A SUMMER TRAINING PROJECT REPORT ON TRAINING & DEVELOPMENT AT

Jiwaji University, Gwalior

In partial fulfillment for the degree of Master of Business Administration (2012-14)

SUPERVISED BY Mr. Pankaj Sharma Director SUBMITTED BY Ankita Jain (HRM) File No.: 2991 MBA: 3rd Sem SUBMITTED TO Mr. Krishn Gopal Sharma Faculty of Management

BVM COLLEGE OF EDUCATION MANAGEMENT

Yamuna Nagar, Darpan Colony Thatipur, Gwalior

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DECLARATION:
It is hereby declared that the Summer Training Report entitled Training & Development has been prepared as the part for the completion of the degree of masters of business administration from BVM College of Management Education and it is based on the original research work and will be used only for the academic purpose. It will not be produced in any condition as a source of information to an industry.

Date: Wednesday 25th Sep, 13 Place: Gwalior

Name: Ankita Jain MBA 3rd Sem

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ACKNOWLEDGEMENT:

It is privilege to express my gratitude & sincere thanks to BVM College of Management Education; Gwalior has given us the opportunity to summer training report on the topic TRAINING & DEVELOPMENT. I am thankful to Mrs. Savita Singh (chair person), Mr. Manoj S. Kushwah (Director), Prof. A.K. Saxena (Director Academic), Dr. Smriti Singh (HOD) and faculty guide Mr. Krishngopal Sharma (Faculty of Management) for her valuable guidance and support throughout report preparation. I would also like to thank MR. PANKAJ SHARMA (DIRECTOR).

I sincerely thank computer laboratory in-charge and library staff for their timely co-operation.

I would also like to thank to all people who directly or indirectly helped to complete the report.

(Signature)

Ankita Jain

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PREFACE:

As the part of my MBA curriculum I was required to go undergo Research Report in a business organization for six weeks. I approached PULSE ENTERTAINMENT & EVENTS PVT, LTD. GWALIOR, for this purpose and got an opportunity to get training from MR. PANKAJ SHARMA (DIRECTOR) who readily agreed to extend his cooperation.

The project was assigned to me by the organization. The topic of my project was TRAINING & DEVELOPMENT. In this record, I have put my best efforts to compile the data to the highest level of accuracy and give my views to the best of my judgment.

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CERTIFICATE OF FACULTY GUIDE

This is to certify that MISS ANKITA JAIN student of MBA 3rd Semester programme has completed his/her summer training of 45 days prepared this report under my guidance. (TRAINING & DEVELOPMENT OF PULSE ENTERTAINMENT & EVENTS PVT. LTD.).

Date:

Mr. Krishngopal Sharma

Place:

(Faculty of Management)

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Table of Contents:

TOPIC 1 Chapter 1. INTRODUCTION OF THE COMPANY 1.1 History of the organization & its objectives 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 Organization Structure Financial Performance Personnel Policies Product and Operations Layout and Quality Control Marketing Strength and Weakness Special Points

PAGE NO.

2 Chapter 2. RESEARCH METHODOLOGY 2.1 Introduction of the Topic 2.2 The Study and Its Objectives 2.3 The Sample 2.4 The Tools 2.4.1 for Data Collection 2.4.2 for Data Analysis Chapter 3. FINDINGS & INTERPRETATION Chapter 4. IMPLICATIONS & SUGGESTIONS Chapter 5. CONCLUSION REFERENCES ANNEXURE

