SUMMER TRAINING PROJECT REPORT

ON

STUDY OF CUSTOMER PREFERENCES FOR RESIDENTIAL AND COMMERCIAL PROPERTIES IN, GREATER NOIDA

For The partial of The Requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION

Under the Guidance of: Prof.Rahul Chandra Submitted By:

Under The Supervision Of: Mr.Sarandeep Singh Suri

MD. RAFIQUE ALAM

(ADMISSION NO. 12S0B102252)

GALGOTIAS UNIVERSITY
GREATER NOIDA 1

CERTIFICATE
This is to certify that SURBHI student of GALGOTIAS UNIVERSITY, GREATER NODIA has completed her field work report at IN EARTH INFRASTECHTURE LTD. on the topic of SALES AND MARKETING work report in partial fulfillment of MASTERS OF BUSINESS ADMINSTRATION of the GALGOTIAS UNIVERSITY for the academic year 2012-13. He has worked under our guidance and direction. The said report is based on bonafide information. Mr. Sarandeep Singh Suri Project Guide Date:Place:GALGOTIAS UNIVERSITY, GREATER NOIDA

DECLARATION
I hereby declare that the project titled Sales And Marketing is an original piece of project work carried out by me under the guidance and supervision of Mr. Saran Deep Singh Suri. The information has been collected from genuine & authentic sources. The work has been submitted in partial fulfillment of MASTERS OF BUSINESS ADMINSTARATION of GALGOTIAS UNIVERSITY .

Place: Date:

OBJECTIVE:

1.To find out the customer preferences for residential flats for ,greater noida. 2. To find out the customer preferences for commercial flats for ,greater noida.

TABLE OF CONTENTS INTRODUCTION TO INSURANCE COMPANY PROFILE OF HDFC SLIC AND TATA AIG LIC OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY MARKETING PROBLEMS ANALYSIS AND INTERPRETATION FINDING AND SUGGESTION CONCLUSION FUTURE LINE OF RESEARCH BIBLIOGRAPHY ANNEXURE 5 10 32 34 38 41 58 61 63 65 66

REAL ESTATE INDUSTRY

The real estate industry is one of the fastest growing industries in our economy, with a Compound Annual Growth Rate of approximately 30%. (Ernst and Young). AUS$ 16 billion industry at present, it is expected to touch US$ 60 billion in the next five years. (Ernst and Young). The sustainability of growth in the real estate industry has its roots in strong demand fundamentals: o Rapid expansion of the IT/ ITES and business outsourcing industry (including knowledge process outsourcing and clinical testing outsourcing); o Rising demand in the residential sector, encouraged by rapidly. o Acceptance of shopping malls as one stop destinationsfor consumers; and o Growing popularity of Special Economics Zones as preferred destinations for both manufacturing and service industries. There is an estimated requirement of 80 million housing units over the next fifteen years and 200 million sq. ft. of office space over the next five years. 6

 With a view to catalyzing the investment required to plug the aforementioned supply deficits, the Government, has allowed FDI up to 100% under the automatic route in specified real estate development projects, including but not restricted to townships, built-up infrastructure and construction development projects. The investment is permitted subject to compliance with the following guidelines specified in Press Note 2 (2005) a. Minimum area to be developed under each project would be as under: i. In case of development of serviced housing plots, a minimum land area of 10 hectares. ii. In case of construction-development projects, a minimum built-up area of 50,000 sq.mts. iii. In case of a combination project, anyone of the above two conditions would suffice. b. The investment would further be subject to the following conditions: i. Minimum capitalization of US$ 10 million for wholly owned subsidiaries and US$ 5 million for joint ventures with Indian partners. The funds would have to be brought in within six months of commencement of business of the Company. ii. ii.Original investment cannot be repatriated before a period of three years from completion of minimum capitalization. However, the investor may be permitted to exit earlier with prior approval of the Government through the FIPS. c. At least 50% of the project must be developed within a period of five years from the date of obtaining all statutory clearances. The investor would not be permitted to sell undeveloped plots. In December 2007, SEBI, the domestic stock market regulator, issued draft regulations clearing the way for introduction of Real Estate Investment Trusts (REITs) in India. 7

This move is also expected to favorably serve the booming property market, by serving as an alternative source for meeting the capital needs of the sector,particularly for builders who otherwise work with internal accruals and high-cost borrowings. Initial Public Offerings have become another popular theme as a means of raising requisite capital in the real estate industry. This has resulted in the creation of a robust marketplace where retail investors can participate in the growth story while also offering ability for promoters and investors to project forward into yet another exit strategy. As a result of the aforementioned stimuli, this industry has been receiving increasing focus from the private equity sector, with PE investments in this industry as a percentage of total PE investments soaring from 14% in 2005-06 to over 32% in 200607. (KPMG) It is estimated that more than US$ 5 billion in foreign funds was invested in projects sponsored by rapidly growing developers in 2007. The significant development potential of the real estate industry, coupled with favorable FDI regulations and increasing focus from the private equity sector, has created substantial investment opportunities for real estate companies. As at December 2007, total outstanding investment in 1,885 real estate development projects was US$ 195 billion. (CMIE Industry Reports) As this rapidly growing industry matures into a stable and sustainable economic sector, three key trends, which are likely to shape its future, are emerging: a) Increased focus on execution risks; b) Increased investments in mixed-use development projects with a view to extracting maximum synergic benefits; and c) Syndication among real estate developers on execution of big-ticket development projects, i.e. shift from competition to partnership. 8

