Success Profiles: Millionaires Next Door!

H O M E B U S I N E S S
55+ LOW COST BIZ'S LINKEDIN MARKETING SECRETS
Home-Based H B dB Business i &O Opportunity t it M Magazine i
AUGUST 2012
SUCCESS PROFILES
Millionaires Next Door!
Learn Their Success Secrets to Start & Grow Your Business! Pg. 14
SPECIAL SUCCESS ISSUE
...PLUS:
SELLING is a Contact Sport How to Start an Online Used Book Store Home Ofce Productivity
Stedman Graham Talks About Creating Your Identity to Bolster Success. Pg. 24
Green-Preneurs Financier Mompreneur
E-Commerce
Publisher
Niche-Preneur
Networking Business Services
Coach
Courtesy of Stedman Graham
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BY BRIAN BIANCA BY BRIAN BIANCA
GOODBYE, measly MLM income. GOODBYE, measly MLM income.
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among the top earners in the company, they quickly found out among the top top earners company, they quickly found out the phrase earnerin is the relative. theWe phrase top earner is relative. worked our tails off but werent making the kind of We we worked our offsays. but werent makingchecks the kind of money wanted, tails Aaron Our monthly were money we wanted, Aaron says. Our monthly checks were just enough to cover the mortgage, and we were among the just enough to cover the and more successful people inmortgage, the company. we were among the more successful people in the company. Aaron and Sophia It wasnt just the money that had It wasnt just the money that had and Sophia frustrated. There was something far moreAaron valuable at stake frustrated. There was something far more valuable at stake time with their children. The Rashkins put in countless hours time their children. The Rashkins put in countless hours everywith week building their network-marketing business, and every week building their network-marketing business, and it came at a price. They desperately wanted more time with it came at a price. They desperately wanted more time with their eight-year-old son and had another baby boy on the way. their eight-year-old son and had another baby boy on the way. Aaron and Sophia knew they needed a change. Aaron and Sophia knew they needed a change. Our business ate up all of our time and caused a lot of Our business ate up werent all of our time and caused a lot of stress, Aaron says. We able to bond with our boys stress, Aaron says. We werent able to bond with our boys because we were always doing business. For the amount of because we were it always For the amount of money we made, wasntdoing worthbusiness. it. money we made, it wasnt worth it. But today, life is very differentno cold calls, no hitting up But today, life is very coldIts calls, no hitting up family and friends, and differentno no home parties. a real business, family and friends, and no home parties. Its a real business, and it earns real income, Aaron says. and it earns real income, Aaron says. Aaron and Sophias new business has given them the lifestyle Aaron and Sophias new business has givenon them the lifestyle theyve always wanted. There are five digits their monthly theyve always wanted. There are five digits on their monthly paycheck, and with a business thats growing every day, its paycheck, and with ato business thats growing every day, its easy for the Rashkins take a few weeks off here and there to easy for the Rashkins to take a few weeks off here and there to relax at home or go on vacation. In the past year, theyve visited relax at home or go on vacation. In the past year, theyve visited the Dominican Republic, Lake Tahoe, Austin, Las Vegas, San the Dominican Republic, Lake Tahoe, Las Vegas, San Diego, New York, and Florida, and so Austin, far, they have trips to Diego, New York, and Florida, and so far, they have trips Asia, the Greek Islands, and Hawaii scheduled for 2011. to
Asia, theimportantly, Greek Islands, andtheir Hawaii scheduled for year. More though, family never takes anext backseat to More importantly, though, their family never takes a backseat to work. The couple has breakfast with their two boys every morning,
Koop,Koop, In theIn Moment the Moment Photography Photography Phototgraphy Phototgraphy by: Valerie by: Valerie
CHANGED CHANGED THE THE LIVES LIVES
OF THIS ONCE BROKE COUPLE. OF THIS ONCE BROKE COUPLE.
W W
eve all had weekday mornings when we open our eyes before sunrise and want eve all had weekday mornings when open our eyes before sunrise and want nothing more than to stay under thewe warm covers to continue that wonderful nothing more than to stay under the warm covers to continue that wonderful dream that was so rudely interrupted by the blare of the alarm clock. Thing is, we dream was soand rudely interrupted by the blare of alarm clock. is,day we cant. Most of us crawlthat out of bed begin the agonizing process of the getting ready for Thing another cant. Most of us crawl out of bed and begin the agonizing process of getting ready for another day at the office. As much as we wish we could, we cant just roll over and drift back to sleep. at the office. As much as we wish we could, we cant just roll over and drift back to sleep. AaronandSophiaRashkincananddo.Afterstartinganonlinehomebusinesslastyear,thecouple s AaronandSophiaRashkincananddo.Afterstartinganonlinehomebusinesslastyear,thecouple s lifestyle was transformed into one of those fantasies most people only dream about while they sleep. lifestyle was transformed into one of those fantasies most people only dream about while they sleep. Aaron and Sophia have hundreds of thousands of dollars tucked away in the bank, a thriving business Aaron and Sophia have hundreds ofwho thousands of parents dollars tucked away in the bank, a thriving business that continues to soar, and two boys get their undivided attention every single day. that continues to soar, and two boys who get their parents undivided attention every single day. Our new business is completely life-changing, Aaron says. How many people can say Our new is completely Aaron of says. How many people can say they wake up business every morning without life-changing, the financial pressure todays economy? they wake up every morning without the financial pressure of todays economy? Things werent always so nice for the Rashkins. Aaron and Sophia were top leaders in a Things werent always so nice for the where Rashkins. and Sophiato were top a leaders inof a traditional network-marketing company they Aaron worked tirelessly achieve lifestyle traditional network-marketing company where they worked tirelessly to achieve a lifestyle of total independence. Unfortunately, the hard work wasnt paying off. Though the couple was total independence. Unfortunately, the hard work wasnt paying off. Though the couple was
work. The couple with their two boys every morning, and because they has canbreakfast afford a full-time nanny to take care of their and because they can afford a full-time nanny to take care of their youngest son, Aaron and Sophia are able to attend every event at youngest son, Aaron and Sophia are able to attend every event their older sons schoolsomething few other parents can do. at their olderand sonsSophia schoolsomething few situation other parents do. to Aaron stress that their isntcan unique Aaron and Sophia stress that their situation isnt unique them. Anyone with a sincere desire to be successful, who to is them. with aeffort, sincere desire to be successful, who is willingAnyone to put forth the can achieve their dreams through willing to put forth the effort, can achieve their dreams through this business. We have countless members on our team who this business. We have countless members on our team who are experiencing life-changing results in a timeframe thats are experiencing life-changing results in a timeframe thats worth getting excited about, Sophia explains. worth getting about, Sophia explains. There are excited so many people making big-time money here There are so many people making big-time here right out of the gate, Aaron adds. What took us money five years to right out of the gate, Aaron adds. What took us five years to make in our previous company we made in less than a year make in our previous company we made in less than a year here. There are team members six and seven months into the here. There areare team members six and they seven monthspossible. into the business who earning more than thought business who are earning more than they thought possible. This business is the real deal. T This business is the real deal. T Go to www.YourHomeBusinessPros.com or call Go to www.YourHomeBusinessPros.com call 888.879.4441 to learn more about the or home 888.879.4441 learn more about the home business that to allows Aaron and Sophia Rashkin business that with allows Aaron and Sophia Rashkin plenty of time their family and has eliminated plenty of time worries with their family their nancial for good.and has eliminated
their nancial worries for good.
Reprinted with permission from Home Business Connection magazine
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Contents
HOME BUSINESS
The Home-Based Entrepreneurs Magazine
Magazine
July/August 2012
14
MARKETING & SALES
30 34
LinkedIn Marketing for B2C Companies.

These audiences on Linkedin will double your sales.
30
Selling is a Contact Sport.

Discover the keys to effective phone calling.
LinkedIn Marketing:
Build and enhance relationships with key
Home-Based Millionaires:
These 7-figure entrepreneurs achieved success by starting ventures from home.
influencers, referral sources, and media types.
FEATURES
14 20 24
Millionaires in the Neighborhood!

Successful 7-Figure Home-Based Entrepreneurs Share Their Stories and Advice.
24
48 52
Photo Courtesy of Stedman Graham
HOME OFFICE Overhaul Your Home Office.

Follow this 7-step plan.
55+ Low Cost Businesses Table.

Select and start a home business thats right for you!
Grow Your Own Talent.

Hire for attitude, train for skills.
48
Know Thyself.
Stedman Graham Shares How Creating Ones Own Identity Bolsters Success.
Home Office Organization:

Get motivated and work more efficiently.
Interview with Stedman Graham:

Motivational speaker and author of You Can Make It Happen and Teens Can Make It Happen.
BUSINESSES & OPPORTUNITIES WORK-FROM-HOME SUCCESS STORIES
36 57 57-58
Start an Online Used Book Store.

Learn about a fun, profitable, and low-risk home business.
28 29 54 55
Mister Smoke Stop.

Hypnotist is a man on a mission.
54
Results for Clients.

Entrepreneur increases companies visibility.
Network Marketing Contact Listings. Classified Ads.
No More Melted Messes.

Womans invention keeps ice treats frozen.
Rags To Riches.
Powerhouse behind Exclusiv Vodka.
MONEY CORNER
40 44
The Winning Game Plan.

Whether your home-based business is by choice or necessity, focus on these three keys.
Home-Based Inventor:
Vickie Weber created the IceHuggy for handling frozen treats.
Critical Numbers, Critical Trends.

Track financial numbers that will keep you out of a cash crunch.
NEWS AND REVIEWS
40
Financial Keys:
Your home-based business needs a winning game plan.
10 12 26 52
Letter from the Publisher Letters to the Editor & Notice to Readers Newsstand.
Tough economy... SBA and YouTube... Wireless technology... and more..
Hot Book/Product Reviews

Hot items for the home office.
July/August 2012 | Home Business
Magazine
LETTER FROM PUBLISHER
HOME BUSINESS
Volume 19 Issue 4, July/August 2012 www.homebusinessmag.com
7-Figure Success in the Neighborhood

Home Business Magazine (HBM) features a millionaire success issue each year. Home-based entrepreneurs who have achieved 7-figure sales revenue per year in their businesses are profiled. The millionaire success issue has consistently been an annual favorite. These entrepreneurs just like you have started up a business and gone through similar experiences and obstacles in their journeys to success. They share their stories and advice to HBM readers in this issues cover story about growing their businesses into million-dollar enterprises. The current economic environment is a strong time for the home business market. The capability of homebased business operations continues Take the strategies and to improve. Home businesses can be tactics of successful operated part-time and have relatively home-based millionaires, low start-up and operational costs. and use them in your specific With the latest home office technology business operations. and the Internet, a huge variety of businesses can be operated from home. These types of businesses are also more adaptable, flexible, and easier to target emerging opportunities. In the current economic state, our readers need advice from 7-figure income earners who are able to thrive as the economy grinds downward. Ive mentioned before that the home-based business sector seems to do better when the larger business economy does worse. One reason is that as the economy declines, many businesses and economic sectors crash or seriously shake out. The demand for the product or services generated from these businesses and economic sectors still remains, however, and home-based business operators are just the ones to meet the demand. In addition, those who lose their jobs, either from outsourcing or layoffs, join the ranks of the vast home-based consultants sector. If you dont yet operate a home-based business, start by studying a market or industry with which you have experience or knowledge. Evaluate and project how this market or industry will be impacted by an economic downturn. Include in your business plan significant content on reacting to and capitalizing from downward economic trends. If you already own a home-based business, take action to diversify and grow. Generate an additional revenue stream with a complementary business you can cross-market with your existing business. When you read through this issues cover story, dont just read the millionaires profiles from a perspective of human interest. Rather, focus on the success strategies and tactics that these successful entrepreneurs have employed to achieve business growth. Then, take these strategies and tactics, and use them in your specific business operations. Reading their stories and advice about starting up and operating a business is the first hurdle. The next hurdle is implementing what youve read. At the printing of this issue, we will be about 125 days away from the 2012 Presidential elections. I encourage all home business owners to conduct thorough research on each presidential candidate across party lines. This election is more than just supporting your political partys candidate. Each candidates views on taxation and growth of small/home businesses and what each will propose for legislation affecting small and home businesses are important factors. The candidates that will support a business environment conducive to creating more 7-figure-income home business owners are the candidates to pay close attention to. Take these factors into account before casting your vote. And whats most important is that you do vote.
The Home Business Team
Publisher Richard Henderson United Marketing & Research Company, Inc. Editor-in-Chief Stacy Ann Henderson Managing Editor Sandy Larson Home Office Writer Suzanne Kearns Feature Interviewer Deborah J. Sergeant Feature Writer Priscilla Y. Huff Graphic Services Will Rabil, Slice, Inc. Production Manager Jon Auld Art Direction Richard Rabil Advertising Sales Western U.S./Canada: Michelle Dellner Call (949) 240-7529 Eastern U.S./Canada: Stephanie Crowe, Nick Distasio Call (914) 769-0051 Ad Sales Assistant Reagan Nilsson Call (949) 300-7718 Distribution Manager Richard Trummer, Curtis Specialized Circulation Bob Kennedy, Cavendish Media Circulation Manager Dennis Porti, Curtis Subscriptions National Subscription Fulfillment Call (714) 693-1866 www.homebusinessmag.com Subscription Manager Steve Schley Print Manager Kris Hayner, R.R. Donnelley Reprints For high-quality article reprints, any quantity, email Betsy White, The Reprint Outsource, bwhite@reprintoutsource.com Mailing Lists www.homebusinessmag.com
(Click on Mailing Lists to order.)
Mailing List Manager Danny Grubert (914) 925-2400 List File Manager Tom Donovan Digital Media Manager Jim Pappadeas, Epsilon Digital Media Internet Marketing Manager Mark Loeffler Website Development Infoswell Media Internet Manager TonyQ Webmaster, Infoswell Media Social Media Shayla Henderson Customer Service Email: customerservice@homebusinessmag.com
Editorial
Greg Crabtree, CPA, Karen Fritscher-Porter, Steve Johnson, and others.
Distribution
Curtis Circulation Company 730 River Road New Milford, NJ 07646 Tel: (201) 634-7400 Fax: (201) 634-7499
Print Advertising
Home-Based Business Display Advertising: Stephanie Crowe, Nick Distasio: (914)769-0051 Michelle Dellner: (949) 240-7529 Fax (714) 388-3883 Email: advertise@homebusinessmag.com Classified Ads/Directory Listings: See pages in back of magazine. www.homebusinessmag.com/print-magazine-advertising
Online Advertising
Advertise at HBM ONLINE, HBM EXPO & Facebook www.homebusinessmag.com/online-advertising
Home Business Magazine

Home Business Magazine (ISSN 1092-4779) is published bi-monthly by United Marketing and Research Company, Inc., 20664 Jutland Place, Lakeville, MN 55044. One Year Subscription Rates: Domestic $19. Canadian $39. Foreign $59. For Subscriptions: 714-693-1866, MF Periodicals Postage Paid at Lakeville, Minnesota, and at additional mailing offices. POSTMASTER: Send address changes to Home Business Magazine, 20664 Jutland Place, Lakeville, MN 55044. Printed in the United States
Publisher, Home Business Magazine
10
Home Business
| July/August 2012
www. homebusinessmag.com
DEAR HOME BUSINESS
H O M E B U S I N E S S
ET IN G SE CR ET S S MO BIL E MA RK 95 + FR AN CH ISE
Create a Mindset for Success
12 2012 JUN E 20
FRANCHISE FEVER!
P ISSUE SPECIAL START-U
ity nity tunit ortu port Opp ess & Op ines i usin Bus dB B sed e-Ba Home H
e ne ine azin gazi Mag Ma
rets to Discover the Sec ing and Successfully Buy ased e-B Hom a ng rati Ope 14 Pg. Franchise.
...Plus: Secrets eBay Selling ying Power Cash Flow Sta ! pping Your Biz Pre Doomsday
m Talks Author Rory VadeSuccess by g About Achievin s. Pg. 28 Taking the Stair
Its 2a.m on a Saturday morning, and you have woken in a panic. It is at this quiet, undisturbed hour of the early morning that the question hits you: Am I where I want to be in life? Am I meeting my professional and personal goals? How do you continue to achieve your life goals? What is needed to create a mindset for success? There are common objectives that allow professionals to maintain a mindset for achieving all of their goals. Stay Positive Maintain Academic Discipline Be Humble Utilize Self-reflection and Re-evaluation
Farzanna Haffizulla, M.D Speaker and expert in work/life balance Author of Harmony of the Spheres www.BusyMomMD.com From the Editor: Such a mindset is required to start up and operate a home-based business or franchise. For more information on home-based franchise businesses, read the cover story in the June 2012 issue of Home Business Magazine.
RICHES IN NICHES
: Crafts & Custom
Design Business Flou
rishes. Pg. 31
Maintain Your Focus

