SUPERBRANDS 2012

superbrandsindia.com

uflexltd.com

UFLEX
with excellent metal adhesion and is ideal for holographic applications. The twistable, antistatic PET film which is also US Food and Drug Administration (USFDA) and European Union (EU) food compliant has been developed for highly exacting twist wrapping applications. It Late in 2012, UFLEX had commissioned a 30,000 metric tonnes per year plant for manufacturing polyester film in Poland and a 30,000 tonnes per year plant in Kentucky, US for manufacturing polyester film. The first phase is scheduled for commissioning by December 2012.

Promotion
UFLEX is largely a business-to-business brand. Its inherent strengths are in themselves its promotional tools product innovation, integrated manufacturing facility, quality, competitive prices and assured timely delivery. Some of the products that have helped focus widespread promotional attention on the company include innovations such as the laminate structure for brands like Sunsilk and Clinic Plus; packaging for brands like Cargil, Nature Fresh and Pillsbury; re-useable carry bags with pilfer-proof seals and extra large packaging for mattresses and pillows and for several brands in the Reliance portfolio.

UFLEX is one of the country's true multinational corporations. With plants in India, Mexico, Poland, Egypt, the United States and Dubai, a list of clients that reads like a who's who of business and industry and exports to 110 countries, UFLEX is growing at an extraordinary 21% per annum. Already sitting in the world's fastest growing market, UFLEX is a product of a first generation entrepreneur who believed that the key to success was innovation, exploring new markets and long-term investments.
Market
In the business of advertising and communications it is often said that if its packaged well it can be sold. This truism has held water as markets have exploded across the world. Now in its 21st year since liberalisation, the rise of the packaging industry can be seen in every departmental store, every super market indeed, in every street corner. Perched on top of a market that is expanding at a breathless pace, UFLEX is by far, India's largest manufacturer of flexible packaging material. It is the arrow head that is leading India's charge in one of the world's most exciting categories. This industry has been surging forward at between 15% and 20% annually with the Asian market accelerating more rapidly than North America or Western Europe. With this trend continuing, Asia is expected to emerge as the world's largest regional flexible packaging market soon, accounting for more than one-third of the total demand (Source: industry data). China's share is expected to be 10% of global demand up from 8% in 2008. India, on the other hand, with a compounded annual growth rate of 15% is growing the fastest. It's easy to see that the Indian flexible packaging market is more dynamic than any other and UFLEX is its leading light accounting for not just a majority share of the Indian business, but also commandeering exports to more than 110 countries. capacities and higher utilisation of existing resources. The company believes that exploring new markets and investment destinations is an ongoing process, as is innovation in product development. It is this that has ensured longterm relationships with customers, globally. The progressive outlook the company projects, therefore, reflects well on its growth and stamps the company's commitment to its stakeholders. But what makes UFLEX such a runaway success

History
Promoted with a small investment in 1985 by first-generation entrepreneur, Ashok Chaturvedi, UFLEX, today, symbolises the vision of a man who placed India's packaging industry on the international map. In doing so he demonstrated a fine and rare ability to visualise the needs of an emerging middle-class and the industry that would cater to it. He saw the escalating interface the consumer would have with the developed world and realised that this would significantly influence the yardstick by which he measured aesthetics and quality. It was this that helped him anticipate changing consumption patterns and the demand for convenience-based quality products. As it transpired, these factors were catalysts in propelling consumption of branded products and, as a consequence, the increased use of flexible packaging. Combining innovativeness and entrepreneurial skills, he applied the most up-to-date international technologies for tailoring and designing packing material. Inspired by the customers' need for quality and the industry's need for prompt delivery and service, he decided to integrate backwards in the manufacture of polyester film, biaxially-oriented polypropylene and co-extruded films, gravure printing cylinders, inks, adhesives and polyethylene terephthalate (PET) chips. This allowed the company to fully control all critical raw material inputs as well as ensure that deliveries were met on time every time. UFLEX, today, is a global flexible packaging conglomerate headquartered in NOIDA, a suburb of New Delhi. The company has seven manufacturing plants in India, besides manufacturing facilities in Dubai, Mexico, Egypt, Poland and the United States.