INTRODUCTION
ABOUT THE COMPANY:
Earth Infrastructures is an independent infrastructure provider with committed customer base. It is one of Indias most well capitalized real estate company. Today the name Earth is synonymous with Quality, Innovation and Trust. Within a short time span, it has succeeded to ride on a high growth curve and has witnessed significant investment interest and transaction activities from all parts of India and across the globe. Strong financial support and engineering expertise makes us a quality infrastructure provider with global presence. The group is known in the Realty fraternity for its professional might. Implementation of new technology and innovation has been its constant goal and this is evident in all its projects. This success is the result of the leadership which understands the power of compelling vision and it is the compelling vision and its execution that has made Earth the Investment of Choice (for the investors) the employer of choice (for the employees) and Associate of Choice (for the channel Partners and associates) 9

The people-first, performance driven culture is spearheaded by the four Directors of Earth Infrastructures Ltd., Mr Avdesh Goel, Mr. Atul Gupta, Mr Vikas Gupta and Mr. Rajnish Mittal. Their expertise in their respective fields, powerful intuitive sense, alert and intelligent thinking pattern and a hunger to excel, has influenced the internal and external dynamics of the organization, synergizing them with the success. They are joined in their drive for excellence, by Mr. Amit Aggarwal and Mr. Fauzan Ahmad, Directors Collective Growth Realty Pvt. Ltd.(a Strategic Marketing Division of Earth Infrastructures Ltd) whose entrepreneurial and pioneering strides have created urbane and smooth choices for customers in realty sector. The Companys ability to meet the special requirements of the real estate market and clients demand comes from its strong foundations of professionalism. The groups strength lies in its panel of dynamic, young, qualified and highly experienced management and dedicated marketing professionals that take care of the entire activities keeping its main thrust on customer satisfaction, which is the main motto of the company. INNOVATION BEYOND IMAGINATION is the core philosophy of Earth Infrastructures Ltd. Setting benchmarks by initiating the concept of green building technology in North India, Earth has been the pioneer in bringing the first LEED CERTIFIED Residential and Commercial Projects in Noida and Gurgaon. The infrastructural marvels are a personification of its dynamism and companys vision to create the finest elements of urban living with state of art structures and sustainable models.

VISION

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To be the most innovative and trusted brand in real estate industry by adopting new technologies with a focus on green and eco-friendly construction with focus to fulfill the expectations of the customers. MISSION 1. ONE FACE, ONE VOICE There will be one face, one voice of Earth for the outer world. 2. CUSTOMER CENTRIC ATTITUDE To ensure complaint free operations with total customer satisfaction by resolving customers issues with utmost attention and speedy services round the clock. 3. BRAND VALUE To deliver the projects differently and make the customer to feel at ease and comfort and create the Earth Brand a most trusted brand. 4. INNOVATION THROUGH TECHNOLOGY Earth would be effortful and creative to identify and deliver something new, matching the technological up gradation in the Realty sector, all around the globe. 5. CORPORATE SOCIAL RESPONSIBILITY Earth would concentrate towards development of affordable houses for the masses, to reach to the heart of all. 6. EMPLOYEE CULTURE To keep on constantly searching for the talented employees, developing employee retention policies, providing continuous training and development to facilitate them to contribute completely in the growth of the organization. 7. CHARACTER, ETHICS AND VALUES Earth be governed by its professional policies and procedures to ultimately benefit its valued customers. The transparency of the policies would be maintained through the 11

companys operational manual. Adhering to the manual would be mandatory for all, with an ultimate objective to make the EARTH Favorite of all and to create ETHICAL BRAND VALUE within a short span.

Purpose, Scope and Limitations Purpose:

The purpose of the project is to get an overall idea about the marketing & selling strategies, projected & implemented in the real estate sector. Then again while going for a deal with customer i.e. closing a deal the major concentration on applying the selling strategies properly & also to satisfy the customer needs according to their risk appetite & earnings. As the aspects of this project is multidimensional so as its purpose. It will take into consideration the mutual benefit of the company coupled with gaining some practical knowledge about the real estate sector & their overall marketing strategies & processes. Value-addition to the company --1. Find out the various products present in the industry 2. To promote their product portfolio not only among the existing customers base but also 12

among new customers through lead generation 3. To get an idea about the new marketing strategies that can be applied in future to compete with the competitors. 4. Get increased sales of their products by the proper implementation of the recommended measures. 5. Overall business development of company in terms of revenue and value enhancement and making the company operations more efficient and effective for long term benefit.

Academic Benefits
1) Got an insight of real estate products and gained knowledge of various promotional strategies. 2) Real time experience of interacting with perspective customers and convert them into real customers. 3) Real time experience of doing a market research & practical experience in convincing the end-users to fill up the questionnaire.

