CHAPTER 1:- INTRODUCTION OF COMPANIES

INTRODUCTION OF KFC

KFC Corporation, based in Louisville, Kentucky, is the worlds most popular chicken restaurant chain, specializing in Original Recipe , Extra Crispy
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, and Colonels Crispy Strips

chicken with home style sides and five new freshly made sandwiches. Every day, nearly eight million customers are served around the world. KFCs menu everywhere includes Original Recipe chickenmade with the same great taste Colonel Harland Sanders created more than a half-century ago. Customers around the globe also enjoy more than 300 other productsfrom a Chunky Chicken Pot Pie in the United States to a salmon sandwich in Japan. KFC continues reaching out to customers with home delivery in more than 300 restaurants in the United States and several other countries. And in quite a few U.S. cities, KFC is teaming up with other restaurants, Taco Bell and Pizza Hut, selling nearly fifty years ago; Colonel Sanders invented what is now called home meal replacement selling complete meals to harried, time-strapped families. He called it, Sunday Dinner, Seven Days a Week. Today, the Colonels spirit and heritage are reflected in KFCs brand identity the logo features Colonel Harland Sanders, one of the best-recognized icons in the world.

Colonel Harland sanders, born September 9, 1890, actively began franchising his chicken business at the age of 65. Now, the Kentucky fried chicken business he started has grown to be one of the largest retail food service systems in the world. And colonel sanders, a quick service restaurant pioneer, have become a symbol of entrepreneurial spirit. More than two billion of the colonels finger lickin good chicken dinners are served

annually. And not just in America. The colonels cooking is available in more then 82 countries around the world.

INTRODUCTIN TO DOMINOS PIZZA Jubilant Foodworks was founded in 1995 and the company opened its first Domino's pizza store in January 1996.The Domino's brand was founded in the United States of America in 1960 by Thomas and James Monaghan. Since then, that business has grown into a global network of over 8,500 pizza stores in more than 60 countries, involving over 2,000 franchises.Jubilant Bhartia Group holds the master franchisee rights for the Domino's Pizza brand and operations for the whole of India, Nepal, Sri Lanka and Bangladesh. The company will continue to use the brand name of 'Domino's Pizza' for marketing and other related purposes. We have constantly focused on consumer-centric areas such as product innovation, taste, pricing and customer service. Our several products innovations such as Double Cheese Crunch Pizza, Kebab Pizzas, Cheese Burst Pizza, Dominos Calzone, Chicken Wings amongst others, and most recently Pasta, have gone down well with the consumers. As the result, we have been able to get quick product acceptance from them and often that is the first and most important bridge that a foreign food category has to cross. On the other hand, offers like, Pizza Mania at Rs 35/- per Pizza and Fun Meal for 4 has helped us drive value-formoney proposition allowing access to the brand. We have realised that value for money is an extremely important need for Indian consumers, especially in the context of the food services market. Then our 30 minutes or free service guarantee gives a differentiated edge to our brand amongst the Indian consumers. popular with the countrys burgeoning middle class, but also the brand omnipresent. In an interview with Amit Sharma, Dominos Pizza India VP, marketing, Dev Amritesh, shares the brands India journey and the companys plans for India.

When Dominos entered India in 1995, Pizza was quite low on the taste palate of Indians. Fourteen years and 274 stores later, brand Dominos seems to be on a roll, having not only made pizzas

CHAPTER 2:- PROBLEM CAUSES REASON

Environmental factors and opportunities Political : The operations of KFC are affected by the government policies on the regulations of fast food operation. Currently government are controlling the marketing of fast food restaurant because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country. Governments also control the license given for open the fast food restaurant and other business regulation need to follow such as for a franchise business. Good relationship with government in giving mutual benefits such as employment and tax is a must for the company to succeed in any foreign market.

Economic: Though for last 1 year their was economic slowdown all across the globe but the sales of KFC and other fast food chains did not slow down to that extent that of other sectors in. The GDP (Purchasing Power Parity) is estimated at 2.965 trillion U.S. dollars in the year 2010. The GDP- per Capita (PPP) was 2700 U.S. dollars as estimated in 2008. The GDPreal growth rate in 2007 was 8.7%. India has the third highest GDP in terms of purchasing power parity just ahead Japan and behind U.S. and China. Socio cultural: India is the second most populous nation in the world with an approximate population of over 1.1billion people. This population is divided in the following age structure: 0-14 years 31.8%, 15-64 years 63.1% and 65 years and above 5.1%. There has also been a continuous increase in the consumption of fast food in India. The social trend toward fast good consumption is changing and India has seen an increase of 90% fast food consumption from the year 2002- 2007.

