Consumer Behaviour

consumer behaviour assgn select the blank question in organisational buying, formal buying is represented by an official and formal
________ . correct answer purchase order your answer purchase order multiple choice multiple answer question ways to reduce chances of failure are:correct answer buying lowest price item , warranties and guarantees , not too much to expect your answer buying lowest price item , warranties and guarantees , not too much to expect true/false question correct answer your answer
land reforms are largely failure in india. true true
match the following question correct answer brand ambassadors sacred consumption beauty secular consumption opinion leaders
your answer celebrities in different fields celebrities in different fields consumption of goods that promote
consumption of goods that promote beauty promotes technology
promotes technology
involve in social activity
true/false question in comparison to outdoor publicity of products/ brands, electronic media is relatively becoming more important. correct answer true your answer true multiple choice single answer question characteristic of organisational buyer is:correct answer few in number, high volume business your answer few in number, high volume business multiple choice multiple answer question political factors affecting organisational buying are :correct answer defense spending , lobbying your answer defense spending , lobbying multiple choice single answer question attitudes are resultant of the combination of :correct answer beliefs and values your answer beliefs and values true/false question customers. correct answer your answer
today the focus and challenge before all marketers is to rebuild themselves around their true true
multiple choice multiple answer question why marketers focus on high involvement decisions? correct answer marketers assume consumers to be equally involved as they are , they believe consumers think before they act your answer marketers assume consumers to be equally involved as they are , they believe consumers think before they act true/false question correct answer
the value and volumes of purchases are high in organisational buying. true
your answer
true
multiple choice multiple answer question primary use of consumer research is for which applications? correct answer routine problem , non routine problem your answer routine problem , non routine problem true/false question correct answer your answer
agriculture is mainly subsistence oriented. true true
multiple choice multiple answer question in depth interviewing tech of consumer research is known for :correct answer informal approach , appropriate questions , identify record subtle reaction your answer informal approach , appropriate questions , discover hidden motivation true/false question that product. correct answer your answer
attitude towards any product/ brand has nothing to do with the final act of purchase of false false
multiple choice single answer question who is the ' father ' of modern consumer movement? correct answer ralph nader your answer ralph nader true/false question correct answer your answer
consumer has a right to voice grievances or suggestions. true true
multiple choice single answer question buying process involves the following :correct answer users, influence and buyer your answer users, influence and buyer match the following question correct answer
your answer least price conscious
intuitive thinking least price conscious aggression, hunger, sex id id
sensing-thinking type personality
own decision maker
own decision maker
sensitive thinking short term consideration
short term consideration
multiple choice multiple answer question managerial approach of consumer behavior is :correct answer micro in nature , cognitive in nature , overemphasis rationality of consumers your answer micro in nature , cognitive in nature , overemphasis rationality of consumers multiple choice multiple answer question consumer behavior is based on studies of :correct answer social science , economics , psychology your answer social science , economics , psychology multiple choice single answer question it is the individual's self concept :correct answer ego your answer ego
select the blank question correct answer your answer select the blank question correct answer your answer
________has opened new avenue in collection of data in actual users. information technology information technology
higher ________ level helps in understanding consumer behavior. sophistication selective behavior
multiple choice single answer question per capita household expenditure is maximum in which state of india? correct answer punjab your answer punjab multiple choice single answer question under this practice, manufacturer draws line for the supplier to make supplies only in a fixed area :correct answer area restriction your answer area restriction multiple choice single answer question it is the stimulus below which consumer cannot detect the stimulus at all :correct answer absolute threshold your answer subliminal perception multiple choice multiple answer question factors affecting organisational buying behaviour :correct answer environmental , organisational , inter personal your answer environmental , organisational , inter personal true/false question individuals belonging to elite professions as civil services, business executives etc. are accorded same level of status as of ordinary graduates. correct answer false your answer false multiple choice multiple answer question disadvantages of observation survey is :correct answer slow and expensive , interpretation , less bias your answer slow and expensive , interpretation select the blank question correct answer your answer select the blank question correct answer your answer select the blank question choices. correct answer your answer
________ gradually leads to brand loyalty. habit habit
________ has a symbolic meaning tied to consumer values. product product
________ is defined as repetitive behaviour in absence of evaluation of alternative habit habit
multiple choice single answer question per capita household expenditure is lowest in which state of india? correct answer bihar your answer bihar
select the blank question correct answer your answer
individuals have a specific perception and image of themselves called ________. self concept self concept
multiple choice single answer question this model refers to the actual buying process & product and company factors affect the process of buying :correct answer characteristics of product and organisation your answer characteristics of product and organisation multiple choice single answer question name the primary need of human being :correct answer medicine your answer medicine multiple choice single answer question the managerial approach in consumer behavior :correct answer is micro level & cognitive in nature your answer is micro level & cognitive in nature multiple choice multiple answer question characteristics of rural market in relation to marketing stimuli are :correct answer low product exposure , low brand awareness your answer low product exposure , low brand awareness , low rate of retail outlets multiple choice multiple answer question in the present business scenario cb is complex due to :correct answer competition , rapid pace of innovation , declination of product differentiation your answer competition , rapid pace of innovation , declination of product differentiation multiple choice single answer question it is the data which is collected at first hand either by the researcher or by some other person for the study purpose :correct answer primary data your answer primary data select the blank question correct answer your answer
perception of a stimulus below the conscious level is called ________. absolute threshold absolute threshold
multiple choice multiple answer question ways to increase low involvement product's purchase are :correct answer coupons , displays , price deals your answer coupons , displays , price deals multiple choice single answer question name the market whose product has a universal application :correct answer horizontal your answer horizontal select the blank question correct answer your answer select the blank question correct answer your answer
attitudes with________ of involvement are relatively easier to change. low level low level
consumer has a right to get redressal of ________. grievances grievances
multiple choice multiple answer question peculiar social relations found in rural india are :-
correct answer more frequent interaction between same people , caste influence is strong , status determined by birth in the family your answer more frequent interaction between same people , caste influence is strong , status determined by birth in the family consumer behaviour assgn :02: vaishali multiple choice single answer question factor of convenience in purchasing :correct answer is very important your answer is very important multiple choice single answer question industries in india depend to a major extent on :correct answer rainfall your answer rainfall select the blank question with consumers becoming more cost-conscious, they are now more ________ to pay premiums for brand. correct answer reluctant your answer reluctant true/false question understanding of correct answer your answer true/false question correct answer your answer true/false question correct answer your answer proper analysis of characteristics of social class helps the marketers to gain better target market. true true consumers who are highly involved in product are information gatherers. false true print media is the most important vehicle for communication for low involvement products. false true
multiple choice multiple answer question characteristics of ebm model are :correct answer coherent , flexible your answer coherent , flexible multiple choice multiple answer question states with poor unemployment level are :correct answer bihar , west bengal your answer andhra pradesh , bihar , west bengal true/false question correct answer your answer select the blank question correct answer your answer unforeseen factors can also affect the purchasing organisation or supplies. true true attitudes with________ of involvement are relatively easier to change. low level low level
multiple choice single answer question pulse polio movement conducted by govt. of india through media advertisement is based on advertisement by :correct answer influential personalities your answer influential personalities select the blank question correct answer your answer ________ data has the possibility of becoming outdated. secondary secondary
multiple choice single answer question a more isolated style becoming more predominant is an outcome of :correct answer increased tv channels and electronic media in india your answer increased tv channels and electronic media in india multiple choice single answer
question correct answer your answer select the blank question correct answer your answer
persons with high authority are accorded :high status in the society high status in the society ________ leads to either satisfaction or dissatisfaction to the consumer. discrepancy research
multiple choice multiple answer question consumer behavior is based on studies of :correct answer social science , economics , psychology your answer social science , economics , psychology multiple choice multiple answer question types of personality are :correct answer extrovert , introvert your answer extrovert , introvert true/false question the rank of india among other countries in the world has gone down in terms of poverty, unemployment and level of development after independence. correct answer false your answer false multiple choice single answer question the first major reason for the companies to think differently in eighties correct answer increasing competition your answer increasing competition multiple choice multiple answer question in depth interviewing tech of consumer research is known for :correct answer informal approach , appropriate questions , identify record subtle reaction your answer appropriate questions , identify record subtle reaction , informal approach select the blank question advertising. correct answer your answer ________ of india has formulated a regulatory code which is applicable to all concerned in ad club press club
multiple choice multiple answer question theories based on the principle of perceptual equilibrium are :correct answer social judgement theory , heider's balance theory , cognitive dissonance theory your answer social judgement theory , heider's balance theory , cognitive dissonance theory multiple choice multiple answer question various purchase situations can be :correct answer in-store , gift-giving , unanticipated purchase your answer in-store , gift-giving , unanticipated purchase match the following question correct answer no black marketing infancy stage your answer social responsibility consumerism trade marks and social responsibility
consumerism
statutory regulation trade marks and merchandise marks act, 1958 merchandise marks act, 1958 full time forcing variation of tie-up sales variation of tie-up sales
match the following question correct answer
your answer government
reports by federation of indian chambers of commerce non-government publication publication types of data primary and secondary primary and secondary communication problem
new product launch survey research
non routine problem
communication problem
non-government publication
multiple choice single answer question attitudes mean a learned orientation towards an object that provides a tendency to respond :correct answer favorably or unfavorably your answer favorably or unfavorably multiple choice multiple answer question the essential components towards completing the act of purchase include :correct answer awareness of product , desire to buy , feasibility of purchase your answer awareness of product , desire to buy , feasibility of purchase multiple choice multiple answer question various statutory regulations enforced by government are :correct answer mrtp act , 1969 , essential commodities act, 1955 , drugs control act , 1950 your answer mrtp act , 1969 , essential commodities act, 1955 , drugs control act , 1950 select the blank question correct answer your answer select the blank question correct answer your answer true/false question correct answer your answer true/false question expectations. correct answer your answer ________ gives clues to the firm about what existing or prospective customers think. research research ________ are interested in knowing the feedback of consumers. marketers management team minority group consumers tend to be more barnd loyal. true true various sources of information like exhibitions, trade shows, etc influences one's true true
multiple choice multiple answer question heider's theory talks about :correct answer balanced situations , imbalanced situations your answer balanced situations , imbalanced situations true/false question correct answer your answer select the blank question correct answer your answer true/false question correct answer your answer the value and volumes of purchases are high in organisational buying. true true consumers in u.s are exposed to ________ ads in a day. 600 600 when the product benefits are clear cut, the operating principle is perceptual defense. false true
multiple choice multiple answer question how is stimulus generalisation used for brand leveraging? correct answer extension of brand under successful brand , extension in a different product category your answer extension of brand under successful brand , extension in a different product category select the blank question correct answer your answer ________ gradually leads to brand loyalty. habit habit
multiple choice single answer question name the market whose product has a universal application :correct answer horizontal your answer horizontal multiple choice single answer question changes in female purchasing roles are mainly attributed to :correct answer economic and financial independence
your answer true/false question research. correct answer your answer
economic and financial independence marketing research is a part of consumer research which in turn is a part of product false true
multiple choice multiple answer question characteristics of learning process are :correct answer change in behaviour, temporary or permanent , continuously evolves , change in behaviour based on experience your answer change in behaviour, temporary or permanent , continuously evolves , change in behaviour based on experience select the blank question correct answer your answer a social class is________. hierarchical hierarchical
multiple choice single answer question it is purposeful and directed towards the specific goal correct answer motives your answer motives multiple choice single answer question name the primary need of human being :correct answer medicine your answer medicine select the blank question correct answer your answer the behaviourist theory gives little emphasis on consumer ________. attitude behaviour
multiple choice single answer question social stratification is the :correct answer division of members of society your answer division of members of society consumer behaviour assgn :03: seema true/false question study of cb is more complex in india due to multilingual, multicultural& ethical status. correct answer true your answer true multiple choice multiple answer question individuals are strong in which activities while gathering information? correct answer sensation , intuition your answer thinking , feeling , intuition multiple choice multiple answer question more product knowledge through advanced information leads to consumers being :correct answer more cost conscious , less brand loyal your answer more cost conscious true/false question customers. correct answer your answer
true/false question the unit in which secondary data are expressed may not be the same as is required in the research project. correct answer true your answer true select the blank question
lack of customer ________ leads to extinction of brand.
correct answer your answer
satisfaction satisfaction
multiple choice single answer question the upper class consists of :correct answer very small percent of the population your answer very small percent of the population multiple choice single answer question when a consumer buys product he goes through the stage of purchase :correct answer dissonance your answer dissonance select the blank question correct answer your answer
the behaviourist theory gives little emphasis on consumer ________. attitude attitude
multiple choice single answer question customer expectation built up from a particular class of product is at which level? correct answer category your answer brand true/false question years. correct answer your answer true/false question correct answer your answer
the production of crops like sorghum, pearl milet, barley and ragi have gone down over the true true
feedback is a very critical element for service oriented industries. true true
multiple choice multiple answer question political factors affecting organisational buying are :correct answer defense spending , lobbying your answer defense spending , lobbying , central regulations multiple choice single answer question which theory is based on the premise that biological needs are the root forces that determine human motivation and personality? correct answer freud's psychoanalytical theory your answer freud's psychoanalytical theory multiple choice multiple answer question characteristics of low involvement products :correct answer brand beliefs are formed first by passive learning , purchase decision is made , brand may/may not be evaluated afterward your answer brand beliefs are formed first by passive learning , purchase decision is made , brand may/may not be evaluated afterward select the blank question correct answer your answer
the success of consumer research depends upon the cooperation of ________. public marketer
multiple choice single answer question industries in india depend to a major extent on :correct answer rainfall your answer rainfall multiple choice single answer question social stratification is the :-
division of members of society division of members of society
multiple choice multiple answer question managerial approach of consumer behavior is :correct answer micro in nature , cognitive in nature , overemphasis rationality of consumers your answer micro in nature , cognitive in nature true/false question correct answer your answer select the blank question correct answer your answer select the blank question consumer. correct answer your answer
more members will be involved in decision making if the problem is an extentive one. true true
attitudes based on ________ information are relatively easy to change. ambiguous ambiguous
________ is used as a means of maintaining regular contact and dialogue with the feedback feedback
multiple choice single answer question the objective of this act is to protect the interests of consumers by establishing consumer councils for settlement of consumer disputes :correct answer consumer protection act 1986 your answer consumer protection act 1986 true/false question correct answer your answer
the defense mechanism works at the conscious state. false true
multiple choice multiple answer question consumer behavior is based on studies of :correct answer social science , economics , psychology your answer social science , economics , psychology match the following question correct answer formal product
your answer services bought by the consumer image, quality etc of company
image, quality etc of company
traditional organisation
no customer complaints handling
feedbackservice oriented industries maximum customer delight customer orientation maximum customer delightcustomer benefits and experience of service
true/false question correct answer your answer
multiple choice single answer question a brand evaluation that is an outcome of various factors and which creates a positive or negative attitude about the product is :correct answer one dimensional your answer multi dimensional multiple choice single answer question expectations built up at the time of transaction between company and consumer is at
which level ? correct answer your answer
transaction transaction
multiple choice multiple answer question unforeseen factors that can affect supplies/purchase are :correct answer labour , cash flow , bankruptcy your answer labour , cash flow , bankruptcy select the blank question correct answer your answer
multiple choice multiple answer question the essential components towards completing the act of purchase include :correct answer awareness of product , desire to buy , feasibility of purchase your answer awareness of product , desire to buy , feasibility of purchase multiple choice single answer question it is the stimulus below which consumer cannot detect the stimulus at all :correct answer absolute threshold your answer absolute threshold select the blank question the ego defensive function of attitude explains how attitudes ________ the ego from anxieties & threats. correct answer protects your answer develop multiple choice single answer question repetition is important in case of :correct answer convenience goods your answer convenience goods multiple choice multiple answer question theories based on the principle of perceptual equilibrium are :correct answer social judgement theory , heider's balance theory , cognitive dissonance theory your answer social judgement theory , heider's balance theory , cognitive theory multiple choice single answer question buying crackers in diwali time is an example of :correct answer consumption situation your answer consumption situation select the blank question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer select the blank question correct answer your answer
________ is considered as a social institution forming an integral part of social system. consumerism statutory regulation
cultural values are dynamic in nature. true false
congruity theory of attitudes is developed by osgood &________. tannen baun tannen baun
________ leads to either satisfaction or dissatisfaction to the consumer. discrepancy discrepancy
multiple choice multiple answer question consumerism in india has not progressed due to following reasons :correct answer ignorance , consumerism disorganised , wealth imbalance in the country your answer ignorance , consumerism disorganised , wealth imbalance in the country multiple choice multiple answer question the basic levels of organisational buyers are :correct answer purchaser , initiator your answer purchaser , initiator , buyer true/false question correct answer your answer
minority group consumers tend to be more barnd loyal. true true
multiple choice multiple answer question customer orientation includes :correct answer complaint's redressal , customer's need satisfaction , customer focussed product your answer complaint's redressal , customer's need satisfaction , customer focussed product match the following question correct answer no black marketing infancy stage
your answer social responsibility consumerism social responsibility consumer protection act, 1986
consumerism
statutory regulation full time forcing
trade marks and merchandise marks act, 1958 variation of tie-up sales
variation of tie-up sales
select the blank question correct answer your answer bottom of form cb assgn: binu true/false question correct answer your answer
evaluation of brand is done before purchase for low involvement products. false true
multiple choice multiple answer question consumption rituals are series of symbolic behaviour that :correct answer occur in sequence , are repeated frequently your answer resemble religious rituals , induce god fearing sentiments select the blank question correct answer your answer select the blank question correct answer your answer
employment growth in agriculture is as low as ________ %. 0.01 0.02
individuals have a specific perception and image of themselves called ________. self concept actual self image
select the blank question there is relatively ________ in the dressing styles of urban women as compared to the rural in past couple of years. correct answer more change your answer insignificant change
select the blank question correct answer your answer true/false question correct answer your answer true/false question correct answer your answer
________ involvement may not always lead to a complex decision making. high direct
more members will be involved in decision making if the problem is an extentive one. true true
multiple choice multiple answer question the components of attitude are :correct answer cognitive component , conative component , affective component your answer cognitive component , cohesive component , conative component multiple choice multiple answer question peculiar social relations found in rural india are :correct answer more frequent interaction between same people , caste influence is strong , status determined by birth in the family your answer more frequent interaction between same people , status determined by birth in the family multiple choice multiple answer question unforeseen factors that can affect supplies/purchase are :correct answer labour , cash flow , bankruptcy your answer labour , bankruptcy , technical problem select the blank question correct answer your answer true/false question correct answer your answer
industrial growth in rural india has ________. slowed down improved
when the product benefits are clear cut, the operating principle is perceptual defense. false true
multiple choice single answer question industries in india depend to a major extent on :correct answer rainfall your answer company's profit margin match the following question correct answer no black marketing infancy stage
your answer social responsibility consumer protection act, 1986
consumerism
measure to protect consumer rights trade marks and
multiple choice multiple answer question heider's theory talks about :correct answer balanced situations , imbalanced situations your answer balanced situations , correct situations
multiple choice single answer question name the market whose product has a universal application :correct answer horizontal your answer proportional select the blank question behaviour. correct answer your answer
local, state, central regulations etc are ________ factors affecting organisational buying legal legal
your answer id
intuitive thinking least price conscious aggression, hunger, sex id
dogmatism own decision maker own decision maker
optimum stimulation level
multiple choice single answer question he is considered the father of psychoanalysis :correct answer sigmund freud your answer karen horney true/false question as per scalogram analysis technique if a respondent replies positively to a difficult question he will respond positively to all questions which are simpler than the earlier question. correct answer true your answer true select the blank question correct answer your answer
lack of customer ________ leads to extinction of brand. satisfaction discrepancy
multiple choice single answer question any communication by experts in that fields makes that communication more:correct answer credible your answer attractive true/false question correct answer your answer
print media is the most important vehicle for communication for low involvement products. false true
multiple choice multiple answer question types of personality are :correct answer extrovert , introvert your answer leading , following select the blank question correct answer your answer select the blank question correct answer your answer
________ gives clues to the firm about what existing or prospective customers think. research research
________ is considered as a social institution forming an integral part of social system. consumerism consumerism
multiple choice single answer question per capita household expenditure is maximum in which state of india? correct answer punjab your answer maharashtra multiple choice single answer question it is a method of collecting past and current data by recording information :correct answer observation survey your answer questionnaire method multiple choice multiple answer question consumer behavior is based on studies of :correct answer social science , economics , psychology your answer psychology multiple choice single answer question changes in female purchasing roles are mainly attributed to :correct answer economic and financial independence your answer economic and financial independence true/false question correct answer your answer true/false question society. correct answer your answer select the blank question correct answer your answer true/false question customers. correct answer your answer
pre-purchase decision are unimportant as compared to post purchase decision. false false
education does not constitute as a parameter for measuring value & status of individual in false true
perception of a stimulus below the conscious level is called ________. absolute threshold threshold level
multiple choice single answer question it is the process wherein all employees of the firm are required to interact directly with customers :correct answer orientation your answer orientation multiple choice multiple answer question characteristics of ebm model are :correct answer coherent , flexible your answer coherent , flexible multiple choice multiple answer question factors affecting buying behaviour :correct answer environmental , organisational , inter personal your answer environmental , organisational multiple choice multiple answer question characteristics of learning process are :correct answer change in behaviour, temporary or permanent , continuously evolves , change in behaviour based on experience your answer change in behaviour, temporary or permanent , continuously evolves , change in behaviour based on experience
multiple choice multiple answer question reasons for rural urban disparities are:correct answer low priority to agriculture , failure of land reforms your answer low priority to agriculture , failure of land reforms multiple choice single answer question it is a permanent change in the consumer's behaviour due to past experience :correct answer learning your answer perception multiple choice single answer question when individual deliberately searches for information about product before purchase, it is called :correct answer intentional learning your answer intentional learning select the blank question correct answer your answer true/false question correct answer your answer
the behaviourist theory gives little emphasis on consumer ________. attitude stimuli
multiple choice single answer question expectations related to reliability, durability, style etc of the product is at which level? correct answer general your answer brand multiple choice single answer question customer expectation built up from a particular class of product is at which level? correct answer category your answer brand multiple choice multiple answer question states with poor unemployment level are :correct answer bihar , west bengal your answer andhra pradesh , bihar , west bengal bottom of form
