A SUMMER INTERNSHIP PROJECT REPORT ON THE TOPIC OF

SALES & DISTRIBUTION OF QH TALBROS. LTD

[Summer internship report submitted in the partial fulfillment of the requirement for the award of MASTERS OF BUSINESS ADMINISTRATION
MBA 2012 - 2014]

SUBMITTED BY: Chauhan

SUBMITTED TO:

SUMMER INTERNSHIP REPORT ON THE TOPIC OF

SALES & DISTRIBUTION OF QH TALBROS. LTD

GRAPHIC ERA UNIVERSITY DEHRADUN

Submitted to the partial fulfillment of the requirement For the award of MASTERS OF BUSINES ADMINISTRATION

DECLARATION
I hereby declare that UNIVERSITY, DEHRADUN REPORT , in the month of June -10-2013 to August- 10 -2013. a student of MBA 2012- 2014 batch of GRAPHIC ERA have successfully completed my SUMMER INTERNSHIP PROJECT

I assure that the work is original and has not been submitted earlier to this institute or to any other institution.

ACKNOWLEDGEMENT

The project is not definitely the exclusive product of mine but of several persons who have contributed towards this. To all those ideas, which have been helpful in preparing this report, I wish my sincere appreciation and I am thankful to them. I feel an unbound pleasure and a sense of gratitude in recording the help and cooperation, which I received from a number of personnel of ONGC during the course of collection of secondary data. The co-operation extended by Mr. ASEEM SINHA and other officers, to me is outstanding. I would thank my mentor Mr. SANJEEV KUMAR CHAUHAN that they went through my work and gave me such advice which has certainly up valued the work. I also owe my sincere acknowledgement to all my friends and colleagues of ONGC.

QH Talbros is the undisputed leader in safety critical, 'Sealed for life and self lubricating' Steering and Suspension Components - Tie Rod Ends, Ball Suspension Joints, Rack Ends, Drag Links, Control Arms and Steering Linkage Assemblies. With an installed capacity of 10 million Ball Joints per annum coupled with the internationally acclaimed technology edge of its European partner, the company caters to the requirements of premium OEMs such as Maruti Suzuki, Tata Motors (Telco), Mahindra & Mahindra, General Motors, Force Motors, Ashok Leyland, Hindustan Motors, Carraro Group (Italy), ArvinMeritor (USA) and SAIPA Group (Iran). QH Talbros also dominates the Indian replacement market through its widespread selling agents Products Tie rod ends, ball suspension joints, rack ends, drag links, centre link assemblies, forged control arms, stabilizer joints and complete steering linkage assemblies and more than 6,000 retail outlets.

Collaboration Quinton Quality TS 16949 / ISO 14001 Hazell Automotive Certification Ltd., UK

QH TALBROS. LTD "Best name in Steering & Suspension" With an annual installed capacity in excess of 15 Million Assemblies the Company is competent to meet the requirements for all the segments of Automotive Industry viz., Heavy Commercial Vehicle, Light Commercial Vehicles, Passenger Vehicle, Farm/Tractors, Off-highway Vehicles, etc. and catering to a wide spectrum of OEMs such as Maruti Suzuki, Tata Motors, Mahindra & Mahindra, Force Motors, Volvo Eicher, Ashok Leyland, Carraro Group (Italy) to name just a few.

Products

Steering & Suspension Components, viz., Tie Rod Assembly, Ball Suspension Joints, Inner Ball Joint Assembly, Outer Ball Joint Assembly, Drag Links, Control Arms/Wishbones and Steering Linkage Assemblies, Torque Rods, V-Frame.

Technical Partner

M/s PWK, Germany

Manufacturing Expertise

Annual Installed Capacity of 15 Million + Assemblies 5 Modern manufacturing Plants Number of products : 800 +

25 years of hands-on manufacturing experience Strong Product Engineering Capability Dedicated Research, Design, Development & Testing Capability

Uncompromising approach towards quality and superior technology has made its products the first choice of leading vehicle brands on the Indian roads and the company caters to the requirements of premium are like O.E.Ms. exported USA, in to Italy, India. various UK,

Products countries, Columbia.