While it is easy for managers to start out with the best of intentions, many can be detoured by the uncontrollable events impacting their professional lives and companies. When a crisis occurs, there is a tendency to immediately confront the challenge. While well-intentioned and often necessary, managers should not allow this thinking to cause them to lose focus on their goals and development. Maintaining a results-oriented focus takes discipline and perseverance in the face of constant interruptions that demand both the managers time and attention. If managers are focused in their thinking, it must be strategic in nature, focusing on the long-term growth of the businesses rather than on the problem or crisis demanding their immediate attention. The ultimate solution to every problem must fit into the long-term goals of the manager.
to your brands content strategy. You need clarity of purpose and a strong foundation to ensure success. The success of any content strategy is predicated by having a clear understanding of what you want to achieve and who your target audience is from the start. Clearly define your intended core messages and craft your strategy to reflect the needs of your target audience, and have the resources in place to navigate the social web. Content marketing is most effective in a conversation with your followers, not as a monologue. Your messages must be adapted for the desired distribution channels and technologies that will be leveraged.
Lori Rosen Executive Director Custom Content Council www.customcontentcouncil.com
and energize you. Negative words do the opposite. Deal with conversations quickly. Ask yourself, Where is this going? Do I want to participate? and choose accordingly.
Dr. Joey Faucette http://www.listentolife.org/ c/o Bobra Robinson Robinson_bobra@comcast.net
Notice to Readers
HOME BUSINESS Magazine is sold as information only. The publisher, United Marketing and Research, Inc., considers its sources reliable and verifies as much data as possible, although reporting inaccuracies can occur; consequently, readers using this information do so at their own risk. The publisher has not done a background check on listed companies (which includes advertisers), nor does it know people at all the companies. The publisher cannot assume any responsibility in any manner for the actions of any of the listed companies, and the publisher cannot guarantee the outcome of any correspondence, arrangements, or subsequent transactions the reader may make with any of the listed companies. HOME BUSINESS Magazine is sold with the understanding that the publisher is not engaged in rendering medical, legal, financial, accounting, tax, or other professional service. If medical, legal, or other expert advice and assistance are required, the services of a competent qualified professional person should be sought. The publisher, United Marketing and Research Company, Inc., assumes no responsibility for any changes of offers, nor for any companies/advertisers that may go out of business. All correspondence regarding questions or problems on a companys (including advertisers) program, products, or services should be directed to the company, not to the publisher. Advertisers and advertising agencies assume liability for all contents of advertising and for any claims arising therefrom. It is up to the user of this publication to investigate the product or service offered, and to make sure the company is reliable and that the product or service meets the users requirements. United Marketing and Research Company, Inc., is not responsible for the delivery of merchandise, starter kits, supplies, or other products and services ordered from advertisers. 1993-2012. Reg. # 4180563 and 4145799. TRADEMARKS: Home Business, Serial Number 74/713646 and Home Business Magazine, Serial Number 75-086596, issued by the United States Department of Commerce, Assistant Commissioner for Trademarks. Mark Type(s): TRADEMARKS: Conform to the minimum requirements set forth in 37 C.F.R. Sec. 2.76 (e); and formal requirements set forth in 37 C.F.R. Sec. 2.76(b) and (c). All rights reserved. No part of HOME BUSINESS Magazine may be reproduced, stored in a retrieval system, or transcribed, in any form or by any means, photocopying, electronic, mechanical recording or otherwise, without prior permission in writing of the publisher, United Marketing and Research Company, Inc., Lakeville, MN 55044.
Timothy F. Bednarz, Ph.D. Author and Publisher of Majorium Business Press timothy.bednarz@majorium.com www.majorium.com 800.654.4935
Abstain From Negative Conversations

Choose your conversations carefully whether on the phone or in the hallway. Listen actively. Redirect quickly when the conversation spirals downward into negativity without a suggestion of course correction. Attempt to reframeYes, and yet if the redirect is ineffective. Remove yourself with I must go if the redirect or reframe fails. Words impact our perception of reality. Think about how you feel after hanging up or what youre thinking as you walk away from conversations. Positive exchanges lift dark clouds
Build a Foundation
Many things can cause your readers stress. Like the good book says, you cant build a following on a foundation of sand. Same applies
We appreciate your feedback and work-from-home success stories for review and consideration. Please send both via e-mail to: editor@homebusinessmag.com, or via postal mail to: HOME BUSINESS Magazine,
20664 Jutland Place, Lakeville, MN 55044.
Articles appearing in this publication express the opinions, experience, and research of its authors and not necessarily the opinion of HOME BUSINESS Magazine.
12
Home Business
| July/August 2012
Millionaires in the Neighborhood:

Successful Home-Based Entrepreneurs on Your Street Share Their Stories and Advice
By Priscilla Y. Huff
F E AT U R E
espite the recession, recent statistics reveal that the number of U. S. millionaires is rising. Many work from home, operating ventures which fall under the following categories: Publishing/Education; Mobile Businesses; Inventing; Social Media; E-Commerce; Product Sales; and Business Services. Here are the profiles and advice of eleven of these enterprising entrepreneurs:
PUBLISHING/EDUCATION MILLIONAIRES # 1 AND #2 Arianne Milano McHugh and Tim McHugh, Co-Owners, Saddleback Educational Publishing
In 1982, Thomas Milano, a high school math teacher in South Philadelphia (PA), began Saddleback Educational Publishing in his garage when he realized there was a great need for special education materials in all subjects. Beginning as a distributor, Milano soon became a publisher of academic resources for slower learners. When he retired, his daughter, Arianne Milano McHugh, and her husband, Tim McHugh, purchased his business. We refocused and rebranded my fathers business, says Arianne, enabling us to grow in yearly sales even in this recession. The McHughs publish a broad selection of titles in all subject areas. Their books and supplemental materials offer mature content that appeals to teens interests, but at low enough reading levels that middle- and highschool struggling learners become successful
readers. The McHughs primarily use direct mail to reach their best customers teachers and Home-based millionaires achieve success by pursuing their ventures with librarians along with passion, perseverance, faith, and hard work. print and web advertising and PR professionals. If you do not put After her oldest son accumulated credit money into marketing yourself, you will card debt in his first college semester, Lechter not be seen, says Arianne. Always market dedicated herself to developing financial yourself in a professional way. No one needs education and creating tools for entrepreneurs, to know you may be working from home. Let families, women, and young persons to people perceive you as being larger than you take control of their financial lives and be are, and it will help instill trust in your brand. successful. She launched Pay Your Family Arianne advises entrepreneurs to stay true First and YOUTHpreneur. With these, to their niche. If you reach too far, you Lechter devised the game, Thrive Time for sacrifice your core audience. In addition to Teens, and a product called YOUTHpreneur having nineteen books on the 2011-2012 list Its My Biz Kit, an entrepreneurial kit for for the American Library Associations Quick kids, receiving awards for both. With her Picks for Reluctant Teen Readers (YALSA), game, Lechter started a nonprofit initiative one of their multicultural teen fiction books in an Arizona state-wide competition in recently received a Silver Medal from the schools with the backing of the Arizona State Independent Publishers Book Awards. Treasurer, the state CPA society, and many Proud they are creating materials for the business leaders. kids that got left behind and struggle, Arianne says, Purely publishing (these) books feels like our businesss best achievement. For more information, visit www.sdlback.com.
MILLIONAIRE # 3 Sharon Lechter, Author and Founder of Pay Your Family First & YOUTHpreneur
Sharon Lechter is a world-renown entrepreneur, author, philanthropist, educator, international speaker, licensed CPA, and mother. When she discovered her sons were reluctant readers, she helped build the talking book industry. Lechter later achieved acclaim as the co-author of the best-selling book Rich Dad Poor Dad and the Rich Dad series of books, helping the company grow into an Arianne Milano McHugh and Tim McHugh co-owners of international Saddleback Educational Publishing are dedicated to having powerhouse.
students be successful readers.
14 Home Business
Sharon Lechter author and founder of Pay Your Family First, & YOUTHpreneur is shaping the state of the nations financial literacy.
Lechter, who started the Rich Dad Company from home, says she likes the no-commute factor and other work-from-home benefits, including involving ones family in business. Her books offer entrepreneurs many success insights, including her latest, Outwitting
Continued on page 16
| July/August 2012
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Millionaires in the Neighborhood Continued from page 14
F E AT U R E
the Devil, for which she teamed up with The Napoleon Hill Foundation to release a manuscript originally written by Napoleon Hill in 1938. Lechter is also proud to be a member of the first Presidents Financial Advisory Council, but is especially gratified to see the impact of her financial education programs with the worlds youth. We must teach our young people the skills both scholastic and financial that they need to not only survive, but flourish in the world. For more information, visit www.sharonlechter.com; www.payyourfamilyfirst.com.
MOBILE BUSINESS MILLIONAIRE # 4 Dr. Jason Selk, Performance Coach

The same year the St. Louis Cardinals won the World Series, they employed Dr. Jason Selk, professional sports psychologist, business coach, and licensed mental health professional to improve their players performance and handle issues like substance abuse. Soon after, corporate CEOs began to hire him to work with their employees. I discovered athletes and business persons were comparable in their performance needs, Today, Selk continues to
coach collegiate, Olympic, and professional people in sports and in business, helping them athletes and teams; as well as corporate improve in their personal and professional businesspersons, using his performance- lives. But what gives me the most peace of mind, is that I am also helping them to be better boosting technique, Mental Toughness. His athletic coaching success led him human beings. For more information visit, to write his book, 10-Minute Toughness, www.enhancedperformanceinc.com/. that was popular with coaches and athletes. With the release of his second book, Executive Toughness, Selk says he is getting more corporate clients. It highlights the tools used by highlysuccessful business persons with whom Selk has consulted. Whether you are a stay-at-home parent, a CEO, executive, or a small business owner, these tools can help you succeed, he says. Selk says there are three things any person can do daily to achieve her/his goals: accountability, focus, and optimism. Not blind optimism, Selk explains, but having a plan to overcome any adversity that happens. Selk likes being home-based and strives to put as much energy as possible into being as good as a husband and father as he does with his clients. I want to improve a little bit, each day, with my family and in Dr. Jason Selk is a performance coach my work. He concludes, I am fortunate who develops mental toughness in sports, to work with some of the most successful business, and life.
16
Home Business
| July/August 2012
Christy Kaskey is the founder of Kaskey Kids, Inc., which encourages the imaginary play of children.
INVENTING MILLIONAIRE # 5 Christy Kaskey, Founder, Kaskey Kids, Inc.

When Christy Kaskey could not interest her two young sons in playing with the traditional toy figures that she knew growing up, she created her own. Her business, Kaskey Kids, Inc., designs and manufactures sports action figures for kids, ages 3 to 7 years old. Her company has twenty-three different varieties and offers four different sports, as well as NHL and Collegiate Licensed styles.
Word-of-Mouth, iContact blasts, and being included in numerous publications gift guides, have been Kaskeys most effective marketing methods. Specialty toy stores and collegiate fan shops are her best customers. Kaskey loves the flexibility that working from a home office provides her: no commute; few distractions; and no office politics. She is a believer that being your own boss and working from home increase an entrepreneurs productivity. If I think of something new, I do not need anyones approval to implement it right away. Kaskey says entrepreneurs should monitor their budgets while focusing on what is most important for their businesses successes. Respond to all your customers needs. And work with all your partners, fostering longterm relationships to provide the highest quality/service to the end customer. Celebrating its tenth anniversary this year, Kaskey Kids has received numerous awards for crafting toys that promote creative and imaginative play. She concludes, If you have a new product idea, and your market research reveals that nothing like that exists, then go for it! If you are enthusiastic about your idea, it is 100 percent possible to create it. For more information, visit KaskeyKids.com.
SOCIAL MEDIA MILLIONAIRE # 6 Eric Harr, Founder of Resonate Social

In 2006, Eric Harr, an Emmy-nominated correspondent for CBS news, was asked by his producer if he had ever heard of Twitter? Looking at it, I saw this seismic shift how people were communicating in these social ways. Since then, Harr not only learned about Twitter and other online social sites, he became CBS News social media expert. Harr also started VIV MAGAZINE, the worlds first mass-market digital magazine; launched Resonate Social, his own social media agency; and wrote the best-seller, The REAL TRUTH About Social Media: 8 Timeless Truths and 8 Monumental Truths. Calling himself a social strategist, Harr helps businesses manage and set social effective, measurable strategies. My business acquired clients like HP, and it just took off. He says social media is forcing companies to return to old school in having to listen, care, and when necessary, apologize to their customers again. Using mobile technology to work from home, Harr loves that he can still participate in daily family activities. Marketing his business
17
F E AT U R E
who you are in social media, you will build an audience. You can monetize that from your home. Even with social media tools, Harr says business success is not easy. It is a digital handshake, and you still have to work really hard to succeed; but, oh my, it is worth it! Presently, Harrs company is building mobile apps consumers will be able to use to amplify their voices. We are quadrupling in size every year, and what a ride it is! For more information, visit http://ericharr.com/; & http://resonatesocial.com/.
Trevor G. Blake is the CEO of Three Simple Steps LLC, a virtual pharmaceutical company.
E-COMMERCE
Eric Harr is a social media expert and founder of Resonate Social, bringing oldschool creative to new-school media.
MILLIONAIRE # 7 Trevor G. Blake, CEO, Three Simple Steps LLC

