GROUP NO: 1

PRINCIPLES OF MARKETING [MGT 307]

NAME
Vamsi Krishna Haritha G Harish R Lakshna J K Vinay B Pranav B Anvita Anusha

REGISTRATION NO
10MSE1014 10MSE1017 10MSE1023 10MSE1032 10MSE1064 10MSE1095 11MSE1014 11MSE1174

SIGNATURE

PROJECT TITLE: IMPACT OF CONSUMER BUYING

BEHAVIOR ON TOILET SOAP/ SHAMPOO
activity.] [Report submitted to Dr. R. Venkatesh on 04-10-2013 as part of an internal assessment

INTRODUCTION
SHAMPOO
In the past few years, Indian beauty has occupied a significant place in the fashion world. Both men and women have started giving importance to personal beauty grooming. As such Indian cosmetic industry, especially the hair care market has risen to productive market. Washing the hair and scalp has become a near universal practice. The method of doing so varies depending on both geographic and economic factors. Shampoos assumed importance as a product category with the advent of synthetic detergents. These were developed in the 1930s, became widely used in laundry markets by the mid of 1940s and appeared in a shampoo format during the 1950s. Shampoos are probably the most widely used hair products today; based on synthetic detergents they are relatively insensitive to water hardness, thus allowing for efficient rinsing since there are no scum residues. In the early days a shampoo could be defined as an effective cleansing agent for hair and scalp, but today the shampoo must do much more. It must leave the hair easy to comb, lustrous and controllable whilst being convenient and easy to use.

SOAP

Soap has been with us in one form or another for thousandsof years. The story goes that in Rome in around 1,000 B.C. at aplace called Sapo Hill, the women were washing their clothes in asmall tributary of the river Tiber, below a religious site where animal sacrifice took place. They noticed that the clothes became clean upon contact with the soapy clay which was dripping down the hilland into the water. It was noticed later that this cleansing agent wasformed by the animal fat soaking through the wood ashes and intothe clay soil. Strangely, in the first century A.D., the Romans are credited with the making of a soap-like substance using urine. The ammonium carbonate in the urine was reacted with oils and fat inwool to form this 'soap'.During the Eighth Century the Spanish and Italians beganmaking what was more like modern soap from Beech Tree ash andGoat fat, whilst the French are credited with replacing the animal fat with Olive oil.In England during the 17th century under King James I, soapmakers were given 'special privileges' and the soap industry started developing more rapidly, although soaps were generally still madeusing caustic alkalies such as potash, leached from wood ashesand from carbonates from the ashes of plants or seaweed. The soaps made in this way were harsh and often rather unpleasant.Soap as we know it today did not come about until the 18th century, when Nicholas Le Blanc, a Frenchman, discovered a reliable and inexpensive way of making sodium hydroxide (caustic soda), or lye as it is known to the soap maker, which forms the basewith which soaps are made to this day.

ABOUT THE COMPANY AND PRODUCT

The L'Oral Group is the world's largest cosmetics and beauty company. With its registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it has developed activities in the field of cosmetics. Concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatological, tissue engineering and pharmaceutical fields and is the top nanotechnology patent-holder in the United States.

Garnier is a mass market cosmetics brand of L'Oral that produces hair care and skin care products. The company started as Laboratoires Garnier in 1904, and was acquired by L'Oral in the 1970s. Current product lines include Fructis shampoos and conditioners, and Nutrisse hair color. Garnier is sold in numerous countries wordwide, with specific product lines targeted for different skin types and cultures. In 2011, Garnier partnered with TerraCycle to promote upcycling of product containers and the introduction of biodegradable products.

Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL's products include foods, beverages, cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers India Limited and, in 1956, became known as Hindustan Lever Limited, as a result of a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and employs over 16,500 workers, whilst also indirectly helping to facilitate the employment of over 65,000 people. The company was renamed in June 2007 as Hindustan Unilever Limited.

Lever Brothers first commenced operations in India in the summer of 1888, when crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbour and it began an era of marketing branded Fast Moving Consumer Goods (FMCG).Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products.

