Who We Are Sliders: Results No Longer Just a Buzzword.

zzword. Lasting Influence A Launchpad for Sales and Marketing Leaders Where Active Members and Innovative Capabilities Create Greater Sales & Marketing Success Opening up a World of Decision Makers Excited to Hear Your Thought Leadership, Products, and Solutions Influence Senior Leaders With The Nation's Most Powerful Marketing Programs

Here at Argyle, we treat sales and marketing as a data-driven, fact-based business process. By creating a standardized, quantified process that can be repeated, scaled, and continually improved through iteration and collaboration among key stakeholders, we are able to push ourselves to continuously innovate. We are always working hard to interweave online and offline engagement to create elegant and effective opportunities for all our clients. This action helps our clients inform and accelerate their buyers throughout the decision making and buying process.

Culture & Principals Here at Argyle we live by a core set of principals that govern our daily work with clients to ensure we provide the highest level of expertise. Those principals include the following: Accountability We provide you with the data, tools, and ideas they need to efficiently measure and evaluate results from our partnership. Alignment Everything that we do ties straight back to advancing and protecting revenue and market positioning. We adopt your client's lexicon while respecting your client's workflow and creating a seamless extension to each client's efforts. Solid Expectations We are ardent in setting the proper expectations to make sure you help your client create their own expectations with internal stakeholders. Demonstration Your relationships are a demonstrated reality rather than an assumption. Investment We invest just as much in your strategy to get clients as you do to keep them because we know it's one thing to secure a client for the first time and another to have a decades long relationship. Humility We never forget that clients have a choice of who they spend their time and resources with, so we take nothing for granted.

Solutions Pipeline Origination

We enhance and extend our client's demand center through a combination of business processes, integrated marketing campaigns, and lead development tools. By developing partnerships within field marketing, demand generation, and field sales organizations, our clients become the beneficiaries of our operational insight. This ensures that all Argyle programs are fully optimized. Strategies, technologies, and tactics are mapped to each client's needs and best practices are shared while benchmark data is presented to help clients demonstrate the success of their demand center, effectively comparing results against industry peers. Here are a few examples of how we use our Pipeline Organization to benefit you: Specialized Support Field marketing organizations typically need to support specific teams inside their sales organization such as product, region, and industry. By working with our clients to deploy campaigns to support specific sales teams, we're able to map product and service platforms to the needs of the sales and marketing team. This ensures that each client has the opportunity to originate the appropriate amount of pipeline within the correct timeline. Alignment & Synchronization By helping build and review sales forecasting models, conversation rates, propensity models, and other data with our clients, we help ensure marketing investments with Argyle are being deployed for the highest potential ROI. We work backwards to make sure the right activities are planned around the correct amount of lead times. That way, pipeline worthy opportunities are generated on schedule to influence sales goals at the appropriate times each year. First Mover Strategies Many of our clients have aggressive goals to reach their customers and markets as quickly as possible, this is why our first mover advantage is so valuable. Marketing organizations need to remain highly targeted and cost effective while scaling and accelerating their demand generation efforts. With Argyle, we provide one of the most effective solutions for helping marketers execute such a strategy.

Pipeline Advancement Argyle's pipeline advancement techniques are unparalleled. By implementing powerful strategies and techniques, we are able to aid the sales organizations of our clients to move deals through the pipeline not only faster, but at a much larger deal size. Some of the pipeline situations we help with include: Increased Deal Velocity Let's say a sales executive has a live opportunity that seems to be going sideways. This sales executive may need a catalyst to help refocus the sales opportunity to generate more buying signals and engagement from the prospect. We will be that catalyst. Securing an Executive Sponsor A sales executive may have a live opportunity, but doesn't have the senior level access or executive sponsor at the prospect. Obviously this sales executive can't go around the gatekeeper they are working with, so they require an elegant and appropriate way to gain executive level access and air cover. Accelerated Success This is when a sales executive has a live opportunity, but simply hasn't been able to get face-to-face with a decision maker at the prospect. Spreading Strategies You may have an initial deal in place and think there is a large up-sell or cross-sell opportunity. In order to generate more excitement, usage, and awareness of your solutions, you need to create more relationships across the account. Actionable Account/Marketing Intelligence One of the ways Argyle helps accelerate clients' conversations with accounts is by sharing actionable insights, call notes, presentations, research, focus group data, and more with each sales executive. This information enables the sales executive to recalibrate or reinforce their approach to an opportunity and achieve additional success moving the prospect through the buying process.

