Acknowledgment A good teacher is the one who show the path and is the only light before him

to guide, lead, courage and motivate high on lifes journey and guest to attain the unknown with regards to obtain knowledge and learning. We take this opportunity to express our profound gratitude and deep regards to our guides Prof. Jitendra Sharma and Prof. Daisy Kurien for their exemplary guidance, monitoring and constant encouragement throughout the course of this thesis. The blessing, help and guidance given by them time to time shall carry us a long way in the journey of life on which we are about to embark. A number of people supported us, as respondent without them this project would not have been possible. Regards: Milan Soni Khushboo Bhatia Zamiruddin Khan Dheerendra Mishra

Preface MBA is a stepping-stone to the management carrier and to develop good manager it is necessary that the theoretical must be supplemented with exposure to the real environment. Theoretical knowledge just provides the base and its not sufficient to produce a good entrepreneurs or good mangers thats why practical knowledge is needed. In accordance with the requirement of MBA course this report is been drafted. Being MBA students we got great opportunity to understand the applications of Primary and secondary data collection and interpretation. We came to know about practice use various statistical tools and methods like chi-square, ANNOVA, sample size calculator etc. We also got experiences of drafting questionnaire, field work to get questionnaire filled. The project report is the research TV viewers preferences regarding TV Commercials in Ahmedabad city. It consists of research objective, research methodology, secondary data of TV Commercials, data analysis our interpretation and conclusion.

Television Healthy advertisement spends coupled with increased penetration in rural and semi-urban areas are propelling the growth of the television sector in India. Emergence of direct-to-home (DTH) technology in a big way has made the television industry mark a value of US$ 7.1 billion by the end of 2011, which was 14 per cent higher than that in 2010. A report prepared by KPMG, along with an industry body, has stated that while the current level of penetration is estimated at around 60 per cent, there is still a room for expansion in the Indian TV landscape. The report estimates that pay-TV subscription revenue will increase from 65 per cent in 2011 to 69 per cent by 2016. Radio While TV is a captive medium, radio allows freedom of movement. Other than being a popular medium with the youth, radio has far-reaching impact on people in remote places In the year 2011, the total share of the Indian advertising industry stood at Rs 25,594 crore, recording a growth of 8 per cent when compared to the previous figures. The figure was far below the earlier projection of 17 per cent as the Indian economy faced a severe inflation that touched 10 and the weakening of the Rupee against the Greenback. The growth projections for the advertising industry for 2012 remain a cautious 8-9 per cent, with a total share of Rs 28,013 crore Now for a breakdown of the share: television continued to dominate with a share of 44.8 per cent, followed closely by the print media with a share of 42.2 per cent. The growth of Internet's share had been the most impressive, claiming the third largest share of the ad share at 3.8 per cent. Radio saw a flat growth of 3.1 per cent share of the ad pie, on the other hand, outdoor ads did better with a 5.1 per cent share. Cinema related advertising was at the bottom of the pie with a mean share of 0.5 per cent.
Topline The Indian Advertising expenditure is expected to touch the 300 billion mark by end of 2011. TV is expected to overtake Print to be the lead medium in India and will continue to grow at 26%. Print is expected to have a moderate growth of 9% as compared to the other mediums. Digital is expected to be growing at 35%. Though it will be the fastest growing medium, it will not grow at the expense of TV or Print.

As per the IRS R3, TV penetration is 79% out of which 69% is Cable & Satellite. The real growth in TV advertising is coming from these homes. TV penetration has grown by 5% whereas C&S has grown by 7% over 2009-10

http://www.campaignindia.in/Article/244681,mindshare-india-says-industry-expected-to-grow-by18.aspx http://mediagyaan.blogspot.in/ http://www.indianmirror.com/indian-industries/2012/advertising-2012.html

http://www.infobanc.com/india_view/key_statictics/stat_india_17.htm finotax.com/itax/itaxrates1.htm
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