Contents

1. Executive Summary ..................................................................................... 2 2. Introduction to Assignment ......................................................................... 3 3. Household participate questionnaire for collect information ...................... 4 4. Report the findings of pilot study ................................................................ 8 5. Conclusion.11 5. Recommendations ...................................................................................... 12 6. Annexure .................................................................................................... 13 7. Reference ................................................................................................... 14

1. Executive Summary
In this report have presented questionnaire to understand the attitudes of Sri Lankan households moving towards energy saving electric lamps and alternative power source.
Then I conducted a pilot research on a sample of twenty households and presented analyzed report about my findings.

I attached sample of twenty households questionnaire in to the annexure and I used both open and close ended questions to develop my report. First, I gathered households personal details,

After within 1-9 questions I not only understood present attitudes about electricity payment but also provide sufficient information about attitudes of energy saving LED lamps from them.

Within 10-15 questions, I got impressions from households about alternative power sources and provided positive feedback for wind power generators.

Secondly, I clearly analyzed my findings from my pilot research with households.

Finally, I concluded my report and suggested my final recommendation from my studies.

2. Introduction to Assignment
Electric power is the fundamental need of present Sri Lankan households. The Sri Lanka Electricity Board of Sri Lanka is the hold the monopoly of electricity distribution of the country. Now a day they try to increase charges of their electric bills. Every group of the societies supposes their suggestions about this situation. There is lot of discussions, interviews, going on board now. These rather background us, TAITO Technologies Company is engaged into developing new products for energy saving principles to Sri Lankan households. In this project, I have to ensure the attitudes of Sri Lankan households moving towards energy Saving electric lamps and alternative power Source. Objective - Ensure the attitudes of Sri Lankan households moving towards energy saving Electric lamps and alternative power Source. Our products Energy Saving LED lamps (saves 80% energy over the traditional incandescent) Wind power generators (install to the mains power supply or in combination it. Methodology developing a questionnaire to make sure our objective successfully Finding analyze finding and prepare a report from my pilot report. Finally suggest my recommendation to my company regarding our products.

3. Household participate questionnaire for collect information

(These underlined bullets shown only my explanation not for the households) I used both open ended and close ended question for get answers from households. Gather household information 3.1 Customer Information Name - ..................................................................... Address - . . . Contact Phone - Contact E-mail - .. Do you own or rent your home? 3.2 Questionnaire Get impression of present household electricity bill 1. Do you satisfy with your monthly electricity bill payment? Yes 2. What is reason for your dissatisfaction? .. .. Get suitable solutions from them ( make arrangement to introduce our suggestions ) 3. Can you choose the best solution for this? More energy saving methods Economically consumption Alternative power sources All of above No Own Rent

4. What kind of energy saving lighting is use in your premises? Traditional incandescent lamps Compact fluorescent lamps Energy saving halogen lighting LED (light emitting diode) lamps

5. Do you like to setup more energy saving lighting than usual method? Yes No

6. Do you think saving light consumption will affect to month electricity bill? Yes 7. How could you think like this? .. .. .. Make out additional information, which related to the consumers needs. 8. When you decide to buy a lamp what is the crucial factors you consider? (Tick only three choices) High Luminosity Low Power Consumption A Wide Range of Color Choices Short On / Off Time Dimmable Less Heat Generation Long Lifetime Environmental Friendly Safe Warranty No

 Introduce our solution for energy consumption 9. Will you purchase the new LED lamps, which are law energy consumption than your existing lamps? Definitely May be Sometimes Never

Briefly get present impression about renewable energies from households

10. Do you know what renewable energies are? 11. Which of the following sources do you utilize at home?

Methane Wood Coal Biomass Crude oil Hydroelectric energy Nuclear energy Geothermal energy

Solar power Hydrogen Wind power

 Remind their crucial problem and give positive suggestion

12. Do you like to decrease your expenses for your electricity from renewable alternative power source? Yes No

Make out additional information, which related to the consumers needs.