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COMPANY PROFILE

At PULSE ENTERTAINMENT AND EVENTS we promise to deliver an event that your guests will remember long after it ends. Pulse entertainments and events Pvt. Ltd. offers exhaustive services for managing all your event requirements. Whether its a private or business function, a small gathering of friends or a gala for thousands, we will work with u to create a beautiful and unique experience. With a dedicated team of professionals and alliances with versatile artists, we will travel with you the extra mile to give your special occasions that very special glitter. We can arrange as many or as few services as you need, on time and within your budget. With our presence in India, we can help with expert advice on site location, logistics, creative decor, stage, sound, light, artists and guest hospitality. We also have alliances with excellent caterers to ensure your guests return with a memorable taste. With our creative and energetic Entertainers, we can sure liven up all your occasions and make them into beautiful memories. Need something different? No problem we will scour our many sources to find it. Our creative visualizer can help you visualize your special moments with clarity and execute them with perfection. Pulse entertainment and events specializes in arranging Wedding Management, Birthday parties, Theme parties, Artist Management, School and College Events, and Corporate Events many more. We also are making endeavors into product launch, brand promotions and Celebrity Management. With our varied services and specialties, you can trust us to make your events an everlasting recollection. Our clients include some of the most prestigious businessmen from Gwalior and surrounding areas. We continue to work with the Taj Group of Hotels at several locations on different occasions. We are the official event managers for a number of schools and colleges in our operating zones. While there are a number of event management companies but Pulse Entertainments and Events stands out of the crowd. We are the One-Stop- Shop for all your requirements. We have evolved into an advanced event management company and we have all the resources to transform your imagination into reality. We are the One-Stop- Shop for all your requirements. An ISO 9001:2008 certified company. Entertainment is the leading Event Management Company was established in 1998 with a multi divisional infrastructure. We are in the industry for almost 15 years and have strong direct association with the all fields of talent. We have PPL (Phonographic Performance license).

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BOARD OF DIRECTORS

MR. PANKAJ SHARMA MRS. SHEETAL SHARMA MR. DEEPAK JADON

DEPARTMENT HEAD
Mr. Pankaj Sharma (Director of Pulse Entertainment & Events Pvt. Ltd., Gwalior), Email-ID: pulsedirector@gmail.com OR eventspulse@yahoo.co.in.

CONTACT DETAILS
Address Telephone Email Web : : : : 2nd Floor Star Plaza, Above Muthoot Finance, Old High Court Road Lashkar, Gwalior 474001 +91 0751 4012708/ 709, +91 9300435352 eventspulse@yahoo.co.in www.pulseevent.org

BEST PRACTICES IN PULSE ENTERTAINMENT & EVENTS PVT. LTD.

Work Environment Excellent planning and Organization Quality Standards Technical pool of Quality Professional On time and on budget delivery Value for money Unbeatable team strength Varied industry experience Pleasing client services Step by step support Full or partial administrative support

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MANAGEMENT PROFILE
MARKETING HEAD H. R. HEAD ADMIN HEAD PRODUCTION HEAD REGISTERED OFFICE : : : : : Mr. Pankaj Sharma Mrs. SHEETAL SHARMA Mrs. AARTI WALIMBE MR. DEEPAK JADON Pulse Entertainment & Events Pvt. Ltd. 2nd Floor, Star Plaza, Old High Court Road Lashkar, Gwalior (M. P.) - 474001

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OBJECTIVES OF THE COMPANY

VISION :

Pulse a rhythmic recurrence of energizing events that makes us feel alive. Pulse Entertainment and Events Pvt. Ltd. has been the pulse of the city and has clocked so many moments for the city to feel alive. We have a vision- To make every occasion of your personal, social, and corporate lives into beautiful everlasting memories. Pulse has gone to great lengths to ensure the success of all your expressions and that your family, friends or clients enjoy every moment without the least bit of bother. Pulse endeavors to be your guiding light for managing all your occasions or events.

MISSION
Establish ourselves as the first choice of our employee, customer & vendor in the Entertainment field of Central India

GROWTH:
To ensure a steady growth by enhancing the competitive edge of Pulse Entertainment & Events Pvt. Ltd. in existing businesses, new areas and national operations.

PROFITABILITY:
To provide a reasonable & adequate return on capital employed, primarily through improvement in operational efficiency, capacity utilization & productivity and generate adequate internal resources to finance the companys growth.

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CUSTOMER FOCUS:
To build a high degree of customer confidence by providing increased value for his money through internationals standards of products quality, performance and superior customer services.

PEOPLE ORIENTATION
To enable each employee to achieve his potential, improve his capabilities, perceive his role & responsibilities and participate & contribute positively to the growth and success of the Company. To invest in human resources continuously and be alive to their needs.

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ORGANIZATION STRUCTURE

Pulse Entertainment & Events Pvt. Ltd.