Argentina, Poland, Sri Lanka, and

Quality Assurance

In keeping with its ongoing commitment to Safety and Quality We have bench marked international standards and introduced stringent quality tests using sophisticated, state-of-the-art testing equipment/gadgets thereby ensuring that the products are of superior quality.

Besides in-house testing, the products go through extensive trials specially designed to stress parts beyond normal performance level. vehicle manufacturers. Trials are also carried out on vehicles on specially prepared tracks on the premises of the

Latest Equipment to check incoming, process and final inspection

Quality Certifications & Awards

OHSAS ISO by System Certificate 14001:2004 DNV Management 18001:2007 by System Certificate DNV Management 2009-10 Maruti Suzuki Design & Development 2009-10 Maruti Suzuki System Audit Rating

The Company Profile

TACL -IT Division is a part of the Talwar Group of industries employing more than 3000 personnel in twelve industrial establishments all across the country.

The company is ISO 9001:2000 certified. The company has its headquarters and software development center is the electronic city of Gurgaon in the NCR of Delhi. We are the LARGEST providers of Healthcare Software to the Govt. of N.C.T. of Delhi. We have implemented various HMS (Hospital Management System) Modules in more than 25 hospitals in Delhi Region alone.

Vision
To be a greatly admired, diversified Company with global presence.

Mission
To provide excellent quality, comprehensive & cost-effective IT solutions to satisfy our customers across the world. To aim towards continuous improvement in the technology, employee welfare, societal responsiveness and strategic alliances with IT leaders. At TACL-IT Division, we constantly strive to maintain long-term relationships to achieve total customer satisfaction. With a passion for perfection and excellence, we maintain the utmost standards and offer workmanship warranty on all our trustworthy products. We at TACL-IT Division, are committed to deliver cost effective total IT Solutions in the world of Information Technology that will totally satisfy our customer present and future needs.

Talbros Automotive Components Ltd., the flagship manufacturing company of the Group was established in the year 1956 to manufacture Automotive & Industrial Gaskets in collaboration with Coopers Payen of UK, now Federal Mogul Sealing Systems (Slough) Ltd., UK.

Today, after 50 successful years, Talbros stands proud and tall as a mother brand of gaskets, steering & suspension components, stampings, rubber products and forgings.

Talbros Group has strong partnerships formed with global giants. Notable among the joint venture partners are Federal Mogul-USA, Nippon Leakless Corporation Japan, Affinia Group USA and most recent being Presswerk Krefeld (PWK) Germany.

While our symbiotic relationship with our Global partners have kept us abreast with innovations within the field, our long and fruitful association with them bears witness to the trust and solidarity that Talbros name is synonymous with.

Our Research & Development Centres showcase our design capabilities including endurance, static and simulated environment testing. Today, our manufacturing prowess spans over 6 business and 12 facilities.

The largest OEMs like Ashok Leyland, Bajaj Auto, Cummins Group, Eicher India, Escorts Group, Force Motors, General Motors, Hero Honda, Honda, Hyundai, John Deere, Mahindra & Mahindra, Maruti Suzuki, Suzuki, TAFE, Tata Motors, Tata Cummins, Simpsons and international corporates like Affinia Automotive are our proud customers.

Talbros is where it is today due to the excellence of its product offerings, its commitment to quality, attention to detail and, primarily, due to its incredible workforce. Our people-friendly and professional approach towards human resource development is responsible for our remarkably low attrition rate.

Constant upgradation of skills at training programmes in India and abroad and an exemplary work culture has made every member of our team geared for new challenges. Both employee and customer satisfaction are of extreme importance to us.

The Talbros Group is the result of strong partnerships formed with global giants. Notable among our joint venture partners are Federal Mogul (USA), Nippon Leakless Corporation (Japan) and Affinia Group Inc. (USA).

While our symbiotic relationships with our partner firms have kept us abreast with innovations within the field, our long and fruitful associations with them bears witness to the trust and solidarity that the Talbros name is synonymous with.