Scope of Project:
The objective of the project includes Business Development at Earth Infrastructures Ltd. The company has entered the Real Estate sector two years back, so the basic aim of this project is Business Development that is generating business for them by attracting investors to the newly launched Residential and Commercial projects. This would include structuring of the entire business so as to increase the efficiency of the work done at Earth Infrastructures Ltd. The project would enable Earth Infrastructures Ltd in Business development of their properties by reaching to the maximum number of investors. It also aims at developing promotional strategies to increase the number of investors purchasing their property. The project will also help in measuring the investors preferences for Earth Infrastructures Ltd projects. 13

Methodology:
The methodology followed comprises of a brief study of the evolution of Real Estate markets and its growth in India. In order to fulfill the above objectives a descriptive study was taken up, in which primary and secondary data was collected from the records of the company etc. and surveys respectively.

Tools like mystery shopping; ghost calls etc were used to understand the strategies and offerings of competitors.

After the collection of the required data a detailed analysis was done to understand the overall market, products present and competitor offerings.

As a part of promotional strategy followed by Earth Infrastructure various activities like putting the canopies near the project site in Greater Noida and in the apartments of Patparganj, visiting the perspective customers at their shops at various marketplaces like Paschim Vihar, Karol bagh, Chandni Chowk, Kamla Nagar, Pragati Maidan etc. to convert them into our real customers.

Phone Directories of different apartments and colonies like Mayur Vihar had been collected in order to generate more leads and more sales for the company.

Limitations Of The Study:

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The project taken is very vast so considering the accuracy of all the aspects as required by the study is a major limitation. However, every attempt will be made to overcome any flaw which might occur.

PRODUCT DETAILS AND COMPETITOR ANALYSIS UNDERSTANDING THE PRODUCT AT EARTH INFRASTRUCTURES LTD:

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Earth infrastructure Ltd. is the fastest growing company in the Real Estate Sector. In the time span of only two years, the company has launched its Six Projects in Delhi- NCR region. The Six Projects are:1. Earth Tech One 2. Earth Towne 3. Earth Sapphire Court 4. Earth Copia I 5. Earth Copia II 6. Earth Iconic

But my task was to deal only in Earth Tech One and Earth Towne therefore the focus is more on these two Projects in my Report.

EARTH TECHONE

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It is fully integrated commercial project which focuses on providing every type of facility to the investor. It is a fully loaded, plug and play concept for professionals who can start their business instantly without wasting time on furnishing of the office. It mainly focuses on the smooth working of business by providing offices, apartments, retail shops so that the investor who is seeking to commence his business may not have any kind of problem as all the facilities are provided as his rest place (apartments) will be near and any other stuff can be bought from retail shops.

OFFICE SPACES
Three types of offices provided;Alpha tech- Fully Furnished Office Space Under this every facility will be provided like from desk to computers, printers and every necessary thing which the person seeks to have in an office. Sizes available - 350, 500, 750, 1000 sq. ft. Rates - for 350 & 500 is RS. 6000/sq.ft. , for 750 & 1000 is Rs. 5750/sq. ft.

FACILITIES PROVIDED IN FULLY FURNISHED OFFICES

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Energy efficient air conditioner Laptop Personal computer Advanced printer system IP based KTS system Directors table Directors chair Specially designed visitor chair Modular staff work stations Specially designed staff chairs Designers light Indoor plant/ bonsai

Adjustable reading glass Vitrified flooring Rare painting Portable LED table lamp Spacious book shelf Branded monitor & keyboard Digital cordless phones Scanner Water filter Venetian blinds Branded UPS Modular fitting cabinet

BETA TECH- Semi Furnished Office Space These are Semi-Furnished office spaces best suited for an investor who wants or has interest in doing further changes in his/her office as per his/ her requirements. Sizes available 300, 500, 700, 1000 Rates Rs. 5250/ sq. ft. 18

GAMMA TECH- Unfurnished Virtual Space It is an un-lockable space which is distributed among the investors according to their size requirements. Size starts from 200 sq. ft. and multiples of 200 STUDIO APARTMENTS Fully Furnished These apartments are basically for the persons who would be commencing there businesses in the offices provided in the Tech one site. So that their work is not effected by wasting time in travelling from their homes to their offices. It is also suited for the companies to reside their guests not far from the workplace. Ideal for executives, small families and senior citizens. So this concept is good as it saves much money and time. Sizes available 465 & 750 sq. ft. Rates Rs. 4750/ sq. ft.

EXPRESS ONE Semi Furnished Retail Spaces

These spaces are suitable for food courts, ATMs, Retail shops etc.

RETAIL SHOPS Sizes available - 250 / 350 / 450 Sq. ft. (and, multiples) Rates - Rs. 9500 / Sq. ft. (GROUND FLR.) Rs. 7500 / Sq. ft. (UPPER GROUND FLR.)

ATM SPACE Size available Rates 170 Sq. ft. Ground Floor Rs. 35 lakh Upper Ground Floor Rs. 30 lakh

FOOD COURT Sizes available - 250 Sq. ft. (and, increase by multiples of 50 Sq. ft.) e.g. 250,300,350,400,450,500 and so on 19

Rates

- Rs. 8500/Sq. ft

GROWTH DRIVERS OF EARTH TECH ONE

1. Night Safari: GNIDA is planning to develop a Night Safari. It is fourth in the world after Singapore, China and Thailand. Bernard Harrison will be designing the upcoming Greater Noida night safari.