Pankaj Sharma (Director)

Sheetal Sharma (R&D & HR Manager)

Deepak Jadon (Production Manager)

Jitendra Jain (Accountant)

Aarti Walimbe (Admin Manager)

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FINANCIAL PERFORMANCE
Particulars INCOME Sales Less excise duty Other income Increase or decrease in stocks Schedule 31st march 2012 31st march 2011

EXPENDITURE Raw material consumed Purchase of finished goods Manufacturing expenses Payments provisions for employees Selling distribution Administration other expenses Interest Depreciation (schedule)

Profit before tax fringe benefit tax Profit/loss (carries to )

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BALANCE SHEET
Particulars SOURCES OF FUNDS Head office Loan funds Secured loan Total loans APPLICATIONS OF FUNDS FIXED ASSETS Gross block Depreciation Net block Add; CWIP Current assets, loan and Inventories Sundry debtors Schedule 31st march 2012 31st march2011

Loans and advances

Less current liabilities Total ACC. POLICIES & NOTES ON ACCONTS

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RECRUITMENT PROCESS
Recruitment refers to the process of attracting, screening, and selecting qualified people for a job. For some components of the recruitment process, mid- and large-size organizations often retain professional recruiters or outsource some of the process to recruitment agencies. The stages in recruitment include sourcing candidates by advertising or other methods, screening potential candidates using tests and/or interviews, selecting candidates based on the results of the tests and/or interviews, and on-boarding to ensure the candidate is able to fulfill their new role effectively. The recruitment and selection is the major function of the human resource department and recruitment process is the first step towards creating the competitive strength and the strategic advantage for the organizations. Recruitment process involves a systematic procedure from sourcing the candidates to arranging and conducting the interviews and requires many resources and time. A general recruitment process is as follows:

1. Identifying the vacancy: The recruitment process begins with the human resource
department receiving requisitions for recruitment from any department of the company. These contain: Posts to be filled Number of persons Duties to be performed Qualifications required

2. Preparing the job description and person specification. 3. Locating and developing the sources of required number and type of employees
(Advertising etc).

4. Short-listing and identifying the prospective employee with required characteristics. 5. Arranging the interviews with the selected candidates. 6. Conducting the interview and decision making

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RECENT TREND IN RECRUITMENT-OUTSOURCINGIn India, the HR processes are being outsourced from more than a decade now. A company may draw required personnel from outsourcing firms. The outsourcing firms help the organization by the initial screening of the candidates according to the needs of the organization and creating a suitable pool of talent for the final selection by the organization. Outsourcing firms develop their human resource pool by employing people for them and make available personnel to various companies as per their needs. In turn, the outsourcing firms or the intermediaries charge the organizations for their services. Advantages of outsourcing are: 1. Company need not plan for human resources much in advance. 2. Value creation, operational flexibility and competitive advantage 3. Turning the management's focus to strategic level processes of HRM 4. Company is free from salary negotiations, weeding the unsuitable resumes/candidates. 5. Company can save a lot of its resources and time Therefore, Pulse Entertainment & Events Pvt. Ltd. has done recruitment and selection through references.

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PERSONNEL POLICIES

1. Regular attendance is essential. 2. Weekly meeting on Monday with last week reports & next week planning. 3. Employees are paid on the 10th to 15th of each month. Especially on Sunday. 4. Every employee has a responsibility to neat & clean own table before going to home. 5. T-shirt & card is compulsory during events otherwise company will be charge fine of Rs. 100/-. Do not transfer your work to anyone in office. 6. Phone uses only Rs. 200 of CUG and other personal uses (Please specify). 7. The office timings are 10:30 am onward. Lunch break is of half an hour between 2.00 pm 3.00 pm. Employee should maintain the punctuality of timings. Persons who are consistently late may be subject to salary cuts. After two late fine Rs. 500/- per day.

8. Minimum 3 month of probation period from date of Joining, no leave is allowed during probation period.

9. If the employee is getting late then he has to give prior intimation to management or manager stating the reason.

10. If a candidate wants any leave from the company then he/ she has to give the management or the director whichever is applicable at least a week prior notice. In case of emergencies the office should be intimated at the earliest. Without application fine Rs. 500/- per day

11. Employees are expected to report to work as scheduled and on time after discussion with Pankaj Sir. If it is impossible to report for work as scheduled, employees must call their management or manager otherwise company will charge fine of Rs. 50/-.

