 112,137 402,929 237,563 2,240 63,147 375,577 3,788,656

2007
100,610 347,883 48,748 40,503 62,482 28,110 4,888 36,298 178,476 847,998

35
Indonesian Kidswear

Source : Indonesian Centers Bureau of Statistic

OTH. BABIES GARMENTS AND CLOTHING ACCESSORIES OF WOOL/FINE ANIMALHAIR HS 620910900

USA; 33.9%

IN US$
COUNTRY US UAE UK SAUDI ARABIA GERMANY FRANCE PANAMA MAURITIUS MALAYSIA GHANA OTHERS TOTAl 2007 1,146,466 613,619 424,943 151,050 137,558 127,178 101,344 88,850 83,691 66,819 445,681 3,382,199

Other Countries; 13.2%

GHANA; 2.0% MALAYSIA; 2.5% MAURITIUS; 2.6% PANAMA; 3.0% FRANCE; 3.6% GERMANY; 4.1% SAUDI ARABIA; 4.5% UK; 12.6% UNITED ARAB EMIRATES; 18.1%

Source : Intracen, WTO

OTH. BABIES GARMENTS AND CLOTHING ACCESSORIES OF COTTON HS 620920900

COUNTRY
Other Countries; 3.6% SOUTH KOREA; 0.5% BURMA; 0.6% CANADA; 0.6% MAURITIUS; 0.8% SAUDI ARABIA; 1.2% JAPAN; 1.3% SINGAPORE; 2.6%

IN US$
2007 21,122,068 2,993,775 926,749 733,381 369,604 345,320 218,493 179,666 164,925 145,215 1,014,361 28,213,557

36
Indonesian Kidswear

UK; 3.3% UNITED ARAB EMIRATES; 10.6% USA; 74.9%

USA UAE UK SINGAPORE JAPAN SAUDI ARABIA MAURITIUS CANADA BURMA SOUTH KOREA OTHER TOTAL

Source : Intracen, WTO

OTH. BABIES GARMENTS AND CLOTHING ACCESSORIES OF SYNTHETIC FIBERS HS 620930900

USA; 38.3%

IN US$

COUNTRY USA UK GREECE GERMANY KENYA TURKEY MALTA SAUDI ARABIA VENEZUELA FRANCE OTHERS

2007 1,187,870 608,297 197,033 185,866 124,171 117,900 113,673 99,988 95,795 76,993 295,965

Other Countries; 9.5%

UK; 19.6%

FRANCE; 2.5% VENEZUELA; 3.1% SAUDI ARABIA; 3.2% MALTA; 3.7% TURKEY; 3.8% GREECE; 6.3% GERMANY; 6.0% KENYA; 4.0%

Source : Intracen, WTO

37
Indonesian Kidswear

LIST OF EXPORTER
No Name of Company
1 2 Busana Star Kuta Kidz

CP

Address

Phone

Fax

E-mail

Yusuf Suryaman Agung Sudira Jl. Cigondewa No.29, Bandung 40534 Jl. Taman Griya No.2 G Tuban - Bali Br. Telabah, Batu Bulan, Sukawati, Gianyar, Bali Jl. Camplung Tanduk 103 Kompleks Pertokoan Abimanyu 62-22 603 4801 62-22 603 2066 Email: kutakidz@indosat.net.id Webpage: www.kutakidz88.com

62 361- 753992 62 361 756994 81933107899 62 361 738872 62 361-735871

3 4 Tirta Batu Bulan Nyoman Ayu Ari

Koopu Kidz (Pokito)

Webpage: www.koopukidz.com Email: koopokidz@cbn.net.id

5 Indigo

62 361 8562232

Seminyak, Kuta Bali Jl Kayu Jati No. 23 Banjar Jimbaran 62 361-735874 Webpage: www.indigikidsglobal.com

6 7 Request Mama & Leon

Carik Patitenget Basangkasa, Kuta 80361 Jl. Legian, Kuta Bali Jl. Danau Tamblingan 99A Sanur 80228 62 361-762872 62-361-288044 62-361-288150 marketing@mamaleon.com rina@mamaleon.com

8 Teratai Indah HM. Dimyati Hj. Lu Luin Khoiroh Afrina A. Faris

Bali - Indonesia Jl. Raya Dukuh Kupang 71-73 Ketegan RT 4 RW 2 Tanggulangin Sidoarjo Jl. Raya Dukuh Kupang 71-73 Surabaya 60256 62 31 8856985 81357714588 62 31-5675297 031-5613361