top of form list of attempted questions and answers multiple choice single answer question characteristics of vertical market :correct answer high risk for seller your answer high risk for seller select the blank question there is relatively ________ in the dressing styles of urban women as compared to the rural in past couple of years. correct answer more change your answer more change true/false question when the product is important to consumer but its benefits are not clear, the operating principle is perceptual vigilance.
false true
true/false question the rank of india among other countries in the world has gone down in terms of poverty, unemployment and level of development after independence. correct answer false your answer true multiple choice single answer question this method involves questioning respondents and recording their responses :correct answer survey research your answer questionnaire method true/false question research. correct answer your answer
marketing research is a part of consumer research which in turn is a part of product false true
is type of standard consumption
multiple choice single answer question expectations built up based on customer's knowledge and information about a particular brand and organisation owning that brand is at a level of :correct answer brand your answer general multiple choice multiple answer question ways to increase low involvement product's purchase are :correct answer price deals , coupons , displays your answer displays , using a film star multiple choice single answer question this model refers to the actual buying process & product and company factors affect the process of buying :correct answer characteristics of product and organisation your answer nature of decision making process multiple choice single answer question the salt brand maximum used in india is :correct answer tata your answer tata multiple choice single answer question expectations related to reliability, durability, style etc of the product is at which level? correct answer general your answer general true/false question brand personality is a metaphor for the emotional relationship that exists between a consumer and a brand. correct answer true your answer true
more frequent interactions take place between the same people in ________ market. rural urban
multiple choice multiple answer question characteristics of reference price :correct answer changes , more knowledge less price range your answer static , changes multiple choice multiple answer question the degree measure of attitude by any person towards any object / situation is :correct answer how much he likes it , how much he dislikes it your answer how much he likes it , how he evaluates it select the blank question correct answer your answer select the blank question advertising. correct answer your answer
nicosia model establishes a link between organisation and its prospective ________. consumer consumer
________ of india has formulated a regulatory code which is applicable to all concerned in ad club iso 14000
multiple choice multiple answer question today's consumers are greatly influenced by those individuals with whom they share :correct answer some common traits & values , behavioural peculiarities your answer some common traits & values , behavioural peculiarities , same financial worth select the blank question correct answer your answer
multiple choice multiple answer question more product knowledge through advanced information leads to consumers being :correct answer more cost conscious , less brand loyal your answer more cost conscious , less choosy select the blank question the ego defensive function of attitude explains how attitudes ________ the ego from anxieties & threats. correct answer protects your answer exposes multiple choice multiple answer question heider's theory talks about :correct answer balanced situations , imbalanced situations your answer balanced situations , imbalanced situations multiple choice single answer question factor of convenience in purchasing :correct answer is very important your answer is very important select the blank question correct answer your answer
________ data has the possibility of becoming outdated. secondary primary
multiple choice multiple answer
question correct answer your answer
ways to reduce chances of failure are:buying lowest price item , warranties and guarantees , not too much to expect warranties and guarantees , buy well known brands
multiple choice multiple answer question types of personality are :correct answer extrovert , introvert your answer extrovert , introvert true/false question correct answer your answer true/false question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer
cultural values are dynamic in nature. true true
primary data has been collected earlier for some other purpose. false true
perceptual defense says that one should use ________ language in advertisements. ambiguous clear
multiple choice single answer question if the outcome of post purchase experience is not in line with the expectation, it is called :correct answer negative discrepancy your answer negative discrepancy select the blank question class or drop into correct answer your answer
a social class is ________ rather than concrete with individuals able to move into a higher a lower class. continuous uniform
multiple choice single answer question which approach is based on the assumption that rural buyers observe their urban counterparts and have similar aspirations? correct answer trickle down approach your answer trickle up approach true/false question perceptual vigilance helps consumers to collect more information on products about their benefits before purchase. correct answer true your answer true select the blank question correct answer your answer
the success of consumer research depends upon the cooperation of ________. public public
multiple choice multiple answer question the basic levels of organisational buyers are :correct answer purchaser , initiator your answer purchaser , initiator , buyer multiple choice multiple answer question managerial approach of consumer behavior is :-
micro in nature , cognitive in nature , overemphasis rationality of consumers cognitive in nature , macro in nature , overemphasis rationality of consumers
multiple choice multiple answer question states with poor unemployment level are :correct answer bihar , west bengal your answer bihar , west bengal select the blank question correct answer your answer true/false question that product. correct answer your answer
caste influence is ________in rural india. strong strong
multiple choice single answer question buying process involves the following :correct answer users, influence and buyer your answer users, influence and buyer multiple choice single answer question industries in india depend to a major extent on :correct answer rainfall your answer rainfall multiple choice single answer question neutral sources who give opinion about the product are :correct answer not paid by the manufacturer your answer hired by the manufacturer multiple choice multiple answer question economic factors affecting organisational buying are :correct answer price , credit , inventory your answer price , credit , inventory true/false question correct answer your answer bottom of form
attitude towards a brand is more easier to change than belief about that brand. false true
top of form list of attempted questions and answers select the blank question advertising. correct answer your answer select the blank question correct answer your answer true/false
________ of india has formulated a regulatory code which is applicable to all concerned in ad club ad club
price perceptions________ influence the purchasing behaviour of consumer. directly directly
consumers who are highly involved in product are information gatherers. false true
multiple choice multiple answer question enculturation takes place through a process of instilling values from key institutions like :correct answer the family & school , religious institutions your answer the family & school , offices & workplaces true/false question correct answer your answer select the blank question consumer. correct answer your answer true/false question correct answer your answer
minority group consumers tend to be more barnd loyal. true false
any person's attitude towards any brand/products is largely influenced by his peer group. true true
multiple choice single answer question the average rural household spend on consumables (excluding food grains, milk, vegetables) in rs is :correct answer 215 your answer 215 multiple choice single answer question characteristics of attitudes include a feature as " attitudes have an .." :correct answer object your answer object multiple choice multiple answer question two excellent examples that can show that products are means of sharing experience are :correct answer food & drinks on social occasions , flowers for happy/ sad events your answer food & drinks on social occasions , flowers for happy/ sad events select the blank question correct answer your answer
multiple choice multiple answer question various purchase situations can be :correct answer in-store , gift-giving , unanticipated purchase your answer adhoc , gift-giving , unanticipated purchase select the blank question correct answer your answer
multiple choice multiple answer question customer orientation includes :correct answer complaint's redressal , customer's need satisfaction , customer focussed product your answer complaint's redressal , customer's need satisfaction , customer focussed product true/false question
individuals belonging to elite professions as civil services, business executives etc. are
accorded same level of status as of ordinary graduates. correct answer false your answer false multiple choice multiple answer question economic factors affecting organisational buying are :correct answer price , credit , inventory your answer price , credit , inventory multiple choice multiple answer question why marketers focus on high involvement decisions? correct answer marketers assume consumers to be equally involved as they are , they believe consumers think before they act your answer marketers assume consumers to be equally involved as they are , they believe consumers think before they act select the blank question . correct answer your answer select the blank question correct answer your answer
ebm model is criticised on the ground that it gives vague definition of the role of ________ influencing variables influencing variables
________ in india has been the major cause for slow rise of consumerism . illiteracy illiteracy
multiple choice single answer question which theory is based on the premise that biological needs are the root forces that determine human motivation and personality? correct answer freud's psychoanalytical theory your answer karen horney theory multiple choice single answer question human process that is included in the ebm model is :correct answer memory your answer satisfaction multiple choice single answer question the managerial approach in consumer behavior :correct answer is micro level & cognitive in nature your answer is macro level & cognitive in nature multiple choice single answer question opinion leaders are looked upon by others as :correct answer trend setters your answer trend setters true/false question correct answer your answer
ego is a balancing act between id and superego. false true
multiple choice single answer question name the primary need of human being :correct answer medicine your answer medicine multiple choice single answer question what is 'conative' component of decision making? correct answer purchase decision your answer purchase decision multiple choice single answer
neutral sources who give opinion about the product are :not paid by the manufacturer not paid by the manufacturer
multiple choice single answer question repetition is important in case of :correct answer convenience goods your answer convenience goods multiple choice multiple answer question characteristics of rural market in relation to marketing stimuli are :correct answer low product exposure , low brand awareness your answer low product exposure , low brand awareness , low rate of retail outlets true/false question correct answer your answer
organisational buyers totally depend on consumer demands. true true
multiple choice single answer question it is relatively difficult to change :correct answer strong attitudes your answer weak attitudes multiple choice multiple answer question measures by government to protect the interests of consumer are :correct answer expansion of public sector , statutory regulation your answer expansion of public sector , statutory regulation select the blank question correct answer your answer
true/false question marketers measure attitude towards their brands to help to develop new products or formulate promotional strategies. correct answer true your answer true select the blank question correct answer your answer
________ data has the possibility of becoming outdated. secondary secondary
match the following question correct answer market research
your answer regular process integration with decision making level satisfaction of each
regular process
complaint resolution mechanism customer marketer's challenge
satisfaction of each customer
integration with decision making level brand level expectation
xerox synonymous with photocopy machine
brand level expectation
true/false question correct answer your answer select the blank question
research provides insight about customer's perception about the competition. true true
the ego defensive function of attitude explains how attitudes ________ the ego from
anxieties & threats. correct answer protects your answer protects multiple choice multiple answer question the basic levels of organisational buyers are :correct answer purchaser , initiator your answer purchaser , initiator match the following question correct answer survey
your answer internal/govt. agency analysis of information
data collection method
consumer research primary data org source
analysis of information data collection method external agency
external agency
true/false question there are high chances of product failure if product categorisation is not there in consumer's mind. correct answer true your answer true multiple choice single answer question a brand evaluation that is an outcome of various factors and which creates a positive or negative attitude about the product is :correct answer one dimensional your answer one dimensional select the blank question correct answer your answer
consumers in u.s are exposed to ________ ads in a day. 600 600
multiple choice multiple answer question customer satisfaction process includes following steps :correct answer product purchase , after sales service , repeat purchase your answer product purchase , after sales service , repeat purchase true/false question research. correct answer your answer
marketing research is a part of consumer research which in turn is a part of product false false
multiple choice single answer question this model refers to the actual buying process & product and company factors affect the process of buying :correct answer characteristics of product and organisation your answer characteristics of product and organisation multiple choice multiple answer question characteristics of low involvement products :correct answer brand beliefs are formed first by passive learning , purchase decision is made , brand may/may not be evaluated afterward your answer purchase decision is made , brand may/may not be evaluated afterward top of form list of attempted questions and answers select the blank
question with consumers becoming more cost-conscious, they are now more ________ to pay premiums for brand. correct answer reluctant your answer anxious multiple choice multiple answer question theories based on the principle of perceptual equilibrium are :correct answer social judgement theory , heider's balance theory , cognitive dissonance theory your answer social judgement theory , cognitive theory , cognitive dissonance theory true/false question correct answer your answer true/false question correct answer your answer
use of primary data saves more time as compared to secondary data. false true
your answer reduction in brand loyalty are same as olden times imply no change reduction in
advance info and knowledge on products leads to today's male purchasing roles in buying patterns today's female purchasing roles brand loyalty
include childcare and involvement in cooking also are changed because of more financial independence
greater time pressures for individuals result in more convenience utilization thru use of vending machines / internet buying etc more convenience utilization thru use of vending machines / internet buying etc
multiple choice single answer question it is the systematic collection and analysis of consumer information for the purpose of effective decision making :correct answer consumer research your answer consumer research true/false question correct answer your answer
greater the degree of brand loyalty, less important are situational factors. true true
multiple choice single answer question in the early seventies companies maximized profits through :correct answer mass production your answer selling at a very high price select the blank question correct answer your answer select the blank question products. correct answer your answer
members of the same social class show ________ lifestyles. similar variable
to create product differentiation, manufacturers have to continuously ________ their upgrade diversify
multiple choice multiple answer question critical information required at ' after sales' level to enhance consumer satisfaction are :correct answer repair and maintenance , consumer follow up
your answer
repair and maintenance , consumer follow up , courteous and attentive service
multiple choice single answer question the objective of this act is to protect the interests of consumers by establishing consumer councils for settlement of consumer disputes :correct answer consumer protection act 1986 your answer consumer protection act 1989 multiple choice multiple answer question consumerism in india has not progressed due to following reasons :correct answer ignorance , consumerism disorganised , wealth imbalance in the country your answer ignorance , consumerism disorganised , wealth imbalance in the country multiple choice multiple answer question more product knowledge through advanced information leads to consumers being :correct answer more cost conscious , less brand loyal your answer less choosy , less brand loyal , less demanding multiple choice single answer question persons with high authority are accorded :correct answer high status in the society your answer low status in the society multiple choice single answer question buying process involves the following :correct answer users, influence and buyer your answer users& buyers multiple choice single answer question it is a general sum of traits of characteristics of the person :correct answer personality your answer personality multiple choice multiple answer question ways to reduce chances of failure are:correct answer buying lowest price item , warranties and guarantees , not too much to expect your answer buying lowest price item , not too much to expect , buy well known brands true/false question that product. correct answer your answer
attitude towards any product/ brand has nothing to do with the final act of purchase of false true
multiple choice single answer question the first major reason for the companies to think differently in eighties correct answer increasing competition your answer dramatic increase in quality of consumer match the following question correct answer
your answer relief seeking relief seeking
optimum stimualtion level is less than the present status ideal self image how they would like to see themselves
how they actually see them
optimum stimulation level is more than present status restless how they would like to see themselves optimum stimulation level is equal to present living status see them satisfied how they would like the society to
multiple choice multiple answer question characteristics of brand loyal consumers are :correct answer self confident , store loyal
your answer
self confident , store loyal
multiple choice multiple answer question the essential components towards completing the act of purchase include :correct answer awareness of product , desire to buy , feasibility of purchase your answer awareness of product , feasibility of purchase , group purchasing select the blank question correct answer your answer select the blank question class or drop into correct answer your answer select the blank question correct answer your answer
a social class is ________ rather than concrete with individuals able to move into a higher a lower class. continuous continuous
attitudes are ________ in nature. dynamic dynamic
multiple choice single answer question characteristic of organisational buyer is:correct answer few in number, high volume business your answer more in number, low volume business multiple choice single answer question buying crackers in diwali time is an example of :correct answer consumption situation your answer gift giving situation select the blank question correct answer your answer
in organisational buying, formal buying is represented by an official and formal ________ . purchase order negotiation
multiple choice single answer question reduction of manpower through voluntary retirement schemes has resulted into :correct answer more people being self-employed your answer more people being self-employed select the blank question correct answer your answer
________ are interested in knowing the feedback of consumers. marketers management team
multiple choice single answer question it refers to an increase in probability of activity without specifying its nature :correct answer drives your answer drives true/false question perceptual vigilance helps consumers to collect more information on products about their benefits before purchase. correct answer true your answer true multiple choice multiple answer question the degree measure of attitude by any person towards any object / situation is :correct answer how much he likes it , how much he dislikes it your answer how much he likes it , how he evaluates it
unforeseen factors can also affect the purchasing organisation or supplies. true true
multiple choice single answer question defense mechanism induces a person to unconsciously imitate behaviour of another person who has handled the conflict successfully :correct answer identification your answer repression select the blank question correct answer your answer true/false question correct answer your answer true/false question correct answer your answer
perceptual defense says that one should use ________ language in advertisements. ambiguous ambiguous
there is a close relationship between brand loyalty and habit. true true
multiple choice single answer question automotive manufacturers in india are concentrated in which place? correct answer chennai your answer chennai multiple choice multiple answer question political factors affecting organisational buying are :correct answer defense spending , lobbying your answer defense spending , lobbying , central regulations multiple choice single answer question it is the source of strong inborn drives and urges :correct answer id your answer super id multiple choice multiple answer question which are the varoius types of risks? correct answer financial risk , psychological risk , physical risk your answer financial risk , physiological risk , psychological risk multiple choice single answer question if the outcome of post purchase experience is not in line with the expectation, it is called :correct answer negative discrepancy your answer high discrepancy select the blank question ________. correct answer your answer
information about a new product stored in bits and pieces in consumer's mind is called schema schema
multiple choice multiple answer question advantage of secondary data is :correct answer economical , time saving , indicate deficiencies your answer economical , time saving , indicate deficiencies select the blank
question correct answer your answer top of form
organisational buyers buy products/services from ________. manufacturer manufacturer
list of attempted questions and answers true/false question there are high chances of product failure if product categorisation is not there in consumer's mind. correct answer true your answer true match the following question correct answer unforeseen factors perceived risk
your answer breakdown, bankruptcy decides number of members in dmu
decides number of members in dmu breakdown, bankruptcy company specific problems influences expectations influences expectations product specific problem
degree of centralisation perceptual distortion
select the blank question consumer. correct answer your answer select the blank question correct answer your answer
________ is used as a means of maintaining regular contact and dialogue with the feedback brochures
multiple choice single answer question it refers to an increase in probability of activity without specifying its nature :correct answer drives your answer cues multiple choice single answer question social stratification is the :correct answer division of members of society your answer division of members of society true/false question customers. correct answer your answer select the blank question correct answer your answer select the blank question correct answer your answer
________has opened new avenue in collection of data in actual users. information technology better road links
multiple choice multiple answer question consumer behavior is based on studies of :correct answer social science , economics , psychology
your answer
history , economics
multiple choice multiple answer question in the present business scenario cb is complex due to :correct answer rapid pace of innovation , declination of product differentiation , competition your answer competition , rapid pace of innovation , lethargy of young generation multiple choice single answer question he is considered the father of psychoanalysis :correct answer sigmund freud your answer sigmund freud select the blank question correct answer your answer select the blank question correct answer your answer
involvement is ________ needs specific. consumer product
multiple choice single answer question which model concentrates on the purchasing process? correct answer sheth your answer ebm true/false question correct answer your answer
organisational buyers do not have a uniform demand. true true
multiple choice single answer question the first major reason for the companies to think differently in eighties correct answer increasing competition your answer development of individual taste multiple choice multiple answer question factors affecting organisational buying behaviour :correct answer environmental , organisational , inter personal your answer organisational , intra personal , inter personal multiple choice single answer question in the early seventies companies maximized profits through :correct answer mass production your answer selling at a very high price true/false question correct answer your answer true/false question correct answer your answer
pre-purchase decision are unimportant as compared to post purchase decision. false true
study of cb is more complex in india due to multilingual, multicultural& ethical status. true true
multiple choice single answer question it constitutes the moral factor of personality :correct answer ego your answer super id multiple choice multiple answer
enculturation takes place through a process of instilling values from key institutions like :the family & school , religious institutions the family & school , religious institutions , offices & workplaces
multiple choice multiple answer question how is stimulus generalisation used for brand leveraging? correct answer extension of brand under successful brand , extension in a different product category your answer extension of brand under successful brand , extension in a different product category , extension in a different product mix select the blank question correct answer your answer
multiple choice single answer question the first step in creating good consumer research is to :correct answer define the problem your answer define the problem multiple choice single answer question these are temporary settings that occur in the environment at a specific time and place :correct answer situational influences your answer situational influences true/false question correct answer your answer
the value and volumes of purchases are high in organisational buying. true true
multiple choice multiple answer question marketers try to associate their product with symbols of :correct answer achievement , personal development your answer achievement , other brands & products , foreign brands & products multiple choice single answer question name the market whose product has a universal application :correct answer horizontal your answer vertical multiple choice single answer question purchase situation where purchaser does not evaluate alternate brands and price and purchases goods, is called:correct answer unanticipated purchase situation your answer unanticipated purchase situation true/false question correct answer your answer
it is never possible for anybody to change his or her class. false true
true/false question existing laws of consumerism till date are incapable of implementing and enforcing the objectives of consumerism. correct answer true your answer true multiple choice multiple answer question various statutory regulations enforced by government are :correct answer mrtp act , 1969 , essential commodities act, 1955 , drugs control act , 1950 your answer essential commodities act, 1955 , consumer protection act select the blank question
________ is the consumer's adaptation to an advertisement over a time due to boredom
and familarity. correct answer your answer
ad wearout ad static
multiple choice multiple answer question the components of attitude are :correct answer cognitive component , conative component , affective component your answer cognitive component , conative component multiple choice single answer question it is a general sum of traits of characteristics of the person :correct answer personality your answer learning multiple choice multiple answer question brand loyalty should have which components? correct answer behavioural , attitudnal your answer behavioural , attitudnal , primary stimuli multiple choice multiple answer question in depth interviewing tech of consumer research is known for :correct answer informal approach , appropriate questions , identify record subtle reaction your answer informal approach , identify record subtle reaction , discover hidden motivation multiple choice multiple answer question which are the varoius types of risks? correct answer financial risk , psychological risk , physical risk your answer physiological risk , psychological risk multiple choice single answer question it is the movement of citizens and government to protect the rights of consumers, is called :correct answer consumerism your answer statutory regulation true/false question correct answer your answer select the blank question correct answer your answer select the blank question correct answer your answer
the defense mechanism works at the conscious state. false true
consumer has a right to get redressal of ________. grievances sufferings
your answer risk in purchasing items which enhance social attractiveness risk due to loss of property
psychological risk risk of losing self esteem social risk
risk in purchasing items which enhance social attractiveness
performance risk the purchased product not achieving desired results physical risk risk to human body
risk to human body
the purchased product not achieving desired results
true/false question correct answer
cognitive learning theory is relevant for convenience products. false
your answer
false
multiple choice multiple answer question customer orientation includes :correct answer complaint's redressal , customer's need satisfaction , customer focussed product your answer complaint's redressal , no competition , customer focussed product bottom of form bottom of form bottom of form top of form list of attempted questions and answers multiple choice multiple answer question trait theory is based on the following assumptions :correct answer relative differences help in characterising their personalities , relatively stable behavioual tendencies among individuals , difference in the degree to behavioural tendencies your answer relatively stable behavioual tendencies among individuals , difference in the degree to behavioural tendencies , emotional relationship between consumer and brand multiple choice multiple answer question characteristics of learning process are :correct answer change in behaviour, temporary or permanent , continuously evolves , change in behaviour based on experience your answer change in behaviour, temporary or permanent , continuously evolves select the blank question correct answer your answer