Brands
HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products. Eighteen of HUL's brands featured in the ACNielsen Brand Equity list of 100 Most Trusted Brands Annual Survey (2012), carried out by Brand Equity, a supplement of The Economic Times.[6] The Most Trusted Brands from HUL in the top 100 list (their rankings in brackets) are: Clinic Plus (4), Lifebuoy (10), Fair & Lovely (11), Rin (12), Surf Excel (13), Lux (14), Pepsodent (17), Closeup (19), Ponds (20), Sunsilk (26), Dove (37), Vim (43), Pears (79), Lakme (81), Vaseline (86), Wheel (87), Hamam (95) and Rexona (96). The latest launches for Hindustan Unilever include: Surf Excel Easywash; Lakm eyeconic range; Vim Anti Germ bar;Pureit Marvella UV with Advance Alert System; TRESemm: For Salon style hair at home everyday; Clinic Plus: Milk Protein Formula A++; Comfort 1 Rinse; Bru Exotica Guatemala; Closeup: Deep Action; Dove Hair Fall Rescue Treatment; Taaza: Taazgi bhari chaai, dimaag khul jaaye.[8] The company has a distribution channel of 6.3 million outlets and owns 35 major Indian brands. Its brands include:

Food brands
Annapurna salt and atta Bru coffee Brooke Bond (3 Roses, Taj Mahal, Taaza, Red Label) tea Kissan squashes, ketchups, juices and jams Lipton tea Knorr soups & meal makers and soupy noodles Kwality Wall's frozen dessert

Modern Bread, ready to eat chapattis and other bakery items Magnum (ice cream)

Homecare Brands
ActiveWheel detergent Cif Cream Cleaner Comfort fabric softeners Domestos disinfectant/toilet cleaner Rin detergents and bleach Sunlight detergent and colour care Surf Excel detergent and gentle wash Vim dishwash Magic Water Saver

Personal Care Brands

Aviance Beauty Solutions Axe deodorant and aftershaving lotion and soap LEVER Ayush Therapy ayurvedic health care and personal care products Breeze beauty soap Clear anti-dandruff hair products Clinic Plus shampoo and oil Close Up toothpaste Dove skin cleansing & hair care range: bar, lotions, creams and anti-perspirant deodorants Denim shaving products Fair & Lovely skin-lightening products Hamam Lakm beauty products and salons Lifebuoy soaps and handwash range Liril 2000 soap Lux soap, body wash and deodorant Pears soap Pepsodent toothpaste Pond's talcs and creams Rexona soap Sunsilk shampoo Sure anti-perspirant Vaseline petroleum jelly, skin care lotions TRESemm

Water Purifier Brand

Pureit Water Purifier

In line with ITC's aspiration to be India's premier FMCG company, recognised for its world-class quality and enduring consumer trust, ITC forayed into the Personal Care business in July 2005. In the short period since its entry, ITC has already launched an array of brands, each of which offers a unique and superior value proposition to discerning consumers. Anchored on extensive consumer research and product development, ITC's personal care portfolio brings world-class products with clearly differentiated benefits to quality-seeking consumers. ITC's Personal Care portfolio under the 'Essenza Di Wills', 'Fiama Di Wills', 'Vivel', "Engage" and 'Superia' brands has received encouraging consumer response and is being progressively extended nationally. ITC's state-of-the-art manufacturing facility meets stringent requirements of hygiene and benchmarked manufacturing practices. Contemporary technology and the latest manufacturing processes have combined to produce distinctly superior products which rank high on quality and consumer appeal. Extensive insights gained by ITC through its numerous consumer engagements have provided the platform for its R&D and Product Development teams to develop superior, differentiated products that meet the consumer's stated and innate needs. The product formulations use internationally recognised safe ingredients, subjected to the highest standards of safety and performance.

Fiama Di Wills is an Indian personal care brand that offers shampoos, conditioner, bathing bars and shower gels. It is owned by ITC Limited, an Indian conglomerate with a turnover of USD 6 billion. Launched on September 15, 2007, the brand was the second to roll out of ITCs personal care stable. Its USP is the blend of "nature and science" across its portfolio of products, resulting from four years of intensive research at the ITC Research and Development Centre in Bangalore.