2. Formula 1 Race Track: Just 5 kms. away from Tech Zone, It was First hosted in 2011. The track was officially inaugurated on 18 October 2011.

3. Amusement Park: It is proposed to be developed over an area spread in 200 acres. Indias largest amusement park by Essel World.

4. Taj International Airport hub: Very close distance from proposed airport will make this zone as an attractive as well as comfortable destination to stay.

5. Surajpur Bird Sanctuary: Another significant step in bringing the city on tourists map, GNIDA with collective efforts of World Wildlife Fund (WWF) and the Forest department is developing a paradise for bird lovers in a massive area of 330 hectares in Surajpur which includes 110 hectares of wetland. The project is expected to get completed by 2013.

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6. Wipro/ NIIT: Leading corporates are already making their presence felt in the region, out of which, some of them are SEZs. In coming days, these corporates will need stay arrangements for travelling executives, guests and even clients.

7. Gautam Budhha University: Spread over 511 acres, Asias largest residential university Gautam Buddha University is exactly opposite to Tech Zone. Moreover, this university faces the very first plot in Tech Zone Plot No.1 which is Tech One.

8. India Expo Mart: To improve the vast potential of exporting Indian Handicrafts, and to encourage professional tourism, India Exposition Mart Ltd. (IEML) which is Indias first state of the art project for cottage sector wherein Round O Clock International Marketing is available has been conceptualized and established in Greater Noida in Knowledge Park -2, approximately 3 kms. from Tech Zone.

9. Delhi Metro: As an extension of Line 3 of DMRC, which connects Dwarka, Sec. 21 to Noida, Sec. 32, the work on proposed link between Noida, Sec. 32 and Greater Noida is expected to begin this September and the deadline to finish the same is 2014. This will give connectivity to Delhi at lightning fast speed with all comforts of Delhi Metro.

10. Yamuna/ Taj Expressway: 180 kms Expressway connecting Greater Noida to Agra in less than 2 hours and hence will play pivotal role for Delhi Greater Noida Agra tourism destinations.

11. FNG Corridor: 56 kms. long under construction expressway will help people commute at a lightning fast speed between Faridabad- Noida- Ghaziabad. Trucks and other heavy commercial vehicles will not need to enter Delhi. 21

12. Integrated Transport Hub at Boraki: Spread over 600 acres in Boraki, which will include a world class ISBT and an upgraded Railway station on Ludhiana Kolkata main railway line, along with shopping malls and five star hotels in the area, the city will boast of one of the unique and first integrated transport hub in India.

9EARTH TOWNE
1, 2, 3 and 4 BHK semi-furnished and fully-furnished apartments which will not only become a symbol of lifestyle statement in near future, but the ones which will surpass your imagination, befitting Earth Townes mantra Direct Dil Se! With Earth Towne, not only, youll see your future living address become a paradise of modern living with hardcore sensibility of contemporary living but a place, where its hard to beat imagination and when you beat it, you feel that heaven has fallen on your feet. Mentioned below are some prominent reasons to make Earth Towne your future living address: LEED Facilities: Tennis Court Golf Putting and Basket Ball Ground Entertainment Zone with Single Screen Multiplex Horse Riding & Party Lawns Barbeque Corner Certification (Leadership in Energy and Environmental Design)

Location: Plot no.4, Sector no.1, Greater Noida

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Party Area with Pavilion and Amphitheater Health Zone with Art of Living Classes, Yoga Classes, Aerobics Classes

Fish Therapy Art Zone with Music, Dance & Painting Classes Club Zone with Spa Facility Card Room, Ball Room, Gun Fight, Salsa Dance Classes etc Fine Dining Zone with dedicated Food Court Lounge and Roof Cafeteria Caring Zone with Nursing Homes Hospitals and Round the Clock Chemist Shop

With the close proximity to Noida, Sector 1, Noida Ext. (Greater Noida) is going to witness a very high speed growth in near future. The main attribute of the location is the way it will interlink with Noida, Ghaziabad, Faridabad & Delhi through different routes. The location is also witnessing a potential market for different industrial setups; companies like Daewoo, Yamaha, LG, Minda and TCS are in close vicinity of the location along with several other companies pipelined to come.

LOCATION MAP OF EARTH TOWNE

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Located on 200 feet wide road Close proximity with Noida, Ghaziabad & Faridabad Well connected to proposed metro station Near to 130 meter wide road expressway Close to all daily need amenities Only 5 minute drive from Noida, Sector 121

Free Value Added Services

Medical Consultancy for Residents

Electrician & Plumber on call

24 Hours Ambulance Service 24

Pollution Free Battery Operated Carts for residents

In house Consultancy by Interior Designer

Feeder bus facility to Metro Station

Vaastu and Astrology Advice

EARTH INFRASTRUCTURES LTD-PROJECTS

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Earth Infrastructures Ltd.

