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Behind the hockey stick growth charts showing rapid wireless data traffic increases, there is a behavioural change taking place inside our workplaces. Voice calls previously using fixed wired telephone extensions are more often being taken on mobile phones. Checking email is no longer constrained to the desktop, or even laptop. These days your email is more likely to be read on a Blackberry, smartphone or tablet as evidenced by those little "sent from my iPhone" footnotes on the reply. This trend is present in all sizes of business, large and small, and across both public and private sector. Competitive advantage is to be gained by anticipating and addressing this change in user behaviour. Mobile operators have traditionally addressed their large enterprise customers through a direct sales channel, signing deals for thousands of employees in return for low rates and subsidised phones. This market segment can contribute as much as 30% of their total revenue. Often, the arrangement will require the operator to provide adequate coverage and capacity inside the office building to handle the traffic demand. In the past, large buildings would be equipped with Distributed Antenna Systems (DAS) which distribute the wireless signal throughout using bulky and expensive RF feeder equipment. Installations may take weeks, involve RF technical specialists and have significant costs. This restricted these solutions to the top tier of customers and left many corporate customers less than happy with the service provided.
Today, NEC currently resell and deploy both SpiderCloud and Ubiquisys systems. While the needs of SOHO businesses could be met by 1 or 2 small cells, and small to medium businesses might require up to 10, large businesses could justify anything up to 100 or more.