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DECLARATION This is to certify that I, Ajay the student of IMS in Kurukshetra University, Kurukshetra studying in MBA five year 9th sem. Roll No. 10 has undergone winter training in VPS MOTERS KKR. for four week and have submitted a project report on the title CUSTOMERS OPINION ABOUT CHEVROLET CARS AFTER TEST DRIVE as assigned by the company, for partial fulfillment of degree of Master of Business Administration (M.B.A.) from Kurukshetra University, Kurukshetra.
(Ajay)
ACKNOWLEDGEMENT
Any work of this magnitude requires the inputs, efforts and encouragement of people from all sides. In this project report I have been fortunate in having got the active co-operation of many people, whom I would like to thank. It gives me a great pleasure to express my gratitude to IMS faculty members for guiding me at each and every step. I humbly submit that without his efforts this project would have not been conceptualized nor materialized. I would like to thank Mr. BHARAT BHUSAN at VPS MOTERS KKR for giving me an opportunity to work and enlightening my ways whenever I need in completion of this project. Their able guidance and support helped me a lot.
(Ajay)
CONTENT
CHAPTER 1)
PAGE NO.
2)
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25 26 27-37 27
3)
28-36 37 38 39
4) 5)
6)
References Questionnaire
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Starting in the late 1700's, European engineers began tinkering with motor powered vehicles. Steam, combustion, and electrical motors had all been attempted by the mid 1800's. By the 1900's, it was uncertain which type of engine would power the automobile. At first, the electric car was the most popular, but at the time a battery did not exist that would allow a car to move with much speed or over a long distance. Even though some of the earlier speed records were set by electric cars, they did not stay in production past the first decade of the 20th century. The steam-driven automobile lasted into 1920's. However, the price on steam powered engines, either to build or maintain was incomparable to the gas powered engines. Not only was the price a problem, but the risk of a boiler explosion also kept the steam engine from becoming popular. The combustion engine continually beat out the competition, and the early American automobile pioneers like Ransom E. Olds and Henry Ford built reliable combustion engines, rejecting the ideas of steam or electrical power from the start.
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Automotive production on a commercial scale started in France in 1890. Commercial production in the United States began at the beginning of the 1900's and was equal to that of Europe's. In those days, the European industry consisted of small independent firms that would turn out a few cars by means of precise engineering and handicraft methods. The American automobile plants were assembly line operations, which meant using parts made by independent suppliers and putting them together at the plant. In the early 1900's, the United States had about 2,000 firms producing one or more cars. By 1920 the number of firms had decreased to about 100 and by 1929 to 44. In 1976 the Motor Vehicle Manufacturers Association had only 11 members. The same situation occurred in Europe and Japan. The first automobile produced for the masses in the US was the three-horsepower, curved-dash Oldsmobile; 425 of them were sold in 1901 and 5,000 in 1904--this model is still prized by collectors. The firm prospered, and it was noted by others, and, from 1904 to 1908, 241 automobile-manufacturing firms went into business in the United States. One of these was the Ford Motor Company which was organized in June 1903, and sold its first car on the following July 23. The company produced 1,700 cars during its first full year of business. Henry Ford produced the Model T to be an economical car for the average American. By 1920 Ford sold over a million cars. At the beginning of the century the automobile entered the transportation market as a toy for the rich. However, it became increasingly popular among the general population because it gave travelers the freedom to travel when they wanted to and where they wanted. As a result, in North America and Europe the automobile became cheaper and more accessible to the middle class. This was facilitated by Henry Ford who did two important things. First he priced his car to be as affordable as possible and second, he paid his workers enough to be able to purchase the cars they were manufacturing. This helped push wages and auto sales upward. The convenience of the automobile freed people from the need to live near rail lines or stations; they could choose locations almost anywhere in an urban area, as long as roads were available to connect them to other places. Many states in the US established motor fuel taxes that were used only to build and maintain highways helping the auto highway system become self-supporting.