12. Target is compulsory then 80% otherwise salary cuts after target achieve or above are good incentive or profit.

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13. The employees are not allowed to use mobiles, phones, personal emails, messengers and chat applications during office hours (if not urgent).

14. The company will reimburse employees for expense which are directly business related to include: travel expenses, office supplies, and mileage incurred while traveling on business. Employees must submit receipts for all expenses at the month of end with salary.

15. The Company maintains a business casual working environment. All employees should use discretion in wearing attire that is appropriate for the office and customer interaction.

16. In case you want leave the job then you should give at least 3 month notice period and clear all dues before leave. Otherwise you have to pay 3 month salaries in advance.

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PRODUCT AND OPERATIONS

Event Management Services Corporate Events Dealer Meet Product launch Conference & Seminars Corporate parties Theme Event Promotional Activity Award Function Team Building Corporate Tour Manpower Wedding Management Wedding & Destination Wedding Ladies Sangeet Ring Ceremony Anniversary Theme Parties Jagran/ Mata ki Chowki/ Bhajan Sandhya Theme Decoration Doli/ Palki Varmala Theme Brand Promotions Advertising Services TV Ads Print Ads FM Radio Bulk SMS E-mail Marketing Marketing Services Market research Customer interactive programmes Public events & sponsorship Brand Promotions Product development Manpower Outdoor Promotion Road show Hoarding Canopy Display Leaflet distributions Outdoor signage Kiosks Installation Human banner Mall promotion Data collection Conference/ Exhibitions Venue management Exhibition designing Designing & Fabrication of Complete Stall Complete solution of branding & promotion Product display Press Conference Media Coverage Host/ Hostesses Interrelated Services DJs, Sound & Light Stage Setup Decoration (Balloon/ Fabric) Blaster & Fireworks Gifts Distribution Summer workshop Graphic Designing & Multimedia AV Equipments Catering services Florists Public Relation Training Programmes Invitation card designing & distribution School & College Annual Function Photography & Videography Artist Management Bollywood Celebrities TV Celebrities Reality Show Singers, Dancers & Performers Singers (Celeb / NonCeleb) Standup Comedians / Laughter Artistes / Mimicry Artistes / Look a-likes. Sports Celebrities Rock, Jazz & Fusion Bands Dance Troupe Item Performer (Celeb / Non-Celeb) Russian Performer Emcees / RJs / DJS /

Shows Talent Show Fashion Show Laser Show Live Show Star Night Musical Show Magic Show Cultural Show Orchestra Award Show Band Show

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MARKETING
Marketing is the process whereby society, to supply its consumption needs, evolves distributive systems composed of participants, who, interacting under constraints - technical (economic) and ethical (social) - create the transactions or flows which resolve market separations and result in exchange and consumption.

AREA OF OPERATION
Corporate Events Promotions & BTL Activities Wedding Management Exhibition & Fairs Artist Management

This service range is well known. Its services has differentiated itself as a power of entertainment industry.

COMPETITORS OF Pulse Entertainment & Events Pvt. Ltd. MARKET SHARE OF Pulse Entertainment
Events, which enjoyed second largest share of the over the counter (OTC) segment with a nearly 20 per cent market share, targeted a 20 per cent growth in the coming years. Events earned 30 per cent from export and 70 per cent from local sales.

ADVERTISING & SALES PROMOTION

Advertising is the dissemination of information by non-personal means through paid where the source is the sponsoring organization. Sales promotion is the dissemination of information through a wide variety of activities other than personal selling, advertising and publicity which stimulate consumer purchasing and effectiveness. Pulse Entertainment advertise through following Newspapers and magazines; Television broadcasts; Through press releases; Circular of all kinds, (whether distributed by mail, by person or by inserts in packages); media

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STRENGTH AND WEAKNESSES OF PULSE ENTERTAINMENT

STRENGTH/ OPPORTUNITIES:
The growth for Pulse Entertainment in the coming years is likely to be fuelled by the following factors: Continued effort to increase low cost deposit would ensure improvement and hence earnings. Growing events & entertainment thrust would lead to higher business growth. Strong economic growth would generate higher demand for events to higher corporate demand for promotion & BTL activities.