The Talbros Group companies are TS 16949 and ISO 14001 certified. Our team takes the quest for quality very seriously. For every piece that is manufactured, quality standards are strictly adhered to and industry benchmarks often set.

Our unrelenting quest for perfection extends to the supply chain and to every person responsible for extending quality service to the customer.

The largest Indian OEMs like Ashok Leyland, Bajaj Auto, Cummins, Eicher Group, Escorts Group, Force Motors, General Motors, Hero Honda, Honda, Hyundai, John Deere, Mahindra & Mahindra, Maruti Suzuki, Suzuki, TAFE, Tata Motors, Tata Cummins and international corprates like Arvin Meritor (USA), Carraro (Italy), Quinton Hazell Automotives (UK) and Saipa Group (Iran) are our proud customers.

Transforming products into industry benchmarks requires expertise and intense belief in one's own abilities. Our Research & Development Centres showcase our design and testing capabilities including endurance, static and simulated environment testing. Today, our manufacturing prowess spans over six product businesses and 12 facilities. Our customers trust in our products bears testimony to our impeccable quality and uncompromising manufacturing standards

OUR CLIENTS

TALBROS GROUP TALBROS AUTOMIOTIVE COMPONENT.LTD QH TALBROS.LTD NIPPON LEAKLESS TALBROS.PVT .LTD MAGNETI MARELLI TALBROS CHASSIS SYSTEM

TALBROS MARUGO RUBBER

The Genesis Since 1956, Talbros has lived up to its principles of exemplary leadership, outstanding commitment and impeccable service. Even today, fifty years down the line, the legacy continues. For today and for ever after. Today, 50 successful years later, Talbros has reinvented itself as a mother brand which includes gaskets, steering and suspension components, stampings and forgings. The Talbros Group also includes DailmlerChrysler and General Motors dealership for passenger cars. Like our portfolio, our equity in the Indian market has grown manifold. Five decades of experience, cutting edge innovations, the never-say-die attitude and the will to surpass excellence have all come together to make us bigger, better and ready to take on every new challenge.

People

Talbros is where it is today due to the excellence of its product offerings, its commitment to quality, attention to detail and, primarily, due to its incredible workforce. Our people-friendly and professional approach towards human resource development is responsible for our remarkably low attrition rate. Constant upgradation of skills at training programmes in India and abroad and an exemplary work culture has made every member of our team geared for new challenges. Both employee and customer satisfaction are of extreme importance to us.

Quality

The Talbros Group companies are TS 16949 and ISO 14001 certified. Our team takes the q and industry benchmarks often

quality very seriously. For every piece that is manufactured, quality standards are strictly adh

Our unrelenting quest for perfection extends to the supply chain and to every person respons extending quality service to the customer.

Quality Policy / Processes Quality Policy In keeping with its ongoing commitment to Safety and Quality We have bench marked international standards and introduced stringent quality tests using sophisticated, state-of-the-art testing equipment/gadgets thereby ensuring that the products are of superior quality. Besides in-house testing, the products go through extensive trials specially designed to stress parts beyond normal performance level. Trials are also carried out on vehicles on specially prepared tracks on the premises of the vehicle manufacturers.

SALES AND DISRIBUTION MANAGEMENT-

1- ORDER INPUT CASH DEALERS AREA WISE

 RETAILERS STAES WISE BRANCH WISE

SOURCES DURING TRAINING ORDER PLACED-

2-PROCESSING AND EXCEUTIONEnterprise Resource Planning-

TACL -IT Division's ERP is an integrated ERP solution for managing the complete computerization requirements of a industry. Solution is offered in Client Server and Web Based 3 Tier Architecture. Users can access the system from a thin client saving hardware cost. Various modules have been developed using Work flow Methodology resulting in paperless environment. Features -

Integration with Intranet Built in Work flow for all processes Easily customizable Multi level Security User defined Query / Reports User friendly