Popularity of the automobile has consistently moved with the state of the economy, growing during the boom period after World War I and dropping abruptly during the Great Depression, when unemployment was high. World War II saw a large increase in mass transit because employment was high and automobiles were scarce. The rapid growth of car owners after World War II, particularly in the United States and Western Europe demonstrated the population's favor towards automobiles. During the war, automobile motors, fuel, and tires were in short supply. There was an unsatisfied demand when the war ended and plenty of production capacity as factories turned off the war machine. Many people had saved money because there was little to buy, beyond necessities, in the war years. Workers relied heavily on mass transportation during the war and longed for the freedom and flexibility of the automobile. A historian has said that Henry Ford freed common people from the limitations of their geography. The automobile created mobility on a scale never known before, and the total effect on living habits and social customs is endless. In the days of horse-drawn transportation, the practical limit of wagon travel was 10 to 15 miles, so that meant any community or individual farm more than 15 miles from a city, a railroad, or a navigable waterway was isolated from the mainstream of economic and social life. Motor vehicles and paved roads have narrowed the gap between rural and urban life. Farmers can ship easily and economically by truck and can drive to town when it is convenient. In addition, such institutions as regional schools and hospitals are now accessible by bus and car. Yet, the effect on city life has been, if anything, more prominent than the effect on the farms. The automobile has radically changed city life by accelerating the outward expansion of population into the suburbs. The suburban trend is emphasized by the fact that highway transportation encourages business and industry to move outward to sites where land is cheaper, where access by car and truck is easier than in crowded cities, and where space is available for their one or two story structures. Better roads were constructed, which further increased travel throughout the nation. As with other automobile-related phenomena, the trend is most noticeable in the United States but is rapidly appearing elsewhere in the world. Before the automobile, people both lived in the city and worked in the city, or lived in the country and worked on a farm. Because of the automobile, the growth of suburbs has allowed
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people to live on the outskirts of the city and be able to work in the city by commuting. New jobs due to the impact of the automobile such as fast food, city/highway construction, state patrol/police, convenience stores, gas stations, auto repair shops, auto shops, etc. allow more employment for the world's growing population.
Caparo, and PSA Peugeot Citron is about to begin their operations by 2014. Chennai accounts for 60% of the country's automotive exports. Gurgaon and Manesar in Haryana form the northern cluster where the country's largest car manufacturer, Maruti Suzuki, is based. The Chakan corridor near Pune, Maharashtra is the western cluster with companies like General Motors, Volkswagen, Skoda, Mahindra and Mahindra, Tata Motors, Mercedes Benz, Land Rover, Jaguar Cars, Fiat and Force Motors having assembly plants in the area. Nashik has a major base of Mahindra & Mahindra with a UV assembly unit and an Engine assembly unit. Aurangabad with Audi, Skoda and Volkswagen also forms part of the western cluster. Another emerging cluster is in the state of Gujarat with manufacturing facility of General Motors in Halol and further planned for Tata Nano at their plant in Sanand. Ford, Maruti Suzuki and Peugeot-Citroen plants are also set to come up in Gujarat. Kolkata with Hindustan Motors, Noida with Honda and Bangalore with Toyota are some of the other automotive manufacturing regions around the country.
