A Summer Training Project Report On

CUSTOMER AWARENESS REGARDING VARIOUS DEPOSIT SCHEMES

Undergone at

In Partial Fulfillment of the Requirements of the Degree of MASTER OF BUSINESS ADMINISTRATION SESSION 2007-2009 SUBMITTED TO Mrs. Priyanka Gupta Under Guidance of: Mr. Nipun Kumar (Sales Manager) SUBMITTED BY Varun Kalia MBA-3rd Sem Roll No: 0721570053

Shree Ganpati Institute of Technology, Ghaziabad

(Affiliated to U.P.T.U. Lucknow)
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DECLARTION

I hereby certify that the work embodied in the project Customer awareness regarding various deposit schemes was done by me under the able supervision of Mr. Nipun Kumar (Sales Manager), HDFC bank Ynr. This project is done for the partial fulfillment of Degree of Master of Business Administration program of Uttar Pradesh Technical University, Lucknow from Shree Ganpati Institute of Technology, Ghaziabad. I have not submitted this report to any other institute or University.

Varun Kalia

ACKNOWLEDGEMENT
My sincere thanks are due to all the contributors without whose efforts this project would not have been completed. No task of this nature is a single person effort, so I am very thankful to Mr. Nipun Kumar (Sales Manager) HDFC BANK, YNR for providing me the opportunity to undergo my summer internship in their Branch. I owe my big thank to Mr.Sandeep Bhatia (Team Leader) Mr.kamal khetarpal (Personal Banker) and Mr.Vivek Aggarwal (Personal Banker) Under whose guidance I successfully completed my Summer Training Project. Their unfailing interest and support gave a new dimension to my work. They made it possible to collect abundance of material, the relevant portion of which is quoted in this project I also express my gratitude to the all respondents for their proper responses and cooperation during my Summer Training project I would like to extend my thanks to my all friends for their valuable suggestion and cooperation at various stages during my project. Varun Kalia

PREFACE
MBA Students of U.P.T.U. are required to undergo summer project

practical training as an integral part of curriculum .to accomplish this project as customer awareness regarding various products offered by HDFC BANK there is need to become familiar with the project. It can be possible through theoretical inputs as well as practical exposure in which my practical knowledge is helpful acquired at the college as well as practicing those concepts in bank. I have also done a survey from various respondents to know there views about bank projects. By which collected information will be helpful to solve queries as well as to predict bank image in future.

INDEX
INTRODUCTION TO HDFC BANK INTRODUCTION BOARD OF DIRECTORS HIGH LIGHTS INNOVATIVE SERVICES HDFC PRODUCT RANGE OBJECTIVES OF THE STUDY RESEARCH METHODOLOGY ANALYSIS AND INTER PRETATIONS FINDINGS LIMITATIONS CONCLUSION SUGGESTIONS BIBLIOGRAPHY QUESTIONNAIRE 2 8 10 13 24 52 53 56 68 69 70 71 72 73

HDFC BANK
WE UNDERSTAND YOUR WORLD

We Understand Your World COMPANY PROFILE INTRODUCTION

HDFC Bank Limited, India

HDFC bank was incorporated in august 1994 in tha name of HDFC bank limited with its registered office in Mumbai, India. The bank commenced operations as a scheduled Commercial banks in Januaray 1995. The Housing Development Finance Corporation Limited was among the first two receive and in principal approval from the RBI to set up a bank in the private sector as a part f tye RBI liberalization of the Indian banking industries in 1994. Headquarter in Mumbai, HDFC bank has a network of over 531 branches spread over 220 cities across India. All branches are linked on an online real time basis. Customers in over 120 locations are serviced through telephone banking. Te bank also ajas a network about 1054 networks ATMs across the cities. HDFCs bank ATM network can be accessed from all domestic and International Visas / Master card , Visa electrol /Maestro , Plus/ Cirrus and American Express credit/ charge card holders. The housing development corporations limited HDFC was amongst the first to receive an In Principle approval from the RBI to set up a bank in the private sector as part of the RBI liberalization of the Indian Banking industry in 1994.The bank was incorporated in August 1994 in the name of HDFC bank limited with its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial banks in January 1995. PROMOTER. HDFCs is Indias premier housing Finance company and enjoys an Impeccable track record In India as well as in international markets. Since its inception in 1977, The corporation has maintained a consistent and healthy growth n its operations to remain the market leader in mortgages. Its
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outstanding loan portfolio covers well over a million dwelling units.HDFC has developed a significant expertise in real mortgage loand to different markets segments and also has a large corporate client base for its housing related credit facilities. With Its expertise in the financial markets, a strong market reputation large shareholder base and unique consumer franchise HDFC was ideally positioned to promote a bank in the Indian environment. SUBSIDIARIES In terms of the approval granted by the Government of India, the provisions contained under Section 212(1) of the Companies Act, 1956 shall not apply in respect of the Banks subsidiaries namely, HDFC Securities Limited (HSL) and HDB Financial Services Limited (HDBFSL).

BUSINESS FOCUS HDFC banks mission is to be a world class Indian bank. The obejective is to built sound customer franchises accros distinct businesses so as to be the preferred provider of banking services for target wholesale customer segments and to achieve healthy growth in profitability, consistent with the banks risk appetite. The bank is commited to maintain the highest level of ethical standards, professional Integrity, corporate governance and regulatory compliance. HDFC banks business philosophy is based on four core values- operational excellence, Customer focus, product leadership and People.