a social class is________. hierarchical invaluable and precious
multiple choice single answer question characteristic of organisational buyer is:correct answer few in number, high volume business your answer more in number, low volume business select the blank question correct answer your answer
multiple choice single answer question if the outcome of post purchase experience is in line with the expectation, it is called :correct answer positive discrepancy your answer low discrepancy multiple choice single answer question expectations built up at the time of transaction between company and consumer is at which level ? correct answer transaction your answer category multiple choice multiple answer question primary use of consumer research is for which applications? correct answer routine problem , non routine problem your answer non routine problem , in emergency multiple choice single answer question attribution theory attributes behaviour to the :correct answer situation your answer product multiple choice single answer question it is based on differential threshold of a consumer :-
jnd absolute threshold
multiple choice multiple answer question critical information required at ' after sales' level to enhance consumer satisfaction are :correct answer repair and maintenance , consumer follow up your answer repair and maintenance , consumer follow up select the blank question correct answer your answer true/false question correct answer your answer true/false question correct answer your answer true/false question correct answer your answer
________ gradually leads to brand loyalty. habit motives
evaluation of brand is done before purchase for low involvement products. false true
getting new customers is more economical than retaining the existing customers. false true
multiple choice multiple answer question theories based on the principle of perceptual equilibrium are :correct answer social judgement theory , heider's balance theory , cognitive dissonance theory your answer heider's balance theory , cognitive theory true/false question as per scalogram analysis technique if a respondent replies positively to a difficult question he will respond positively to all questions which are simpler than the earlier question. correct answer true your answer true select the blank question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer
every ________ youngster in bihar, assam and west bengal is unemployed. seventh fifth
in a three element system imbalance will exist if all the relations are ________. negative equal
multiple choice multiple answer question while evaluating information, individuals are strong in following activity :correct answer thinking , feeling your answer intuition , thinking multiple choice single answer question it is the period when customer starts using the product/service to meet his specific needs :correct answer after sales your answer during sales
lack of customer ________ leads to extinction of brand. satisfaction satisfaction
multiple choice multiple answer question customer buys the product with following minimum attributes :correct answer reliable delivery , durable , style your answer durable , style , luxury select the blank question correct answer your answer
multiple choice single answer question it states that stronger the initial stimulus, greater the change required for the stimulus to be seen as different :correct answer weber's law your answer perceptual vigilance multiple choice single answer question customer expectation built up from a particular class of product is at which level? correct answer category your answer category true/false question expectations. correct answer your answer
various sources of information like exhibitions, trade shows, etc influences one's true true
multiple choice single answer question rights and power of consumers are protected in relation to :correct answer seller your answer exporter multiple choice multiple answer question different attitude measuring techniques are :correct answer summated rating scale , thurstone scale your answer vernier scale , summated rating scale , thurstone scale match the following question correct answer
your answer relief seeking satisfied how they actually see
optimum stimualtion level is less than the present status them ideal self image how they would like to see themselves
optimum stimulation level is more than present status restless how they would like to see themselves optimum stimulation level is equal to present living status satisfied restless
true/false question when the benefits of product are not clear but is an important one, then one should use ambiguous messages in ads. correct answer true your answer true multiple choice single answer question the objective of this act is to protect the interests of consumers by establishing consumer councils for settlement of consumer disputes :-
correct answer your answer select the blank question correct answer your answer
consumer protection act 1986 consumer protection act 1986
________ type of personality is interested in building a social relationship. extrovert introvert
your answer conditioned stimuli
information through exhibitions, print media incidental learning cognitive learning insight habit incidental learning
routinzed decision making habit secondary stimulus
conditioned stimuli
intentional learning
select the blank question correct answer your answer true/false question correct answer your answer true/false question correct answer your answer
the output of nicosia model is ________ . human behaviour human behaviour
multiple choice single answer question attitudes, beliefs, values towards any product / brand are :correct answer different your answer different select the blank question correct answer your answer true/false question correct answer your answer
________ are interested in knowing the feedback of consumers. marketers management team
select the blank question ________ leads to habitual purchasing behaviour if the consumer is satisfied with the brand over a period of time. correct answer learning your answer learning multiple choice single answer question when a consumer buys product he goes through the stage of purchase :correct answer dissonance your answer ordinance multiple choice single answer question it is the selection, organisation and interpretation of marketing and environmental stimuli into a cohesive picture :correct answer perception
your answer
attitude
multiple choice single answer question it is the process wherein all employees of the firm are required to interact directly with customers :correct answer orientation your answer satisfaction true/false question correct answer your answer
multiple choice multiple answer question the essential components towards completing the act of purchase include :correct answer awareness of product , desire to buy , feasibility of purchase your answer feasibility of purchase , group purchasing bottom of form consumer behaviour set-1 question consumer has a right to get redressal of ________. correct answer grievances question to create product differentiation, manufacturers have to continuously ________ their products. correct answer upgrade question organisational buyers buy products/services from ________. correct answer manufacturer question attitudes are resultant of the combination of :correct answer beliefs and values question every ________ youngster in bihar, assam and west bengal is unemployed. correct answer seventh question managerial approach of consumer behavior is :correct answer micro in nature , cognitive in nature , overemphasis rationality of consumers question if the outcome of post purchase experience is in line with the expectation, it is called :correct answer positive discrepancy question in the present business scenario cb is complex due to :correct answer competition , rapid pace of innovation , declination of product differentiation question ________has opened new avenue in collection of data in actual users. correct answer information technology question attitudes, beliefs, values towards any product / brand are :correct answer different question types of personality are :correct answer introvert , extrovert question various statutory regulations enforced by government are :correct answer mrtp act , 1969 , essential commodities act, 1955 , drugs control act , 1950 question higher ________ level helps in understanding consumer behavior. correct answer sophistication question the production of crops like sorghum, pearl milet, barley and ragi have gone down over the years. correct answer true market research regular process regular process complaint resolution mechanism integration with decision making level marketer's challenge satisfaction of each customer xerox synonymous with photocopy machine brand level expectation question trait theory is based on the following assumptions :correct answer relatively stable behavioual tendencies among individuals , difference in the degree to behavioural tendencies , relative differences help in characterising their personalities
no black marketing social responsibility infancy stage consumerism statutory regulation trade marks and merchandise marks act 1958 full time forcing variation of tie-up sales question pre-purchase decision are unimportant as compared to post purchase decision. correct answer false question customer expectation built up from a particular class of product is at which level? correct answer category question it is the period when customer starts using the product/service to meet his specific needs :correct answer after sales question it is a general sum of traits of characteristics of the person :correct answer personality question any person's attitude towards any brand/products is largely influenced by his peer group. correct answer true question expectations built up based on customer's knowledge and information about a particular brand and organisation owning that brand is at a level of :correct answer brand question it constitutes the moral factor of personality :correct answer ego question ways to increase low involvement product's purchase are :correct answer coupons , displays , price deals question which type of involvement is temporary in nature? correct answer situational involvement question the washing powder brand maximum used in india is :correct answer nirma question by and large attitudes are :correct answer interconnected question individuals are strong in which activities while gathering information? correct answer sensation , intuition question factor of convenience in purchasing :correct answer is very important question ________ leads to either satisfaction or dissatisfaction to the consumer. correct answer discrepancy question in depth interviewing tech of consumer research is known for :correct answer informal approach , appropriate questions , identify record subtle reaction question more members will be involved in decision making if the problem is an extentive one. correct answer true question expectations built up at the time of transaction between company and consumer is at which level ? correct answer transaction question various sources of information like exhibitions, trade shows, etc influences one's expectations. correct answer true question when the benefits of product are not clear but is an important one, then one should use ambiguous messages in ads. correct answer true question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices. correct answer habit question the first major reason for the companies to think differently in eighties correct answer increasing competition question the salt brand maximum used in india is :correct answer tata
question congruity theory of attitudes is developed by osgood &________. correct answer tannen baun question characteristics of low involvement products :correct answer brand beliefs are formed first by passive learning , purchase decision is made , brand may/may not be evaluated afterward question a consumer is likely to be more involved with a product when the product is ________. correct answer expensive question attitudes are ________ in nature. correct answer dynamic question there are high chances of product failure if product categorisation is not there in consumer's mind. correct answer true question persons with high authority are accorded :correct answer high status in the society question types of restrictive trade practices are :correct answer full time forcing , area restriction , predatory pricing question in organisational buying, formal buying is represented by an official and formal ________ . correct answer purchase order multiple choice single answer question it is the movement of citizens and government to protect the rights of consumers, is called :correct answer consumerism your answer consumerism multiple choice single answer question name the market whose product has a universal application :correct answer horizontal your answer horizontal multiple choice single answer question which type of involvement indicates an on-going interest in the product category? correct answer enduring involvement your answer enduring involvement multiple choice single answer question the washing powder brand maximum used in india is :correct answer nirma your answer nirma multiple choice multiple answer question roles of attitudes in developing marketing strategies are :correct answer to define segments , develop new products , develop promo strategies your answer to define segments , develop promo strategies , beat the competition select the blank question ________ gives clues to the firm about what existing or prospective customers think. correct answer research your answer research multiple choice single answer question it is the stimulus below which consumer cannot detect the stimulus at all :correct answer absolute threshold your answer absolute threshold multiple choice multiple answer question reasons for rural urban disparities are:correct answer low priority to agriculture , failure of land reforms your answer low priority to agriculture , failure of land reforms select the blank question correct answer your answer select the blank question correct answer your answer a consumer is likely to be more involved with a product when the product is ________. expensive expensive perception of a stimulus below the conscious level is called ________. absolute threshold absolute threshold
select the blank question ________ leads to habitual purchasing behaviour if the consumer is satisfied with the brand over a period of time. correct answer learning your answer learning multiple choice single answer question it is the selection, organisation and interpretation of marketing and environmental stimuli into a cohesive picture :correct answer perception your answer perception multiple choice multiple answer question ways to increase low involvement product's purchase are :correct answer coupons , displays , price deals your answer coupons , displays , price deals multiple choice single answer question name the primary need of human being :correct answer medicine your answer medicine select the blank question correct answer your answer attitudes are ________ in nature. dynamic dynamic
multiple choice single answer question which model has stimuli as the input and human behaviour as the output? correct answer nicosia your answer nicosia multiple choice multiple answer question types of restrictive trade practices are :correct answer full time forcing , area restriction , predatory pricing your answer full time forcing , area restriction , predatory pricing match the following question correct answer smell feel
your answer cosmetics and food products
cosmetics and food products paper products, fabrics
warm and sensual
red colour blue colour
warm and sensualwarm and sensual cool and friendly aggressive and unfriendly
select the blank question choices. correct answer your answer true/false question expectations. correct answer your answer true/false question understanding of correct answer your answer
proper analysis of characteristics of social class helps the marketers to gain better target market. true true
multiple choice multiple answer question theories based on the principle of perceptual equilibrium are :correct answer social judgement theory , heider's balance theory , cognitive dissonance theory
your answer select the blank question correct answer your answer
social judgement theory , heider's balance theory , cognitive dissonance theory
multiple choice single answer question status is :correct answer prestige or value attached to the holder of the position your answer prestige or value attached to the holder of the position true/false question that product. correct answer your answer
true/false question when the benefits of product are not clear but is an important one, then one should use ambiguous messages in ads. correct answer true your answer true select the blank question correct answer your answer
multiple choice multiple answer question types of personality are :correct answer extrovert , introvert your answer extrovert , introvert multiple choice single answer question which type of involvement is temporary in nature? correct answer situational involvement your answer situational involvement true/false question existing laws of consumerism till date are incapable of implementing and enforcing the objectives of consumerism. correct answer true your answer true multiple choice multiple answer question heider's theory talks about :correct answer balanced situations , imbalanced situations your answer balanced situations , imbalanced situations select the blank question correct answer your answer
true/false question there are high chances of product failure if product categorisation is not there in consumer's mind. correct answer true your answer true true/false question correct answer
the defense mechanism works at the conscious state. false
your answer select the blank question correct answer your answer true/false question correct answer your answer
false
ego is a balancing act between id and superego. false false
multiple choice multiple answer question factors affecting organisational buying behaviour :correct answer environmental , organisational , inter personal your answer environmental , organisational , inter personal multiple choice multiple answer question states with poor unemployment level are :correct answer bihar , west bengal your answer bihar , west bengal multiple choice single answer question the salt brand maximum used in india is :correct answer tata your answer tata true/false question when the product is important to consumer but its benefits are not clear, the operating principle is perceptual vigilance. correct answer false your answer false match the following question correct answer types of data
your answer primary and secondary non routine problem
primary and secondary
non routine problem
routine problem government
reports by federation of indian chambers of commerce non-government publication publication
multiple choice multiple answer question company specific problems highlighted in sheth model are :correct answer degree of centralisation , organisational orientation , organisation size your answer degree of centralisation , organisational orientation , organisation size multiple choice single answer question it is a practice by marketers to indulge in temporary sales at prices below cost. what is it called? correct answer predatory pricing your answer predatory pricing multiple choice multiple answer question critical information required at ' after sales' level to enhance consumer satisfaction are :correct answer repair and maintenance , consumer follow up your answer repair and maintenance , consumer follow up , courteous and attentive service select the blank question correct answer
________ involvement may not always lead to a complex decision making. high
your answer true/false question correct answer your answer
high
multiple choice multiple answer question customer buys the product with following minimum attributes :correct answer reliable delivery , durable , style your answer reliable delivery , durable , style
list of attempted questions and answers multiple choice multiple answer question brand loyalty should have which components? correct answer behavioural , attitudnal your answer behavioural , attitudnal multiple choice multiple answer question heider's theory talks about :correct answer balanced situations , imbalanced situations your answer balanced situations , imbalanced situations multiple choice single answer question attitudes mean a learned orientation towards an object that provides a tendency to respond :correct answer favorably or unfavorably your answer favorably or unfavorably true/false question that product. correct answer your answer true/false question correct answer your answer select the blank question ________. correct answer your answer select the blank question correct answer your answer select the blank question correct answer your answer
the value and volumes of purchases are high in organisational buying. true true
multiple choice multiple answer question customer orientation includes :correct answer complaint's redressal , customer's need satisfaction , customer focussed product your answer complaint's redressal , customer's need satisfaction , customer focussed product
multiple choice single answer question in the early seventies companies maximized profits through :correct answer mass production your answer mass production true/false question existing laws of consumerism till date are incapable of implementing and enforcing the objectives of consumerism. correct answer true your answer true match the following question correct answer brand ambassadors sacred consumption beauty secular consumption opinion leaders
promotes technology
select the blank question correct answer your answer select the blank question correct answer your answer select the blank question correct answer your answer
in organisational buying, formal buying is represented by an official and formal ________ . purchase order purchase order
multiple choice multiple answer question types of restrictive trade practices are :correct answer full time forcing , area restriction , predatory pricing your answer full time forcing , area restriction , predatory pricing multiple choice multiple answer question factors affecting perceived risks about the product are :correct answer new product , technologically complex , high price your answer new product , technologically complex , high price multiple choice multiple answer question various statutory regulations enforced by government are :correct answer mrtp act , 1969 , essential commodities act, 1955 , drugs control act , 1950 your answer mrtp act , 1969 , essential commodities act, 1955 , drugs control act , 1950 true/false question research. correct answer your answer
multiple choice multiple answer question enculturation takes place through a process of instilling values from key institutions like :correct answer the family & school , religious institutions your answer the family & school , religious institutions
multiple choice multiple answer question consumption rituals are series of symbolic behaviour that :correct answer occur in sequence , are repeated frequently your answer occur in sequence , are repeated frequently multiple choice single answer question marketers focus on what kind of product? correct answer high involvement your answer high involvement true/false question correct answer your answer select the blank question correct answer your answer select the blank question correct answer your answer
multiple choice multiple answer question states with poor unemployment level are :correct answer bihar , west bengal your answer bihar , west bengal multiple choice single answer question status is :correct answer prestige or value attached to the holder of the position your answer prestige or value attached to the holder of the position multiple choice multiple answer question customer buys the product with following minimum attributes :correct answer reliable delivery , durable , style your answer reliable delivery , durable , style true/false question correct answer your answer select the blank question correct answer your answer
your answer regular process integration with decision making level integration with decision
regular process
complaint resolution mechanism making level marketer's challenge
satisfaction of each customer brand level expectation
multiple choice single answer
human process that is included in the ebm model is :memory memory
multiple choice single answer question which type of involvement indicates an on-going interest in the product category? correct answer enduring involvement your answer enduring involvement multiple choice multiple answer question response depends upon :correct answer drive , motive , cues your answer drive , motive , cues true/false question correct answer your answer
evaluation of brand is done before purchase for low involvement products. false false
multiple choice single answer question the objective of this act is to protect the interests of consumers by establishing consumer councils for settlement of consumer disputes :correct answer consumer protection act 1986 your answer consumer protection act 1986 multiple choice single answer question it is the period when customer starts using the product/service to meet his specific needs :correct answer after sales your answer after sales multiple choice single answer question the salt brand maximum used in india is :correct answer tata your answer tata multiple choice multiple answer question in the present business scenario cb is complex due to :correct answer competition , rapid pace of innovation , declination of product differentiation your answer competition , rapid pace of innovation , declination of product differentiation multiple choice single answer question in which model, a brand is selected if it excels in respect of one of the attributes arranged in order of priority? correct answer lexicographic model your answer lexicographic model true/false question correct answer your answer select the blank question correct answer your answer
cognitive learning theory is relevant for convenience products. false false
every ________ youngster in bihar, assam and west bengal is unemployed. seventh seventh
multiple choice single answer question by and large attitudes are :correct answer interconnected your answer interconnected multiple choice single answer question reduction of manpower through voluntary retirement schemes has resulted into :-
correct answer your answer select the blank question correct answer your answer true/false question correct answer your answer true/false question correct answer your answer
more people being self-employed more people being self-employed
the defense mechanism works at the conscious state. false false
print media is the most important vehicle for communication for low involvement products. false false
list of attempted questions and answers select the blank question caste influence is ________in rural india. correct answer strong your answer strong multiple choice single answer question what happes when the consumer gets information on its own? correct answer incidental learning your answer incidental learning true/false question proper analysis of characteristics of social class helps the marketers to gain better understanding of target market. correct answer true your answer true true/false question organisational buyers totally depend on consumer demands. correct answer true your answer false select the blank question ________ type of personality is interested in building a social relationship. correct answer extrovert your answer extrovert multiple choice single answer question pulse polio movement conducted by govt. of india through media advertisement is based on advertisement by :correct answer influential personalities your answer influential personalities multiple choice single answer question this method involves questioning respondents and recording their responses :correct answer survey research your answer survey research multiple choice single answer question characteristic of organisational buyer is:correct answer few in number, high volume business your answer few in number, high volume business multiple choice multiple answer question customer buys the product with following minimum attributes :correct answer reliable delivery , durable , style your answer reliable delivery , durable , style multiple choice single answer question repetition is important in case of :correct answer convenience goods your answer convenience goods
true/false question in comparison to outdoor publicity of products/ brands, electronic media is relatively becoming more important. correct answer true your answer true select the blank question ________ leads to either satisfaction or dissatisfaction to the consumer. correct answer discrepancy your answer discrepancy select the blank question ________ are interested in knowing the feedback of consumers. correct answer marketers your answer marketers true/false question unforeseen factors can also affect the purchasing organisation or supplies. correct answer true your answer true select the blank question ________ involvement may not always lead to a complex decision making. correct answer high your answer low true/false question there are high chances of product failure if product categorisation is not there in consumer's mind. correct answer true your answer true multiple choice multiple answer question consumerism in india has not progressed due to following reasons :correct answer ignorance , consumerism disorganised , wealth imbalance in the country your answer high literacy rate , ignorance , wealth imbalance in the country multiple choice single answer question buying process involves the following :correct answer users, influence and buyer your answer users, influence and buyer multiple choice single answer question name the market whose product has a universal application :correct answer horizontal your answer horizontal select the blank question involvement is ________ needs specific. correct answer consumer your answer situation multiple choice multiple answer question managerial approach of consumer behavior is :correct answer micro in nature , cognitive in nature , overemphasis rationality of consumers your answer micro in nature , cognitive in nature , overemphasis rationality of consumers true/false question today the focus and challenge before all marketers is to rebuild themselves around their customers. correct answer true your answer true multiple choice multiple answer question characteristics of rural market in relation to dependency on nature are :correct answer high dependence on natural factors for livelihood , abundance of natural resources your answer high dependence on natural factors for livelihood , abundance of natural resources multiple choice single answer question by and large attitudes are :correct answer interconnected your answer interconnected multiple choice multiple answer question individuals are strong in which activities while gathering information? correct answer sensation , intuition
your answer
sensation , intuition
multiple choice single answer question name the primary need of human being :correct answer medicine your answer medicine multiple choice multiple answer question the components of attitude are :correct answer cognitive component , conative component , affective component your answer cognitive component , conative component , affective component multiple choice single answer question it is a general sum of traits of characteristics of the person :correct answer personality your answer personality true/false question various sources of information like exhibitions, trade shows, etc influences one's expectations. correct answer true your answer true multiple choice multiple answer question characteristics of reference price :correct answer changes , more knowledge less price range your answer more knowledge less price range select the blank question ________ data has the possibility of becoming outdated. correct answer secondary your answer secondary select the blank question there is relatively ________ in the dressing styles of urban women as compared to the rural in past couple of years. correct answer more change your answer less change select the blank question individuals have a specific perception and image of themselves called ________. correct answer self concept your answer self concept multiple choice multiple answer question consumption rituals are series of symbolic behaviour that :correct answer occur in sequence , are repeated frequently your answer occur in sequence , are repeated frequently multiple choice multiple answer question the essential components towards completing the act of purchase include :correct answer awareness of product , desire to buy , feasibility of purchase your answer awareness of product , desire to buy , feasibility of purchase multiple choice multiple answer question ways to reduce chances of failure are:correct answer buying lowest price item , warranties and guarantees , not too much to expect your answer buying lowest price item , warranties and guarantees , not too much to expect select the blank question information about a new product stored in bits and pieces in consumer's mind is called ________. correct answer schema your answer schema match the following question correct answer your answer survey data collection method internal/govt. agency consumer research analysis of information analysis of information primary data source data collection method org external agency internal/govt. agency