Having seen the high costs of staffing and management being passed onto patients in the form of excessive drug prices, Trevor Blake began his first home-based business, QOL Medical LLC, becoming Americas first 100% virtual pharmaceutical company with five FDA approved drugs to treat rare diseases. With no overhead or staff costs, Blake channeled investors funds into developing drugs for patients who needed them, regardless of their financial circumstances. It proved to be a successful business model, returning annual
is just as easy, too, using Twitter, or having a dialogue on a platform and using to connect with or foster new business connections. Entrepreneurs should realize Content is now king, he says. You must have a stellar product or service, because that is what people are going to share with others. He also recommends, If you bring your whole personality into your venture, and stay true to
net profits as high as 83% on receipts of $15$20 million. In 2011, Blake sold it for $107 million. Blake started three more home ventures: ANU Pharmaceutical LLC, a 100% virtual cancer research and development company; Kalvi Medical LLC, a new virtual biotechnology company; and Three Simple Steps LLC, to support his book Three Simple Steps (Aug, 2012). It describes how Blake started QOL Medical LLC and ANU and provides a success map for would-be entrepreneurs. Bypassing an expensive sales force, Blake markets directly to prescribers, supplying data and information about the diseases and their treatments through scientific seminars, webbased conferences, and continuing medical information. My best customers are the patients who were given back their lives from simple drug solutions that bigger companies ignored. Doctors love it when they can find real solutions to their patients needs, and become advocates for the drug. Being home-based, Blake can make quick decisions and increase his customer response time. Theres never a bad time to start your own company; and no limit to how big a home-based business can be. For more information see http://trevorgblake.com; www.threesimplesteps.com.
PRODUCT SALES MILLIONAIRES # 8 and #9 Quincy Yu, Dennis Seaman, Co-Founders, Clean+Green by SeaYu
When wife and husband, Quincy Yu and Dennis Seaman, rescued a 100-lb dog, they were frustrated they could not find thorough, yet safe, pet accident cleaning products. They realized that pet lovers like themselves needed powerful and effective cleanup systems; but ones that were also natural and friendly to pets and people. From their San Francisco home, Yu and Seaman started SeaYu, a consumer package goods company focused on eco-friendly green
18 Home Business
| July/August 2012
prices, while delivering quality customer service. Quincy advises entrepreneurs to Keep a steady hand on the pulse of your consumer, understanding the trends versus fads; and be ready and open to make changes as you see the market changing or growing. Quincy Yu and Dennis Seaman are co-founders of Clean+Green by Quincy and Dennis are SeaYu, natural pet stain and odor removers. proud that SeaYu addresses a real market need. We believe cleaning products. They went on to develop that if we build trust with our consumers Clean+Green, a line of natural pet stain and by being honest and transparent, they will odor removers of dogs, cats, birds, ferrets, and be loyal to us. For more information, visit www.OdorandStainRemover.com. other small animals, even skunks. Pet enthusiasts and mothers with pets and children, are SeaYus best customers. BUSINESS SERVICES Quincy and Denis reach them through public relations; social media outlets, including blog MILLIONAIRE # 10 reviews, Facebook, and Twitter; and through Andrea Sittig-Rolf, Chief BlitzMaster & CEO, the traditional print and broadcast media. BlitzMasters Though operating SeaYu may require long Andrea Sittig-Rolf, a former regional sales hours, Quincy Yu likes having the business at manager, decided she could do just as well their home. I have the flexibility of working working for herself and BlitzMasters was any hour of the day so I can accommodate born. My fianc thought I was crazy and both business and family demands, she says. could not believe I quit my job; but ten years Quincy and Dennis attribute their success later, I am living my dream. to offering quality products at reasonable Continued on page 46
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Address Phone Number Website 240 Edgewater Dr., Menasha, WI 54952 (920)722-1343 www.acardintheyard.com 290 Alpha Drive, Pittsburgh, PA 15238 (800)247-0770 www.airscent.com 217 E. Lincoln, Reading, MI 49274 (800)245-7450 www.americangoldplating.com N19W24075 Riverwood Dr., Suite 100, Waukesha, WI 53188 (800)441-9411 www.ahit.com 168 W Main St, #289, Frederick, MD 21774 (301)606-1358 http://anyart.com 225 E Broadway, Ste.B117-2), Glendale, CA 91205 (818)536-7381 www.wholesdealerslicense.com 26891 Recodo Lane, Mission Viejo, CA 92691 (800)854-8263 www.awesomespecialties.com 345 North Lewis Ave, Oglesby, IL 61348 (800)223-4103 www.badgeaminit.com 4152 Rush Street, Diamond Springs, CA 95619 (800)357-4003 www.batterydoctors.com 1105 Vista Drive, Sevierville, TN 37862 (865)446-0660 www.benscarts.com 549 E. McKellips Road, #76, Mesa, AZ 85203 (480)834-3115 www.goldenrulefinancial.com P.O. Box 277, Salem, WI 53168 (262)997-9327 www.celebratehome.biz 2260 W. Holcombe Blvd, Ste 100, Houston, TX 77030 (800)349-0552 www.brokeropp.com/hbm 1940 W. Sunkist Rd., Tucson, AZ 85755 (800)488-2445 www.childshieldusa.org 5304 Main Street, Spring Hill, TN 37174 (800)257-5308 www.cityusa.biz 24333 Penhollow Ct, Punta Gorga, FL 33955 (941)639-4520 www.endcracks.com 3721 Loveall Rd., Booneville, AR 72927 (888)853-2592 www.truckloadplanning.com 950 Wellington Ave., Cranston, RI 02910 (800)827-7779 www.cruisingfree.com 209 Main Street, Williams, IA 50271 (515)854-2600 www.EMNab.biz Box 2522, Hudson, OH 92593 (330)655-9306 www.gerifit.com 13100 56th Court #701, Clearwater, FL 33760 (800)603-4343 www.goldeffects.com 3267 Bee Caves Rd, No. 107-185HB, Austin, TX 78746 (512)420-0156 www.gonefishn.org 888 Newark Ave., Ste 223, Jersey City, NJ 07306 (888)212-4733 www.BeAGreenirene.com PO Box 1029, Irvine, CA 92659 (800)260-0010 www.gumball.com 350 5th Avenue, New York, NY 10001 (800)313-8390 www.ownavendingroute.com 10043 New Salem Road NE, Pleasantville, OH 43148 (740)467-3096 www.holisticpetfoodplace.com 93 Main St, Box 365, Hebron, CT 06248 (877)228-4144 www.HomeJournalBusiness.com 959 Walnut, Ste 112, Pasadena, CA 91106 (800)657-8276 www.myplumm.com 4236 Grissom Dr., Batavia, OH 45103 (800)642-9790 www.kaeser-blair.com 12120 State Line Rd., Ste 233, Leawood, KS 66209 (800)636-7022 www.KCHomeInventory.com 2850 Vicksburg Lane., Minneapolis, MN 55447 (800)228-8305 www.lilorbits.com P.O. Box 7530 PMB 49, Yelm, WA 98597 (360)894-0784 www.ManyPeopleNeedThis.com 4535 W. Sahara Ave, Ste 200, Las Vegas, NV 89102 (405)701-4996 www.lazywealth.com 93 Main St, Box 465, Hebron, CT 06248 (860)228-4144 www.MEDAlertBusiness.com 2937 North Clydourn, Ste 302, Chicago, IL 60618 (888)484-6656 www.mojophotobooth.com 100 Paddock Rd, Belleville, IL 62223 N/A www.MyCityApp.com/hbc.html 3345 Vincent Rd., Pleasant Hill, CA 94523 (800)788-6682 www.novachromeusa.com 10571 Hearth Rd., Spring Hill, FL 34608 (888)284-0998 www.OcassionOgraphy.com 3223 NE 87th St., Seattle, WA 98115 (206)522-0332 www.onehourparties.com 2187 Vista Ct., Laverne, CA 91750 (877)593-1249 www.personaltouchproducts.com N/A (347)687-5758 www.BTHE1.com 1145 N. 2nd St., El Cajon, CA 92021 (619)588-2155 www.rvhfreegate.com 1605 555 W. Hastings St, Vancouver, BC, V6B 4N4 N/A www.resellerdynamics.com 17905 Bothell Everett Hwy, Mill Creek, WA 98012 (877)467-6868 www.rotovac.com 3327 Parks Lane, Carmichael, CA 95609 (800)555-5555 www.rpmvending.com P.O. Box 923, Chesterfield, MO 63006 (314)698-8699 www.source4signs.com 6184 S. US Hwy 231, Cloverdale, IN 46120 (800)483-9087 www.scorpioncoatings.com N/A (800)432-4662 www.shopnik.net 4224 Evan Brooks Dr, Baton Rouge, LA 70814 (800)240-2546 www.slumberparties.com 1455 Old Bridge Rd., Ste 204, Woodbridge, VA 22192 (800)909-5433 www.sportslife.com 928 Sligh Ave., Seffner, FL 33584 (800)282-1599 www.stardek.com POB 971, Reno, NV 89504 (480)615-7646 www.starscapes.com 110 St. Andrews Way, Etters, PA 17319 (717)480-7632 www.sweet-greetings.com 801 S Garfiels Rd, Traverse City, MI 49686 (800)935-1378 www.MobileMarketingCells 4201 Wilshire Blvd, Los Angeles, CA 90010 (800)367-4152 www.loanconsultants.com 811 Neely Farm Dr, Simpsonville, SC 29680 (888)865-5296 www.theperfectlawn.com 4902 Carlisle Pike #402, Mechanicsburg, PA 17055 (800)309-4345 www.theticketcounter.com 5571 N. University Drive, Suite 204, Parkland, FL 33067 (954)282-6150 www.verifieddirect.com 2275 W County Line Rd Ste 6, Box 1562, Jackson, NJ 08527 (800)266-0224 www.worldwidemerchandise.com | July/August 2012
Start-Up Company Business Costs Started Number Type of Business $399 1988 128 L M Min.$500 2005 100 DS $1,000 1993 N/A DR M W $1K-6K 1992 25 L S $99-$799 N/A 100 DS $1,000 N/A N/A D F W $1.9K-$2.9K 1998 100+ DR M W MO DS E $30 1972 N/A M MO $12,500 1988 1,001 DR L IA $900 N/A 500 D DR $120-$420 1984 1 MLM SB DS $1,295 2009 N/A DR MLM DS IA $195 1993 600 D IA $299-$999 1990 3,000 DS IA $199 2003 45 L F MLM SB DS IA E $965-$1,895 2002 1 D IA N/A N/A N/A D S $0 1972 N/A D $900 N/A 100 D DS IA $2,500 1984 28 L $1,500 1992 N/A M $50-$72 1997 N/A D W MO $450 2007 650 DR L F M MLM SB DS IA E $75 N/A 10,000 D $2,000 N/A 1 DR $250 1999 10 DR W MLM $349-$549 1998 9 DR L M S SB DS IA $99 N/A N/A D DS $85 1894 2,200 D DR W MO DS IA $195-$425 1993 N/A DS IA $5K 1974 15 M DS $200 N/A N/A MLM DS IA $35-$10,000 1996 1 D L S MLM SB MO DS IA $449 N/A 500 DR L MO $5,795 2008 N/A DR DS $159 N/A 60 L $750 1978 3,000 DR M W DS $495 1998 2,000 D L F M W MO DS IA E $2,980 2001 20 L SB $249 1989 500 D DR L M W MO DS E $100 N/A 100 MLM DS $300 1995 25 L $50 N/A 1,000 DS IAE $2,995+ 1996 N/A D DR M $99 1992 N/A D DR M W MO $100 2010 N/A D $1,500 1995 1,000 DR M E $501 N/A 32,767 DR F MLM DS $250 N/A N/A DR MLM DS IA $495 1992 1,000 D $495 1972 3,000 L M <$5K 1991 N/A L $2,500 2000 100 L $100 N/A 2 DS $9,800 1983 N/A L F W E $1K-$3K 2002 42 D DR M W $129 1992 N/A IA $199 2009 20 IA $199 1993 N/A D DR W MO DS IA E www. homebusinessmag.com
Home Business
LOW-COST HOME-BASED START-UPS. MOST UNDER $2K!

Type of Business: D = Dealer, DR = Distributor, L = Licensor, F = Franchise, M = Manufacturer, W = Wholesaler, DS = Direct Sales, MO = Mail Order, S = School, SB = Service to Business, MLM = Network Marketing, IA = Independent Agent Training Provided: M = Manual, V = Video, ON = Onsite, HQ = Headquarters, I = Internet Support Provided: $ = Financial, MK = Marketing, ON = Onsite, HQ = Headquarters, T = Technical, S = Sales Leads, I = Internet Support, O = Ongoing, M = Meetings Mobile: = Business is Home-Based and is Operated Primarily Outside of the Home. Start-Up Costs: K = $1,000 N/A = Information Not Available
Training Provided M ON HQ M I M M V ON I I V I M I M V HQ M V HQ V HQ I M V I V M V I M V I M V I ON HQ M V HQ V ON HQ I M HQ I M V ON HQ I M V HQ M V M V I M HQ I M V I M V ON I M V I M I M V ON HQ I M M V HQ V I M I M V I M V ON V I M ON HQ M V ON HQ I M V HQ I M HQ M V HQ I M V HQ I M V ON HQ I M V ON HQ I M M V ON HQ M V I M V HQ I M I M V ON HQ M V M I I M V ON HQ I M ON HQ M V I I M I
Support Provided MK ON HQ T S I O MK T T O $ MK T I O T I O MK T I O MK T S I O HQ T I $ MK HQ T S I O $ T $ MK T S I O M MK HQ T O MK HQ T I O M $ MK S I O M MK T I O M $ MK HQ T O HQ T MK HQ I O M MK HQ T MK HQ S I O T HQ T I O MK T S I O MK HQ T I O $ T MK I O M $ T O MK $ MK ON HQ T I O M $ O MK HQ T I O MK T S I O MK I O MK T I $ MK S I HQ T $ HQ T O MK HQ T S I O $ MK HQ T S I O M HQ T I O MK HQ S I M MK MK T I $ MK HQ T O MK HQ T S O M MK T MK T S I O MK HQ T I O M MK ON HQ T S I O M MK HQ I O M $ MK T S I O M T I O MK I O HQ T $ MK ON HQ T I O M $ MK S O MK T I O MK T I M MK T I
Description & E-Mail Six-foot yard signs & props for any event! Birthday, new baby, anniversary/wedding, graduation, special events, etc. Mobile. cardinyard@aol.com Manufacture of air freshener & odor control products. Start an air freshener service business. LVasko@airscent.com Automotive aftermarket business that includes gold plate automotive emblems & more. Mobile. smcauto@dmci.net Open a home inspection business or provide valuable contribution to an established inspection group. Full training. Mobile. cscherer@ahit.com Started by group of passionate artists and visual enthusiasts who believe that high quality art should be readily available. Painted art draws attention. craftshowcase@verizon.net Get Access to Dealer Auctions. Program designed to assist individuals with acquiring a wholesale dealers license. Accessibility to dealer-only auctions nationwide. Mobile. Personalized childrens products including: Disney books, clocks, poems; music CDs, & interactive CD-Rom stories. 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Build a team of representatives. info@holisticpetfoodplace.com Home inventory business start-up kit which includes complete software to operate this profitable & in-demand service. Mobile. info@homejournalbusiness.com Jump on untapped tablet market today. Introducing the PLUMM, next generation Andriod. Low cost buy/sell business opportunity. roger.austin@yahoo.com Advertising/promotional specialty products marketed by independent dealers. $16 billion industry. Repeat business. Mobile. gemmer@kaeser-blair.com Inventory service for home or business properties. Use with insurance claims, financial planning, & legal services. Mobile. rick@kchomeinventory.com Manufacturer of mini donut, crepe & pancake machines for entrepreneurs to start their own business. Mobile. brian@lilorbits.com Make Hundreds of Dollars a Day, Offering Something that\s in HUGE Demand by an Enormous amount of People. Mobile. luke@mindfulmail.com Design & consult for entrepreneurs & companies creating effective advertising for magazines & the Internet. larry@lazywealth.com Personal emergency medical information available using todays technology, storing information on a compact digital memory device. Mobile. info@medalertbusiness.com Patent-pending, state-of-the-art photo booth. Fits 12 people. Transport in car. 10 minute set-up. Turn-key business package. Mobile. sales@mojophotobooth.com Mobile Apps are HOT! Now you can run a Mobile Web App for your city. Imagine a Mobile Web App with great information about your city. Mobile. support@mycityapp.com Custom imprinting of fabrics, T-shirts, caps, plaques, mugs, plastic & wood products for awards/apparel industry. Mobile. webmaster@novachromeusa.com Personalization for all occasions such as weddings, birthdays, fundraisers, etc. Specialized software & pre-printed wrappers. sales@charmyn.com Party and special event planning. 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Create walls & ceilings that radiate celestial bodies at night. Residential/commercial. Mobile. cs@starscapes.com All-occasion lawn greetings rental business offering opportunities to serve ones local area. Mobile. info@sweet-greetings.com Text message advertising. Laser targeted mobile solution. Cater to restaurants, realtors, retail, car dealerships, and more. Go mobile. Mobile. sales@vpnationalmarketing.com Own a mortgage company as a loan broker affiliate. Access hundreds of different loan programs. DanA@loanconsultants.com Get started in the $1 Billion synthetic turf market. Knowledge not required in the landscape industry. Mobile. John@theperfectlawn.com Start a travel business. Sell air, cruises, vacation packages, hotels, rental cars & more. Includes travel discounts. sales@theticketcounter.com Debt relief, IRS tax debt & credit repair. System to target professionals best suited for system. Mobile. verifieddirect@gmail.com Get started in a wholesaling business. Internet-based. Thousands of popular products that are drop-shipped to customers. john@wwmerch.com July/August 2012 | Home Business 21
SUCCESS STORY
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ts a fact that everyone has utility bills: Electric, gas, cell phone, TV, Internet, and the list goes on. And no matter how financially challenged or wealthy someone may be, these essential services are needed and can never be paid off; everyone will have to pay for them for the rest of their lives out of necessity. So when a global communications company that is open in 23 countries worldwide and endorsed by one of the wealthiest people in the world, who featured this company on his hit primetime reality TV show, says you should find out more, would you want to hear more about it? What if this same company said theyd pay you generously for helping others get paid when they pay their monthly bills, would you want to know even more? Shane Douglas did, and its paid off in an incredible way for him. Its been seven years since this Idaho native, coming from a town of 1,500 people, started his home-based business helping people match and surpass their current monthly income, plus get paid every time they pay their own monthly bills.
GET PAID
BRIDEY BRI IDEY EY Y ORTH ORT
I dont sell anything; I just simply show people how to get paid every month for services they were going to use anyway and teach others to do the same.
I was tired of all the promises from other companies that say you can become wealthy overnight only to find out you have to sell and teach others how to sell products that are either over- priced or only appeal to a small percentage of the population, says Shane. Our company is different: We only offer services that people pay on monthly basis like gas, electricity, TV, internet, cell phones, home security and more. And I dont sell anything; I just simply show people how to get paid every month for services they were going to use anyway and teach others to do the same.
Shane explains that recent deregulation of Energy providers around the country has opened up a significant opportunity for more people to choose who they get their service with. People like to know they have a choice, Shane says. This, in turn, creates more opportunity for entrepreneurs to grow their business with our company. In this declining economy, home-based businesses are on the rise. People want to supplement their income and possibly replace their incomes while working from home. So the opportunity to get paid every single month when someone turns on their lights, heats their home, uses their cellphone watches TV, logs onto the Internet or arms their security system is a no-brainer, he says. The way Shane has grown to be one of the top income earners and trainers in this business is by following the system the company offers all of its independent business owners (IBOs). He says that he tells people they can get the same services from the same major service providers and get paid. Then, according to Shane, all he does is direct them to his online store, which is included in the companys start-up business package. Our system is 100% automated for you, he explains. Simply direct potential customers to your online store that the company sets up for you, and they can sign up for any of these services with many of the major companies that are available in their area. When they sign up on your online store, you receive a residual commission every month when they pay their bills. Its that simple. The key to his success, he says, is that he doesnt complicate his business; he just goes out and shares the companys program and his personal story. It might not be sexyits utilities after allbut it is simple to share the story. Everyone can relate, because everyone has to pay these bills, he says. Ive been fortunate to have had major success with this company by taking action and so has my team. Weve grown to over 200,000 IBOs in our group in the last seven years all by doing the same thing: keeping it simple. There are a lot of proven leaders here ready to help the next new IBOs become successful too. To see more information about this company go to www.BTHE1.com. Shane and his proven leadership, who started out just like you, are here to answer your questions and help you get started.
Originally Published in Home Business Connection Magazine
Know Thyself
Stedman Graham on How Creating Ones Own Identity Bolsters Success
By Deborah Jeanne Sergeant
F E AT U R E
HBM: Explain the identity element and why its important for achieving success. SG: Its your foundation for growth and
Home Business Magazine (HBM): What
are the top three biggest barriers to homebased entrepreneurs reaching their income goals, and how can they overcome them?
Stedman Graham (SG): The top three are:
development. Its your base from which you organize everything. For most businesses, its important to have a voice and to know what youre selling and branding. The most important thing people miss is What is your message to the world and how do you set that to ideology that people can identify with? Its your elevator speech. You can organize the information and make it relevant to a lot of different people if youre clear and concise.
HBM: What can home entrepreneurs do when they hit a wall such as a lack of market for their business, lack of funding, or a competitor that undersells them? SG: This is the day of diversification. You
According to Stedman Graham, founder of S. Graham & Associates, You have to have A plans, B plans, and C plans, and they should all be aligned with your core of your business.
SG: The dream team is predicated on his/
One: The ability to grow beyond the space that youre in because the marketplace, depending upon your vision, limits the space youre in. To overcome this, be creative in that space and enjoy yourself but dont let that be a barrier. Two: Theres a certain amount of comfort you get locked into. Maintain a certain schedule, because youre not in an office environment. Especially if youre rightbrained and creative, you like the home environment because youre more into the big picture, visionary, and emotional. You dont have the process-oriented bent in your mind. Those who are left-brained most of the time can maintain structure. You have to know what you need to be successful. Determine what you need to maintain a strong work ethic. How much can you produce in that environment? Three: Public perception when people come to visit if you have clients come to your home office. The package of your business
have to be able to diversify through revenue streams and service offerings and not lose your brand and identity. Have things that are related to who you are and what your passions are and what your business model represents. You can expand that to create more sales opportunities, distribution, and alliances so you dont rely upon just one thing. You have to go after business today. You cant sit and wait for the phone to ring. Its a global market. Youre competing with all of these other countries that are trying to build their middle class and be more competitive with the United States in skill development.
HBM: Who should be on a home
her career, and it should be people who have an interest in your specific area. It can be friends, family, or other people who support your philosophy. You dont have to do business together. Sometimes I need a sounding board. Not many people may even understand your business. You need people who can give sound advice who understand what youre doing. Sometimes you just need support and someone to say, Just keep going. Im so proud of you. You need that motivation. Its important to have family, your kids, and friends to be part of your dream team.
HBM: How does an entrepreneur balance committing to his/her vision while staying flexible enough to manage changes in the market and his/her own definition of success? SG: You have to have A plans, B plans, and
entrepreneurs Dream Team?
C plans, and they should all be aligned with your core of your business so it relates. Does it relate and can you systematically relate so its a different market for you? Stay focused and consistent, and maintain growth in the marketplace. Business is tough today; you have to have a lot of determination and work, especially in this economy.
Deborah Jeanne Sergeant writes from her home in Clyde, N.Y. Visit her online at www.skilledquill.net. .
you just need support and someone to say, Sometimes Just keep going. Im so proud of you.
Stedman Graham, www.stedmangraham.com
24 Home Business
| July/August 2012
Photo Courtesy of Stedman Graham
tedman Graham, founder of S. Graham & Associates, specializes in management and marketing consultations within the corporate and educational markets. His New York Times bestsellers include You Can Make It Happen and Teens Can Make It Happen, each with his Nine Steps to Success plan. The long-time beau of media mogul Oprah Winfrey, Graham released in April Identity: Passport to Freedom, which explains how creating ones own identity bolsters success in life. The book is a Wall Street Journal bestseller. Home Business Magazine recently spoke with Graham.
is very important. Make sure you have a strong brand, and make sure the brand doesnt represent the space of the business or the fact that youre home. You can also have meetings outside of your home to give the impression that youre serious.
And thats not just some pie in the sky either.

