Type Traded as

Public company BSE: 532977, NSE: BAJAJAUTO BSE SENSEX Constituent

Industry

Automotive

Headquarters Pune, Mumbai, India Key people Products Rahul Bajaj (Chairman) Motorcycles, three-wheeler vehicles and cars 202.01 billion(US$3.2 billion) (2012)[1] 30.45 billion(US$480 million) (2012)

Revenue

Net income

Employees Parent Website

10,250 (200607) Bajaj Group www.bajajauto.com

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Bajaj Auto Ltd. AJOURNEY FROM HAMARA BAJAJ TO DISTINCTLY AHEAD EXECUTIVE SUMMARY The Bajaj Group was founded in 1926 by Jamnalal Bajaj and now consists of 27 companies. In 1945, Jamnalal Bajaj had formed M/sBachraj Trading Corporation Private Limited, the flagship company, tosell imported twowheelers and three-wheelers. The company acquired alicense from the government in 1959 to manufacture these vehicles and went public the next year. By 1977, the company saw its plant rolling out100,000 vehicles in a single year. In another nine years, Bajaj Auto couldproduce 500,000 vehicles in a year. The present Chairman of the Bajajgroup, Rahul Bajaj, took charge of the business in 1965. He was the firstlicensee of the Indian make of the Italian Vespa scooter.Japanese and Italian scooter companies began entering the Indianmarket in the early 1980s. Although some boasted superior technology and flashier brands, Bajaj Auto had built up several advantages in theprevious decades. Its customers liked the durability of the product andthe ready availability of maintenance; the company's distributorspermeated the country. By 1994-95, Bajaj was racing to beat Honda,Suzuki and Kawasaki in the two-wheeler segment internationally.By 1997, Bajaj faced tough

competition in the domestic market and itsmarket share stood at 40.5%. Under the leadership of Rahul Bajaj, theturnover of Bajaj Auto has gone up from Rs.72 million to Rs.46.16 billion(USD 936 million), its product portfolio has expanded from one to many and the brand has found a global market. Bajaj as a brand is well-knownacross several countries in Latin America, Africa, Middle East, South andSouth East Asia.The company has a network of 498 dealers and over1,500 authorised service centers and 162 exclusive three-wheeler dealersspread across the country.Bajaj has identified a segment of customers called 'Probikers', who areknowledgeable about motorbikes and appreciative of contemporary

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engineering and design, and its ability to delight the customers. ThePulsar, introduced in November 2004, is continually dominating thepremium segment of the motorcycle market, helping to maintain themarket superiority. Discover DTSi, one more successful bike on Indianroads, is in the 'value' segment of the motorcycle market. It incorporatesa high degree of power with fuel efficiency of a 100 cc motorcycle.BAL is committed to prevention of pollution, continual improvement of environment performance and compliance with all environmentallegislation and regulations. They always believe in providing thecustomer 'value for money' and keeps a special eye upon quality, safety,productivity, cost and delivery. COMPANY PROFILE Bajaj Auto Ltd. is the largest exporter of two and three wheelers. WithKawasaki Heavy Industries of Japan, Bajaj manufactures state-of-the-artrange of two-wheelers. The brand, Pulsar is continually dominating theIndian motorcycle market in the premium segment. Its Discover DTSi isalso a successful bike on Indian roads.
MANAGEMENT Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman Rajiv Bajaj Managing Director Sanjiv Bajaj Executive Director Pradeep Shrivastava President (Engineering) Rakesh Sharma CEO (International Business) R C Maheshwari CEO (Commercial Vehicles S Sridhar CEO (Two Wheelers) Abraham Joseph President(Research & Development) Eric Vas

President (New Projects) C P Tripathi Vice President (Corporate) Kevin Dsa Vice President (Finance) K Srinivas Vice President(Human Resources) N H Hingorani Vice President (Commercial) S Ravikumar Vice President(Business Development)