G.P-Phase 2 Submitted to-Pro.

Sandeep L makwana Submitted by:-Chandan Kumar

INTRODUCTION ABOUT STORE LAY OUT AND VISUAL MERCHANDISING Store layout and visual merchandising are factors that contribute to the uniqueness of a store. The exterior and interior of a store convey several messages about the store to the consumers. The building that houses retail store, (whether new or old) and the exterior design of the store are important aspects of the design of the store. Exterior wall Windows, Signboards entrances, doors, display windows, the height and size of the building, colors and materials used, and theft prevention are some of the key factors to be kept in mind while developing a store's exterior. Managing space is the first and foremost concern of almost every retailer, when it comes to designing the store's interior. Space is always an expensive and scarce resource. Retailers always try to maximize the return on sales per square foot. Planning a layout for the store's interior is the first step in designing the store's interior.

ABOUT PANTALOONS Pantaloon Retail (India) Limited, is a large Indian retailer, part of the Future Group, and operates in multiple retail formats in both, value and lifestyle, segments of the Indian consumer market. Headquartered in Mumbai, the company has over 1,000 stores across 71 cities in India and employs over 35,000 people, and as of 2010, it was the country's largest listed retailer by market capitalization and revenue. Every day, Future Group brings multiple products, opportunities and services to millions of customers in India. Most of all, they help India shop, save and realize dreams and aspirations to live a better quality of life every day. Future Group understands the soul of Indian consumers. As one of Indias retail pioneers with multiple retail formats, they connect a diverse and passionate community of Indian buyers, sellers and business PANTALOONS IN GULMOHAR PARK I have selected pantaloons retail out late located at Gulmohar Park, satellite road Ahmadabad 380015.this out late is located in front of Gulmohar park if you will enter in mall firstly located the pantaloons out late so this out late offer number of product to customer. PANTALOONS CATEGORIES OFFERED BY CUSTOMER.

Apparels Beauty care Footwear Fashion accessories EXTERIORS OF PANTALOONS Exteriors of first floor

Exterior of first floor of pantaloons

Exterior of second floor

Exterior of second floor of pantaloons (Gulmohar park)

Exterior Store Design The exterior appearance of a store silently announces what customers can expect inside. Good exterior visual merchandising attracts attention, creates interest and invites

the customer into the business Exterior of pantaloons in case of first floor and second floor look more attractive and use of heavy lighting and attractive pants. Exterior of the pantaloons has a display window. They are store signage and entrance. I also know that exterior of a store is used to attract passing customers and encourage them to enter. EXTERIOR WALL In pantaloons use of exterior wall look like the partition wall .A partition wall is a wall for the purpose of separating rooms, or dividing a room. Partition walls are usually not load-bearing. Partition walls may be constructed with bricks or blocks from clay, terra-cotta or concrete, reinforced, or hollow. Glass blocks may be used. They may also be constructed from sheet glass. Glass partition walls are a series of individual toughened glass panels, which are suspended from or slide along a robust aluminum ceiling track The system does not require the use of a floor guide, which allows easy operation and an uninterrupted threshold. Timber may be used. This type of partition consists of a wooden framework either supported on the floor below or by side walls. Metal lath and plaster, properly laid, forms a reinforced partition wall. Partition walls constructed from fiber cement sheeting are popular as bases for tiling in kitchens or in wet areas like bathrooms.

Exterior wall of pantaloons

WINDOWS Pantaloons Promotional window Pantaloons Kids Window Pantaloons Ethnic Window. Theory There is three primary colors (red, yellow, and blue) and three secondary colors (orange, green, and purple). The primary colors are the colors that cannot be made by mixing any other colors, and the secondary colors are made by mixing two primaries together. Window shopping" is a term referring to the browsing of goods by a consumer with no intent to purchase, either as a recreational activity or to plan a later purchase. Recently, window shopping has become an artistic experience. Today's display windows are being transformed into visually intriguing scenes and pieces of fashion art. On the other hand show rooming, the practice of examining merchandise in a traditional brick and mortar retail store without purchasing it.

Windows of pantaloons

FACADES (ENTRANTS) AND SIGNBOARDS (BIG BANNER INDICATING NAME / LOGO) The pantaloons play a good role for entrance and signboards .it is use high quality of signboard and logo. They manage good facades at traditional with new fashions. A sign is a silent salesperson, and part of a shoppers first impression of a store. In less than 10 seconds the sign must attract attention, tell who the business is and what it has to sell. Pantaloons retail entrances are designed to draw customers into the store through visual appeal and physical convenience. The number, and type of entrances used depend on the location, the type and density or traffic, and security considerations. Doors may be revolving, electric, or regular push pull.

Entrance of the pantaloons

INTERIORS Interior Store Design of pantaloons is more attractive and use high profile technology look like very god. The interior of pantaloons it all the elements of store design and visual merchandising, interior design has the greatest capacity to convey store image and create certain moods and emotions in buyers. Basic interior design begins with such items as the width of aisles, the treatment of pipes and vents, the decoration of walls, and the style of lighting fixtures. All these elements contribute to customers perceptions of and responses to the store. Displays inside the store should relate to the displays seen in the windows.