WEAKNESS/ THREATS:
The risks that could ensue to PULSE in time to come are as under: PULSE is currently offering at lowest services. Insufficient capital may restrict the growth prospects of the bank going forward. Stiff competition, especially in the corporate & educational segment, could impact event growth of PULSE and hence slowdown in earnings growth.

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TRAINING & DEVELOPMENT

Employee training is a specialized function and is one of the fundamental operative function of Human Resource Management. According to Flippo Training is the act of increasing the knowledge and skill of an employee for doing a particular job. It is a short-term educational process and utilizing a systematic and organized procedure by which employees learn technical knowledge and skills for a definite purpose. Training refers to the organizations efforts to improve an individuals ability to perform a job or organizational role. It can be define d as a learning experience in which it seeks a relative permanent change in an individual that would improve his ability to perform the job.

DIFFERENCE BETWEEN TRAINING AND DEVELOPMENT

Training and development go hand in hand and are often used synonymously but there is a difference between them. Training is the process of learning a sequence of programmed behavior. It is an application of knowledge. It gives people an awareness of the rules and procedures to guide their behavior. It intends to improve their performance on the current job and prepares them for an intended job.

Development is a related process. It covers not only those activities, which improve job performance, but also those, which bring about growth of the personality. It helps individual in the progress towards maturity and actualization of potential capabilities so that they can become not only good employees but better human beings

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NEED FOR TRAINING

To impart to the new entrants the basic knowledge and skills they need for definite tasks. To assist employed to function more effectively in third present positions by exposing them to news concepts. To build a line of competent people and prepare them to occupy more responsible positions. To reduce the supervision time, wastage and spoilage of near material. To reduce the defects and minimize the industrial accidents. To ensure the economical output of the required quality To prevent obsolesce To promote individual and collective morale, responsibility and cooperative attitudes etc.

TYPES OF TRAINING
Training is required for several purposes. Accordingly training programmes may be of the following types. 1. Orientation Training 2. Job Training 3. Safety Training
4. Promotional Training 5. Refresher Training

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OBJECTIVES OF THE STUDY

To understand the effectiveness of Training & Development. To Summaries the developments in the field of Training & Development. To enhance the ability of the Training & Development. To leverage and absorb new and emerging opportunity and challenges in the business horizons. To enhance the efficiency of Training & Development.

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INTRODUCTION TO EVENT MANAGEMENT

Events are occurrence designed for marketing interests. - Philip Kotler Event management generally means conceptualizing, meticulous planning, organizing and finally executing an event. It is a set plan involving networking of a multimedia package, thereby achieving the clients objectives and justifying their needs for associating with events. Events can bring community together for purpose of fundraising, change a town or citys image, expand its trade, stimulate its economy, help companies to market and introduce its product and also for the entertainment of society. Not only do events enhance the quality of our life, they can provide significant economic benefits. Events require a high degree of planning, a range of skills, a lot of energy and funds.

KEYS TO SUCCESSFUL EVENTS:

ORGANIZATION Co-operation Event Management in India is in nascent condition till date it has achieved only a stature of sector. Still its treated as a part of entertainment industry. The size of this sector was mere Rs. 580 Cr in financial year 2003. The future of this sector is very bright and its expected that it will grow with a growth rate of 15% to 25% and will touch the turnover of Rs. 1400 Cr in year 2008. The industry is highly concentrated, the top four players occupies as much as 95% of market share. The top four players are big MNCs, any Indian player has not achieved such size and proficiency. The top four players are: YS Events & Promos UX Events & Media R2S Events & Solutions

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Corporate Events Conferences Corporate Celebrations

[

Glamour Events Celebrity Appearance Fashion Shows Music Concerts and entertainment shows Brand Events Promotion and management of Brands Televised Events Events specially created for television channels Sports Events Focused around a sporting event Concept Events (Theme Based Events) Concept conceived by Event Management Company Hybrid Events Mixture of two or more of the above Others Talent Banks High Profile Weddings, Dance Parties

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ACTIVITIES IN EVENT MANAGEMENT

PRE-EVENT ACTIVITIES Events typically have a team based environment and a project type of organization structure. Thus, responsibilities are assigned to the relevant staff members in the team for the Event. Coordination of arrangements required is divided among the team members. Once the preliminary discussions are over, and the final concept sold to the client, the very first step creative conceptualizes works on the designing. Then the Project manager prepares a thorough schedule after understanding the critical steps ad issues involved in that particular event. External agencies such as architects and engineering contractors may be consulted at this stage to understand feasibility of planned concepts. Most event management companies have experienced production managers who understand the feasibility of planned concepts. Then the project manager draws up a cash flow statement, a budget statement and arranges budget allocation for the event.