HISTORY
The first car ran on India's roads in 1899. Until the 1930s, cars were imported directly, but in very small numbers. An embryonic automotive industry emerged in India in the 1940s. Mahindra & Mahindra was established by two brothers in 1945, and began assembly of Jeep CJ-3A utility vehicles. Following the independence, in 1947, the Government of India and the private sector launched efforts to create an automotive component manufacturing industry to supply to the automobile industry. However, the growth was relatively slow in the 1950s and 1960s due to nationalisation and the license raj which hampered the Indian private sector. Total restrictions for import of vehicles was set and after 1970 the automotive industry started to grow, but the growth was mainly driven by tractors, commercial vehicles and scooters. Cars were still a major luxury. Eventually multinational automakers, such as, though not limited to, Suzuki and Toyota of Japan and Hyundai of South Korea, were allowed to invest in the Indian market ultimately leading to the establishment of an automotive industry in India. A number of foreign firms also initiated joint ventures with Indian companie
Amb [7]
Passenger vehicles
Pithampur [11]
Eicher Motors
Commercial vehicles
Pithampur [12]
Commercial vehicles
Pithampur [13]
Commercial vehicles
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Mahindra REVA Electric Vehicles Passenger vehicles Toyota Kirloskar Motor Private Limited Toyota Kirloskar Motor Private
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Manufacturer
Class
Scania Commercial Vehicles India Private Limited TAFE Tractors Tata Motors
Volvo Buses India Private Limited Commercial vehicles TVS Motor Royal Enfield Yamaha BMW India Ford India Private Limited Two wheelers Two wheelers Two wheelers Passenger vehicles Passenger vehicles Passenger vehicles Passenger vehicles Passenger vehicles
Sriperumbudur [25] Hyundai Motor India Limited Tiruvallur [12] Oragadam [26] Oragadam [27] Ennore [16] Hosur [16] Oragadam Hosur[28] Chennai [8] Kalladipatti [8] Hosur[6] Mitsubishi Renault India Private Limited
Nissan Motor India Private Limited Passenger vehicles Ashok Leyland Ashok Leyland BharatBenz Kamaz Vectra Motors Limited TAFE Tractors TAFE Tractors TVS Motor Commercial vehicles Commercial vehicles Commercial vehicles Commercial vehicles Commercial vehicles Commercial vehicles Commercial vehicles
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Limited Fiat India Automobiles Limited Mahindra & Mahindra Mercedes-Benz India Premier Automobiles Limited Audi India Skoda Auto India Private Limited
Volkswagen India Private Limited Passenger vehicles Ashok Leyland Bajaj Auto Mahindra Navistar Commercial vehicles Commercial vehicles Commercial vehicles
Chakan [42]
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Car Companies
sThese are the companies that bring to us our dream machines. This is where it all starts from; the bourgeoisie Maruti 800, the upmarket Astra, the stately Mercedes, the 'Indian' Indica, the racy Hero Honda, the Tata truck and the rest. Audi Fiat Hindustan Motors Maruti Nissan Motor San Motors Volvo Lamborghini BMW Force Motors Honda Mahindra Porsche Skoda Volkswagen General Motors Chevrolet Ford Hyundai Mercedes Reva Electric Tata Mitsubishi Daewoo Motors
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Two Wheelers
India, is the second largest producer of two-wheelers in the world. In the last few years, the Indian two-wheeler industry has seen spectacular growth. The country stands next to China and Japan in terms of production and sales respectively. Two Wheeler
Bajaj Auto
Electrotherm
Hero Honda
Hero Electric
Kinetic
LML India
Royal Enfield
Suzuki Motor
TVS Motor
Mahindra 2 Wheelers
HMSIL
Monto Motors
Yamaha Motor
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Commercial Vehicles
Commercial vehicles influence the trade, commerce and industry of a country in a major way. Vehicles falling under this category are buses, trucks, ambulance, jeeps and many others. It comes in various uses such as transportation of goods, shipping and handling of various commodities and so on. Commercial Vehicles
Ashok Leyland
Eicher
Force Motors
Hindustan Motors
HMT Tractors
Mahindra
Maruti Suzuki
Sonalika Tractors
Tafe Tractors
Tata Motors
Telcon
Volvo Motors
Escorts ltd.
Indofarm Tractors
Swaraj Mazda
Terex Vectra
Swaraj Mazda
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Tata Motors:
Even though, Tata Motors holds the third position in the automobile industry, the company has occupied the first position in the commercial car manufacturing section. In the luxury car segment, the company has a market share of 6.4%, while in the case of multi-utility vehicles, its market share is 31.2%.
