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Film-makers Festival Fund Festival Guide 2012 - 2010 Festivals Guide 2009
Film-makers Festival Festival Guide Fund 2012 Festivals Guide 2009 - 2010
Table of Contents
Page
2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 Introduction to the Guide First Steps The Start of the Strategy Premieres Submission Fees and other Costs Online Application and Showcasing Preparing for the Festival Getting Around Marketing your Film Networking The Long View Sundance Film Festival (USA) Rotterdam International FF (Holland) Berlin Film Festival (Germany) Pan African Film Festival (USA) Academy Awards (USA) South by Southwest FF (USA) Aspen ShortFest (USA) Tribeca Film Festival (USA) Hot Docs (Canada) Cannes Film Festival (France) Krakow Film Festival (Poland) Worldwide Short Film Festival (Canada) Palm Springs Shortfest (USA) Outfest (USA) Venice Film Festival (Italy) Drama Film Festival (Greece) Split Intl Film Festival (Croatia) Toronto Intl Film Festival (Canada) Molodist Kyiv Film Festival (Ukraine) AFI Dallas Film Festival (USA) New York Film Festival (USA) Ottawa International Animation (Canada) Amsterdam Intl Documentary FF (Holland) LAlternativa - Festival de Cinema (Spain) Useful Resources and Links
This guide includes top tips from festival-goers on how to make the most of your visit.
There are many festivals screening shorts in the world and developing an exhibition strategy balancing costs, ambition and time can be difficult. This guide is compiled from reports by Film London-supported film-makers who attended festivals and it offers tips on how to make the most of your festival trip from deciding which festivals to submit to and preparing for the visit, to successfully marketing your film and networking tips. We hope you find this guide useful.
Film-makers Festival Fund Festival Guide 2012- 2010 Festivals Guide 2009
Film-makers Festival Fund Festival Guide 2012 Festivals Guide 2009 - 2010
First Steps
The next few pages are aimed at short film-makers who are unsure where to start or are overwhelmed by their research.
The British Council Now that your film is finished, every day not spent researching appropriate short festivals means you could miss a deadline. Your research is important but before that, the first port of call is the British Councils Short Film Promotion Scheme. It is quick to submit (you have to include a DVD copy too) but it takes them a while (12-14 weeks) to get back to you. So it is better to do it sooner rather than later. If they select your film, they can help promote the film in a variety of ways which may include the waiving of fees on some festivals and other useful benefits. Lists and Directories To ensure youre not missing an important deadline, visit the British Council Festivals Directory and search in the category shorts by deadline for this month, last month and next month. NB. Submission deadline is usually a few months before the festival happens, to give the festival organisers time to program the schedule. Be mindful of this when you plan your strategy.
Having a clear strategy with detailed dates will help you focus, avoid missing important deadlines and get the most of the festival run for your film. If possible, create a clear chart for the year including all the relevant festivals and put it in a prominent place where you can access it often and quickly.
You can now start to create a festival list/strategy/calendar. In order to decide which festivals are relevant, look at what niche/genre markets your film fits into, where you think it might go down well as well as which festivals give prizes, cash, accommodation, travel support. Ask yourself where youd really like to travel to, how good the film is (are you fooling yourself or are you your own harshest critic? Gather trusted feedback) and which festivals may be instrumental in furthering your festival run, which can last up to 18 months. Useful links:
http://jasonbkohl.com/archives/2011/short-filmfestival-strategy http://www.independent-magazine.org/08/10/ making-film-only-half-battle http://www.shericandler.com/2010/01/03/a-filmfestivaldistribution-strategy-to-study
Film-makers Festival Fund Film-makers Festival Guide Festival 2012- 2010 Fund Festivals 2009 FestivalsGuide Guide 2012
Film-makers Festival Fund Festival Guide 2012 Festivals Guide 2009 - 2010
Premieres
Festivals in the UK that insist on premieres are the Edinburgh and the BFI London Film Festival. They are great places to platform your work internationally. Other big platforms for the UK are Encounters in Bristol, Sheffield (for docs), Raindance, London Short Film Festival, Leeds, Manchester, Rushes, Portobello, East End Film Festival, and more being added all the time. Check which festivals qualify you for submitting to the Oscars, BAFTA, or the EFA if you win their prize.