Content Based Marketing Argyle partners with a diverse array of B2B content marketers and campaign teams across the board. This allows us to offer a multitude of strategies including content creation, content curating, repurposing, and user-generated content. Each strategy provides a unique approach resulting in valuable, relevant content delivered to your target market. The top goals for B2B content marketers are as follows: Lead generation Thought leadership and market education Brand awareness

A successful content marketing program improves audience engagement while helping to ensure your brand is being perceived as a trusted source. When an audience is highly engaged in your brand, content marketers have a greater opportunity to influence their buying behavior. Here are just a few of our content marketing services: Argyle Conversations Sponsored Surveys & White Papers Focus Groups Content Syndication & Repurposing from Argyle Journal Speaking Roles / Presentations at Single Sponsored Events (Think Tanks) Speaking Roles / Presentations at Single Sponsored Virtual Events / Webinars Argyle On Campus Meetings Member Calls Retainer and Strategic Consulting Based Engagements.

Account Specific Marketing With Argyle's Account Specific Marketing services, we're able to deliver insights, integrated marketing initiatives, and sales alignment opportunities that positively impact our client's efforts with their target audience. By partnering with our client throughout the customer lifecycle, we help define the best strategies to win, grow, and retain business. Here are just a few of the opportunities we generate throughout strategic account work: On Campus We set up on site opportunities for you to present thought leadership to group leaders at your strategic accounts. Shared Thought Leadership Exercises Have a senior person at your organization participate in a joint interview, speaking opportunity, or other executive thought leadership exercise. This helps in generating access to the strategic account while simultaneously aligning your brand, which creates a relevant asset to be leveraged for marketing purposes. Receive Alerts We will alert the appropriate professionals when an executive participates in one of our Argyle member activities such as events, content exercises, member calls, and focus groups. This provides our clients with advanced notice of an engagement opportunity that could spark a new relationship with a specific account. Targeted Content Argyle's content creation and research services can help produce specific, engaging, and relevant content that resonates with key accounts. Market Existing Content You will be able to leverage our online and offline distribution channels to ensure your assets your target audience. Argyle's products and services in this area include Argyle Alerts Argyle On Campus Meetings Argyle Conversations Sponsored Surveys & White Papers Focus Groups Content Syndication & Repurposing from Argyle Journal Speaking Roles / Presentations at Multi Sponsored Full Day Events Speaking Roles / Presentations at Single Sponsored Events (Think Tanks) Speaking Roles / Presentations at Single Sponsored Virtual Events / Webinars Argyle Member Calls Retainer and Strategic Consulting Based Engagements

Account Intelligence Instead of having to pay large sums of money to analyst firms that try to gather intelligence second hand, we here at Argyle will provide you with efficient, cost-effective strategies to gather insights and intelligence on specific accounts, industries, and executive titles within organizations. These Account Intelligence Services provide an in-depth understanding on how potential customers operate, including their structure, key decision makers, decision making process, and their current and future purchasing plans. Here are just a few of the uses for our Account Intelligence service: Prepare For RFPs Spend your time listening and engaging with members at targeted or comparable accounts for your RFP response efforts. The data and information collected helps our clients confirm and validate their approach to proposals, which aids in new information that improves the chances of winning more business. Product Marketing & Strategy Efforts Product marketers and developers actively engage with Argyle members to help confirm messaging and campaigns, product road maps, prioritization of business needs, and customer pain points. Empower Sales Executives With our Account Intelligence services, sales executives will be able to turn insights into sales opportunities by highlighting specific products and solutions to prospects that map to a customer's immediate interests.

Just some of our Argyle Products and services leveraged for Account Intelligence includes, but are not limited to: Argyle Member Calls Argyle Conversations Focus Groups Attendance at Multi Sponsored Full Day Events Attendance at Multi Sponsored Dinners Attendance at Single Sponsored Events (Think Tanks) Attendance at Single Sponsored Virtual Events / Webinars Argyle Alerts Retainer and Strategic Consulting Based Engagements

Persona Based Marketing While most of our activities are targeted towards executives at their functional level, Argyle's Persona Based Marketing strategies help clients create a picture of current and prospective customers allowing for crafted marketing plans pertinent to a specific persona's concerns. By helping clients define and understand personas, you are able to further demonstrate how well you know your customers. This allows you to uncover whatever issues are important, understand what customers want to know and learn, and improve communication. You will also be able to provide better content to the correct persona at the right time in the appropriate medium. A few of Argyle's products and services leveraged for Persona based Marketing are as follows: Argyle Member Calls Argyle Conversations Focus Groups Content Syndication & Repurposing from Argyle Journal Speaking Roles / Presentations at Multi Sponsored Full Day Events Speaking Roles / Presentations at Single Sponsored Events (Think Tanks) Speaking Roles / Presentations at Single Sponsored Virtual Events / Webinars Retainer and Strategic Consulting Based Engagements