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Bajaj Auto:
After Hero Honda motors, Bajaj Auto is the second largest motor vehicle manufacturing company in India and fourth largest in the world. Bajaj auto is a subsidiary of the world famous Bajaj Group, which has an illustrious history. General Motors India Private Limited: General Motors India Private Limited is a subsidiary of the giant in automobile industry known as giant General Motors. The company recorded a sales growth of 49% in the year 2009 as compared to the year 2008.
Honda Siel Cars India Limited: This company is joint venture between an Indian company called Siel limited and Japanese company Honda Motor Company ltd., which began its journey in the year 1995. The company showed a growth rate of 86.7% in the year 2009 when compared to its sales record in the year 2008.
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Toyota Kirloskar Motor Private Limited: Toyota Kirloskar Motor Private Limited is a joint venture between Kirloskar Group and Toyota Motor Corporation belonging to Japan. The company has introduce some of the popular model cars like Camry, Fortuner, Corolla, Land Cruiser Pradeo and Innova. Hindustan Motors: Hindustan Motors are the manufacturers of the great car, which can still be found in Indian roads named as Ambassador. This model car is still being used as government limousine and as taxi cabs in some parts of India. Thus, automobile industry is India is always on peak with some of the top players, who are introducing different variety of vehicles every year to meet the needs of car and motorbike lovers.
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The History of Chevrolet General Motors India Private Limited is a partnership between General Motors and SAIC that is engaged in the automobile business in India. General Motors has 93% stake in this partnership and the remaining 7% is held by SAIC. It is the 5th largest automobile manufacturing company in India after Maruti Suzuki, Hyundai, Tata Motors and Mahindra.General Motors India started its journey in 1996 in India and has completed 16 years of operation in India. General Motors owns Chevrolet, a great American car manufacturer. W.C. Durant in Detroit, Michigan started the company. The cars produced were first brought out by racecar driver, Louis Chevrolet. He established an automobile for $2150, which were six cylinders and 4.9 litres. The first big car produced on the market was the Baby Grand, which was sold for $875. Electrics were optional on Chevrolets until 1917. With the first real boost in production and innovation cars were sold at a standard price increasing sales to 70,701 from 13,600. Chevrolet was founded in Detroit, by racer Louis Chevrolet and General Motors founder William C. Billy Durant in November 1911, and soon earned a reputation for performance, durability and value. Chevrolets early adoption of landmark technologies fundamentally changed the way the world looked at cars. From the very start, the focus was on delivering high end technology and features for its lineup of affordable cars and trucks. The first Chevrolet the Series C Classic Six came with electric starters and electric headlamps, a rarity even in luxury cars. In the decades that followed, innovations such as safety glass, fuel injection, anti-lock brakes and electronic stability control systems were featured on Chevrolet models. Affordable performance is a hallmark of Chevrolet. The early four- and six-cylinder engines were known for durability and performance, but it was the introduction of Chevrolets smallblock V-8 in 1955 that ushered in an era of high-performance vehicles. For the next 50 years, it powered millions of cars and trucks. This legacy is still visible in the new generation small-block V-8s used in trucks and SUVs, as well as performance cars including the Camaro SS and Corvette today.
