I.

Title of the Case: ITS IN THE CART

II.

View Point (Person/ Department Responsible for the Action): Marketing Department/ Marketing Head. Responsible for spreading

information about the products and services offered to the market to increase sales performance.

III.

Objective: The objective of this case study about is to lessen the competition among competitors in the food cart business.

IV.

Statement of the Problem: FAST GROWING COMPETITION OF ENTREPRENEURS IN FOOD CART BUSINESS.

V.

Areas of Consideration (S.W.O.T. Analysis): A. Strengths: 1. Ease of set-up and movable within the traffic 2. Manageable by having minimum number of personnel 3. Trademark or Market recognition B. Weaknesses: 1. Less varieties of the food they offer 2. Location or small space 3. Life span of the cart 4. Rental fee C. Opportunities: 1. Learn latest trends 2. Cost-effective D. Threats: 1. Competitors 2. Price war

VI.

Alternative Courses of Action ACA No. 1: Enhance core competencies. Advantage/s: a. Gain competitive advantage. b. Minimize production cost c. Maximize the use of opening and closing hours of shop 1.2 Disadvantage/s: a. Time-Consuming ACA No. 2: Attend or join food cart trade fairs and seminars. 1.1 Advantage/s: a. Better choice of suppliers b. Increase of Managing skills c. Gathered information 1.2 Disadvantage/s: a. Effort b. Time-consuming c. Expenses ACA No. 3: To create or build a mother umbrella of the specific food carts

1.1 Advantage/s:

a. Better management b. Increase sales c. Clustering of food carts d. Low competition

1.2 Disadvantage/s: a. Expensive b. Effort c. Time-consuming d. Building a new organization may result into conflict

VII.

Recommendation

PLAN OF ACTION Alternative course of Action No. 2 Attend or join food cart trade fairs and seminars Administration Department Finance Department Human Resource Marketing Department Department Operation Department

Responsible

in Responsible for the Responsible needed recruiting

in Responsible for Responsible and informing the providing cart resources

in

processing all of the budgeting admin documents for

and tracking all the hiring the expenses

qualified food that business

that

and employees

can be use for the event and asses departments

rest of the food cart transaction that will are needed in the entrepreneurs business. ensuring records through that that And be use before, event not only by about

the the

all during and after the assisting but also information and making sure that pass event. the by guiding the services that will the overall will

entrepreneurs I the be offered in the operations right path of way trade for their business fair/seminar in the near future. which useful increase can function accordingly

department are filed correctly and can be found and referred to if and when they ever necessary. become

and

be properly to make to the event

sales successful.

performance and for other

purposes.

Case Study Summary For many aspiring entrepreneurs starting up a food cart business is a good choice. Its a simple business which only needs a small capital and the ease of setting up. There are estimated 800 different food cart formats here in the Philippines creating more than P1 billion in sales every year from fruit shakes, waffles, rice in a box and others. In a business like this the basic component here is the cart. The food cart minimum capital is P30,000 and increases to P300,000 depends on what type of cart will be produce just like a stainless steel carts with full equipments. From the cart, the next is the location. Location is one of the most important things to be considered in any type of business, if chosen correctly you can recoup your investment easily. Choosing a location is not that easy as it seems, putting your cart in mall food court is not a good idea because the tendency here is there will be a comparison between the food you offer and to your competitors which has more choices of menu. The last thing to be considered is the product-location match, right pricing, and customer retention strategies. Like all businesses, you have to have the right product, at the right price, and the right location to sell it to attract as many customers and keep them coming back. If your location is within or near the school the pricing of your products must be affordable to students on limited allowance. And since it is a school based theres a need to change the menu from time to time to maintain interest on the products.