CONNECTING THE TO THE

CLASSROOM BOARDROOM
ESTABLISH COMPETITION TEAMS ON YOUR CAMPUS

emonstrate the success of your college or university programs by sending students to compete against top students from across the United States, Canada, and beyond. By supporting academic teams from your program areas, you will showcase the quality of your programs to your administration, community partners and alumni, you will bring international recognition to your students, your programs and your campus. If any of the areas on the following pages align with your classes or program area, there is one organization that allows you to showcase your members and your program through a competitive events programCollegiate DECA. Competitive activities include role-plays, case studies and professional presentations. Events can be used in the classroom as experiential activities to measure member performancethen you send the top performers to represent your school. Every competitive event and activity includes face-to-face interaction with a business/industry professional, validating the knowledge and abilities of members through a comprehensive evaluation. ComENT P I petitive event transcripts are now available to H RE RS PR EU EN EN E R gauge how members compare to members P MARKETING from their association (i.e., state, territory, or + SALES province) and their international ranking within their competitive event area. Chapter HOSPITALITY advisors can obtain competitive event tran+ TOURISM scripts after the International Career DevelFINANCE opment Conference. + ACCOUNTING
P HI RS U
EN TR E
BUSINESS MANAGEMENT + ADMINISTRATION

Send your very best members to compete with top members from the United States, Canada, and beyond. The International Career Development Conference provides members the opportunity to network with business and industry experts through industryrelated presentations, career-focused panel discussions and internship and employment opportunities. Additional conference activities include: National Management Institute Culinary Management Institute Entrepreneurship Academy Entrepreneurship Challenge

EURSHIP REN EP TR N E

COMMUNICATIONS + TECHNOLOGY

ENTREP R E N EU RS HI P

A school may choose to enter multiple members/teams in any of the events.

Visit us at www.collegiatedeca.org.

RENEURS HIP TREP EN

BUSINESS MANAGEMENT & ADMINISTRATION COMPETITION TEAMS

BUSINESS MANAGEMENT + ADMINISTRATION

BUSINESS ETHICS (TEAM OF 2) A team of two members analyze a business situation containing an ethical dilemma, then present a resolution of the dilemma to a professional (judge) with experience in business. BUSINESS LAW (TEAM OF 2 TO 3) A team of two to three members analyze a real-world case law situation that deals with marketing/business activity between two organizations, then present solutions/recommendations to a professional (judge) with experience in business.

BUSINESS RESEARCH (TEAM OF 1 TO 3) One to three members partner with a local business to conduct research in the local market to assess how to implement or improve the business corporate social responsibility plan. Members will prepare a written research report and present findings and strategies for improvement to a professional acting as the business owner. HUMAN RESOURCE MANAGEMENT An individual member analyzes a real-world human resource management case situation, then presents solutions to a professional (judge) with experience in business. MARKETING MANAGEMENT An individual member analyzes a real-world marketing management case situation, then presents solutions to a professional (judge) with experience in business. PROJECT MANAGEMENT An individual member serving as a project manager leads and directs a crossfunctional team to complete a project plan. Project managers are responsible for all aspects of the project plan and must complete the plan including schedule, budget, and scope. The member will prepare a written project plan and present to a judge acting as a company CEO. RETAIL MANAGEMENT An individual member will be challenged to perform marketing and management functions and tasks in any retail establishment, then role-play with professionals (judges) with experience in business. SALES MANAGEMENT MEETING An individual member analyzes a real-world management case situation, then conducts a meeting with one or more salespeople (judges).

COMMUNICATIONS & TECHNOLOGY COMPETITION TEAMS*

COMMUNICATIONS + TECHNOLOGY

ADVERTISING CAMPAIGN (TEAM OF 1 TO 3) One to three members prepare an advertising campaign for any service, product, company or business. The participant(s) will present the advertising campaign to judges acting as prospective clients/advertisers. EMERGING TECHNOLOGY MARKETING STRATEGIES EVENT (TEAM OF 1 OR 2) Team designs a marketing strategy for a product or service using emerging technology solutions. The participant(s) then demonstrate and explain the marketing plan to the potential client.

The objective for the 20132014 year is to create a comprehensive emerging technology marketing strategy for a weekend music festival. Emerging technology strategies include, but are not limited to, web sites, mobile applications, social media outlets, animation, videos, and the like. The strategy should include a clearly integrated brand identity for the festival. PROFESSIONAL SALES An individual member selects a product(s) and/or service(s), and the organization and delivery of a sales presentation to a group of potential buyers of any item or items to be sold to a company for resale, or an industrial or trade product or service to be used in a company, firm, or store in the operation of its business or a product or service to be sold to the ultimate customer. The ability of the participant to interact with the buyers and initiate a purchase is the major focus of this event. *Most competitive events encourage the application of technology in the presentation to judges

FINANCE & ACCOUNTING COMPETITION TEAMS

ACCOUNTING An individual member will analyze a real-world accounting situation, interpret data, provide solutions to the situation, and then role-play with a professional with experience in accounting. BANKING FINANCIAL SERVICES An individual member will analyze a real-world banking services situation, developing ideas/solutions to the situation, then role-playing with a professional (judge) with experience in banking services.