multiple choice multiple answer question types of personality are :correct answer extrovert , introvert your answer extrovert , introvert multiple choice single answer question the managerial approach in consumer behavior :correct answer is micro level & cognitive in nature your answer is micro level & cognitive in nature select the blank question congruity theory of attitudes is developed by osgood &________. correct answer tannen baun your answer tannen baun multiple choice multiple answer question customer satisfaction process includes following steps :correct answer product purchase , after sales service , repeat purchase your answer attractive sales team , product purchase , after sales service true/false question agriculture is mainly subsistence oriented. correct answer true your answer true true/false question as per scalogram analysis technique if a respondent replies positively to a difficult question he will respond positively to all questions which are simpler than the earlier question. correct answer true your answer true match the following question correct answer your answer physical risk risk to human body risk to human body psychological risk risk of losing self esteem risk of losing self esteem social risk risk in purchasing items which enhance social attractiveness risk in purchasing items which enhance social attractiveness performance risk the purchased product not achieving desired results the purchased product not achieving desired results true/false question brand beliefs & brand evaluation are identical in nature. correct answer false your answer false multiple choice multiple answer question characteristics of brand loyal consumers are :correct answer self confident , store loyal your answer over confident , self confident , store loyal list of attempted questions and answers multiple choice multiple answer question characteristics of brand loyal consumers are :correct answer store loyal , self confident your answer store loyal , over confident , self confident true/false question correct answer your answer select the blank question correct answer your answer
print media is the most important vehicle for communication for low involvement products. false true
true/false question expectations. correct answer your answer
multiple choice single answer question if the outcome of post purchase experience is in line with the expectation, it is called :correct answer positive discrepancy your answer negative discrepancy multiple choice single answer question the managerial approach in consumer behavior :correct answer is micro level & cognitive in nature your answer is micro level & non cognitive in nature true/false question correct answer your answer
multiple choice multiple answer question brand loyalty should have which components? correct answer behavioural , attitudnal your answer behavioural , attitudnal , primary stimuli select the blank question correct answer your answer
________ has a symbolic meaning tied to consumer values. product price
multiple choice multiple answer question states with poor unemployment level are :correct answer bihar , west bengal your answer bihar , west bengal true/false question correct answer your answer
select the blank question ________ leads to habitual purchasing behaviour if the consumer is satisfied with the brand over a period of time. correct answer learning your answer learning multiple choice single answer question name the primary need of human being :correct answer medicine your answer medicine select the blank question correct answer your answer select the blank question correct answer your answer
industrial growth in rural india has ________. slowed down become stagnant
a social class is________. hierarchical hierarchical
multiple choice single answer question the salt brand maximum used in india is :-
tata tata
multiple choice single answer question buying crackers in diwali time is an example of :correct answer consumption situation your answer consumption situation multiple choice single answer question pulse polio movement conducted by govt. of india through media advertisement is based on advertisement by :correct answer influential personalities your answer influential personalities multiple choice single answer question opinion leaders are looked upon by others as :correct answer trend setters your answer trend setters multiple choice multiple answer question while evaluating information, individuals are strong in following activity :correct answer thinking , feeling your answer sensation , thinking multiple choice single answer question it is the selection, organisation and interpretation of marketing and environmental stimuli into a cohesive picture :correct answer perception your answer perception select the blank question with consumers becoming more cost-conscious, they are now more ________ to pay premiums for brand. correct answer reluctant your answer reluctant match the following question correct answer formal product
your answer no customer complaints handling no customer complaints handling
feedbackservice oriented industries customer benefits and experience of service customer orientation maximum customer delightservice oriented industries
select the blank question products. correct answer your answer
to create product differentiation, manufacturers have to continuously ________ their upgrade upgrade
multiple choice multiple answer question characteristics of reference price :correct answer changes , more knowledge less price range your answer static , more knowledge less price range true/false question correct answer your answer
agriculture is mainly subsistence oriented. true false
characteristics of rural market in relation to dependency on nature are :high dependence on natural factors for livelihood , abundance of natural resources high dependence on natural factors for livelihood , abundance of natural resources
multiple choice single answer question which type of involvement indicates an on-going interest in the product category? correct answer enduring involvement your answer high involvement true/false question correct answer your answer
multiple choice multiple answer question response depends upon :correct answer motive , cues , drive your answer drive , motive , cues select the blank question ________. correct answer your answer true/false question correct answer your answer
multiple choice single answer question it is a practice by marketers to indulge in temporary sales at prices below cost. what is it called? correct answer predatory pricing your answer price discrimination select the blank question choices. correct answer your answer true/false question correct answer your answer
multiple choice multiple answer question characteristics of rural market in relation to marketing stimuli are :correct answer low product exposure , low brand awareness your answer low product exposure , low brand awareness , low rate of retail outlets multiple choice single answer question rights and power of consumers are protected in relation to :correct answer seller your answer seller multiple choice multiple answer question why marketers focus on high involvement decisions? correct answer marketers assume consumers to be equally involved as they are , they believe consumers think before they act your answer marketers assume consumers to be equally involved as they are , they believe consumers think before they act
match the following question correct answer brand ambassadors sacred consumption secular consumption opinion leaders
your answer celebrities in different fields celebrities in different fields involve in social activity
are employees of the company
promotes technology
multiple choice multiple answer question theories based on the principle of perceptual equilibrium are :correct answer social judgement theory , heider's balance theory , cognitive dissonance theory your answer social judgement theory , heider's balance theory , cognitive dissonance theory true/false question when the product is important to consumer but its benefits are not clear, the operating principle is perceptual vigilance. correct answer false your answer true true/false question years. correct answer your answer
multiple choice single answer question marketers focus on what kind of product? correct answer high involvement your answer high involvement multiple choice single answer question which model concentrates on the purchasing process? correct answer sheth your answer ebm select the blank question correct answer your answer select the blank question correct answer your answer
price perceptions________ influence the purchasing behaviour of consumer. directly indirectly
multiple choice multiple answer question peculiar social relations found in rural india are :correct answer more frequent interaction between same people , caste influence is strong , status determined by birth in the family your answer more frequent interaction between same people , caste influence is strong , status determined by birth in the family
list of attempted questions and answers multiple choice single answer question which model has stimuli as the input and human behaviour as the output? correct answer nicosia your answer nicosia select the blank
question correct answer your answer true/false question society. correct answer your answer
education does not constitute as a parameter for measuring value & status of individual in false false
multiple choice single answer question name the market whose product has a universal application :correct answer horizontal your answer horizontal multiple choice single answer question human process that is included in the ebm model is :correct answer memory your answer memory multiple choice single answer question it is the individual's self concept :correct answer ego your answer ego multiple choice multiple answer question the components of attitude are :correct answer cognitive component , conative component , affective component your answer cognitive component , conative component , affective component true/false question correct answer your answer select the blank question correct answer your answer
super ego operates both at the conscious and unconscious level. true true
multiple choice single answer question social stratification is the :correct answer division of members of society your answer division of members of society multiple choice multiple answer question types of restrictive trade practices are :correct answer area restriction , predatory pricing , full time forcing your answer full time forcing , area restriction , predatory pricing multiple choice single answer question it is a general sum of traits of characteristics of the person :correct answer personality your answer personality multiple choice multiple answer question which are the varoius types of risks? correct answer financial risk , psychological risk , physical risk your answer financial risk , psychological risk , physical risk match the following question correct answer no black marketing
your answer social responsibility social responsibility
infancy stage
consumerism
consumerism trade marks and
multiple choice single answer question the popular tea brand maximum used in india is :correct answer lipton your answer brooke bond multiple choice multiple answer question various statutory regulations enforced by government are :correct answer mrtp act , 1969 , essential commodities act, 1955 , drugs control act , 1950 your answer drugs control act , 1950 , mrtp act , 1969 , essential commodities act, 1955 multiple choice single answer question currently as there is a substantial increase in the price wars, the only beneficiary ultimately is :correct answer the end customer your answer the end customer multiple choice multiple answer question ways to reduce chances of failure are:correct answer buying lowest price item , warranties and guarantees , not too much to expect your answer buying lowest price item , warranties and guarantees , not too much to expect true/false question correct answer your answer select the blank question correct answer your answer
multiple choice multiple answer question different attitude measuring techniques are :correct answer summated rating scale , thurstone scale your answer summated rating scale , thurstone scale select the blank question correct answer your answer
multiple choice multiple answer question consumer behavior is based on studies of :correct answer economics , psychology , social science your answer social science , economics , psychology multiple choice multiple answer question in depth interviewing tech of consumer research is known for :correct answer informal approach , appropriate questions , identify record subtle reaction your answer informal approach , appropriate questions , identify record subtle reaction true/false question correct answer your answer
it is never possible for anybody to change his or her class. false false
multiple choice multiple answer question two excellent examples that can show that products are means of sharing experience are :correct answer food & drinks on social occasions , flowers for happy/ sad events your answer food & drinks on social occasions , flowers for happy/ sad events select the blank question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer
use of primary data saves more time as compared to secondary data. false false
multiple choice single answer question characteristic of organisational buyer is:correct answer few in number, high volume business your answer few in number, high volume business true/false question marketers today rely more on behavioural data generated through scanners and less on perceptual data generated through surveys. correct answer true your answer true true/false question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer true/false question understanding of correct answer your answer
in a three element system imbalance will exist if all the relations are ________. negative negative
multiple choice multiple answer question consumerism in india has not progressed due to following reasons :correct answer ignorance , consumerism disorganised , wealth imbalance in the country your answer ignorance , consumerism disorganised , wealth imbalance in the country select the blank question correct answer your answer
multiple choice single answer question what is also known as subliminal perception? correct answer absolute threshold your answer absolute threshold multiple choice single answer question expectations related to reliability, durability, style etc of the product is at which level? correct answer general your answer category select the blank question consumer. correct answer your answer select the blank question correct answer your answer select the blank question correct answer your answer
multiple choice single answer question this method involves questioning respondents and recording their responses :correct answer survey research your answer survey research true/false question as per scalogram analysis technique if a respondent replies positively to a difficult question he will respond positively to all questions which are simpler than the earlier question. correct answer true your answer true multiple choice multiple answer question characteristics of learning process are :correct answer change in behaviour, temporary or permanent , continuously evolves , change in behaviour based on experience your answer change in behaviour, temporary or permanent , continuously evolves , change in behaviour based on experience multiple choice multiple answer question company specific problems highlighted in sheth model are :correct answer degree of centralisation , organisational orientation , organisation size your answer degree of centralisation , organisational orientation , organisation size match the following question correct answer unforeseen factors perceived risk
your answer breakdown, bankruptcy breakdown, bankruptcy
decides number of members in dmu decides number of members in dmu company specific problems company specific problems influences expectations influences expectations
list of attempted questions and answers multiple choice single answer question this method involves questioning respondents and recording their responses :-
survey research questionnaire method
multiple choice single answer question he is considered the father of psychoanalysis :correct answer sigmund freud your answer sigmund freud match the following question correct answer market research
your answer regular process integration with decision making level general level expectation
regular process
complaint resolution mechanism marketer's challenge
satisfaction of each customer category level expectation
multiple choice single answer question what is 'conative' component of decision making? correct answer purchase decision your answer purchase decision multiple choice single answer question a brand evaluation that is an outcome of various factors and which creates a positive or negative attitude about the product is :correct answer one dimensional your answer multi dimensional multiple choice multiple answer question more product knowledge through advanced information leads to consumers being :correct answer more cost conscious , less brand loyal your answer more cost conscious , less choosy , less demanding multiple choice multiple answer question characteristics of brand loyal consumers are :correct answer self confident , store loyal your answer over confident , store loyal multiple choice single answer question any communication by experts in that fields makes that communication more:correct answer credible your answer enthusiastic true/false question the rank of india among other countries in the world has gone down in terms of poverty, unemployment and level of development after independence. correct answer false your answer true multiple choice single answer question in the early seventies companies maximized profits through :correct answer mass production your answer selling at a very high price true/false question perceptual vigilance helps consumers to collect more information on products about their benefits before purchase.
true true
multiple choice single answer question it is the systematic collection and analysis of consumer information for the purpose of effective decision making :correct answer consumer research your answer consumer research multiple choice single answer question the objective of this act is to protect the interests of consumers by establishing consumer councils for settlement of consumer disputes :correct answer consumer protection act 1986 your answer consumer protection act 1986 select the blank question correct answer your answer
involvement is ________ needs specific. consumer consumer
multiple choice single answer question buying process involves the following :correct answer users, influence and buyer your answer users, influence and buyer multiple choice single answer question the first major reason for the companies to think differently in eighties correct answer increasing competition your answer increasing competition match the following question correct answer formal product
your answer maximum customer delight no customer complaints handling
feedbackservice oriented industries image, quality etc of company customer orientation maximum customer delightcustomer benefits and experience of service
multiple choice multiple answer question today's consumers are greatly influenced by those individuals with whom they share :correct answer some common traits & values , behavioural peculiarities your answer some common traits & values , behavioural peculiarities , same financial worth true/false question that product. correct answer your answer
multiple choice multiple answer question marketers try to associate their product with symbols of :correct answer achievement , personal development your answer achievement , foreign brands & products , personal development multiple choice multiple answer question how is stimulus generalisation used for brand leveraging? correct answer extension of brand under successful brand , extension in a different product category your answer extension of brand under successful brand , extension in a different product mix multiple choice multiple answer question measures by government to protect the interests of consumer are :-
expansion of public sector , statutory regulation statutory regulation , restrictive trade practices
members of the same social class show ________ lifestyles. similar variable
true/false question the unit in which secondary data are expressed may not be the same as is required in the research project. correct answer true your answer false select the blank question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer
higher ________ level helps in understanding consumer behavior. sophistication sophistication
true/false question brand personality is a metaphor for the emotional relationship that exists between a consumer and a brand. correct answer true your answer true multiple choice single answer question the upper class consists of :correct answer very small percent of the population your answer sizeable percent of the population select the blank question class or drop into correct answer your answer
a social class is ________ rather than concrete with individuals able to move into a higher a lower class. continuous uniform
multiple choice single answer question it constitutes the moral factor of personality :correct answer ego your answer id multiple choice single answer question what is also known as subliminal perception? correct answer absolute threshold your answer limen multiple choice single answer question if the outcome of post purchase experience is in line with the expectation, it is called :correct answer positive discrepancy your answer positive discrepancy multiple choice multiple answer question the degree measure of attitude by any person towards any object / situation is :correct answer how much he likes it , how much he dislikes it
your answer select the blank question correct answer your answer select the blank question correct answer your answer
how much he likes it , how much he dislikes it , how he evaluates it
the behaviourist theory gives little emphasis on consumer ________. attitude stimuli
true/false question in comparison to outdoor publicity of products/ brands, electronic media is relatively becoming more important. correct answer true your answer true true/false question correct answer your answer
cognitive learning theory is relevant for convenience products. false true
true/false question existing laws of consumerism till date are incapable of implementing and enforcing the objectives of consumerism. correct answer true your answer true select the blank question correct answer your answer
select the blank question ________ leads to habitual purchasing behaviour if the consumer is satisfied with the brand over a period of time. correct answer learning your answer attitude true/false question years. correct answer your answer
multiple choice multiple answer question customer orientation includes :correct answer complaint's redressal , customer's need satisfaction , customer focussed product your answer complaint's redressal , customer's need satisfaction , customer focussed product multiple choice single answer question by and large attitudes are :correct answer interconnected your answer instinctive select the blank question and familarity. correct answer your answer
________ is the consumer's adaptation to an advertisement over a time due to boredom ad wearout ad adapt
multiple choice single answer question name the primary need of human being :-
medicine medicine
list of attempted questions and answers select the blank question consumer has a right to get redressal of ________. correct answer grievances your answer grievances select the blank question to create product differentiation, manufacturers have to continuously ________ their products. correct answer upgrade your answer diversify select the blank question organisational buyers buy products/services from ________. correct answer manufacturer your answer manufacturer multiple choice single answer question attitudes are resultant of the combination of :correct answer beliefs and values your answer beliefs and values select the blank question every ________ youngster in bihar, assam and west bengal is unemployed. correct answer seventh your answer seventh multiple choice multiple answer question managerial approach of consumer behavior is :correct answer micro in nature , cognitive in nature , overemphasis rationality of consumers your answer micro in nature , cognitive in nature multiple choice single answer question if the outcome of post purchase experience is in line with the expectation, it is called :correct answer positive discrepancy your answer positive discrepancy multiple choice multiple answer question in the present business scenario cb is complex due to :correct answer competition , rapid pace of innovation , declination of product differentiation your answer competition , rapid pace of innovation , declination of product differentiation select the blank question ________has opened new avenue in collection of data in actual users. correct answer information technology your answer information technology multiple choice single answer question attitudes, beliefs, values towards any product / brand are :correct answer different your answer different multiple choice multiple answer question types of personality are :correct answer introvert , extrovert your answer extrovert , introvert multiple choice multiple answer question various statutory regulations enforced by government are :correct answer mrtp act , 1969 , essential commodities act, 1955 , drugs control act , 1950 your answer essential commodities act, 1955 , consumer protection act select the blank question higher ________ level helps in understanding consumer behavior. correct answer sophistication your answer selective behavior true/false question the production of crops like sorghum, pearl milet, barley and ragi have gone down over the years. correct answer true your answer true
match the following question correct answer your answer market research regular process regular process complaint resolution mechanism integration with decision making level general level expectation marketer's challenge satisfaction of each customer satisfaction of each customer xerox synonymous with photocopy machine brand level expectation category level expectation multiple choice multiple answer question trait theory is based on the following assumptions :correct answer relatively stable behavioual tendencies among individuals , difference in the degree to behavioural tendencies , relative differences help in characterising their personalities your answer relatively stable behavioual tendencies among individuals , difference in the degree to behavioural tendencies , relative differences help in characterising their personalities match the following question correct answer your answer no black marketing social responsibility social responsibility infancy stage consumerism consumer protection act, 1986 statutory regulation trade marks and merchandise marks act, 1958 trade marks and merchandise marks act, 1958 full time forcing variation of tie-up sales variation of tie-up sales true/false question pre-purchase decision are unimportant as compared to post purchase decision. correct answer false your answer false multiple choice single answer question customer expectation built up from a particular class of product is at which level? correct answer category your answer category multiple choice single answer question it is the period when customer starts using the product/service to meet his specific needs :correct answer after sales your answer after sales multiple choice single answer question it is a general sum of traits of characteristics of the person :correct answer personality your answer personality true/false question any person's attitude towards any brand/products is largely influenced by his peer group. correct answer true your answer true multiple choice single answer question expectations built up based on customer's knowledge and information about a particular brand and organisation owning that brand is at a level of :correct answer brand your answer brand multiple choice single answer question it constitutes the moral factor of personality :correct answer ego your answer super ego multiple choice multiple answer question ways to increase low involvement product's purchase are :correct answer coupons , displays , price deals your answer coupons , displays , using a film star multiple choice single answer question which type of involvement is temporary in nature?
correct answer situational involvement your answer low involvement multiple choice single answer question the washing powder brand maximum used in india is :correct answer nirma your answer nirma multiple choice single answer question by and large attitudes are :correct answer interconnected your answer isolated multiple choice multiple answer question individuals are strong in which activities while gathering information? correct answer sensation , intuition your answer intuition , thinking multiple choice single answer question factor of convenience in purchasing :correct answer is very important your answer is very important select the blank question ________ leads to either satisfaction or dissatisfaction to the consumer. correct answer discrepancy your answer expectation multiple choice multiple answer question in depth interviewing tech of consumer research is known for :correct answer informal approach , appropriate questions , identify record subtle reaction your answer informal approach , appropriate questions , identify record subtle reaction true/false question more members will be involved in decision making if the problem is an extentive one. correct answer true your answer true multiple choice single answer question expectations built up at the time of transaction between company and consumer is at which level ? correct answer transaction your answer transaction true/false question various sources of information like exhibitions, trade shows, etc influences one's expectations. correct answer true your answer true true/false question when the benefits of product are not clear but is an important one, then one should use ambiguous messages in ads. correct answer true your answer true select the blank question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices. correct answer habit your answer brand loyalty multiple choice single answer question the first major reason for the companies to think differently in eighties correct answer increasing competition your answer increasing competition multiple choice single answer question the salt brand maximum used in india is :correct answer tata your answer tata select the blank question congruity theory of attitudes is developed by osgood &________. correct answer tannen baun your answer tannen baun multiple choice multiple answer
question characteristics of low involvement products :correct answer brand beliefs are formed first by passive learning , purchase decision is made , brand may/may not be evaluated afterward your answer brand beliefs are formed first by passive learning , purchase decision is made , brand may/may not be evaluated afterward select the blank question a consumer is likely to be more involved with a product when the product is ________. correct answer expensive your answer expensive select the blank question attitudes are ________ in nature. correct answer dynamic your answer dynamic true/false question there are high chances of product failure if product categorisation is not there in consumer's mind. correct answer true your answer true multiple choice single answer question persons with high authority are accorded :correct answer high status in the society your answer high status in the society multiple choice multiple answer question types of restrictive trade practices are :correct answer full time forcing , area restriction , predatory pricing your answer full time forcing , area restriction , predatory pricing select the blank question in organisational buying, formal buying is represented by an official and formal ________ . correct answer purchase order your answer purchase order consumer behaviour set-1 question consumer has a right to get redressal of ________. correct answer grievances question to create product differentiation, manufacturers have to continuously ________ their products. correct answer upgrade question organisational buyers buy products/services from ________. correct answer manufacturer question attitudes are resultant of the combination of :correct answer beliefs and values question every ________ youngster in bihar, assam and west bengal is unemployed. correct answer seventh question managerial approach of consumer behavior is :correct answer micro in nature , cognitive in nature , overemphasis rationality of consumers question if the outcome of post purchase experience is in line with the expectation, it is called :correct answer positive discrepancy question in the present business scenario cb is complex due to :correct answer competition , rapid pace of innovation , declination of product differentiation question ________has opened new avenue in collection of data in actual users. correct answer information technology question attitudes, beliefs, values towards any product / brand are :correct answer different question types of personality are :correct answer introvert , extrovert question various statutory regulations enforced by government are :correct answer mrtp act , 1969 , essential commodities act, 1955 , drugs control act , 1950