PROJECTS AT A GLANCE GREATER NOIDA
Project Name Project type Basic Sale Price (per sq.ft.) Location Payment Plan D.P.
Plot No. GH 3550/-

Covered Car Parking

2,00,000/-

Club Membership

Status

Flexi
3700/-

C.L.P.
3850/-

1 BHK (540 Sq.ft.)

Earth Towne

- 4, Noida Residential Extn. (Greater Noida)

75,000/-

Sold Out

2 BHK (995 sq.ft.) / 2 BHK + St. (1095 sq.ft.) / 3 BHK (1295 sq.ft.) / 3 BHK + St. (1395 sq.ft.) / 4 BHK (1795 sq.ft.) 2700/2850/3000// 4 BHK + St. + Str. (2295 sq.ft.) 2,00,000/75,000/2/3 BHK Sold Out

Earth Tech One

Integrated Commercial

Plot No. 1, Tech Zone. Yamuna Expressway, Greater Noida

Alpha Tech_Fully Furnished Office Spaces 350 sq.ft. / 500 sq.ft. 6000/5750/N.A. 5750/N.A. 5750/2,50,000/2,50,000/50,000/50,000/Bookings Open Bookings Open 750 sq.ft. / 1000 sq.ft. Earth Studios_Fully Furnished Studio Apartments 1 BHK (465 sq.ft.) / 2 BHK (750 sq.ft.) 4250/N.A. N.A. 2,00,000/50,000/Sold Out

Express One_Retail Spaces Shops & Showrooms (Availability: Ground/Upper Ground Floor) 250 Sq.ft./ 350 Sq.ft./ 450 Sq.ft. (and multiples) 9500/(D.P/Flexi) 2.50,000/- N.A. (GF) (UGF) ATM Spaces (Availability: Ground/Upper Ground Floor) 170 Sq.ft. only 35 lakh (GF) 30 lakh N.A. N.A. N.A. N.A. 7500/Bookings Open

Bookings Open

Bookings Open (UGF) FoodCourt (Availability: 2nd Floor, only) 250 Sq.ft. (and, unit size increase in multiples of 50 Sq.ft. e.g. 250,300,350, 400 Sq.ft) 8500/- (DP and Flexi N.A. N.A. N.A. Bookings Open

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Plan)

ANALYZING THE COMPETITOR:Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis helps to identify opportunities and threats.

PARAMETERS FOR COMPARISON:

Minimum ticket size Minimum investment Locational advantage Payment plans available Assured Returns Fully furnished or bare shell condition Expected date of possession

Earth Tech One:

1. Minimum ticket size - 350 sq. ft. 2. Minimum investment Rs. 6000/sq. ft. (i.e. 21,00,000/-) 3. Locational advantage Plot no. 1. Corner facing, three side open plot and Taj Expressway facing. Convenient and easy to locate prime plot in the very beginning of Tech Zone

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4. Payment plans available - Down Payment plan, Flexible Payment plan and Construction Linked Payment Plan 5. Assured Returns 12% p.a till September 2015 6. Fully furnished or bare shell condition - Fully Furnished 7. Expected date of possession - 1st September. 2013

Spire Tech:

1. Minimum ticket size 500 sq. ft. 2. Minimum investment Rs. 4560/sq. ft. (22,80,000/-) 3. Locational advantage Plot no. 13A, last & corner plot from while coming from NOIDA, while it will be first while coming from Agra

4. Payment plans available - Down Payment plan: a.100% DP (with 12% p.a. assured return) b.50% DP (with 11% p.a. assured return), and Construction Linked Payment Plan 5. Assured Returns Available (i.e. till the date of offer of possession) a.12% p.a. on 100% DP plan 28

b.11% p.a. on 50% DP plan 6. Fully furnished or bare shell condition Raw/Bare Shell condition 7. Expected date of possession 2015

Manthan:

1. Minimum ticket size 500 sq. ft. 2. Minimum investment Rs. 5750/sq. ft. (28,75,000/-) 3. Locational advantage Plot no. 9. None (investor or end user can not have a choice of floors) - located on 4th, 5th and 8th floor in 25 acres of Kessel - I Valley project 4. Payment plans available Down Payment Plan / Flexi Payment, Construction Linked Plan (also called as CLP) 5. Assured Returns - Available (till the date of offer of possession) 6. Fully furnished or bare shell condition - Fully furnished 7. Expected date of possession June 2012

Stellar Business Park:

1. Minimum ticket size 413 sq. ft. 2. Minimum investment Rs. 3950/sq. ft. (16,31,350/-) 3. Locational advantage Plot no. 3. None, really. The only positive is that the plot is located opposite green belt of Reserve Forest 29

4. Payment plans available Down Payment and Flexi plans on 413 sq. ft. Down Payment and Construction Linked Plan only on 816 sq. ft. 5. Assured Returns Available only on D.P. & Flexi Payment Plans on 413 sq. ft. 6. Fully furnished or bare shell condition Raw/Bare Shell Condition 7. Expected date of possession Dec. 2014

Ansal API Green Tech IT HUB:

1. Minimum ticket size N.A. 2. Minimum investment N.A. 3. Locational advantage Plot no. 6.Yes, located right opposite to proposed plot for night safari, and a corridor leading to the plot reserved for 30 acres of common amenities area in Tech Zone. 4. Payment plans available N.A 5. Assured Returns - N.A. 6. Fully furnished or bare shell condition N.A. 7. Expected date of possession N.A.

