Sharon Erlich

sharonerlich@mac.com 484-431-5085 www.linkedin.com/in/sharonerlich/ An accomplished editorial professional with expertise in all aspects of copy development for interactive and print media SUMMARY OF QUALIFICATIONS Solid hands-on experience managing the development of copy and coordinating manuscript development from inception to completion (editing, proofreading, incorporating client-requested changes and confirming/proofing updates throughout all iterative stages) for a variety of interactive and print media Strong team player accustomed to working collaboratively with internal team members (account managers, copy directors, writers, designers, programmers, interactive architects, SEO analysts, and QA testers) and external contractors Experienced manager responsible for hiring, providing performance reviews, coaching, and supporting direct reports Interactive/digital editorial expertise, excellent understanding of SEO principles and information architecture in copy development Superior editing and proofreading skills; outstanding command of the English language; AMA expertise, experience creating and maintaining brand style guides and ensuring editorial style guidelines are followed

PROFESSIONAL EXPERIENCE

Cadient Group, King of Prussia, PA

April 2007June 2013 Manager, Editorial Services Assigned projects and directed the activities of four editorial managers and three proofreaders responsible for ensuring the highest standards of interactive script development and accuracy on all projects Managed the editorial development of assigned interactive media campaigns, coordinating efforts with various functional areas. Examples of digital media include full, launching brand websites, email campaigns, video, banners, conventions, and social media, covering the following conditions: diabetes, weight-loss, OTC skincare, chronic kidney disease, bipolar disorder, ADHD, renal cancer, GERD, smoking cessation, asthma and COPD, and oncology Collaborated with assigned writers to manage the development of writing on assigned projects. Provided input to ensure overall cohesiveness of writing and design; fact-checked and ensured referencing accuracy and AMA style adherence; participated in preparing regulatory submissions Provided copyediting, proofreading, and occasional light copywriting for a variety of pharmaceutical brands and disease conditions Conceived and lead the development of an interactive proofreading queue used throughout the company to formally submit jobs for proofreading Developed ongoing departmental quality initiatives and best practices; ensured compliance with company and individual brand style guidelines

Freelance Editor, Proofreader

20049/2006 Provided copyediting and proofreading services as a contractor and freelancer for the following companies: F.A. Davis, a Philadelphia-based medical book publisher; Wyeth Pharmaceuticals; Lincoln Financial; IMS Health; University of Pennsylvania, Corporate Communications department; and Cadient Group (Became a Cadient Group hire after freelancing for 7 months.)

The Vanguard Group, Valley Forge, PA

19892004 Over a 15-year period, I held several positions of increasing responsibility in Corporate Communications (print work) and the IT Division, managing the development of content for print and online initiatives.

Sr. Communications Manager, CrewNet (Vanguards Intranet site) 2001May 2004 Managed development of new subsites to CrewNet, working with various internal departments to explain and guide the process, and develop creative solutions when appropriate IT Online site managerManaged production of weekly news articles for IT Online (IT division intranet site). Developed content strategy based on IT business goals, worked with webmaster to brainstorm article ideas. Managed efforts of three webmasters, who were responsible for the daily content and maintenance of the intranet site Proofread and edited all new content created for IT Online Project-managed the elevation of design and functionality enhancements to the subsites. Created and distributed surveys, analyzed feedback, compiled requirements, and assembled and led team consisting of information architect/designer, developers, and webmasters. Follow-up survey to clients confirmed success of the site enhancements Process ImprovementGuided the effort to reevaluate the subsite development process resulting in a more streamlined process that was easier for clients to understand. Delivery time was cut from about five months to three months Communication Manager, IT Administration 20002001 Led effort to design and develop the IT Online subsite. Developed content architecture, organized, proofread, and edited new content. Collaborated with technical team to develop the site Developed IT's communication strategy, which included developing both printed materials as well as a screen saver that was distributed to the IT Division, soliciting and editing a variety of written communications to support the divisional initiatives Sr. Production Manager, Web Production Services 19972000 Started up the Electronic Services group in Online Services. Provided direction for the graphical look and content management of the first phase of Vanguards retail website Started up the newly formed Web Production Services, a production coordination unit needed to coordinate the production efforts of the content. Expanded production group into a department of ten Production Coordinators and two managers responsible for ensuring the accuracy and quality of content on Vanguards website. Worked directly with Web developers, writers, editors, functional architects, and designers to produce projects by required deadlines Developed and implemented the production process and procedures for elevating content to the website Trained new hires in procedures including proofing new content and testing strategies for each type of project Became a Vanguard Quality Professor teaching a unit-level quality class three times a year to new Vanguard hires Sr. Production Manager, Corporate Communications 19951997 Managed a staff of seven production coordinators. Produced 40 annual reports and semi-annual reports each year. Interviewed and hired designers, graphic artists, and photographers; bid out and awarded jobs to print vendors and paper vendors; and worked with our internal graphics group, writers, editors, the financial department, the Executive department, and Legal department to produce annual reports and prospectuses Frequently acted as design consultant/creative director to ensure the Vanguard look and feel on specialty print projects ranging from Crew magazine (a full-color 16- to 24-page quarterly), to a newly designed HR Benefits package, to a die-cut mouse house party invitation for a corporate event, among many others Initiated the practice of bidding out paper in bulk for the annual reports ultimately saving Vanguard over $200,000 the first year in paper costs. Managed a print budget of $2 million Production Manager, Corporate Communications 19941996 Produced fund annual reports and corporate design projects. Acted as liaison between internal clients and vendors to determine needs and then translate them into the finished piece. Bid out jobs to print vendors Performed proofreading duties including proofing against original documents and specifications, verifying spelling, grammar, punctuation, sentence structure, correct layout, style, font, and point size Managed a group of five to seven Production Coordinators

Supervisor, Corporate Communications 19921994 Supervised three to five Production Coordinators and produced and oversaw the print production of fund annual reports, prospectuses, and corporate communications initiatives Sr. Production Coordinator, Corporate Communications 19911992 Produced annual reports and prospectuses, as well as several senior-level design projects including designing the first new annual report cover of the year Put together bid packages for printers, and hired photographers and designers (as needed). Maintained budget parameters. Directed photo shoots Production Coordinator, Individual Marketing 19891991 Produced numerous marketing materials, annuals, prospectuses, and corporate pieces

Education:
Tyler School of Art, Elkins Park, PA; BFA Foreign studies Tyler School of Art, Temple Abroad, Rome, Italy LIstituto Statale de Belle Arte DUrbino, Urbino, Italy. Certificate in advanced printmaking. Related coursework: Certificates of completion in journalism, writing, editing, html, and Web design courses Foreign language proficiency: Italian, Hebrew Professional affiliation: PhIMA (Philadelphia Interactive Marketing Association)