Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
StevenLovink
SEPTEMBER 2007
www.planet2025.net
Publishedin2007bytheInstituteforEnvironmentalSecurity,TheHague,TheNetherlands. Allrightsreserved.Reproductionanddisseminationofmaterialinthisinformationproductforeducationand othernoncommercialpurposesareauthorizedwithoutanypriorwrittenpermissionfromthecopyrightholders providedthesourceisfullyacknowledged.Reproductionofmaterialinthisinformationproductforresaleorother commercialpurposesisprohibitedwithoutwrittenpermissionofthecopyrightholders. ApplicationsforsuchpermissionshouldbeaddressedtotheSecretary,InstituteforEnvironmentalSecurity,Anna Paulownastraat103,2518BCTheHague,TheNetherlands,orbyemailtoinfo@envirosecurity.org September2007 ISBN9789080818453 PrintedinTheNetherlands/Belgium/USAonrecycledpaper
SPONSORED BY
DutchProgrammeLearningforSustainableDevelopment
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AcceleratedLearningPathwaysforSustainableDevelopmentwithinInternationalContext
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TABLE OF CONTENTS
Preface ..............................................................................................................................................................i Acknowledgements.........................................................................................................................................ii EXECUTIVESUMMARY....................................................................................................................................... 1 KeyFindings..................................................................................................................................................... 1 PATHWAYSFORACCELERATINGLEARNING........................................................................................................ 3 AcceleratedLearning:Why?............................................................................................................................ 3 Managing21stCenturyRisks........................................................................................................................... 4 SixAreasofEmergingTechnologies................................................................................................................ 6 ParticipatoryCulture,CollectiveIntelligence,andSeriousGames.................................................................. 8 SystemsThinking,TheChaosPoint,TheGreatTransition,andTheoryU..................................................... 10 CoCreationofSustainableFutures?............................................................................................................. 11
U
STRATEGICEXPLORATION:THEIWHEELEXPERIENCE...................................................................................... 12 FindingtheFutureFaster.............................................................................................................................. 12 TheIWheelProcess.................................................................................................................................... 12 HowOrganizationsBenefit............................................................................................................................ 13 RelevancefortheUNDESDwithinInternationalContext.............................................................................. 14 RationaleforBroadbasedImplementation.................................................................................................. 15 AssessmentofResultstoDate ....................................................................................................................... 15 CONNECTINGTHEDOTS.................................................................................................................................... 16 TheHagueConference2004PeacePalace,TheNetherlands.................................................................... 16 EnvironmentalFuturesCaltech,Pasadena,California ................................................................................ 17 DESDSpecialEventHeerlen,theNetherlands............................................................................................ 17 WorldConservationCongress2004Bangkok,Thailand............................................................................. 17 WorldFuture2005Chicago,USA............................................................................................................... 18 AuthenticLeadershipSchlossgutGrossSchwansee,Germany................................................................... 