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 Unitech Info space:

1. Minimum ticket size - N.A. 2. Minimum investment - N.A. 3. Locational advantage Plot no. 4. None really; the only positive about the plot is that it is Taj Expressway facing. 4. Payment plans available - N.A. 5. Assured Returns - N.A. 6. Fully furnished or bare shell condition - N.A. 7. Expected date of possession - N.A.

Wipro IT SEZ:
1. Minimum ticket size - N.A. 2. Minimum investment - N.A. 3. Locational advantage Plot no. 5. Taj Expressway facing and biggest plot (100 acres) in the zone dedicated to Special Economic Zone. 4. Payment plans available - N.A. 5. Assured Returns - N.A. 6. Fully furnished or bare shell condition - N.A. 31

7. Expected date of possession - N.A.

Uppals Tech Oasis:

1. Minimum ticket size - N.A. 2. Minimum investment - N.A. 3. Locational advantage Plot no. 7. Plot is Taj Expressway & Proposed site for Night Safari facing. The plot is also adjacent to facilities like Police Station and Fire Station. 4. Payment plans available - N.A. 5. Assured Returns - N.A. 6. Expected date of possession - N.A.

KLI Network City:

1. Minimum ticket size - N.A. 2. Minimum investment - N.A. 3. Locational advantage Plot no. 12. None. Investor wouldnt have much of a choice as the plot is located on the other side of the tech zone in 25 acres of Kessel I Vallley project and faces 30 mtr. wide green belt running parallel to 25 mtr. wide dam built on river Yamuna. 4. Payment plans available - N.A. 5. Assured Returns - N.A. 6. Fully furnished or bare shell condition - N.A. 32

7. Expected date of possession - N.A.

Globus Business Park:

1. Minimum ticket size - N.A. 2. Minimum investment - N.A. 3. Locational advantage Plot no. 10. None, really. Investor wont have much of a choice as the plot is located on the other side of the tech zone and faces 30 mtr. surrounded on the other side by 30 acres of proposed Common Amenities area. 4. Payment plans available - N.A. 5. Assured Returns - N.A. 6. Fully furnished or bare shell condition - N.A. 7. Expected date of possession - N.A. wide green belt running parallel to 25 mtr. wide dam built on Yamuna river. Its

Advantage Earth Tech One - edge over competitors:

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Availability of maximum project details Project details of almost half of either soon to be launched projects or have not been launched projects are either, minimal or not available at all.

Minimum Ticket Size - No other project offers a business space/suite of as less as 350 sq. ft.

Locational Advantage - Located in tech zones most prime location and very first plot on entrance Plot no. 1, the plot is Taj Expressway facing and is located right opposite of proposed Gautam Buddha University largest university in Asia and a huge catchment area for talented professionals.

Flexible Payment Options - Flexibility to choose from as much as three (maximum) payment options available D.P., Flexi and C.L.P. on different sizes of business suites - 350, 500, 750, 1000 sq. ft; whereas in many of the other projects not as many payment options are available. Assured Returns + clearly specified possession date - As compared to other projects which does not have any clearly defined possession date, and hence assured returns till possession, Earth Tech one gives its investors a complete peace of mind with a reason to smile as the investor would be sure of getting almost half of his invested amount back in 51 months + manifold capital appreciation once the project is completed in June 2013. The investor would be assured of both returns and timely possession, and hence capital appreciation. Fully Loaded, Plug & Play Concept - Early possession June 2013 coupled with fully loaded business suites means its plug & play for dynamic and charged up professionals.

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CHAPTER-3
35

RESEARCH METHODOLOGY

SAMPLING
The sampling technique used to survey the students was Random sampling. The only thing kept in mind was to survey investors from various a r e a s . The sample size chosen was 50 investors whom we surveyed.

DATA COLLECTION
A questionnaire w a s p r e p a r e d t o e l i c i t information from the investors. The 36

questionnaire had all closed-ended and only one open-ended question to analyze the behavior in depth. Apart from filling up of questionnaire, investors were asked questions and discussions were held for better understanding of their responses.

DATA ANALYSIS
The questions asked helped in qualitative analysis while with the closed ended questions analysis could be quantified. F requency analysis was used for qualitative and qu identifying the relevant factors that influence antitative analysis. This helped in

investors. Microsoft Excel was used for analysis of the data.