Dove is a personal care brand owned by Unilever. Dove products are manufactured in Argentina, Australia, Brazil, Canada,Germany, India, Indonesia, Ireland, Mexico, Netherlands, Pakistan, Philippines, South Africa, Thailand, Turkey and United States. The products are sold in more than 35 countries and are offered for both women and men. The Dove trademark and brand name is currently owned by Unilever. Dove's logo is a silhouette profile of the brand's namesake bird. Products include: antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care, and facial care products. Dove is primarily made from synthetic surfactants, soaps (derived from vegetable oils such as palm kernel) and salts of animal fats (tallow). In some countries, but not UK, Dove is derived from tallow (like many soaps) and for this reason it is not considered vegan, unlike vegetable oil based soaps. Dove is formulated to be pH neutral, a pH that is usually between 6.5 and 7.5.

The Procter & Gamble Company, also known as P&G, is an American multinational consumer goods company headquartered indowntown Cincinnati, Ohio, United States. Its products include pet foods, cleaning agents, and personal care products. Prior to the sale of Pringles to Kellogg Company, its product line included foods and beverages. In 2012, P&G recorded $83.68 billion in sales. Fortune magazine awarded P&G a top spot on its list of "Global Top Companies for Leaders", and ranked the company at fifteenth place of the "World's Most Admired Companies" list. Chief Executive Magazine named P&G the best overall company for leadership development in its list of the "40 Best Companies for Leaders".

Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Procter & Gamble researchers started making a new anti-dandruff shampoo in 1950. Nearly a decade of research went into making a new formula, which introduced pyrithione zinc into the shampoo. It was first introduced to the U.S. market in November 1961 as a blue-green shampoo formula. There are now nine different Head & Shoulders varieties for varying hair types, and the formula has since changed color to white.

LITERATURE REVIEW

HINDUSTAN UNILEVER LIMITED

7% DOMESTIC CONSUMER SALES GROWTH, OPERATING PROFIT (PBIT) UP 12% IN JUNE QUARTER 2013
Mumbai, July 26th, 2013: Hindustan Unilever Limited announced its results for the quarter ending 30th June 2013. During the quarter, the Domestic Consumer business grew competitively at 7% with 4% underlying volume growth ahead of market. Soaps and Detergents grew 8%; profitable broad based growth Skin Cleansing sustained its strong performance, registering another quarter of double digit volume growth. Lifebuoy, Breeze, Dove and Lux delivered robust volumes. The quarter witnessed price deflation as the benefit of lower commodity costs were passed on to consumers. In Laundry, Surf and Rin maintained double digit growth as they continue to drive category upgradation. The liquids portfolio was expanded with the launch of Surf Excel Detergent Liquid. Household Care grew in double digit and Vim Anti Germ Dishwash and Domex acid based toilet cleaners were introduced. Personal Products grew 2% in a slowing market; double digit growth sustained in Hair, Oral and Colour Cosmetics In Skin Care, Ponds, Lakm and Dove delivered a good performance with double digit underlying volume growth. Fair & Lovely maintained its strong position in the mass skin lightening segment. However, it was impacted by a challenging market context and a strong base effect. Plans are underway to step up the growth momentum. Hair Care had another good quarter with volume led double digit growth. Sunsilk and Clinic Plus sustained robust growth momentum and Dove growth was led by bottles. TRESemm continues to make very good progress. Oral Care registered double digit growth driven by the exciting activation on Close Up and a step up on Pepsodent Expert Protection.

Colour Cosmetics did particularly well, delivering stepped up double digit growth across both Lakm and Elle 18. Lakm continues to strengthen its position in Premium Make Up driven by the growing momentum on Absolute and 9 to 5 which nearly doubled sales this quarter. In keeping with the thrust on building Beauty expertise, a number of differentiated innovations were launched. In Skin, Ponds BB Cream and Lakm CC Cream were introduced and the facial cleansing portfolio was further strengthened with a new Lakm Fresh Fairness Clean up range. Hair Care saw the launch of Sunsilk Radiant Shine, Dove Cellular Repair with keratin actives and TRESemm Keratin Smooth. In addition, the global portfolio was leveraged to launch the TIGI range of premium hair care and styling offerings in select top end salons.