EVENT PLANNING
The first and foremost thing to do while planning an event is to know about the client's expectations. When a client first approaches you for assigning a task, sit with him and find out what he wants and how he wants it. Keep in mind the fact that the client has a very hazy idea of what he wants. He expects you to change that hazy idea into a reality. So you first need to strike a good rapport with him. Once you know his expectations you can start giving your inputs. Since you are a professional event planner he is bound to believe that you have a better knowledge about these things and will respect your judgment.

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EVENT MARKETING
An event is a live multimedia package with a preconceived concept, customized or modified to achieve the clients objective of reaching out and suitably influencing the sharply defined, specially gathered target audience by providing a complete sensual experience and an avenue for two-way interaction.

EVENTS

REACH

LIVE INTERACTION

Right
Communication

WITH

Live Audience

CREATES

Desired Impact

from the client

Fig: Events Definition In-Short This is a diagrammatic representation of the above definition. From the model it is evident that an event is a package so organized has to provide, reach and live interaction between the target audience and the client to achieve the desired impact. Event marketing involves canvassing for clients and arranging feedback for the creative concepts during and after the concept initiation so as to arrive at a customized package for the client, keeping the brand values and target audience in mind. Marketing plays an important role in pricing and negotiations as well as identifying opportunities to define and retain event properties by gathering marketing intelligence with regard to pricing, timing etc.

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RESEARCH OBJECTIVE
The main objective of my study is to find the main strategies, policies used & various Training & Development activities of Event industry in Gwalior sector.

The methodology followed for the research:

Primary research detailed discussions with event management firms and the corporate clients. Subsequent additions were made to the interview schedule to suit the specific events under study.

The secondary information was gathered from various marketing journals and books on event marketing, sales promotions and publicity. Daily newspaper reading in order to keep track of various kinds of events also proved helpful.

The information gathered was studied and analyzed. It reveled certain issues in event marketing which need further attention and some suggestions have been given to make the Event Marketing industry more effective in order to utilize its full potential and be mutually beneficial for the Event Marketing agency, the Corporate and the customer

Primary Sources The methodology followed for the research: Primary research detailed discussions with event management firms and the corporate clients. Subsequent additions were made to the interview schedule to suit the specific events under study. Secondary Sources The Secondary data are those, which have already been collected and being processed through the statistical process.

The secondary information was gathered from various marketing journals and books on event marketing, sales promotions and publicity. Daily newspaper reading in order to keep track of various kinds of events also proved helpful.

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Official website of companies www.uxevents.in www.r2sevents.in www.ysevents.in Other sites such as Search engine of Google www.eventmanagement.in www.yahoo.com www.scribd.com www.juliasilvers.com/embok.htm & other sites Search engine of Google Magazines such as Events in India, Advertising & Marketing. Reports in newspaper etc

NEED OF THE PROJECT The need of the project is to study and analyses certain issues in event marketing and event management, which need further attention. And some suggestions have been given to make the Event Marketing and event management industry more effective in order to utilize its full potential and serve the objective of an event and be mutually beneficial for the Event agency, the Corporate and the customer.

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RESEARCH METHODOLOGY
3.1 RESEARCH DESIGN
A research design is purely and simply the framework or plan for a study that guides the collection and analysis of the data. The function of research design is to ensure that the required data are collected accurately and economically. The Research design used in the study was descriptive research design. The descriptive study portrays the characteristics of a group or an individual or situation.

3.2 SAMPLING TECHNIQUE

The sampling technique used in this study is Stratified sampling.

3.3 SAMPLE SIZE

The sample size used in this study is 5. The universe of the study includes employees. The total number of employee are 5.