 End to end integration of all modules Statutory requirements like PF, ESI, Sales Tax etc. Multi Location Integration Integration with Bar Code Modules Engineering Stores Inventory Plant Maintenance / Calibration Sales / Marketing Purchase Quality Assurance Production HR / Personnel Finance

The Features of all the modules are as follows Engineering-

 Bill of Material Maintenance Intelligent Scheme for Item Code Generation Engineering Change Note (ECN) Stores Inventory Intelligent Item Code generation system Define items and its properties. Enter all store transaction online Value inventory based on several methods. Product and group wise stock and purchase/sales statistics. Online financial accounts integration. ABC and XYZ analysis FSN stock analysis. On Line stock ledgers. Stock status in quantitative term at any point Value of Inventory by pressing of a button Generation of Purchase request as and when the item has reached ROL. Quality inspection for the Incoming goods. Physical verification of stock with respect to the system clock. Cash purchase of goods in an emergency by-passing all the procedures. Material issue note for issuing the materials to the shop floor. Material return note for returning the unused materials. Product inward note for the returning finished goods to the stores. Plant Maintenance Equipment Master Reminder of preventive maintenance for machines Schedule for preventive maintenance Material planning for maintenance dept.

 Material issue for maintenance Preventive maintenance costing Break down maintenance Repairs and maintenance Reminder of preventive Calibration of equipments Overdue Preventive maintenance Schedule for preventive Calibration Overdue Calibration of Equipments/Tools

Sales / Marketing Defining the sales forecast for the Make to stock production. Defining each product and fix the price for the same Defining and Maintaining of distribution channels Generation of quotation as per the customer requirement Generation of sales order with respect to the customer purchase order Delivery schedule for each customer orders Status of any sales order at any stage can be found with respect to customer purchase order Generation of Performa invoice, Delivery challan and other deliverables that goes with the product Various reports for sales according to region and products Maintaining L/C and Bill of landing details for export sales. Purchase Purchase Indent Creation (Entry) Forwarding (Entry) Authorization (Entry) Status

Department Wise Purchase Order Authorization (Entry) Status Purchase Rates of Item Quality Assurance It takes care of inspection on incoming, in process, final and pre-dispatch inspections Sampling plans for the incoming and in process materials. Rejection analysis Vendor rating Warranty Support and Analysis Product history Rejection and variance analysis Pending inspection analysis Online process yield rate Production Panning & Control Capacity requirement planning Master planning schedule Material requirement planning Job/Work Order. Job loading Plans. Rescheduling Production details WIP (Work in Process) On Line Production Monitory of Assembly line. Job costing The costing module of PPC system gives actual cost involved in manufacturing at any point of time.

Machine utilization statement Manufacturing Process costing Material costing, Labor costing, Overheads costing Comparison between projected cost and hour verses Actual Variance analysis Equipment maintenance costing HR / Personnel Management Defining organization setup i.e. dept. categories grades, and positions. Maintain complete employees information such as personnel details, family details, qualification, previous experience details etc. It accesses all employee information online. Shift Maintenance On line Attendance of employees Exit interview details All training details such as requirements, faculty, equipment Human Resource Development Performance appraisal Career planning Education and training Awards and disciplinary actions Leave and Attendance Define various types of leaves and rules related to entitlement, carry forward etc. Process Leave transaction such as Leave application, Sanction, cancellation and Leave encashment. Generate absenteeism, late coming, early going and unauthorized absence, etc. Gate pass reports Payroll Comprehensive payroll structure, which relates to define payment and deductions element and various rules. Fixing one time and recurring payments / deductions.