9 10 11 ALIB

SANNITA ABADI ERATEX DJAJA TBK Norie L. Cerda

Jl. Dukuh No. 54 Surabaya Graha Irama, Suite 11D 62-21-5261115 62--21-5261189

production@sannita.co.id E-mail: erajkt@eratex.co.id

12 13 Indonesian Textile

Jl. H.R. Rasuna Said, Kav.1 & 2 Kuningan, Jakarta, Indonesia 62 031 5464662 031 5464677 api-jatim@telkom.net

Sherlina Kawilarang Jl. Embong Trengguli 22 Surabaya 60271

Association Lembanindo Jacky Ambadar Jl H Abdul Gani 92, Gintung , Ciputat, Banten JAKARTA 15412 62 021-7432674 62 21 7404814 maritsa_talita@yahoo.com, lemonde@ lemondebaby.com www.lemondebaby.com marketing@abasson.com

Tirta Anugrah

62 21 7499722

14 Abasson Baby Product L. Susanto

Indonesia Jl. Raya Driyorejo, KM 25,5 Desa Krikilan, 62 31 7344235 62 31 7507369

38

Surabaya PO BOX 1514

Indonesian Kidswear

No Name of Company
15 Cayene Home

CP
Octa

Address
Jl. Kemang SelatanVIII/C2 Jakarta Selatan

Phone
62 21 7180817

Fax
62 21 7194957

E-mail
cayenne@dnet.net.id

16 17 18 19 20 21 Ciptagra Mutiara Liza Christina Agree Progress Robert Raymond Agus Setiawan Leonard Soefianto Jl. Mekar Raya 33 Gedebage, Bandung Jl. Salabintana KM3,5 No 41, Sukabumi Jl. Jelambar Utama Raya No. 4A, Jakarta 12 -16 Kutilang Street Semarang 50136, Jalan Raya Palur No. 5, Solo, Propinsi Jateng 62 22 7805858 62 266 221426 62 22 7805656 62 266 224672 cbi@bdg.centrin.net.id budi@liza-ch.com

Busana Garment Industry (62-21) 56775630 (62-21) 56940129 agreepro@indosat.net.id 62 24 3511302 62-271-825858 62 24 3510407 bambinofashion@yahoo.com Bambino Eka Pratama Cyndiana Devi Hero Garment Nancy Setiawan

Jawa Tengah 62-271-825872

Manufacturing Angelson Internusa, PT Liana Ratna Sari Jl.Transmigran Kampung Bandan No.3 62-21 692 4210/ 690 4886 62-21 690 4376

22 Great River Jakarta 14430, PO Box 633 Jkt. 62-21 526 2460 62-21 526 2468 Email: export@greatriver.co.id Website: www.greatriver.co.id

Doddy Soepardi HAR Plaza GRI, 14th 18th Floor international TBK, Jl. HR Rasuna Said Block X-2 No.1 Jakarta 12950 PO Box 4312 Jl. Simpang sukaresmi No.8 62-22 203 1103/ 607 4572 Email: triab@bdg.centrin.net.idtriab

23 Trilondo Adi Busana, PT Irwan, BE

24 25 Rodeo, PT Lestari Jaya, CV Setiawan Santoso Neeraj Srivastava Bandung Jl. Raya Kaligawe km.8, Semarang Jl. Raya Solo-Sragen, Palur 62-24 658 3666 62-271 821102 62-24 658 0212 62-271 821158 Email: ptrodeo@indosat.net.id.com Email: avin@kavinkayu.comm avin@intertex.co.id Homepage: intertex.co.id Email: aami@dprin.go.id