question higher ________ level helps in understanding consumer behavior. correct answer sophistication question the production of crops like sorghum, pearl milet, barley and ragi have gone down over the years. correct answer true market research regular process regular process complaint resolution mechanism integration with decision making level marketer's challenge satisfaction of each customer xerox synonymous with photocopy machine brand level expectation question trait theory is based on the following assumptions :correct answer relatively stable behavioual tendencies among individuals , difference in the degree to behavioural tendencies , relative differences help in characterising their personalities no black marketing social responsibility infancy stage consumerism statutory regulation trade marks and merchandise marks act 1958 full time forcing variation of tie-up sales question pre-purchase decision are unimportant as compared to post purchase decision. correct answer false question customer expectation built up from a particular class of product is at which level? correct answer category question it is the period when customer starts using the product/service to meet his specific needs :correct answer after sales question it is a general sum of traits of characteristics of the person :correct answer personality question any person's attitude towards any brand/products is largely influenced by his peer group. correct answer true question expectations built up based on customer's knowledge and information about a particular brand and organisation owning that brand is at a level of :correct answer brand question it constitutes the moral factor of personality :correct answer ego question ways to increase low involvement product's purchase are :correct answer coupons , displays , price deals question which type of involvement is temporary in nature? correct answer situational involvement question the washing powder brand maximum used in india is :correct answer nirma question by and large attitudes are :correct answer interconnected question individuals are strong in which activities while gathering information? correct answer sensation , intuition question factor of convenience in purchasing :correct answer is very important question ________ leads to either satisfaction or dissatisfaction to the consumer. correct answer discrepancy question in depth interviewing tech of consumer research is known for :correct answer informal approach , appropriate questions , identify record subtle reaction question more members will be involved in decision making if the problem is an extentive one. correct answer true question expectations built up at the time of transaction between company and consumer is at which level ? correct answer transaction question various sources of information like exhibitions, trade shows, etc influences one's expectations. correct answer true
question when the benefits of product are not clear but is an important one, then one should use ambiguous messages in ads. correct answer true question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices. correct answer habit question the first major reason for the companies to think differently in eighties correct answer increasing competition question the salt brand maximum used in india is :correct answer tata question congruity theory of attitudes is developed by osgood &________. correct answer tannen baun question characteristics of low involvement products :correct answer brand beliefs are formed first by passive learning , purchase decision is made , brand may/may not be evaluated afterward question a consumer is likely to be more involved with a product when the product is ________. correct answer expensive question attitudes are ________ in nature. correct answer dynamic question there are high chances of product failure if product categorisation is not there in consumer's mind. correct answer true question persons with high authority are accorded :correct answer high status in the society question types of restrictive trade practices are :correct answer full time forcing , area restriction , predatory pricing question in organisational buying, formal buying is represented by an official and formal ________ . correct answer purchase order consumer behaviour set-1 question consumer has a right to get redressal of ________. correct answer grievances question to create product differentiation, manufacturers have to continuously ________ their products. correct answer upgrade question organisational buyers buy products/services from ________. correct answer manufacturer question attitudes are resultant of the combination of :correct answer beliefs and values question every ________ youngster in bihar, assam and west bengal is unemployed. correct answer seventh question managerial approach of consumer behavior is :correct answer micro in nature , cognitive in nature , overemphasis rationality of consumers question if the outcome of post purchase experience is in line with the expectation, it is called :correct answer positive discrepancy question in the present business scenario cb is complex due to :correct answer competition , rapid pace of innovation , declination of product differentiation question ________has opened new avenue in collection of data in actual users. correct answer information technology question attitudes, beliefs, values towards any product / brand are :correct answer different question types of personality are :correct answer introvert , extrovert
question various statutory regulations enforced by government are :correct answer mrtp act , 1969 , essential commodities act, 1955 , drugs control act , 1950 question higher ________ level helps in understanding consumer behavior. correct answer sophistication question the production of crops like sorghum, pearl milet, barley and ragi have gone down over the years. correct answer true market research regular process regular process complaint resolution mechanism integration with decision making level marketer's challenge satisfaction of each customer xerox synonymous with photocopy machine brand level expectation question trait theory is based on the following assumptions :correct answer relatively stable behavioual tendencies among individuals , difference in the degree to behavioural tendencies , relative differences help in characterising their personalities no black marketing social responsibility infancy stage consumerism statutory regulation trade marks and merchandise marks act 1958 full time forcing variation of tie-up sales question pre-purchase decision are unimportant as compared to post purchase decision. correct answer false question customer expectation built up from a particular class of product is at which level? correct answer category question it is the period when customer starts using the product/service to meet his specific needs :correct answer after sales question it is a general sum of traits of characteristics of the person :correct answer personality question any person's attitude towards any brand/products is largely influenced by his peer group. correct answer true question expectations built up based on customer's knowledge and information about a particular brand and organisation owning that brand is at a level of :correct answer brand question it constitutes the moral factor of personality :correct answer ego question ways to increase low involvement product's purchase are :correct answer coupons , displays , price deals question which type of involvement is temporary in nature? correct answer situational involvement question the washing powder brand maximum used in india is :correct answer nirma question by and large attitudes are :correct answer interconnected question individuals are strong in which activities while gathering information? correct answer sensation , intuition question factor of convenience in purchasing :correct answer is very important question ________ leads to either satisfaction or dissatisfaction to the consumer. correct answer discrepancy question in depth interviewing tech of consumer research is known for :correct answer informal approach , appropriate questions , identify record subtle reaction question more members will be involved in decision making if the problem is an extentive one. correct answer true question expectations built up at the time of transaction between company and consumer is at which level ? correct answer transaction
question various sources of information like exhibitions, trade shows, etc influences one's expectations. correct answer true question when the benefits of product are not clear but is an important one, then one should use ambiguous messages in ads. correct answer true question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices. correct answer habit question the first major reason for the companies to think differently in eighties correct answer increasing competition question the salt brand maximum used in india is :correct answer tata question congruity theory of attitudes is developed by osgood &________. correct answer tannen baun question characteristics of low involvement products :correct answer brand beliefs are formed first by passive learning , purchase decision is made , brand may/may not be evaluated afterward question a consumer is likely to be more involved with a product when the product is ________. correct answer expensive question attitudes are ________ in nature. correct answer dynamic question there are high chances of product failure if product categorisation is not there in consumer's mind. correct answer true question persons with high authority are accorded :correct answer high status in the society question types of restrictive trade practices are :correct answer full time forcing , area restriction , predatory pricing question in organisational buying, formal buying is represented by an official and formal ________ . correct answer purchase order list of attempted questions and answers multiple choice single answer question it is the selection, organisation and interpretation of marketing and environmental stimuli into a cohesive picture :correct answer perception your answer perception multiple choice single answer question when a consumer buys product he goes through the stage of purchase :correct answer dissonance your answer dissonance true/false question correct answer your answer
when the product benefits are clear cut, the operating principle is perceptual defense. false false
multiple choice single answer question the managerial approach in consumer behavior :correct answer is micro level & cognitive in nature your answer is micro level & cognitive in nature select the blank question correct answer your answer
multiple choice multiple answer question in the present business scenario cb is complex due to :correct answer competition , rapid pace of innovation , declination of product differentiation your answer competition , rapid pace of innovation , declination of product differentiation multiple choice multiple answer question while evaluating information, individuals are strong in following activity :correct answer thinking , feeling your answer thinking , feeling true/false question expectations. correct answer your answer
multiple choice single answer question he is considered the father of psychoanalysis :correct answer sigmund freud your answer sigmund freud true/false question correct answer your answer select the blank question correct answer your answer
multiple choice single answer question buying process involves the following :correct answer users, influence and buyer your answer users, influence and buyer multiple choice multiple answer question political factors affecting organisational buying are :correct answer defense spending , lobbying your answer defense spending , lobbying select the blank question correct answer your answer
________ type of personality is interested in building a social relationship. extrovert extrovert
multiple choice multiple answer question states with poor unemployment level are :correct answer bihar , west bengal your answer bihar , west bengal multiple choice single answer question it is a general sum of traits of characteristics of the person :correct answer personality your answer personality multiple choice multiple answer question individuals are strong in which activities while gathering information? correct answer sensation , intuition your answer sensation , intuition match the following
question correct answer feel
your answer paper products, fabrics
paper products, fabrics
red colour blue colour smell
warm and sensualwarm and sensual cool and friendly cool and friendly cosmetics and food products
cosmetics and food products
multiple choice single answer question it is a practice by marketers to indulge in temporary sales at prices below cost. what is it called? correct answer predatory pricing your answer predatory pricing select the blank question correct answer your answer
industrial growth in rural india has ________. slowed down slowed down
multiple choice multiple answer question unforeseen factors that can affect supplies/purchase are :correct answer labour , cash flow , bankruptcy your answer labour , bankruptcy , technical problem multiple choice single answer question if the outcome of post purchase experience is not in line with the expectation, it is called :correct answer negative discrepancy your answer negative discrepancy multiple choice single answer question organisational buying process is based on :correct answer utilitarian concept your answer utilitarian concept multiple choice multiple answer question primary use of consumer research is for which applications? correct answer routine problem , non routine problem your answer routine problem , non routine problem select the blank question behaviour. correct answer your answer
multiple choice single answer question buying crackers in diwali time is an example of :correct answer consumption situation your answer consumption situation multiple choice multiple answer question measures by government to protect the interests of consumer are :correct answer expansion of public sector , statutory regulation your answer expansion of public sector , statutory regulation , restrictive trade practices select the blank question correct answer your answer true/false question
________ behaviour indicates addiction. compulsive compulsive
it is never possible for anybody to change his or her class.
false false
multiple choice single answer question purchase situation where purchaser does not evaluate alternate brands and price and purchases goods, is called:correct answer unanticipated purchase situation your answer low involvement situation true/false question correct answer your answer true/false question that product. correct answer your answer true/false question correct answer your answer
multiple choice multiple answer question enculturation takes place through a process of instilling values from key institutions like :correct answer the family & school , religious institutions your answer the family & school , religious institutions match the following question correct answer no black marketing infancy stage
your answer social responsibility consumerism trade marks and social responsibility
consumerism
true/false question brand personality is a metaphor for the emotional relationship that exists between a consumer and a brand. correct answer true your answer true select the blank question correct answer your answer
multiple choice multiple answer question brand loyalty should have which components? correct answer behavioural , attitudnal your answer behavioural , attitudnal multiple choice single answer question in the early seventies companies maximized profits through :correct answer mass production your answer mass production select the blank
multiple choice multiple answer question consumer behavior is based on studies of :correct answer social science , economics , psychology your answer social science , economics , psychology multiple choice single answer question name the primary need of human being :correct answer medicine your answer medicine multiple choice single answer question who is the ' father ' of modern consumer movement? correct answer ralph nader your answer ralph nader multiple choice multiple answer question different attitude measuring techniques are :correct answer summated rating scale , thurstone scale your answer summated rating scale , thurstone scale true/false question there are high chances of product failure if product categorisation is not there in consumer's mind. correct answer true your answer true select the blank question and familarity. correct answer your answer
________ is the consumer's adaptation to an advertisement over a time due to boredom ad wearout ad wearout
list of attempted questions and answers multiple choice single answer question customer expectation built up from a particular class of product is at which level? correct answer category your answer category multiple choice multiple answer question characteristics of learning process are :correct answer change in behaviour, temporary or permanent , continuously evolves , change in behaviour based on experience your answer change in behaviour, temporary or permanent , continuously evolves , change in behaviour based on experience true/false question correct answer your answer
primary data has been collected earlier for some other purpose. false false
select the blank question a social class is ________ rather than concrete with individuals able to move into a higher class or drop into a lower class. correct answer continuous
your answer select the blank question correct answer your answer select the blank question correct answer your answer true/false question society. correct answer your answer select the blank question correct answer your answer
continuous
education does not constitute as a parameter for measuring value & status of individual in false false
multiple choice single answer question it is the selection, organisation and interpretation of marketing and environmental stimuli into a cohesive picture :correct answer perception your answer perception multiple choice single answer question it is the process wherein all employees of the firm are required to interact directly with customers :correct answer orientation your answer orientation true/false question marketers measure attitude towards their brands to help to develop new products or formulate promotional strategies. correct answer true your answer true multiple choice single answer question in ebm model, which search is required if enough information is available in the memory? correct answer internal your answer internal multiple choice single answer question it is a permanent change in the consumer's behaviour due to past experience :correct answer learning your answer learning true/false question correct answer your answer
multiple choice multiple answer question managerial approach of consumer behavior is :correct answer micro in nature , cognitive in nature , overemphasis rationality of consumers your answer micro in nature , cognitive in nature , overemphasis rationality of consumers multiple choice single answer question if the outcome of post purchase experience is in line with the expectation, it is called :correct answer positive discrepancy
your answer
positive discrepancy
true/false question in comparison to outdoor publicity of products/ brands, electronic media is relatively becoming more important. correct answer true your answer true select the blank question correct answer your answer
multiple choice multiple answer question individuals are strong in which activities while gathering information? correct answer sensation , intuition your answer sensation , intuition multiple choice single answer question this method involves questioning respondents and recording their responses :correct answer survey research your answer survey research select the blank question correct answer your answer
multiple choice multiple answer question more product knowledge through advanced information leads to consumers being :correct answer more cost conscious , less brand loyal your answer more cost conscious , less brand loyal multiple choice single answer question it is a practice by marketers to indulge in temporary sales at prices below cost. what is it called? correct answer predatory pricing your answer predatory pricing match the following question correct answer
your answer least price conscious
intuitive thinking least price conscious aggression, hunger, sex id id
own decision maker
own decision maker
short term consideration
a consumer is likely to be more involved with a product when the product is ________. expensive expensive
multiple choice single answer question who is the ' father ' of modern consumer movement? correct answer ralph nader your answer ralph nader true/false question correct answer your answer
brand beliefs & brand evaluation are identical in nature. false false
getting new customers is more economical than retaining the existing customers. false false
multiple choice single answer question characteristic of organisational buyer is:correct answer few in number, high volume business your answer few in number, high volume business multiple choice multiple answer question the components of attitude are :correct answer cognitive component , conative component , affective component your answer cognitive component , conative component , affective component multiple choice multiple answer question brand loyalty should have which components? correct answer behavioural , attitudnal your answer behavioural , attitudnal select the blank question correct answer your answer
multiple choice multiple answer question customer satisfaction process includes following steps :correct answer product purchase , after sales service , repeat purchase your answer product purchase , after sales service , repeat purchase multiple choice multiple answer question two excellent examples that can show that products are means of sharing experience are :correct answer food & drinks on social occasions , flowers for happy/ sad events your answer food & drinks on social occasions , flowers for happy/ sad events multiple choice single answer question the first step in creating good consumer research is to :correct answer define the problem your answer define the problem select the blank question correct answer your answer select the blank question correct answer your answer
in a three element system imbalance will exist if all the relations are ________. negative negative
perceptual defense says that one should use ________ language in advertisements. ambiguous ambiguous
multiple choice multiple answer question in the present business scenario cb is complex due to :correct answer competition , rapid pace of innovation , declination of product differentiation your answer competition , rapid pace of innovation , declination of product differentiation multiple choice multiple answer question advantage of secondary data is :correct answer economical , time saving , indicate deficiencies your answer economical , time saving , indicate deficiencies select the blank
________ consumption behaviour lies in between materialistic and addictive behaviour. fixated fixated
multiple choice multiple answer question factors affecting perceived risks about the product are :correct answer new product , technologically complex , high price your answer new product , technologically complex , high price select the blank question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer
multiple choice multiple answer question how is stimulus generalisation used for brand leveraging? correct answer extension of brand under successful brand , extension in a different product category your answer extension of brand under successful brand , extension in a different product category match the following question correct answer market research
regular process
multiple choice single answer question it is the source of strong inborn drives and urges :correct answer id your answer id
list of attempted questions and answers true/false question correct answer your answer select the blank question correct answer your answer true/false question correct answer your answer
higher the value of purchase, lengthy is the negotiation process. true true
multiple choice multiple answer question characteristics of ebm model are :correct answer coherent , flexible your answer coherent , flexible multiple choice single answer question it is an object existing in the environment as perceived by the individual. what is it called? correct answer cues your answer cues true/false question correct answer your answer
multiple choice multiple answer question in depth interviewing tech of consumer research is known for :correct answer informal approach , appropriate questions , identify record subtle reaction your answer informal approach , appropriate questions , identify record subtle reaction multiple choice multiple answer question consumer behavior is based on studies of :correct answer social science , economics , psychology your answer social science , economics , psychology multiple choice single answer question the managerial approach in consumer behavior :correct answer is micro level & cognitive in nature your answer is micro level & cognitive in nature multiple choice single answer question buying process involves the following :correct answer users, influence and buyer your answer users, influence and buyer select the blank question correct answer your answer true/false question years. correct answer your answer
multiple choice multiple answer question peculiar social relations found in rural india are :correct answer more frequent interaction between same people , caste influence is strong , status determined by birth in the family your answer more frequent interaction between same people , caste influence is strong , status determined by birth in the family multiple choice multiple answer question why marketers focus on high involvement decisions? correct answer marketers assume consumers to be equally involved as they are , they believe consumers think before they act your answer marketers assume consumers to be equally involved as they are , they believe consumers think before they act true/false question correct answer your answer
multiple choice single answer question consumers in india are approximately exposed to how many advertisements in a day? correct answer 30 your answer 30 multiple choice multiple answer question trait theory is based on the following assumptions :correct answer relatively stable behavioual tendencies among individuals , difference in the degree to behavioural tendencies , relative differences help in characterising their personalities your answer relative differences help in characterising their personalities , relatively stable behavioual tendencies among individuals , difference in the degree to behavioural tendencies match the following question correct answer ideal self image
your answer how they would like to see themselves
how they would like to see themselves
optimum stimulation level is more than present status restless restless optimum stimulation level is equal to present living status optimum stimualtion level is less than the present status satisfied satisfied relief seeking relief seeking
multiple choice single answer question it states that stronger the initial stimulus, greater the change required for the stimulus to be seen as different :correct answer weber's law your answer weber's law multiple choice single answer question buying crackers in diwali time is an example of :correct answer consumption situation your answer consumption situation match the following question correct answer no black marketing infancy stage
your answer social responsibility consumerism trade marks and social responsibility
consumerism
select the blank question correct answer your answer select the blank question correct answer your answer select the blank question correct answer your answer
multiple choice single answer question opinion leaders are looked upon by others as :-
trend setters trend setters
multiple choice single answer question in the early seventies companies maximized profits through :correct answer mass production your answer mass production multiple choice multiple answer question company specific problems highlighted in sheth model are :correct answer degree of centralisation , organisational orientation , organisation size your answer degree of centralisation , organisational orientation , organisation size multiple choice multiple answer question consumption rituals are series of symbolic behaviour that :correct answer occur in sequence , are repeated frequently your answer occur in sequence , are repeated frequently multiple choice multiple answer question response depends upon :correct answer drive , motive , cues your answer drive , motive , cues true/false question when the product is important to consumer but its benefits are not clear, the operating principle is perceptual vigilance. correct answer false your answer true multiple choice single answer question name the primary need of human being :correct answer medicine your answer medicine select the blank question correct answer your answer select the blank question correct answer your answer
multiple choice multiple answer question ways to increase low involvement product's purchase are :correct answer coupons , displays , price deals your answer coupons , displays , price deals multiple choice single answer question it is based on differential threshold of a consumer :correct answer jnd your answer threshold level multiple choice single answer question changes in female purchasing roles are mainly attributed to :correct answer economic and financial independence your answer economic and financial independence select the blank question correct answer your answer
multiple choice multiple answer question characteristics of reference price :correct answer changes , more knowledge less price range your answer changes , more knowledge less price range multiple choice single answer question the popular tea brand maximum used in india is :correct answer lipton your answer lipton multiple choice multiple answer question characteristics of rural market in relation to marketing stimuli are :correct answer low product exposure , low brand awareness your answer low product exposure , low brand awareness select the blank question and familarity. correct answer your answer
________ is the consumer's adaptation to an advertisement over a time due to boredom ad wearout ad wearout
multiple choice single answer question under this practice, manufacturer draws line for the supplier to make supplies only in a fixed area :correct answer area restriction your answer area restriction select the blank question products. correct answer your answer select the blank question correct answer your answer
multiple choice single answer question it is the stimulus below which consumer cannot detect the stimulus at all :correct answer absolute threshold your answer subliminal perception true/false question correct answer your answer
multiple choice single answer question the first major reason for the companies to think differently in eighties correct answer increasing competition your answer increasing competition
list of attempted questions and answers true/false question correct answer your answer
multiple choice multiple answer question customer buys the product with following minimum attributes :-
correct answer your answer select the blank question correct answer your answer select the blank question correct answer your answer
reliable delivery , durable , style reliable delivery , durable
multiple choice single answer question when a consumer buys product he goes through the stage of purchase :correct answer dissonance your answer dissonance select the blank question correct answer your answer
________ gives clues to the firm about what existing or prospective customers think. research employees
multiple choice single answer question persons with high authority are accorded :correct answer high status in the society your answer high status in the society multiple choice single answer question which type of involvement indicates an on-going interest in the product category? correct answer enduring involvement your answer enduring involvement select the blank question correct answer your answer