Fixing different types of pay calculation. TDS Maintain loan disbursement, and recovery of loans from employees. Fixing up the repayment schedules of different types of loans from the employees. Prioritize the recovery. Authorization of payroll processing. Process pay roll and printing of different types of reports such as cash and bank statement, Pay slip, ESI statement, PF statement, Form 6A, Print TDS certificate Calculate Bonus and Ex-gratia easily

FINANCE Account Control Provision for administrator to control voucher entry between accounting periods Administrator can open and close an accounting period enabling user to enter the vouchers Bank Reconciliation General Ledger User can see balance and transaction relating to a account code between any two given dates Provision for selection at account code level and group level Sub ledger Provision for generating reports, which can give balance and transaction relating to each sub ledger code (customer, supplier, etc.) Provision for selection at account code level and sub ledger level Enquiry (Cash Book, Bank Book, Trial Balance, P&L, Balance Sheet)

 Provision for handling multiple cash and bank account codes Provision for user to drill down from monthly to daily and then to voucher level for getting details regarding each transaction affecting the account code Account Receivable Transactions entered against the customers are validated immediately to ensure integrity and accuracy. Checking Invoice details of the customer selected Provision for generating outstanding statement and ageing outstanding for each customer Provision for viewing the status of suppliers accounts at any point of time Reports Provision for user to make selection whether to send the reports to screen, printer or a file in the formats like Excel, Word, Text etc. Provision for generating cashbook. Option for selecting multiple cash account codes. User can get balances and transaction between selected period Journal book (Option for selecting journal vouchers and periods) Trial Balance Generation both standard and opening Balance Sheet, Profit and loss statement Generating cash flow statement between selected period Sales and Purchase Tax Register

Facility Management Provide on-site dedicated support & services. Hardware.

Software systems. Software Applications. Operations & Maintenance. Network Management. Optimization & tuning, configuration etc. Procurement guidelines. Quality assurance.

E - Commerce The ever growing requirements of the worldwide Internet and E-commerce solutions marketplace by delivering quality solutions to our Clients. We derive our strength from TACL -IT Division's vast experience in a large number of business domains and diverse technology, and combine it with wide ranging expertise in internet related areas such as networking, multimedia, and applications development. The combined knowledge of business domains and technology puts us into unique position of delivering complete Internet and Ecommerce solution to our customers. Our expert team offers solutions in following E-commerce areas. Business-to-Business Commerce solutions (Supply chain management, dealer marketing system, vendor management services, electronic quote process, retail services, financial services) Business-to-Consumer Commerce solutions (e-shop, Financial Instruments, Subscription Services) These e-commerce services address the objectives that drive organizations towards e-business: Increasing margins by enhancing internal productivity Growing markets through demand growth and streamlining improving supply efficiency operations by

 As complete software solution provider, TACL -IT Division technology-based consulting and software services for e-business help organizations address a number of challenges including security, personalization, commerce transactions processing, and information access. Our e-business methodology was developed with following key objectives: Build solutions that provide immediate and long-term value to custom Deliver high - quality , robust and cost- effective solutions on time and within budget

3- DELIVERY / OUTPUT-

PACKAGING QUANTITY INVOICE NUMBER REGISTRATION Distribution parties Safexpress Vijaylakshmi Abhishek freight carrier Associate route carrier NECC transport

Happenings / News / Press Coverage

News Qh Talbros is pleased to announce receipt of two Maruti 2009-10 vendor performance awards 1. System audit rating 2. Design & development TACL Gaskets, Faridabad gets OHSAS Certification. TACL Gaskets, Faridabad TS16949 Certificate renewed. Mr Sujat Vora, President Operations receives award at Auto Expo 2010 from Mr Jyotiraditya Scindia,Minister of State for Commerce and Industry.

CORPORATE OFFICE

Address :

400,

Udyog

Vihar,

Phase

III,

Gurgaon

122016

Haryana, India.

Contact :

Tel Fax:

: +91-124-243 9222

+91-124-400

2963

Email

talbros@talbros.com

TALBROS AUTOMOTIVE COMPONENTS LTD. - GASKET DIVISION

Address

14/1

Mathura Haryana (India) 121003.

Road,

Faridabad,

Contact

Tel Fax:

+91-129-2275434, +91-129-2277240, 2272263

2275345

Email

: ajay_singh@talbros.com (Engg. & OE Sales) sharan_mehta@talbros.com (Exports)

TALBROS AUTOMOTIVE COMPONENTS LTD. - FORGING DIVISION

Address :

Plot No 39-46, Industrial Growth Centre, Sector 6, Bawal, Distt. Rewari 123501 (Haryana)

Contact :

Tel Fax :

+91-01284-264441-

44

+91-01284-264440

Email

sushant_todkar@talbros.com forging@talbros.com

QH TALBROS LTD.