It is useful to understand the definitions of national (home territory) and international (the rest of the world) premiere. Once you have had your national premiere in the UK you still have the international premiere to decide on (if youre lucky enough to have a choice!). After that point, certain prestigious film festivals may no longer be an option as they require their screening of your film to be the international premiere. Putting your film online where anyone in the world can see it freely may jeopardise your international premiere. It is possible to restrict the locations from which a site can be accessed (IP restriction to the UK only for example) or more simply to password-protect a version of your film online for free (e.g. via Vimeo.com or Withoutabox). Raindance shorts winners are often put forward for BIFAs (British Independent Film Awards) which can really help a film to get noticed. Dont forget the BAFTA entry process mark it in your calendar!
A large number of top short film festivals outside of the USA charge no fees. Notable non-USA top festivals that charge fees are Berlin, Annecy and Melcourne.
Fees start at 10 and go up to 45 for the regular deadlines and average at 30. It can be more if you are submitting at the last minute. For example, the latecomer submission fee for Sundance is $100 (63). To reduce expense, it is possible to restrict your festival entries to nonfee charging festivals but these tend to get a large number of submissions and are likely to be harder to get into. In any case the costs of replication and postage must be budgeted for.
Film-makers Festival Fund Festival Guide 2012 - 2010 Festivals Guide 2009
Film-makers Festival Fund Festival Guide 2012 Festivals Guide 2009 - 2010
It is useful to have an online blog such as a Blogger or a Wordpress where you can store an EPK (electronic press kit: synopses, credits, stills, biogs, successes and recognition so far, cut and paste-able stories about the making of the film), a link to a trailer and the latest news on the film, screenings, future screenings, etc.
There is a free online application submission service for film festivals: Withoutabox. Its free to set up an account, although it can be quite a lengthy process. Once the filmmaker has an account, they can then automatically search by deadline all relevant festivals that suit their film with a direct link to application forms. Filmmakers can also link up directly to their own IMDB page where they can upload their film (max 2GB) also for free. The benefit of this is that its only viewable to the film-maker and the film festivals they are sending it, to eliminating the cost of DVDs and postage. Also, the free Short Film Depot, which was originally set up for Clermont Ferrand, now services many big festivals worldwide.
If selected, email staff straight away and they will help you make the most out of the whole festival. Ask the festival organisers if there is a festival rate for accommodation or food you should make some good savings.
Before you attend the festival make sure you have researched who else might be attending and the projects they have been involved in. Get on top of industry news stories so that you are prepared to have meaningful conversations with anyone and everyone. It is worth trying to arrange meetings with key contacts before you arrive at the festival. However, make sure you have a product that is ready to go and are not just arranging a meeting to discuss vague concepts as this will waste both their time and yours. Many festivals are primarily live action films. There might not be a great deal of animation industry there, so if you are an animation director, perhaps attending ITFS in Stuttgart or Annecy International Animated Film Festival would be more beneficial.
Film-makers Festival Fund Festival Guide Festivals Guide 2012 2009 - 2010
Film-makers Festival Fund Festival Guide 2012 Festivals Guide 2009 - 2010
Getting Around
Ask for precise directions to the delegate centre or wherever you need to go to pick up your pass and festival information before you go to the festival. This will save you time when you arrive and will avoid you missing something really good!
Find out whether it is necessary or beneficial to hire a car before you go or whether there are shuttle services provided. Some festivals may offer airport pick up/drop off so ask about this too. Make sure you know whether or not English will be the main language at the festival you are attending. This applies to signage, subtitles, brochures and information as well as presentations and Q&A sessions. It is good to be informed of this so that you know exactly what to expect and how you can get around should any language difficulties arise.
The better publicised your film is at the festival, the better attendance your screenings are likely to receive.
Think about marketing your film properly. The standard of marketing, even of short films, is often high. Think about posters, postcards, DVDs and anything else that you can easily give to people that contains your contact details and details of the project(s) you are associated with. Business cards or postcards with your contact details are a must and can easily fit into pockets and bags to be handed out at any time.
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Film-makers Festival Fund Festival Guide 2012- 2010 Festivals Guide 2009
Film-makers Festival Festival Guide Fund 2012 Festivals Guide 2009 - 2010
Networking
If you are asked to introduce your film at the start of the screening, take the opportunity to invite members of the audience to stay behind for further discussion after the screening. Hang around for 10-15 minutes at the end to encourage further networking opportunities. Always follow up any meetings or contacts made when you arrive back in the UK.
Many festivals have message boxes for each of the attendees so that guests can pass messages to one another to arrange meetings, invite each other to events etc. Make use of this facility if you can and be sure to check your box regularly so that you can act on any invites or messages you receive quickly. Utilise Q&A sessions to make yourself noticed. Not only are these sessions great to get your questions answered but they also help to get your name and face known amongst other festival goers. Maximise your networking opportunities and enjoyment of the festival by staying as long as you can not just the days when your film has a screening.
