HISTORY OF AMUL

Amul was stared from the milk strike by formers of kaira district was earned from he seasonal crop and milk. The income from milk was very low. The main buyers were milk riders of Polson Ltd. A private owned dairy. They give fewer prices and exploited them. This position did not change till 1946.

When exportation becomes intolerable the farmers were baffled and they appealed to Shri Sardar Vallabhai Patel (A leader of freedom movement). He sent o his trusted assistant Shri Morarji Desai for the help to farmers. So under the advice of Shri Sardar Patel he arranged a meeting of farmers at seamark village. They decided in meeting that o organization co-operative milk societies in every village to distribute directly to Bombay milk scheme and the government should asked to by milk form the union.

When the government did not see the demand of framers. They went on a strike still 15 days and milk was not sold. So Bombay milk was badly affected. The Bombay high commissioner visited Anand and agreed high commissioner visited Anand and agreed to the union demand.

The co-operative union was formed at village and district level on the co-operative basic.

In initial stage, only 250 liters milk was collected and two societies were being worked in Gopal Pure and hadgul village under the leadership of Shri Tribhavandas Patel. He led farmer for joining the cooperative union at village level. Khira district co-operative producers union was thus established in Anand and was registered firmly by farmers union on 14th December 1946. In

initial stage there were no chilling center and pasteurization and other milk facilities were brought. Having acquired adequate milk facilities union stared organizing more societies. As a result more milk was collected by the union. This was not accepted by the Bombay milk scheme. In this situation union started to distribute liquid milk in Anand to who and some other village but it was not enough to dispose all milk procured. To meet the challenge of every increasing quantity of milk it was decided. Modern milk dairy with facilities of manufacturing milk powder, butter etc. set up for this with the help of government of Bombay. UNICEF and the government of New Zealand. The foundation stone of is dairy was laid by the president of India Dr. Rajendra Prasad on 15-11-1954 and was inaugurated by the Prime Minister Shri Jawaharlal Nehru on 31st October 1955. To meet the requirement of milk powder for the defense the Kaira union was asked by the government of India in 1963 to set up additional milk drying capacity. A new dairy capable of producing 40 tons of milk powder and 20 tons of butter a day was speedily completed. It was declared open by Shri Morarji Desai in April 1965.

Since beginning the Kaira union also believed that the responsibility to collect the marketable surplus of milk should be coupled with the provision of making the production enhancement inputs reach the members. The Kaira union has thus a full fledged machinery to provide animal health care and breeding facilities. As back as late fifties the union started making the better buffalo semen and artificial insemination service available o the rural animal population through the village society workers. The union started its mobile veterinary services to render animal health care at the door steps of the farmers. Probably for he first time in the country the veterinary first aid services was maid available in the villages through trained village society workers.

All the products of the union were put into the market under the brand name of AMUL which became a household name in the country and outside the country. AMUL is derived the Sanskrit word AMULYA which mean Priceless or Precious.

TURNING POINT
1929 - Shri Pestanji Dalal started Polson dairy.

1945 - Government of Bombay established Bombay milk scheme. 1946 Meeting of Kaira district formers was arranged by Shri M.Desai to organize cooperative society for milk.

1946 -

Union gets registered (certificate no p.330/1946)

1954 -

Foundation stone laying ceremony was performed by Dr. Rajendra Prasad, the president of India.

1954 -

Opening ceremony the dairy was performed by prime minister of India Shri Jawaharlal Nehru

1964 -

Cattle feed factory was started at Kanjari village.

1973 1976 -

Production of high protein food and chocolate started at monger complex. Production of nutramul started at monger

1981 -

Second planet of cattle food factory started at Kanjari

1992 -

The foundation stone of the new dairy plant (AMUL-3) was laid by Dr. V.Karien the chairman of national dairy development board.

1994 -

The new cheese plant was established at Khatrej and chocolates plant established at mogor with help of NDDB.

2001 -

AMUL launch the new flavored milk this flavored milk available in four different tests. For expending the market AMUL launch the snowball pizza and flavored LASSI

2003 -

2004 -

AMUL has started the new satellite dairy at Pune and Calcutta.

GCMMF: AN OVERVIEW
Gujrat co-operative milk marketing federation is Indias largest food products marketing organizations. It is a state level apex body of milk co-operatives in Gujrat which aims to provide

remunerative return to the farmers and also serve interest of consumers by providing quality products which are good value for money.

Members: 13 district co-operative milk products union

No. of producer members: 2.6 million

No. of village society: 12,792

Total milk handling capacity: 10.16 million liters per day.