PROCTOR AND GAMBLE

LOREAL
SALES BY OPERATIONAL DIVISION AND GEOGRAPHIC ZONE 2ND QUARTER 2013 GROWTH 1ST HALF 2013 GROWTH

M BY OPERATIONAL DIVISION

LIKE-FOR-LIKE REPORTED M

LIKE-FOR-LIKE REPORTED

Professional Products Consumer Products L'Oral Luxe Active Cosmetics Cosmetics total BY GEOGRAPHIC ZONE Western Europe North America New Markets, of which: Asia, Pacific Latin America Eastern Europe Africa, Middle East Cosmetics total The Body Shop Dermatology(1) Group total

779.3 2,802.2

2.7% 6.1%

1.5% 4.7% 5.1% 7.2% 4.5% 1.3% 4.9% 7.3% 4.5% 13.2% 5.1% 12.8% 4.5% -3.4% 4.2% 4.2%

1,531.8 5,723.0 2,826.8 907.1 10,988.7 3,899.0 2,743.2 4,346.6 2,240.2 966.3 745.1 394.9 10,988.7 368.8 380.6 11,738.1

1.4% 6.3% 6.4% 7.8% 5.7% 1.7% 5.4% 9.9% 8.0% 13.5% 8.4% 15.1% 5.7% 0.5% 0.3% 5.4%

0.6% 5.1% 6.6% 6.6% 4.9% 1.6% 6.7% 7.0% 5.1% 9.6% 6.7% 12.3% 4.9% -1.4% 3.3% 4.7%

1,404.7 5.5% 409.5 8.6%

5,395.7 5.6% 1,908.5 1,371.7 2,115.4 1,051.8 507.7 355.4 200.6 186.9 223.9 1.7% 4.5% 10.3% 8.2% 15.2% 7.5% 15.1% -0.8% 0.8%

5,395.7 5.6%

5,806.5 5.2%

Shampoo Market and Its Growth in India

The hair care market in India is valued at $200 million. It contributes 8% in the total FMCG sector and has registered a growth of 3.8% over the previous year. The hair care market can be segmented into hair oils, shampoos, hair colorants and conditioners, and hair gels. The size of shampoo market is 2700 Crores of rupees with urban areas accounting for 80% of shampoo sold and rural areas accounting for 20% of shampoo sold in country. The market is expected to increase due to increased marketing by players, lower duties and availability of shampoos in affordable sachets. Sachet makes up to 70% and anti-dandruff shampoo up to 20%of the total shampoo sale. This is primarily a middle class product because more than 50% of the population uses toilet soaps to wash hair. The penetration level is only 30% in metros. The major players are HUL and Procter and Gamble. Brand loyalties in shampoo are not very strong. Consumers frequently look for a change, particularly in fragrance. Major expectations from the product are improvement in texture and manageability,

giving softness and bounce to hair, curing and avoiding damage to the hair. Southern market is predominantly a sachet market, accounting for 70 % of sachet volumes. In Contrast, shampoo bottles are more popular in the Northern markets. About 50 % of the shampoo bottles are sold in the Northern region alone. The shampoo industry has lot of scope to be penetrated with all India penetration level at 51% with urban penetration at 62% and rural penetration at 46% till now.

Market Share of Shampoo Companies in India

The top three companies in shampoo market are Hindustan Unilever Ltd., Procter and Gamble and Dabur. From the pie chart, it is seen that Hindustan Unilever Ltd. is dominating the market with 46% of market share followed by Procter and Gamble and Dabur with 24% and 11% of market share. The other major players in the market are Indian Tobacco company, Loreal and CavinKare with 6%, 3% and 2% of market share.

Top Shampoo Brands in India

The major selling brands are Sunsilk and Clinic Plus which are dominating the market with 22% and 20% of market share of shampoo segment followed by Pantene and Head and Shoulders with 16% and 13% respectively. Dabur is dominating the herbal shampoos with 8% of the total market share of shampoo segment.

SWOT Analysis of Shampoo Market in India

Strengths: The major strengths of shampoo market includes low operational costs, presence of established distribution networks in both urban and rural areas, presence of well known brands in FMCG sector, increase in income level of customers. Weaknesses: Weaknesses of shampoo market includes lower scope of investing in technology and achieving economies of scale, especially in small sectors, low exports levels, lack of education in rural market and so many products are already available in the market. Opportunities: Major opportunities of shampoo market includes untapped rural market, rising income levels of customers, large domestic market all over the country, a population of over one billion, export potential of companies and high investment of customers on consumer goods. Threats: Threats of shampoo market includes removal of import restrictions resulting in replacing of domestic brands, slowdown in rural demand, new entrants of well known international brands and spurious goods and illegal foreign imports of different shampoo brands.

