Questionnaire

This questionnaire consists of several sections. Please answer all of the questions. There is no right or wrong answer. Your spontaneous and honest response is important to the success of this research. Thank you for your cooperation.

Perceived Service Quality No. 1 2 3 4 5 6 7 8 9 10 Statement

The Hotel staff are courteous The facilities of Hotel are modern The Hotel staff are trustworthy The Hotel staff provides service in a timely manner The appearance of Hotel is visually appealing The staff Hotel performs the service right the first time If I need information, the Hotel staff could explain clearly The Hotel provides an environment that is free from danger The Hotel staff understand my individual needs Overall, Hotel provides excellent service quality

Strongly Disagree 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2

3 3 3 3 3 3 3 3 3 3

4 4 4 4 4 4 4 4 4 4

5 5 5 5 5 5 5 5 5 5

Strongly Agree 6 7 6 7 6 7 6 7 6 7 6 7 6 7 6 7 6 7 6 7

Customer Value No. 1 2 3 4 Statement

Compared to what I have given up in terms of money, time, effort, the overall services of Hotel satisfied my needs I consider the price of services provided by the Hotel to be reasonable The service I received from Hotel was excellent compared to what I had to give up in terms of money, time, effort Hotel offers good value for money

Strongly Disagree 1 2 1 1 1 2 2 2

3 3 3 3

4 4 4 4

5 5 5 5

Strongly Agree 6 7 6 6 6 7 7 7

Brand Image No. 1 2 3 4 5 Statement

Hotel has a good reputation I feel special when staying at Hotel Compare to other hotels, Hotel is a unique hotel Hotel is comfortable hotel Hotel is luxurious for its category

Strongly Disagree 1 2 1 2 1 2 1 2 1 2

3 3 3 3 3

4 4 4 4 4

5 5 5 5 5

Strongly Agree 6 7 6 7 6 7 6 7 6 7

I feel Hotel suits my needs

Brand Equity No. 1 2 3 4 5 6 7 8 9 10 11 12 13 Statement

No other hotels perform services better than I consider ............... as my first choice when I need lodging services in Lahore .......... provides superior service compared to other hotels I am willing to pay more to be a guest at ............... than in other hotels in its category ..... has more benefits than the other hotels in its category I like ............... more than other hotels I feel better when I stay at ................ I like staying at ............... very much ............... is the one that I appreciate most in Bandung Even if other hotels were offering a lower rate, I would stay at ................ I intend to continue staying at ............... in the future If ............... were to raise the rate, I would still continue to stay in the hotel In the future, I intend to recommend ............... to others who seek my advice

Strongly Disagree 1 2 1 2 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2

3 3 3 3 3 3 3 3 3 3 3 3 3

4 4 4 4 4 4 4 4 4 4 4 4 4

5 5 5 5 5 5 5 5 5 5 5 5 5

Strongly Agree 6 7 6 7 6 6 6 6 6 6 6 6 6 6 6 7 7 7 7 7 7 7 7 7 7 7

1 2 3

Gender : Male Female Age group : Under 25 2 5 - 35 36 - 45 46 - 55 Over 55 Highest education level: High School Diploma Degree Bachelor Degree Master Degree PhD Degree Occupation : Professional Student Retired Housewife Business Owner Government Officer Others Nationality : Pakistani, please specify your ethnicity : ................................................................... Foreigner, please specify your country : ...................................................................