Address :

400,

Udyog

Vihar,

Phase-III,

Gurgaon

-122

016,

Haryana, India

Contact :

Tel

: Fax :

+91-0124-4002963, +91-0124-4002960

4002964,

4002965

Email

rajeevmittal@qhtalbros.com munishmalhotra@qhtalbros.com maheshk@qhtalbros.com

NIPPON LEAKLESS TALBROS PVT. LTD.

Address :

Plot No. 125-A, Sector 6, HSIDC Growth Centre, Bawal, Distt. Rewari, Haryana - 123501. India.

Contact :

Tel Fax :

: + 91-1284-264311

91-1284-264204-06

Email

prashant@leaklesstalbros.com

MAGNETI MARELLI TALBROS CHASSIS SYSTEMS PVT. LTD

Address

14/1

Mathura Haryana (India) 121003.

Road,

Faridabad,

Contact

Tel :

+91-129-4294500

Email

ashish.gupta@marellitalbros.com

TALBROS MARUGO RUBBER Pvt. Ltd.

Address

Plot

No.

108,

Sector

8,

IMT

Manesar,

Gurgoan, Haryana (India) 122050.

Contact

Tel Fax:

: +91-124-4270200

+91-124-4603530

Email

rverma@talbrosmarugo.com yyunoki@talbrosmarugo.com

Customers Talbros Automotive Components Ltd

Gaskets & Heat Shields INDIAN OE CUSTOMERS Cars Hindustan Motors Hyundai Maruti Suzuki Tata Motors

Tractors Escorts Indofarm Tractors International Tractor John Deere Mahindra & Mahindra New Holland Fiat TAFE Multi Utility Vehicles International Cars & Motors Mahindra & Mahindra Tata Motors Trucks & Buses Ashok Leyland Daimler Force Motors Mahindra Navistar SML ISUZU (formerly Swaraj Mazda) Tata Motors Volvo Eicher Nippon Leakless Talbros Pvt Ltd Gaskets

INDIAN OE CUSTOMERS Hero MotoCorp

Honda Motorcycle & Scooter India Pvt Ltd Honda Siel Power Products Ltd India Yamaha Motor Ltd Suzuki Motorcycle India Pvt Ltd QH Talbros Ltd

Steering & Suspension INDIAN OE CUSTOMERS Cars Fiat Hindustan Motors Maruti Suzuki Tata Motors Tractors Escorts International Tractor Mahindra & Mahindra New Holland Fiat TAFE Multi Utility Vehicles International Cars & Motors Mahindra & Mahindra Truck & Buses Ashok Leyland Ashok Leyland Nissan

Asia Motor Works Force Motors Mahindra Navistar MAN SML ISUZU (formerly Swaraj Mazda) Volvo Eicher Axles Carraro Dana Off Road JCB India EXPORT CUSTOMERS Affinia, USA Bearmach, UK Carraro, Italy, Argentina, China Dana, Italy Fiat, Italy Iveco, Italy Klarius Quinton Hazel, UK Kubota Corpn. Japan & Thailand Joint Ventures EXPORT TO OVER 30 COUNTRIES WORLDWIDE

Magneti Marelli Talbros Chassis Systems Pvt Ltd Chassis Systems

INDIAN OE CUSTOMERS

General Motors Mahindra & Mahindra Maruti Suzuki Tata Motors DOMESTIC CUSTOMERS QH Talbros Rane Sona Somic Talbros Marugo Rubber Pvt Ltd

Anti Vibration Products, Hoses INDIAN OE CUSTOMERS Mahindra & Mahindra Maruti Suzuki Tata Motors DOMESTIC CUSTOMERS