One of the most valuable things of attending a festival is the people met and the contacts made. Its often not obvious at the time why meeting someone might be interesting or valuable, but if the contact is kept and the relationship nurtured, important exchanges and collaborations might take place. - Yolanda de los Bueis Video Artist
Do not get downhearted if none of the more recognised world festivals take your film. There are many more great festivals out there which can sustain the festival career of your film, your faith in the film community and lead to exciting opportunities. If you can pick up an award, then your chances are greater in terms of garnering support for your next project. It is rare that film-makers distributing their short get great results the first time, but you should primarily focus on making it a good learning experience for the future. Pace yourself, as maintaining a sustained festival submission campaign over a year can sap your energy and morale, especially if the initial festivals that you submit to dont select the film. Do not give up; there are many examples of shorts which were slow burners and only started to get picked up after six months or more.
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Film-makers Festival Fund Festival Guide 2012 - 2010 Festivals Guide 2009
Film-makers Festival Fund Festival Guide 2012 Festivals Guide 2009 - 2010
Issue a press release before you leave, including information of your screening and send it to journalists and press contacts in the States. Although Sundance offers a contribution towards costs, it is worth booking accommodation as early as possible since the prices are quite high.
Shuttles run frequently between the venues all day so getting around is easy but sometimes it may be quicker to walk. There are plenty of computers available at the venues to check emails and for printer usage. Attend as many film-maker only receptions as possible, as well as the film-makers lounge. Research any master classes that are happening before you book flights to make the most of all opportunities.
The delegate list may not be released until you arrive at the festival and receive your guest packs make sure you have access to the internet to research who you may want to meet when you arrive in Rotterdam.
Try to attend all of the festival, as the schedule is often released near to the opening night and your screening may not coincide with the opportunity for one to one meetings or advice sessions with industry specialists. The festival organisers may offer to set up one-to-one meetings for you.
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Film-makers Festival Fund Festival Guide 2012 - 2010 Festivals Guide 2009
Film-makers Festival Fund Festival Guide 2012 Festivals Guide 2009 - 2010
PAFF recommends a list of discounted hotels so be sure to check the website before you book your accommodation. Even though the transfer is provided, it is better to rent a car for travelling around the city.
The Directors brunch is an excellent opportunity to attract industry attention to your project dont miss it! It is well worth researching the other delegates who will be attending the festival so you can book in meetings with key contacts before you leave. Key industry people come to this festival, and they usually get booked up early. Print posters and postcards of your film with the screening information and put them around the cinema.
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Film-makers Festival Fund Festival Guide Festivals Guide 2012 2009 - 2010
Film-makers Festival Fund Festival Guide 2012 Festivals Guide 2009 - 2010
Academy Awards
Have a clear idea of your next steps, including a PR plan and press release. Spend time scheduling meetings before the festival with major studios in LA and if possible, find an agent to represent you. Ideally arrive a few days early to make the most of the positive press and to book as many meetings in as time allows. If possible, hire a car to travel to and from meetings distances can be great from studio to studio and the cost of taxis may not be an option if you are on a strict budget.
Dates: 26 February 2012 Submission deadline: Only eligible if awarded Best in Category at competitive film festival. Web www.oscars.org
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Film-makers Festival Fund Festival Guide 2012- 2010 Festivals Guide 2009
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Aspen ShortFest
Aspen FilmFest is one of the oldest film festivals in the USA and on the Oscar Qualifying List. The festival has no premieres policy. Try to arrange individual meetings with jury members as each of them represent one of the areas of film-making. Make the most of staying in Aspen. The festival arranges various activities for guests, including a ski trip. The festival also holds Q&A sessions after each screening, so it would be helpful to prepare answers for that. The festival runs an education programme in local schools, where for the duration of the festival they invite participants to show their films at local schools and hold a Q&A. Do attend Hello my name is breakfast as its a great opportunity to meet everyone and get people to know about your work. There is a limited space to put up posters, so distributing other marketing materials, such as postcards, might be better. Pass your film trailer to festival organisers as they will put it up on their blogs etc. Keep in daily contact with the festivals marketing and PR staff. They can organise a lot of press opportunities for you, including press, radio and TV interviews. Tribeca recommends a list of discounted hotels so be sure to check the website before you book your accommodation.