Channel Development It's critical to develop the right channel partnerships for your company. However, qualifying, educating, acquiring, and nurturing the right channel partners can be incredibly time consuming, especially for new entrants. Fortunately, Argyle's Channel Development services help you accelerate the process and engage with potential and existing channel partners and other influencers, which help clients achieve their product and service sales goals. Some of the products and services leveraged for Channel Development include the following: Single Sponsored Events (Think Tanks) Single Sponsored Virtual Events / Webinars Argyle On Campus Meetings Argyle Informal Introductions Argyle Member Calls Argyle Conversations Argyle Alerts Sponsored Surveys & White Papers Focus Groups Retainer and Strategic Consulting Based Engagements

Sales Enablement Argyle's Sales Enablement services are in place to ready our clients' sales organizations to succeed in an ever changing and increasingly challenging marketplace. Although our goal is simple ensure every seller has the required knowledge, skills, processes, and behaviors to optimize their interactions the execution is quite complex. Clients leverage our Sales Enablement services to provide sales teams with access to domain experts, peer-to-peer networking, and learning opportunities. They also improve sales executive productivity by leveraging market and customer insights. Here are just a few of the opportunities we generate for sales enablement: List and Learn Clients provide their sales executives opportunities to be observers in conversations and focus groups that include the participation of their key customers and prospects. Sales Content Library Sales executives will have access to an intricate database filled with searchable articles, interviews, transcripts, and other original content submitted by Argyle's members. Sales executives will be able to review all content to become more familiar with their opportunities with key customers and prospects. Alerts If any executive from an important account registers for one of our events, such as a content exercise, member call, or focus group, we will automatically alert the appropriate sales professional. This will help spark and grow your relationship with a specific account.

Some of the Argyle products and services leveraged for Sales Enablement include: Argyle Informal Introductions Argyle Member Calls Argyle Conversations Argyle Journal Multi Sponsored Full Day Events Multi Sponsored Dinners / Breakfasts Single Sponsored Events (Think Tanks) Single Sponsored Virtual Events / Webinars Argyle On Campus Meetings Argyle Alerts Focus Groups Retainer and Strategic Consulting Based Engagements

Executive Visibility Having a strategic Executive Visibility program in place is no longer that's simply nice to have it's a marketing and communications necessity. Argyle has developed an in-dept approach to Executive Visibility by leveraging our products, services, and proprietary distribution channels to business executives in order to develop programs for our clients. These programs are differentiated, linked to your strategy, and devised to support measurable results. Here are just a few goals we help our clients achieve through our Executive Visibility solutions: Further validate your marketing message and brand Enrich stakeholder, customer, prospect, analyst, employee, and internal / external audience relationships. Improve visibility and stature of an executive team Influence an industry agenda at all levels demonstrate how your organization doesn't just follow trends, but defines them.

Here are just a few of the Argyle products and services you can leverage for Executive Visibility: Argyle Informal Introductions Argyle Conversations Argyle Journal Speaking Roles / Presentations at Multi Sponsored Full Day Events Speaking Roles / Presentations at Single Sponsored Events (Think Tanks) Speaking Roles / Presentations at Single Sponsored Virtual Events / Webinars Retainer and Strategic Consulting Based Engagements

Professional Development Training In order to create high-impact learning experiences tailored to the needs of each individual firm, we work hand-in-hand with your sales and marketing team. When it comes to shifting markets, new competitors, demanding customers, and other strategic challenges, we will partner with you to develop a customized program to strengthen individual contributor skills, executive leadership capacity, and organizational performance. Each of our custom programs is tied together by one primary goal develop your team and further assist them in making meaningful, positive differences in the organization. Each custom program equips your group with peer-based strategies to position the organization for a greater competitive advantage. Through dynamic interaction with mentors and peers from our membership, surveys, and research assets along with continuous education, participants will gain a broader perspective while improving their decision-making skills and applying their takeaway learning across the organization. The process unfolds by assembling a cross functional team from our organization and yours consisting of faculty and program staff. These individuals work to design a program that meets the company's specific needs. Based on the outlined objectives, we then develop the appropriate curriculum and learning materials. Each aspect of the program from classroom activities and web-based exercises to project teams, living groups, and social events is tailored to optimize learning and maximize the educational process. For more information, Contact Us.

Custom Solutions Argyle prides itself on being a creative, entrepreneurial partner to our clients. We're all about fitting your needs. So, if any of our traditional solutions don't fit what you're looking for, we invite you to have a conversation with us. We'd be happy to share our successful track of custom solutions. Here are a few examples of custom solutions we've delievered in the past: Competitive Intelligence Research & Analysis Data Services (data acquisition, cleaning, appending, hygiene services, etc.) Event Planning Services & Advisory Event Marketing Agency Services (research, screening, activation, investment recommendations, etc.) Tele- Marketing Services Copy Writing Graphic Design Technology Services Procurement and Implementation

For more information on our Professional Development / Training solutions, please Contact Us.