18 ExploringDeepChangeGland,Switzerland ................................................................................................ 18 BeyondConceptsandMindsRishikesh,India............................................................................................. 19 BehindtheScenesChicago,USA ................................................................................................................. 19 DigitalGamesforSocialChangeNewYork,USA........................................................................................ 20 AVirtualWorldstage?................................................................................................................................... 20 THEWAYFORWARD......................................................................................................................................... 21 WhatareYourProgramMetaTags?............................................................................................................ 21 OpportunitiesforCooperation,Synergies,andLinkswithOthers................................................................. 21 BetheChange............................................................................................................................................... 22 RESOURCES&LINKS.......................................................................................................................................... 24 BIBLIOGRAPHY.................................................................................................................................................. 25
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AcceleratedLearningPathwaysforSustainableDevelopmentwithinInternationalContext
PREFACE
AseriesofparticipatoryonlineandfacetofaceparticipatorysessionswereorganizedbythePlanet2025Network incooperationwithpartnersandadvisersaspartofanongoinginternationallearninginitiative.Beginningin2006 collaborativelearningtools(referredthroughout,astheImplicationsWheelorIWheel)wereemployedto performstrategicexplorationsofacceleratingformal,nonformalandinformallearningopportunitieswithinthe contextoftheUNDecadeofEducationforSustainableDevelopment(UNDESD). AttherequestoftheDutchProgrammeLearningforSustainableDevelopment,thesponsorsofthiseffort,we preparedthisdocument,AcceleratedLearningPathwaysforSustainableDevelopmentwithinInternational Context.Itreviewsanddiscusses: KeydriversandtrendsthatwillstronglyinfluenceUNDESDactivitiesanywhere TheinitialresultsandexperiencesofaseriesofonlineandfacetofaceinternationalparticipatoryI Wheelsession,theirrelationtointernationalaspectsofprogressintheareaofeducationforsustainable development,andrationaleforbroadbasedimplementationoftheapproach Reflectionsontimeandplacetimecapsulesoflearningexperiencesfromaroundtheworld Recommendationsandideasforthewayforward
Thisreportisstructuredasfollows:Anexecutivesummarywithkeyfindingsisprovidedbywayofquickoverview andforthosewithlimitedtime.ItisfollowedbyPathwaysforAcceleratingLearninghighlightingthemaindrivers andtrendsaffectinglearningforsustainabledevelopmentanenablingecosystemoffactorsthatfacilitateco creationofasustainablefuture.TheIWheelExperienceprovidesasummaryassessmentofthetool,itsbenefits anduse.DetailedbackgroundinformationontheIWheelprocessisalsocontainedinaseriesofdownloadable resourcesandlinksinthebackofthisreport.ConnectingtheDotsoffersreflectionsonaseriesoflearning experiencesfromaroundtheworld.TheWayForwardoffersaseriesofrecommendationsandideasfor integrationintotheDutchProgrammefortheremainderoftheUNDESD.OthernationalorinternationalUNDESD inspiredprogramsmaywishtotakenoteaswell;weencouragethis. Pleasedonothesitatetoemailyourfeedback,commentsandsuggestions.Theyaremostwelcomeandwill increasesharedknowledgefornecessarychange. September2007,WashingtonDC
Steven Lovink
jslovink@planet2025.net
StevenLovinkisasocialentrepreneurwithinternationaloperatingbackgroundinventuredevelopmentandecofinance.His passionistocreatesynergiesbetweeninformationtechnologies,education,lifesciences,andsustainable development.StevenLovinkisfounderandpresidentofthePlanet2025Network,anonprofitorganization withamissiontomobilizenewandadditionalsourcesofsustainedfinancingforlongterminvestmentinthe globe'slifesupportingecosystemsthroughoutreach,education,cooperationwithothers,andaseriesof affiliatedProfit4Lifeinitiatives,includingPlanet2025News,Planet2025Learning,andPlanet2025.tv.Heco foundedtheInstituteforEnvironmentalSecurityandisfounderofTransGlobalVentures,Inc.