3.4 DATA COLLECTION METHOD Based on the nature and purpose of study there are various modes of data collection. Data sources can be classified into two categories namely primary and secondary sources. Primary data: The primary data are collected from structured form of questionnaire. The questionnaire consists of multiple choices. Secondary data: The secondary data are collected through company records and journals 3.5 DATA TOOLS Here the data tools used are data tables and graphical representation.

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TABULATION AND GRAPHICAL REPRESENTATION

The Tools
The main statistical tools use for collection and analyses of data in this project are: Pie Charts Tables

for Data Collection To determine the appropriate data for research mainly two kinds of data was collected namely primary & secondary data as explained below:

PRIMARY DATA
Primary data are those, which were collected afresh & for the first time and thus happen to be original in character. Howe ever, there are many methods of collecting the primary data; all have not been used for the purpose of this project. The ones that have been used are: Questionnaire Informal interviews Observation

SECONDARY DATA
Secondary data is collected from previous research ands literature to fill in the respective project. The secondary data was collected through: Test Books Articles Journals Websites

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ANALYSIS & INTERPRETATION

Interpretation
From above diagram we conclude that every event has its own segment & wedding is the biggest segment people do attend this event time to time since marriages are on regular basis. Other events have their own taste & preferred by peoples.

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What is the Buying Behavior after a positive experience of an EVENT

90 80 70 60 50 40 30 20 10 0 More likely less neither likely a More likely less neither likely b More likely less neither likely c 10 3 6 3 16 29 88 78 69

Where, a = Product/service you have heard but not checked out yet b = Product/service you have never heard of c = Product/service you already use

Interpretation If people had a positive experience, about the event 88% are more likely to buy a product just when they were aware of it. Surprisingly, 78% are more likely to enter into the buying process even if its a new product

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Reasons for participation in any event

80

80 66 63 60

70

60

50

40

30 18 14 13 10 7 3 0 The product/services matched my interest The product or company was sponsoring an activity I enjoy My friend/relative had a positive experience The event offered an activity I could participate Other 2 3 7 3 3 3 1

20 13 10 9

16

22-29 yrs

30-44 yrs

45-54 yrs

55+ yrs

Interpretation Over all the age groups it was observed that if the product/service is of interest to the attendees they are more likely to participate in an event. The next best reason for participation across all age groups is the activity which the attendees enjoy.

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People spend time at mobile events

8%

24%

68%

1-15 mins

15-30 mins

over 30 mins

Interpretation 68% of the total respondents spend approximately 15 mins. on a mobile event and every less people spend over 30 mins.

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Which of the following is true? After leaving the mobile event I understood the company/product

1%

24%

75%

better

same

less

Interpretation Mobile events which demonstrate product features are more likely to generate better understanding about a company or its product..

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Interpretation:From above we can conclude that there is no relationship between possible difficulties/drawbacks hiring an event management and general peoples occupation

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Interpretation Most of people said event management as a business/profession will be a success in the city. Since it has potential.

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LIMITATIONS
Print is the oldest form of media and is still a popular way to distribute information and advertising. The print media includes newspapers and magazines, items that have been available to consumers for generations. However, these types of media have limitations that have become increasingly more apparent in the last few decades. The limitations are follows-

1. LIMITED READERSHIP With the increasing number of people getting their information from online sources and the ever -present availabilit y of televisi on, print media's readership is becoming more and more limited for many publications, according to

AllBusiness.com. 2. UNCHANGEABLE Once an article, a piece of advertising or any other information is printed on the page it stays that way permanentl y. The print media is locked into what they

publish and cannot make changes in the same way that television and online sources of information can . 3. LIMITED LIFE The print media has a limited life on the shelf, according to MediaMiser.com . Newspapers are conside red irrelevant after a single day in many cases, while magazines are t ypicall y considered current for a just one month or slightl y longer. 4. NO SOUND OR MOTION Online and broadcast media have the advantage of having audio and full motion video to keep cons umers interested without having to make much effort . Meanwhile the print media must somehow convince people to pick up a publication and read it . 5. DEMOGRAPHICS Print publications typicall y feature content on a wide range of topics . There are

niche magazines and trade publications that tend to cater to specific demographics .