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25
Pitney Bowes Survey Reveals:

Resiliency of Small Businesses Facing a Tough Economy
Main Street, Consumers:

One Step Closer To An Accountable Wall Street
he effort to ensure a safer, more consumer-friendly Wall Street moved one step closer to success with the passage of the Restoring American Financial Security Act in the Senate. Details of the final bill will now be reconciled between the House (H.R. 4173) and Senate (S. 3217), but the essence remains the same: create a consumer watchdog to protect against hazardous financial situations, regulate banks more closely, and streamline massive institutions before they have a chance to fail. The National Association for the Self-Employed (NASE), and other small business organizations, worked collectively to ensure that small business and the self-employed had a voice in this process. Due to the leadership of Senators Snowe (R-ME), Pryor (D-AR), Graham (R-SC), Menendez (D-NJ), Franken (D-MN), Shaheen (D-NH), Bond (R-MO) and Burris (D-IL), the Small Business Fairness and Regulatory Transparency Amendment (S. Amdt. 3883) was included in the final bill. This provision ensures that the newly created Consumer Financial Protection Bureau will take a special look at rules which may impose significant costs on small business. It will also require the agency to prioritize minimizing the burden on small business during the drafting of new rules and regulations while also preserving consumer protections.
The National Association for the Self-Employed (NASE) is the nations leading resource for the self-employed and micro-businesses, bringing a broad range of benefits to help entrepreneurs succeed and to drive the continued growth of this vital segment of the American economy. Visit www.nase.org
A
N E W S S TA N D
bout half (52%) of small business owners would describe their business economic situation as worse now compared to 12 months ago, according to a previous survey by Pitney Bowes Inc. (NYSE: PBI). However, despite financial struggles, almost three quarters (73%) are optimistic about the future of their business. Such hopefulness will carry them through what some analysts are calling the toughest economy in decades. The survey, commissioned by Pitney Bowes, was conducted by International Communications Research, which polled 504 small businesses across the U.S. about the financial state of their business. The survey revealed that some of the top financial stressors for small business owners in todays economy include: decreased sales (74%); health care costs (52%); late payments from customers (42%); and greater restrictions on financing (42%). About eight-in-ten small business owners say they are very worried about cash flow. In spite of financial pressures, many small business owners still feel they have levers to pull before they would be forced to close. If their financial situation does not improve, 34% would resort to either layoffs or changing their mix of products or services, according to the survey. About a third would barter with customers, suppliers, and employees to minimize the use of cash, while 31% would reduce operating hours. Twenty-nine percent would purchase a technology to increase the efficiency of their business. As many American entrepreneurs attempt to overcome financial challenges in a tough economy, their resiliency is undeniable. Not surprisingly, if forced to close, the survey revealed that more than a quarter (28%) would start a new business. About a third would either start a new career (34%) or retire (32%).
Pitney Bowes provides software, hardware and services that integrate physical and digital communications channels. Long known for making its customers more productive, Pitney Bowes is increasingly helping other companies grow their business. Visit www.pb.com
SBA Launches a YouTube Channel

Aim is to Reach a Larger Audience through Popular Site
he U.S. Small Business Administration is posting informational videos on YouTube as it joins an increasing trend within the federal government to use the popular video-sharing web platform to reach a larger audience. YouTube is a highly popular web site, especially among younger people. The SBA is intent on reaching this audience with its message of entrepreneurship, the importance of small business to the nations economy, and information on the agencys programs and services. The SBA YouTube channel (www.youtube.com/sba) debuted with a 60-second introduction to SBA, its programs and services, and a 10-part Delivering Success series co-produced with the U.S. Postal Service. Future content will include a variety of videos with more in-depth information about SBA programs and services to inform current and potential entrepreneurs. Topics will cover how small businesses can take advantage of the Recovery Act loan programs, government contracting opportunities, exporting to increase market share, counseling and training on how to start and grow a small business, and small business success stories.
The SBA is reaching YouTubes audience with its message of entrepreneurship, the importance of small business to the nations economy, and information on the agency.
26
Home Business
| July/August 2012
SURVEY RESULTS:
Wireless Technology Rules, More Critical Than Ever For Small Business
espite the economic recession, increased usage and spending on wireless technology rules for small business ... so says a study commissioned by AT&T. In fact, according to the AT&T Small Business Technology Poll, nearly two-thirds (65%) of small businesses surveyed said they could not survive or it would be a major challenge to survive without wireless technology. This is up dramatically from a similar 2007 AT&T survey in which only about four Business professionals across multiple industries are adopting video in an effort to in 10 (42%) of small businesses said they communicate and collaborate more clearly and effectively. would have difficulty surviving without wireless technologies. More than eight out of 10 (81%) small businesses indicate Independent industry statistics also back up the wireless they use smartphones, such as a Blackberry, to conduct technology trends: According to market research firm AMIbusiness-related activities. Partners, the U.S. market for smartphones and wireless data Nearly eight in ten (79%) of respondents use WiFi hotspots services is expected to double from $2.5 billion last year to to conduct business-related activities. more than $5 billion in 2013. Survey results are based on an online survey of more than 2,000 Other survey results include: small businesses with two to 50 employees.
Newer businesses tend to be more reliant on wireless technologies and adopt them more rapidly than older businesses.
Source: You can access the online Media Kit here:http://www. att.com/gen/press-room?pid=2545
27
SUCCESS STORIES
Bumping Into Americas Mister Smoke Stop

Hypnotist is a Man on a Mission
By Home Business Magazine
ames P. Hilton is a paramedic, karate instructor, and Eagle Scout, that spends his days introducing himself to truck drivers by striking up conversations and handing out business cards. Sporting a baseball cap and carrying a backpack stuffed full with his Smoke Stop self hypnosis DVDs, the energetic 51-year-old is just itching for opportunities to spread his message. What exactly is his message? A mix of folksy common sense and peer reviewed science, with a sprinkle of Christianity thrown in. Judging from the reception he gets, it really strikes a chord. Scientists know little about how hypnosis works, only that it does. And thats why the American Medical Association and the American Psychological Association have both recognized hypnosis since the 1950s. A native of Jersey City, New Jersey, Mr. Hilton broadcasts on his Facebook page footage of ex-smokers stretching from Indiana to Florida. Seeing is believing, he says.
Whats better, he asks in a strong New Jersey accent, a paramedic helping someone dying of a heart attack or a paramedic giving a person tools to prevent having a heart attack? Prevention is the cure. When did you last meet a health professional who spoke about walking and prayer as medicines? Mr. Hilton asks. Yet, there is an astonishing amount of material in the literature proving that life style changes are remarkably effective for everything from lowering blood pressure to reducing heart attack risk. These things get back seat priority, because drugs are cash spinners. With profit-driven medicine, money is always the bottom line, he says. This is the future of medicine, Mr. Hilton insists. Weve gone full circle. Some day these things will be offered at every hospital, he says, pointing out that both the British and German health systems have long paid for homeopathic and herbal medicines. Mr. Hilton created the Smoke Stop self
American Hypnosis Association certified hypnotist James P. Hilton is on a mission.
hypnosis DVDs, which can be obtained at www.hiltonhypnosis.webs.com. Hes sold them to people from all walks of life. Per Mr. Hilton, research shows hypnosis rates are more effective than gum, patches, or e-cigarettes. He estimates Smoke Stop helps 20-25 people weekly to kick tobacco out of their lives for good. But hes still not satisfied. There are millions more out there wrestling with this appalling addiction, he says.
28
Home Business
| July/August 2012
Results and Attitude for Clients
Entrepreneur Helps Companies Increase Their Visibility

oreen Clark has always been an entrepreneur; however, the understanding did not become a reality until November, 2011. This is when she took her well-structured ideas from paper to practice; forming her home-based business, Doreen Clark Public Relations. Previously, Doreen worked behind the scenes and in the front line of her field for over 10 years when she was laid off in early 2009 following the merger between Northwest and Delta Air Lines. This is a time she calls no mercy because much of America was also in her shoes leaving two choices: S tand out or blend in. The latter of the two was not an option. In late 2010 Doreen was hired, but the relief was short-lived. She found out that life on the inside was different. Many companies had wage freezes and hiring freezes, and more was expected (for less).
She believed that many employees were overworked, overqualified, Doreen Clark took her well-structured underpaid, and greatly lacking ideas from paper to practice and founded in most companies favorite buzz Doreen Clark Public Relations. phrase work-life-balance. This someone is a real connection, and shaking inspired her to work on her own. Doreens company is still a work-in-progress someones hand is the first step in authentic but she believes her home-based business can liking. This is your real network, and I think compete effectively within her industry while it has been forgotten in business. Doreens primary clients are companies rising above in cost-effectiveness because as she stated, Clients come to me for results, looking to increase their visibility. If you not to pay for my office space. The times have ask her about what she likes best, she says, changed, and businesses have to change their Watching something grow that was only strategies with it and that is what I have done. a shadow of itself. I never felt this sense I believe that the independent worker will of pride until I worked for myself and this become as necessary and as common-place as is evident, through results and attitude, for my clients. They are well taken care the little black dress. Doreen Clark Public Relations promotion of, and now there is real balance. She is basic people. Sometimes you have to believes that three years from now she will unplug and just remember that face-to-face still be small, just how she likes it. Visit cant be deleted in some inbox. Talking to http://www.doreenclarkpr.com.
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29
MARKETING & SALES
LinkedIn Marketing for B2C Companies

The Audiences on LinkedIn That Will Double Your Sales Guaranteed
By Kristina Jaramillo
However, that doesnt mean you should not be using LinkedIn Through LinkedIn, you can build and enhance relationships with marketing and just key influencers who can provide you with access to prospects you stick to Facebook would otherwise not have known, met, or done business with. and Twitter. Use Facebook and can act as your sales agent as they want Twitter to build your community of prosto give their customers and clients pects but use LinkedIn marketing to more value. attract these three audiences that can double 3. Larger Companies That Offer your sales: Products or Services That Are HOW BUSINESS-TO-CONSUMER (B2C) Supplementary to Yours 1. Media Professionals A COMPANIES CAN USE LINKEDIN MARKETING Smart companies are always looking recent study showed that 92% of all One of the biggest advantages of using to increase their revenues by giving journalists are on LinkedIn, which is LinkedIn if you are a B2B business is being their clients and customers more value. more than any other social networking able to access targeted prospects. Now, its Think of the different companies site. This means that you have more quite difficult to do that if you are a B2C and organizations that can add your access to individuals who are looking company as business professionals are there products or services to their own at a to quote experts like you or publish for these purposes: premium price and use LinkedIn to articles regarding your industry and build relationships with the different how you can help your prospective Build and cultivate profitable relationcompanies executives. clients. By reaching out to these ships; and journalists you can develop meaningful Get the information they need to develop. and valuable relationships, as they will come to think of you as the expert in your field and ask for your information when they are putting together their next pieces. This extra publicity will give you more exposure to even more prospects and enhance your credibility, so prospects will want to YOUR NEXT STEPS buy from you. 4. Figure Out Who Would Be the 2. Referral Best Referral Sources, Key Sources Through Influences, Types of Media, and LinkedIn, you can Companies For You to Connect build and enhance With For example, one of my relationships with newest LinkedIn Profile Makeover key influencers who clients is a real estate agent who is can provide you with an expert on short sells, foreclosures, access to prospects and troubled properties. Before we you would otherwise completed her profile, we had her not have known, met, brainstorm who would be the best or done business with. referral sources which include: Referral sources are Think of the different companies and organizations Divorce attorneys - In a divorce, couples valuable tools because that can add your products or services to their own often have a house to sell. Couples also they are third party at a premium price and use LinkedIn to build have other traditional real estate assets endorsements, and they uring a presentation that I was giving at a small business owners boot camp, I was asked a very interesting question by one of the attendees: I am a real estate agent and I am not sure how LinkedIn can help me, since it is a business-to-business (B2B) platform and I am targeting consumers and homeowners. Should I be focusing just on Facebook, which is more consumer-oriented? And, if I should be on LinkedIn, how can I best utilize it to help me obtain more business and clients?
A recent study showed that 92% of
all journalists are on LinkedIn, which is more than any other social networking site.
relationships with the different companies executives.