Technological: The Indian fast food Industry is heating up with a lot of foreign players entering the Indian market. The technological knowhow and expertise will also enter the Indian market with an increase in competition. With the lower rates and increase technology the fast food counters are attracting youth by giving them attractive deals. For e.g. KFC and Dominos pizza. For a fast food restaurant, technology does not give a very high impact on the company and it is not a significant macro environment variables.

Environmental: As one of world largest consumer of beef, potatoes and chicken, KFC always had been critics for world environmentalist. This is because high consumption of beef causing the green house effect by methane gasses coming from the cows ranch. Large-scale plantation has effect the environment and lost of green forest opening for plantation activities. Vegetarian environmentalist criticizes the fast-food giant for cruelty to animals and slaughtering. In America, once KFC want to introduce whale burger causing uproar because whales are endangered species. Legal factors: As a certified fast food operator, there are many regulations and procedures that KFC should follow. For example is the Halal certification that becomes a concern to Muslim consumers. KFC should protect its integrity and consumer confidence by ensuring all materials and process are as claimed or must followed.

CHAPTER 3:- ACTUAL POLICIES OF THE COMPANIES

POLICIES OF PIZZA
Recruitment is the step towards Selection. Generally recruitments are either taken care by the HR Department Head or the manager (whoever is responsible for hiring). There is a process for hiring a candidate that is usually to be followed in large organizations. When there is a requirement, the HR department is communicated about the same. The HR department then goes through the database of candidates it has or it would send the requirements through Classifieds, Job portals, etc. By sending these requirements, the organization is likely to get feedback from eligible candidates in the form of CVs. The requirement advertisement should mention the Job Analysis (Job Description and Job Specification) so as to avoid attracting unnecessary applications. This also makes it easier for the HR department to shortlist from the applications and this will help reduce any bias from the HR resulting due to over examining the applications, boredom, etc. Recruitment and Selection are two different terms even though they are always mentioned together. After the recruitment process is accomplished it gives way to the selection process. Selection process takes place after the HR department has shortlisted from among the received applications. The selection is not a lengthy procedure but depends from organization to organization. The recruitment process is important in order to avoid any mistakes that

would lead to future problems for the company from the candidates end. Its a saying we have heard in our childhood, one dirty fish pollutes the entire pond. Similar is the case with employees. One wrong employee in the organization may hamper the growth of the entire organization. The training material is being provided to help store team members understand their functions and responsibilities. These materials are intended to complement existing Dominos Pizza standards. They are not intended to override or replace existing or future company standards. We all have heard that, Employees are assets of a company. Every compan y claims to follow and understand this mantra. The function of HR is all about people- managing them, hiring them, etc. To carry out any function in a business, be it marketing, production, operations, you need people. HR brings the people to the organization and its business. It is said marketing is promoting your product in the market place. Similarly, HR is promoting and selling your company in the market. If you can promote your company efficiently you are sure to attract people to work for you. When not taking steps to "Avoid the Noid," the leadership and organizational development team at Domino's Pizza incorporates technology into its overall leadership development efforts to facilitate a blended learning approach.

With more than 8,000 locations in more than 54 countries, Domino's needs a costeffective way to reach out to a broad audience to support leadership development. Offering a variety of programs through its homegrown learning portal, DPZ University

(which houses e-learning content from a variety of vendors), accomplishes this strategic objective. "The nice thing about this is, from home, at night, I can access it; I don't have to be at work," said Patti Wilmot, executive vice president of PeopleFirst, Domino's Pizza's training program. "With the business that we run, a lot of our team members work odd hours, particularly our leaders that run our stores. This gives them the opportunity to do it in the morning or whenever they want to do it." "This allows us to put tools in the hands of each and every one of our leaders in an instant, and now we've got a very broad reach out into the marketplace, across this building, into our distribution centers and out into the stores," Kissinger said. "Otherwise, we were challenged in having large infrastructures and training departments." Wilmot said the bottom is where it's most useful. "It's primarily for an early-career leader. Maybe it's their first time managing people, and he or she is having an issue with someone around attendance or has lack of resultsoriented performance management skills," she said. "They can go in and get some quick tips on how to sit down with this team member and have a good one-on-one discussion to address those skill deficiencies."