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Chevrolet-powered race cars were immediate contenders in the fledging stock car and drag racing worlds of the 1950s, growing to dominate them in the next decades. Chevrolet is the highest winning brand in NASCAR and has collected more NHRA Pro Stock Manufacturers Cups than any other brand. In 1917 General Motors acquired Chevrolet. In 1920 Ford and Dodge were the only leaders above Chevrolet's marque. As competition rose Chevrolet began preparation for new models as well as styles. They came up with a few standard automobiles, which were no different than competitors until their 1925 Superior. This coach had disc wheels and "Duco cellulose finish (refer to source 6)" selling for only $650. This allowed for Chevrolet to outsell Ford for the first time, even though Ford was switching over from the Model T to A. One big development came in 1929 with the "Cast Iron Wonder" which sold more than a million cars in its first year at $595. In 1931 Chevrolet finally surpassed Ford for a matter of 3 years. During the 1930's Chevy became aware of the need to improvise. They came up with many new styles adding to their collection of automobiles. Thy created V-grilles, hydraulic brakes, large engines, column shifts, along with convertibles. They also manufactured a station wagon in 1939. While in 1940 they offered a power top convertible with low prices. Also during the coming months Juan Manuel Fangio won a race in Argentina using one of the new coupes. As years passed the company increased sales, production, and opportunities. In 1949 they underwent surgery on their cars by extensively restyling to produce a sedan costing $1460. A major impact came in 1950 with the offering of a 2 speed fully automatic transmission. In 1953 the Corvette sports car was produced with a V-6 and fiberglass body. The Corvette was a spectacular automobile. It needed more so it was reassembled to acquire an 8-cylinder engine with options such as air suspension. Another breakthrough car was the 1960 Corvair, which was reproduced to include a turbo-supercharged engine. The Chevrolet Company has produced many new models over the years. They have become a leader in the industry under General Motors. With newer models of sports cars, full size pickup trucks, sedans, and coupes the company has grown with immense popularity. The company proved the need of American manufacturers to diversify their products. They improved using
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new styles such as disc brakes, headlamps, engine size, faster, as well as more reliable cars. Some of their greatest accomplishments were the Camaro, Corvette, the luxurious Caprice, Chevelle, and the Impala. Chevrolet has always been a competitor; they produce in order to satisfy the needs of the consumer by offering great automobiles at low prices.
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ORGANISATIONAL STRUCTURE
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VPS
Vishnu Pratap Singla Address: Plot No.145 &146, Industrial Area, Sector 2, Kurukshetra, HR 136118 Phone:01744 231 050 Hours: Friday hours 9:00 am6:00 pm
They are deals in following 1. Chevrolet 2. Royal Enfield 3. Paigo 4. Force 5. Bull
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PRODUCTS Spark (3,23,011-3,77,544) Beat (4,78,472-6,03,070) Sail U-VA (4,27,128-5,72,428) Sail saden (5,08,672-6,39,394) (6,52,014-7,62,625) Enjoy (6,80,019-6,86,555) Cruze (14,00,480-15,13,109) Captive (18,85,344-20,71,450)
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RESEARCH METHODOLOGY Research may be defined as the search for knowledge through an objective and scientific method of finding solution of problem. Research methodology is a way to systematically solve the research problem .It includes the various steps that are generally adopted by the researcher in studying problem along with the logic behind them. TITLE:CUSTOMERS OPINION ABOUT CHEVROLET CARS AFTER TEST DRIVE OJECTIVES OF THE STUDY Knowledge given to the customer regarding the product, document for registration, finance etc. To know the customers opinion about car. Test ride offer to customer, if offered then it influence to purchase that model. Knowledge of the product.
Data Source: Primary Data: The data was mainly obtained from the people feedback on the descriptive survey. Secondary Data: Secondary data is taken from the company website www.chevrolet.co.in. SAMPLE SIZE: The sample size is 50.
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Q.N. 1 Test drive of which vehicles you have taken? Ans. Beat Sail sedan Sail u-va Enjoy No. of respondents 24 14 05 07 48 28 10 14 %
ANALYSIS:- 48% respondents are taken the test drive of Beat ,28% sail sedan ,10% sail u-va and left 14% respondents are taking the test drive of enjoy. Mostly the customers are taken the drive of Chevrolet beat.
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Q.N. 2 What is your overall opinion about the Chevrolet car? Ans. Good Average Bad No. of respondents 34 14 02 % 68 28 04
28
68
ANALYSIS:- 68% respondents said that car is good , 28 % said average and only 4 % respondent said that car in not good.
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Q.N.3) How would you rate the ride quality? Ans. Good Average Poor No. of respondents 36 13 01 72 26 02 %
ANALYSIS:- 72% respondent said that the ride quality of car is good. Only 2% respondents said that the ride quality is poor.
