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WASTE = FOOD

A Film by Rob van Hattum Produced by Icarus Films

2007

INTELLIGENT PRODUCT SYSTEMS

INTELLIGENT PRODUCT SYSTEMS • Michael Braungart , German ecological chemist • William McDonough , American architect

Michael Braungart, German ecological chemist

William McDonough, American architect

Cradle to cradle

Should look at waste as food for growth

Design everything to be a nutrient so that there is no waste

Everything in biology should go back to soil safely

UPCYCLE, NOT RECYCLE

When things are recycled, the materials is often down cycled and lose quality

Cradle to cradle book made of plastic that can be melted into more books

The plastic does not need to be down cycled to be reused

The ink melts away when it is heated

ROHNER TEXTILE

SWITZERLAND

Wanted to burn their waste but couldn’t because the dyes they use was too toxic

Searched for dyes that were safe for the environment

Now turn their textile waste into felt to protect strawberry fields in the winter

Completely biodegradable

• Now turn their textile waste into felt to protect strawberry fields in the winter •

NIKE

BEAVERTON, OR

No waste goal by 2020

Reuse a shoe program

OR • No waste goal by 2020 • Reuse a shoe program • Design shoes so

Design shoes so that it is easy to take apart

Rubber used to build tracks and sport surfaces

Nike Considered - new shoe made with natural hemp and materials, minimal adhesives, and no foam or backing

HERMAN MILLER

ZEELAND, MI

Greenhouse Assembly Hall

Building that respects the individual

Natural light, good air quality

Building should form a part of nature

Workers - more positive and productive

Natural light, good air quality • Building should form a part of nature • Workers -

FORD - ROUGE PLANT

DETROIT, MI

In 2000, Ford renovated their most toxic plant

Wanted to create a site where you would be happy to have your children play

Industrial Natural Park

toxic plant • Wanted to create a site where you would be happy to have your

BEIJING

400 million people will be in new housing in 12 years

Using convention brick will destroy 25% of farmland and burn a lot of coal

Building 6 new cradle to cradle cities in rural areas

Hoping to encourage people to stay in rural areas to stop the growth of urban regions.

cradle cities in rural areas • Hoping to encourage people to stay in rural areas to

EMOTIONAL DESIGN

The design has to have an emotional component

Design a system to love all species for all time

We must be supportive of other species

Don’t want to just be less bad

Destroying a little less does not protect anything

CHANGE

If we have a new consumer then the revolution can begin

If 5% of the population can question current methods then we can generate enough momentum to make changes

can begin • If 5% of the population can question current methods then we can generate
can begin • If 5% of the population can question current methods then we can generate
how our obsession with stuff is trashing the planet, our communities, and our health -

how our obsession with stuff is trashing the planet, our communities, and our health - and a vision for change

by Annie Leonard

MATERIALS OF ECONOMY

MATERIALS OF ECONOMY

GOVERNMENT LOOKS OUT FOR CORPORATION

GOVERNMENT LOOKS OUT FOR CORPORATION

RUNNING OUT OF RESOURCES

RUNNING OUT OF RESOURCES

TOXINS ADDED IN PRODUCTION

TOXINS ADDED IN PRODUCTION

WORKERS EXPOSED TO TOXINS

WORKERS EXPOSED TO TOXINS

EXTERNALIZING THE COST

EXTERNALIZING THE COST

CONSUMPTION

CONSUMPTION
CONSUMPTION

RAMP UP ECONOMY AFTER WWII

RAMP UP ECONOMY AFTER WWII
RAMP UP ECONOMY AFTER WWII

PLANNED OBSOLESCENCE

PLANNED OBSOLESCENCE

PERCEIVED OBSOLESCENCE

PERCEIVED OBSOLESCENCE

UNHAPPINESS CYCLE

UNHAPPINESS CYCLE

DISPOSAL

DISPOSAL

INTERVENTION

INTERVENTION