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ACKNOWLEDGEMENTS
Learningforsustainabilityaccelerateswhenwebuildonandshareknowledge.Thisreportisnoexception.Rather thanreinventingthewheel,ithassoughttosummarize,reflecton,andlinktowisdomandforesightcontainedin theexcellentworkofmanysourcesandexpertsinthefield.Ifpossible,Irecommendeveryonegotothe referencessourcedocumentstocapturetheirfullrichness.Themodestcontributionofthisdocumentmaybethat thesubjectmatteriscastinasomewhatnovelandthoughtprovokingcontexttoacceleratelearningfor sustainabledevelopment. Iamgratefulforthemanycolleaguesandfriendsthathaveassistedonthisjourneyofexploringaccelerated learningpathways.BillPalladino,GregKaiser,andDanielNelsonfromI4SE,andJoelA.Barkerfuturistand developeroftheImplicationsWheeltoolprovidedinputandadvicethroughoutthecourseoftheproject. Specialthanksalsogotomorethan100participantsofourImplicationsWheelsessions,whocontributed valuabletime,effortandinspiringideas.EnthusiasticsupportandguidancefromFritsHesselink,DouweJan Joustra,GottfriedLeibbrandt,RoelvanRaaij,AtemRamsundersingh,RietjevanDam,andKonradvonRitter membersofourplanningcommitteehasbeeninvaluable.ManythankstoPaulEpstein,JeromeGlenn,Paul Raskin,WalterReid,andMathisWackernagel,fortheirvaluablecommentsandsuggestionsinconnectionwiththe Planet2025ScenarioBrief,whichframedmuchoftheprocessandmadegratefuluseoftheShellScenariosto2025 andtheWorldBusinessCouncilforSustainableDevelopmentsworkonPathwaysto2050asessentialbuilding blocksforimaginingvisionsoftheyear2025.ThankyoutoLindaSobelKatzforeditingthefinaldraft,DirkJan Lovinkforvolunteerwebsitesupportsince2005,andmycolleaguesattheInstituteforEnvironmentalSecurityfor theiradministrativeandlogisticalsupport. ThisreporthasbeenmadepossiblebythegenerousfinancialsupportoftheDutchProgrammeLearningfor SustainableDevelopment.Responsibilityforanymistakes,omissions,ordiscrepanciesinthefinalproduct,albeit unintended,ismine.
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AcceleratedLearningPathwaysforSustainableDevelopmentwithinInternationalContext
Andfinally,WalktheTalk,TalktheWalk,SwitchonCitizenPower,andSeizetheMoment.
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AcceleratedLearningPathwaysforSustainableDevelopmentwithinInternationalContext
PATHWAYS FOR ACCELERATING LEARNING ACCELERATED LEARNING: WHY? LEARNING FOR LIFE
InCollapse:HowSocietieschoosetoFailorSucceedbyJaredDiamond,welearnthattherelativesuccessof humanitysquestforsustainabilitywillmostlikelyhingeonitsabilitytoacquirethenecessarywisdomand foresightfastenoughtomanagechangeandavoidpossiblecollapseofhumancivilizationandlifeasweknowit (Diamond2005).Meetingthesustainabilitychallengenecessitatesbuildingtherequiredcapacityforrapidly emerging21stCenturyhuman,social,organizational,technologicalandcrossculturalcompetencies.Itisthese competenciesthatneedtostrengthenhumanityscollectiveabilitytocopewithimpendingchange;importantly, theymustenableasuccessfultransitiontoasustainablefuture(Wheeler,HesselinkandPretorius2005). Ourmissionistoacceleratelearningprocessesofpeople,organizations,nationsandtheglobalcommunityin pursuitofagloballysustainablelifestyle.Itrequireslearningtospeedupinaraceagainsttime(vanDamand Jansen2006).Thesuccessfulimplementationofinnovativelifelonglearningsolutionsformal(K112,university), nonformal(onthejobtrainingandeducation),andinparticularinformal(TV,radio,phones,games,recreation, andedutainment),isatthecorethisendeavor.Itisalsoamatteroffocus.Considerforexamplethatwhilewe typicallyspend80percentofoureducationalbudgetsonformalandinformallearning,informalwaysoflearning represent80percentofourlearningexperiencesandat20percentofthetotalcost.