multiple choice multiple answer question factors affecting organisational buying behaviour :correct answer environmental , organisational , inter personal your answer environmental , organisational , inter personal multiple choice single answer question which model concentrates on the purchasing process? correct answer sheth your answer sheth select the blank question behaviour. correct answer your answer
promotes technology
multiple choice single answer question expectations built up based on customer's knowledge and information about a particular brand and organisation owning that brand is at a level of :correct answer brand your answer category true/false question correct answer your answer
greater the degree of brand loyalty, less important are situational factors. true true
multiple choice single answer question expectations related to reliability, durability, style etc of the product is at which level? correct answer general your answer brand multiple choice single answer question the ability of consumers to detect the variations in sensory elements is determined by :correct answer threshold level your answer threshold level multiple choice multiple answer question theories based on the principle of perceptual equilibrium are :correct answer social judgement theory , heider's balance theory , cognitive dissonance theory your answer social judgement theory , heider's balance theory , cognitive dissonance theory multiple choice single answer question per capita household expenditure is maximum in which state of india? correct answer punjab your answer maharashtra true/false question correct answer your answer true/false question correct answer your answer
consumers who are highly involved in product are information gatherers. false false
true/false question as per scalogram analysis technique if a respondent replies positively to a difficult question he will respond positively to all questions which are simpler than the earlier question. correct answer true your answer true multiple choice single answer question if the outcome of post purchase experience is not in line with the expectation, it is called :correct answer negative discrepancy your answer negative discrepancy multiple choice multiple answer question states with poor unemployment level are :correct answer bihar , west bengal your answer bihar , west bengal select the blank question correct answer your answer
multiple choice multiple answer question various purchase situations can be :correct answer in-store , gift-giving , unanticipated purchase your answer in-store , gift-giving , unanticipated purchase multiple choice single answer question it is relatively difficult to change :correct answer strong attitudes your answer strong attitudes multiple choice multiple answer question the degree measure of attitude by any person towards any object / situation is :correct answer how much he likes it , how much he dislikes it your answer how much he likes it , how much he dislikes it true/false question correct answer your answer true/false question that product. correct answer your answer
when the product benefits are clear cut, the operating principle is perceptual defense. false false
multiple choice single answer question which model has stimuli as the input and human behaviour as the output? correct answer nicosia your answer nicosia multiple choice multiple answer question unforeseen factors that can affect supplies/purchase are :correct answer labour , cash flow , bankruptcy your answer labour , cash flow , bankruptcy true/false question brand personality is a metaphor for the emotional relationship that exists between a consumer and a brand. correct answer true your answer true true/false question the unit in which secondary data are expressed may not be the same as is required in the research project. correct answer true your answer true select the blank question correct answer your answer select the blank question correct answer your answer
lack of customer ________ leads to extinction of brand. satisfaction satisfaction
multiple choice single answer question the washing powder brand maximum used in india is :correct answer nirma your answer nirma
multiple choice multiple answer question customer orientation includes :correct answer complaint's redressal , customer's need satisfaction , customer focussed product your answer complaint's redressal , customer's need satisfaction , customer focussed product multiple choice single answer question the absolute threshold level at which perception occurs is called :correct answer limen your answer stimulus multiple choice single answer question which method involves a detailed probing of the respondent by a specialist interviewer? correct answer in-depth interviewing your answer in-depth interviewing multiple choice multiple answer question economic factors affecting organisational buying are :correct answer price , credit , inventory your answer price , credit , inventory multiple choice multiple answer question primary use of consumer research is for which applications? correct answer routine problem , non routine problem your answer routine problem , non routine problem multiple choice multiple answer question disadvantages of observation survey is :correct answer slow and expensive , interpretation , less bias your answer slow and expensive , interpretation , less bias match the following question correct answer formal product
your answer image, quality etc of company no customer complaints handling
feedbackservice oriented industries service oriented industries customer orientation maximum customer delightmaximum customer delight
multiple choice multiple answer question characteristics of low involvement products :correct answer brand beliefs are formed first by passive learning , purchase decision is made , brand may/may not be evaluated afterward your answer brand beliefs are formed first by passive learning , purchase decision is made , brand may/may not be evaluated afterward true/false question correct answer your answer
list of attempted questions and answers select the blank question correct answer your answer
multiple choice single answer question marketers focus on what kind of product? correct answer high involvement your answer high involvement multiple choice single answer question buying process involves the following :correct answer users, influence and buyer your answer users, influence and buyer multiple choice single answer question in the early seventies companies maximized profits through :correct answer mass production your answer mass production true/false question primary data has been collected earlier for some other purpose. correct answer false your answer false select the blank question information about a new product stored in bits and pieces in consumer's mind is called ________. correct answer schema your answer schema select the blank question consumers in u.s are exposed to ________ ads in a day. correct answer 600 your answer 600 multiple choice single answer question the first major reason for the companies to think differently in eighties correct answer increasing competition your answer increasing competition multiple choice multiple answer question why marketers focus on high involvement decisions? correct answer marketers assume consumers to be equally involved as they are , they believe consumers think before they act your answer marketers assume consumers to be equally involved as they are , they believe consumers think before they act multiple choice single answer question the managerial approach in consumer behavior :correct answer is micro level & cognitive in nature your answer is micro level & cognitive in nature multiple choice single answer question factor of convenience in purchasing :correct answer is very important your answer is very important multiple choice single answer question reduction of manpower through voluntary retirement schemes has resulted into :correct answer more people being self-employed your answer more people being self-employed select the blank question perceptual defense says that one should use ________ language in advertisements. correct answer ambiguous your answer ambiguous multiple choice single answer question the first step in creating good consumer research is to :correct answer define the problem your answer define the problem multiple choice multiple answer question characteristics of low involvement products :correct answer brand beliefs are formed first by passive learning , purchase decision is made , brand may/may not be evaluated afterward your answer brand beliefs are formed first by passive learning , purchase decision is made , brand may/may not be evaluated afterward multiple choice multiple answer question managerial approach of consumer behavior is :correct answer micro in nature , cognitive in nature , overemphasis rationality of consumers your answer micro in nature , cognitive in nature , overemphasis rationality of consumers
true/false question correct answer your answer select the blank question correct answer your answer
multiple choice single answer question who is the ' father ' of modern consumer movement? correct answer ralph nader your answer ralph nader multiple choice multiple answer question how is stimulus generalisation used for brand leveraging? correct answer extension of brand under successful brand , extension in a different product category your answer extension of brand under successful brand , extension in a different product category true/false question research. correct answer your answer
multiple choice multiple answer question the components of attitude are :correct answer cognitive component , conative component , affective component your answer cognitive component , conative component , affective component multiple choice single answer question name the primary need of human being :correct answer medicine your answer medicine select the blank question correct answer your answer
multiple choice multiple answer question consumer behavior is based on studies of :correct answer social science , economics , psychology your answer social science , economics , psychology true/false question society. correct answer your answer
multiple choice multiple answer question in the present business scenario cb is complex due to :correct answer competition , rapid pace of innovation , declination of product differentiation your answer competition , rapid pace of innovation , declination of product differentiation multiple choice multiple answer question company specific problems highlighted in sheth model are :correct answer degree of centralisation , organisational orientation , organisation size your answer degree of centralisation , organisational orientation , organisation size multiple choice multiple answer
which are the varoius types of risks? financial risk , psychological risk , physical risk financial risk , psychological risk , physical risk
multiple choice single answer question what is also known as subliminal perception? correct answer absolute threshold your answer absolute threshold true/false question correct answer your answer
multiple choice single answer question which model concentrates on the purchasing process? correct answer sheth your answer sheth multiple choice single answer question the average rural household spend on consumables (excluding food grains, milk, vegetables) in rs is :correct answer 215 your answer 215 multiple choice multiple answer question various purchase situations can be :correct answer in-store , gift-giving , unanticipated purchase your answer in-store , gift-giving , unanticipated purchase select the blank question correct answer your answer true/false question correct answer your answer
multiple choice multiple answer question more product knowledge through advanced information leads to consumers being :correct answer more cost conscious , less brand loyal your answer more cost conscious , less brand loyal multiple choice single answer question it is the movement of citizens and government to protect the rights of consumers, is called :correct answer consumerism your answer consumerism select the blank question consumer. correct answer your answer select the blank question . correct answer your answer
________ is used as a means of maintaining regular contact and dialogue with the feedback letter
roles of attitudes in developing marketing strategies are :to define segments , develop new products , develop promo strategies to define segments , develop new products , develop promo strategies
multiple choice multiple answer question consumption rituals are series of symbolic behaviour that :correct answer occur in sequence , are repeated frequently your answer occur in sequence , are repeated frequently match the following question correct answer unforeseen factors perceived risk
decides number of members in dmu decides number of members in dmu company specific problems company specific problems influences expectations influences expectations
select the blank question correct answer your answer select the blank question correct answer your answer
members of the same social class show ________ lifestyles. similar similar
regular process
multiple choice single answer question what happes when the consumer gets information on its own? correct answer incidental learning your answer incidental learning
list of attempted questions and answers multiple choice single answer question expectations built up based on customer's knowledge and information about a particular brand and organisation owning that brand is at a level of :correct answer brand your answer brand select the blank question with consumers becoming more cost-conscious, they are now more ________ to pay premiums for brand. correct answer reluctant your answer reluctant multiple choice single answer question buying process involves the following :-
users, influence and buyer buyer & trader
multiple choice multiple answer question the essential components towards completing the act of purchase include :correct answer awareness of product , desire to buy , feasibility of purchase your answer awareness of product , desire to buy , feasibility of purchase select the blank question there is relatively ________ in the dressing styles of urban women as compared to the rural in past couple of years. correct answer more change your answer more change true/false question as per scalogram analysis technique if a respondent replies positively to a difficult question he will respond positively to all questions which are simpler than the earlier question. correct answer true your answer true match the following question correct answer market research
your answer integration with decision making level integration with decision making level regular process
regular process
complaint resolution mechanism marketer's challenge
multiple choice multiple answer question characteristics of brand loyal consumers are :correct answer self confident , store loyal your answer self confident , store loyal multiple choice single answer question name the primary need of human being :correct answer medicine your answer medicine multiple choice single answer question the first major reason for the companies to think differently in eighties correct answer increasing competition your answer increasing competition multiple choice multiple answer question response depends upon :correct answer motive , cues , drive your answer drive , cues , reinforcement multiple choice multiple answer question managerial approach of consumer behavior is :correct answer micro in nature , cognitive in nature , overemphasis rationality of consumers your answer micro in nature , cognitive in nature true/false question correct answer
attitude towards a brand is more easier to change than belief about that brand. false
your answer
true
multiple choice single answer question in the early seventies companies maximized profits through :correct answer mass production your answer by providing value based products select the blank question choices. correct answer your answer
________ is defined as repetitive behaviour in absence of evaluation of alternative habit brand loyalty
match the following question correct answer formal product
feedbackservice oriented industries customer benefits and experience of service customer orientation maximum customer delightmaximum customer delight
multiple choice multiple answer question in the present business scenario cb is complex due to :correct answer competition , rapid pace of innovation , declination of product differentiation your answer competition , rapid pace of innovation select the blank question correct answer your answer
multiple choice multiple answer question why marketers focus on high involvement decisions? correct answer marketers assume consumers to be equally involved as they are , they believe consumers think before they act your answer marketers assume consumers to be equally involved as they are , they believe consumers think before they act select the blank question correct answer your answer
multiple choice single answer question it is the process wherein all employees of the firm are required to interact directly with customers :correct answer orientation your answer satisfaction multiple choice single answer question any communication by experts in that fields makes that communication more:correct answer credible your answer environment friendly true/false question
cultural values are dynamic in nature.
true true
multiple choice multiple answer question consumer behavior is based on studies of :correct answer social science , economics , psychology your answer social science , economics , psychology select the blank question correct answer your answer
________ leads to either satisfaction or dissatisfaction to the consumer. discrepancy expectation
multiple choice multiple answer question different attitude measuring techniques are :correct answer summated rating scale , thurstone scale your answer summated rating scale , thurstone scale multiple choice single answer question changes in female purchasing roles are mainly attributed to :correct answer economic and financial independence your answer economic and financial independence select the blank question correct answer your answer true/false question correct answer your answer
multiple choice multiple answer question factors affecting perceived risks about the product are :correct answer new product , technologically complex , high price your answer new product , technologically complex , high price multiple choice single answer question which method involves a detailed probing of the respondent by a specialist interviewer? correct answer in-depth interviewing your answer in-depth interviewing true/false question the unit in which secondary data are expressed may not be the same as is required in the research project. correct answer true your answer true multiple choice multiple answer question reasons for rural urban disparities are:correct answer low priority to agriculture , failure of land reforms your answer high priority to agriculture , failure of land reforms multiple choice multiple answer question types of restrictive trade practices are :correct answer full time forcing , area restriction , predatory pricing your answer area restriction , tie up sales , predatory pricing select the blank question and familarity. correct answer your answer
________ is the consumer's adaptation to an advertisement over a time due to boredom ad wearout ad adapt
true/false question research. correct answer your answer
marketing research is a part of consumer research which in turn is a part of product false true
true/false question in comparison to outdoor publicity of products/ brands, electronic media is relatively becoming more important. correct answer true your answer true multiple choice multiple answer question characteristics of low involvement products :correct answer brand beliefs are formed first by passive learning , purchase decision is made , brand may/may not be evaluated afterward your answer brand beliefs are formed first by passive learning , purchase decision is made , brand may/may not be evaluated afterward select the blank question correct answer your answer true/false question correct answer your answer
cognitive learning theory is relevant for convenience products. false false
true/false question when the benefits of product are not clear but is an important one, then one should use ambiguous messages in ads. correct answer true your answer false multiple choice single answer question the managerial approach in consumer behavior :correct answer is micro level & cognitive in nature your answer is micro level & cognitive in nature multiple choice multiple answer question the components of attitude are :correct answer cognitive component , conative component , affective component your answer cognitive component , conative component , affective component multiple choice single answer question purchase situation where purchaser does not evaluate alternate brands and price and purchases goods, is called:correct answer unanticipated purchase situation your answer unanticipated purchase situation
list of attempted questions and answers true/false question understanding of correct answer your answer
multiple choice multiple answer question the degree measure of attitude by any person towards any object / situation is :correct answer how much he likes it , how much he dislikes it
your answer true/false question correct answer your answer select the blank question correct answer your answer
how much he likes it , how he evaluates it , how he measures it
multiple choice multiple answer question consumption rituals are series of symbolic behaviour that :correct answer occur in sequence , are repeated frequently your answer occur in sequence , are repeated frequently , resemble religious rituals select the blank question correct answer your answer select the blank question correct answer your answer
multiple choice multiple answer question consumerism in india has not progressed due to following reasons :correct answer ignorance , consumerism disorganised , wealth imbalance in the country your answer high literacy rate , ignorance , wealth imbalance in the country multiple choice multiple answer question enculturation takes place through a process of instilling values from key institutions like :correct answer the family & school , religious institutions your answer the family & school , religious institutions , offices & workplaces select the blank question correct answer your answer select the blank question correct answer your answer select the blank question products. correct answer your answer
________ behaviour indicates addiction. compulsive compulsive
match the following question correct answer unforeseen factors perceived risk
decides number of members in dmu company specific problems company specific problems product specific problem influences expectations influences expectations
multiple choice multiple answer question characteristics of learning process are :correct answer change in behaviour, temporary or permanent , continuously evolves , change in behaviour based on experience your answer change in behaviour based on experience , change in behaviour, temporary or permanent , continuously evolves multiple choice single answer question when individual deliberately searches for information about product before purchase, it is called :correct answer intentional learning your answer intentional learning multiple choice multiple answer question primary use of consumer research is for which applications? correct answer routine problem , non routine problem your answer routine problem , non routine problem true/false question correct answer your answer true/false question correct answer your answer
research provides insight about customer's perception about the competition. true false
multiple choice single answer question attitudes, beliefs, values towards any product / brand are :correct answer different your answer different select the blank question correct answer your answer
________ is considered as a social institution forming an integral part of social system. consumerism consumerism
multiple choice single answer question if the outcome of post purchase experience is in line with the expectation, it is called :correct answer positive discrepancy your answer positive discrepancy multiple choice single answer question automotive manufacturers in india are concentrated in which place? correct answer chennai your answer chennai multiple choice single answer question characteristics of attitudes include a feature as " attitudes have an .." :correct answer object your answer obsession multiple choice single answer question it is a practice by marketers to indulge in temporary sales at prices below cost. what is it called? correct answer predatory pricing your answer predatory pricing true/false question correct answer your answer
use of primary data saves more time as compared to secondary data. false true
true/false question correct answer your answer select the blank question correct answer your answer
multiple choice single answer question under this practice, manufacturer draws line for the supplier to make supplies only in a fixed area :correct answer area restriction your answer area restriction true/false question correct answer your answer true/false question society. correct answer your answer select the blank question correct answer your answer
match the following question correct answer types of data
your answer primary and secondary routine problem
non routine problem
communication problem non-government
reports by federation of indian chambers of commerce non-government publication publication
true/false question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer
________ are interested in knowing the feedback of consumers. marketers marketers
multiple choice single answer question characteristic of organisational buyer is:correct answer few in number, high volume business your answer few in number, high volume business
true/false question the rank of india among other countries in the world has gone down in terms of poverty, unemployment and level of development after independence. correct answer false your answer true multiple choice multiple answer question types of personality are :correct answer extrovert , introvert your answer extrovert , introvert multiple choice multiple answer question measures by government to protect the interests of consumer are :correct answer expansion of public sector , statutory regulation your answer expansion of private sector , statutory regulation multiple choice single answer question if the outcome of post purchase experience is not in line with the expectation, it is called :correct answer negative discrepancy your answer negative discrepancy select the blank question correct answer your answer
multiple choice single answer question organisational buying process is based on :correct answer utilitarian concept your answer utilitarian concept multiple choice single answer question human process that is included in the ebm model is :correct answer memory your answer satisfaction multiple choice multiple answer question individuals are strong in which activities while gathering information? correct answer sensation , intuition your answer sensation , intuition multiple choice single answer question pulse polio movement conducted by govt. of india through media advertisement is based on advertisement by :correct answer influential personalities your answer networking and transmission
list of attempted questions and answers true/false question correct answer your answer select the blank question correct answer your answer select the blank question correct answer
attitudes based on ________ information are relatively easy to change. ambiguous sensitive
a consumer is likely to be more involved with a product when the product is ________. expensive
your answer select the blank question correct answer your answer
price insensitive
involvement is ________ needs specific. consumer consumer
multiple choice single answer question by and large attitudes are :correct answer interconnected your answer interconnected multiple choice multiple answer question various statutory regulations enforced by government are :correct answer mrtp act , 1969 , essential commodities act, 1955 , drugs control act , 1950 your answer mrtp act , 1969 , essential commodities act, 1955 , consumer protection act true/false question there are high chances of product failure if product categorisation is not there in consumer's mind. correct answer true your answer true multiple choice multiple answer question which are the varoius types of risks? correct answer financial risk , psychological risk , physical risk your answer financial risk , physiological risk multiple choice single answer question these are temporary settings that occur in the environment at a specific time and place :correct answer situational influences your answer situational involvement multiple choice single answer question what happes when the consumer gets information on its own? correct answer incidental learning your answer intentional learning true/false question correct answer your answer true/false question expectations. correct answer your answer select the blank question correct answer your answer select the blank question consumer. correct answer your answer
________ gives clues to the firm about what existing or prospective customers think. research feedback
________ is used as a means of maintaining regular contact and dialogue with the feedback brochures
multiple choice multiple answer question peculiar social relations found in rural india are :correct answer more frequent interaction between same people , caste influence is strong , status determined by birth in the family
your answer more frequent interaction between same people , caste influence is strong , status determined by birth in the family select the blank question correct answer your answer
multiple choice single answer question it is an object existing in the environment as perceived by the individual. what is it called? correct answer cues your answer motives true/false question correct answer your answer
multiple choice single answer question this method involves questioning respondents and recording their responses :correct answer survey research your answer survey research multiple choice multiple answer question while evaluating information, individuals are strong in following activity :correct answer thinking , feeling your answer feeling , sensation , thinking multiple choice single answer question in ebm model, which search is required if enough information is available in the memory? correct answer internal your answer intensive multiple choice multiple answer question two excellent examples that can show that products are means of sharing experience are :correct answer food & drinks on social occasions , flowers for happy/ sad events your answer exporting consumables to other nations , food & drinks on social occasions true/false question correct answer your answer
minority group consumers tend to be more barnd loyal. true false
multiple choice multiple answer question customer satisfaction process includes following steps :correct answer product purchase , after sales service , repeat purchase your answer after sales service , repeat purchase select the blank question correct answer your answer
in a three element system imbalance will exist if all the relations are ________. negative positive
multiple choice multiple answer question in depth interviewing tech of consumer research is known for :correct answer informal approach , appropriate questions , identify record subtle reaction your answer informal approach , appropriate questions , discover hidden motivation true/false question individuals belonging to elite professions as civil services, business executives etc. are accorded same level of status as of ordinary graduates. correct answer false your answer false
multiple choice multiple answer question customer buys the product with following minimum attributes :correct answer durable , style , reliable delivery your answer reliable delivery , durable , style true/false question years. correct answer your answer
multiple choice single answer question it is purposeful and directed towards the specific goal correct answer motives your answer cues true/false question perceptual vigilance helps consumers to collect more information on products about their benefits before purchase. correct answer true your answer true true/false question correct answer your answer
multiple choice single answer question which theory is based on the premise that biological needs are the root forces that determine human motivation and personality? correct answer freud's psychoanalytical theory your answer carl jung's theory select the blank question ________ leads to habitual purchasing behaviour if the consumer is satisfied with the brand over a period of time. correct answer learning your answer perception multiple choice single answer question who wrote this" consumerism is shame of the total marketing concept "? correct answer peter drucker your answer peter drucker multiple choice multiple answer question more product knowledge through advanced information leads to consumers being :correct answer more cost conscious , less brand loyal your answer more cost conscious , less choosy , less brand loyal select the blank question correct answer your answer
