INDIA ON TWO WHEELS Survey Study

2nd August 2013

A report by foreseegame.com & Microsec Research 2nd August 2013 | 1

INDIA ON TWO WHEELS Survey Study

INDIA ON TWO WHEELS

Executive Summary

Foreseegame.com, in association with Microsec Research presents herewith an Online Survey on the two wheeler usage in India. The two wheeler market in India looks promising. The users of two wheelers are aware about safety, engine power, comfort etc. However, when taking purchasing decision, they want to focus on energy conservation. The Indian consumers want to drive trendy models with a proper mix of safety measures, comfort and fuel efficiency technology. Innovation in fuel efficiency will be breakthrough and can disrupt the market share. Foreseegame.com is a unique portal of consumer engagement, which provides a platform for two way communication and engagement between the brand and the consumer using games of foresights. Microsec research is the research wing of Microsec Capital having experienced analysts across the sectors. We used the online feedback from the users of www.foreseegame.com .The users have been registered only on the basis of a unique mobile number and hence, it provides authenticity and genuineness of the participants. The participation is being monitored by Google. About 21,000 participants have contributed from all parts of India; however the limitation of this sample is that it is from the group of people who are users of internet.

The take away points:

1. Fuel efficiency is the key driver for influencing the buyer to buy a two wheeler. Fuel efficiency, supported by appropriate engine power and trendy model can push a brand ahead in the competition. For regular use, users prefer a mix of power and fuel efficiency. Hence, bikes in 125cc and 150cc categories are desired the most. Although majority of the respondents prefer a four wheeler over a luxury two wheeler, a strong 44% of them are still in favour of the latter, indicating a strong preference for high-value two-wheelers as well.

2. 3.

A report by foreseegame.com & Microsec Research 2nd August 2013 | 2

INDIA ON TWO WHEELS Survey Study

INDIA ON TWO WHEELS

4. 5. 6. 7.

Executive Summary

30% preference towards sports category reflects that any brand focusing on sporty bikes with focus on fuel efficiency can be a winner. Travelling by two wheeler is easier in heavy traffic. An economic travel through the same also makes it preferable over travelling by a car. When it comes to personal protection, Helmet is overwhelmingly preferred by ~70% of the respondents. For a modern nuclear family, bike is considered as the best family two wheeler by almost half of the respondents. Scooty is also considered as ideal by 27% of the users. Lack of safety measures is considered the main demerit of a two wheeler. Furthermore, it is considered uncomfortable while going for a long ride. More than 80% of the respondents think that scooty has tried to revolutionise private transportation for women in India. This survey indicates a huge potential segment which requires focus of the auto-makers.

8. 9.

10. Fuel saving and eco-friendly measures are the most desired innovations in the two wheeler space. As a result, most of the respondent wished that in new two wheeler models, eco-friendly fuel usage, traits for additional mileage, and less carbon emission should be there. Some of them also want dual starter in all segments of bikes.

A report by foreseegame.com & Microsec Research 2nd August 2013 | 3

INDIA ON TWO WHEELS Survey Study

PREFERENCES WHILE BUYING A TWO WHEELER

Q 1. What do you consider first while buying a two wheeler?
Rising oil prices remain a concern, thats why Fuel Efficiency is the most sought after feature while buying a two wheeler Safety, Engine Power and Looks also matter
Engine Power

2% 8% 4% 2% 12%

2% 11% 11%

Trendy model colours/design/wheels/ ignition sound Fuel efficiency Comfort & ridebalance Pricing Discount offers &finance schemes Safety Braking, road holding, balancing, powerful headlights, loud horns

3% 6%

31% 8%

Service centers Easy Availability &affordability of spareparts. Brand Celebrity endorsement,advertisement &campaign Any other

Q 2. How much engine capacity would you prefer to have in your bike for regular use?
A mix of power and fuel efficiency is preferred, as most of the respondents favour a regular use bike in 125cc to 150cc range

6% 13%

11% 11%

100 cc 125 cc 150 cc

30% 29%

180 cc 200 cc 220 cc

A report by foreseegame.com & Microsec Research 2nd August 2013 | 4

INDIA ON TWO WHEELS Survey Study

Q 3. Would you prefer to buy a luxury two wheeler (high-value) instead of a four wheeler?

A majority of the respondents prefer a four wheeler over a luxury two wheeler Still, a strong 44% wish to buy a luxury two wheeler over a car

44% 56%

Yes No

Q 4. Which type of two wheeler would you prefer to buy?

Sports is the most preferred category of two wheelers Commuter and Cruiser categories with equal favouring remained distant second

5%

4% 17% 7% 9% 11% 17%

Cruiser Naked Scooterette Scooter Commuter Sports Off-road Moped

30%

A report by foreseegame.com & Microsec Research 2nd August 2013 | 5

INDIA ON TWO WHEELS Survey Study

Q 5. What is the reason behind travelling in a two wheeler when you can travel by a car?
Easy movement in heavy traffic makes travelling by two wheeler smoother than by a car Its economic feature also remains striking

7% 17%

7%

Economic travelling

22% 9%

Convenient to park Easy move in heavy traffic Quick reach to destination Thrill of riding

38%

Style statement

Q 6. Which personal protection do you take while riding a two wheeler?

Its none other than the Helmet, which strikes to the mind of a two wheeler rider, when personal protection is concerned Wearing all the above gears remained at distant second

2% 2% 4% 2% 3% 2% 2% 13%

Helmet Shades Leg pads Riding Boots Gloves

70%

Sun guard for arms Pollution mask Wear all the above gears Don't wear any gear

A report by foreseegame.com & Microsec Research 2nd August 2013 | 6

INDIA ON TWO WHEELS Survey Study

VIEWPOINTS AND HIDDEN DESIRES

Q 7. What according to you is the ideal family two wheeler for today's modern nuclear family?

Interestingly, bike is considered as the ideal nuclear family two -wheeler by the majority of the respondents Scooty is also preferred

27% 49% 16% 8%

Scooty Scooter Moped Bike

Q 8. What do you think is the main demerit of riding a two wheeler?

Lack of safety measures is considered as the main demerit in riding two wheelers It is also considered uncomfortable for long ride

9% 34% 29% 11%

Lack of safety measures Lack of security measures Less/no proper luggagespace Uncomfortable for long ride

17%

Less fuel storage capacity

A report by foreseegame.com & Microsec Research 2nd August 2013 | 7

INDIA ON TWO WHEELS Survey Study

Q 9. Do you think that Scooty has tried to revolutionise private transportation for women in India? 17%
More than 4/5th of the respondents think that Scooty has tried to revolutionise private transportation for women in India
Yes

83%

No

Q 10. What kind of innovation would you like to have in a two wheeler?
Fuel saving and eco-friendly features are most desired innovations Hence, related features such as eco-friendly fuel usage, extra mileage traits, and less carbon emission remained in preference

4% 6% 7% 23%

4% 8%

Dual-starter in allsegments of bikes

7%

Fuel in frame forhigher fuel storage capacity Eco-friendly fuel usage(CNG, Bio-fuel, electric chargeable, battery driven,solar energy, etc.) Features for less fuel consumption Features for less carbon emission Central locking system from key like in four wheelers Intelligent fuel alert Auto Balancer

41%

A report by foreseegame.com & Microsec Research 2nd August 2013 | 8