FOR IMMEDIATE RELEASE

CONTACT: Amalia Martino, BlueShoes Media

(425) 361-2754 / amalia@blueshoesmedia.com

Latin Mixx Conference Brings DJ’s, Artists and Industry to New

York City, July 21 – 23, 2009
July 15, 2009 / New York, NY – The Latin Mixx Conference is the annual destination for
DJ, artists and industry related to the Latin Urban music genre. The event features visual
artist exhibition, sneaker exhibition, business expo, live performances and industry panels.

Created by Kevin "Pills" Montano, and his cousin Jason "DJ Threat" Campbell in 2006,
The Latin Mixx is designed to recognize Latino DJs for all of their accomplishments and
contributions to the music industry and features the five elements of Latin Urban culture:
music, art, fashion, media & entrepreneurship.

The Latin Mixx kicks off Tuesday, July 21 at 8:00 p.m. at an artist and DJ showcase
presented by BMI at S.O.B.’s located at 204 Varick Street at West Houston, New York.

The rest of the conference will take place, July 22 – 23, 2009 at:

The Times Center

242 41st Street
New York, NY 10018

Panel discussions will cover:

• Los Sonidos De New York

• The Evolution of DJ's in the Music Industry
• Connecting Brands with Artists & DJs
• Latin Mixx All Star DJ Panel

Performances include Juganot, T-Weaponz, Steelo, Kuko Alamala & Buda and Tali y
Messiah. As well as, all star DJ’s Spin One, Yonny, Fatfingaz, DP1, Supa Dave and
Spictakular.

Full event schedule follows. Registration available at http://www.latinmixx.eventbrite.com/

###

Media Contact: Contacto en Español:

Amalia Martino Claudia M Correa

(425) 361-2754 office (646) 345-5231
(510) 435-7474 cell claudia@blueshoesmedia.com
amalia@blueshoesmedia.com

BlueShoes Media is a Seattle-based entertainment publicity firm with national clientele.

http://www.blueshoesmedia.
LATIN MIXX CONFERENCE SCHEDULE

Tuesday, July 21, 2009

S.O.B’s
204 Varick Street at West Houston
New York, NY 10014

8:00pm, The Latin Mixx Artist Showcase presented by BMI & Latin Mixx.

Turntablist Showcase hosted by Table Manners Emerging artists will be showcasing their
talents to celebrate the opening night of Latin Mixx. Trick DJs will be showing off their best
turntable skills. World renowned Turntablists include: DJ Supa-Dave, DJ DP1, DJ
Fatfingaz, DJ Yonny, DJ Spin One and DJ Spictakular.

Wednesday, July 22, 2009

The Times Center

242 W 41st Street
New York, NY 10018

Registration – Times Center Lobby: Begins at 10:00am

Artist Exhibition – The Times Center Gallery: Featuring up and coming Latino artists who
are successful within the Latin Market and have something very unique to offer attendees.
This year’s feature artists are Paper Monster and Leon Rainbow.

Sneaker Exhibition- The Times Center Hall Lobby: Featuring custom sneaker designers
who have made a name for themselves in the Latin Market, this year’s feature artist is
Nelson Cepeda of Rebel Aire and Erica Purnell of Pink Eye.

Latin Mixx Expo- The Times Center, Hall: Featuring hands on experience of the latest DJ
equipment, as well as a unique opportunity for vendors to showcase their brands to
attendees. DJ Equipment vendor set up courtesy of Musically Yours featuring Pioneer,
American DJ, QFC Audio and many more.

Latin Mixx Conference Performance Stage - The Times Center, Hall: Featuring emerging
recording artists, who are looking to gain maximum exposure to DJs, and the Latin Market
influencers.

Latin Mixx Panels - Times Center Stage

12pm – 12:45pm, The Kvan Group presents “Los Sonidos De New York”

The panel will feature the transition of Mexican music into mainstream America and the
Latin Market. Panel topic will include the art of Cumbia, as well as Bailes, light shows,
sound manipulation and the cultural connection to traditional Mexican music.

Moderator – Alejandro Covos, Host of Viva Mexico, Amor 93.1FM

Panelists include:

Sonido Caluda- (El Pesado De N.Y.)