26 Association of Ibrahim Abdullah Solo Sasana Kriya Building, 2nd floor Jakarta 13560 62-21 840 3331 62-21 840 4750

Indonesian Apparel Manufacturer Jl. Taman Mini Indonesia Indah

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Indonesian Kidswear

MINISTRY OF TRADE REPUBLIC OF INDONESIA

JI. M.I. Ridwan Rais No.5 Main Building - 4th Floor Jakarta 10110 INDONESIA Phone. [62-21] 385 8171 (hunting) Fax. [62-21] 235 28691 E-mail. mendag@depdag.go.id Secretary General JI. M.I. Ridwan Rais No.5 Main Building I, 7th Floor Jakarta Pusat Phone. (62-21) - 23522040 ext. 32040 Fax. (62-21) - 23522050 sesjen@depda990.id Inspectorate General JI. M.I. Ridwan Rais No.5 Building I, 10th Floor Jakarta Pusat (62-21) - 384 8662, 3841961 Ext.1226 (62-21) - 384 8662 irjen@depdag.go.id

Directorate General of Domestic Trade M.I. Ridwan Rais No. 5 Building I, 6th Floor Jakarta 10110 - INDONESIA Phone (62-21) 23524120, 2352 8620 Fax (62-21) 23524130 E-mail. dirJen-pdn@depdag.go.id Directorate General of Foreign Trade JI. M.I. Ridwan Rals No. 5 Main Building, 9th Floor Jakarta 10110 - INDONESIA Phone (62-21) 23525160 Fax (62-21) 23525170 E-mail djdaglu@depdag.go.id Directorate General of International Trade Cooperation JI. M.I. Rldwan Rais No. 5 Main Building, 8th Floor, Jakarta 10110 - INDONESIA Phone (62-21) 23526200, 23528600 Fax (62-21) 23526210 E-mail. djkpi@depdag.go.id

National Agency for Export Development JI. M.I. Ridwan Rais No.5 Main Building, 4th Floor, Jakarta 10110 - INDONESIA Phone (62-21) 23527240 Fax (62-21) 23527250 E-mail. kabpen@depdag.go.id Commodity Future Trading Regulatory Agency (COFTRA) Gedung Bumi Daya Plaza 4th Floor JI. Imam Bonjol No. 61 Jakarta 10310 -INDONESIA Phone (62-21) 315 6315 Fax (62-21) 315 6135 E-mail. kabappebti@depdag.go.id Website www.bappebti.go.ld Trade Research and Development Agency (TREDA) JI. M.I. Ridwan Rais No. 5 Main Building 4th Floor, Jakarta 10110 - INDONESIA Phone (62-21)3858171 (hunting) Facx (62-21) 23528691 E-mail kabalitbang@depdag.go.id

INDONESIAN COMMERCIAL ATTACHE

Australia Indonesian Embassy. 8, Darwin Avenue, Yarralumia Canberra A.c.T. 2600 Australia Phone : (6162) - 625 08654 Fax : (6162) - 62730757 E-mail : atdag-aus@depdag.go.id atperdag@ cyberone.com.au Website : www.kbri-canberra.org.au Japan Indonesian Embassy .5-2-9, Higashi Gotanda Shinagawa-ku Tokyo 1410022, Japan Phone : (81-03) - 344 14201,344 70596 Fax : (81-03) - 344 71 697 E-mail : atdag-jpn@depdag.go.id hbagis17@yahoo.com South Korea Indonesian Embassy. 55, Yoido-dong Young deoung po-ku Seoul South Korea. Phone : (0082-2) - 782 7750, 783 5371 Fax : (0082-2) - 780 4280, 783 7750 E-mail : atdag-kor@depdag.go.id stpsdt@hotmail.com Peoples Republic of China Indonesian Embassy . San Li Tun Diplomatic Office Building B, Beijing 100600, China Phone : (00861) 653 24748, 653 25400-3014 Indonesian Kidswear Fax : (00861) 653 25368 E-mail : atdag-chn@depdag.go.id indagbei@public3.bta.net.cn Thailand Indonesian Embassy . 600 - 602 Petchburi Road Rajthevi PO BOX 1318 Bangkok 10400, Thailand Phone : (0066-2) - 2551264, 255 3135 ext.123 Fax : (0066-2) - 2551264, 2551267 E-mail : atdag-tha@depdag.go.id indagtha i@hotmail.com Philippines Indonesian Embassy . 185, Salcedo Street. Legaspi Village, Makati City Metro Manila Philippines Phone : (632) - 892 5061-68, 894 4561 Fax : (632) - 892 5878, 867 4192 E-mail : atdag-phl@depdag.go.id perdag@info.com.ph Malaysia Indonesian Embassy Jalan Tun Razak No.233 Kuala Lumpur 50400, Malaysia Phone : (0060-03) - 214 52011 Or 21434835 ext. 308 Fax : (0060-30) - 214 7908, 214 48407 E-mail : atdag-mys@depdag.go.id indagkl@ pd.jaring.my India Indonesian Embassy. 50-A Chanakyapuri New Delhi 110021 India Phone : (0091-11)-61141000,6886763 Fax : (0091-11) - 688 5460, 687 4402 E-mail : atdag-ind@depdag.go.id indoemb@nda.vsnl.net.in Saudi Arabia Indonesian Embassy Riyadh Diplomatic Quarter PO. Box 94343 Riyadh 11693 Saudi Arabia Phone : (0966-1) - 488 2800, 488 2131 ext.120 Fax : (0966-1) - 488 2966 E-mail : atdag-sau@depdag.go.id atdagruhsa@awalnet.net.sa Egypt Indonesian Embassy. 3, Aisha EL Taimoira St. Garden City PO BOX 1661 Cairo 1661, Republic of Egypt Phone : (20-2) - 794 4698,794 7200-9 Fax : (20-2) - 796 2495 E-maii : atdag-egy@depdag.go.id hardaw j ndag@access.com.eg Austria Indonesian Embassy Gustav Tschermak Gasse 5-7 Wina A-1180 Austria Phone : (431) - 476 2341 Fax : (431) - 479 0557 E-mail : atdag-aut@depdag.go.id United Kingdom Indonesian Embassy 38 Grosvenor Square. London W1 k 2HW United Kingdom Phone : 44-20) - 772 909613, 749 97881 Fax : (44-20) - 7945 7022 E-mail : atdag-gbr@depdag.go.id atperdaglondon@aol.com