Figure1:AcceleratedLearningforaGloballySustainableLifestyle
Competency Curve
Competency
FORMAL
NON FORMAL
Cross-cultural
IMAGINING TOMORROW
Thechallengesofbuildingasustainablefuturearemany,buteverincreasingingenuityandcreativitywillneedto stockagrowingknowledgepoolofinnovativeandpracticalsolutionstoaddressthem.Byimaginingwhatthe futurewillbelikeinthedecadesahead,wecansensewhatactionsmayneedtobetakentodaytorealizeour
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goalsandobjectives.ThePlanet2025ScenarioBriefprovidedthebasisforstrategicexplorationsusingtheI Wheel,describedourworldin2025,andbuiltuponfuturescenariosworkofavarietyofsources(Lovink, Planet2025ScenarioBrief:AcceleratedLearningforaGloballySustainableLifestyleConnectingtheDots2006). Theyear2025iswhentodaysyouth1218yearswillbe3238andthemedianageoftheworldpopulationwillbe 32.8years.Thisgenerationwillbeassumingleadershippositionsingovernment,theprivatesector,NGOs, educationalinstitutions,andelsewhere.Sustainabilityforgoodandbadreasonswillbeatthecenterofmuch oftheircareers.Theyear2025alsoprovidesuswithatimeframeofalmost20yearstosetintomotionasuccessful transitiontoasustainablefuture. Indeed,thefutureisnow,butareweready?Arewedoingrelevantthingstopreparenewgenerationsofglobal citizenseverywhereforthechallengesahead?Arewecreatingrewardingopportunitiesalongtheway?Arewe investingenoughinacceleratedlearningforasustainablefuture?Ifsomeoralloftheanswersarenegative,what moreshouldwebedoneorinstead?Byenvisioningthefutureandexploringitsstrategicimplications,itbecomes possibletoaggregatethenecessaryknowledgeandwisdomtococreateasustainablefutureofchoice.Learning forlifeenablesthatchoice.
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PARTICIPATORY CULTURE, COLLECTIVE INTELLIGENCE, AND SERIOUS GAMES PARTICIPATORY CULTURE NEW LITERACY SKILLS
Emergingparticipatoryculturerequireanewsetofliteracyskillsthatwillbesignificantfortheaccelerationof learningforsustainabledevelopment.ParticipatoryculturehasbeendescribedinarecentstudybytheMacArthur Foundationasaculturewithrelativelylowbarrierstoartisticexpressionandcivicengagement,strongsupportfor creatingandsharingonescreations,andsometypeofinformalmentorshipwherebywhatisknownbythemost experiencedispassedalongtonovices.Aparticipatorycultureisalsooneinwhichmembersbelievetheir contributionsmatter,andfeelsomedegreeofsocialconnectionwithoneanother(attheleasttheycarewhat otherpeoplethinkaboutwhattheyhavecreated)(Jenkins2006). Formsofparticipatorycultureinclude:affiliations(formalandinformalmembershipsinonlinecommunities aroundvariousformsofmedia,suchasFriendster,Facebook,messageboards,metagaming,gameclans,or MySpace),expressions(producingnewcreativeforms,suchasdigitalsampling,skinningandmodding,video making,mashups,zines,fanfictionwriting),collaborativeproblemsolving(workingtogetherinteams,formalor informal,tocompletetasksanddevelopnewknowledgesuchasthroughWikepedia,alternaterealitygaming)and circulations(shapingtheflowofmedia,suchaspodcastingandblogging).Morethanonehalfofallteenshave createdmediacontent,androughlyonethirdofteenswhousetheInternethavesharedcontenttheyproduced (Lenhardt2005). TheMacArthurFoundationsstudyacknowledgingagrowingbodyofscholarshipsuggeststhepotentialbenefitsof participatoryculturearemany,butaccesstoitisshapingwhichyouthwillsucceedorbeleftbehindatschoolorin theworkplace.Concernsare:(i)unequalaccesstotheopportunities,experiencesandskillsandknowledgethat willprepareyouthforfullparticipation;(ii)thechallengesoflearningtoseeclearlythewaysthatmediashapethe perceptionoftheworld;and(iii)thebreakdownoftraditionalformsofprofessionaltrainingandsocializationthat mightprepareyoungpeoplefortheirincreasinglypublicrolesasmediamakersandcommunityparticipants.Aset