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Prepared For Created By Pharm 505 mgmt Project Wellness center Rx mbui3@student.touro.edu
Executive Summary
OWNERS AUTHORS ADDRESS PHONE EMAIL FAX This is where you succinctly sell your company. Like your two-minute elevator pitch, this is the one to two pages where you engage the reader and potential investor. What sector are you in? What products/services do you provide? Who is your target audience? What does the future of your industry look like? How is your company scaleable? What are the next steps? Who are the owners of your company? Backgrounds? Experience in sector/business? What motivated you to start your company? Why now? When it comes down to it, the team matters just as much as the product or service, if not more so. Investors want to know your motivation and dedication to your product. This is where you put it. Next, summarize The Ask: How much money are you asking for? How are you going to use that money? How it will make your business profitable? (Which essentially gets into how and when you will pay it back)
Mission Statement
GOAL: The desired end result OBJECTIVES: The steps you will take to reach that goal. CUSTOMERS: This is where you first talk about the status of your industry. What segment of the industry are you targeting? INDUSTRY: What is special about the industry? What short- and long-term changes do you see in the industry? How can your company react to these changes? STRENGTHS: What makes your company so great? (Hint: investors especially want solid teams.) STATUS OF OWNERSHIP: This is your legal status: corporation, LLC (limited liability corporation), sole proprietorship, partnership, etc. You may want to explain why you chose this legal status.
(Designs and technical data should be pushed to an addendum.) What gives your product/service a market edge? Feel free to use an example that displays particular success or where what you are selling is unique. List here pricing for your product or fees for your service. PART II: Get into the features and benefits of each of your products or services. Break down the features and describe what service they provide.
Marketing Plan
This is where you place all that research -- statistics about your sector, etc. Show that you know your audience. This should be a blend of sharing stories from your business experience and providing second-hand research from reputable sources. Who are your main competitors? Then make it a bit more about you. What are the growth opportunities for a business of your size? What kind of presence do you have in the market already? How will you increase that? PART I: Talk about your customers -- be specific about your target demographic/s, B2B?, B2C?. Then explain how you are reaching them: how you will sell your product/service. PART II: The competition. Who are your direct competitors? Indirect? This is where you show better than anything your market place. What is your advantage over them? PART III: Your niche: briefly describe what particular audience you attract and how you fit in your special part of the market -- what separates you from the competition? PART IV: How do you get the word out of your company to that niche? What is your distribution channel? PART V: Promotion -- How do you advertise now? How do you plan to expand your name? How much of your budget goes/will go to marketing? How will this retain current clients? Attract new ones? PART VI: Image/message -- now that youve stated how you will advertise, What will you advertise? Describe your company in the way you want your customers to see it as.
Operations Plan
Your day-to-day. Who does what, when. If you are selling products -- who produces them where? Explain methods of production, raw materials, costs, etc Location -- for either service or product, where do you work out of? (Be specific, with dimensions, cost of utilities etc.) Transportation -- how do you get your product to your clients? third-party store? Legal requirements -- Do you need permits? licenses? etc. What are the regulations you follow? Work with unions? etc. Personnel -- Describe the type of positions you already have, plus what you may need to expand on.
Inventory -- Do you keep things in stock? Where? How much does that cost? What is the value of it? Providers/Suppliers -- Who do you lease work out to? List names, addresses, websites. Timing for Accounts Receivable/Accounts Payable -- Investors want to know about anything that could keep them from making a quick profit.
Management Organization
Depending on the size of your company, you may choose to either create a hierarchical chart and/or to simply list your staff. Include a list of all your positions and employee names. Put credentials like CVs/Resumes, etc in the Addendum. Board of Directors Advisors Accountants, Lawyers, etc Staff/Consultants
Spreadsheets Template
Download here for Excel spreadsheets for Cash Flow, Profit/Loss Analysis, Profit/Loss Graph, and the Break-Even Analysis, and download here for samples of each of the charts. Continue to the next pages to take
advantage more examples and explanations of how to create each chart that's crucial to your business plan.
Cash Received is a section where someone would record all the cash inflow from different activities like operating or financial. Cash outflows are recorded in Expenditures. Both of these sections are summed in the subtotals: (=SUBTOTAL(109,CashReceivedB)). 109 specifies the function that should be done by the subtotal, other could be used too, such as averaging; there are numbers from 1 to 11.
With these two sections it is easy to find: Net Cash Flow = Cash inflow Cash outflow. I also added two sections, which show how much money was in the beginning of the month, and how much is available at the end. That cash balance from previous month is transferred to the next month Cash Available section.
Sparklines:
Overview is done with Sparklines. Select the cell where you would want to see the graph then Insert -> Sparklines. The window will pop up where you can choose the data to be shown.
To customize the graph, click on one of them and the ribbon will show up, where you can choose different styles of presentation.
Since the charts reference the same cells in the profit/loss analysis spreadsheet, updates in that table will automatically be reflected on the graph.
In this part, the goal is to find current products sales mix, which will be used in the analysis. You need to input the price and number of units sold/services provided. Sales mix % is then found for each product. These numbers should be transferred by hand to the second table.
Break-Even Analysis:
Formulas: Contribution Margin Per Unit = Price per Unit Variable Cost Per Unit Average CM per Unit = CM per Product 1 * Sales Mix % Product 1 + CM per Product 2 * Sales Mix % Product 2+ Break-Even number of Units to Sell = Fixed Costs / Average CM per Unit. *This is the total number of all products, to find how many units of each product you need to sell: B-E units of Product 1 = (Fixed Cost / Average CM per Unit) * Sales Mix of Product 1 Product Sales in $ = B-E units of Product 1 * Price This table is useful to quickly assess how different scenarios would affect the break-even points. You can copy the analysis table and paste it right next to each other for easier comparison.
Addendum
Here is where you add extra information, including but not limited to: -- less interesting information, that someone might like to know (positive, of course) -- graphs, technical drawings, etc -- citations: sometimes you may include a statistic in your proposal, about your industry, your competitive market, etc., but you must cite it. -- business studies
-- city plans, office plans -- list of assets for collateral; financial backgrounds of key investors -- CVs/resumes, credentials of key players -- key collaborators, etc
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