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Netherlands Indonesian Embassy . 8, Tobias Asserlaan 2517 KC The Hague, The Netherlands Phone : (31) - 703108115 Fax : (31) -7036 43331 E-mail : atdag-nld@depdag.go.id atperdag@indonesia.nl Germany Lehter Strasse 16-17 0-10557 Berlin 53175 Germany Phone : (49-30) - 478 0700 Fax : (49-30) - 478 07209 E-mail : atdag-deu@depdag.go.id budseto@yahoo.com Belgium Indonesian Mission to The European Communities Boulevard de la Woluwe 38 Brussels B-1200, Belgium Phone : (322) - 779 0915 Fax : (322) - 772 8190 E-maii: atdag-bxl@depdag.go.id atperi ndagbxl@ chello.be Italy Indonesian Embassy Via Nomentana, 55 00161 Rome Italy Phone : (0139-6) - 420 0911, 420 09168 Facsimiie : (0129-6) - 488 0280, 420 10428 E-mail: atdag-ita@depdag.go.id lovenatassa@yahoo. com Spain Indonesian Embassy 65, Calle de Agastia Madrid 28043 Spain Phone : (34-91) - 413 0294 Fax : (34-91) - 415 7792 E-mail : atdag-esp@depdag.go.id atperdag@lander.es

Russia Indonesia Embassy . Commercial Attache Office Korovy val7 Ent 3, FI. 8 Apt 76 Moscow 117049, Republic Russia Phone : (7-095) - 238 5281, 238 3014 Fax : (7-095) - 238 5281 E-mail : atdag-rus@depdag.go.id atdag@online.ru United Arab Emirates Indonesia Trade Promotion Center (ITPC) Flat NoA03, ArbitTower, 4th Floor, Baniyas Street, Deira P.O. Box 41664 Dubai U.A.E Phone : (971 4) - 422 78544 Fax : (971 4) - 422 78545 Denmark Oerehoej Aile 1, 2900 Hellerup Copenhagen, Denmark Phone : (45-39) - 624 422, 624 883 (D) Fax : (45-39) - 624 483 E-mail : atdag-dnk@depdag.go.id atperindag-de@mail.dk Canada Indonesian Embassy 55 Parkdale Avenue Ottawa Ontario KIY 1 ES Canada Phone : (613) -7241100 Fax : (613) - 724 7932 E-mail : atdag-can@depdag.go.id budh i@indonesia_ottawa.org Website : www.indonesia_ottawa.org France Indonesian Embassy 47-49 Rue Cortambert Paris 75116 France Phone : (33-1) - 450 302760, 450 44872 Fax : (33-1) - 450 45032 E-mail : atdag-fra@depdag.go.id serdagparis@magic.fr

