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Compromise
Compromise
is
a
favorite
Beltway
buzzword,
and
with
a
new
round
of
budget
baAles
looming,
it
is
likely
to
once
again
be
a
prevalent
piece
of
poliCcal
lexicon.
Though
the
Grand
Bargain
may
be
dead,
for
many,
the
noCon
of
achieving
something
similar
lives
on.
Electorally
speaking,
however,
theres
a
problem
with
using
the
word
compromise
to
describe
this
noCon:
voters
do
not
respond
well
to
it,
nor
do
they
side
with
a
candidate
who
is
dened
by
it.
Maybe
it
is
too
vague;
maybe
it
conveys
weakness.
Whatever
the
reason,
the
word
compromise
fails
to
win
a
winnable
argument.
So
what
can
win
the
argument
against
rigid
ideologues
on
the
right
who
deantly
block
progress?
A
recent
GSG
survey
of
voters
naConwide
provides
the
answer.
GlobalStrategyGroup.com
@GSG
50%
36%
53%
64%
43%
59%
40%
28%
Republicans
All Voters
Democrats
Independents
GlobalStrategyGroup.com
@GSG
55%
33%
All
Voters
51%
63%
28%
Independents
Independents
GlobalStrategyGroup.com
@GSG
Ideas
are
good,
but
voters
really
crave
soluCons
that
are
reasonable
or
common
sense
An
openness
to
new
ideas
is
aAracCve
to
voters,
but
what
good
is
an
idea
if
it
fails
to
x
the
problem
or
address
the
issue?
What
voters
really
want
are
soluCons.
Out
of
all
of
the
dierent
phrases
tested
in
the
survey,
the
ones
that
unite
the
greatest
number
of
voters
are
reasonable
soluCons
and
common
sense
soluCons,
aAracCng
broad
support
among
all
demographic
groups.
Overall,
three-fourths
of
voters
(75%)
choose
a
candidate
who
creates
common
sense
soluCons
over
one
who
compromises
to
get
things
done
(16%).
And
three-fourths
of
voters
(75%)
also
choose
a
candidate
who
looks
for
reasonable
soluCons
over
one
who
compromises
to
get
things
done
(21%).
MORE EFFECTIVE TO SAY Common sense soluJons Reasonable soluJons Open to new ideas Work with others who disagree
76%
78%
75%
21%
All
Voters
71%
22%
Independents
16%
All
Voters
13%
Independents
GlobalStrategyGroup.com
@GSG