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Film-makers Festival Fund Festival Guide 2012- 2010 Festivals Guide 2009
Film-makers Festival Festival Guide Fund 2012 Festivals Guide 2009 - 2010
Hot Docs
Free tickets to all films with no need to join a line are provided for film-makers. The festival organises industry seminars with a wide range of topics, from sessions aimed at young film-makers to very technically focused seminars run by Sony and Canon. The festival is very Canada-centric, so the networking opportunities for a European film-maker might be limited. Hot Docs also features North Americas largest documentary market, and more than 190 broadcasters and distributors from Europe, Australia, the USA, Canada, and elsewhere regularly participate. One highlight is the Hot Docs International Co-Production Day, which sees delegates from France, Germany, Brazil, South Africa, and China, to name a few, working to create new international coproduction opportunities. Attend the Short Filmmakers Corner drinks at 5pm every day to share information and tips. Try to get access to the Directors Balcony, great for meetings and free champagne! A lot of industry professionals come to Cannes. You might get invitations to other festivals only based on the fact that you had your film in the programme.
Dates: 16-27 May 2012 Submission deadline: 8 March 2012 Web: www.festival-cannes.com
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Film-makers Festival Fund Festival Guide Festivals Guide 2012 2009 - 2010
Film-makers Festival Fund Festival Guide 2012 Festivals Guide 2009 - 2010
Dates: 28 May - 3 June 2012 Submission deadline: 10 February 2012 for films completed after 31 August 2011 Web: www.kff.com.pl
Dates: 5-10 June 2012 Submission deadline: 3 February 2012 Web: www.worldwideshortfilmfest. com
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Film-makers Festival Fund Festival Guide 2012 - 2010 Festivals Guide 2009
Film-makers Festival Fund Festival Guide 2012 Festivals Guide 2009 - 2010
Outfest
Running since 1982, Outfest is considered one of the most important gay and lesbian film festivals in the world.
Dates: 19-25 June 2012 Submission deadline: Submissions open 1 December Web: www.psfilmfest.org
Dates: 12-22 July 2012 Submission deadline:27 January 2012. Final deadline 6 February 2012 Web: www.outfest.org
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Film-makers Festival Fund Festival Guide Festivals Guide 2012 2009 - 2010
Film-makers Festival Fund Festival Guide 2012 Festivals Guide 2009 - 2010
The festival will pay for two nights accommodation so it is important to plan judiciously. If possible, stay for longer as there is cheap accommodation available and Venice is well worth visiting.
One awardee noted that the festival required 600 Italian and 600 English press packs, 20 digi-betas with extracts of film or trailer, 200 packs of photos (stills, slides etc) and 20 CDs containing sound bites . The awardee felt that if you can afford to produce these you should do it. If not, it will only be an issue if you win an award, as press will be interested in getting as much marketing material as possible. Inquire about hidden events. All directors are invited to a closing night award ceremony and party, which is ticket only but well worth attending. The dress code is black tie.
Most of the industry big wigs leave for Toronto mid festival, as they overlap, so get there early to network.
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Film-makers Festival Fund Film-makers Festival Festival Guide Fund 2012 Festivals Guide 2009 2010 Festivals Guide 2012
Dates: 15-22 September 2012 Submission deadline: 1 June 2012 Web: www.splitfilmfestival.hr
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Film-makers Festival Fund Festival Guide Festivals Guide 2012 2009 - 2010
Film-makers Festival Fund Festival Guide 2012 Festivals Guide 2009 - 2010
To get access to the American Film Market make sure you get an AFM Market Badge but be aware that the market takes place in Santa Monica and you may need to hire a car to get there. Try to avoid arranging meetings during rush hour as the traffic is unbelievable. If you intend to go to the AFM be sure your project is ready to go, the businessmen here are interested in the finished product not vague ideas. Take advantage of the discounted rate at the Hollywood Roosevelt Hotel.
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Film-makers Festival Fund Festival Guide 2012 - 2010 Festivals Guide 2009
Film-makers Festival Festival Guide Fund 2012 Festivals Guide 2009 - 2010
Dates: 21 September - 7 October 2012 Submission deadline: TBC Web: www.filmlinc.com/nyff/ nyff.html
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Film-makers Festival Fund Festival Guide 2012 - 2010 Festivals Guide 2009
Film-makers Festival Fund Festival Guide 2012 Festivals Guide 2009 - 2010
Feedback
Festival dates and contact information on this guide are correct at time of going to press. However, it is advisable to check directly with the festival you are interested in attending for the most up-to-date information.
Blogger www.blogger.com BritFilms www.britfilms.com Film Festivals www.filmfestivals.com Screen International Festival Calendar www.screendaily.com/home/calendar Shooting People www.shootingpeople.org Short Film Depot http://www.shortfilmdepot.com/pre_ index.html Withoutabox https://withoutabox.com Wordpress http://wordpress.org
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