Endurance QH Talbros Rane TRW Two Wheelers Bajaj Auto Harley Davidson Hero MotoCorp Honda Motorcycles & Scooters Mahindra & Mahindra Royal Enfield Suzuki Engines Cummins Kirloskar Simpsons Tata Cummins

Forgings DOMESTIC CUSTOMERS Amul Industries IP Rings Musashi Auto Parts QH Talbros Spicer EXPORT CUSTOMERS Carraro Drive Tech, Italy, China & Argentina Dana Corp, Europe

Gear World, Italy & USA Hema Endustri A.S, Turkey

RESEARCH METHODOLOGY
RESEARCH STUDY This section deals with the following issues related to research study: Research Objective Research Methodology Research Methodology Adopted

RESEARCH OBJECTIVE
The objective of this project is To know the preference pattern of students. To judge the school choice among people and to find out the impact of advertising. To know the opinion of people about the school.

RESEARCH METHODOLOGY
A research design is a type of blue print prepared depending on the various types of blue print available for the collection, measurement and analysis of data. A research design calls for developing of most efficient

plan for gathering the needed information. The design of a research is based on the purpose of the study. A research design is the specification of the methods and procedure for acquiring the information needed. It is overall operational pattern or frame work of the project that stipulated what information is to be collected from which source and by what procedure. Types of Research Exploratory Research Descriptive Research Marketing practitioners who generally use the term qualitative and quantitative instead of exploratory or descriptive do generally not use these terms. But the terms quantitative and qualitative suggest the character of the data under process by which they are gathered rather than the fundamental objective than the research. Exploratory Study is done to generate new ideas respondents should be given sufficient freedom to express themselves. Sometimes a group of respondents is brought together and a focus group interview is held. An exploratory study is generally based on the secondary data that are already available. It does not have a formal and rigid design as a

researcher may have to change his focus or direction, depending on the availability of new ideas and relationship among variables. This study is in the nature of preliminary investigation whereas the research himself is not sufficiently knowledgeable and is, therefore unable to frame detailed research question. This study involves qualitative research design. Qualitative Research Design If the purpose is the get new ideas then qualitative research may be in order. The choice for data collection techniques for the study includes: Depth Interview It is lengthy, non structured interview between a respodent and a highly trained interviewer. Respondents are encouraged to talk freely about their activities, attitudes and interests, in addition to the product category and brand under study. Project Technique It is designed to tap the underlying motives of individual despite their unconscious rationalization or efforts at conscious concealment. It consists of variety of disguised tests. Focus Groups This groups consists of 8 to 10 respondents who meet with a moderator/ analyst for a group discussion focused on a particular product or particular category.

Descriptive Study is under taken in many circumstances. When the researcher is interested in knowledge the characteristics of certain group such as sex; age; educational level; occupation and income; interested in knowing the proportion of certain things; or determining the relationship between two or more variables, descriptive study may be necessary. Descriptive data are commonly used as directed bases for marketing decisions. These are well structured. Design in such studies must be rigid and flexible and focus attention on the following:

What the study is about and why is it being made? What techniques of gathering data will be adopted? How much material will be needed? Where can the required data are found? Processing and analyzing the data? Reporting the findings?

Descriptive research can be done with the help of quantitative research design.

Quantitative Reseach Design

If the descriptive information is needed than research undertaken is quantitative. The choice of data collection technique for this study includes: Observation By watching people, observational researchers gain a better understanding of what a product symbolizes to a consumer, and greater insight into the bond between and products that is essence of brand loyalty. Experimentation - It is possible to test the relative sales appeal of many types of such variables such as package, prices, promotional offers, or copy themes through experiments designed to identify causes and effects. Surveys If the researcher wishes to ask consumer about their purchase preference they do it through survey, which is of three types.

Personal Interviews: through correspondent Telephone Surveys: through telephone

 Mail Surveys: through posts.