Switzerland Indonesian Mission to The United Nations and Other International Organizations 16, Rue de Saint Jean Geneva 1203 Switzerland Phone : (0041-22) - 339 7010 Fax : (0041-22) - 339 7025 E-mail : atdag-che@depdag.go.id a Ifons_ptri@hotmail.com alfons-sa mosir@ties.itu.int Singapore 7 Chatsworth Road Singapore 249761 Phone : (65) - 6737 5420, 683 95458 Fax : (65) - 6737 5037, 6735 2027 E-mail : atdag-sgp@depdag.go.id depperindag@paclfic.net.sg Hong Kong Consulate General 127-129 Leighton Road Causeway Bay Hong Kong Phone : (852) - 289 02481, 289 04421 Fax : (852) - 289 50139 E-mail : kondag-hkg@depdag.go.id indaghk@hk.linkage.net hmunandar@hotmail.com United States of America 2020 Massachusetts Avenue, N. W. Washington DC ca 20036 United States of America Phone : (202) - 775 5350, 775 5200 ext. 350 Fax : (202) - 775 5354, 775 5365 E-mail : atdag-usa@depdag.go.id

Indonesian Trade Promotion Center (ITPC)

Osaka ITM 4-J-8, Asia and Pacific Trade Center 2-1-10 Nanko Kita, Suminoe-ku, Osaka 559-0034, Japan Telp. (081-6) 66155350 Fax. (081-6) 66155351 Website: www.itpc.or.jp

Fax. (36-1) 2660572 E-mail: inatrade@itpc-bud.hu Website www.indonesia.hu/itpc

Dubai Arbift Tower 4 Floor # 403, Baniyas street Deira PO.Box 41664, Dubai - UAE Telp. (971-4) 2278544 Fax. (971-4) 2278545 Hp. 971502088423, 97142215670 (Husin) E-mail: itpcdxb@emirates.net.ae, hbagis17@yahoo.com Website: www.itpcdxb.ae Los Angeles 3457, Wilshire Blvd, Suite 101 Los Angeles, Ca 90010, USA Telp. (213) 3877041 Fax. (213) 3877047 Hp. 21353633218 E-mail: itpcla@sbcglobal.net, dody_edward@yahoo.com Website www.itpcla.org

Johannesburg Suite 02/E4, 2ND Floor, Village Walk, Sandton Po Box 2146, RSA Johannesburg X9916 South Africa Telp. (27-11) 8846240 Fax. (27-11) 8846242 E-mail: alidepdag@yahoo.com Sao Paolo Edificio Park Lane Alameda Santos 1787 Conj III - 11 Andar Cerqueira Cesar, Sao Paulo, Brazil 01419-002 Telp. (55-11) 32630472, 35411413 Fax. (55-11) 32538126 Hp. 551184730986 E-mail: itpcsp@itpcsp.org, adisaopaulo@yahoo.com Sydney 60, Pitt Street Level 2nd, Sydney 2000, Australia Telp. (61-2) 92528783 Fax. (61-2) 92528784 Hp. 61447439900 (Fetna) E-mail: itpc-sydney@depdag.go.id fetnayeti@yahoo.com

Milan Via Vittor Pisani, 8, 20124 Milano (MI), Italy Telp. (39-02) 36598182 Fax. (39-02) 36598191 E-mail: mudo@itpc-milan.com, mudo_young@yahoo.com Hamburg Multi Buro Service, Glokengisserwall 17 20095 Hamburg - Germany Telp. (49-40) 33313-333 Fax. (49-40) 33313-377 E-mail: inatrade@itpc-hh.com, posman_fh@yahoo.com

Indonesian Economic and Trade Office

Budapest Bajcsy Zslinszky ut 12, 2nd floor No. 205 Budapest 1051 - Hungary Telp. (36-1) 3176382

Indonesian Economic and Trade Office to Taipei 6F, NO.550, Rui Guang Road, Nelhu District (Twin Head Building) Taipei 114 Taiwan Phone : (886-2) - 875 26170 Fax : (886-2) - 874 23706 E-mail : tukdei-twn@depdag.go.id
For your complete reference on the Republic of Indonesia representative offices world-wide, please kindly access: www.deplu.go.id

Taiwan (a province of China)

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