Laura Lorenzetti

395 Graham Avenue, Apt. 2F, Brooklyn, NY 11211 404.547.8032 lauraelorenzetti@gmail.com @lauralorenzetti

Experience
September 2013 - Present Quartz New York, NY Editorial Intern
Reporting on global business news with an eye towards technology, consumer and retail companies. Also, working as part of the Ideas team to edit, post and oversee commentary on the site. Includes managing online CMS, posting and editing commissioned articles and reporting on global trends. Articles include the worldwide rise of baijiu spurred on by Diageo, the resurrection of cool by Converse and how Macys has become the department store darling.

June 2013 August 2013 Crains New York Business New York, NY Editorial Intern
General assignment reporting covering politics, local business, real estate and feature stories. Wrote an average of one web article per day on quick turn-around for the daily e-mail alert while managing one to two longer stories for weekly print and online publication. Stories included a feature on sustainable weddings, new technology to fight counterfeit goods, immigration reform and its potential effects on local businesses and an exclusive on a new restaurant deal between Stephen Starr and Fatty Crab.

August 2011 August 2012 November 2007 October 2010 Raison Pure branding and product design agency New York, NY Copy Writer
Developed positioning and brand strategy for new products for companies such as Diageo (Johnnie Walker, Ciroc, Godiva) and Unilever (Dove). I worked alongside designers, strategists and account managers to develop copy for presentations and brand positioning documents. Projects included marketing strategy, packaging design and new-toworld product innovation. Projects often created a brand from scratch: determining a strategic opportunity within the market, developing an identity including packaging design and tone-of-voice and outlining a holistic platform that would extend to marketing and advertising agencies. An example would be the newly launched Johnnie Walker Platinum.

November 2010 July 2011 Elmwood Design branding and product design agency New York, NY Account Manager
Developed and maintained client accounts for Wal-Mart retail and Colgate-Palmolive, focusing primarily on product and environmental design. Work included taking initial briefs and developing an appropriate approach for the design and strategic teams to meet fast deadlines while tracking ongoing progress. I also led the marketing and public relations initiatives to support new business development for the nascent New York office.

Education
Current
CUNY Graduate School of Journalism, M.A., Journalism
Expected Graduation December 2013

May 2007
New York University, B.A., Economics, Minors in Italian and Journalism

Skills
Audio editing in Reaper and ProTools; Adobe InDesign; Photoshop; Video editing in Final Cut Pro X; Designing interactive multimedia in Hype; Wordpress Knowledgeable in CSS, HTML, JQuery and content management systems Proficient in Italian Avid dog walker and consumer of information