50

POWERFUL STATISTICS ABOUT TECH

MEGA TRENDS

AFFECTING EVERY BUSINESS

@ValaAfshar

MOBILE
The mega trend of 21st century is empowerment of people via connected mobile devices. Mary Meeker

People who use phones and tablets to access the Internet will outnumber those who use a PC by 2015.

Mary Meeker

Over 200 million tablets will be sold in 2013.

Enders Analysis

29% of Americans say their phone is the first and last thing they look at every day. People are always connected.
Qualcomm

At least 50% of consumers will use 2 or more devices in their purchase process. Sites must be mobile-friendly.
IBM

One half of all local searches are conducted on mobile. People search while on the move.
Microsoft

On average, Americans spend 2.7 hours socializing on mobile devices. Fish where the fish are.
Microsoft

90% of mobile searches lead to action, 50% lead to a purchase.

H C R A E S

Search Engine Land

$12.99
H C R SEA
$9.99

80% of smartphone owners use their device in stores to shop.

Google Mobile in-Store

60% of mobile users expect a website to load in less than three seconds.

Gomez

Tablet adoption is expected to jump from 51% to 58% within the next 12 18 months.

IDG Enterprise

SOCIAL
Social media is about sociology and psychology more than technology. @BrianSolis

100 hours of video are uploaded to YouTube every minute. Is your company contributing?
YouTube

85% of users say social networks help them decide what to purchase.
IBM, Generation C Study

93% of marketers are using social media for business.

Business Insider

YouTube reaches more US adults ages 18 34 than any cable network.

Nielsen

70% of YouTube traffic comes from outside the US.

YouTube

The fastest growing age bracket on Twitter is 55 64 years old.

Pew Research

2 new users join Facebook every second.

Pew Research

LinkedIn is 277% more effective for lead generation than Facebook and Twitter.
BRAND
TopDogSocialMedia

BRAND

62% of people are more likely to engage with brands that integrate social media content into their owned properties.
Mass Relevance

The visual web is driving the rise of Pinterest and Tumblr with growth rates of 88% and 74% respectively over the last 12 months.
Global Web Index

CLOUD
The personal cloud will gradually replace the PC as the location where individuals keep their personal content. Gartner

NOW HIRING
Cloud Will Generate 14 Million Jobs By 2015.

Forbes

2007

hrs

1/3 IT budgets to be spent on cloud computing in 2013.

CloudHyperMarket

2007

hrs

2012 BUDGET

Within the next two years, over half of the capital allocated to IT budgets will be spent on cloud computing.

IDG

Every week 140,000 hard drives crash in the United States.

131billion
1

Mozy Online Backup

1 1

$131 billion estimated global cloud services market by the end of 2013.

131billion
1
Gartner

1 1

1 1

1 1

By 2015, 1 of every 7 dollars spent on packaged software, server, and storage offerings will be 1 EXABITE through the public cloud model.
IDC

Worldwide IT cloud spending will approach

100 billion

by 2016.

IDC

82% of companies saved money when they moved to the cloud.

CSC

1
As of 2013, there is over 1 exabyte of data in the cloud. (thats 1,073,741,824 GB)

1 EXABITE NOW

Neowin

1 EXABITE
90% of public sector respondents and 78% NOW of private sector HIRING respondents admitted data security was their primary worry.

Cloud Industry Forum

BIG DATA
The real issue is making sense of big data and finding patterns in it that help organizations make better business decisions. Gartner

 T A H W

68% of companies do not have a stated Business Intelligence/ Analytics strategy.

IDC

SPENDING

GROWTH

15 out of 17 sectors in the United States have more data stored per company than the US Library of Congress.
McKinsey

IDC forecasts a 44-fold increase in data volumes between 2009 and 2020.
2009 2020

IDC

40% projected growth in global data generated per year vs. 5% growth in global IT spending.

SPENDING

GROWTH

McKinsey

Big Data could save up to $450 billion in healthcare spending.

$
Huffington Post

Facebook stores, accesses, and analyzes 30+ petabytes of user generated data.

2.5 BILLION

Wikibon

Decoding the human genome originally took 10 years to process; now it can be achieved in one week.

The Economist

YouTubes content ID system scans over 250 years of video every day.

GIGAB

2 BILL

YouTube

N O S T

2.5 billion gigabytes (2.5 exabytes) of data are created every day. That number doubles every month.

GIGABYTES

2.5 BILLION

D N I M R U O Y N O
IBM

GIGABYTES
? D N I M R U O Y N O S T A H W

9-fold increase in digital information created and shared over the last five years.
Kleiner Perkins Caufield Byers

TM

APPS
Industry to reach tipping point in next 12 18 months; plans for corporate app stores need to start today. IDC

73% of business apps use pre-buying features like product research, price comparisons, inventory checks and consumer reviews, as opposed to strictly purchasing.
Nielsen

DOWNLOADS:

ADS:

More than 1.5 million apps are available in the Apple App Store and Google Play.

New Relic

82 billion apps will be downloaded worldwide in 2013.

PortioResearch

Of the apps downloaded, 1 in 4 are abandoned after the initial use. People use apps that enhance their lives.

$25,000,000,00
New Relic

$25,000,000,000
ABIResearch

Apps will generate $25 billion in revenue in 2013.

$25,000,000,000
By 2018 more app revenue will come from tablets than smartphones.

ABIResearch

More than half of those who purchased as a result of a marketing message on their smartphone did so on the device itself.

BUY NOW

Mapdom

By 2017, 25% of enterprises will have an enterprise app store.

Gartner

82% of mobile media consumption time is within apps and 18% is from mobile browsers. BUY NOW

Nielsen

40% of marketers are planning to develop a mobile app in the next year.

AerIcon

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POWERFUL STATISTICS ABOUT TECH

MEGA TRENDS

AFFECTING EVERY BUSINESS