ofnewliteraciesinvolvingsocialskills,developedthroughcollaborationandnetworkingaswellascultural competencies,isneededtoensurestudentsbecomefullparticipantsofsocietythroughamoresystematic approachtomediaeducationintheUnitedStates. WhilethestudyfocusedonyouthintheUS,itappearssafetoconcludethatthenewliteracyskills(play, performance,simulation,appropriation,multitasking,distributedcognition,collectiveintelligence,judgment, transmedianavigation,networkingandnegotiation)willbeneededbyyoungpeoplearoundtheworld.Youth anywheretomorrowsleadersoftheglobewillneedthesenewliteracyskillstosharetheirvisionofhowto createasustainablefuture.Avisionheremightbethatseriousgamesareintegraltoformal,informalandnon formallearningprogramsandinitiatives.Agamesbasedquestforasustainablefuturecanplayasystemicrolein fosteringparticipatoryculturesthathonethenewliteracyskillsforcommunityinvolvement. P a g e |8
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SYSTEMS THINKING, THE CHAOS POINT, THE GREAT TRANSITION, AND THEORY U SYSTEMS THINKING
SystemsthinkingproposestoviewsystemsinaholisticmannerincontrasttoDescartes'andothers'reductionism andphilosophicalanalysis.Itishighlyrelevantforacceleratinglearningforsustainabledevelopmentbecauseit representsanapproachtointegrationthatisbasedonthebeliefthatthecomponentpartsofasystemwillact differentlywhenisolatedfromthesystem'senvironmentorotherpartsofthesystem.Consistentwithsystems philosophy,systemsthinkingconcernsanunderstandingoftheconnectionsandinteractionsbetweenthe elementsthatcomprisetheentiretyofthesystem. Systemsthinkingattemptstoillustratethateventsareseparatedbydistanceandtimeandthatsmallcatalytic eventscancauselargechangesincomplexsystems.Acknowledgingthatanimprovementinoneareaofasystem canadverselyaffectanotherareaofthesystem,itpromotesorganizationalcommunicationatalllevelsinorderto avoidthesiloeffect.Systemsthinkingtechniquesmaybeusedtostudyanykindofsystemnatural,scientific, engineered,human,orconceptual.
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THEORY U PRESENCING
Unityofthought,feelingandaction,aswellasconsciousglobalevolutionbecomespossiblewhenweseethe worldinnewwaysandlearnfromthefutureasitemerges.OttoScharmersTheoryU,whichisgroundedinreal lifeexperienceandsharedpractices.Itexploresanewterritoryofscientificresearch,institutionalchange,and transformationalleadershippractice,demonstratingthatlearningtobecomeawareofourblindspotsiscriticalfor creatingtheprofoundsystemicchangessoneededinbusinessandsocietytoday(Scharmer2007).Inmoving throughtheUprocess,weconnecttoourauthenticselfinthedeeprealmofpresencing(combiningpresence +sensing),whenweexperienceaprofoundopeningofourminds,ourhearts,andourwills.Thisresultsinashiftof awarenessthatenablesustoconnecttoourbestfuturepotentialandtorealizeitbyoperatingfromadeeper sourceofknowing. Scharmernotesasmallculturalrevolutionintegratingscience,consciousness,andprofoundsocialchangeona globalscaleisnecessarytoilluminatetheblindspotsinourcurrenteducationalsystem,whichprobablyinvests 100percentofitseducationalresourcesonjusttwo(lecturingandtraining)outofninelearningenvironments duringthemostformativeyearsofyoungpeoplesdevelopment.Herecommendswereinventourschoolsand institutionsofhighereducationaroundtheinterplayofallnineknowledgeandlearningenvironments, reconnectingthelearningagendawiththerealworldoutside,aswellaswiththedeeperinwardjourneyof discoveringourauthenticsourcesofcreativityandknowing.Wethusneedtolearntoactfromourheartinamore intentional,consciousandcollectiveway,andtoactfromthepowerofouremergingauthenticself. AGlobalTransformationLivingLab,ThePresencingInstitute,hasnowstartedtolinkaglobalnetworkofplaces andcommunitiesthatwillcoinspireandserveaworldwidemovementofchangemakers.Itformspartofan excitingvisionthatseekstointegratescience,consciousness,andprofoundchange.
