MOBILE FRIENDLY WEBSITES USING RESPONSIVE DESIGN

Presenters

David Sauter
President & CEO, Envano

Tonita Proulx
Senior Account Strategist, Envano

The Agenda

Today's Landscape Dig into Responsive Design Share Examples Development Process Resources

The Landscape

There are more internet connected devices than human hands on Earth. Work is not a place, it's something you do. Companies are mobilizing marketing and the enterprise for sales effectiveness
It is estimated that 75% of the workforce in the US is already mobile and by 2015 the numbers, worldwide, will reach 1.3 billion or a staggering 37.2% of global workforce.

The Landscape

The Opportunity of Mobile

Google embraces responsive web design techniques and implementation. They set the pace for modern web design and favor responsive websites in search rankings.

The Landscape

What's next?
Google Glass Wearable Technology "Internet of Things"

The Challenge

We used to create websites the same way we'd paint a picture. A static page with images and text designed for one environment. Like a painting on canvas, it's always viewed at the same size it was created. Size and orientation never change. But when we access sites from so many different devices, this doesn't work well.

The Solution - Responsive Design

Responsive design is a development methodology to help you stay prepared for whats next - in which websites are designed to work on all devices, including those of the future. One site that works on all devices!

Also related to: Future Friendly or Future Focused Mobile Sites Mobile First

How It Works

Responsive design is a different approach Break websites into blocks of content.

How It Works

These blocks can be moved around, resized and restyled depending on various factors.
Screen size (most common) User location Screen brightness Internet connection speed Much more

Live Demo

Audi New Responsive Site Well done. One of the first, major car brands to redesign responsively.

The Development Process

Responsive site development differs in 3 key ways:

The Development Process

Focus on the Audience. Offering the best experience to every user. Create sites that adjust for users, not the other way around.

The Development Process

Location Audience frame of mind - Research - Purchase - Support
On the couch with your iPad. On the construction site with broken equipment waiting for service and searching for parts. In the showroom on a mobile device looking at reviews and pricing.

We call this Context.

The Development Process

And finally Content comes into play.. ...to suit audience needs and situation.

Live Demo

Gravely Why they chose to go responsive. 122% increase in mobile traffic over last year. Resources, content management and cost. Fresh content available to decision makers on the
showroom floor.

Questions?

Resources Download our Responsive Whitepaper http://responsive.eikeys.com

This is a topic that we are passionate about and that excites us - so we are always willing to just chat and share experiences.

MOBILE FRIENDLY WEBSITES USING RESPONSIVE DESIGN

The Opportunity of Mobile

By 2016, eCommerce spending is projected to eclipse $300 billion, almost a fourth of which will come from sales through a mobile device.