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PREAMBLE
The primary purpose of TRANSPO is to provide safe and efficient public transportation
services for persons using its buses and facilities.
The Board of Directors of TRANSPO intends for its vehicles and facilities to constitute
non-public forums and that any advertising will be subject to a uniform, view point neutral
standard.
The Board of Directors adopts this Advertising Policy for the following reasons:
5. TRANSPO desires to attract, maintain and increase its revenue generated from
commercial advertisers and does not wish to dissuade commercial advertisers
from advertising by requiring commercial advertisers to use the same forum used
by those desiring to communicate political, religious or social issues.
6. TRANSPO desires to prevent its administration from investing costly time and
resources in evaluating what is an appropriate advertisement or not.
7. TRANSPO desires to protect its passengers, employees and buses from any
violence generated from advertisements on its buses. TRANSPO is committed to
providing safe and orderly operation of its passenger service.
8. TRANSPO recognizes that its passengers are a captive audience to any
advertisements on the outside, or inside, of its buses. Many of TRANSPO’s
passengers have no other alternatives but to use TRANSPO’s services for
transportation and many are elementary, junior high, or high school students.
TRANSPO desires that users be provided an environment free from any
commercial endorsements or any political, religious, or social issues.
Advertisements on matters of political, religious, social or commercial matters
may decrease TRANSPO’s revenue from ridership and/or adversely affect its
passengers.
ADVERTISING POLICY
1. TRANSPO shall not display or maintain any advertisement that falls within one or more
of the following categories which are prohibited:
c. Alcohol, tobacco and firearms. The advertisement promotes the sale or use of
alcohol, tobacco or firearms; or alcohol, tobacco, or firearms-related products.
This prohibition includes any images or visualizations depicting alcohol, tobacco,
or firearms on anyone.
m. Disregard for transit safety. Advertising cannot encourage persons to refrain from
using safety precautions normally used in transit-related activities, such as
awaiting, boarding, riding upon, or debarking from transit vehicles.
REVIEW OF ADVERTISEMENTS
2. Review by General Manager. The Contractor shall send the advertisement and
supporting information (the name of the advertiser, the size and number of the
advertisements, and the dates and locations of display, and notation of any violation of
the Advertising Policy) to the General Manager for review. The General Manager shall
review the advertisement and supporting information to determine whether or not the
advertisement is in compliance with the Advertising Policy. In the event that the
advertisement falls within, or may fall within, one or more of the prohibited categories set
forth in the Advertising Policy, the General Manager shall, in writing, specify which of
the prohibited categories the advertisement falls within, or may fall within, and shall
return the advertisement and supporting material to the Contractor.
4. Appeal to the officers of the Board of Directors. Advertisers may appeal the rejection of
advertising to the three (3) Officers of the Board of Directors by notifying the General
Manager, in writing, of the desire for an appeal. The General Manager and the three (3)
Officers of the Board of Directors will promptly schedule a meeting with the advertiser to
perform a review of the advertising and to hear comments from the advertiser. The three
(3) Officers of the Board will notify the advertiser, with a copy to the General Manager,
of the appeal decision within ten (10) days of the date of the meeting.
5. Uniform anticipation. The Contractor, General Manager and Officers of the Board of
Directors will uniformly apply this policy to all advertisements.