AcceleratedLearningPathwaysforSustainableDevelopmentwithinInternationalContext
forsuccessinafastmovingeconomy.Unintendedconsequencesarethepredictableresultoffailingtoadequately anticipatethefuture.Negativeunintendedconsequencesarecostlyintermsoflostproductivity,missed opportunities,andperhapsmostimportantly,theresultinglossofconfidenceamongcriticalstakeholders. Strategicexplorationistheprocessofexploringthefutureconsequencesofdecisionsandactionsbefore committingtoaparticularcourseofaction.Armedwithstrategicexplorationinsights,decisionsandplansare madewithaddedconfidence,clarity,specificityandaccountability. Strategicexplorationisusuallythemostunderutilizedpartofthestrategic developmentprocess.TheImplicationsWheelquicklymapsthecascade orspilloutofconsequencesofanydecision,action,innovation,orevent beforetheyhappen.Literallythousandsoffirst,second,thirdandeven fourthandfifthorderimplicationscanbemappedinamatterofjusta couplehours;providingavirtualblueprintofthefuture.IWheelsession canbeconductedinsmallgroups(atleastfiveteamsoffiveparticipants each)andlarge(uptofivehundred)infacetofacemeetingsoronline.
Exploresawidevarietyoftopics
Isefficient,fast,andcosteffective
Yieldsconcreteoutputs
o o o o o o o
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Importantly,theIWheelprocessstimulatesinnovationandplayedadecisiveroleinprovidingkeyinsightswhich precipitatedinvestmentsinthedevelopmentofthreeacceleratedlearninginitiativeswithbroadinternational scope,aswellastheadoptionoftheIWheelsuseforstrategicexplorationofPlanet2025activities. TheIWheelexperiencetodatehasinspired: OngoingPlanet2025Learningactivitiesfeaturingfacetofaceandonlinestrategicexplorationsessions focusedonkeysustainabilitychallengesandtheirpotentialsolutions. Planet2025.tvavideosocialnetworkingaboutthechallengesandsolutionsofagloballysustainable lifestylepromotingparticipatoryculture,collectiveintelligence,content/visionsharing,responsible advertising,andaProfit4Lifebusinessmodel(see:www.planet2025.tv). AjointinitiativewiththeMillenniumInstituteandtheGlobalFootprintNetworktodevelopInvest4Life, asustainabilitysimulationtoolandgamefocusedonlivingwellwithintherealityofoneplanet.
Publicandprivatesectorfundingissoughttosupporttheseaforementionedinitiativesaspartofapublicprivate partnershipapproachtoacceleratinglearningforsustainabledevelopment.
AcceleratedLearningPathwaysforSustainableDevelopmentwithinInternationalContext
greatopportunitytomeet,mingleandparticipateindialoguewithsustainabilityleadersandpeersfromaround theworldaboutthemajorchallengesfacinghumanityconcerningnatureandsustainabledevelopment.The Congresstheme:PeopleandNatureOnlyOneWorldframedtheWCCprocess.Listeningtomanyexcellent presentationsandspeeches,Ibegangrowingincreasinglyimpatientandfrustratedwiththeoverallrealizationthat thingsdidnotaddup;thetimingofeverythingwasoff.Leadershiparoundtheglobeneededtobemuchmore bold,ambitiousandquickinmeetingthechallengesathand.Amajorglobalshiftinconsciousnesswouldbe necessarytoaccumulatethewisdomthatcouldenableamoresustainablesociety.Buthowdoesthatwork,how dowedothat?AbrightspotwasIUCNCECsexcitingplansforaWorldConservationLearningNetwork(WCLN);a whitepaperpresentedduringtheWCLNslaunchdescribedavisionforNewLearningforSustainableSolutions (Wheeler,HesselinkandPretorius2005).ItwasintheaftermathoftheWCCinBangkokthatmyworkstartedto increasinglyfocusonwaystoacceleratelearningasconditionforasuccessfultransitiontoasustainablefuture.