multiple choice single answer question which type of involvement is temporary in nature? correct answer situational involvement your answer situational involvement multiple choice single answer question what is 'conative' component of decision making? correct answer purchase decision your answer purchase decision
multiple choice multiple answer question characteristics of rural market in relation to marketing stimuli are :correct answer low product exposure , low brand awareness your answer low product exposure , low brand awareness select the blank question the ego defensive function of attitude explains how attitudes ________ the ego from anxieties & threats. correct answer protects your answer protects match the following question correct answer consumer research primary data org survey source
your answer analysis of information mis internal/govt. agency data collection method analysis of information
external agency
data collection method
multiple choice multiple answer question brand loyalty should have which components? correct answer behavioural , attitudnal your answer behavioural , primary stimuli true/false question correct answer your answer
organisational buyers totally depend on consumer demands. true false
multiple choice multiple answer question heider's theory talks about :correct answer balanced situations , imbalanced situations your answer balanced situations , imbalanced situations multiple choice single answer question a more isolated style becoming more predominant is an outcome of :correct answer increased tv channels and electronic media in india your answer increase in std of living
list of attempted questions and answers multiple choice single answer question which method involves a detailed probing of the respondent by a specialist interviewer? correct answer in-depth interviewing your answer in-depth interviewing multiple choice single answer question brand beliefs are :correct answer characteristics of brands your answer perceptions of quality of brands multiple choice single answer question changes in female purchasing roles are mainly attributed to :correct answer economic and financial independence your answer economic and financial independence multiple choice single answer
question correct answer your answer true/false question correct answer your answer
buying process involves the following :users, influence and buyer users, influence and buyer
multiple choice multiple answer question characteristics of rural market in relation to marketing stimuli are :correct answer low product exposure , low brand awareness your answer low product exposure , low brand awareness select the blank question correct answer your answer
multiple choice multiple answer question ways to reduce chances of failure are:correct answer buying lowest price item , warranties and guarantees , not too much to expect your answer buying lowest price item , warranties and guarantees , not too much to expect match the following question correct answer market research
regular process
select the blank question correct answer your answer true/false question correct answer your answer
multiple choice single answer question name the primary need of human being :correct answer medicine your answer medicine multiple choice single answer question in the early seventies companies maximized profits through :correct answer mass production your answer mass production multiple choice single answer question automotive manufacturers in india are concentrated in which place? correct answer chennai your answer chennai multiple choice multiple answer question customer satisfaction process includes following steps :correct answer product purchase , after sales service , repeat purchase
your answer true/false question correct answer your answer select the blank question correct answer your answer
product purchase , after sales service , repeat purchase
super ego operates both at the conscious and unconscious level. true false
multiple choice multiple answer question response depends upon :correct answer drive , motive , cues your answer motive , cues , drive multiple choice single answer question the first major reason for the companies to think differently in eighties correct answer increasing competition your answer increasing competition multiple choice single answer question if the outcome of post purchase experience is not in line with the expectation, it is called :correct answer negative discrepancy your answer positive discrepancy true/false question correct answer your answer
multiple choice single answer question it is an object existing in the environment as perceived by the individual. what is it called? correct answer cues your answer cues multiple choice single answer question the managerial approach in consumer behavior :correct answer is micro level & cognitive in nature your answer is micro level & cognitive in nature multiple choice multiple answer question managerial approach of consumer behavior is :correct answer micro in nature , cognitive in nature , overemphasis rationality of consumers your answer micro in nature , cognitive in nature , overemphasis rationality of consumers multiple choice single answer question it is the process wherein all employees of the firm are required to interact directly with customers :correct answer orientation your answer orientation select the blank question correct answer your answer
match the following question correct answer physical risk
your answer risk to human body risk of losing self esteem
risk to human body
psychological risk risk of losing self esteem
social risk risk in purchasing items which enhance social attractiveness which enhance social attractiveness performance risk the purchased product not achieving desired results achieving desired results
risk in purchasing items
the purchased product not
true/false question research. correct answer your answer select the blank question correct answer your answer select the blank question correct answer your answer true/false question correct answer your answer
perception of a stimulus below the conscious level is called ________. absolute threshold threshold level
ego is a balancing act between id and superego. false false
multiple choice multiple answer question consumer behavior is based on studies of :correct answer social science , economics , psychology your answer social science , economics , psychology true/false question correct answer your answer
primary data has been collected earlier for some other purpose. false false
multiple choice multiple answer question factors affecting perceived risks about the product are :correct answer new product , technologically complex , high price your answer new product , technologically complex , high price multiple choice single answer question which model has stimuli as the input and human behaviour as the output? correct answer nicosia your answer nicosia multiple choice multiple answer question characteristics of ebm model are :correct answer coherent , flexible your answer coherent , flexible true/false question correct answer your answer true/false question correct answer your answer
select the blank question correct answer your answer select the blank question . correct answer your answer select the blank question correct answer your answer
true/false question there are high chances of product failure if product categorisation is not there in consumer's mind. correct answer true your answer true select the blank question correct answer your answer
industrial growth in rural india has ________. slowed down slowed down
multiple choice multiple answer question customer orientation includes :correct answer complaint's redressal , customer's need satisfaction , customer focussed product your answer complaint's redressal , customer's need satisfaction , customer focussed product multiple choice single answer question pulse polio movement conducted by govt. of india through media advertisement is based on advertisement by :correct answer influential personalities your answer influential personalities multiple choice multiple answer question how is stimulus generalisation used for brand leveraging? correct answer extension of brand under successful brand , extension in a different product category your answer extension of brand under successful brand , extension in a different product category multiple choice multiple answer question consumerism in india has not progressed due to following reasons :correct answer ignorance , consumerism disorganised , wealth imbalance in the country your answer ignorance , consumerism disorganised , wealth imbalance in the country
list of attempted questions and answers multiple choice single answer question currently as there is a substantial increase in the price wars, the only beneficiary ultimately is :correct answer the end customer your answer the ruling govt true/false question understanding of correct answer your answer select the blank
proper analysis of characteristics of social class helps the marketers to gain better target market. true false
multiple choice single answer question expectations built up at the time of transaction between company and consumer is at which level ? correct answer transaction your answer brand multiple choice multiple answer question why marketers focus on high involvement decisions? correct answer marketers assume consumers to be equally involved as they are , they believe consumers think before they act your answer marketers assume consumers to be equally involved as they are , they believe consumers do not think before they act , they believe consumers think before they act , they believe consumers act and then think select the blank question correct answer your answer
the output of nicosia model is ________ . human behaviour motivation
multiple choice multiple answer question characteristics of low involvement products :correct answer brand beliefs are formed first by passive learning , purchase decision is made , brand may/may not be evaluated afterward your answer brand beliefs are formed first by passive learning , brand beliefs are formed first by active learning , purchase decision is made , brand may/may not be evaluated afterward multiple choice single answer question what happes when the consumer gets information on its own? correct answer incidental learning your answer unintentional learning true/false question correct answer your answer
the value and volumes of purchases are high in organisational buying. true false
multiple choice multiple answer question measures by government to protect the interests of consumer are :correct answer expansion of public sector , statutory regulation your answer expansion of public sector , expansion of private sector , statutory regulation , restrictive trade practices true/false question correct answer your answer true/false question correct answer your answer true/false question customers. correct answer your answer
research provides insight about customer's perception about the competition. true false
today the focus and challenge before all marketers is to rebuild themselves around their true false
multiple choice multiple answer question political factors affecting organisational buying are :correct answer defense spending , lobbying
your answer
defense spending , lobbying , central regulations , corporate culture
multiple choice single answer question opinion leaders are looked upon by others as :correct answer trend setters your answer political leaders multiple choice multiple answer question characteristics of rural market in relation to dependency on nature are :correct answer high dependence on natural factors for livelihood , abundance of natural resources your answer high dependence on natural factors for livelihood , abundance of natural resources , low dependence on natural factors for livelihood , scarcity of natural resources select the blank question correct answer your answer select the blank question choices. correct answer your answer
________ is defined as repetitive behaviour in absence of evaluation of alternative habit brand loyalty
multiple choice multiple answer question customer buys the product with following minimum attributes :correct answer reliable delivery , durable , style your answer reliable delivery , durable , style , luxury multiple choice single answer question if the outcome of post purchase experience is in line with the expectation, it is called :correct answer positive discrepancy your answer negative discrepancy multiple choice multiple answer question reasons for rural urban disparities are:correct answer low priority to agriculture , failure of land reforms your answer low priority to agriculture , high priority to agriculture , success of land reforms , failure of land reforms multiple choice multiple answer question heider's theory talks about :correct answer balanced situations , imbalanced situations your answer balanced situations , correct situations , imbalanced situations , incorrect situations select the blank question correct answer your answer
________ is considered as a social institution forming an integral part of social system. consumerism protection
multiple choice multiple answer question the degree measure of attitude by any person towards any object / situation is :correct answer how much he likes it , how much he dislikes it your answer how much he likes it , how much he dislikes it , how he evaluates it , how he measures it true/false question correct answer your answer select the blank question correct answer your answer
nicosia model establishes a link between organisation and its prospective ________. consumer buyer
multiple choice multiple answer question different attitude measuring techniques are :correct answer summated rating scale , thurstone scale your answer vernier scale , summated rating scale , thurstone scale , measuring scale multiple choice single answer question per capita household expenditure is lowest in which state of india? correct answer bihar your answer uttar pradesh multiple choice single answer question expectations built up based on customer's knowledge and information about a particular brand and organisation owning that brand is at a level of :correct answer brand your answer brand multiple choice multiple answer question the basic levels of organisational buyers are :correct answer purchaser , initiator your answer purchaser , initiator , gatekeeper , buyer multiple choice single answer question the average rural household spend on consumables (excluding food grains, milk, vegetables) in rs is :correct answer 215 your answer 275 multiple choice single answer question attitudes mean a learned orientation towards an object that provides a tendency to respond :correct answer favorably or unfavorably your answer clearly or abruptly select the blank question correct answer your answer
________ involvement may not always lead to a complex decision making. high low
match the following question correct answer types of data
your answer non-government publication primary and secondary
non routine problem
government publication non routine
reports by federation of indian chambers of commerce non-government publication problem
multiple choice single answer question it is the period when customer starts using the product/service to meet his specific needs :correct answer after sales your answer during sales true/false question individuals belonging to elite professions as civil services, business executives etc. are accorded same level of status as of ordinary graduates. correct answer false your answer false multiple choice multiple answer
brand loyalty should have which components? behavioural , attitudnal behavioural , attitudnal , primary stimuli , secondary stimuli
________ consumption behaviour lies in between materialistic and addictive behaviour. fixated egoistic
your answer no customer complaints handling image, quality etc of company
feedbackservice oriented industries customer benefits and experience of service customer orientation maximum customer delightmaximum customer delight
multiple choice multiple answer question critical information required at ' after sales' level to enhance consumer satisfaction are :correct answer repair and maintenance , consumer follow up your answer prompt redressal , repair and maintenance , consumer follow up , courteous and attentive service true/false question perceptual vigilance helps consumers to collect more information on products about their benefits before purchase. correct answer true your answer false true/false question correct answer your answer
agriculture is mainly subsistence oriented. true false
multiple choice single answer question who wrote this" consumerism is shame of the total marketing concept "? correct answer peter drucker your answer peter drucker multiple choice single answer question customer expectation built up from a particular class of product is at which level? correct answer category your answer category multiple choice single answer question the ability of consumers to detect the variations in sensory elements is determined by :correct answer threshold level your answer limen multiple choice single answer question a brand evaluation that is an outcome of various factors and which creates a positive or negative attitude about the product is :correct answer one dimensional your answer uniform in nature multiple choice single answer question these are temporary settings that occur in the environment at a specific time and place :correct answer situational influences your answer enduring involvement
list of attempted questions and answers multiple choice multiple answer question roles of attitudes in developing marketing strategies are :correct answer develop promo strategies , to define segments , develop new products your answer to define segments , develop new products , develop promo strategies , beat the competition multiple choice single answer question this model refers to the actual buying process & product and company factors affect the process of buying :correct answer characteristics of product and organisation your answer situation variables select the blank question correct answer your answer
lack of customer ________ leads to extinction of brand. satisfaction delight
multiple choice multiple answer question states with poor unemployment level are :correct answer bihar , west bengal your answer andhra pradesh , gujarat , bihar , west bengal multiple choice multiple answer question unforeseen factors that can affect supplies/purchase are :correct answer labour , cash flow , bankruptcy your answer labour , cash flow , bankruptcy , technical problem multiple choice single answer question what is also known as subliminal perception? correct answer absolute threshold your answer limen multiple choice multiple answer question various statutory regulations enforced by government are :correct answer mrtp act , 1969 , essential commodities act, 1955 , drugs control act , 1950 your answer mrtp act , 1969 , essential commodities act, 1955 , consumer protection act , drugs control act , 1950 true/false question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer
organisational buyers totally depend on consumer demands. true false
more members will be involved in decision making if the problem is an extentive one. true false
________ gradually leads to brand loyalty. habit motives
multiple choice single answer question the salt brand maximum used in india is :correct answer tata your answer tata multiple choice multiple answer question company specific problems highlighted in sheth model are :correct answer degree of centralisation , organisational orientation , organisation size your answer degree of centralisation , degree of decentralisation , organisational orientation ,
organisation size multiple choice single answer question which type of involvement indicates an on-going interest in the product category? correct answer enduring involvement your answer high involvement multiple choice single answer question it is a method of collecting past and current data by recording information :correct answer observation survey your answer questionnaire method multiple choice multiple answer question consumption rituals are series of symbolic behaviour that :correct answer occur in sequence , are repeated frequently your answer occur in sequence , are repeated frequently , resemble religious rituals , induce god fearing sentiments select the blank question correct answer your answer true/false question correct answer your answer select the blank question correct answer your answer
attitudes with________ of involvement are relatively easier to change. low level medium level
attitude towards a brand is more easier to change than belief about that brand. false false
members of the same social class show ________ lifestyles. similar dissimilar
multiple choice single answer question which model is also known as systems model? correct answer nicosia your answer blackwell select the blank question correct answer your answer
________ has a symbolic meaning tied to consumer values. product price
multiple choice single answer question when individual deliberately searches for information about product before purchase, it is called :correct answer intentional learning your answer unintentional learning select the blank question correct answer your answer
multiple choice multiple answer question various purchase situations can be :correct answer in-store , gift-giving , unanticipated purchase your answer adhoc , in-store , gift-giving , unanticipated purchase true/false question the unit in which secondary data are expressed may not be the same as is required in the research project. correct answer true your answer false
multiple choice single answer question which model concentrates on the purchasing process? correct answer sheth your answer blackwell multiple choice single answer question the first step in creating good consumer research is to :correct answer define the problem your answer state the limitations multiple choice multiple answer question factors affecting organisational buying behaviour :correct answer environmental , organisational , inter personal your answer environmental , organisational , intra personal , inter personal multiple choice single answer question it is the systematic collection and analysis of consumer information for the purpose of effective decision making :correct answer consumer research your answer consumer perception select the blank question correct answer your answer
match the following question correct answer feel
your answer cosmetics and food products
paper products, fabrics
red colour blue colour smell
warm and sensualstatus and authority cool and friendly warm and sensual aggressive and unfriendly
cosmetics and food products
organisational buyers do not have a uniform demand. true false
multiple choice single answer question persons with high authority are accorded :correct answer high status in the society your answer medium status in the society multiple choice single answer question what is 'conative' component of decision making? correct answer purchase decision your answer feedback true/false question correct answer your answer
consumer has a right to voice grievances or suggestions. true false
multiple choice single answer question it constitutes the moral factor of personality :correct answer ego your answer ego
true/false question correct answer your answer select the blank question correct answer your answer true/false question correct answer your answer true/false question that product. correct answer your answer
use of primary data saves more time as compared to secondary data. false false
higher the value of purchase, lengthy is the negotiation process. true false
your answer id
intuitive thinking least price conscious aggression, hunger, sex id
optimum stimulation level own decision maker dogmatism own decision maker
multiple choice multiple answer question in depth interviewing tech of consumer research is known for :correct answer informal approach , appropriate questions , identify record subtle reaction your answer informal approach , appropriate questions , identify record subtle reaction , discover hidden motivation select the blank question and familarity. correct answer your answer
________ is the consumer's adaptation to an advertisement over a time due to boredom ad wearout ad adopt
multiple choice single answer question in ebm model, which search is required if enough information is available in the memory? correct answer internal your answer extensive multiple choice multiple answer question the essential components towards completing the act of purchase include :correct answer awareness of product , desire to buy , feasibility of purchase your answer awareness of product , desire to buy , feasibility of purchase , group purchasing multiple choice multiple answer question characteristics of learning process are :correct answer change in behaviour, temporary or permanent , continuously evolves , change in behaviour based on experience your answer change in behaviour, temporary or permanent , continuously evolves , no change in behaviour , change in behaviour based on experience multiple choice multiple answer question which are the varoius types of risks? correct answer financial risk , psychological risk , physical risk your answer financial risk , physiological risk , psychological risk , physical risk
multiple choice single answer question factor of convenience in purchasing :correct answer is very important your answer is not considered at all list of attempted questions and answers true/false question correct answer your answer true/false question correct answer your answer
multiple choice single answer question buying process involves the following :correct answer users, influence and buyer your answer users, influence and buyer select the blank question correct answer your answer
multiple choice single answer question characteristics of vertical market :correct answer high risk for seller your answer high risk for seller multiple choice multiple answer question individuals are strong in which activities while gathering information? correct answer sensation , intuition your answer sensation , intuition multiple choice single answer question the managerial approach in consumer behavior :correct answer is micro level & cognitive in nature your answer is micro level & cognitive in nature true/false question correct answer your answer
multiple choice multiple answer question response depends upon :correct answer drive , motive , cues your answer drive , motive , cues multiple choice multiple answer question characteristics of rural market in relation to marketing stimuli are :correct answer low product exposure , low brand awareness your answer low product exposure , low brand awareness multiple choice multiple answer question disadvantages of observation survey is :correct answer slow and expensive , interpretation , less bias your answer slow and expensive , interpretation , less bias select the blank question
the success of consumer research depends upon the cooperation of ________.
public public
multiple choice multiple answer question characteristics of ebm model are :correct answer coherent , flexible your answer coherent , flexible multiple choice single answer question it is the source of strong inborn drives and urges :correct answer id your answer id multiple choice single answer question tyre manufacturers belong to which market? correct answer vertical your answer vertical select the blank question perception of a stimulus below the conscious level is called ________. correct answer absolute threshold your answer absolute threshold true/false question correct answer your answer
multiple choice multiple answer question two excellent examples that can show that products are means of sharing experience are :correct answer food & drinks on social occasions , flowers for happy/ sad events your answer food & drinks on social occasions , flowers for happy/ sad events true/false question correct answer your answer
select the blank question ________ are interested in knowing the feedback of consumers. correct answer marketers your answer marketers multiple choice single answer question pulse polio movement conducted by govt. of india through media advertisement is based on advertisement by :correct answer influential personalities your answer influential personalities true/false question correct answer your answer
multiple choice single answer question the first major reason for the companies to think differently in eighties correct answer increasing competition your answer increasing competition multiple choice multiple answer question enculturation takes place through a process of instilling values from key institutions like :correct answer the family & school , religious institutions your answer the family & school , religious institutions select the blank question
in organisational buying, formal buying is represented by an official and formal ________ .
correct answer purchase order your answer purchase order match the following question correct answer your answer ideal self image how they would like to see themselves how they would like to see themselves
optimum stimulation level is more than present status restless restless optimum stimulation level is equal to present living status optimum stimualtion level is less than the present status satisfied satisfied relief seeking relief seeking
feedbackservice oriented industries service oriented industries customer orientation maximum customer delightmaximum customer delight
multiple choice single answer question attitudes mean a learned orientation towards an object that provides a tendency to respond :correct answer favorably or unfavorably your answer favorably or unfavorably select the blank question ________ leads to habitual purchasing behaviour if the consumer is satisfied with the brand over a period of time. correct answer learning your answer learning
multiple choice single answer question name the primary need of human being :correct answer medicine your answer medicine multiple choice single answer question it is a practice by marketers to indulge in temporary sales at prices below cost. what is it called? correct answer predatory pricing your answer predatory pricing multiple choice multiple answer question the degree measure of attitude by any person towards any object / situation is :correct answer how much he likes it , how much he dislikes it your answer how much he likes it , how much he dislikes it multiple choice single answer question a brand evaluation that is an outcome of various factors and which creates a positive or negative attitude about the product is :correct answer one dimensional your answer one dimensional select the blank question correct answer your answer
a consumer is likely to be more involved with a product when the product is ________. expensive expensive
multiple choice multiple answer question theories based on the principle of perceptual equilibrium are :correct answer social judgement theory , heider's balance theory , cognitive dissonance theory your answer social judgement theory , heider's balance theory , cognitive dissonance theory multiple choice single answer question which type of involvement indicates an on-going interest in the product category? correct answer enduring involvement your answer enduring involvement multiple choice multiple answer question various purchase situations can be :correct answer in-store , gift-giving , unanticipated purchase your answer in-store , gift-giving , unanticipated purchase true/false question correct answer your answer true/false question correct answer your answer
organisational buyers totally depend on consumer demands. true true feedback is a very critical element for service oriented industries. true true
multiple choice single answer question who wrote this" consumerism is shame of the total marketing concept "? correct answer peter drucker your answer peter drucker multiple choice single answer question in the early seventies companies maximized profits through :correct answer mass production your answer mass production select the blank question the ego defensive function of attitude explains how attitudes ________ the ego from anxieties & threats. correct answer protects your answer protects select the blank question correct answer your answer select the blank question correct answer your answer true/false question correct answer your answer
the behaviourist theory gives little emphasis on consumer ________. attitude attitude ________ data has the possibility of becoming outdated. secondary secondary
true/false question the rank of india among other countries in the world has gone down in terms of poverty, unemployment and level of development after independence. correct answer false your answer false