30 Home Business
| July/August 2012
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MARKETING & SALES
Linked In Marketing for B2C Companies Continued from page 30
3 Reasons Why Most Small Business Owners Fail To Attract Clients Using LinkedIn
By Kristina Jaramillo Reason #1 You are waiting for prospects to come to you. Clients who are willing to pay for your products and services will not just fall into your lap. As an entrepreneur, you have to make it part of your job to go out and find them. Here are a few ways to easily engage with others on LinkedIn: Update your status message daily. Start a vigorous discussion in various groups that you belong to. Answer questions on the Q & A Boards.
the answers to their problems. Another way to take advantage of LinkedIn groups is to create your own group. Reason #3 You fail to create content and distribute it to the different groups. You need to create content that: Proves your expertise Sparks controversy and debate Gets people talking Entices prospects to visit your blog and website Motivates prospects to take action (using your products or services of course)
Reason #2 You fail to take advantage of LinkedIn groups. LinkedIn allows you to join up to 50 groups where you can network, join conversations, and show prospects that you have
Just by avoiding these common LinkedIn mistakes, you will begin to build your list of connections and prospects and turn them into paying customers.
LinkedIn Expert Kristina Jaramillo creates online marketplace opportunities for small business owners who want more website traffic, prospects and profits. Visit http://www.GetLinkedInHelp.com.
that often have to be sold in a divorce. Plus, at least one of the parties in a divorce will need to relocate meaning theyll need to buy a new house. Local bankruptcy attorneys who have clients who have no other choice but to either short sell or go into foreclosure
Florida attorneys that represent HOAs so my client can help them with the rental of the property, property management, and eventual short sell Accountants who can refer clients to sell their residential or commercial properties to avoid further liability and
eventual foreclosure Financial planners, estate attorneys, and probate attorneys who want to give homeowners relief from their unexpected financial burdens Banks who want to sell their foreclosed properties in the shortest amount of time with the highest net to them
In the headline, identify the audiences you want to connect with and why they should want to connect with you.
5. Create a LinkedIn Profile That is Written For the Referral Sources And Media You Want to Attract Starting With Your Headline In the headline, identify the audiences you want to connect with and why they should want to connect with you. In your summary, explain to referral sources how you can be of value to their clients and customers and how your relationship will help them. Also, if you are trying to attract publicity, show the media that you are an expert. Use any media mentions to your advantage in your summary sections as well as having a complete media kit on your profile using the Box.net, Slideshare and Google Presentations applications. To help you create the copy you need for your LinkedIn profile, check out my Instant LinkedIn
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Home Business
| July/August 2012
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LinkedIn Expert Kristina Jaramillo creates online marketplace opportunities for B2C companies and marketing executives that want to get more publicity, build relationships with key influencers, and double their website traffic and sales. Now, with her free special report, you can uncover easy ways to gain more connections fast by avoiding the top 14 mistakes. Get this information for free at: http://www.Free14LinkedInMistakes.com.
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33
MARKETING & SALES
Selling is a Contact Sport

Keys to Effective Phone Calling
By John Boe
rospecting for new business is critically important, and for the majority of salespeople, it is by far the most challenging and stressful aspect of their profession. Successful salespeople are proactive and recognize the importance of prospecting for new business daily. They dont have to be reminded to ask for referrals or follow up on a sales lead, they do it automatically. This article is packed full of helpful phone calling tips and techniques which, if put into practice, will fill your appointment calendar with new business opportunities!
slow/soft, you will need to lower your voice and slow your rate of speech down to match them. People want to do business with salespeople who they feel are similar to them.
It really doesnt matter what product or service you are Prepare and practice. selling; the key to your long-term success is directly linked to Like most successful your ability and desire to prospect effectively. endeavors, the key to effective phone calling has a lot to do with preparation and practice. to record your notes after each phone call Practice builds confidence through instead of relying on your memory. repetition. Ask your sales manager or an associate to schedule an hour role-play Your prospect phone call is to session with you. It gives you a dress make an appointment, not a sale. rehearsal and the opportunity to work the Most salespeople make the fundamental kinks out of your script. Create a realistic mistake of overeducating their prospects training environment by role-playing over and dominating the phone calls in attempts the phone. Begin the role-play session to showcase their knowledge. Obviously with minimal prospect resistance and you will need to respond to some questions; then, as your confidence builds, gradually however, questions that require detailed inject typical prospect objections. While responses become excellent reasons to secure it is impossible to have a script that might an appointment. Use your precious phone address every conceivable objection, you time to gather information through the use must anticipate key objections and develop of open-ended questions. Your objective scripts to respond to them. is to build your prospects interest and arouse his curiosity through a series of well designed, probing questions about him and his organization. Just before you ask for the appointment, summarize the key points of your conversation for clarity and agreement.
Dont shoot from the hip, use a script. If you want to sound confident and competent, write out your opening and closing remarks. If you sound in the least bit nervous or unprepared, people will immediately sense this and rightfully assume that you lack experience. Using a phone script for your opening and closing remarks is a good idea for several reasons. A well-polished phone script gives you a consistent approach that keeps you on message and guarantees you dont leave out important information. Be respectful of your prospects time by designing your phone script to be short, sweet, and to the point. Once you have prepared your phone script, tape record yourself reading it aloud until you sound smooth and polished. Critique your performance and improve your delivery. Make a good first impression. During a face-to-face conversation, first impressions are based primarily on appearance. While on the other hand, first impressions created over the phone are based on brevity, vocal quality, and attitude. An upbeat mental attitude is contagious and, unless taken to an extreme, builds rapport and creates a very positive first impression. Keep in mind that a smile can be heard over the phone. The best way to build trust and rapport during a phone conversation is to match your prospects energy level. This is accomplished by subtly matching his rate of speech and tone of voice. For example, if you have the tendency to speak fast/ loud and your prospect begins speaking
34 Home Business
Phone calling tips and techniques, if put into practice, will fill your appointment calendar with new business opportunities!
Stay positive, polite, and professional. It is best to make your phone calls during the morning when both you and your prospect are rested and fresh. Be organized, do your homework, and take good notes. Before you contact your prospect, take a moment to research his company and visit the website. By reading your prospects company newsletter, annual report, and press releases, you become familiar with the products and services. Stay organized and save time by using a contact management system, such as ACT,
Top producers dont take rejection personally, because they realize that selling is fundamentally a numbers game. It really doesnt matter what product or service you are selling; the key to your long-term success is directly linked to your ability and desire to prospect effectively. Phone calling in todays marketplace is much more challenging than in years past, but fortunately the basics never change. Selling is, after all, a contact sport!
Copyright 2011, John Boe International. John Boe presents a wide variety of motivational and sales-oriented keynotes and seminar programs for sales meetings and conventions. John is a nationally recognized sales trainer and business motivational speaker with an impeccable track record in the meeting industry. To have John speak at your next event, visit www.johnboe.com or call 937-299-9001. Free Newsletter available on website.
| July/August 2012
BUSINESSES & OPPORTUNITIES
How to Start Your Own Online Used Book Store

A Fun, Profitable, and Low-Risk Home Business
By Steve Johnson
unning your own home book store is fun and profitable, and it is an ideal choice for many people who want to start a low-risk home business. You can start part-time, avoiding the high cost of storefront rent, yet at the same time you can sell used books, music CDs, and educational videos to anyone, anywhere across the country or around the world if you choose. The actual number of books you need to get started with your own home-based book store varies by how fast you want to get going. You could start with 100 books youll probably sell 10%15% of the books you list within the first month so if you want to sell more and grow your business quicker, then it will be better to have 1,000 or more used books on hand before you start. Dont be afraid to start with the books you already own, but stay on the lookout for more quick sellers to expand your business. Start-up funding will likely be a bootstrap venture in most cases. Twothirds of all business start-ups like a home book store get funded by credit card cash advances, tapping into savings accounts, or borrowing from a rich uncle in the family. Tip: Sell things you dont need any longer furniture thats in the way,
FUNDING A HOME-BASED USED BOOKSTORE
clothes you dont wear any longer, or maybe hold a garage sale one weekend and clear the clutter around your house and reinvest the proceeds into building your home book store. You dont need much money to get started. If youre starting out on a shoestring, start with whatever you have. List your books, CDs, or DVDs on the Amazon Marketplace, and begin learning what sells and what doesnt. Youll learn valuable experience in how this business works. You can then parlay You can sell used books, music CDs, and educational that experience and profit into videos to anyone, anywhere across the country or a larger business as you add around the world if you choose. more used book stock to your inventory. Getting started selling is easy. Just log you will then have found 300 or more onto the Amazon website and get your good books, and youll only have invested seller account up and running in a matter about $150, some gas for driving around, of minutes. and $50 for a couple sturdy bookshelves to hold your new inventory. STOCK UP ON MERCHANDISE THAT SELLS Tip: Use your cell phone with Internet Next: Give yourself a goal. For access to pull up Amazon used book instance, plan on spending two hours pricing when you are scouting out books every weekend for the next three months, for resale. If the pricing for like books scouring yard sales and thrift stores to is good $7 or more buy the book. locate at least 25 books, while paying no Youll very often be able to list it and sell more than 50 cents each. By month four, it for more than $10$15.
Dont be afraid to start with the books you already own, but stay on the lookout for more quick sellers to expand your business.
Start with the books you already own, and add to them by attending library book sales and fund-raisers, estate sales, and thrift stores, and even search for them online or through newspaper classified ads.
36 Home Business
If you do come home with books that you want to get rid of that you cant use in your home bookstore, take them to a local used bookstore and ask the owner if theyll trade for books you can add to your inventory. Sometimes if youre lucky, the owner will buy your unwanted books by offering store credit for books he or she
| July/August 2012
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How to Start Your Own Online Used Book Store Continued from page 36
doesnt want to carry any longer. Another goal: Show up for work! Get out your calendar. Write in daily goals. Set aside time early each morning or late at night when you get home from your job, log into your account to check orders and e-mail messages, and go to work listing or revising your listings.
WHERE TO START?
Right now, start with the books you already own, and add to them by attending library book sales and fund-raisers, estate sales, and thrift stores, and even search for them online or through newspaper classified ads. Youll be surprised to find good used books are all around you. Post your own free classified ad stating that you buy used books, and list the subjects you are most interested in, but dont be surprised if the people who contact you have an inflated value of their books worth. Be in control. State that you can pay a flat fee for their entire lot of books example, $25 for a lot of 50 books. Make sure those 50 books contain at least $500 in retail value. Concentrate on buying trade paperbacks in the non-fiction arena. These sell well in almost all condition. If you specialize in certain fields like architecture, history, how-to, UFOs or the like, keep adding new titles to your stock at all times. Write newspaper and magazine articles related to your expertise. Publish press releases for local media about your new venture. Post your finds to your Facebook friends or your Twitter followers. One cool feature of posting books in the Amazon Marketplace is that with one simple click of a button, it allows you to automatically post your new listing to Facebook or Twitter, saving you lots of time. If you do wind up concentrating on buying and selling First Editions, do your homework first. Become an expert in the field. Theres a lot to know and you should know that on
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5 Reasons Why Small Businesses Should Self-Publish Open Publish a Book

1. Marketing. Being able to hand someone a book is more powerful and memorable than giving them a brochure or business card. Expertise. Having a book on a topic or niche is an effective way to establish a company or person as an expert in their field. Sales. Offering a book for sale adds another revenue stream for small businesses. Taxes. Small businesses have the advantage of being able to claim a tax deduction for any expenses related to preparing the book for publication. Extension. A book offers an extension of a persons business. It will give customers the opportunity to learn more.
2.
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20711 Holt Ave, PMB 807, Lakeville, MN 55044

38 Home Business
Home Business Magazine

| July/August 2012
Lulu.com, founded in 2002, is a company that specializes in open publishing, giving small business authors the ability to publish everything from print and eBooks, to calendars and cookbooks, to photo books and mini books. Visit www.lulu.com.
Learn the book trade and terminology. Study everything you can and add to your knowledge each day.
Amazon, the typical used book seller is not even permitted to list collectible books, so that avenue is closed to you until you prove some authority or certification.
LEARN THESE BASICS OF BOOKSELLING

To get started in your new venture, here are six simple tips to keep in mind: 1. Learn the book trade and terminology. Study everything you can and add to your knowledge each day. 2. Do make sure you have a sufficient number of titles. The more books you have to sell, the better. People want to buy now. They wont wait around until you find the title. Theyll just move on to the next Internet seller. 3. Be thorough and accurate in your descriptions, revealing any and all flaws in the condition of the book. Dont be afraid to list your book one step down in condition to stay on the safe side (Example: If you have a book in Very Good condition, consider listing it in Good condition so as to delight the average book buyer, and not disappoint the discriminating book buyer. 4. Do your homework. If you describe a book as a First Edition, be sure that it is one. If you dont know how to tell for certain, then dont add this detail. 5. Learn the basics of how publishers insert the bibliographical descriptions in the front section of books. These identify to collectors the year of copyright, the print edition, the publisher, the ISBN (10-digit ID number for books that you will use often to search up values and availability of books), and more. 6. Determine where to purchase used books. Negotiate for the best pricing. These are your keys to making maximum profits in your own home book store. With time and effort, you can learn how to make money in this simple home business.
Steve Johnsons newest e-book How To Make Easy Money Selling Your Old Used Books On Amazon is now available in the Kindle E-Book Store at Amazon. You can read a free sample chapter here: http://www.amazon.com/dp/B007H3JEKA
39
MONEY CORNER
The Winning Game Plan for Your HomeBased Business

Financial Keys that Apply To All Businesses for Success
By Greg Crabtree, CPA
hether your home-based business is by choice or necessity, you need to focus on three keys to have a winning game plan: 1. Define what success looks like. 2. Choose simplicity for organization structure. 3. Count the cost by paying vendors and taxes before you take money out of the business. As the owner, you get to make the initial decisions on how things will work. However, you have to understand that the IRS defines tax implications, and business physics will define your economic outcome, so choose your course wisely!
It is expensive to argue your point with the IRS if you do not meet the guidelines, so your argument had better be valid and worth it!
DEFINING SUCCESS
Passion Over Profit These are entrepreneurs that love the idea of a product or service they have personally experienced, and they want to share it with all of the people they know. It is great to have passion, but you will need profits to make the business sustainable unless you like working for free and have other sources of funds to keep plowing into the business. The IRS may have something to say about whether losses will be deductible if you fail to meet the general rule of profits 2 out of 5 years. It is expensive to argue your point with the IRS if you do not meet the guidelines, so your argument had better be valid and worth it! Profit To Support Family With current unemployment rates, there are record numbers of home businesses being formed.
40 Home Business
While it does provide a great opportunity to be your own boss, you still need to treat it like any business startup and follow sound business principles. The early stage will be to make a profit to replace your wages. As we will The IRS defines tax implications, and business physics will cover later, the profits define your economic outcome, so choose your course wisely! you hope to live on will sometimes be in conflict with other expenses remote, it is not worth the additional cost. that the business needs to pay. This will add Limited Liability Company Should to the complexity of managing cash flows you need some liability protection or you as you and the business compete for use of have more than one owner, this should be the same dollar. As you gain stability and your next option to consider. Most home success, you can make your market wage businesses do not have employees or may plus make a profit on top of that. use contractors for spot help. An LLC Tax Write-Off Business This is the taxes you just like a sole proprietorship business I recommend staying away from. by having you pay income tax and selfYou probably heard someone on the radio employment tax on your profits from the telling you how you could deduct these business (whether you take the money out expenses to not pay taxes. Repeat after me, or not). As long as your profits are less than To spend a dollar to save 15 to 35 cents a market-based wage for you, it helps you in tax is dumb! Deduct the legitimate not have to deal with the cost of payroll tax business expenses you spend to produce returns. The downside is many LLC owners your income, but you will never build and Sole Proprietors build up taxes due wealth (without cheating) unless you have before they realize it. Since nothing is being taxable income AND spend less than your withheld from draws they take out to live after tax income to live on. I know this is on, they often have a bad surprise come tax not what you want to hear, but this is how day. See the next section for how to avoid my wealthy clients did it, and they can sleep this problem. The legal documents for an well at night not fearing an audit. LLC are simple if you have one owner, but they get much more complex once you add an owner that is not a spouse. CHOOSE SIMPLICITY FOR ORGANIZATION
STRUCTURE:
Complex is many times the code word for expensive! Here are the guidelines for home-based businesses to use when you are consulting with your tax advisor: Sole Proprietorship this is by far the simplest form of doing business. The activity is reported on your personal tax return and does not require a separate tax return to be filed. Since you are the business, it does not afford you legal liability protection that a corporation or limited liability company (LLC) does, but many of those liability fears can either be insured against or are so
Complex is many times the code word for expensive!

