Entrepreneurship Mid Term Total Marks: 50 (All questions are compulsory ) 1. Case Study : Bababazar.

Com :- Analyze the case in the light of SWOT analysis (20) Baba Bazaar is the first Indian E-commerce site offering the convenience to order fresh vegetables and other related food products of various companies including Nestles and Dabur, over the net. This concept has been tried successfully in Australia and the US. Currently, Baba Bazaar is catering only selected areas in Chandigarh, Delhi, New Delhi, Noida, and parts of Gurgaon. They have plans to extend operations to other major cities for nation-wide operations. Baba Bazaar launched its web site storefront in early 1998. The initial response was mixed. However, their promotional strategy has facilitated building an extensive customer base. At present Baba Bazaar has customer base of more than two thousand. This base is growing steadily. They are adding to their base, eight to ten new customers every day. Baba Bazaar started with the sale of vegetables as they felt that being a very basic commodity, the market potential was unlimited. From vegetables, they moved on to other food products to become a one-stop shop for foodstuffs. As the volume of business grows, they plan to go in for backward integration and start sourcing the vegetables from the farmers. This will ensure that consumers get better and fresher vegetables and food products. Baba Bazaar had devised an inexpensive but engaging procedure of securing the transactions and building relationship. To becomes a preferred Baba Bazaar shopper the customer has to fill up a simple registration from online. The details furnished in this form are verified telephonically by the staff of Baba Bazaar. One verification the shopper (customer) is issued a shopper access password, which is required to be used at the time of ordering goods on the site. This password is sent to the shopper by courier to ensure security along with the Users Manual. This manual introduces Baba Bazaar to the shoppers and guides them thought it. This has enabled them to initiate a relationship building process before the shopper places the first order. It has also allowed them to build trust and give shopper a positive impression of the business-essential ingredients for the development and growth of their online business. The shoppers are required to make payment on deliver and have been given the following options: Cash on deliver Post-dated cheques for up to one week from the time of the delivery. At the tie of the next delivery.

This procedure has been designed for the following reasons: In India customers do not entertain payment before receiving the goods and or services. High processing cost of credit cards transactions, which according to them is about 4.5% of the total transaction cost. This would increase the cost of goods. Low penetration of credit cards; and Absence of secure payment gateways.

The procedure has enabled them to ensure the prices of goods are competitive, build an shoppers personalized service. The owners of Baba Bazaar developed the web storefront in-house because available software was unable to provide a seamless integration of their operations. This has also enabled them to incorporate shoppers suggestion and update the web site on an ongoing basis. Website is simple, product

display assists shoppers in making their shopping decisions, easy to navigate, the order form is simple to complete and an order can be placed with few clicks of the mouse. What started off as a basic E-com web site grew to be a consumer-centric website within a short period. This is primarily due to the overwhelming response to the site, and the felt-need to grow by ensuring fulfillment of the customers' expectations. This strategy has also ensured steady growth in business. Baba Bazaar is currently patronized by the yuppie, rushed for time working wives, who would be able to get to their nearest vegetable grocer, place an order and have it waiting on their doorstep, when they reach home, all by the click of a mouse from their work desk. Well, it is a matter of time when ordinary housewives may also begin using this web site. 2. "Until committed to papers intentions are seeds without soil, sails without soil, sails without winds or more wishes which do not lead to execution and without execution there is no pay off". Comment and explain the methods of developing a business idea. (10) 3. Shahnaz Husain: Words Greatest Woman Entrepreneur : Examine the true qualities involved in Mrs. Shahnaz Husain as a successful entrepreneur.(20) There are perhaps few others who can stand testimony to the truth of these words, as Shahnaz Husain, Indias pioneer in herbal cosmetics. Credited with singlehandedly placing Indian herbals on the world cosmetic map, her success story,-that of young girl form a conservative Muslim family who rose to become an international trailblazer in the field on herbals is by now legend. President of CIDESCO, the first Asian to enter Selfridges in London and break a 40-year old sales record.GQM Commitment to Quality award, FICCs outstanding woman entrepreneur, US magazine Successs "Worlds Greatest Woman Entrepreneur"-the list of accolades and achievements is endless. An entrepreneur in the truest spirit of the word, the lady has a shopping 80 per cent of the domestic herbal market, and sales counters in the best stores internationally, be it the Seibu chain in Japan, Bloomingdales in the US, Galleries Lafayette in Paris, Harrods and Selfridges in London. It goes on. Meeting the high priestess of herbals in her office in Greater Kailash, one is struck by the fact there Shahnaz wears the accolades with the confidence of a person who deserves them there is no self effecting embarrassment when she discusses the more than humble beginnings of the Shahnaz Husain empire. "Though I was married at a very young age, I always knew that I was made for something more," beginsShahnaz. Not prepared to sit back as a housewife and mother at the age of 16 the young Shahnaz set about writing for magazines to earn money so that she could fund her education. Staying with husband Nasir in Tehran, Shahnaz found the ideal opportunity in the international beauty schools there. After studying cosmetic chemistry in international beauty schools in centres including London, Paris and Denmark for close to eight years, Husain hit upon the idea of exploring the 4,000year-old Indian Ayurvedic system, so that she could research and develop herbal cures and treatments. "I had seen the debilitating effects of synthetic cosmetics abroad there was no doubt in my mind that the herbal system would work", recall Shahnaz. She returned to India to set up shop in one room..with a startup investment of ` 35,000, borrowed from her father. The going was tough Shahnaz had priced her product well above the existing market. "I began with just one product-Shalife, a massage cream. My facial was priced at ` 100, while you get one in the market for a paltry Rs. 6", reminisces Husain. However, that did not stop the crowds from coming in, and soon, Shahnaz had more than clients than she could handle. The lady invented a marketing style uniquely her own; she decided to make the brand a personality-driven one, flying in to various cities to lecture on herbals and Ayurveda, inaugurating Shahnaz franchises and salons, and returning the same day. "I would go to a place for one day, offer free prescriptions and advice, inaugurate the salon, and

go back, "says Shahnaz, It worked-today, there are more than 600 salons in India and abroad. The Shahnaz Husain groups of Companies have acquired a global presence, with exports to 132 countries including those in the Middle East, South-East Asia, and Australia and all over Europe. Recently, the company has been approached by a Fortune 500 investment company to explore business opportunities. There strategy was one she applied with great success internationally as well- as one point, during a makeup demonstration in Russia, Shahnaz was asked to stop as the floor was caving in under the pressure of the people who had turned up to watch. 9. Interestingly, Shahnaz has never advertised her product, a fact that had Harvard in the US wanting to use her marketing system as a case study. In retrospect, Shahnaz attributes her success to her "sheer grit and determination". 'I do not believe in destiny the world "fail does not exist in my dictionary. I never fail, because I never stopped trying", says she. That she doesnt is obvious 17 herbal lines, with many more in R & D, Husain is busy expanding her empire by adding health resorts, signature garments, accessory lines and more to her portfolio. Having completed 25 year in the business, the self-taught marketing miracle reveals her formula for success. "In life, you get what you negotiate, Any woman has the capacity to do what I did it doesnt matter what you want, what matters is how badly you want it",