FINANCE + ACCOUNTING

CORPORATE FINANCE An individual member will be challenged to demonstrate their knowledge and understanding of financial concepts and how these concepts apply to the disciplines of investment and corporate finance in both business enterprises and financial services institutions. FINANCIAL STATEMENT ANALYSIS (TEAM OF 2 TO 3) Two or three members acting as financial consultants will analyze the yearend financial statements of two companies from the same industry, prepare a written analysis, and present their findings and recommendations to professionals (judges) with experience in business.

HOSPITALITY & TOURISM COMPETITION TEAMS

HOSPITALITY + TOURISM

ADVERTISING CAMPAIGN (TEAM OF 1 TO 3) One to three members prepare an advertising campaign for any service, product, company or business. The participant(s) will present the advertising campaign to judges acting as prospective clients/advertisers.

HOTEL AND LODGING An individual member will be challenged to perform marketing and management functions and tasks in any business enterprise primarily engaged in providing lodging, food and beverage services, special events, and meeting spaces. PROFESSIONAL SALES An individual member selects a product(s) and/or service(s), and the organization and delivery of a sales presentation to a group of potential buyers of any item or items to be sold to a company for resale, or an industrial or trade product or service to be used in a company, firm, or store in the operation of its business or a product or service to be sold to the ultimate customer. The ability of the participant to interact with the buyers and initiate a purchase is the major focus of this event. RESTAURANT AND FOOD SERVICE MANAGEMENT An individual member will be challenged to perform marketing and management functions and tasks in a restaurant or food service business. TRAVEL AND TOURISM An individual member will be challenged to perform marketing and management functions and tasks in any business enterprise primarily engaged in satisfying the desire of people to make productive or enjoyable use of travel services.

MARKETING & SALES COMPETITION TEAMS

MARKETING + SALES

ADVERTISING CAMPAIGN (TEAM OF 1 TO 3) One to three members prepare an advertising campaign for any service, product, company or business. The participant(s) will present the advertising campaign to judges acting as prospective clients/advertisers.

ENTREPRENEURSHIP

BUSINESS-TO-BUSINESS MARKETING (TEAM OF 2) A team of two members analyze a real-world case situation that deals with marketing/business activity between organizations, then present solutions to a professional (judge) with experience in marketing and business. EMERGING TECHNOLOGY MARKETING STRATEGIES EVENT (TEAM OF 1 OR 2) Team designs a marketing strategy for a product or service using emerging technology solutions. The participant(s) then demonstrate and explain the marketing plan to the potential client. The objective for the 20132014 year is to create a comprehensive emerging technology marketing strategy for a weekend music festival. Emerging technology strategies include, but are not limited to, web sites, mobile applications, social media outlets, animation, videos, and the like. The strategy should include a clearly integrated brand identity for the festival. FASHION MERCHANDISING AND MARKETING An individual member will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments, and manufacturing firms primarily engaged in the merchandising and marketing of clothing and related articles for personal wear and adornment. INTERNATIONAL MARKETING (TEAM OF 2) A team of two members analyze a real-world international case situation, then present solutions to a professional (judge) with experience in international marketing and management. MARKETING MANAGEMENT An individual member analyzes a real-world marketing management case situation, then presents solutions to a professional (judge) with experience in business. PROFESSIONAL SALES An individual member selects a product(s) and/or service(s), and the organization and delivery of a sales presentation to a group of potential buyers of any item or items to be sold to a company for resale, or an industrial or trade product or service to be used in a company, firm, or store in the operation of its business or a product or service to be sold to the ultimate customer. The ability of the participant to interact with the buyers and initiate a purchase is the major focus of this event. RETAIL MANAGEMENT An individual member will be challenged to perform marketing and management functions and tasks in any retail establishment, then role-play with professionals (judges) with experience in business. SALES MANAGEMENT MEETING An individual member analyzes a real-world management case situation, then conducts a meeting with one or more salespeople (judges). SPORTS AND ENTERTAINMENT MARKETING (TEAM OF 2) A team of two members analyze a real-world sports and entertainment marketing case situation, then present solutions to a professional (judge) with experience in sports and entertainment marketing.

ENTREPRENEURSHIP COMPETITION TEAMS

ENTREPRENEURSHIPSTARTING A BUSINESS (TEAM OF 1 TO 3) One to three members develop a proposal to start a business. As entrepreneurs seeking start-up capital, the participant(s) will present the proposal to judges acting as potential investors or financial institution representatives. The proposed business may be a sole proprietorship, partnership, corporation, or franchise. NOTE: This event is not designed for businesses currently being operated. ENTREPRENEURSHIPGROWING A BUSINESS (TEAM OF 1 TO 3) One to three members will analyze their current business operations and identify opportunities to grow and expand the business. Options may include franchising, expanding into new markets, opening a second location, licensing agreements, merging with or acquiring another business, diversifying product lines, forming strategic alliances with other businesses, expanding to the Internet, etc. NOTE: This event is designed only for business currently being operated. ONLINE BUSINESS PLAN The objective of the Online Business Plan competition is to provide Collegiate DECA members interested in the field of entrepreneurship a comprehensive learning experience. This challenge will be different from most business plan competitions because it will operate completely onlineno travel will be required. The written business plan will be submitted electronically and the oral presentation will be delivered via Skype.