S Corporation The main complexity with an S corporation is the requirement by the IRS for the owners who work in the business to make a market-based wage. The IRS does not make you take a wage if there are no profits, but they do not want you to avoid payroll taxes by taking low
| July/August 2012
The Winning Game Plan for Your Home-Based Business Continued from page 40
MONEY CORNER
to no wages and take your profits out as distributions. The data the IRS needs to find if you are doing this is all in the S Corporation tax return; the only reason they have not found you yet is their resources are limited to how many companies they can track down on
this each year. Rest assured, they are adding resources, and more will be paying back taxes and penalties for doing this wrong (including the tax preparers who told you to do it!). There are many other issues to consider in choosing your entity, but these are usually at
the top of our list and you need to be proactive in explaining your goals to your tax advisor.
COUNT THE COST!

Most home-based business owners hate accounting, but this is especially the kind
5 Financial Tips for the Entrepreneur

Here are 5 financial tips that will help entrepreneurs be more successful in their business ventures: 1. Build an emergency fund. Before you even start your business, you should make sure that you have a nest egg to fall back on since most new business owners struggle the first few years. 2. Manage the cash flow. The money has to keep flowing in, or business will come to a halt. Also make sure that if you have a business thats seasonal, that you save for the times when business is slow. 3. Skip the office. If possible, work out of a home office as long as possible. A portion of the business related expenses may be deductible on your tax return. 4. Take advantage of retirement plans. You may be able to put away significantly more tax deductible contributions into a SEP IRA, Single 401(k) plan, or a defined benefit plan depending on your corporate structure and profits. 5. Work with a tax advisor. Work closely with a Certified Public Accountant who specializes in working with small business owners to help decrease their taxes and to keep them in compliance with the IRS.
Bernard R. Wolfe & Associates, Inc., has provided financial management strategies and investment services since 1981. The company also offers professional womens financial planning services, led by Samantha Fraelich, a CERTIFIED FINANCIAL PLANNER Professional. Visit the website at www.bernardwolfe.com.
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Home Business
| July/August 2012
of business you need to keep your hand on the cash. The smaller you are, the less likely you have any room in your costs to pay an outside bookkeeper. QuickBooks has made many entrepreneurs functional (i.e. good enough) in accounting. Take a class in QuickBooks, and take charge of your numbers to avoid surprises. As you get bigger, then you can transition the role to a part-time outside bookkeeper when it makes financial sense. You need to know the Four Forces of Cash Flow to stay out of trouble managing your cash. If you are not profitable, cash flow is just a calculation of days until death. Fix profitability first and now we deal with the 4 Forces: Taxes Set aside your tax liability as you go. If you are taking draws as a sole proprietor or an LLC partner, you are setting aside selfemployment taxes each time you take a draw. Once a quarter, you are setting aside income taxes and paying in based on IRS rules. Get Out Of Debt If you borrowed money to start your business, pay it off as soon as you can. Core Capital Target You need to have at least 2 months of operating expenses in cash with nothing in debt, to be a fully capitalized business.
Once you have paid your taxes, paid off your debt, and built your core capital target, you can now take a profit distribution as the reward of your business success.
Profit Distribution Once you have paid your taxes, paid off your debt and built your core capital target, you can now take a profit distribution as the reward of your business success. These principles apply to all businesses, big or small, and they will help you run a successful business!
Greg Crabtree has worked in the financial industry for more than 30 years. He founded Crabtree, Rowe & Berger, PC, a CPA firm dedicated to helping entrepreneurs build the economic engine of their business. Crabtree leads the business consulting team, helping clients align their financial goals with their profit model and their core business values. He is the author of Simple Numbers, Straight Talk, Big Profits! For more information, please visit: http://www.seeingbeyondnumbers.com/.
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CRITICAL
MONEY CORNER
Numbers , CRITICAL Trends

By Wells Fargo Bank Small Business Center Knowing your critical numbers and tracking helps you set goals and control the core issues in your business.
Track Financial Numbers that Will Keep You Out of a Cash Crunch
Weakness This is a number moving in the wrong direction or not moving at all. For example, sales staying at breakeven, low return on assets, or poor inventory accuracy. Moving those weak numbers forward means eliminating weakness. Opportunity Can you sell more by increasing speed-to-market? Can you land a key client by reducing defect rates? Can you reduce your own prices by increasing operating efficiency? In this case, operational shifts translate into opportunity. The scenarios above can help you develop an objective, or objectives, based on the numbers you need to track. But setting any goal also means watching associated numbers. If, for example, you want to increase sales, it will affect other numbers as well. A 10% sales increase (sales volume) may mean increases in cost of goods sold (increased productivity required to meet sales needs), an uptick in overall labor costs if you need to add staff even on a project basis, and greater inventory turnover.
he one thing you need as a small business owner is likely the one thing thats toughest to come by: predictability. Typically, according to the National Federation of Independent Business, only about 5% of business owners spend most of their time on finances. When youre trying to grow, youre focused on sales and just keeping afloat, but if you can track your trends using a few key numbers or metrics, you can look at historical trends in context and, to some degree, predict certain life-cycle events. Most people who start businesses are not experts in finance, says Len Pytlak, CPA. You may not be an expert, but you can determine the numbers that make a difference for your business and use them to make it more predictable. For any company, the numbers that matter to you depend on what you do and how you do it. Theyre also associated with how your business is doing at any given time. John Case, an Inc. Senior Writer who coined the phrase Open-Book Management in his book of the same name, defines numbers-as-drivers-based scenarios as follows:
cash is coming in and if youll be able to pay your bills. You have to pay your rent and bills whether you get paid or not. The older a receivable is, the harder it is to collect on, so I see that as a vital number. To get comfortable with the key numbers, Pytlak suggests taking them on one at a time until youre comfortable using them. Start with A/R aging and then move into cash flow, inventory controls, cost of goods sold, and other metrics, he advises. Dont be shy about working with your accountant or financial advisor to get help working with the numbers that are most important to your business. Once you understand those numbers and how they affect your business, and begin tracking them, you can begin to see the peaks and valleys in your business.
DETERMINING YOUR CRITICAL NUMBERS
TRACKING THE TRENDS

Seeing those trends, Pytlak says, is what leads to the predictability you want. Youll know more about when sales are slower and when you might have a need for a credit line. Or you might get an opportunity for a bulk buy on widgets. If you know you only sell about five a month and the deal is for 100, than it might not be as good deal as it looks, since youll have inventory on hand for more than a year. Once you begin tracking the trends, it becomes an easier exercise, observes Pytlak. You find you have the lead time to make adjustments and that you can do it with greater ease. Knowing your critical numbers and tracking helps you set goals and control the core issues in your business.
Wells Fargo Bank, N.A. All rights reserved. Member FDIC. For more information visit www.wellsfargo.com and click the Small Business tab
TAKING ON KEY NUMBERS ONE AT A TIME

While the numbers you need to watch will be geared to your business specific situation, and it can seem complex, Pytlak does note that there is one common place to start. Most businesses dont even track accounts receivable (A/R), he says. You need to have a solid budget in place and keep your eye on the cash flow ball, but A/R is a great baseline number to start with. Looking at A/R aging tells you when
Crisis In a struggling business, your critical number is related to survival. You need to monitor cash in the bank, reduce debt, and/or increase sales. Basic This is a number that needs to be at a specific level each year, like product output or revenue per labor hour.
If you can track your trends using a few key numbers or metrics, you can look at historical trends in context and, to some degree, predict certain life-cycle events.
For more information visit www. homebusinessmag.com and click the Money >> Money Management Channel.
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Home Business
| July/August 2012
With her team of BlitzMasters, including two older siblings, Andrea says she has figured out how to scale her business with not only a team (who are all home-based); but also with new programs leveraging technology and the Internet. She and her BlitzMasters
team members assist clients including HP, Microsoft, and other corporations and small business owners to empower their B2B sales teams with her various Blitz sales programs. Word-of-mouth is Andreas primary marketing method. In her book, Power
More Millionaire Business-Building Advice
F E AT U R E
To make smarter decisions, analyze your business from a non-personal place with your head instead of your heart. Arianne Milano McHugh, President, Saddleback Educational Publishing To be successful, learn what things are holding you back and how to overcome them. Sharon Lechter, Outwitting the Devil You cant go from nothing to everything overnight. Just do a little bit better each day. Dr. Jason Selk, Executive Toughness The productivity when working from home and being your own boss is very high. Christy Kaskey, Kaskey Kids, Inc.
This new social media has returned us to old school. Eric Harr, Social Strategist Think big, and then think bigger. There is no limit to how big a home-based business can be. Trevor G. Blake, Three Simple Steps LLC Be ready and open to make changes as you see the market changing or growing. QuincyYu, Clean+Green Develop a network of `Ambassadors, satisfied clients who can help you sell your business. Andrea Sittig-Rolf, CEO, BlitzMasters Success is the uncommon application of common knowledge. Dr. Ivan Misner, Masters of Success
Andrea Sittig-Rolf CEO of BlitzMasters empowers salespeople with business development programs.
Referrals: The Ambassador Method for Empowering Others to Promote Your Business and Do the Selling for You, she says Ive developed a network of Ambassadors, i.e., my satisfied clients who promote my business to their channel of partners and actually do the selling for me. She has also created Blitz Technology Tools, that give her clients visibility into their channels and/or sales teams. To have a profitable business, Andrea urges entrepreneurs to sell their value, not just their time. She contributes more sales tips as the sales host for HP/Microsofts YouTube channel, Coffee Coaching, and as a regular
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contributor to the Huffington Post. Dont give up, she urges home business entrepreneurs. After five years of hard work, I almost did, until my older sister said to me the well-known quote, Dont quit five minutes before the miracle, so I didnt, and shortly afterwards, I got my first big client, and my business took off. For more information, visit www.blitzmasters.com; www.andreasittigrolf.com.
MILLIONAIRE # 11 Ivan Misner, Ph.D., Founder, Chairman of BNI

As founder of BNI, the worlds largest business networking organization, Dr. Ivan Misner is often called The Father of Modern Networking. I started BNI back in 1985, as an outgrowth of my management consultant business, to get referrals for myself and colleagues. Today, BNI has almost 6,200 chapters in 50 countries and generated 6.9 million referrals last year. BNI chapters meet weekly and permit one person per professional classification or specialty to join a chapter. I did not plan on having multiple chapters, says Misner, but a woman whose schedule conflicted with our first chapters meetings, asked me to help her form another one. It snowballed and I ended up starting twenty chapters in that first year.
BNI members practice Misners VCP Process: Visibility, Creditably, and Profitability. He says first, entrepreneurs must be visible in their community. Once people know you and see you are credible at what you do and can be trusted, they are more likely to refer you, and increase your profitability. Additional entrepreneurial tips are covered in Misners books, Masters of Success, Networking Like a Pro, and others. He also contributes his advice regularly to BusinessNetworking.com and hosts a weekly BNI Podcast. When traveling, Misner uses mobile technology to work, but prefers to write and work on concentrated business tasks in his residence and vacation home offices. To network successfully, Misner urges home business owners to get out of their caves (home offices) and mix with others in their communities. Networking is a contact sport, says Misner. My BNI chapters are good, but entrepreneurs should also join associations or service organizations. Every BNI member knows our philosophy: Givers Gain, meaning, if I give you business, youll give me business and well both benefit. For more information, visit www.bni.com and http://ivanmisner.com.
Ivan Misner, Ph.D., is the founder and chairman of BNI, a business networking organization.
If you have a business idea, what is stopping you from starting it? It was not easy for these entrepreneurs to start and grow their businesses. They achieved success by pursuing their ventures with passion, perseverance, faith, and as Eric Harr said, really, really, hard work, but, oh my, it is worth it!
Priscilla Y. Huff (www.PYHuff.com) is a publisher and author of business idea and marketing articles, books, and blogs.
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47
HOME OFFICE
Overhaul Your Home Office

A 7-Step Plan
By Karen Fritscher-Porter
re you immobilized by clutter in your home office? Clutter costs you money. You buy duplicate items when you cant find existing ones. You lose important project information and thus customers confidence. You spend labor hours looking for your stuff, perhaps missing work-related deadlines. Heres a solution a seven-step plan to organize your office in one day. Your home office is not a catch-all for your craft supplies, your childrens toys, and other irrelevant objects that migrate into it. Whether or not you have visitors into your home office, you want an office that exudes professionalism. Only then will you find your home office space to be both organized and motivatingboth factors thatll enable you to work more efficiently.
TIME TO TO THIS 15 minutes
ALLOT TASK:
STEP 3: SORT AND CLUSTER HIDDEN ITEMS

Now dig deeper into your home office crevices, such as When your home office is organized and motivating, it will the drawers, closets, cubby enable you to work more efficiently. holes, and shelves. You probably have more disorganized piles within STEP 5. SORT AND NARROW YOUR PILES these hidden storage areas. In order to determine where youre going to ACTION: Add all the loose items from place items in your office, you need to know your drawers, shelves, and other nooks and what you have and how much of it. You need crannies in your office to the broad category to know how much because you need to piles that you created in step two. You can know what shape and size space youll need exclude files that are already in file cabinets to locate the items to. from this task (but not loose files). ACTION: Pick any pile to start with. Lets TIME TO ALLOT TO THIS TASK: say youre picking the pile of books. Sort these books into smaller niche categories 15 minutes and/or into the trash box. These smaller niche categories could be professional STEP 4: DISCARD THE OBVIOUS TRASH Every item in your office should serve a development, project xyz research, purpose, whether its a file that you need for writing advice, marketing advice, etc. an ongoing project or a tape or CD you listen Continue sorting and narrowing each broad to for motivation or professional development category pile. purposes twice a year. Now its time to take out the trash. TIME TO ALLOT TO THIS TASK: 10 seconds per item ACTION: Get two large cardboard boxes: Designate one trash. Label the second STEP 6. VIEW YOUR CATEGORIZED NICHE one shred. Do a cursory glance over your PILES broad niche category piles. Put any item that You can now see what size compartment, doesnt have purpose into one of these two box, cabinet, or shelf is needed to hold each boxes. Obviously, shred is where you put any niche category. If you have a small office, you paperwork that was and still is for your eyes may want to consider sorting your piles one only. step further. TIME TO ALLOT TO THIS TASK: 15 minutes ACTION: Split the items into active and inactive or archive items. This latter category can include duplicate items that need to be stored (e.g. three extra staplers). Keep the active items handy in your home office. Consider alternate storage space for the inactive or archive items such as the garage, an unused closet space, etc. These are items youll only need to gain access to a few times a year if that.
STEP 1. RELOCATE IRRELEVANT ITEMS
ACTION: Load an empty cardboard box with all of the items currently in your office space that dont belong there, and put the box in the garage. Sort through this box on your day off. TIME TO ALLOT TO THIS TASK: 15 minutes
STEP 2. SORT AND CLUSTER LOOSE ITEMS