CAPITAL STRUCTURE The Authorized capital of HDFC bank is RS 450 crores(4.5 Billion). The paid up capital is Rs 3119 crores.(3.1 billion). The HDFC group holds 21.2 % of the banks equity and about 19.4% of the equity is held by the ADS depository (In respect of the banks American depository shares (ADS issue)).Roughly 31.3% of the equity is held by foreign institutional Investors and the bank has about 190000 share holders. The shares are listed on the
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stock Exchange , Mumbai and the National Stock Exchange .The banks American Depository Shares are listed on the New York Stock Exchange under the symbol HDB. TIMES BANK AMALGAMATION. In a milestone transaction in the Indian Banking Industry, Times Bank Limited (another new private sector bank promoted by Bennett , Coleman and corporation/ Times group) was merged with HDFC bank Ltd effective Feb 26, 2000. As per the scheme of Amalgamation approved by the share holders of both the banks and the Reserve Bank of India, share holders of Times Bank received 1 share of HDFC bank for every 5.75 shares Times Bank. The acquisition added a significant value to HDFC bank in the terms of increased branch network, expanded geographic reach, enhanced customer base, skilled man power and the opportunity to cross sell and leverage alternative delivery channels. DISTRIBUTION NETWORKS. HDFC bank is headquarterd in Mumbai. The bank at present has an enviable 3network of over 684 branches spread over 316 cities across India. All branches are linked on an online real time basis . Customers in over 120 locations are also serviced through Telephone banking. The banks expansion plans take into account the need to have a presence in all major industrial and commercial centres where its corporate customers are located as well as the need to build a strong retail customer base for both deposits and loan products. Being a clearing/ settlement Bank to various leading stock exchanges, The bank has branches in the centers where the NSE/BSE has a strong and active number base. The bank also has a network of over 1695 networked ATMs across these cities. Moreover all domestic and international VISAS /Master card, Visa electron/ Maestro, Plus/ Cirrus and American Express credit / Charge card holders can access HDFC banks ATM network.

3 TECHNOLOGY

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HDFC Bank operates in a highly automated environment in terms of information technology and communication systems. All the banks branches have online connectivity, which enables the bank to offer speedy funds transfer facility to it customers. Multibranch access is also provided to its retail customers through the branch network and Automated Teller Machine (ATMs). The bank has made substantial efforts and investments in acquiring the best technology available internationally, to build the infrastructure for a world class bank. In terms of software the corporate banking business supported by Flexcube , while the retail banking business by Finware, both from i- flex solutions ltd. This systems are opened, scaleable and web enabled . The bank has prioritized its engagement in technology and the internet as one of its key goals and has already made significant progress in web enabling its core businesses. In each of its businesses the bank has succeed in leveraging its market position, expertise and technology to create a competitive advantage and build market share. MANAGEMENT Mr. Jagdish Kapoor took over as the bank chairman in July 2001. Prior to this, Mr. Kapoor was a Deputy Governor the Reserve Bank of India The Managing Director, Mr. Aditya Puri has been a professional banker for over 25 years and before joining HDFC bank in 1994 were headings Citibank operations in Malaysia The banks board of directors is composed of eminent individuals with a wealth of experience in public policy, administration, industry and commercial banking. Senior executive representing HDFC are also on the board.

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AWARDS AND RECOGNITIONS (FOR YEAR 2006-2008) The Asian banker achievement award: MD ,Mr. Aditya Puri ,won the Asian banker leadership achievement award for India in 2007 Global HR excellence awards: Award for institution building and most innovative HR practices award in 2007 Business today award: Best bank in India in 2006 Business world award: Best listed bank in India in2006. Euro money awards: Best bank in India in 2006 Forbes magazine award One of the Asia pacifics best companies in 2006. The asset magazines triple A country awards: Best domestic bank in India in 2006

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Asia money award: Best local cash management bank in large and medium segments in 2006.

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BOARD OF DIRECTORS

Mr. Jagdish Kapoor Mr. Aditya Puri Mr. Keki M. Mistry Mrs. Ashim Samanta Mr.Vineet Jain Mrs. Renu Karnad Mr.Arvind Pande Mr.C.M Vasudev Mr. Gautam Divan Dr. Pandit palande

Chairman Managing director

Vice president and company secretary Mr. Sanjay Dongra

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Auditor M/S Haribhakti & Co. (Chartered Accountant) Registered office HDFC Bank house Senapati Bapat marg Lower Parel (Mumbai400013) Tel no: 56521000 Fax no. 24960739 Web site: www.hdfcbank.com

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HIGH LIGHTS

BRANCHES

YEAR 2006 2007 2008

BRANCHES 467 535 684

2500 2000 branches 1500 1000 500 0 1 2 year 3

year branches

ATMS
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YEAR 2006 2007 2008

NOS 1147 1323 1605

2500 2000 1500 1000 500 0 1 2 year 3

ATMS

year ATMS

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CITIES

YEAR 2006 2007 2008

NOS 211 228 316

2500 2000 1500 1000 500 0 1 2 year 3

cities

year cities

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INNOVATIVE SERVICES

NETBANKING: Net Banking is HDFC Bank's Internet Banking service. Providing up-to-thesecond account information, Net Banking lets you manage your account from the comfort of your mouse - anytime, anywhere ATM 24 HOUR BANKING: 24-hour access to cash - Withdraw up to Rs.10, 000/- per day on your ATM Card and up to Rs. 15,000 on your Debit Card. The fast cash option saves your time by providing the cash in denomination of Rs.500/-. View Account Balances & Mini-statements - Get details of the last 9 transactions on your account with the mini-statement, along with your balance. Order a Cheque Book / Account Statement Transfer Funds between accounts - You can also transfer money from one of your accounts to another. Both accounts must be linked to your ATM Card and Customer ID. A maximum of 5 saving and 5 Current Accounts can be linked. Change your PIN - You can conveniently change your PIN (given at the time of opening your account) whenever you wish.

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 Deposit cash or cheques - You can deposit cash or cheques into your account and the ATM will immediately print a receipt for the same. Learn about all our other products - Simply select a product and all the information you require will be displayed on the screen.

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INSTA ALERT:
You can get regular updates on your bank accounts on your mobile phone or e-mail id. With insta alert facility on any or all of the following alerts: Debit transactions greater than Rs. 5,000/ Rs.10, 000/ Rs. 20,000/Rs. 50,000 Credit in account greater than Rs. 5,000/ Rs.10, 000/ Rs. 20,000/Rs. 50,000 Account Balance below Rs. 5,000/ Rs.10, 000/ Rs. 20,000/Rs. 50,000 Weekly account balance Salary Credits*

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MOBILE BANKING: Hdfcs Mobile Banking service provides a host of features at your finger-tips through SMS: Get your balance details Obtain your last 3 transaction details Request a cheque book Stop a cheque payment Enquire cheque status Request an account statement Get Fixed Deposit details Pay your bills* How does it work? Mobile Banking works through a set of text messages (SMS). All you need to do is to type in the specified code for the transaction as a text message and send it to 676712. You will receive the response in the form of a text message on your mobile phone screen within a few seconds.

