"One of the most valuable workshops I have ever attended"

The Internal Communication Champion

10th December 2013, The Sebel Surry Hills, Sydney Limited availability to maintain interactivity - sold out last time in Sydney!

A dedicated hands-on, highly interactive workshop that will equip you to:
Power up your expertise as an Internal Communication (IC) strategist with effective tactics to get you off the tactical treadmill and onto the strategic communication super-highway; Gain valuable insights on ways to align your IC strategy with your organisations goals and priorities; Share your experiences and ideas with other participants and tap into the collective wisdom of the workshop group.

Lorri Lennon, ABC Director, Centre for Leadership Communication Lorri Lennon is Australias sole recipient of the highly coveted IABC Fellow Award and a three-time IABC Gold Quill Excellence Award winner.

Become a Champion Internal Communication Strategist

Is your expertise as an Internal Communication strategist being hampered by:

Half day post-forum workshops: Thursday, 7 Nov 2013

Lack of time because you feel as if youre on a treadmill Lack of management buy-in Lack of resources to help you achieve what you know is needed Lack of strategic clarity

The Strategic Communication Roadmap is a simple methodology that gives you the edge in developing communication plans SOME PARTICIPANT FEEDBACK
More than 150 people around Australia have attended this workshop. Heres a sample of their feedback:
"A fantastic learning experience. I feel like I don't need to do my Master's Degree now, it's all been covered here. Thank you. AMP This course was relevant to all business areas not just people in communications. Really helped me to feel confident communicating organisational strategies. Workers Compensation Commission Great delivery style. The materials were well thought-out and put together. NIB

www.arkgroupaustralia.com.au

The Internal Communication Champion

Interactive Workshop - Tuesday, 10th December 2013
This highly successful workshop equips you with a proven methodology to create internal communication strategies quickly and easily. In the form of a roadmap, your strategy shows the communication route you recommend to move your organisation from where it is to where it wants to be. The format makes it easy to share your strategy with key stakeholders to get their buy-in and support. In this highly interactive workshop, Lorri distils 30 years of communication lessons shes learnt what optimises organisational performance, what doesnt to present a fresh perspective on strategic communication planning. Experience an action-packed program that includes fun board games, international case studies, and lots of handson experience in using the Strategic Communication Roadmap. Youll graduate from this workshop armed with a new tool, and the skills to apply it immediately.

What youll walk away with

You leave this workshop armed with the following resources: A one-page Strategic Communication Roadmap for your organisation thats ready to implement when you return to your office; The award-winning manual Tactics in a Box: 101 ways to communicate with employees. Its a 246-page reference tool comprising a unique collection of communication tactics, techniques and tips that won a silver medal at the 2010 American Independent Publishers Book Awards. An A5 resource kit that combines all your workshop materials into a single package comprising: Tactics in a Box Workshop notes CD of handy templates and tools

Workshop Agenda:
8:30 9:00 10:00 Registration and refreshments Strategic Communication Roadmap Overview: How to capitalise on the four pillars of strategic internal communication. Step 1: How to align desired communication outcomes with organisational priorities and goals.

10:55 Morning refreshments and networking 11:10 12:05 1:00 1:45 2:35 3:25 3:40 4:30 5:15 Step 2: How to identify the communication gaps inhibiting achievement of organisational priorities and goals. Step 3: How to establish SMART communication objectives to close the identified gaps. Networking lunch Step 4: How to segment the target audience to ensure the right people have the right information at the right time. Step 5: How to develop meaningful and relevant messages to close the identified communication gaps. Afternoon refreshments and networking Step 6: How to select the best communication tactics to achieve the desired communication outcomes. Step 7: How to manage the logistics for implementing your strategy and show ROI. Close of workshop

Become a Champion Internal Communication Strategist

About Lorri Lennon, ABC

Lorri Lennon ABC is an award-winning advisor, trainer and author in strategic internal communication. She is Director of the Centre for Leadership Communication, a consultancy that specialises in delivering innovative communication solutions to achieve quantifiable improvements in organisational performance. The Strategic Communication Roadmap distils 30 years of Lorris experience managing communications for organisations in Australia, South Africa and the Middle East. She is former Head of Group Internal Communication with Westpac Banking Corporation. During five-and-a-half years at Westpac, Lorri established a successful in-house communication consultancy based on fee-for-service principles. Within two years the consultancy had grown from one to 60 people in response to the demand for its services. The consultancy delivered measurable improvements in the banks performance across key business indicators. Lorri is accredited by the US-based International Association of Business Communicators (IABC), which sets the global standard for best-practice communication. Australias sole recipient of the highly coveted IABC Fellow Award, Lorri is also a three-time winner of the IABC Gold Quill Excellence Awards. Lorri is an experienced presenter and workshop facilitator with an IABC-recommended listing on the IABCs International Speakers Bureau. She has presented across the globe including Malaysia, UK, Singapore, USA, Abu Dhabi, Oman, South Africa, New Zealand and, of course, her native Australia. Lorri is author of Tactics in a Box: 101 ways to communicate with employees.

MORE PARTICIPANT FEEDBACK

Lorri is very passionate as well as wise. It was easy to stay tuned to the content. The interactive activities and games were great. Great presentation style, examples and case studies were very relevant to my job. Very comprehensive and well delivered - lots of experience. Excellent. Full with energy. Lorri, you were fantastic. I feel motivated and empowered after the past two days. Thank you. I enjoyed Lorris passion and energy. The content was engaging because of the many case studies. Her presentation was passionate, knowledgeable, experienced and compassionate. Her content, clear concise, simple, practical and stimulated a positive mindshift. Interactive and highly relevant material. I have no hesitation in recommending Lorri to anybody. I will certainly make use of the toolkit and what I have learned, but Lorris warmth and great generosity really brought this workshop to life. Thank you!

Lorris presentation being based on experiences. Session 1 and also the tactics in a box. Research and statistics to support the theory. Templates and well presented materials, plenty of time to discuss and workshop. Practical examples, activities and group interaction it was a nice mix. Materials well thought out and put together. Listening to Lorris anecdotes and experience. Lorri is one of the most passionate people I have ever met and has opened up my eyes to the IC craft. Very engaging presentation with clear, relevant and highly valuable content. Useful and practical tools and methodology. Good balance between theory and practical. Really made it click for me. Love it, resonated with me, looking forward to doing the do. Practical tools not just concepts are exceptionally valuable. Use of real life com challenges from each participant. Information/idea sharing within group, practical exercises and the format of the workshop overall. Step 1, 2 and 3 - love the interactive nature, it was great. Lorri manages attention span extremely well. Also managed everyones interests extremely well also. Usually I hate games but the games used to bring the presentation to life did just that and injected a bit of fun. Also enjoyed the film clips. I was somewhat familiar with the content beforehand through other IC training, but this course really resonated with me. Practical tools not just concepts are exceptionally valuable.

Feedback on what features did you enjoy most?

The practicality of this course was outstanding. The case studies and toolbox. Tools I can start using immediately One of the most valuable workshops I have ever attended. Thank you. Fantastic tools and templates to make our role easier, really enjoyed the chance to work on specific examples from my organisation. Was also great to hear and share with others. The practical components and application to theory. Evidence based best practice principles were excellent.

5 way s t o b o o k yo u r p l a c e AT t h i s e v e n t
Phone: +61 1300 550 662 +61 (02) 8913 4000 Fax: +61 1300 550 663 +61 (02) 8913 4099 Email: aga@arkgroupasia.com Web: www.arkgroupaustralia.com.au Post: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060

The Internal Communication Champion

10th December 2013, The Sebel Surry Hills, Sydney

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