Everything should have a home in your office and that home isnt the floor, leaning against a wall, in strategically placed piles, or tossed haphazardly on chairs or in boxes. ACTION: Clear a spot on your desk, work table, or the middle of the floor. Collect every loose item from your floor, desk, windowsill, or elsewhere. Sort and group these items into broad niche categories such as books, office supplies, and paperwork.
Everything should have a home in your office and that home isnt the floor, leaning against a wall, in strategically placed piles, or tossed haphazardly on chairs or in boxes.
48
Home Business
| July/August 2012
AAJudgment JudgmentRecovery Recovery Business Business is is Hot and andin inDemand. Demand.Heres Hereshow how to to start start your your own... own...
ave ave you youever everwatched watchedJudge JudgeJudy Judy or or any any of of those those mid-afternoon mid-afternoon court courtTV TVshows showswhere wherepeople people sue sue each each other other for for unpaid unpaid rent rent or services? In many cases,Judge JudgeJudy Judyslams slamsdown down her her gavel gavel and and barks barks services? In many cases, ordersatatthe thedefendant defendantto topay payup, up, but but here's here's a a little little known known fact: fact: the the orders court does notenforce enforcethat thatjudgment. judgment.And And that that goes goes for for non-televised non-televised court does not court cases too. court cases too. That'sright, right,just justbecause because aa judge judge orders orders someone someone to to pay pay a a debt debt That's doesn't meanthat thatperson personis isgoing goingto to do do it. it. Imagine Imagine if if someone someone owed owed doesn't mean you you aa few few thousand thousanddollars dollarsand anddecided decided not not to to pay pay you, you, regardless regardless of what aa court of law ordered. what court of law ordered.Would Wouldyou youknow knowwhat what to to do? do? Most Most people people don't, so they wait in frustration don't, so they wait in frustrationfor forthe thedebt debtto tobe bepaid. paid. Christina ChristinaSmiley, Smiley,founder founder of of Sierra Sierra Judgment Judgment Recovery Recovery and and selfselfproclaimed proclaimedopportunity opportunity junkie, junkie, learned learned how how to to profit profit from from this this little little known market of known market ofunpaid unpaiddebt debtby byhelping helpingjudgment judgment holders holders collect. collect. She She explained explainedthere therewas wasvirtually virtuallyno no one one who who was was providing providing this this service. service. And And that that once once people people had had been been awarded awarded these these judgments... judgments... 80 80 percent percent of of them them were were never neverpaid. paid. This This discovery discovery couldnt couldnthave havecome come atata abetter bettertime; time; Christina Christina and and her her husband husband Terry Terry were werepart partowners ownersof ofaa carpet carpet store store and and had had amassed amassed aa large large amount amount of of debt. debt. They They had had three threesmall smallchildren childrenand and thought thought that that by by owning owningaastore storethey'd they'd have have more moremoney moneyand andtime timefor fortheir their family. family. Initially Initially it itwas wasan anexciting excitingtime time for for them, them, but but that that dream dream quickly quickly turned turnedinto intoa anightmare nightmareof ofdebt debt and and endless endlesshours hoursat atwork, work,as as Christina Christina remembers, remembers, "We "We accumulated accumulated monstrous debt. We were monstrous debt. We weretruly trulyonly onlyaa few few paychecks paychecks away away from from being being homeless." homeless." And Andthen thenshe shelearned learned about about the the big money big moneyininsmall smallclaims. claims.Christina Christina focused focusedon onlearning learninghow how to to recover recover judgments judgmentsfor forpeople. people. She She says, says, "It "It was was trial trial and and error error for forsix sixmonths monthsto toaa year. I buried my nose in civilcodes. codes. year. I buried my nose in civil Christinacontacted contacted aa number number of of Christina small businesses in herarea areato tosee seeifif small businesses in her they could use her services,and andas asitit they could use her services, turned out,there therewas wasplenty plentyof ofwork work turned out, for her. her. "These "These people people were were for overjoyed to give usall allof oftheir theircases cases overjoyed to give us collect andwere weremore morethan thanwilling willing toto collect and let me me keep keep 50% 50% of of what what I I toto let collected for them," she says. collected for them," she says. most cases, they hadfiled filedaway away InIn most cases, they had their judgments few yearsprior priorwith with their judgments aa few years no hopeof ofever evercollecting collectingon on them. them. no hope Christina's business, Sierra Christina's business, Sierra Judgment Recovery,gets getsthat thatmoney money Judgment Recovery, back. These These people people figured figured they'd they'd back. neversee seeany anyof ofthat thatmoney moneyagain, again, never sothey're they'remore morethan than happy happy to to pay pay so Christina's fee. Christina's fee. Anotherattractive attractive aspect aspect of of this this Another service is is there's there's no no up-front up-front cost to service her customers. customers. Any Any filing filing fees or her costs incurred incurred by by Christina Christina are costs reimbursed to to her her out out of the reimbursed judgment once once it's it's collected. collected. The judgment customers don't don't have have to pay customers anythingout out of of their their own own pocket. pocket. anything From what what she she says, says, this is From primarily behind-the-scenes behind-the-scenes work, primarily which makes makes it it an an entirely entirely nonwhich confrontational business. business. She She does confrontational everything through through the the court court system everything from seizing seizing debtor debtor bank bank accounts, accounts, from garnishing wages wages and and other other income, garnishing toplacing placingliens liens on on property. property. to One year year after after starting starting the One judgment recovery business, judgment recovery business, Christina and and Terry Terry closed closed the Christina carpet store. store. Finally Finally they they could could work carpet at home home and and have have money money left over at at the the end end of of the the month. month. They've at been running running Sierra Sierra Judgment Judgment been Recovery for for over over 10 10 years years and are Recovery bringing in in a a five-figure five-figure paycheck paycheck bringing eachmonth. month. And And the the most most important important each aspect is is they've they've got got more more time for aspect their kids. kids. I I can can attend attend their their events their and my my husband husband gets gets to to go go on field and trips now now -- he's he's usually usually the the only dad trips onthem. them. on But the the story story doesn't doesn't end end there. But Christina wants wants to to share share her Christina knowledge with with others others across across the knowledge country as as a a home-based home-based business country opportunity. opportunity. She has has put put together together a a judgment judgment She recoverytraining training course. course. In In addition, recovery students have have access access to to a a National students Network, which which can can be be extremely extremely Network, helpful in in cases cases where where the the debtor helpful has moved moved out out of of state. state. Christina has alsoincludes includes unlimited unlimited support. support. also The training training course course is is on a The home-study basis basis and and it it teaches home-study
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contact judgment judgment holders holders how to contact their business, business, the the steps steps to to to get their down a a debtor debtor and andsorting sorting tracking down the paperwork paperwork from from the the through the court. Christina's motivation for Christina's motivation for this business business opportunity opportunity sharing this others isnt isnt to to get get money moneyfrom from with others the course course (a (a one-time one-time sales of the of $185.00, $185.00, she she only only flat fee of enough to to cover cover the thecost costof of makes enough producing course course materials): materials): she she producing to continue continue to to develop develop the the wants to Network of of judgment judgment National Network specialists. recovery specialists. Anyone interested interested in in a a homehomeAnyone business who who really really likes likesto to based business research could could benefit benefit from from do research training course, course, according according to to this training Christina. "This "This business business is isfilling fillinga a Christina. niche. It It provides provides steady, steady, true niche. predictable home-based home-based income income predictable $5,000 - $8,000 $8,000 per per month month on on of $5,000 There is is no no lack lack of of average. There customers and and no no foreseeable foreseeable customers decrease at at any any time time in in the the decrease says Christina. Christina. future," says youd like like information information on on If youd starting your your own own home-based home-based judgment recovery recovery business, business, judgment for their their free free guide guide at at register for www.recoverycourse.com. You You www.recoverycourse.com. also contact Sierra Sierra may also contact Judgment Recovery Recovery directly directly by by Judgment them at at (912) (912) 882-8190 882-8190 calling them email Customer Customer Support Support at at or email Support@recoverycourse.com. Support@recoverycourse.com.
Overhaul Your Home Office

Continued from page 48
TIME TO ALLOT TO THIS TASK: 10 minutes
STEP 7. GIVE ITEMS A PERMANENT LOCATION

The best way to find items the moment you need them is twofold: 1.) Always locate items in the same spot; and 2). cluster items that have like uses or complement each others use. When you want a book, you should only think of one spot in your office. The same goes for paper, audio supplies, etc. ACTION: Put items that need to be within arms-reach daily on or near your desk in containers, sorters, and other organizers. This would probably be your computer, printer, paper, envelopes, one set of daily office supplies such as a stapler, tape dispenser, and jar of pens/pencils (extras can go into drawers or storage closets), and so forth. You can keep a small set of reference books you refer to daily on your desktop. The remaining books go on a shelf or in a single storage cabinet.
HOME OFFICE
Every item in your office should serve a purpose, whether its a file that you need for an ongoing project or a tape or CD you listen to for motivation or professional development purposes.
Stay on the Organizing Track

The real secret to organizing your office in just a day when following these steps is:
1. Dont dwell. Make a quick decision about each item by trusting your instincts. 2. Dont reminisce about each item you handle. 3. Scan. Dont actively read each book or piece of paper youre sorting. 4. Stay focused until youre finished. Use a timer if it helps, and block this time off on your office calendar.
Source: Karen Fritscher-Porter; visit www.EasyHomeOrganizing.com.
50
Home Business
| July/August 2012
Whether or not you have visitors into your home office, you want an office that exudes professionalism.
Put all of your CDs sorted by author/artist in a holder on a hanging wall shelf near the CD player. Put all paper in stackable paper trays on a shelf (sorted by colors, size, etc.). Put all size envelopes (#10, overnight, etc., plus mailing labels) in a vertical sorter on a shelf near the paper. Put your loose file folders either in active places like desktop tickler file systems or portable mobile under-the-desk storage carts or in file cabinets (Get a good book on filing systems if you cant find your files within your file cabinets.). TIME TO ALLOT TO THIS TASK: 60 minutes (more if you
Get two large cardboard boxes: Designate one trash. Label the second one shred.
need to buy organizers) If you dont have the appropriate storage organizers or furnishings, buy some. Dont spread your books into three different locations again across your office because your two-shelf bookcase is inadequate. Buy a five-shelf bookcase to put in its place (You can find ordinary ones as lows as $35.). CDs dont fit in your one little holder? Get a bigger one. Dont have a desktop sorter for holding your desktop tickler files? Get one. You dont have to spend more than $200 for these appropriate size organizers that save you money and time ultimately. Think function, not fancy, when shopping. Also dont make the mistake of decorating your office with your functional work-related items. For instance, you can spread decorative office decor accent pieces around your office later for beauty (e.g. photos, knick-knacks), not your reference books. Thats disarray, not decorative. Make minor organizational adjustments to your office ongoing, if needed.
Karen Fritscher-Porter is a nationally-published freelance writer whose specialties include both home and office organizing and workplace issues. She also provides organizing solutions for home owners at www.EasyHomeOrganizing.com and workplace advice for administrative professionals at www.TheEffectiveAdmin.com.
51
Grow Your Own Talent

Hire for Attitude, Train for Skills
By Greg Crabtree
ou have watched your newest hire work for their first 30 days, and you are looking back at their great resume and 15 years of experience. All you can think is, Does he really have 15 years of experience or just one year of experience 15 times? It was this experience that led us to make you have to love training one of our core values. As we tried to differentiate our CPA firm from our peers, we chose to have professional staff that could do five core areas of work instead of just audits or tax returns. Every time I would try to hire someone with experience, he would be competent in only one area out of the five. Since he also had years of experience, he demanded a premium pay that bore a poor relationship to profitability. Instead of just passing on the cost to my clients of my paying too much for labor, I decided to solve the problem a different way. By growing my own talent, I would be able to keep access to our services more affordable and fulfill our mission of serving businesses between startup and $5 million in revenue. But, I would have to prove we could train people and stay profitable. We would also have to accept the slower growth curve that comes with growing your own talent.
feedback on how new hires will work with an existing member of our team as well as guidance as we transition existing team members into new roles.
TRAINING PHILOSOPHY
Growing your own talent is the only way to ensure the
accept the slower growth curve that comes with growing your own talent.
CORE AREAS AND CHARACTERISTICS
The first step was to identify the 5 core areas we needed them to be competent in. For us, that was personal tax, business tax, accounting system implementation, financial statement preparation, and forecast modeling. The next step was to identify the personality characteristics needed and screen for those with our test from Caliper (www.calipercorp.com). Using Caliper has been like having a corporate psychologist on staff. We get an email with basic results within 24 hours and a call from their consultant to discuss the results. After the call, we get a written report with even greater detail findings within 3 days. Since we have tested all of our team with this service going back to 1998, the consultant can give us incredible
52 Home Business
Once we hired our prototype most efficient employees for your home business. employee, we had to schedule the work for him to stretch but that also served as training work for not break him. We employed a 70/20/10 our developing team. training philosophy that we told him 4. People love the opportunity to grow. when he was hired. 10% of your training 5. We have the capacity to grow 2 people will be classroom, 20% will be one-onper year. one mentoring and 70% will be throw 6. Hire for attitude and train for skills you off the deep end of the pool to see really work! what you can do. Until I throw him off the deep end of the pool, I do not know what Greg Crabtree has worked in the financial industry for more than 30 years. He founded Crabtree, Rowe & he really can do. Berger, PC, a CPA firm dedicated to helping When we started this process in 2003, entrepreneurs build the economic engine of business. Crabtree leads the business I had just asked some partners to leave their consulting team, helping clients align their that were not aligned around this mindset, financial goals with their profit model and their and we were at breakeven profitability, core business values. He is the author of Simple Numbers, Straight Talk, Big Profits! Visit: down to 9 employees and $1 million http://www.seeingbeyondnumbers.com/. of revenue. Up to this point, when we added expensive persons with narrow experience, we could get some growth but no profit since they could not be used for more than one service offering and they were resistant to expanding their skill set. When they would leave by our choice or theirs, we would start the crazy cycle all over again.
Hot Product Review: RingCentrals Cloud System
RESULTS
By 2010, we were on pace to do $1.8 million in revenue and had 21 employees and were on target for 10% pre-tax profit. The employee we hired as our prototype is still with us and is one of our top client managers. We had only one client manager leave to take a job with a client and only one new hire did not make the cut. Going from turning over 1 to 2 professional staff each year to turning over 2 professional staff in 7 years is a pretty good turn around. We have always had plenty of new business opportunities. Our only bottleneck was how quickly we could add the right people. This process allowed us to peg our growth rate to our talent development rate. heres a growing trend of small businesses turning to technology to get a leg up on large corporations. RingCentral offers technology of cloudbased phone services to small businesses to help them appear like a larger company to their consumers. This allows smaller businesses to keep their costs low while still offering everything needed in a companys phone system. RingCentrals cloud system funnels phone calls through a centralized automated phone system. Employees can also sync smartphones and tablets. Internet fax is included as well, giving businesses and employees the ability to be completely mobile. Cloud systems like RingCentral are affordable and help smaller businesses grow and continue to see savings at the bottom line. The system is designed for businesses with 1 -200 employees. For more information, visit www.ringcentral.com.
WHAT WE LEARNED
1. New hires have no baggage to unlearn. 2. What we thought would take 4 to 5 years took only 2 to 3. 3. We found new services to sell to clients
| July/August 2012
No More Melted Messes