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PHONE BANKING: When you dial in to Phone Banking, a voice prompt will guide you through the various transactions. You may also talk to a Phone Banker, who will provide you with the required assistance. Features and benefits: Check your account balance - Get up-to-the-second details of your Savings or Current Accounts and your Fixed Deposits. You can also get the details of the last 5 transactions on your account, or have a mini statement of last 9 transactions faxed across to you. Enquire on the cheque status - You can use Phone Banking to check on the status of cheques issued or deposited from anywhere in India. Order a Cheque Book / Account Statement - Just call Phone Banking and get your Cheque Book or latest Account Statement delivered at your doorstep. Stop Payment - Stop payment of a single cheque or a series of cheques, 24 hours a day. Loan Related queries - Get details of the outstanding loan amount, enquire about your loan account, request for an interest certificate and repayment schedule, etc. Just call Phone Banking in your city and dial 4 to speak to our Phone Banker Open a Fixed deposit or Enquire on your Fixed deposits / TDS*# Talk to our Phone Banker to easily open a Fixed Deposit over the phone, by simply authorizing a transfer of funds from your Savings Account.

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 Transfer Funds between accounts*# - You can also transfer money from one of your accounts to another. Both accounts must be linked to your Customer ID. You can transfer amounts upto Rs 1 Lac in a single day. Pay your bills - Pay your cellular, telephone, electricity and HDFC Bank Credit Card bills through Phone Banking using Bill Pay, a comprehensive bill payments solution Report loss of your ATM / Debit Card / ForexPlus Card - If your ATM / Debit / ForexPlus Card is lost, call any Phone Banking number to deactivate your card(s). Learn about all our other products - Get details on HDFC Bank products & services by talking to our Phone Banker. Enquire about latest Interest / Exchange rates - Get latest Interest rates on Deposits and Foreign Exchange rates by talking to our Phone Banker. Request a Demand Draft / Manager's Cheque #** - Call Phone Banking and get a Demand Draft / Manager's Cheque delivered to your doorstep.

BILL PAY : Now, you have the luxury of paying your telephone, electricity and mobile phone bills at your convenience through the Internet, ATMs, your mobile phone or telephone - using Bill Pay, a comprehensive bill payments solution. You can check the bill amount before you make any payments ensuring you always pay the right amount. Bill Pay has made all your bill payments easy.
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Features:
Convenience at its best - No queuing up at collection centres or

writing cheques any more!

A variety of payment modes available - ATMs, Net Banking, and

Mobile Banking Payments can be made right up to the due date. Check your bill amount before you make any payments - ensuring you pay the exact amount you wish to. Receive discount from specific billers on payments made through Bill Pay. Discounts will be provided in the next month's bills. SAFE DEPOSIT LOCKERS: Everybody needs a safe place to keep their valuables. To cater to this need, Hdfc bank offers you Safe Deposit Lockers at select branches. They are available in a variety of sizes to suit your needs. SWEEP IN FACILITY: If you wish to take overdrafts, and still take advantage of your fixed deposit. Then you need is a Sweep-In Facility on your savings account. Link your Fixed Deposit to your Savings or Current Account and use it to fall back on in case of emergencies. A deficit in your Savings or Current Account is taken care of by using up an exact value from your Fixed Deposit. Since deposits are broken down in units of Re 1/-, you will lose interest only for the actual amount that has been withdrawn.

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Features and benefits: Choose between a Savings Account or Current Account to link to your Fixed Deposit. Earn higher interest on the money till it is swept-in, while the remaining Fixed Deposit continues to earn you interest. Only an exact amount required to make up for the deficit in the Savings account is withdrawn from your Fixed Deposit (units of Re. 1/-) thereby minimizing interest loss. Multiple deposits can be linked to the Savings account. Flexibility in altering the period of deposit, maturity and payment instructions, principal amount and rollover mode.
You can avail of both, a Supersaver Facility as well as a Sweep-In

Facility if you have linked your deposits to a Savings Facility. Senior citizens enjoy a higher rate of interest on their Fixed Deposits. Avail an International Debit card and a free cheque book on your Sweep-in Savings account. SUPER SAVER FACILITY: Enjoy a high rate of interest along with the liquidity of a Savings Account by opting for a Super Saver Facility on your savings account. Avail of an overdraft facility of up to 75% of the value of your Fixed Deposit.

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EASY SHOP INTERNATIONAL DEBIT CARD :

Your HDFC Bank Easy Shop International Debit Card brings to you a world of convenience. Features and benefits: Daily Limits: Rs. 15000 at ATMs for Withdrawal and Rs. 25000 at merchant establishments for shopping. Access your bank account at over 8, 00,000 Visa/Maestro/Cirrus ATMs in India and abroad. 0% petrol surcharge at select BPCL Petrol pumps*: As a Debit Card holder, any surcharge levied on your Card at select BPCL petrol pumps would be reversed in the subsequent month. Shop at more than 3, 50,000 outlets in India and 13 million worldwide. The amount is debited directly to your account.
Use your card overseas. Your account is debited in Rupees regardless

of the currency in which you spend. You can get an Alert on your mobile phone or email for every purchase transaction done using your Debit Card at a merchant outlet!! All you need to do is register for Insta Alerts
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 Worldwide assistance from Visa and MasterCard on your card.

