ASSIGNMENT User Research Report : Personas, Scenarios, Design Requirements (10 points) WHAT For this assignment, you

will work in small groups to plan, conduct, analyze and write-up user research. WHY This assignments purpose is to: 1. Help you practice the process of conducting user research and writing personas, scenarios, and design requirements. HOW Follow the steps you learned about from class readings and discussion: 1. plan user research 2. conduct user research (interviews, observations, contextual inquiry, etc.) 3. analyze the qualitative data you have collected (you can use affinity diagramming like we practiced in class see me if you need post-it notes) 4. write up persona(s) 5. write one contextual scenario for each persona 6. extract design requirements from each scenario

The report should contain the following sections, but it is up to you how you decide to present the content in each section: 1. Title page 2. Table of contents (replaces executive summary) 3. Introduction Describe the problem and the product youre working on; In other words, describe the purpose of this report answer the questions: What is this report? Why was this report written? Whats in this report? 4. Methods Explain your procedures for data collection and data analysis. Cite sources your respective class readings at the very least. Also, describe the data you collected: How many people participated, what are their demographics, how many total hours of observations, interviews, etc. 5. A section for each: Persona(s), Scenario(s), Design requirements. 6. References create a list of references in APA style and list all the citations you referred to in your text.

Grading Criteria:

Application of class concepts: Personas, scenarios, design requirements are written correctly, following accepted standards as described in class readings for writing each type of document. No confusion between personas and scenarios, for example. Process is followed as learned in class. Far below Needs Meets Expectations Exceeds Expectations Improvement Expectations 0-1 1-2 2-3 3 Connection to data: Personas, scenarios, design requirements are grounded in the data you collected. This connection is made apparent in the methods section and in additional notes, if necessary. Far below Needs Meets Expectations Exceeds Expectations Improvement Expectations 0-1 1-2 2-3 3 Presentation: The writing is clear, simple, concise and correct. The report is appropriate for a business setting looks appealing; it is easy to read, easy to find information. Make it sexy, not APA style ;) Far below Needs Meets Expectations Exceeds Expectations Improvement Expectations 0 .50-1 1-2 2 Research plan points (2): Your points: HOW TO SUBMIT THIS ASSIGNMENT: 1. One file for each group, Word or PDF. 2. Please submit the assignment on Blackboard, on October 9, 2013, by class time. Please contact me if you need a few more days to do a good job. 3. Unless I hear from you otherwise, all group members will receive the same number of points. If a group member did not participate fairly and you believe s/he deserves a point deduction, please send me an email, explaining the situation and the number of points you believe should be deducted (out of 10).