SUCCESS STORIES
Womans Invention Keeps Ice Treats Frozen, Not Your Fingers
ickie Webers children and husband inspired her to invent the IceHuggy, a Flip-Fold-Fasten insulated sleeve that keeps frozen treats cold and hands warm. She noticed how paper towels were always being used to keep fingers from touching freeze pops and realized this was not the most convenient or cost-effective way to do it. She invented the IceHuggy so kids could easily grab their frozen treats and go without a melted mess or cleanup afterwards. Prior to starting her IceHuggy home-based business, Vickie was a stay-at-home mom to her six children and worked a few part-time jobs to help make ends meet. Nowadays, Vickis homebased business consists of manufacturing the IceHuggy product, warehousing, filling orders, accounting, and working with PR/advertising. The business has been a work-in-progress and a huge learning process. To promote her business, Vicki reaches out to Mommy Bloggers for both their honest reviews of IceHuggy and their abilities to reach a lot of readers. She also works with local media and TV stations, and IceHuggy was even selected to be part of a pilot
show that aired on the Food Network Channel during November 2011. Likewise, IceHuggy also competed for and received the Next Big Zing award for the Kids Category 2011 an award that gained IceHuggy wonderful exposure. Vickie is also currently working on a PR/ advertising campaign with Hollywood Connections PR out of Hopkins, MN. Vickies primary customers are parents with younger children. She hopes to expand her market to medical patients who would benefit from using IceHuggy to hold onto their frozen treats while they are trying to stay hydrated. Vickis best business achievement was becoming a vendor for the Once Upon A Child franchise, which has over 222 stores throughout the U.S. and Canada. In her opinion, the primary advantage of working from home is that she is able to meet the schedules of her four children who are living at home and are very active in sports and school activities. In three years, Vickie hopes to add sales reps to get IceHuggy into more boutiques and retail stores. With more orders coming in, she needs to make some adjustments in regard to warehousing
Vickie Weber invented the IceHuggy, a Flip-FoldFasten insulated sleeve for handling frozen treats.
and filling orders. As sales grow, she also hopes to add more colors and design patterns to the IceHuggy line. Visit www.icehuggy.com.
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54 | July/August 2012 www. homebusinessmag.com Home Business
Rags To Riches
Introducing the Powerhouse Behind Exclusiv Vodka
erge Chistov, a Russian immigrant in America, definitely has an uplifting and American rags to riches story to tell. After the Soviet Union broke down, Serge left Russia in1992 and came to America with only $300 in his pocket. Now, twenty years later, he is the president and founder of Serge Import LLC; the importer behind Exclusiv Vodkas highly successful introduction and expansion in America. Serge was inspired to start his homebased business because he had a dream and product he believed in affordable vodka with tremendous taste. He chose to bring Exclusiv Vodka to America, because it stemmed from Moldova, a country with a reputation for high vodka quality that is also the #1 per capita consumer of hard liquor in the world. Moldovans considered Exclusiv the TOP vodka on the market, which was a true testament of the products high quality and exceptional taste.
Before starting his home-based business, Serge Chistov is the president and founder of Serge Import Serge Chistov was a LLC, the importer behind Exclusiv Vodka. Senior Financial Advisor for several major fiscal firms. Now, Serge business tact. Serges primary advantage of can describe his company as a one-man- working from home is being able to work show, because he is the Jack of All Trades as many long hours as he wants. Another behind Serge Import LLCs entire operation. advantage is being the sole powerhouse He promotes his business through social behind Exclusiv Vodka that makes all the media, and through the help of Hopkins, decisions on the products next venture. In three years, Serge Chistov sees himself Minnesota-based public relations agency still being the President of Serge Import Hollywood Connections PR. Serges primary customers are people who LLC. He hopes to make Exclusiv Vodka crave the core values of making good vodka the most popular and best-selling vodka in tremendous taste, no hangover, drinkability, every state in the U.S. He also wants Exclusiv and an ability to mix well with any mixer to be the go-to vodka for anyone who needs a spirit of the highest quality for the without having to pay an outrageous price. Serges best business achievement is taking lowest price. Visit Exclusiv Vodkas website Exclusivs annual sales from $70K at its (http://www.exclusiv-vodka.com/) for more introduction to well over $6 million in just information, and become a fan on Facebook 4 years. He accomplished this feat through (http://www.facebook.com/ExclusivVodka). his commitment to the product and savvy
55
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WE QUIT MLM Now We Make $60K+ PER MONTH Online with this System. We Can Show You How! Go to www.YourHomeBusinessPros.com $426,850 IN 2010! Ill do better in 2011! Best support. Personal Mentoring. Working from home since 1996 www.lazywealth.com
COMPUTERS & SOFTWARE

WANTED: PROFESSIONAL HOME INVENTORY SERVICES. High demand service. Essential service for homeowners and business owners. Proven start-up package. Part-Time or Full time. Free info: 1-800-631-7022. www.kchomeinventory.com
EDUCATION
OXFORD UNIVERSITY IN AMERICA! Online, Accredited, Recognized, Accelerated Degrees: Law, Business, Positive Psychology. www.fpstudies.org
HOME & GARDEN

MAKE $200, $500 OR UP TO $1,500 or More Daily or Weekly in the Most Surprising Business in the World. www.bestmoneymakingbiz.biz
ENTERTAINMENT
DOZENS OF EXCITING ENTERTAINMENT BUSINESSES. A wide variety of start-up costs and training and support provided. Search online. Go to: www.homebusinessmag.com/hbmsearch and click the Recreation & Entertainment link.
INCOME OPPORTUNITIES
CityUSA RUN YOUR OWN ONLINE CITY GUIDE AND MAKE MONEY! So simple! You sell ads to local businesses on your CityUSA City Guide website and you keep 100% of ALL your income! Hurry, limited to ONE site per city... see if your city is still available www.cityusa.biz.com.
57
INCOME OPPORTUNITIES
LOSE WEIGHT AND GAIN CASH. Watch the movie and take the free tour at http://mburns.SBCPower.com FREE BUSINESS in the Promotional Advertising Specialty industry. Great money and fun. In business since 1894. You own the business and all equity. Complete no-obligation information at www.kaeser-blair.com or 800-642-0790. REFERRAL PROGRAM$250-$500 commission. Seeking only 13 referral agents nationwide. For more info call Tonie at 215-649-7129 / journey227@verizon.net
MONEY MAKING OPPORTUNITIES

ONE MILLION DOLLARS!! Would you invest $2,000.00 to make $1,000,000.00! If youre serious, then send 2 stamps to: L.A. Wilson, BHM, 305 Market St., #306, Oxford, PA 19363-1673.
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REFLECTIVE INSULATION BUSINESS. NASA Technology now available to the general public. Multi-billion dollar industry helping homeowners save money. Easy startup. www.EMNab.biz (click application).
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RECESSION-PROOF BUSINESS SELLING HONEYWELL-BRAND wireless IP cameras for home or business. AlarmSoft 800-234-0064 www.alarmsoft.com RECESSION-PROOF BUSINESS. Sell Self Defense Products, Hidden Cameras, Surveillance Systems. Tonie 215-649-7129 ext 5 / journey227@verizon.net
NETWORK MARKETING
LOOKING FOR A SIMPLE WAY to earn money from home? Do you desire to help people in need? Can you give things away? Visit americantomtom.provisionrx.com, click the Opportunity button and find out how you earn, while they save, and everyone wins. Start earning now! MOVEYOURGROUP.COM The next team coming in will be in your group. Transition Money Available for you and your team.
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Advertise at Home Business Magazine
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OPERATE YOUR OWN MERCHANDISING BUSINESS. Large number of products. No inventory. Low start-up costs. Proven marketing system and assistance. Free information: www.pmiwholesale.com
ONLINE
www.homebusinessmag.com
JUMP ON THE UNTAPPED TABLET MARKET TODAY. Introducing the PLUMM, the next generation Android. Low cost buy/sell business opportunity. www.myplumm.com 800-657-8276.
OPPORTUNITY SEEKERS
MOJO PHOTO BOOTH is one of the fastest and easiest business opportunities accredited by the Better Business Bureau. We bring you the only professional photo booth unit on the market that offers a true turn-key business with one-person portability. Call 888-484-Mojo (6656) or visit mojophotobooth.com
SPECIALTY CLEANING
REVOLUTIONARY BREAKTHROUGH IN CARPET CLEANING! Be your own boss with the latest state-of-the-art equipment. Easy to operate, guaranteed to out-clean all other systems. Complete equipment packages from $2,995. Call 888-768-6822 or visit www.rotovac.com HYGIENITECH MATTRESS CLEANING and Sanitizing Professionals kill millions of allergy causing dust mites in homes and businesses throughout the United States. Now, you can make a killing too by joining this exciting new, low tech, yet high demand industry. 1-888-999-9030 www.hygienitech.com
MAILNG LISTS
PART-TIME BUSINESSES
EARN $1,000 COMMISSION PER SALE. ON A $1,295 VACATION PACKAGE. Call 800-628-8015 and Tonie 215-649-7129 ext 3. EVERYTHING YOU NEED TO START SELLING WEBSITES in an award-winning all-in-one package. Numerous templates. Automated billing. Fast payouts. 24/7 support. info@resellerdynamics.com - www.resellerdynamics.com
MAILING LISTS
Publishers of HOME BUSINESS Magazine 20711 Holt PMB 807, Lakeville, MN 55044
PERSONAL SERVICES
INTERESTED IN A PERSONAL SERVICES BUSINESS? Visit the worlds largest home-based business Expo www.expo.homebusinessmag.com and click Personal Services.
100: $25 500: $55 250: $40
1000: $90 2000: $155 5000: $315
SPORTS & RECREATION

BUILD YOUR BUSINESS AROUND SPORTS. Customize sporting goods items. Promotional logos. Screen printing. Embroidery. Custom uniforms. Get started for only $495. Visit www.sportslife.com
Order Online at www.homebusinessmag.com (click Mailing Lists)
PRINTING
PRINTING AND DIRECT MAIL SERVICES. Keep in touch with your clients through direct marketing. Generateleads.Ourprintingandmailingservicessave you money. Email to: printandmail@aol.com or Call 1-888-430-1680.
TRAVEL
HOME BASED TRAVEL BUSINESS Excellent Income! Affordable Opportunity. Includes Travel Website. www.TheTicketCounter.com
Fax order to (714) 388-3883

using your VISA, MasterCard, American Express or Discover
MAIL ORDER
#1 MONEY MAKING PROGRAM IN AMERICA! Make up to $22.50 for every envelope we mail for you! For FREE Report, Call 1-619-491-1915 or write: Publishers Media Dept. HB-3, P.O. Box 1295, El Cajon, CA 92022-1295.
PRODUCTS
PERSONALIZED CANDY BARS AND MORE for Birthdays, Weddings, etc. Work from anywhere. Full-time or Part-time. Easy to learn, simple to do. Request free information now visit www.wrapperprofits.com 800-306-3552.
AMAZING PRODUCTS. ENDLESS POSSIBILITIES.
VIDEO & PHOTOGRAPHY

FRANCHISES AVAILABLE NATIONWIDE, AFFORDABLE at $29,000, Call (662) 890-9103 - www.lilangelsfranchise.com
MARKETING
CONTENT/COPY WRITING FOR YOUR BUSINESS/ marketing/PR materials. Newsletters, websites, press releases, publications, more. Email info@lgwriting.com. Visit www.lgwriting.com
WORK FROM HOME

PROCESS MAIL FROM HOME! Excellent weekly income. For Free information send SASE: Mailers-H, P. O. Box 458, New Britain, CT 06050-0458.
www.amway.com/michaelmccollum
PROFESSIONAL SERVICES
INCORPORATE OR FORM AN LLC TODAY! Gain credibility with clients and investors. Substantial tax breaks. Save time and money. Call for free info: 1-800-453-9594 or visit www.incorporate.com
MEDICAL
MEDICAL ALERT SERVICE BUSINESS Start your own business creating personal emergency medical information devices. Easy, fun and very profitable. Industry leading startup kit only $449 www.MEDAlertBusiness.com
PLACE YOUR CLASSIFIED AD HERE!

Only $3/Word - 15 Word Minimum Order Online at:
homebusinessmag.com/advertise All Print Ads Include a Free Premium E-Classified in the Classifieds Section at:
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WANT TO PURCHASE MINERALS and other oil/gas interests. Send details to: P.O. Box 13557, Denver, CO 80201.
expo.homebusinessmag.com
58
Home Business
| July/August 2012
// SUCCESS PROFILE
// TESTIMONIAL
We love the Monkey Bar system. I spent most of the weekend looking at the open space now available on our garage floor. - Michael and Carolyn The movable hooks and hanging bars are a true engineering miracle! - K.M., Holly Springs, NC
// TESTIMONIAL
So innovative, fabulous idea, very efficient use of space. This is the most efficient use of garage space I have ever seen! - Dr. Dennis D., Boise, ID
MONKEY BAR STORAGE

THE BAR HAS BEEN RAISED
We gained and unprecedented amount of space in our garage. - Mike, Austin, TX
// DEALER PROFILE
My initial investment was recouped within three to four months. I have been treated like family from the first contact with the company until now. We have a one-of-a-kind product thats affordably priced and the market potential is huge. -Henry L.
n 1999, engineer and entrepreneur Jared Newman faced a dilemma common to millions of homeowners, What good is a two car garage if I cant fit two cars into it? After researching the current solutions on the market he discovered a void in the marketplace for affordable garage products that could efficiently separate long term storage items from items that are used frequently, while allowing a garage to serve in its primary function....Store Cars! What started out as a quest to design and
consult and install the product at a reasonable price, they also help organize and hang up customers storage items on the system at no additional cost! Its little wonder that 30% of dealers business comes from customer referrals. By providing a lifetime warranty and excellent customer service, dealers throughout the nation have seen tremendous growth despite turbulent economic times. Homeowners are staying
// DURABLE SYSTEM
dealers throughout the nation have seen tremendous growth despite turbulent economic times.
implement a solution for Jareds own garage has blossomed into an incredibly successful organization with over 80 dealers throughout North America. Thousands of homeowners have already reclaimed their garages by integrating a Monkey Bar Storage solution in their garage. At the peak of the economy just a few short years ago, it was not uncommon to hear of rapidly growing companies, especially in the home improvement sector. However, unlike many competitors that counted on second mortgages to fix and improve their customers homes, Monkey Bar Storage focused on a product and service that homeowners typically invest under $1,800 to implement- a fraction of the price of competing solutions. Not only do dealers in their homes longer and making do with what they have, which consequently has positively impacted the growth of Monkey Bars Storage. One challenge the organization faces is fulfilling demand in areas unrepresented with dealers. With a one time low cost investment, dealers are given an initial inventory, three days of training with Jared Newman and his team, and an exclusive territory to market and represent the growing brand. Dealers have enjoyed representing the product without paying royalties or any ongoing fees. Over the last year more than 34 dealers have been added. Before long any consumer will have a dealer within close proximity to help them reclaim their garage.
ADVERTISEMENT
CONTACT:
Monkey Bar Storage 343 E 4th N Ste 245 Rexburg, ID 83440 {P} 208.356.8820 {E} info@MonkeyBarStorage.com
www.MonkeyBarStorage.com

Success Profiles: Millionaires Next Door!

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H O M E B U S I N E S S

55+ LOW COST BIZ'S LINKEDIN MARKETING SECRETS

Home-Based H B dB Business i &O Opportunity t it M Magazine i

SPECIAL SUCCESS ISSUE

Green-Preneurs Financier Mompreneur

Networking Business Services

Courtesy of Stedman Graham

245+ HOME-BASED BUSINESSES INSIDE! Get Started Today.

DISCOVER HOW TO GET UNLIMITED CELL PHONE SERVICE

This Exciting Business Model Requires No Selling Or Convincing!

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GOODBYE, measly MLM income. GOODBYE, measly MLM income.

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Reprinted with permission from Home Business Connection magazine

Includes a FREE .COM domain with Private Registration.

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Millionaires in the Neighborhood!

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Hot Book/Product Reviews

July/August 2012 | Home Business

LETTER FROM PUBLISHER

7-Figure Success in the Neighborhood

The Home Business Team

Home Business Magazine

Publisher, Home Business Magazine

DEAR HOME BUSINESS

Create a Mindset for Success

e ne ine azin gazi Mag Ma

: Crafts & Custom

Design Business Flou

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20664 Jutland Place, Lakeville, MN 55044.

Millionaires in the Neighborhood:

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MOBILE BUSINESS MILLIONAIRE # 4 Dr. Jason Selk, Performance Coach

INVENTING MILLIONAIRE # 5 Christy Kaskey, Founder, Kaskey Kids, Inc.

SOCIAL MEDIA MILLIONAIRE # 6 Eric Harr, Founder of Resonate Social

July/August 2012 | Home Business

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