AcceleratedLearningPathwaysforSustainableDevelopmentwithinInternationalContext
Geoterra
Ayiti
A VIRTUAL WORLDSTAGE?
FosteringHopeandVisionforthe21stCenturywas2007sthemeofthe WorldFutureSocietysannualconference.Thesessionsoneducation, learningandthefuturemadefrequentreferencetotheimplicationsof theemergingtrendsHorizonReport,echoinginmanywaysbytheHELIOS ReportpreparedfortheEuropeanDistanceEducationNetwork(EDEN).4 ManywerefascinatedbytheSecondLifephenomenon,aswasalso evidentattheG4CFestivalinNewYork.Interestingly,thelargestnumber
3 4
Seeforexample:http://www.cnn.com/2007/POLITICS/07/20/debate.preps/index.html See:EDENspublicationsathttp://www.edenonline.org/eden.php?menuId=81
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ofSecondLifersresidesinNorthAmericaandtheNetherlands.Itisavirtualworldwherepeoplebuy,sell,trade andconstructpiecesorwholevirtualsocietiesfromscratch.Importantly,itisanenvironmentwherenewsocietal modelscanbemodeledandtested.OnJune22,MacArthurFoundationPresidentJonathanFantonandLindenLab CEOPhilipRosedale(a.k.a.PhilipLinden)hadahistoricconversationabouthowvirtualworldscouldrevolutionize philanthropy.Attheevent,FantonalsoannouncedthattheFoundationwouldbeginayearlonginvestigationinto virtualworlds,includingmakingsomeinworldgrantsthroughtheUSCAnnenbergCenteronPublicDiplomacy. Morethan200avatarscongregatedinanauditoriumdesignedspecificallyfortheevent.25percentofthe additional383audiochannellistenerswerefromoutsidetheUnitedStates.NewscoverageincludedtheNewYork Times(philanthropyreporter),FutureTense(fiveminuteradioblurb)ChronicleofPhilanthropy,andChronicleof HigherEducation.
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Checkformissingmetatags(participatoryculture,collectiveintelligence,forexamples)inprogram design. Alignprogramactivitiesasnecessarywiththerealitiesandassociatedopportunitiescreatedbythekey trendsanddriverssummarizedabove. FindthefuturefasterbyusingsocialtechnologiessuchastheIWheel,TheoryU,TownMeetingsand others,perhapsincombinationformaximumeffect. Developappropriatestrategicactionplanswithmeasurablegoalsandobjectives,evaluatehownew socialtechnologiesusedinprogramactivitiescanleadtobetterresultsfaster,incorporatinganyinsights obtainedfromConnectingtheDots. Cooperatewithcentersofexpertiseorpartnersinthefocalareasofparticipatoryculture,collective intelligence,andemergingtechnologiesnationallyandinternationally. Promoteaccessforallwithinandamongnations,includingbymeansofOpenEducationalResourcesand theCreativeCommonslicensingframeworkpromotingthesharingofknowledgeandcreativecontent.