optically brilliant with unmatched mechanical strength and toughness, excellent dielectric properties, superb flatness and good coefficient of friction. A wide range of thicknesses, excellent dimensional stability over a range of temperatures and resistance to solvents, moisture, oils and grease give the product added versatility. The company's oriented polypropylene products (OPP) comprising of BOPP and cast polypropylene (CPP) films are highly cost effective and functionally efficient. They have found ready acceptance in the high-barrier sensitive packaging segment, across the world. Today, these films are being used extensively in packaging tea, coffee, tobacco, confectionery, biscuits, bakery products, pasta, dried foods and meats. The technologically superior BOPP films are truly versatile. Thanks to their outstanding properties, BOPP films can be structured in up to three layers and tailored for almost any machine requirement. They are capable of meeting both rotogravure and flexography printing standards. UFLEXs CPP film is highly dynamic and versatile, offering high-gloss, greater transparency, good twisting properties and better tear strength. These factors are essential for food wraps, anti-wraps, garment bags and deep freeze applications. Recyclate PET (rPET) films is a new range of Green films which contain up to 30% rPET resins obtained by a tertiary chemical glycosis process. A special surface layer allows the film to be directly embossed. The embossing, carried out at lower temperatures, leaves deep and sharp impressions. The surface can be metalised

Brand Values
Latest technology, supply reliability and customer trust are the keys to the incredible success of this brand. The UFLEX mantra is simplicity. Indeed, the basic question that precedes every new decision at UFLEX is: will it help to serve the consumer better and faster? The slogan 'progress with distinction' underscores the company's vision of becoming a leading billion-dollar corporation in the world with complete flexible packaging solutions for its customers and maximum value for its stakeholders. UFLEX, its managers and employees are deeply conscious of the degradation of the world's environment. As a responsible corporate entity the company has instituted several measures to control pollution and contribute to a more eco-friendly society. This is reflected in its products like rPET, made from recycled consumer waste, as well as its Green PET range of films. The company is constantly initiating clean technology mechanisms for socially beneficial projects and energy conservation by using ecofriendly technologies, enforcing reduction in the use of carbon-based resources and waste recycling.

is available as a hightransparency or metalised film with zero memory and high twist retention properties. Since the industry involves strong customisation, UFLEX has developed several production lines that cater to these demands. Today, it has emerged as literally a one-stop shop that manufactures everything under a single roof: polyester chips, PET/OPP/CPP/ metalised films, rotogravure cylinders, liquid inks, laminating adhesives and specialty coatings, converting equipment, pouch making machines, multi layer laminates in various combinations of films, pre-formed pouches, holographic films, labels and seals and packaging machines.

Recent Developments
UFLEXs agenda of global growth and consolidation of its position as a truly Indian multinational corporation is reinforced with its strategy of capacity expansion. The company has added manufacturing lines for new product categories in its facilities in Dubai, Mexico, Egypt, India, Poland and the US. This move has accomplished two things: it has brought markets closer to its production bases and it has helped bring to its clients valueadded products at competitive prices. During the financial year ended 2012, UFLEX completed the second phase of expansion of its facility in Mexico aggregating a total capacity of 60,000 metric tonnes of PET film and commissioned an AL-OX coater, CPP plant of 12,000 metric tonnes and a PET film line with a capacity of 30,000 metric tonnes in Egypt.

Things you didnt know about

UFLEX
As early as the mid-1980s UFLEX had introduced unit packs and small sachets Electronic engraving systems in India were pioneered by UFLEX in 1988 In 1990 long before anyone else UFLEX had introduced barrier metalising The country's first zip pouches were manufactured by UFLEX Holographic films and heat-seal soap wrappers in India is a UFLEX innovation India's finest companies and brands such as Bayer, Birla 3M, Britannia, Cadbury Kraft, Coca Cola, Gillette, Godrej, GSK, Haldiram, Indian Oil, Kodak, Nestle, the Orkala Group, Parle, Pepsi, Perfetti, Procter & Gamble, Sara Lee, Unilever, United Biscuit and Wrigley amongst others are all UFLEX clients

Achievements
UFLEX is an aggressive, global, fully-integrated packaging player. It has reaped the benefits of accurately analysing the markets and precisely projecting demand. In the financial year ended March 2012 the company recorded net, consolidated revenue of C5145 crore (US$ 935.50 million) as against C3657 crore (US$ 664.90 million) in the previous year registering a stunning 40% growth. Much of this exponential increase is due to availability of new
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is not bland figures or philosophical believes but the hardcore fact that it is the only integrated unit of its kind in the world. Not surprisingly, UFLEX caters to a crosssection of clients with diverse requirements of packaging and related products. This list of the company's clients reads like a roll of honour and includes such powerful brands as Bayer, Birla 3M, Britannia, Cadbury Kraft, Coca Cola, Gillette, Godrej, GSK, Haldiram, Indian Oil, Kodak, Nestle, the Orkala Group, Parle, Pepsi, Perfetti, Procter & Gamble, Sara Lee, Unilever, United Biscuit and Wrigley, amongst others.

Product
UFLEX manufactures a range of light-weight, tear-resistant flexible packaging materials supplied in either rolls or in pre-formed pouches. Biaxially-oriented polyethylene terephthalate (BOPET) films in different microns have the capacity to sustain high fidelity graphics and meet the requirements of both rotogravure as well as flexography printing standards. They are

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