INTER NATIONAL CREDIT CARDS:

SILVER CREDIT CARD:

Features:
All-purpose credit card

The HDFC Bank Silver Credit Card can be used for all your requirements, be it shopping, eating out, holidaying, fuelling up your vehicle, railway ticket reservations - just about any financial requirement, planned or on impulse
Earn while you spend

With us, money spent is money earned. For every Rs. 150 you spend, you earn 1 reward points. You can redeem these accumulated points for exciting gifts and offers from our exclusive rewards program.
Add on cards

Get up to 3 add-on cards for your spouse, parents, siblings (own brother/sister), son and/or daughter (over 18 years) and allow them to

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enjoy the many benefits of the HDFC Bank International Silver Credit Card
Zero liability on lost card

In case your credit card gets lost, report it immediately to our 24-hour call centre. After you do this, you carry zero liability on any fraudulent transactions on your card.
Widely accepted

Accepted at over 110,000 merchant establishments across India and Nepal and close to 18 million merchant establishments around the world. GOLD CREDIT CARD:

Features:
Up to 5% cash back on air ticketing

5% Cash back on domestic air transactions above Rs.10,000 through domestic airline websites (2.5% on transactions below
5% cash back on train ticketing

Get 5% cash back on railway tickets purchased with your HDFC Bank Gold Credit Card at the Indian Railways website www.irctc.co.in.
Discounts on hotel tariff

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A whopping 50% discount on hotel stays across India and abroad, through complimentary Silver Benefit membership to the International Business Traveller's Club.

HDFC PRODUCT RANGE

SAVING ACCOUNT

Types of Savings Account

1. Regular saving account 2. Saving plus account 3. Saving max account 4. No frills account 5. Kids advantage account 6. Senior citizen account

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REGULAR SAVINGS ACCOUNT:

An easy-to-operate savings account that allows you to issue cheques, draw Demand Drafts and withdraw cash Wide network of branches and over thousand ATMs to meet all your banking needs no matter where you are located. needs no matter where you are located. Bank conveniently with facilities like Net Banking and Mobile Banking- check your account balance, pay utility bills or stop cheque payment, through SMS
Never overspend- Shop using your International Debit Card that

reflects the actual balance in your savings account. Personalized cheques with your name printed on each cheque leaf for enhanced security.
Take advantage of Bill Pay, an instant solution to all your frequent

utility bill payments. Instruct for payment over the phone or through the Internet.
Avail of facilities like Safe Deposit Locker, Sweep-In and Super

Saver facility on your account.

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 3 Free transactions on SBI/Andhra Bank ATMs per month. Free Payable-at-Par chequebook, without any usage charges upto a limit of Rs.50, 000/- per month. Free Insta Alerts for all account holders for lifetime of the account. Free Email Statement facility.

KIDS ADVANTAGE ACCOUNT:

You can start saving for your child today and secure his/her future. Open a Savings Account and transfer money every month into his/her Kids Advantage Account. Features: Amounts in excess of Rs. 5,000/- over and above a balance of Rs. 10,000/- gets converted into Fixed Deposits for a specified period in your child's name. Free International Debit Card for your child (above 7 years of age) with a maximum drawing capability of Rs. 2,500/- per day

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 Free Education Insurance cover of up to Rs. 1, 00,000/- for your child with every Kids Advantage Account. Net Banking facility to monitor both, your Savings Account as well as your Kids Advantage Account Free Funds Transfer between your Savings Account and your Kids Advantage Account. Free Insta Alerts for all account holders for lifetime of the account. Free Email Statement facility. SAVING PLUS ACCOUNT:

All you have to do is maintain an Average Quarterly Balance of Rs. 10,000/and experience the benefits as mentioned below: Wide network of branches and over thousand ATMs to meet all your banking needs no matter where you are located. 2 Free transactions on SBI/Andhra Bank ATMs per month 3 Free transactions on any other Bank's ATM per month. Free international debit card for or all account holders for life time of the account. 25%-off on the Locker rental for the 1st year (only). Free Email Statement facility.
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 Special relationship discount on purchase of Gold Bars Free Payable at Par (PAP) chequebook without any usage charges upto a limit of 50,000 per month.*

SAVING MAX ACCOUNT:

By maintaining an average quarterly balance of just Rs. 25,000/- you get a host of premium services from HDFC Bank absolutely free*. Feature and benefit: Free unlimited transactions: Cash withdrawal and balance enquiry, at all HDFC Bank ATMs & on any other Bank's ATM using your HDFC Bank Debit Card. Free Debit Card for primary account holder for lifetime of the account. Gold Debit Card for other account holders at Rs 250/- p.a. Free Payable-at-Par (PAP) chequebook, without any usage charges upto a limit of 1 lac per month. Free Demand Drafts on HDFC Bank locations, upto a limit of 50,000/- per day at home branch.

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 Self/Third Party Cash Deposit/Withdrawal at non-home branches, upto Rs 50,000/- per day free. Above Rs 50,000 a charge of Rs 2.90 per thousand on the full amount would be applicable. 50% off on the Locker rental for the 1st year only. Free Email Statement facility. NO FRILL ACCOUNT.

In an effort to make banking simpler and more accessible for our customers, we have introduced the NO Frills savings account, which offers you all the basic banking facilities. You can alos avail the facilities like NET Banking, Mobile Banking free of cost. All this in a zero Initial Pay-in and a zero Balance account. Features and Benefits. Access a wide network of Branches and over a thousand ATMs Across the country to meet all your banking needs. Bank conveniently with facilities like Free net banking and mobile banking. Use the free electronic Funds transfer EFT facility to transfer funds from your HDFC bank account to an account in another bank at the locations as specified by RBI. Enjoy free IVR based phone banking. Get free Quartely Account statements. Access your account through a free ATM card.
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 Enjoy free cash deposits at Branch/ATM. 9 free cash withdrawls per quartes at branch and HDFC Bank ATMs. International Debit card available only on request at the branch @Rs 10/.p.a for each applicant.

SENIOR CITIZEN ACCOUNT

Designed to meet the needs of Senior Citizen, especially their independence! AS the parents , they brought us up, teachers they guided us, its time we show them that we care. This is Banks endeavour to make all Senior Citizens truly privilidged and give them the honour that they deserve. Eligibility Residents individual in the age group of 60 years and above 1st applicant should be a Senior Citizen to be eligible to open this account Features and Benefits Easy shop international Debit card (free for life for Ist applicant) Transaction limit on the Debit card (per day limit) ATM-25000 and POS-Rs 25000)

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 Womens Advantage Debit card (free for life for first applicant Account statements (monthly free) PAP Usage Charges ( through clearing only, free upto 50000 pm and rs 1/- per 1000 above Rs 50000 for the entire amount). DD/Mc charges (Special slabs for Senior Citizen as per the service charges and fees brochure. Third party cash deposits / withdrawals at non- home branch(upto 50000 per day free , above Rs 50000 , Rs 2.90/- per 1000. Free transaction on other Bank ATM( 3 free cash withdrawals per month on any other bank ATM Bill pay(Rs 100 per annum) Phone/net/mobile banking/insta alerts( free). Accidental Hospitalisation Cover(free cover of Rs 50000 /- per annum) Hospital cash facility(Daily cash allowance of Rs 500 per day upto 15 days per year) once a year). Forex transactions. Special pricing on new Demat. Special pricing on new HSL account.