Interior of pantaloons

WALLS In pantaloons have limited retail space, use walls to store, display and present a message. Interiors Interior design involves all components of the store interior, including fixtures, graphics, flooring, ceiling, lighting; and other visual elements

SIGNBOARDS (INDICATORS FOR VARIOUS PRODUCTS / DIVISIONS) Pantaloons used within particular dept or sector of the store, smaller than directional signs. Purpose- to identify the types of products offered-located near the referred goods. Promotional signage: Signage displaying special offers may be displayed in windows to entice customers into the store. Point of sale: placed near the merchandise they refer to so that customers know its price and detailed information. Help to quickly identify special offers Lifestyle images: use various images such as pictures of people and places to create moods that encourage customers to buy the products. Signage can be more effective if. Coordinate signs and graphics with the stores image: should act as a bridge between merchandise and target market. Color, tone, graphic should complement the merchandise. For eg formal display not for child rens section. Color combinations should appeal to specific target audience primary colors for kids, hot vivid colorsteens etc LIGHT

Lighting is the most power full visual merchandising of pantaloons .it play vital role in retailing due to god lighting attractive more customer in out late. Lighting is one of the most important elements of a display. If properly used it will aid in selling pantaloons and thereby add to the profit of the store. Working with light to make displays and merchandise more dramatic is the goal of every display designer. The main design elements of light and shadow are very important. Too much shadow can hide important details of the pantaloons and also change the appearance of merchandise colors

Primary lighting is inadequate for the specialized showing of pantaloons secondary lighting should be added: Spot- and floodlights augment basic window lighting, brightening the shelves, the cases, the counters. PATHWAYS Pathways and circulation planning depends up the space of the out late but the pathways of the pantaloons is follow the curved and vertical. Curved lines do vary in meaning; however, soft, shallow curves suggest comfort, safety, familiarity, relaxation. They also tend to give a display a feminine atmosphere. The curved line personifies grace, charm, and femininity. It is soft and

enveloping. They recall the curves of the human body, and therefore have a pleasing, sensual quality The It expresses strength and stability and is inherent in many types of merchandise constructed of rigid materials. Its application naturally gives the viewer an up-and-down eye movement. Dominant use of vertical lines in a display tends to heighten the area; giving the illusion of increased space in these directions lines attract attention because of their disturbing nature.

RACKS (DIFFERENT TYPES OF RACKS USED TO SHOW THE PRODUCT) Display fixtures include racks, stands, tables, shelves, and other devices for physically presenting merchandise. They may be floor fixtures-round, rectangular, or box- racks, cubes or wall fixtures such as brackets, shelves, etc. In addition to holding merchandise and displaying it, store fixtures influence a stores interior design, from its traffic flow to the image it projects to customers. All furnishings of the store should be placed to enhance the visual impression each floor presents. They should be arranged both to sell the most merchandise and to be pleasing to the customer. When coordinates are hung on a round rack, there are two possible arrangements. The major item, often the jacket, can be on the left, proving right to the blouse, skirt, and pants FURNITURE The pantaloons use different type of furniture some furniture made by wooden and some furniture made by iron .we look at picture above some furniture like circulation table and other made by wood and other wise made of Iran plats. CEILINGS The ceiling of pantaloons has more attractive and more systematic with good colour. The color combinations of ceiling, walls, floor coverings and overall dcor can affect the atmosphere of a store. Research shows that the proper choice of color in store windows and store interiors has significant drawing power. Color used properly can attract the eye of the potential customer, create the desired mood, and stimulate the viewer to make a purchase decision.

Ceilings

SURFACE The surface of pantaloons made of tills the use of white tills .white tills use all area in pantaloons. Color can convey and induce a variety of emotions. The effects of color can also be applied to merchandise presentations and displays. A bright color may attract a customer into the store.

CHANGE ROOM / TRIAL ROOM In pantaloons has four trial room in first flower has two and second flower has two in trail room hanging or set hanger for changing the cloth .all trail room has wall maintain and full decorate in systematic way. trail room located in side of cargo cloths. Each room has attach the tarpan.

Trail room

PARKING The pantaloons has not own and individual parking area but pantaloons use of Gulmohar park mall parking area. Basically the Gulmohar have two sides parking first one the front the use for two wheeler and in side or underground parking area use of four wheeler cars. SECURITY They are number of security area in the Gulmohar park mall first flow the parking area security check point after than you will enter mall the search for your body through security with the help of metal detector and after than finally check the security you will enter the pantaloons out late.

Security

Security check point on entrance

PAYMENT FACILITIES Payment counter located in mid store with front side of wall. Both of flower has cash counter with the computerize system and payment are accepted cash as well as Credit Card, Debit Card etc.

Payment counter

POP

Pantaloons create more or more pop for customer.A place where sales are made. On a macrolevel, a point of purchase may be a mall, market or city. On a micro-level, retailers consider a point of purchase to be the area surrounding the counter where customers pay. Also known as "point of sale".

pop

pop