BCG Matrix of Shampoo Brands In India

The portfolio of shampoo business in India is shown by the Boston Consulting Group (BCG) matrix in the above diagram on the basis of their relative market share and industry growth rate. The vertical axis denotes the rate of growth of sales from low to high as we move upwards for shampoo industry in India whereas the horizontal axis represents the relative market share from high to low as we move from left to right. The four cells of BCG matrix have been termed as Stars, Cash cows, Dogs and Question marks or Problem children.

Stars:
In shampoo segment of India it includes Sunsilk, Panteen, Head and Shoulders, Clinic Plus and Garnier Fructies which are high growth, high market share businesses. It means all these market players are in the growth phase of the product life cycle. All of them are following an expansion strategy to establish a strong competitive position with regard to a star business.

Cash cows:
Clinic all clear, Ayur and Chik are placed in this cell of BCG matrix as these market players are generating large amounts of cash but their rate of growth is slow. All these market players fall in the maturity stage of product life cycle in shampoo segment.

Question marks:
This cell includes Dove, Vivel and Vatika which are of high industry growth but low market share businesses in shampoo segment of India. These market players are in the introduction stage of product life cycle. These market players may become stars if enough investment is made or they may become dogs if ignored.

Dogs:
The market players like Lux and Lifebuoy are placed in this cell of BCG matrix of shampoo segment in India. Both of these players are in the decline stage of product life cycle and a retrenchment strategy is generally suggested in this stage of product life cycle.

ANALYSIS

From the Questionnaire method we have collected some responses and it has been analysed. The results of Analysis are shown in the Charts below:

From the above chart it is clear that females are more interested in buying FMCG Shampoos/Soaps.

The above chart shows that people between 30 - 45 age are more interested to spend on Shampoos/soap.

From the above chart we can identify that people prefer anti-dandruff owing to the pollution that is affecting their hairs smooth and shineness.

Shocked to see that local brands are becoming more popular amongst the people.

Its unlikely that with the prices up, people are still ready to spend 100 - 200 bucks on their beauty.

The consumers of shampoo are very sensitive and he is very much aware of the products. Awareness about the product regarding the ingredients is very high in the consumers. Influence in the purchase of the shampoos mainly depends on the hair problem and assurity to solve that problem given by the brand. Influence of doctor and family is also very high. Attributes of a particular brand also play an important role in the purchase. Attributes like reasonable price, fragrance, quality, & medications plays its significant role. By the analysis we can conclude that consumers in the shampoo market are not much conscious about the price but its quality plays important role. The study reveals that Pantene has been tried by most of the consumer (16 %). Next comes

Sunsilk. Organics and Clinic Plus both (11 %), which have been tried by the consumers. According to the study Pantene is the most consumed ( 20 % ) brand of shampoo. Head & Shoulders and Clinic Plus both account to 15 % of the total shampoo consumption and Sunsilk is less consumed than these ( 14 %). Organics forms only 5 % of the total shampoo consumption. The survey showed a number of reasons for consumers using more than one brand or type of shampoos simultaneously. No single shampoo, according to the consumer, was able to fulfill all the hair requirements. Dandruff was the most important hair problem which led the cosumer to use more than one shampoo at a time. Some people use two or more shampoos simultaneously, just for change.