13. What factors that you generally consider if wind power method will arrive to the market? Safety Durability Reliability Size, shape, color Efficiency Affordability Presenting our product solution for them 14. Will you purchase the safety wind power generators to decrease your monthly electricity payment? Of course Addition information require No After sales services Brand name Made country User friendliness Maintenance cost Warranty

Obtain positive attitude about our method

15. Would you believe alternative power source solution be able to help free us from depending on only the national electricity supply? Yes May be No Dont know

4. Report the findings of pilot study

4.1 households feedback for my questionnaire and explanation 1. Do you satisfy with your monthly electricity bill payment? Yes - none No - 20

Everyone have problem with electricity payment

2. What is reason for your dissatisfaction? Reason increment 5 Government responsible 4 Cannot affordable 11 People know about this situation

3. Can you choose the best solution for this? All of above - 20 People have clear knowledge about these factors 4. What kind of energy saving lighting is use in your premises? Compact fluorescent lamps - 12 Traditional incandescent lamps - 4 Energy saving halogen lighting - 4 LED (light emitting diode) lamps none Good news, we have entire market to introduce our product
5. Do you like to setup more energy saving lighting than usual method?

Yes - 20 6. Do you think saving light consumption will affect to month electricity bill? Yes - 20 Positive outcome for our product

7. How could you think like this?

Usage 9 No idea - 5

Energy Consumption 6 Easy to introduce our methods 8. When you decide to buy a lamp what is the crucial factors you consider? Long Lifetime - 17 Environmental Friendly - 2 Safety - 4 Warranty - 17 Low Power Consumption - 16 We have to more consider above factor when develop a product. 9. Will you purchase the new LED lamps, which are law energy consumption than your existing lamps? Definitely - 16 May be - 2 Majority like to purchase our product 10. Do you know what renewable energies are? Yes 17 No 3 Sometimes - 2

They have knowledge 11. Which of the following sources do you utilize at home? Wood - 19 Coal - 2 Crude oil Solar power 17 Biomass - 3 Hydrogen - 1 Wind power 15

Households have good knowledge about these factors

12. Do you like to decrease your expenses for your electric from renewable alternative power source? Yes - 20 They looking for new techniques, this will be positively affect us. 13. What factors that you generally consider if wind power method will arrive to the market? Durability 14 Size, Shape, color 3 Affordability 14 Brand name 2 Maintenance cost - 11

Safety - 17 Reliability - 5 Efficiency - 6 After sales services - 6 Made country - 4 Warranty 18

These factors help to improve our product 14. Will you purchase the wind power generators to decrease your monthly electricity payment? Of course - 17 Addition information require 3

This is the best time to launch our products. 15. Would you believe alternative power source solution be able to help free us from depending on only the national electricity supply? Yes - 14 May be - 4 No Dont know - 2

Positive declaration for retention of our products.

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5. Conclusion
In this report, I have provided research base method for new product development within customer questionnaire. I have gathered information from sample of twenty households and analyze the report findings. Moreover, I present my explanation about these questions from underlines bulleting points. Both open and close ended question have used to collect information. Within annexure, I attached answered question in this report. First section I took household information, and question 1-9 expressed attitudes of Sri Lankan households moving towards for energy saving electric lamps. Question 10-15 said same attitudes of alternative power source. In second phase, I reported my findings of this study.

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5. Recommendations
According to this study, I think, this is the best opportunity to introduce our product to the market.

In addition, within fulfill households mentioned needs (In question 8, 13) will can easily increase our market share while build long-term relationship with our customers.

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6. Annexure
In This part, I attached my sample of twenty households questionnaire reports.

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7. Reference
7.1 web sites Wikipedia.com

7.2 Books Consumer Behavior, Tenth Edition ( Schiffman, Kanuk and Ramesh Kumar)

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