Consumer Behaviour

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Consumer Behaviour

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consumer behaviour assgn select the blank question in organisational buying, formal buying is represented by an official and formal

land reforms are largely failure in india. true true

consumption of goods that promote beauty promotes technology

involve in social activity

involve in social activity

agriculture is mainly subsistence oriented. true true

consumer has a right to voice grievances or suggestions. true true

your answer least price conscious

intuitive thinking least price conscious aggression, hunger, sex id id

sensing-thinking type personality

own decision maker

own decision maker

sensitive thinking short term consideration

short term consideration

________ gradually leads to brand loyalty. habit habit

________ has a symbolic meaning tied to consumer values. product product

________ is defined as repetitive behaviour in absence of evaluation of alternative habit habit

select the blank question correct answer your answer

consumer has a right to get redressal of ________. grievances grievances

match the following question correct answer

your answer government

new product launch survey research

non routine problem

your answer true/false question research. correct answer your answer

lack of customer ________ leads to extinction of brand.

correct answer your answer

correct answer your answer

division of members of society division of members of society

the defense mechanism works at the conscious state. false true

image, quality etc of company

no customer complaints handling

true/false question correct answer your answer

land reforms are largely failure in india. true true

which level ? correct answer your answer

________ gradually leads to brand loyalty. habit habit

cultural values are dynamic in nature. true false

________ leads to either satisfaction or dissatisfaction to the consumer. discrepancy discrepancy

minority group consumers tend to be more barnd loyal. true true

statutory regulation full time forcing

variation of tie-up sales

employment growth in agriculture is as low as ________ %. 0.01 0.02

land reforms are largely failure in india. true true

industrial growth in rural india has ________. slowed down improved

your answer social responsibility consumer protection act, 1986

measure to protect consumer rights trade marks and

match the following question correct answer

intuitive thinking least price conscious aggression, hunger, sex id

dogmatism own decision maker own decision maker

sensing-thinking type personality

sensitive thinking short term consideration

optimum stimulation level

lack of customer ________ leads to extinction of brand. satisfaction discrepancy

consumer has a right to voice grievances or suggestions. true true

correct answer your answer

consumption of goods that promote beauty promotes technology

is type of standard consumption

involve in social activity

involve in social activity

select the blank question correct answer your answer

________ data has the possibility of becoming outdated. secondary primary

multiple choice multiple answer

question correct answer your answer

cultural values are dynamic in nature. true true

consumer has a right to voice grievances or suggestions. true true