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SALARY ACCOUNT

There are basically two types of accounts as follows Regular Salary account Premium Salary account
Regular Salary Account Features and Benefits No minim balance required. Interest at the applicable saving account rate. Free international Debit card with ATM cash withdrawl limit of up to Rs 15000 and Rs 25000 (non cash) at shopping avenues. Free insurance of Demand Drafts up to Rs 25000 per instrument , payable at branches within HDFC banking network. Free Net banking , Phone banking, Mobile banking.
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 Free Sweep-in facility. Free inter- city/ branch banking. Safe deposit Lockers(subject to availability). Free payable at par cheque book. Preferential rates on loan products offered by the bank. Preferential rates on forex transactions. Bill pay facility. Free insta alert facility. Free Passbook facility available at home branch for account holders(individuals).

Premium Salary Account

A power packed account for successful salaried professionals, the Premium Salary account comes with a free International Debit Card and add on Debit card for life, with the option of choosing between a Silver or Gold credit card at preferential rates.

Features and Benefits Free International Debit card and add on Debit card for life. Free Personal Insurance Accident cover up to Rs 200000/- on the debit card.
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 Free Debit card withdrawals max cash withdrawal at ATMs Rs 25000/- and Rs 50000(non cash) at shopping avenues. Preferential rates for Gold and silver credit cards. Free demand Drafts up to Rs 25000 per instrument, per instrument payable at branches within the HDFC banking network. Free Bill payable and insta alert facility. Free Payable at par cheque book. Free monthly account statements. Free Passbook facility available at home branch for account holders(individuals).

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CURRENT ACCOUNT:
INTRODUCTION: This type of account helps in daily transaction. When ever business requires money an account holder can deposit or withdrawal their cash from any branch according to their business needs and time. As the statement of HDFC bank ay that, we

understand your

world. To prove this statement HDFC bank provide four type of

current account which will suit any type of business needs. current account can be classified in four categories which are explained as

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below:

REGULAR CURRENT ACCOUNT:

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Regular Current Account requires you to maintain an average quarterly balance of only Rs. 10,000. Feature and benefit:
Convenient inter-city banking :

Deposit your local cheques in one branch of a city and have it credited to your account at a branch in another city or make payments across HDFC Bank locations using PAP cheque facility at a nominal rate Free payments and collections through NEFT Free RTGS collection. RTGS payment @ Rs.100/- per transaction Inter-city Account to accounts funds transfer between HDFC Bank accounts at a nominal charge of Rs.15/- per transactions
Free Demand Drafts (DD) above Rs.100,000/-. Demand drafts up to

Rs.50,000/- at flat cost of Rs.40/-. DDs above Rs.50,00/- & up to Rs.100,000/- at nominal cost of Rs.25/-.
Free Pay Order (PO) above Rs.100,000/-. Pay Order up to

Rs.50,000/- at flat cost of Rs.40/-. POs above Rs.50,000/- & up to Rs.100,000/- at nominal cost of Rs.25/-. Payable at par cheque book at nominal price.

CHARGES: Non-Maintenance Charges per quarter =Charge of Rs.750/per quarter, if AQB is less than Rs.10,000/ Cheque Book Charges (Issued by Bank) = payable at par charge Rs 2 per leaf.

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 Issue of Duplicate / Adhoc Statement =Rs. 100 at Branch or Phone banking Rs. 50 per statement through Phone banking, Net banking, ATM, Mobile banking. Mode of calculation of minimum average quarterly balance=Average of daily closing balances of each day spread over a period of three months. Remittance facility through own bank:
Demand Drafts (DD) payable HDFC Bank Locations

(Issued from any branch) / Duplicate DD=DD Amount Up to Rs. 50,000 charges / 40/- per DD, Above Rs. 50,000 and up to Rs. 100,000- Rs. 25/-, Above Rs. 100,000- Free Pay Orders (PO) on HDFC Bank Locations (Issued from Any Branch) / Duplicate PO=PO amount Up to Rs. 50,000 charges Rs. 40/- per PO, Above Rs. 50,000 and up to Rs. 100,000 Rs. 25/-, Above Rs. 100,000- Free DD/PO-Cancellation=Rs.50/- per instrument
RTGS Transactions/payment=Rs 100 per transaction

Account to Account Fund Transfer within HDFC Bank= Rs.15/- per transaction Payments & Collections at HDFC Bank Locations=Charges at Rs.1.50/1000, min Rs. 25 Remittance facility through other bank:

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 Issue of Demand Drafts (DD) / Duplicate DD (Correspondent tie-up)= Rs.2.00 per Rs.1000/- Minimum Rs.50/ DD-Cancellation =Rs.50/- per instrument Outstation cheque collection through own bank=Rs.2.50 per Rs.1000 for Cheques drawn on HDFC Bank Locations, min Rs. 50 per instrument. Stop Payment Charges Particular cheque=Rs.50/- (Rs.40/- through phone-banking, FREE through Net Banking)

Account Closure Up to 14 days=No Charge 15 days to 6 months=15 days to 6 months More than 6 months=No Charge

PREMIUM CURRENT ACCOUNT: Premium Current Account requires you to maintain an average quarterly balance of Rs. 25000. Feature and benefit:

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 Free anywhere collection & payment within HDFC Bank branch network (up to Rs.25 lacs per month, incremental amount to be charged @ Rs.1.50 per Rs.1,000/-, min Rs.25/ Free NEFT Transactions.
Free RTGS collection. RTGS payment @ Rs.100/- per

transaction. Inter-city Account to accounts funds transfer between HDFC Bank accounts at a nominal charge of Rs.15/- per transactions.
Free Demand Drafts (DD) above Rs.100,000/-. Demand drafts

up to Rs.50,000/- Rs.40/-. DDs above Rs.50,000/- & up to Rs.100,000/- Rs.25/- and can be issued from any HDFC Bank Branch
Free Pay Order (PO) above Rs.100, 000/-. Pay Order up to

Rs.50,000/- Rs.40/-. POs above Rs.50,00/- & up to Rs.100,000/- Rs.25/- and can be issued from any HDFC Bank Branch 100 "At Par" cheque leaves free per month Charges: Minimum Balance (Average Quarterly Balance)= Rs. 25,000/ Non-Maintenance Charges per quarter= Charge of Rs.900/- per quarter, if AQB is less than Rs.25,000/ Cheque Book Charges (Issued by Bank)= payable at par 100 cheque leaves Free per month. Charges Rs 2/per leaf beyond 100 leaves

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TRADE CURRENT ACCOUNT:

Trade Current Account requires you to maintain an average quarterly balance of Rs. 40,000. Feature and benefit:
Free Account to account funds transfer between HDFC Bank

accounts.
Free RTGS/NEFT Transactions Free up to 30 Demand Drafts (DD) and 30 p.o (pay order) per

month and can be issued from any HDFC Bank Branch.

Free anywhere collection & payment within HDFC Bank branch

network up to Rs.50 lacs per month.

200 "At Par" cheque leaves per free month.

Charges:

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 Minimum Balance (Average Quarterly Balance)= Rs. 40,000/ Non-Maintenance Charges per quarter= Charge of Rs.1,200/- per quarter, if AQB is less than Rs.40,000/ Cheque Book Charges (Issued by Bank)= payable at par 200 cheque leaves Free per month. Charges Rs 2/- per leaf beyond 200 leaves

PLUS CURRENT ACCOUNT:

Plus Current Account requires you to maintain an average quarterly balance of Rs. 100,000. Feature and benefit: Free Account to account funds transfer between HDFC Bank accounts Free payment and collection through RTGS. Free payment and collection using NEFT (through Net banking) Free up to 50 Demand Drafts per month and 50 pay order ( p.o) and can be issued from any HDFC Bank Branch Free anywhere collection & payment transactions (clearing) within HDFC Bank branch network up to Rs.100 lacs per month.
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 300 "At Par" cheque leaves free per month. Charges: Minimum Balance (Average Quarterly Balance)= Rs. 100,000/ No49-49a49n`enance Charges per quarter= Charge of Rs.6,000/- per quarter, if AQB is less than Rs.50,000/- and Charge of Rs.1,500/- per quarter, if AQB is less than Rs. 100,000/- but > = Rs. 50,000/ Cheque Book Charges (Issued by Bank) = payable at par 300 cheque leaves Free per month. Charges Rs 2/- per leaf beyond 300 leaves ELIGIBILITY: The following are eligible to operate a current account: Resident individuals Hindu undivided families Sole proprietorship firms. Partnership firms. Limited companies Trust accounts. Association/clubs/societies Foreign Institutional Investors. Foreign nationals residing in India.

FIXED DEPOSITS:

REGULAR FIXED DEPOSIT:

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You can invest your money in Fixed Deposit, if you believe in long-term investments and wish to earn higher interests on your savings. Get up to 9.00% on HDFC Bank Fixed Deposit with an additional 0.50% for Senior Citizens Feature and benefits: Time based rate of interest- longer periods of deposit accrue higher interests. Potential to earn compound interest by reinvesting the principal amount along with the interest earned during the period. Add to your Fixed Deposit. (Minimum add-ons of Rs. 5,000/-) when you have surplus funds. No penalty for premature withdrawal. Higher rate of interest on Fixed Deposits for Senior citizens. 5 YEAR TAX SAVING FIXED DEPOSIT:

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Bank fixed deposits booked by an Individual/HUF for 5 years & up to Rs. 1, 00,000/- will be allowed exemption under Sec 80C of the Income Tax Act,1961. Feature and benefits: Minimum Amount: Rs.100/ Multiples of Rs.100/ Maximum Amount: Rs. 1 lac (in a FY) Tenure - 5 years (lock in period). Rate of Interest - 8.25% p.a, Senior Citizen rate - 8.75% No Partial/Premature withdrawal allowed. Sweep-in not allowed. No OD allowed.
In the case of joint holder deposit, the deduction from income under

section 80C of the Act shall be available only to the first holder of the deposit.

DEMAT ACCOUNT:
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HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts. HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments, over a period of time, without the hassle of handling physical documents that get mutilated or lost in transit. HDFC BANK is Depository participant both with -National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL). Features and benefits: As opposed to the earlier form of dealing in physical certificates with delays in transaction, holding and trading in Demat form has the following benefits: Settlement of Securities traded on the exchanges as well as off market transactions Pledging of Securities. Holding / Transaction details through Internet / email

MUTUAL FUNDS

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Mutual funds are funds that pool the money of several investors to invest in equity or debt markets. Mutual Funds could be Equity funds, Debt funds or balanced funds. Funds are selected on quantitative parameters like volatility, FAMA Model, risk adjusted returns, and rolling return coupled with a qualitative analysis of fund performance and investment styles through regular interactions / due diligence processes with fund managers. HDFC Mutual Fund has been one of the best performing mutual funds in the last few years. HDFC Asset Management Company Limited (AMC) functions as an Asset Management Company for the HDFC Mutual Fund. AMC is a joint venture between housing finance giant HDFC and British investment firm Standard Life Investments Limited. It conducts the operations of the Mutual Fund and manages assets of the schemes, including the schemes launched from time to time.