The research design adopted in this study is descriptive research in order to produce descriptive information such as purchase pattern and criteria; decision making and influencers; price perceptions and brand awareness, of consumers. The survey has conducted through personal interviews. SAMPLING An integral components of research design is the sampling plan. Specifically, it addresses three questions:

Whom to Survey (The Sample Unit) How many to Survey (The Sample Unit) How to select them (The Sample Procedure)

Making a census study of the entire universe will be impossible on the account of limitations of time and money. Hence, sampling become inevitable. A sample is only a portion of the universe of population. According to Yule, a famous statistician, the object of sampling is to get

maximum information about the parent population with minimum effort. Properly done, sampling produces representative data for entire population.

Methods of Sampling Probability Sampling is also known as random sampling or chance sampling. Under this sampling design every item of the universe has an equal chance, or probability, of being chosen for the sample. This implies that the section of the sample items is independent of the persons making the study- i.e.; the sampling operation is controlled objectively so that the items will be chosen strictly at random. Probability sampling takes the form of: Simple Random Sampling Systematic Sampling Stratified Sampling Cluster & Area Sampling Sequential Sampling Multi stage Sampling

Non Probability Sampling is also known as deliberate sampling, purposive and judgmental sampling. Non-probability sampling is that do

not provide every item in the universe with a known chance of being included in the sample. Non-probability sampling is of following types: Convenience Sampling Quota Sampling Judgmental Sampling Panel Sampling The sampling method used here is Non Probability Sampling in which Convenience Sampling has been used. The total sample unit is 100 investors.

DATA COLLECTION METHODS: Collection of data is the first step in statistics the goal of conclusion. The data collection process follows the formulation of research design including the sample plan. Data can be secondary or primary can be collected using variety of tools. Collection of Primary Data during the course of doing experiments in a experimental research but in case we do research of descriptive type and performs surveys, whether sample surveys or census surveys, the we can obtain primary data either through observation or through direct communication with respondents in one form or the another or through

personal interviews. This, in other words, means that there are several methods of collecting primary data, particularly in surveys and descriptive researches. Important ones are: Observation method Interview method Through questionnaires Through schedules Warranty cards Distributor audits Pantry audits Consumer panels Using mechanical devices Through projective technique Depth interview Content analysis In marketing research, field survey is commonly used to collect primary data from respondents. Surveys can be:

 Personal Mail Telephonic

It is common practice to use structured questionnaires prepared in advance, to elicit the necessary from the respondents. Whether it is personal or mail survey, it is necessary to design suitable questionnaire, conduct a pilot survey and undertake a pre-testing of the questionnaire. The pre-testing will enable the researcher to realize the shortcomings of his questionnaire.

Secondary Data means that are already available i.e, they refer to data which have already been collected and analyzed by someone else. When researcher utilizes secondary data, he has to look into various sources from where he can obtain data.

Usually published data is available in:

Various publication of central, state and local government. Various publications of international bodies. Technical and trade journals.

 Books, magazines and newspapers. Reports and publication of various associations connected with business and industry, banks, stock exchanges etc. Report prepared by research scholars, universities, economist etc in different fields. Public records and statistics, historical documents and other sources of published information.

RESEARCH METHODOLOGY ADOPTED:

Research Design Research Instrument Sample Method Sample Size Sampling Design Sources of Data

: : : : : :

Descriptive Research Structured, un-disguised Non-Probability Sampling 50 Convenience Sampling

 Primary Data Questionnaire Secondary Data Sample Area

Structured

Non-Disguised

: :

Reference from distributors & banks. Kidzee Pre School, Haridwar

LIMITATIONS OF THE PROJECT:Limitations associated with the project are as under:1. The selection of respondents was based on convenience sampling & it might not be a true representative of the entire population, 1. Although utmost cares have been taken to get accurate results, yet because of the risk of ambiguities & misinterpretation on the part of the respondents, some Element of inaccuracy could have crept in. 2. Since a small sample size has been taken, the possibility of sampling errors can not be ruled out in the research study. 3. Most part of the survey was conducted through personal interviews so personal bias may have crept in. 4. Area of study was some part of Haridwar region .Findings may not hold true for large cross section of population. The constraint of time also prevented an in-depth study of the subject.