How Does Organizational Behavior Help In Understanding And Contributing To The Success Of A Particular Organization.

Nokia
Company Profile:
How it all began the birth of Nokia Nokia started by making paper the original communications technology. The history of Nokia goes back to 1865. Fredrik Idestam built a wood pulp mill on the banks of the Tammerkoski rapids, in southern Finland. A few years later, he built a second mill by the Nokianvirta River the place that gave Nokia its name. A mining engineer by trade, Idestam brought a new, cheaper paper manufacturing process to Finland from Germany.

Nokia- then and now 1898: Finnish Rubber Works founded 1912: Finnish Cable Works founded 1967: The merger Nokia Ab, Finnish Rubber Works and Finnish Cable works formally merge to create The Nokia Corporation. 1981: The mobile era begins 1982: Nokia makes its first digital telephone switch 1994: Worlds first satellite call

Nokias Evolution

1997: Snake a classic mobile game 1998: Nokia leads the world 2002: First 3G phone 2005: The Nokia N-series is born 2005: The billionth Nokia phone is sold 2007: Nokia recognized as 5th most valued brand in the world.

Organizational Behavior
Mission Statement and values Mission: To bring out the best of abilities and skills of men and women from different cultural backgrounds, lifestyles to Nokias success Values: Diversity: Different people + Different Ideas = Nokias success Commitment to diversity: Heart of Nokias ways and values Equal opportunities to help employees grow Inclusiveness towards every employee Nokia seeks respect and benefit from differences

Nokia ways and values

A flat network organization Flexibility and speed- helps in decision making Openness towards people New ideas

Consumer led company

Consumer involvement in technology and global communication Social networks are becoming central- communication People want to be truly connected: NOKIA DOES IT People want privacy One of 3 phones is of NOKIA (100 million users) Overall Goal: Produce high quality and safe products while upholding law and protecting the environment

Organizational Culture and Structure

Clear Vision, goals and shared management principles are integral part that keeps the company ahead of its rivals. Through brainstorming and formal presentations, companys vision has been passed on to the lower levels of management

Companys corporate objectives are conveyed throughout the organization with help of
strong internal Public Relations practices Nokia Way has laid down rules to follow, and formed a basis for common bond and shared philosophy of all its employees

 Nokias organizational structure is fluid, flexible and driven by the mentors in the organization, which is task or project-oriented. It has introduced various innovative measures in its people process that helped achieve a positive employer image, create a platform for growth and development.

Nokia as an employer
Values are the foundation and people the core Its workplace has a world of opportunities, engaging work, global culture and competitive rewards Has a flexible global structure and addresses diverse and changing business and employment environments and specific individual preferences- has an inclusive and diverse work environment Rewards employees for good performance, competence development, and for overall company success With employees from 120 countries, working at Nokia leads to a world of opportunities. Nokia offers rewards, Professional and personal growth and Work-life balance to its employees It also provides: Learning solutions and training- variety of training activities through Learning Centers and Learning Market Place Intranet Internal Job Market- all vacancies are advertised internally (Job rotation and internal job opportunities) Performance Management- a system called Investing In People (IIP) which is aligned to the company strategy and planning processes

Work life balance

Nokia cares for its employees throughout the cycle of their working life from induction and training, through development and advancement, and on to retirement

 Work-Life balance solutions- health benefits and possible local retirement benefits are provided to employees Well-being of employees is important and also fundamental to the Nokia Way recognizes the importance of the balance between work content and personal interests and needs, as well as the impact of that balance on employee well-being

Nokia and Environment

Lifecycle Thinking- use approved, tested and sustainable materials and substances in products improve energy efficiency of devices, enhancements including chargers develop smaller and smarter packaging for products involve the people who use devices via eco software and services and Recycling (in 85 countries including India)

Swot Analysis:
Strength: The leader in the industry Strong financial support for investment Strong R&D unit Strong Customers Relation

Weakness:
Mainly concentrating on phones and not on other sectors or product categories

Opportunities:
Close cooperation with suppliers and intermediaries tax reduction

New demand created from the advancement of technology

Threats:
Keen and strong competitors Saturation in Current market Challenges of continuous Technological development

Lessons learned from Nokia

Nokia maintains distinctive advantage over their current and future competition without patent protection Nokias processes are: -attracting and retaining skilled people -managing innovation enabled the company to remain innovative and agile, even as its organization grew quite large -offers ways in which hard-to-imitate processes and systems can be built that can keep the new firm at least a few steps ahead of its current and future competitors.

Reference:
www.google.com www.scribd.com By, Hiren D Asrani (ERBF12 008)