MarketSimplified

Inc

India Mobile Trend

YourGatewaytotheNewFinancialMarketplace

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MarketSimplified Inc Future Indian Mobile

62.54% 57.99% 49.92% 40.87%

India: Mobile Landscape

69.35%

ETC Idea BSNL Reliance Teledensity

Aircel Tata Vodafone Bharti

It is forecast that the number of subscribers could reach as high as 868.47 million reaching at 69.35% penetration by 2013.

Dec-09E

Dec-10E

Dec-11E

Dec-12E

Dec-13E

Achieved: 800 million

Total SIM Cards Base

144,600 crore

15%

166,168 crore

812 million
39%
227 million new SIM sold Monthly Avg. addition 20m

achieved 4 years before the deadline

2010

2011

2011 Target

2015

Indian Telecom Industry Growth

SIM Card Sales

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Target : 800 million

TARGET

MarketSimplified Inc

Proliferation of Mobile Internet

40%

25 million

Search per device

Desktop Internet Users

GPRS users are

estimated at 20 to 25 million

Over 2009 internet traffic from metros from India grew 2.5X times other global carriers: Nearly half of this traffic was from Mobile phones.
2007 2008 2009 2010 2011

Search/Smartphone Search/PC

In 2011, Smartphone search rates are expected to exceed PC search rates of 2007
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MarketSimplified Inc What consumers are doing on smartphones?

Smartphone Activities
Smartphone Usage in India
12m

6m

100%

2.5m

2009

2010

2011

100% growth over the year 2010

Indian Mobile Headset Market Growth

Voice calls & messaging

Apps Parallel Media Usage Search Social Networks Local Searches Video Websites Email

Indian smartphone users spend more time on the Internet than on traditional voice calls and SMSs

28%

72%

Gaming, Entertainment, Apps and Internet

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MarketSimplified Inc

Mobile Banking in India: The Next Big Thing

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The growth of Mobile Banking in India

Growth in Mobile Banking Subscribers, 2000 to 2012
Banked Population 12% of the total mobile Internet users in top 8 metros of the country 530 410

1.96 million Internet users use mobile banking

16.4 million active mobile Internet consumer

Mobile Subscriber Base Registered M-Banking Customers Active M-Banking Customers 100 20

630 380

Mobile Banking Usage

2013 53 million

20

Units (Millions)

2009

10 million Annual Growth 51.8%

2000

2012

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Why mobile banking is easily the next big thing?

Huge Subscriber Base

The mobile subscriber base of 800+ million that is growing day by day is a clear indication of the bright future. This is essentially due to the high adoption of mobile phones in India.

Smarter Smartphones
Increasing usage of smartphones is directly correlated to the growth in mobile banking.

Easy Accessibility
For banks, mobile banking has become the most promising medium of reaching out to their customers because of the ability to provide services at any time or place in the world.

Mobile Applications
Application-based banking is the most efficient way of mobile banking as it is more convenient and user friendly than the regular methods of SMS banking and net banking.

Affordability
Smartphones in todays times start from as low as 1500 INR, which in effect opens up to a large untapped Indian market. Mobile Manufacturing companies in India are also planning to launch cheap smartphones by the end of year 2011 which will cost 2000 rupees approximately to front end users.

Limitations of Broadband
Broadband is limited to connectivity and has still not reached a lot of places in India where mobile phones have been dominating. Also the affordability of computers is far lesser compared to mobile phones.

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MarketSimplified Inc

Smartphone Banking potential in India

India now has over 777 million mobile subscribers. So there is a huge opportunity for the smartphone manufacturers to tap the Indian market potential. There will be two main factors that will decide how soon the Smartphones proliferate: The price of the handset and cost of Data usage.

Price of handsets

Data Usage Affordability

Data Rs.

Airtel Rs. 9 54 105 205 450

Idea

Docomo Rs. 9 21 39 90 201

Reliance Rs. 100 199 399

Nokia X2-01 Rs.3479

Samsung E2652 Rs.4366

Spice Mi270 Rs.5649

10 MB 65 MB 100 MB 250 MB 500 MB

8 61 101 201 450

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Company offices & Contact

SubsidiaryOffice
MarketSimplifiedInc. 802WoodfieldRoad,Suite400 Schaumburg,IL60173, USA

DirectContact
VinodMuthukrishnan VicePresident Strategy&Partnerships Email:vinod@marketsimplified.com US:+1.646.571.2297,+1.917.828.2001 Asia:+91(44)39123000/+91(44)30903090 Fax(US):+1(815)3019468 Fax(Asia):+91 44 39128128

http://www.marketsimplified.com

CorporateOffice
INXSTECHNOLOGIESLTD. 13thFloor,ZenithBuilding, AscendasInternationalTechPark, CSIRRoad,Taramani,Chennai600113

GeneralEnquiry
CorporateEnquiry:corporate@inxsasia.com BusinessDevelopment:contact@inxsasia.com

http://www.inxsasia.com

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