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CHAPTER-4 DATA ANALYSIS

1. Do you think Property is a good option for Investment purpose?

YES NO

85% 15%

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INTERPRETATION:

From our survey it is concluded that 85% respondents think that property is a good option for investment purpose whereas only 15% of the people think it is not which is a good sign for the real estate sector. 2. Rank the following real estate companies from 1 to 6 according to your preference

Ansal API Earth Infrastructures Limited Jaypee Greens Cosmic Structures Limited AMR Infrastructures Limited Stellar Business Park

26% 16% 27% 7% 15% 9%

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INTERPRETATION:

From our survey it is concluded that 27% of the respondents are in favor of Jaypee Greens. The reasons found out were: Brand name Innovative projects

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Pricing

On the other hand the second preference was Ansal API with a 26% , Earth Infrastructures being the third preference with 16% respondents in favour, reason being that Earth is new to the real estate sector and is gradually capturing the market. AMR ranked fourth with 15%

respondents in favor, 9% respondents in favor of Stellar whereas only 7% respondents were in favor of cosmic.

3. What is your purpose of buying a property?

Self Use Investment

20% 80%

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INTERPRETATION:
From our survey it is concluded that 20% of the respondents prefer to use the property for self whereas 80% of the respondents are interested in the investment in property reason being that most of the properties give 12% assured return on the amount invested therefore it serves as a profitable option for investment.

4.Which among the following cities would you preferably invest in ?

Gurgaon Noida Greater Noida 32% 30% 20%

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Faridabad Ghaziabad

10% 8%

INTERPRETATION:
From our survey it is concluded that 32% of the respondents are interested in investing in Gurgaon as it is one of the major satellite cities and is a part of the National Capital Region (NCR) with the third highest Per Capita Income in India therefore people are willing to invest more in gurgaon. On the other hand 20% respondents showed interest in Greater Noida as it is the most well planned upcoming cities in NCR region and the land rates are very low as compared to other NCR regions, 30% respondents showed interest in investing in Noida, 10% respondents preferred Faridabad whereas only 8% respondents opted for Ghaziabad as it is the most underdeveloped NCR region and will take time to develop.

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5. What type of investment are you looking for in a property?

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Short term investment Long term investment

35%

65%

INTERPRETATION:
From our survey it is concluded that 35% respondents prefer short term investment as they want to re-sell the property in future or give it for leasing whereas 65% respondents opted for long 45

term investments as they have future plans to live or work in that area or they might re-sell or Above 5 Crore Rs 1 Crore Rs 5 Crore Rs 80 Lakh Rs 1 Crore Rs 50 Lakh Rs 80 Lakh Rs 20 Lakh Rs 50 Lakh Rs 10 Lakh Rs 20 Lakh
0% 5% 5%

10% 65% 15%

lease the property after a long time when the circle rate increases. 6. What is your budget for buying a property?

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INTERPRETATION:
From our survey it is concluded that 65% of the respondents have a budget between Rs 20 Lakh- Rs 50 Lakh which is very good for the company as most of our projects lie between this window which will enable us to attract more and more investors to buy our property Only 5% of the respondents had a budget between Rs 80 Lakh- Rs 1 crore.

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7. How long you can wait for possession?

More than 3 Years 2 3 Years 1 2 Years Less than 1 Year

5% 40% 45% 10%

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INTERPRETATION:

From our survey it is concluded that 45% of the respondents can wait for 1-2 years for the possession, 40% can wait for 2-3 years, 10% can wait for less than a year and only 5% will wait for 3 years or more.

8. What kind(s) of property are you looking for?

Office space Studio apartments Retail space

30% 20% 20%

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Residential Plots

15% 15%

INTERPRETATION:
From our survey it is concluded that 30% of the respondents are interested in buying office spaces, 20% interested in purchasing studio apartments, 20% interested in retail spaces ,15% interested in buying residential property and 15% interested in buying plots. Therefore respondents are mostly interested in investing in office spaces as they give 12% assured return and help them to expand their business. 9. Which size will suit you best in case you want to go for a residential property?

1 BHK 2 BHK 3 BHK 4 BHK

35% 45% 15% 5%

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INTERPRETATION:
From our survey it is concluded that 45% of the respondents are interested in purchasing 2BHK apartment, 35% interested in buying 1BHK apartment, 15% interested in purchasing 3BHK apartment and only 5% interested in purchasing 4BHK apartments. Hence the demand is more for 2BHK apartments.

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Less than 350 sq. ft. 350 sq. ft. 500 sq. ft. 500 sq. ft. 750 sq. ft. 750 sq. ft. 1000 sq. ft. More than 1000 sq. ft

35% 50% 10% 5% 0%

10. Which size will suit you best in case you want to go for a commercial property?

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INTERPRETATION From our survey it is concluded that 50% of the respondents are
interested in purchasing if the size is between 350sq ft-500 sq ft, whereas 35% are opting to invest in the size less than 350sq ft., only 10% respondents are interested in purchasing sizes between 750sq ft 1000 sq ft.

11. What is the most important factor while buying a commercial property? 53

Location Cost Return on Investment

20% 30% 40%

Amenities / Facilities Size of property

0% 10%

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INTERPRETATION:
From our survey it is concluded that 40% of the respondents buy a property due to return which they get on investment i.e 12% assured return, 30% buy due to less cost, 20% take it because of the location of the project whereas only 10% buy it keeping the size in mind.

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12. Which amenities are you looking for while buying a residential property?