Milk collection (total 2006-07): 2.38 billion liters

Milk draying capacity: 595 MTS per day

Cattle feed manufacturing capacity: 2624 MTS per day

FOUNDATION AND INAUGURATION

Dr. Rajendra Prasad the president of India laid the foundation on Nov. 15, 1954. Jawaharlal Nehru, prime minister of India, inaugurated it on oct. 31, 1955.

AMUL MEANS
A Anand M- Milk U-Union L-Limited Amul means priceless in Sanskrit. The brand name Amul was suggested by a quality control Amoolya was suggested by a quality control expert in Anand. Variants, all meaning prices are found in several Indian languages. Amul today is a leading food brand in India, had turnover of Rs. 29 billion in year 2004.

Amul today is a symbol of many things. Of high quality products sold at reasonable prices of the genesis of a vast co-operative network of the triumph of indigenous technology of the marketing survey of a farmers organization and of a proven model for dairy development.

VISSION, MISSION AND VALUES

Vision Build capability of marketing fresh products.

Expend marketing of existing products. Identify market new product. Rationalizing through IT Attract and retain quality manpower. Integration of co-operative with common brand.

Mission GSMMF endeavors to satisfy the taste and nutritional requirement of the customers of the world. Through excellence in marketing by their committed team. Through co-operative networking they are committed to offering products that provide best value for money.

values customer orientation commitment to producers integrity co-operation excellence leadership innovation quality growth oriented new products belongings employee satisfaction

LEVEL OF MANAGEMENT
Each organization is made up of several levels. This could be classified broadly in three categories. There are top, middle, and junior levels. Amul has also three levels of management.

 Top management :Top level develops strategy for deciding the objectives of organization planning resource to be sassed in order to attain those objectives formulating policies to govern. Use and disposition of resources.

In AMUL conceptual and human skill persons handle top management activity. There are (approx) 19 persons at the top level.

Middle Management :It is required by managers of various departments to measure the performance, decide on control action, formulate new decision rules and also allocate resources.

In AMUL there are 210 (approx) employees at middle level generally human skilled person management level.

Junior Management: It is the process of ensuring that operational activities are carried out to achieve optimum use of resource.

There are 1049 (approx) employees at this level perform operational control generally technicians, superintends, workers, perform their function at this at this level.

TOP

STRATEGIC PLANING

MIDDLE

MANAGEMENT CONTROL

LOWER

OPERATION CONTROL

MOTTO
The motto of AMUL dairy is as under. - The main motto of AMUL is to help farmer. - To try to achieve social and economic development of the region - Remuneration price of milk to the farmers.

SERVICES OFFERED BY AMUL

AMUL being a co-operative union offers variety of services to the members of village and district level co-operative societies. The main services offered by AMUL.

1. Medical facilities for the cattle of farmers:

AMUL provide a medical facility to cattle off farmers at a confessional vate of Rs. 35 includes medicines, treatment charge, while AMUL bears same services at around Rs. 100 to 150.

2. Cattle feeding:AMUL provide the DAN to the cattle of members farmers, AMUL, produces the bypass protein DAN and PARK DAN to the cattle farmers at reasonable cost. (a) Artificial insemination (cattle breeding).

AMUL has established ARTIFICIAL Insemination center at village near ANAND. (b) Free annul vaccination:

Often animals are caught up in unknown diseases periodical vaccination programmed are arranged by AMUL. (c) Generally farmers believe in superstitious. Further he is often not aware about how the animal should taken care, which things should be given prime concern while milking the animal. AMUL provide guidance and education through arranging seminar on periodic basis.

ORGANISATION STRUCTURE
Organisation structure for these three department purchase cattle feed purchase and store department is same. It is as under. Managing director

Manager Superintendents Senior officer Junior officer Assistants

INTRODUCTION
Production management is the process of planning, organizing, directing and controlling the activities of the production function is the conversion of raw material in to finished product. AMUL has three plant known as AMUL 1,2, and 3 all three pant work 24 hours a day continuously all the manufacturing process is done automatically the production is done in the special machines, this machines and technology are imported from. Today three plant of AMUL perform different function AMUL:1 AMUL: 2 AMUL:3 Presently it is use as storehouse for storing raw materials. Today in this unit, the production process of ghee and pickings are running. This unit is production AMUL butter, AMUL spray powder and flavored milk.

production capacity of AMUL Butter Powder plant Flavors milk 50 to 60 tones 70 tones 40000 bottles

MAJOR PLANTS & CHILLING CENTERS

First plant is at ANAND, which engaged in the manufacturing of milk, butter, ghee, milk
powder, flavored milk and buttermilk.

Second plant is at MOGAR, which engaged in manufacturing chocolate, nutramul, Amul

Ganthia and Amul lite.

Third plant is at Kanjari, which produces cattelfeed.