A COO in Your BackPocket

Are you stressed out running your company the way you are today? Are you trying to figure out
how to juggle everything? Do you wish you knew what systems and scalable processes to put
in place to help you grow? Would love to hire a COO but can’t afford the huge salaries or
perhaps don’t need them full time just yet? Then, this program will help you.

Who Is Eligible: This coaching and mentoring is only available to CEOs or Leaders of young,
fun, entrepreneurial, high viral, high growth companies. Most of the top entrepreneurs
have formal coaches and mentors.

What Do You Get: A combination of 2-Hour, 1-on-1 Coaching & Mentoring calls held twice a
month, plus 5 monthly “e-passes” (email access). This systemic program will help you
grow your revenues, increase profits, and make the visions you have for your company
become reality.

When Do We Meet: We pre-schedule calls that fit your calendar and busy schedule by setting
up the next call at the end of every call we do. You can also email me throughout the
month for feedback on areas of your business you are working on and struggling with.

Where Do We Meet: We either use video conferencing (Skype, iChat), Telephone or if

convenient in person.

Why It Works: It’s widely recognized that the best athletes and top entrepreneurs have coaches
and mentors to help them with what they can’t yet see clearly. I’ve formally coached and
mentored hundreds of entrepreneurs since 1986.

How It Works: The combination of calls and email access helps you get more of the right stuff
done faster and helps you learn key scalable systems to grow your company and brand.
Using a process called GS&R (Goal Setting & Review) that I’ve used since 1986 to coach
entrepreneurs and grow companies I’ll help provide you a balance of Direction,
Development, Support & Accountability to help you grow.

• Direction – You’ll see more clearly what to do and where to focus by me asking you
the right questions to help you figure it out and by providing real world experiential
examples to help show you the way
• Development – You’ll get skill development and tools for you & your team in a variety
of areas to grow your company. A real world MBA
• Support – I’ve not only ridden the emotional roller coaster your riding as an
entrepreneur; I’m also a noted speaker on the topic of the emotional intricacies of an
entrepreneur and can support you emotionally along the way with a balance of
empathy and tools to help you through the ride
• Accountability – You set bi-weekly goals and commit them to me, yourself and in
writing. We’ll follow up on them during and between calls to ensure you’re getting
more of the right stuff done in less time
Typical Call:
• Calls start by checking in on the TOP 5 priorities set on the last call revisiting them to
ensure you’re staying focused and so I can provide direction or development on any
that you struggled with.
• We discuss the TOP 5 priorities for the next two weeks and ensure they are aligned
with your quarterly objectives for the company.
• We’ll spend time talking about problem areas and employees in the business to find
ways to tackle them better.
• We’ll spend time talking about some of the key areas we identify that you could be
putting scalable systems in place to grow your company.

Content Covered During Monthly Calls (based on the company’s current needs):

• Painted Pictures • Communication

o Vision & Can You Imagine o Positive & Open
o Building & Rolling Out o 2 Ears, 1 Mouth
• People o South African Style
o Getting People On/Off Bus o 101 Goals
o People In Right Seat o Survey Monkey
o Score Cards & Org Charts o React Fast
o Unique Ability • Meetings
o Roles/Goals/Remuneration o Types & Best Practices
o Top Grading o Yearly, Quarterly Retreats
o Recruiting & Interviewing o WAR, STORM, GSR & BAR
o Training o Huddle & Adrenaline
o Retention of “A” Players • Technology
• Reverse Engineering o Laptops & Multi Monitors
o Strategic Planning o Headsets & Desk Setup
o Project Prioritization o Selling Online
o Milestones & 5/15 Reports o Blackberry
o Alignment of Projects o FaceBook/LinkedIn
o 3 Year Views & 5 Pillars o Blogging
o TOP 3 - Biz Area & Person o eLance
• Building a World Class Culture • PR
o Offices & Workspace o 3 Easy Steps
o Inspiring Teams o Every Morning
o Attracting Right People o Angles & 5 Points
o Using Walls o Targets
o 1st Date Dress Codes o HARO & PR Newswire
o 5 Weeks Vacation o Guerilla

Cost: $3,500/Month (Minimum engagements are 3 months to ensure we can really dig into the
business with you versus just cursory conversations).

To apply contact: Cameron@BackPocketCOO.com

Testimonials From Entrepreneur’s I’ve Mentored
Cameron has saved my company time and money, added wisdom, experience and knowledge. He
provides clarity to our team and brings structure, systems and processes that have saved years of
mistakes. He’s a great guy with solid values and integrity.

Karen Stewart, Fairway Divorce Solutions, Calgary - 2008

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“He gave us the right systems for recruitment, selection and awarding of franchises & taught us world-
class operational support. He is sales, marketing AND operational experience, wisdom & systems in one
package. If you want to grow fast AND grow right, then Cameron is the guy.

John DeHart, Co-Founder, Nurse Next Door, 2006 Ernst & Young Entrepreneur Of The Year
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“He’s a visionary business thinker who knows how to communicate implementable ideas that work”

Mike Faith, CEO/President, Headsets.com – San Francisco – 2005, Three Time INC 500 Company
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“The level of depth and attention to detail he has in his business is mind-boggling. Any company would
be lucky to have Cameron on their side dissecting the details and projections, and taking the "mystery"
out of why a business is growing/failing."

Michael Schneider, CEO Fluid Design – Los Angeles – 2008, LA Business Journal’s Top 20 In Their 20’s
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“The management principles Cameron introduced are best in class and his breath-taking examples show
how to make them work. And if I needed to hire a great CEO for fast growth, I would ask him as well.”

Oliver Beste, Managing Director, Cofounder, myToys.de – Amsterdam - 2007

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“I wanted to thank you again for making that life altering content. It has honestly changed my
entrepreneurial journey for the better.”

Razor Suleman, CEO, I Love Rewards - Toronto – Top 100 Employer in Canada 06 & 07
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“I can say without reservation that meeting you and witnessing your successful application of guys like
Harnish, Stack and Collins work is the highlight of my 3-year EO membership.”

Ron Merrill, CEO, C&M Moving and Storage - Houston - 2007

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“I have benefited greatly from your experience sharing. Your experience sharing and coaching could
have significant impact on entrepreneurs.”

Dan Hemphill, President -- Hemphill Search Group – Florida - 2007

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As busy, overwhelmed entrepreneurs it is easy to place learning on the back burner or to consider it "too
expensive". I found several things that I could implement. Perfect for the typical business owner that
wants to cut to the chase and to have someone quickly "teach me something I don't know."

Scott Frost – Titan Nightlife - Las Vegas - 2008