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Q4. How comfortable is the seating space inside? Ans. Good Average Poor No. of respondents 35 12 03 70 24 06 %
ANALYSIS:- seating space inside the car is good said by 70% respondents. Only 6% respondents said comfortable seating space is not inside the car.
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Q5. How do you rate the air-conditioning in the car? Ans. Good Average Poor No. of respondents 43 07 00 % 86 14 00
0 7
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Q6. How did you find the interior of the car? Ans. Good Average Poor No. of respondents 36 12 02 % 72 24 04
ANALYSIS:- 72% respondents said that the interior of the car is good , 24% respondents said average and left 04% respondents said interior of the car is poor.
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Q7. How would rate the exterior of the car? Ans. Good Average Poor No. of respondents 33 14 03 66 28 06 %
ANALYSIS:- 66% respondent said that, the exterior of the car is good and only 6% said poor exterior of the car.
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Q8. Was consultant able to explain all the feature of car? Ans. Yes No No. of respondents 50 00 100 00 %
Yes No 100
ANALYSIS:- every respondents said that , sales consultant is able to explain all the features of the car.
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Q9. When you are planning to buy the car? Ans. Within a week Within a month Next month No. of respondents 22 16 12 44 32 24 %
ANALYSIS:- 44% respondents are making plan to purchase the car within a week, 32 % respondents are make plan to purchase the car with in the month and left 24% respondents are making plan to purchase the car in the next month.
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FINDINGS Test drive of Chevrolet Beat is taken more by customers. As compare to sail saden, Enjoy etc. Near 70% Customers opinion about the Chevrolet cars is good. In case of seating space, interior and exterior of the cars and air conditioning in the cars. Providing full knowledge regarding the product, documentation related to registration, finance etc. Near 80% customers are making plan to buy the car within the month. Features of all the cars are explain by the sale consultant.
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SWOT ANALYSIS
SWOT Analysis 1. Research and development in the automobile segment 2. Efficient human resource management as it has over 300,000 employees globally 3. Chevrolet is present in 6 continents and has a prominent presence in countries like USA, Canada, China, India, Japan, Middle East, Euope, Australia etc 4. Has a huge variety of models ranging from hatchbacks to SUVs 5. Chevrolet is actively present in international racing competitions like NASCAR 1.Chevrolet brand was severely affected by bankruptcy of General Motors 2.Intense competition from international brands like Honda & Toyota who excel in product quality, price, branding and even servicing 3.Advertising and brand presence lesser as compared to other brands 1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand 3.Fast growing automobile market 1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands 4. Substitute modes of public transport like buses, metro trains etc
Strength
Weakness
Opportunity
Threats
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SUGGESTIONS Try to reduce the labour turn over. Expending their business with opening new branches in different cities. Music and T.V. facility should be there for customers.
LEARNING
Product knowladge Inormation about some technical specification. Deal with customer
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BIBLIOGRAPHY www.chevrolet.co.in. BOOK Kothari, C.R.(2007), Research Methodology Methods and Techniques,
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Questionnaire Customer name Contact no. - Address Age. Q.N. 1 Test drive of which vehicles you have taken? Ans. A) Beat C) Sail U-va B) Sail Sedan D) Enjoy
Q.N. 2 What is your overall opinion about the Chevrolet car? Ans. A) Good B) Average C) Bad
Q.N.3) How would you rate the ride quality? Ans. A) Good B) Average C) Bad
Q.N.4) How comfortable is the seating space inside? Ans. A) Good B) Average C) Bad
Q.N.5) How do you rate the air-conditioning in the car? Ans. A) Good B) Average C) Bad
Q.N.6) How did you find the interior of the car? Ans. A) Good B) Average C) Bad
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Q.N.7) How would rate the exterior of the car? Ans. A) Good B) Average C) Bad
Q.N.8) Was consultant able to explain all the feature of car? Ans. A) Yes B) No
Q.N.9) When you are planning to buy the car? Ans. A) Within a week C) Next month B) within a month
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