Consumers in the age group below 20 and 20 - 29 are more innovative as compared to the other age groups. It has been observed from the study that females shampoo their hair twice a week, while males prefer using shampoo on alternate days. From the survey it was found that the Medium size pack of shampoos with quantity of 100 ml to 250 ml is the most frequently purchased pack. According to our sample 51 % of the people across different age groups and income groups prefer this packaging. From the table no. 6 it can be concluded that a majority (58%) of the consumers change their shampoo occasionally. These consumers also tend to test the quality of new launches. Non availability is another factor which to a certain extent, has prompted many consumers to use more than one brand simultaneously. A significant figure of shift to another brand due to non - availability of their brands. From table no. 10 that amongst the factors which influence the choice of a brand of shampoo(s), Hair problems is the most important one. People select shampoo(s) with reference to their hair problems. Hair type also plays a very important role. While selecting a shampoo consumers take care to select the shampoo according to their hair type. The role which Advertisements play can not be neglected. According to study it is found that even advertisements influence the consumers a great deal in selecting a shampoo. At times someones reference also helps in selecting a brand. Hair type or hair problems are found to be more significant as compared to the fragrance, packaging and price of a shampoo. The consumers of Head & shoulders are the most satisfied with all the attributes of the shampoo and the range falls in the interval of 2.5 - 3 on the scale of 1-3. Next on the list are Organics and Clinic Plus. But these two shampoos need to improve upon the anti -dandruff and hair repairing qualities which the consumer finds is lacking to a certain extent. Sunsilk to a large extent fails to satisfy hair nourishment, anti dandurff and hair repair needs of the consumer. The satisfaction level lies in the range from 1-1.5. Clinic All Clear provides high satisfaction to the consumer as far as anti dandruff quality of the shampoo is concerned. But it lacks all other attributes such as hair nourishment, hair repair, conditioning, removing hair problems etc. The satisfaction is very low on the scale. Ayur needs to improve upon all its range of 1 - 2. attributes as the satisfaction level for all of them lies in the 57% of the consumer tend to

The relatively new concept of using the seal of a Clinical Laboratory on a shampoo bottle does not much influence the purchase decisions unaffected by the use of the seal. Advertisements play a significant role in the purchase decision of the consumers. 33% of the advertisements. of the consumer. 60 % of the consumers remain

consumers are influenced by the advertisements of shampoos they use. The message in the advertisements is paid more attention to, than the role models shown in The survey reveals that the

Organics user with his Impressive personality and Friendly

behavior provides Good company. He is Outgoing and is Similar to most people. He is indifferent to advertisements and Independently makes the major decisions of his life. The user of Head & Shoulders has an Outgoing personality and can impress people easily. He is meticulous in nature although he independently takes decisions. He is similar to most people and due to his friendly nature, provides Good company. The consumer of Sunsilk is totally independent in making major decisions. He seldom seeks advice from others and is indifferent to advertisements. Although he is meticulous but lacks innovation. His similarity to most people, outgoing and friendly nature, provide good company and accord him an impressive personality. The Pantene consumer is very friendly, gives good company and has an impressive

personality. He is meticulous and similar to most people although he is outgoing he is not much of an innovator. He independently takes decisions and never seeks any advice from others. The user of Clinic Plus is quite innovative while he also does his jobs meticulously. He seldom seeks advice and is indifferent to advertisements as he is independent in taking major decisions in his life. His similarity to most people, his impressive personality and friendly nature always provide good company.

CONCLUSION

In India the market share of hair care segment contributes a considerable amount i.e. 9% of FMCG sector which is continuously increasing from 6230.8 crores of rupees to 8417.79 crores of rupees in the commercial years of 2008-09 to 2010-11. The shampoo market is dominated by Hindustan Unilever Ltd. with a market share of 46% followed by Procter and Gamble with 24%. The top shampoo brands Sunsilk, Clinic Plus, Pantene and Head & Shoulders which are placed in the Stars cell of BCG matrix of shampoo brands of India.
Conclusion of survey revels that the consumer behaviors depend on the following reasons: Product quality, Family influence, Doctors prescription, Advertisement, Hair problem, Price of the product, and self.

REFERENCES

http://en.wikipedia.org/wiki L'Oral Finance : Financial News Releases , www.loreal-finance.com http://www.pg.com/en_US/downloads/investors/annual_reports/2013/2013_ AnnualReport.pdf http://public.adequatesystems.com/pub/attachment/233954/035213389162 31161364972452625-fr.pwc.com/PwC%20-%20Etude%20Asia%20outloo k%20030413%20basse%20def.pdf?id=882391

NOTE
SAMPLE QUESSTIONNAIRE FOR PROJECT - 2 ( SHAMPOO/SOAP) IS ATTACHED FOR YOUR KIND PERUSAL.

Yours truely, TEAM MEMBERS.