BE THE CHANGE TALK THE TALK, WALK THE TALK, TALK THE WALK
Talkischeapwhenrealchangeisrequired.Reputationhasbeencalledtheriskofrisksanditsmanagementhas becomeatoppriorityforbusinessestheworldover.CEOsoftenarepersonallyinvolvedintheircompanies communicationsstrategiesandmediarelations,whenbadnewsorethicalissueshitthewires.Mitigatingsuch reputationalrisks,protectingcorporatebrands,andbuildingbrandsthatdonotjustpaylipservice(TalktheTalk) toissuesofcorporatesocialresponsibility(CSR),principlesofresponsibleinvesting(PRI),sociallyresponsible investing(SRI),orsustainability,butactuallyraisethebarbyleadingthroughexample(WalktheTalk)are achievingamomentumoftheirown.Governmentandtheirleadersareinsimilarpositions.Theytooareunder increasingpressuretoWalktheTalkinordertoprotecttheirbrands.ThisexplainswhywenowhavetheGlobal Compact,theGlobalReportingInitiative,theEquatorPrinciples,forinstance.Invariably,raisingthebarinvolves marketing,advertisingandpublicrelations.TheyrepresentthedisciplinesthatmakeusTalktheWalk(United NationsEnvironmentProgram,UNGlobalCompactandUtopies2005). Atremendousacceleratedlearningopportunitywillunfoldifthemarketing,advertising,andpublicrelations professionalsandorganizationsbecometransformationalleadersinsupportofagloballysustainablelifestyle. Ethicalorresponsiblemarketing,advertisingandcommunicationstoupliftthehumanspirit,5 soulbranding, 6 Ads4Change, 7 andsimilarapproachesadvancingsustainablelifestyles,supportandinspirethemarketing, advertisingandpublicrelationsindustrytostimulatethecreationofcommercialmessaging.Thiscommunicates values,principles,ethicsandcharacterforthebenefitofall,whilestrengtheningthefoundationofwell
5
SM
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BIBLIOGRAPHY
AcountAbilityandConsumersInternational."Whatassuresconsumersonclimatechange?Switchingonconsumer power."June2007. Bharati,SwamiVeda.EducationandParentingforPeace.PresentationtotheCoferenceonEducationand ParentingforPeace,convenedbytheEthicsInitiativesoftheMuillenniumPeaceSummit,WorldCouncilof ReligiousLeaders,India:SRSGPublications,2004. Diamond,Jared.Collapse:HowSocietiesChoosetoFailorSucceed.NewYork,NY:PenguinGroup,2005. Glenn,JeromeC.,andTheodoreJ.Gordon.StateoftheFuture.WashingtonDC:TheMillenniumProject,World FederationofUNAssociations,2007,Pp.5758. GlobalFootprintNetwork.AnnualReport2006. HorizonReportEdition.CollaborativeReport,Austin,Texas;Boulder,Colorado:TheNEWMEDIACONSORTIUMand theEDUCAUSELearningInitiative,2007. Jenkins,Henryetal.ConfrontingtheChallengesofParticipatoryCulture:MediaEducationforthe21stCentury. OccasionalPaperonDigitalMediaandLearning,Chicago,Il:TheJohnD.andCatherineT.MacArthurFoundation, 2006. Kotter,John,andHolgerRathgeber.OurIcebergisMelting:CHangingandSucceedingunderAdverse Circumstances.FirstStMartin'sPressEdition,2006. Laslo,Ervin.TheChaosPoint:theworldatthecrossroads.Charlottesville,VA:HamptonRoadsPublishingCompany, Inc.,2006. Lenhardt,AandMadden,M.TeenContentCreatorsandConsumers. http://www.pewInternet.org/PPF/r/166/report_display.asp,WashingtonDC:PewInternetandAmericanLife Project,2005. Lovink,Steven.ASustainableFuturesGamesInitiative?PrefeasibilitystudyfortheWorldBankInstitutes SustainableDevelopmentDivision,WashingtonDC:(forthcoming;availableuponrequest),2007. Lovink,Steven.EcoInsuranceforaSustainableFutureAContributiontotheJohannesburgPlanof Implementation.ConsultationPaper,TheHague,TheNetherlands:InstituteforEnvironmentalSecurity,2003. ."FastForwardto2025:ThreeDecisionsOurChildrenwillThankUsFor."2004. http://www.planet2025.net/FastForward.pdf(accessedAugust22,2006). ."KeyKnowledgefortheDESDTheFutureisNow."2004.http://www.planet2025.net/FutureisNow.pdf (accessedAugust2007). Lovink,Steven."LifeInsurancefortheGlobe."InForesight,Innovation,andStrategyTowardsaWiserFuture,by EditedbyCynthiaG.Wagner,131145.Bethesda,MD:WorldFutureSociety,2005. Lovink,Steven.Planet2025ScenarioBrief:AcceleratedLearningforaGloballySustainableLifestyleConnectingthe Dots.FrameworkpaperforIWheelsessions,WashingtonDC:Planet2025Network,2006.
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