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Schemes of Mutual Fund offered by HDFC Types of schemes

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INSURANCE

You can bank on HDFC Bank for all your financial needs. HDFC Bank offers you a world of choice in insurance. You can now avail of Life Insurance plans from HDFC Standard Life Insurance. Unit linked insurance plan Hdfc unit linked young star Hdfc unit linked young star plus Hdfc unit linked suvidha Hdfc unit linked suvidha plus Hdfc unit linked pension
Hdfc unit linked pension plus

Conventional insurance plans Hdfc childrens plans Hdfc saving assurances plans
Hdfc money back plan

Term assurance plan Hdfc term assurance plan

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 Hdfc loan cover term assurance plan

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PREFERRED BANKING
Feel special, feel preferred is what HDFC Bank boasts of for its preferred customers. If you're a seasoned professional or have been running a successful business over the years, the HDFC Bank Preferred Program is meant for you. A preferred customer is assigned a dedicated Relationship manager and gets various privileges free such as free waiver, enhanced ATM withdrawal limit, priority locker allotment, free Demat a/c, lower rates of interest on loans. Features and benefits: Zero balance A/cs-You do not need to keep a minimum account balance in your accounts. Free Preferred International Gold Debit Card, with higher spending limit of up to Rs. 50,000 and cash withdrawal of up to Rs. 25,000 in a single day. No charges will be levied for cash withdrawal if you transact on non HDFC Bank ATM (VISA/ MasterCard / Euro net/ SBI/ Andhra Bank) in India Avail of a locker at just 50% of the annual fee

Avail of the Bill Pay facility and take care of all your utility bills and LIC premiums through Phone Banking and Net Banking.

Open multiple Demat accounts absolutely free of charge. Also, avail of a discounted rate on transactions on your Demat account.

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Request for a free "At Par" cheque book payable at any HDFC Bank branch across the country, doing away with the need for asking for a demand draft.

Annual charges waiver: As a Preferred Customer you are entitled to a waiver of up to Rs.2, 000 per annum on a host of service charges like:

Demand Draft / Manager's Cheque charges. Inter-branch funds transfer charges Stop Payment charges. Cheque return / collection charges. DD cancellation charges Hold Mail charges. Duplicate statement charges. Recovery of old records charges

Eligibility: You are eligible for the Preferred Program if you:

Hold at least one Savings or Current account, sole or joint account, with HDFC Bank. Maintain a minimum Average Monthly balance of Rs. 15 Lakhs across all your accounts (Savings, Current and Fixed Deposits*) OR

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Maintain an Average Quarterly Balance of Rs. 2 Lakhs in your Savings account. OR Maintain an Average Quarterly Balance of Rs. 5 Lakhs in your Current account. The requisite balance can be maintained over your accounts and over those of your immediate family member.

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OBJECTIVES

To study the awareness regarding HDFC bank and its products in Yamuna Nagar. To know which are the most popular schemes of the bank.

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RESEARCH METHODOLOGY

Research word means to search again which can be called as a tool in research methodology which helps in reduction of uncertainty. Definition: Business research is defined as the systematic and objective process of gathering, recording and analyzing data for aid in decisions.

TYPES OF RESEARCH USED:

Exploratory research: The main purpose of such studies is that of formulating a problem the more precise investigation or of developing the working hypothesis from an operational point of view. In this study exploratory research was conducted using the technique viz. secondary data analysis and pilot study. To accomplish this project I have done a survey customer awareness regarding various products offered by HDFC bank under which exploratory research comes.

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METHOD OF DATA COLLECTION

Primary sources:
Collection of primary data during the course of doing experiments in experimental search but we are doing research of descriptive type and perform sample surveys, then we obtain primary data either through observation or through direct communication with respondents. Tool-questionnaire

Secondary sources:
It is the data which has already been collected by someone or organization for some other purpose or research study. The data for my studies have been taken from various sources: Books Journals Magazines Internet sources
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SAMPLING DESIGN
Sampling Size Sampling Technique Sampling Area Sampling Unit : : : : 100 Judgment sampling

Yamuna Nagar & Jagadhri Individuals having Bank A/c

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ANALYISIS AND INTERPRETATION

Q1.Since when you are banking with the bank? time 2 months 2-4 months 2-6 months 6& above Respondents 35% 25% 25% 15%

RESPONDENTS
40% 35% 30% %AGE 25% 20% 15% 10% 5% 0% 2 months 2-4 months 2-6 months TIME 6& above 35% 25% 25% 15% Respondents

Interpretation: 35% respondent are banking with HDFC since last 2 months.25% since last 2-4 months, 25% from 2-6 months and rest from more than 6 months.

Q2. How often you visit the bank?

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Visit in bank daily weekly Twice a week monthly

respondents 5% 15% 30% 50%

RESPONDENTS
60% 50% 40% 30% 20% 10% 0% daily weekly twice a monthly week 5% 15% 30% 50%

respondents

VISIT IN BANK

Interpretations: 50% customer visit bank monthly, 5% visit bank daily, 15% weekly and rest visit bank twice in the week.

Q3.How did you come to know about HDFC bank?

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source employees Advertisements in TV Newspapers friends

respondents 10% 15% 30% 45%

respondents

10% 45% 15% employees advertisments in tv newspapers friends 30%

Interpretations: Most of people are introduced to HDFC products by their friends with 45% out of 100 and 30% from newspaper , 15% from advertiement in t.v and 10 % from employees.

Q4. Are you aware of these products of HDFC Bank?

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Products Demat A/c Mutual funds Standard life insurance Debit cards Credit cards

Respondents 10% 22% 15% 38% 15%

RESPONDENTS
40% 35% 30% 25% 20% 15% 10% 5% 0% 38%

%AGE

22% 15% 10% 15%

Demat A/c

standard life mutual funds debit cards insurance PRODUCTS

credit cards

Interpretation: 38% respondents are aware of debit card A/c & only 10% are aware of Hdfcs Demat A/c. Q5.which card are you using? Card Debit ATM Respondents 65% 35%

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CARD USING
70% 60% 50% %AGE 40% 30% 20% 10% 0% debit card CARD ATM 35% 65%

Interpretation: 35% of respondent use ATM & 65% use debit card.

Q6. Are you aware about Kids Advantage Account? Awareness for kids advantage A/c Yes No Respondents 24% 76%

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respondents

24%

Yes No

76%

Interpretation: Only 26 % respondent are aware of kids advantage A/c and rest are not aware of.