Club Hospital School Market / Shopping Mall 24 x 7 Security Others

10% 15% 10% 40% 25% 0%

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INTERPRETATION:
From our survey it is concluded that 40% of the respondents keep this factor in mind that there should be a Market or a shopping mall nearby while purchasing a residential property, 25% people opt for 24x7 security, 15% have opted that there should be a hospital nearby, 10% respondents want that there should be amenities like a school and a club.

13. In your opinion, which media do you find the most informative while searching for a property? 57

Billboards/ Hoardings Newspaper advertisement Canopy placement Banners at the back side of the cars Tele-calling/ Bulk E-mail and SMSs Door-to-Door Selling Websites

15% 10% 25% 35% 10% 0% 5%

INTERPRETATION:
From our survey it is concluded that 35% respondents agree that they find banners behind the cars as the most informative tool while searching for a property, 25% find canopies as the most

58

informative tool, 10% find newspapers and tele calling and bulk e-mail and SMSs as the best media for information, whereas 15% find billboards and hoardings as the most informative tool.

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CHAPTER-5

FINDINGS

FACTS & FINDINGS

85% respondents think that property is a good option for investment purpose 60

16% respondents were in favor that Earth Infrastructures is the third best company in real estate sector 80% of the respondents are interested in the investing in property 32% respondents are willing to invest in gurgaon and consider it as the most preferable city for investment 65% respondents opted for long term investments 65% of the respondents have a budget between Rs 20 Lakh- Rs 50 Lakh 45% of the respondents can wait for 1-2 years for the possession 30% of the respondents are interested in buying office spaces 45% of the respondents are interested in purchasing 2BHK apartment 50% of the respondents are interested in purchasing if the size is between 350sq ft-500 sq ft 40% of the respondents buy a property due to return which they get on investment i.e 12% assured return 40% of the respondents keep this factor in mind that there should be a Market or a shopping mall nearby while purchasing a residential property 35% respondents agree that they find banners behind the cars as the most informative tool while searching for a propert

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CHAPTER-6 CONCLUSION

CONCLUSION
. 62

The major factors which people consider while purchasing the property are: Amenities Green and Eco-Friendly Price Location Return on Investment. Quality of construction Availability environment. As Greater Noida is still in developing phase and facing problems regarding law and order therefore at this moment there is not much of footfall because there is low density of population in the area. Investors are more interested in investing their money in plots rather than in flats / apartments, so that they can build their own customized house. Earth Infrastructure being a relatively new company in the Real Estate sector, customer hesitates to invest in a new company and would rather rely on the existing players in the market such as DLF, JAYPEE GROUP, ANSALS which have a brand name and recognition etc . In my opinion, Investors should invest in Greater Noida this very moment as the land rates are extremely low as of now and will go sky high in the coming future.

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CHAPTER-7

RECOMMENDATION

64

ANNEXURE

65

QUESTIONNAIRE
This is a survey conducted to explore how to be the most innovative and trusted brand in real estate industry by adopting new technologies with a focus on green and eco-friendly construction with focus to fulfill the expectations of the customers. Please give your valuable inputs to help us serve you. It will take only 5 minutes of your time.

1. Do you think Property is a good option for Investment purpose? Yes No

2. Rank the following real estate companies from 1 to 6 according to your preference (1 being the best and 6 being the worst) Ansals API Earth Infrastructures Limited Jaypee Greens Cosmic Structures Limited AMR Infrastructures Limited

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 Stellar Business Park

3. What is your purpose of buying a property? Self use Investment 1. Which among the following cities would you preferably invest in ? Gurgaon Noida Greater Noida Faridabad Ghaziabad 5. What type of investment are you looking for in a property? Short term investment Long term investment 6. What is your budget for buying a property? Above 5 Crore Rs 1 Crore Rs 5 Crore Rs 80 Lakh Rs 1 Crore Rs 50 Lakh Rs 80 Lakh Rs 20 Lakh Rs 50 Lakh Rs 10 Lakh Rs 20 Lakh 67

7. How long you can wait for possession? More than 3 Years 2 3 Years 1 2 Years Less than 1 Year

8. What kind(s) of property are you looking for? Office space Studio apartments Retail space Residential Plots 9. Which size will suit you best in case you want to go for a residential property? 1 BHK 2 BHK 3 BHK 4 BHK

10. Which size will suit you best in case you want to go for a commercial property? Less than 350 sq. ft.

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 350 sq. ft. 500 sq. ft. 500 sq. ft. 750 sq. ft. 750 sq. ft. 1000 sq. ft. More than 1000 sq. ft. 11. What is the most important factor while buying a Location Cost Return on Investment Amenities / Facilities Size of property 12. Which amenities are you looking for while buying a

commercial property?

residential property? Club Hospital School Market / Shopping Mall 24 x 7 Security Others (Please Specify)

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13.

In your opinion, which media do you find the most

informative while searching for a property? Rank them in the order of 1 to 6. (1 being the Best and 6 being the Worst) 14. Billboards/ Hoardings Newspaper advertisement Canopy placement Banners at the back side of the cars Tele-calling/ Bulk E-mail and SMSs Door-to-Door Selling Websites

Do you have any other expectations when buying a

property?

(Please fill in you details below) Name Age Gender E-mail Id Contact No.

Note: All the above information will be kept confidential.

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