Sonido Magia NY- (El Jefe de Jefes)
Sonido Emperador
DJ Nelson - (El Zilencio)
DJ Freddy – (Freddy in The Mix)
1:00pm – 1:45pm - BMI presents “The Evolution of DJ's in the Music Industry”

This panel will be discussing how DJ's have evolved from club DJ's to Producer, On-Air
personality, Artist, promoter and marketers. Their different income stream as
entrepreneurs and producers/composer/re-mixers, as well as the pros and cons the digital
revolution.

Moderator - Porfirio Pina, BMI

Panelists Include:

David Rolas – DJ Latino 96FM LA, Artist

Little Louie Vega – DJ Producer
DJ William ”Kato” Otero- Latinos Unidos Record Pool
Larry Gold – CEO / Artistic Director, SOB’s
Manny Soba – DJ / Concert Promoter
Alex Carmenates – DJ / President, National Record Pool Association

2pm – 2:45pm - Music Industry Online presents “Connecting Brands with Artists & DJs”

This panel discussion will highlight, what is in the partnerships for the brands, the artists,
DJs and most importantly the fans! Artists & DJs benefit from income to help them create,
while brands like McDonald's, Hennessy and Toyota benefit from exposure to consumers
through tours, music videos, events and artist product placement. If you’re an emerging
artist or DJ seeking sponsorship opportunities or an endorsement deal this panel is a
must!

Moderator - Tone Capone, Music Industry Online

Panelists include:

Joe Bernard- Director, Network Sales, Mun2

Manny Gonzalez- Director, Hispanic Marketing- Hennessy
Ken Cervantes- MediaVest 42 Degrees
Tony Martinez- President, Kinetix Integrated
Joe Richard Cruz - Project Manager Vital EXP
Joseph Schramm - Schramm Sports & Entertainment

3:00pm – 3:45pm, Creative Media Group presents “Latin Mixx All Star DJ Panel”

This panel will be discussing the art of breaking hit records, pushing new artists and the
Internet radio game. Seasoned DJs will be giving their expert advice, opinions and offering
information for the up and coming artist, DJ and anyone trying to make it in the industry.

Moderator – DJ Enuff Hot 97.1, Heavy Hitters President

Panelists include:

DJ Alex Sensation- 97.9 FM

DJ Camilo- Hot 97.1 FM
DJ Eddie One - Latino 96 FM
DJ Prostyle - Power 105.9 FM
DJ Big Syphe - Power 106 FM
DJ Johnny Famulari - La Kalle 105.9 FM
DJ Tony Touch - Sirius Satellite
4:00pm – Latin Mixx Superstar Q&A - Special Announcement

An exclusive and intimate question and answer session with a Latin music superstar, yet
to be announced.

8:00pm - After Party Secret location to be announced

Featuring an exclusive fashion show. This very chic, invitation only event offers a more
relaxed and intimate opportunity for the most important attendees, sponsors and
influencers to network. Special performance by Sito Rocks and an exclusive Biejo-75
Brazil Street Remix.

Thursday, July 23, 2009

Club Providence
311 West 57th St
New York , NY 10019.

7:00pm - Latin Mixx Award Show

The most anticipated highlight of the Latin Mixx Conference. The winners of The Latin
Mixx Awards will be announced and recognized. The winners are selected from 13
different categories of the best Latino DJs in the US. Winners were determined after 3
months of votes from their peers and fans.

Hosted by: LBoogs of Alist Radio & Hot 97, Laura Stylez of Sirius Satellite & Leading lady
Alist Radio, Sito Rocks of 4 Threat Records, Miss Stacy of DTF Radio & Leading lady of
Goom Radio.

Comedy by: Roberto Vanderpool, Star of Carolina’s, Comedy Central, Def Comedy Jam
and The Latino Comedy Jump-Off.

DJ Showcase by Heavy Hitter DJ Precise

Latin Mixx DJ Icon Award presented to Heavy Hitter President, DJ Enuff

Latin Mixx Lifetime Achievement Award presented to Paulito Vega

12:00am – After Party- Secret location to be announced