“A STUDY OF CONSUMER’S PREFERENCE AND

SATISFACTION
TOWARDS VARIOUS CELL PHONE SERVICE PROVIDES”
QUESTIONNAIRE
1. Name:
2. Sex: a. Male b. Female
3. Age: a. Up to 20 yrs b.21-30 yrs
4. Marital Status: a. Married b. Unmarried
5. Educational Qualification
a. Up to Hs b. Graduation c. Professional
d. Others ____________________________(Pals Specify)
6. Occupation:
a. Business b. Professional c. Employee
d.Homemaker e.Student f. Others
7. Family income (P/m):
a. > Rs.5, 000/- b. Rs. 5,000/- to 10,000/-
c. Rs. 10,000/- to 15,000/- d. < Rs. 15, 000/-
8. Which cell phone (Service Provider) do you possess?
a. Aircel b. Airtel c. BSNL d. Reliance
e.TATAIndicom f.Vodafone g. Others
9. Who influenced you to by the particular cell phone service
provider ?
a. Family Member b. Neighbours c. Relations d. Friends
e.Advertisementf. d. Dealers g. Others
10. Why do you buy the cell phones ?
a. For business b. For personal
11. Which type of scheme is most preferable by you ?
a. Period b. Postpaid
12. If you have postpaid / prepaid connection mention
scheme Name &
Monthly rental charges ?
______________________________________________________
13. Are you used Cell Phone (Service Provider) mainly for
a. Incoming b. Outgoing c. Both d. SMS Messaging
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14. Are you aware of the following details relating in your
connection ?
(Pre / Postpaid connection)
S. No Aware Neutral Unaware
a. Scheme
b. Balance of Talk charges
c. Periodical offers
d. Call waiting & Call
Diverting option
e. Modes of payment
15. Are you influenced by the following factors relating in
your
connection ?
S. No Aware Neutral Unaware
a. Monthly rental charges
b. Charges for cell phones
to land lines
c. Signal of tower Networking
d. Cost of scheme
e. Incoming (in days)
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f. Number of outgoings calls
g. Outgoings call charges
16. What factor influenced you to decide your Cell Phones
service ?
a. Deposit amount
b. Brand Image
c. Availability
d. Credit facility for your connection
e. Customer care service
f. Service charges
17. Satisfaction about the particular cell phone service
provider ?
Highly
Satisfacotry
Satisfactory
Non-
Satisfacotry
a. Price
b. Performance
c. Capacity
d. After sales service
e. Easy Process
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f. Schemes
g. Various Facilities
h. Periodical Offers
i. Modes of Payment
j. Out going call
Charges
18. Do you face any difficulty in your cell phone connection ?
a. Yes b. No
19. If yes, please point out the problem ?
a. Coverage b. Service c. Clarity
d. Network busy d. Others
20. You consider mobile as a
a. Necessity b. Status c. Luxury
d. Compulsion
21. What is your valuable suggestion / opinion about your
cell
phone service provider ?
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