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KEY PROBLEMS
Low awareness among the people. Conservative mentality doesnt allow people to accept major changes. Lack of proper marketing and advertising by existing companies. Proper security measures not available. Performance of existing companies is doubtful, that is the reason, localities that organize events, hire event management companies from Delhi, Mumbai and Delhi. Cost factor influences people to take partial services from event management companies. Due to poor response and lack of cooperation from public the companies are not interested in expansion. Economies of scale not available to companies, therefore big players are not interested to enter this city. Service Portfolio of companies is very wide for the city.

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RECOMMENDATIONS
Companies need to focus on some particular kind of events that they will organize, this will help them gain proficiency in their field, ultimately leading to cost saving. People should be made aware about the concept through proper media coverage telling them about the successful events and the benefits. People should be made aware about the fact that hiring an event management company would help them save time, efforts and cost. Rather then looking at the press people as their competitor they must join hand with them to share the cost and benefits also. Press people can get better exposure and provide the companies advertisements on a lesser cost. Due to innovative marketing tools the traditional marketing tools are redundant so Delhis business class must also know that its time to switch over to the new tools like trade fares and road shows rather then press advertising. The charges for complete services should be reduced. As an example for catering services the general market price is around Rs.75 per plate, but generally companies are charging around Rs.140 per plate. Similarly the other services charges must also be reduced up to a viable extent.

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CONCLUSION
Admittedl y though, as we have seen from the evidence in this report, there is certainl y a trend towards the use of di gital media, especially in ever yday life. This however seems to be comi ng as a generalization from the younger age groups. The evidence of this is in the chapter Does di gital media now play a part in ever yday life? This shows that for the 16 -20 age groups and the 21 -30 age gr oups that the amount of hours they use the internet for is above the amount of h ours they watch TV. It would be

interesting to do this same report in another 10 years to see if those who are currentl y in the 21 -30 age group have taken the media habits with them. This evidence also

shows that there is to at least some extent a genera tion gap in the use of di gital media, older people are tendi ng to stick the traditional medias that they know and have grown up with. We will also not see the death of traditional medias totally, at least for the foreseeable future. Traditional medias wil l adapt j ust as they have done ever y ti me a new media was introduced, people said cinema and radio wouldnt last af ter the success of television, but they did, they evol ved and are still successful. The recordable tape cassette came out, people said that i t would kill music but as we have seen it hasnt and is still successful today. Traditional media will invol ve and become more interconnected with di gital media.

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REFERENCES
Effective Planning in Training and Development - Leslie Rae Training in Practice
- Blackwell

Human Resource Management - C. B. Gupta Human Resource Management - T. N. Chabra Human capital - Journal

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QUESTIONNIARE
1) How many training programmed have you attended in last 5 years?
a. 0-5 b. 6-10 c. 10-15 d. More than 15

2) The programme objectives were known to you before attending it.

a. Strongly agree b. Moderately agree c. Cant say d. Moderately Disagree e. Strongly Disagree

3) The training programme was relevant to you development need.

a. Strongly agree b. Moderately agree c. Cant say d. Moderately Disagree e. Strongly Disagree

4) The period of training session was sufficient for the learning.

a. Strongly agree b. Moderately agree c. Cant say d. Moderately Disagree e. Strongly Disagree

5) The training methods used during the training were effective for understanding the subject.
a. Strongly agree b. Moderately agree c. Cant say d. Moderately Disagree e. Strongly Disagree

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6) The training sessions were exciting and a good learning experience.

a. Strongly agree b. Moderately agree c. Cant say d. Moderately Disagree e. Strongly Disagree

7) The training aids used were helpful in improving the overall

a. Strongly agree b. Moderately agree c. Cant say d. Moderately Disagree e. Strongly Disagree

8) The training was effective in improving on the job efficiency

a. Strongly agree b. Moderately agree c. Cant say d. Moderately Disagree e. Strongly Disagree

9) In your opinion, the numbers of training programmes organized during the year were sufficient for
Executive of Pulse Events. a. Strongly agree b. Moderately agree c. Cant say d. Moderately Disagree e. Strongly Disagree

10) How many training programmes have you attended during the last year?
a. Up to 2 b. 3-5 c. 6-8 d. More than 8

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