Q7.which type of account you have with the bank? Types of account Current A/c Saving A/c Demat A/c Fixed deposit(FD) Kids Advantage A/c respondents 25% 40% 5% 20% 10%
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respondents 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 40%

%AGE

25% 20% 10% 5% respondents

current A/C

saving A/C

demat A/c

fixed deposit

kids adv.A/C

TYPES OF A/C

Interpretation: Out of 100, 40% A/C holder are having S/b A/C where as 25% deal with current A/c, 20% having F.D, 10% having kids Advantage A/c and rest are having Demat A/c.

Q8.Which direct banking channels facility is mostly availed by you?

Banking channel Phone banking Net banking Mobile banking ATM

respondents 5% 10% 15% 70%

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RESPONDENTS

5%

10% 15% Phone banking Net banking Mobile banking ATM

70%

Interpretations: In DBC most of A/c holders use ATM whereas mobile banking is used with 15%, 10% A/c holder use net banking and 5% use phone banking.

Q9.Do you know about various types of current A/cs?

Types of current A/c regular Premium Bank trade Bank plus

Respondents 43% 13% 29% 15%

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Respondents 43%

45% 40% 35% 30% 25% 20% 15% 10% 5% 0%

29% Respondents 13% 15%

Regular

Premium

Bank trade Bank plus

Interpretation: 43% are aware of regular current A/c and only 15% are aware of premium current A/c.

Q10.Do you know about following type of F.D schemes? FD Schemes Sweep in Super Saver Respondents 45% 55%

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FD SCHEMES

60% 50% 40% %AGE 30% 20% 10% 0% sweep in 45%

55%

Respondents

supersaver

Interpretation: 55% customers are aware of supper saver and rest are aware of sweep in.

Q11.Are you fully satisfied with the services of HDFC? satisfaction Yes No Respondents 64% 36%

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Respondents

36% yes no 64%

Interpretation: 64% customers are satisfied with services of HDFC bank and rest are not.

Q12. How do you rank the Banks services?

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Services Good Poor Better Best

Respondents 45% 20% 20% 15%

Interpretation: 45% respondent rank HDFC banks services as good, 20% as poor, 20% as better and only 15% as best.

FINDINGS
Most of people are aware of Hdfcs products in Ynr but awareness of debit card is much more in comparison to mutual fund. Debit card is used more in comparison to ATM due to its benefits. In DBC most of A/c holder use ATM in comparison to PhoneBanking or net banking.

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 Most of A/c holders are having saving A/c in comparison to Demat A/c. Popular schemes of bank include regular current, savings regular and fixed deposits. More than 50 % people are satisfied with HDFC Banks services. .

LIMITATION
A study without some constraints is just like an illusion We have tried to put our maximum efforts to obtain the best possible data but despite of all hardships, I sincerely accept some limitations which were beyond my control in this research. The limitations of the present study can be summarized as follows:
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 Due to the paucity of time, the data could not be collected in entirely The result concluded from the data collected could not be accurate due to biasness among the respondents. The respondents did not give proper response as they think that this type of survey conducted could be only a time consuming activity

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CONCLUSION
HDFC Bank is the leading banking organization which provides latest services and innovative products to its wide range of customers. Products also benefit from network and superior processing services. The depth and breadth of the integrated suite of products and capabilities, coupled with the banking and capital markets services fuels the ability to help to stay competitive and successful in banking sector. The financial management of the bank is so capable that it manages the cost and profitability according to the market requirements. One of the main reasons as why in some last financial years the market capitalization increased as compared to the other market players lies in the fact that the Financial Management of the Bank is so capable that it is managing its cost / profitability to by over viewing its inside growth. One of the main policies of HDFC Bank has been to maintain the good and creamy customers so that the quality will be maintained and served and not run for the numbers which will also involve cost and will thereby decreases market share. This beautiful policy has always helped the bank to be stick to all round growth of the bank and thereby improving banking share in the financial market. The research helps in making to understand the profitability and to be aware about that how the simple regular product adds to the increase profitability and thus making the bank grow larger. The cost gets reduced with the unit per account and thus the bank keeps on making the profit with the initial costing for the years. The prospects of the the othe products is also attached with the account and thus making to sell the wide range of products and satisfy the customer needs.

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SUGGESTIONS

Formalities required to open account should be reduced. There should be more interest on fixed deposit a compare to other bank o that HDFC bank can generate more revenue for their A/c. Initial amount required to open a saving A/c should be reduced. For maintaining average quarterly balance non -maintenance charges should be reduced.

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BIBLIOGRAPHY
BOOKS C. R. Kothari : Research Methodology Philip Kotler : Marketing Management M. Y Khan : Management of Financial Services N.D. Kapoor : Management Accounting HDFC Bank MIS (Finware) Journal of Banking and Finance 25 (5): 91339. :- Journal Fact sheets of : o o o o o HDFC BANK Reserve Bank of India HDFC Securities Indian Banks Securities Exchange Board of India

INTERNET www.google.com
www.hdfcbank.com www.rbi.com

Economics Times

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QUESTIONNAIRE

1.

In which bank do you have account? (Please ) Nationalized Private

2. If private then in which bank are you dealing? (Please )

HDFC AXIS (UTI)

BOP

ICICI

3. since when you are banking with the bank? (Please) 2 months 6 month 6 & above 4. How often you visit the bank? D Daily Twice a week Weekly Monthly 2-4 months

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5. How did you come to know about HDFC bank? (Please) Employees Newspaper Advertisements in T.V Friends

6. Are you aware of these products of HDFC bank? Demat A/c Debit card mutual fund credit card

Standard life insurance 7. Which card are you using? ATM card debit card

8. Are you aware about the kids advantage scheme? Yes No

9. Which type of A/c do you have with the bank? Current A/c Demat A/c Kids Advantage A/c
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Saving A/c Fixed deposit

10. Which direct banking channel facility is mostly availed by you? (Please) Phone banking Net banking Mobile banking ATM

11. Do you know about various type of current A/c at HDFC bank? Regular Bank trade premium bank plus

12. Do you know about following type of fixed deposit scheme? Sweep in Super saver

13. Are you fully satisfied with the services of HDFC bank? Yes If no,Please specify Which service is most dissatisfactory? -------------------------------------no

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