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* Jakob Nielsen (Jakob Nielsen) -

founder and director of "Nielsen Norman Group", he created with Donald Norman, a former vicepresident of the "Apple Computer". Prior to 1998, Jakob Nielsen worked as a senior engineer in the "Sun Microsystems", was a specialist in web-usability.

* Jakob Nielsen -a famous expert

on usability

* All activities of Jakob Nielsen is

directed primarily to the fact that the work done on the Internet for users as convenient and accessible. He is the author of many useful inventions and owns thirty-one patent. Also in the arsenal of Jakob Nielsen lot of books on web design, user interfaces, structures, and many other sites. One of his most famous books - "Web design".

* In view of those

accomplishments he has achieved in his work to fight the "dark side of the Internet," it is not disputed by anyone.

* Jakob Nielsen's first book,

published in Russia in 2000 "Web Design" (original: "Designing Web-Usability") - is still the best tool on the basics of usability.
all sites have an extremely terrible and repulsive people design.

* Jakob Nielsen said that 90% of

* Every year the Internet is evolving, and many books related

to web design, lose their relevance. Therefore, Jakob Nielsen does not get tired to work on improving the Internet by constant heading on your own site and upgrading the basics of web design.

* 10 Tips of Jakob Nielsen * Nielsen believes that the vast majority of companies, trying to

come up with something new, just confuse visitors an unnecessary complication of the sites, and many people use the Web, just as an additional opportunity to advertise. about what a quality web design. Moreover, many do not understand why in general can be used internet site. According to my research, if the user does not receive the necessary information on site within the first 10 seconds he goes looking for it elsewhere

* "Most companies do not have any idea of a friendly interface, or

* 1. Make your site easier! Simplify navigation and remove

unnecessary information.

* 2. Do everything possible to speed up loading the site. * 3. Brevity - the soul of wit! Prepare information for the web site,
not for the collected works.

* 4. Do not use the local expression and long unintelligible phrases. * 5. Set sensible search engine and put a search box on the top
right corner of the page.

* 6. Avoid the use of the latest technologies. Use only those

software solutions that are available for 2 years or more. * 7. On the main page of the site put the information about what actually your site. * 8. If your site offers e-commerce (online store), do not forget the price of goods in a conspicuous place. * 9. Think about the users with low vision, make sure that your browser is possible to increase the font size. * 10. Your website is ready? Do not forget to regularly update it to the network was the most recent information.

* Books * Mobile Usability, 2012 * Eyetracking Web Usability, 2010 * Prioritizing Web Usability, 2006 * Homepage Usability: 50 Websites Deconstructed, 2001 *

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(113 guidelines for homepage design) Designing Web Usability: The Practice of Simplicity, 1999: a quarter million copies in print; 22 languages International User Interfaces, 1996 (co-editor with with Elisa del Galdo) Multimedia and Hypertext: The Internet and Beyond, 1995: second edition of textbook on linked online information Advances in Human-Computer Interaction Vol. 5, 1995 (editor) Usability Inspection Methods, 1994 (co-editor with Robert L. Mack): with chapters by each of the inventors of these methods Usability Engineering, 1993: textbook on methods to make interfaces easier to use Hypertext and Hypermedia, 1990: first edition of the classic textbook (no longer in print) Designing User Interfaces for International Use, 1990 (editor) Coordinating User Interfaces for Consistency, 1989 (editor): still the best book on how to get a standard look-and-feel (reprint edition published 2002)